I Tried 13 Best Sales Funnel Builder Software (So You Don’t Have To)

I’ve been building online funnels since 2018, and let me tell you, it’s kind of like dating apps.

You swipe through dozens of sales funnel builders, hoping one actually lives up to the promise.

Some look great at first, but ghost you when it’s time to deliver. Others are so complicated that you need a degree to build a basic sales funnel template.

I’ve tried them all. The shiny new ones. The overpriced “all-in-ones.” Even the so-called free marketing funnels that sneak in hidden limits. That’s why I came up with this list of 13 of the best sales funnel builders I’ve personally used, tested, and sometimes wrestled with.

If you’re searching for the best sales funnel software, or just a solid, headache-free funnel builder software that actually gets the job done, you’re in the right place.

1. GoHighLevel (Overall Best All-in-one)

GoHighLevel was launched in 2018 by Shaun Clark, a marketer who was tired of piecing together a dozen platforms to build a working sales funnel.

I first got my hands on GoHighLevel in 2023. Back then, I saw it as just another sales funnel builder, cool, but nothing earth-shattering. I used it, moved on, and kept testing other platforms.

Then a few months later, a friend calls me up and casually says, “Oh yeah, I made $21,000 with GHL, and I’m pulling in $3,500/month just by reselling it as SaaS.”

My jaw hit the damn floor.

We jumped on a call, and that’s when it clicked. I hadn’t just overlooked a few features; I’d missed the entire point. GoHighLevel wasn’t just another sales funnel software.

It had evolved into a full-blown growth engine—something way more powerful than your average drag-and-drop funnel tool. It was helping real people build entire businesses, not just landing pages.

And once I saw what it could really do, I was all in.

What Makes GoHighLevel a Great Sales Funnel Builder

• All‑in‑one hub (funnels, CRM, messaging): You’re not juggling five different apps. Everything, from your sales funnel platform to follow‑up messages, lives under one roof. It’s like having one remote that actually controls the entire entertainment system.
• White-label option that lets you brand the whole experience: Imagine walking into a coffee shop with someone else’s name on the door, annoying, right? With GoHighLevel, it’s your sign, your brand, your rules.
• White-label SaaS mode that turns you into the software owner: You don’t just use GoHighLevel. You can rebrand it, customize it, and resell it as your very own software. It’s like buying a bakery, but instead of cookies, you’re selling software subscriptions.
• An AI Employee that works like a full-time assistant: This is next-level. HighLevel AI employee qualifies leads, answers questions, and books appointments. It’s like hiring a sharp virtual assistant who never sleeps.
• Built‑in automation for messaging and appointments: There’s something incredibly comforting about showing up to work and knowing your funnel builder software is gently courting leads while you’re sipping coffee. Set it once, and watch it handle the busywork for you.
• Client management inside the same interface: You don’t need a second brain or another dashboard. You can nurture a new lead and switch to tracking a client right beside it.
• Campaign templates that feel like starting with Google Maps, not a blank screen: Instead of building from scratch, where the blinking cursor mocks you, templates give you a reassuring path. You customize, tweak, and hit go.
• Deep analytics with emotional clarity: Rather than just “Clicks: 23,” you get actionable insight on how a funnel feels, where it’s losing interest, where excitement peaks so that you can optimize from empathy, not numbers.
• Agency‑friendly multi‑client management: If you’re handling funnels for others, you’ll love how it keeps every campaign separate but easily accessible, like file folders in a neat cabinet.
• Built‑in two‑way SMS and email nurture that almost “speaks” your brand’s voice: You’ll feel like you’re having an honest conversation with your leads, not firing off cold, robotic messages.

What I Love About GoHighLevel (Pros)

• You feel in control, not fragmented: Everything’s in a central dashboard, no tab chaos, no data scattered everywhere.
• Makes you look like the pro in your client’s eyes: White‑label, customizable, polished, your brand always shines brightest.
• Automations that run while you sleep: Messages, follow‑ups, bookings—go to bed knowing your software never rests.
• Saves you money on extra tools: You’re cutting costs by ditching multiple platforms. All those separate subscriptions? Poof.
• Provides clarity in your results: Analytics help you feel what’s working, so you stop guessing and start optimizing smartly.
• Friendly to agencies and consultants: Whether you manage one funnel or fifty, it scales with you.

What Could Be Better About GoHighLevel (Cons)

• Slightly steep learning curve: If you’re used to a drag‑and‑drop tool with minimal onboarding, this might feel like a rocket ship at first. Good news: once you’re strapped in, you soar.
• It’s not cheap: If you’re just dipping your toe into funnel waters, the price might feel like a cannonball. But if you’re serious, it’s an investment that pays off.
• You don’t get features à la carte: It’s a packed suite, great for full‑stack users. But if you only want a lightweight funnel software, you’re paying for extras you may not need.

How Much Does It Cost to Use GoHighLevel?

Here are the GoHighLevel pricing plans:

• Agency Starter plan at $97/month: You get funnels, email, CRM, and limited automations. Perfect if you’re dipping your toes into the online funnel waters.
• Agency Unlimited Plan at $297/month: Got clients or multiple businesses? This unlocks unlimited funnels and clients, all under your branded roof.
• Saas Pro at $497/month: This plan includes a white‑label mobile app, a custom domain for clients, and priority support. Think of it as the VIP lounge where everything is tailored to your brand.

2. Systeme.io (Best Affordable Sales Funnel Builder)

Not everyone’s ready to drop hundreds on fancy sales funnel software. And honestly? You don’t need to.

That’s where Systeme.io comes in.

It’s the funnel builder I recommend when someone’s just starting, low on budget, but high on ambition. It’s built for creators, coaches, solopreneurs — anyone who wants to launch fast, automate smart, and stop duct-taping ten tools together.

What Makes Systeme an Excellent Sales Funnel Builder

• It’s easy enough for your grandma to use: You don’t need to know code, design, or marketing theory. Just drag, drop, tweak, and launch. You’ll go from idea to live funnel before lunch.
• Your funnels work while you sleep: Set up your email sequences, product delivery, upsells, and even course access, all on autopilot. It’s like hiring a virtual assistant, without the payroll.
• You don’t need five tools, you need one that works: Systeme.io handles your funnels, emails, courses, payments, memberships, and even your affiliate program. One login. One price. Zero headaches.
• You can run an affiliate army with zero plugins: Want others promoting your product? Systeme makes it easy to set up tracking, payouts, and links in minutes.
• Evergreen webinars and course launches are plug-and-play: You can sell your course or run launches on autopilot. Set it once, and let it do the heavy lifting while you focus on what matters.
• It actually works on mobile: No weird formatting or broken buttons. Your funnels look clean and convert beautifully across phones, tablets, and desktops.
• You keep every cent of your sales: Systeme.io doesn’t take a cut. No hidden fees, no surprise percentages. What you sell is what you keep, even on the free plan.

What I Love About Systeme (Pros)

• You can actually start without spending a dime: No free trials. No upsell traps. Just real features, absolute value, totally free.
• Everything feels simple, because it is: You won’t need to watch 10 tutorials before launching your first funnel. It’s clean, clear, and made for normal humans.
• You’re not paying for extras you don’t need: Whether you’re launching a side hustle or scaling a course business, every plan gives you just what you need.
• The affiliate setup is stupid easy: Want other people selling for you? You’ll set up your program in less time than it takes to make a sandwich.
• No transaction fees, even if you’re on the free plan: Sell your stuff, keep your money. Simple as that.
• The support and community are actually helpful: Stuck on something? There’s help. Fast responses, active user forums, and real humans ready to jump in.

What I Don’t Like About Systeme (Cons)

• Design flexibility is limited: You can make it look good, but not wildly custom. If you’re a design perfectionist, you might feel boxed in.
• Blogging features are basic: It’ll get the job done, but don’t expect WordPress-level SEO or advanced blogging workflows.
• You’ll outgrow it if you need complex integrations: For anything super custom, you’ll need Zapier or an API. It’s not built for enterprise-level setups.

How Much Does It Cost to Use Systeme?

• Free Plan: This lets you build up to 3 funnels (15 steps), email up to 2,000 contacts, run one course, one blog, basic automation, and even connect a custom domain, all for $0.
• Startup Plan at $17/month: You get up to 10 funnels, 5,000 contacts, five blogs/courses, 10 automation rules, order bumps, upsells, tags, and three domains. It’s the “I’m getting serious” plan.
• Webinar Plan at $47/month: This is designed for coaches and course creators. Run up to 50 funnels, email 10,000 contacts, launch evergreen webinars, manage affiliates, and get advanced automations.
• Unlimited Plan at $97/month: Everything, unlimited. Funnels, contacts, emails, automations, blogs, courses, webinars, and even free 1-on-1 support. It’s the “I’m scaling now” plan.

3. Kartra

Let me paint a picture: You’re juggling a funnel tool, an email platform, a course host, a helpdesk app, and a landing page builder, and praying it all plays nice together.

Kartra says, “Stop the madness.”

This isn’t just a sales funnel builder. It’s your business, neatly packed into one platform.

And if you’re the type who likes your tools to talk to each other without yelling at Zapier, Kartra might be your new best friend.

What Makes Kartra a Great Sales Funnel Builder

• You can visually map your funnel before building a thing: Kartra’s funnel builder is like drawing your dream on a whiteboard, and then it just builds itself. You see the whole picture first, then let the software bring it to life.
• You can test your funnel before spending a single ad dollar: The built-in simulator shows you exactly how much your funnel could make, before you launch. Think of it like getting your future ROI read by a (very accurate) fortune teller.
• Everything works together automatically, no duct tape required: Want to tag someone after a video? Unlock a course when they buy? Send an email if they don’t click? Kartra handles it like it’s reading your mind. Every piece connects without needing third-party tools.
• You get real-time funnel data, right on the canvas: No spreadsheets. No guesswork. Just click your funnel map and instantly see where people drop off, what’s converting, and what needs fixing.
• It writes your emails, sales pages, and headlines (yep, really): Kartra AI is scary good. You describe what you’re selling, and it generates legit copy that doesn’t sound like it came from a robot.
• You can sell courses, run webinars, and offer support—all from one place: Whether you’re a coach, course creator, or consultant, Kartra lets you build an entire client journey, from hello to upsell to support ticket.
• Lead behavior tracking gives you Jedi-level targeting power: It tracks every click, scroll, opt-in, and open, so you can personalize their experience like you’re reading their mind (without being creepy).

What I Love About Kartra (Pros)

• It’s like having a marketing team in one app: Funnels, emails, sales pages, support, courses, all in sync.
• You can plan your funnel like a strategy board, not a guessing game: Draw it, connect it, and go live. So satisfying.
• You save time and sanity: No more logging into five platforms and praying they sync.
• It helps you make smarter decisions, faster: Because the data isn’t buried, it’s baked into your funnel view.
• You don’t have to be a copywriter to sell: The AI seriously delivers. Whether it’s a sales page or an email drip, it gets you 80% of the way there, fast.
• Perfect for creators who want to build an actual business, not just a funnel: If you’re selling more than one thing, Kartra’s structure makes it effortless to grow.

What Could Be Better About Kartra (Cons)

• It’s not beginner-budget friendly: If you’re starting and strapped for cash, the pricing might make you wince. But the value? Totally there.
• It has a learning curve: Not because it’s clunky, just because it does a lot. But once you learn it, you’ll wonder how you ever lived without it.

How Much Does It Cost to Use Kartra?

Here are Kartra pricing plans:

• Essentials Plan at $59/month: You get 500 leads, 10K emails/month, pages, checkouts, memberships, helpdesk, Kartra AI, and a custom domain. This is perfect for testing the waters.
• Starter Plan at $119/month: This is best for growing businesses. You get 2,500 leads, unlimited pages, products, emails, courses, and full automation power.
• Growth Plan at $229/month: Now you’re scaling. You get 12,500 leads, webinars (1,000 attendees), surveys, quizzes, live chat, affiliate management, funnel simulation—basically the full arsenal.
• Professional Plan at $549/month: This is built for pros running big lists and multiple projects. 25K leads, five domains, VIP support, advanced reporting, agency tools.

4. ClickFunnels

ClickFunnels exploded onto the scene in 2014 like the iPhone of sales funnel builders. Created by Russell Brunson and Todd Dickerson, it completely rewired how online entrepreneurs thought about marketing.

My funnel journey started with ClickFunnels back in 2018. Version 1.0 was the funnel builder.

Everyone was using it. It was fast, simple, and had enough marketing muscle to power a six-figure launch out of a garage. I became a super-affiliate, won contests, and probably tested every “funnel hack” in the book.

Then, in late 2023, I gave GoHighLevel a shot, and yeah, I didn’t come back.

But I’ll always have respect for what ClickFunnels brings to the table.

What Makes ClickFunnels a Great Sales Funnel Builder

• You can launch a funnel in hours, not days: With conversion-tested templates built by marketers who’ve made millions, you’re never starting from scratch. Just pick, tweak, and go live.
• It adapts to every move your visitor makes: With smart automation logic, you can show the right message at the perfect time. Someone abandoned your cart? They get a nudge. Someone books a call? They skip the upsell. You don’t have to be everywhere—it’s already handling it for you.
• You can run your entire business from one login: Funnels, checkouts, courses, emails, CRM, affiliate management, even blogging, it’s all built in. No duct-taping tools.
• Collaborate with your team like a pro: Multiple people can build and tweak funnels at the same time without stepping on each other.
• Your pages load fast, and your conversions climb: ClickFunnels is built for speed. And speed = money. If your funnel loads in two seconds instead of five, you’re winning more customers by the minute.
• Change something once, and it updates everywhere: Need to update a footer, disclaimer, or logo across 50 pages? Just edit the universal element once, and you’re done.
• You can build entire customer journeys, not just landing pages: Want to offer a freebie, sell a product, upsell a course, and onboard a client, all in one flow? ClickFunnels makes it incredibly easy to stitch everything together into one seamless journey.
• You get real-time insights that guide your next move: Instead of sifting through reports, ClickFunnels shows you what’s working right now. You’ll instantly know where to tweak, what to double down on, and where money’s being left on the table.
• Powerful “if-this-then-that” logic for funnel flows: Not just pretty pages. Funnels that react to your visitor’s every move, like a GPS rerouting based on traffic.

What I Love About ClickFunnels (Pros)

• You’re launching with the pros: These aren’t just tools, they’re strategies backed by nine-figure proof.
• One dashboard to rule them all: Website, CRM, store, course, blog—all in one place, with one login.
• Templates that don’t just look good, they convert: You’re standing on the shoulders of marketing giants.
• Real-time teamwork = smoother builds: Collaboration is baked in, which is a massive win for agencies and teams.
• Page speeds that don’t sabotage your ads: Because a slow funnel is like showing up late to your own sales call.
• They’re always building something new: ClickFunnels isn’t resting. They’re serious about staying ahead of the game.

What Could Be Better About ClickFunnels (Cons)

• It’s not cheap: If you’re dipping your toe into funnel waters, the price might feel like a cannonball.
• So many features can feel overwhelming: At first, it’s like walking into a cockpit with 100 buttons. Luckily, the learning curve flattens fast with support and tutorials.
• Design flexibility has limits: It’s built for performance, not Picasso. So if you want pixel-perfect freedom, you may feel boxed in.

How Much Does It Cost to Use ClickFunnels?

Here are ClickFunnels Pricing Plans:

• Launch Plan at $97/month ($81/month if billed yearly): This is perfect for solopreneurs and starter funnels. It includes 10K contacts, 2 team members, a blog, CRM, courses, funnels, and AI tools.
• Scale Plan at $197/month ($164/month billed yearly): This is best for small teams ready to grow fast. Adds more users, more domains, better automation, and deeper analytics.
• Optimize Plan at $297/month ($248/month billed yearly): It unlocks the good stuff: affiliate program, advanced automations, course upgrades, and premium features.
• Dominate Plan at $5,997/year (paid annually): This is the “I’m all in” package for big teams. VIP onboarding, 20 team members, 400K contacts, private coaching—the full power.

5. GetResponse

GetResponse was actually one of the first tools I ever used when building funnels. And honestly? It surprised me.

It doesn’t scream “funnel builder” at first glance. Most people know it as an email autoresponder platform. But once you dig into what it can really do, especially now, it’s kind of like discovering your old bicycle has turbo boost, LED lights, and can fly.

If you’re looking for a funnel tool that’s clean, powerful, and doesn’t nickel-and-dime you to death, GetResponse is your new low-key secret weapon.

What Makes GetResponse a Great Sales Funnel Builder

• You don’t need to “Frankenstein” five tools together: Funnels, emails, landing pages, popups, webinars, live chats… they all talk to each other natively. So instead of jumping between tabs, you’re running your entire funnel machine from one clean dashboard.
• You can build a whole funnel in minutes, not hours: Whether you want to grow your list, launch a product, or run a webinar, you pick your funnel goal and GetResponse builds the pieces for you.
• You can re-capture sales while you sleep: Forgot-to-checkout emails? Triggered reminders? Abandoned cart automations? Already set up. You wake up to “Cha-ching” notifications instead of “Hey, why didn’t they buy?”
• You react to your leads in real time, like a pro: Every click, open, scroll, and signup gets tracked. You can score leads, segment your list, and trigger super-specific follow-ups without ever lifting a finger.
• You can run a webinar without paying for Zoom or WebinarJam: Want to sell through live webinars or automated replays? It’s built in. No extra logins or subscriptions. One place. One price.
• Your funnels look great, without design stress: You get landing pages that are not only beautiful but optimized for real conversion. No coding. No pixel tweaks. Just pick a template and launch.

What I Love About GetResponse (Pros)

• Funnels feel like they were made for you: You choose your goal, and the platform walks you through every step like a GPS with a built-in co-pilot.
• Automation is smart, but not overwhelming: You can get advanced without needing a tech dictionary or flowchart nightmares.
• Built-in webinars save you serious money: Hosting a workshop, challenge, or pitch session? No third-party tool required.
• Landing pages are fast, pretty, and purposeful: You won’t get stuck redesigning buttons or resizing images. They just work.
• It scales with you as you grow: Start for free, and level up as your business takes off, no sudden jumps or traps.
• It’s more than just email; it’s a marketing hub: Whether you’re a coach, course creator, or ecommerce seller, it adapts to how you work.

What I Don’t Like About GetResponse (Cons)

• You don’t unlock the real funnel power until the $59/month plan: The good stuff (like automation and abandoned cart flows) lives behind the paywall.
• Automation isn’t as intuitive as some newer tools: It works well, but the flow builder could be smoother and more visual.
• Blogging and SEO tools are basic: If you’re planning to do content marketing in a big way, this won’t replace a complete blog platform.

How Much Does It Cost to Use GetResponse?

• Free Plan: You get basic email marketing, signup forms, landing pages, and a website builder. It’s enough to get your list growing without spending a dime.
• Starter Plan at $19/month ($15.58/month billed annually): You get AI landing pages, email autoresponders, signup forms, chat support—all unlimited. A solid launchpad.
• Marketer Plan at $59/month ($48.38/month billed annually): You unlock funnels, abandoned cart recovery, advanced segmentation, contact scoring, and automation. It’s where you go from “just starting” to “I’m building something real.”
• Creator Plan at $69/month ($56.58/month billed annually): Add course creation, mobile-friendly student portals, webinars, a website, and no transaction fees. You’re not just selling; you’re teaching, hosting, and growing your brand.
• Enterprise (MAX): This is the VIP section available for a custom price. You get SMS, transactional emails, dedicated IP, advanced AI, and a complete marketing suite tailored just for you.

6. SamCart

Most people spend weeks building funnels, only to lose money right where it matters most: the checkout.

That’s where SamCart comes in. It’s not trying to be everything. It’s laser-focused on the one thing that puts cash in your pocket: conversions.

SamCart isn’t your typical funnel builder. It’s your digital sales closer, the tool that makes sure your checkout page works as hard as your lead magnet.

What Makes SamCart a Great Option for a Sales Funnel Builder

• You can literally double (or triple) your revenue—without more traffic: With 1‑click upsells, your customer makes a purchase, and boom, you offer them a more premium product. No extra pitch. No extra page.
• You sneak in “easy yes” offers right before the finish line: Order bumps let you add a mini-offer during checkout—like a little “want fries with that?” moment. And trust me, customers say yes to these a lot more than you’d expect.
• You find what converts, and kill what doesn’t: With A/B split testing, you can test two versions of a checkout page and let real data choose the winner. It’s like running experiments that print money.
• You turn fans into affiliates, without a separate platform: SamCart’s built-in affiliate center lets you recruit, track, and pay affiliates from inside your dashboard. No extra logins, no extra fees. Just more sales on autopilot.
• You pick from over 18 proven checkout templates that are built to convert: Whether you’re selling a course, product, or service, SamCart gives you clean, professional, high-converting templates that don’t need a designer or developer.
• You can build a one-page funnel that sells and collects payment in one shot: Forget complex flows. With their one-page funnel template, you can pitch, present, and sell on a single page, with flexible payment options and upsells baked right in.
• You offer subscriptions, free trials, and promo discounts like a pro: Want to sell a monthly membership? Run a 7-day free trial? Offer a limited-time coupon? SamCart lets you do all of that with just a few clicks, and your checkout still looks seamless.

What I Love About SamCart (Pros)

• Checkout pages that actually sell: Everything is designed to convert—from the layout to the upsells to the payment flow.
• Order bumps + 1-click upsells = massive revenue lift: You make more money without adding more leads. It’s as close to “free income” as it gets.
• Affiliate management built in: No need for another tool. Let your customers become your sales team.
• Templates that are tested, not just pretty: You’re not guessing what works. These layouts are built from data.
• Great for digital products, courses, or high-ticket offers: Whether it’s a $29 ebook or a $2,000 course, SamCart makes the sale feel smooth and professional.
• You stay focused on sales, not tech: No overwhelm. No tool-stitching. Just selling.

What Could Be Better About SamCart (Cons)

• It’s not a complete funnel builder: No email marketing or opt-in page builder. You’ll need another tool for lead generation.
• Design customization is somewhat limited: You can change colors and images, but if you want pixel-perfect control, you might feel boxed in.
• Costs can rise as you scale: While the features are worth it, the higher plans can be a stretch for beginners.

How Much Does SamCart Cost?

There is a base price of $79 (billed monthly) or $59/month billed annually for up to $3,000 in monthly revenue. Plus, you get a 7-day free trial so that you can test-drive without commitment.

SamCart offers a straightforward plan that includes every feature—no gated plans, no limits. Your price adjusts as your business grows. You’ll get full access to conversion-boosting tools like upsells, order bumps, stored credit cards, cart abandonment recovery, subscription saver, and more.

Plus, every new feature we release is automatically included. No surprises, just scalable pricing that grows with you.

7. ThriveCart

Picture this: You’re ready to sell your product, but your checkout page feels flimsy—like a grocery bag that might tear any moment.

That’s where ThriveCart steps in: it’s your checkout armor.

ThriveCart hands you a smoother, conversion-first path from buying decision to completed sale, without wasting energy on tech headaches.

What Makes ThriveCart a Great Option for a Sales Funnel Builder

• You turn every sale into a profit party: With one-click upsells and order bumps, ThriveCart turns your checkout into a momentum-hustler.
• You win when they wander off: ThriveCart’s dunning and cart abandonment features gently nudge away-withdrawn buyers back toward that “Buy Now” button. You’re literally turning “almost sales” into real ones, even while you’re sipping your coffee.
• You test until your checkout sings: A/B split testing means you’re not guessing what works, you’re running experiments that statistically grow your conversions.
• You invite affiliates without juggling tools: Built-in affiliate management lets you recruit, track, and reward promoters, all inside one dashboard. That way, you scale reach without adding complexity.
• Your store looks sharp, no matter where it’s embedded: Whether it’s a standard checkout, a pop-up, or an embed-on-your-site cart, ThriveCart’s drag-and-drop editor makes every format compelling and smooth.
• You can bundle learning and sales effortlessly: With ThriveCart Learn, you get a simple course-hosting LMS built right in. Whether it’s dripping modules or launching a live debate, your learners feel catered to.
• You add flexibility to how people pay: Split payments, subscriptions, free trials, coupon codes, it’s all supported elegantly, so your buyers never feel boxed in.
• You get complexities handled behind the scenes: Need automatic sales tax by country? ThriveCart handles that with precision—so you’re more focused on growth, not compliance.

What I Love About ThriveCart (Pros)

• Your checkout converts better from minute one: High-converting templates, smart upsells, and smooth checkout flows give push-your-rate performance.
• You stop losing occasional buyers: Those who drift away? ThriveCart gently reels them back without annoying follow-ups.
• Affiliate ops stay in one place: Recruit, reward, and report, all inside ThriveCart. No extra platforms or headaches.
• Pay once, grow forever: No monthly fees, no tier gating, just lifetime access to features as you scale.
• You can educate and sell in one flow: Sell a webinar, drip a course, and offer upsells, all built into the same platform.
• Complex tasks get handled cleanly behind the scenes: Tax calculations, flexible payments, trial options, they’re all baked in so you focus on business.
• Trusted, powerful, and proven: ThriveCart has helped merchants make billions in sales globally.

What Could Be Better About ThriveCart (Cons)

• It’s not a full suite, and that’s by design: You’ll still need separate tools for email marketing, content, and traffic. ThriveCart is your checkout stronghold, not a complete funnel ecosystem.
• Template variety could be richer: The checkout templates convert beautifully, but if you love total aesthetic control, you may wish for a more custom range.
• Memberships come via the course platform: ThriveCart Learn is solid, but if you want advanced community features or activity tracking, you might need a dedicated LMS later.

How Much Does ThriveCart Cost?

Here’s where ThriveCart earns extra admiration: for most, it’s a one-time investment:

• Standard Lifetime Account for $495 one-time: You get checkout features, page templates, bump offers, upsells, subscriptions, and more, with no recurring fees.
• Pro Lifetime Account (Standard + Pro)+ for $690 one-time: This adds advanced affiliate tools, ThriveCart Learn (the built-in LMS), detailed reporting, and tax logic. No monthly surprises, just ROI-friendly growth.

8. Perspective Funnels

Most funnels look clunky on mobile.

But today? Everyone’s scrolling on thumbs, not clicking with a mouse.

Perspective Funnels is built for that world. It’s like crafting a funnel that scrolls, swipes, and sells all on autopilot, without frictions or distractions.

What Makes Perspective Funnels a Great Sales Funnel Builder

• Your funnels feel like they were built for thumbs, not a mouse: Everything’s mobile-first, fast-loading, and swipe-optimized, so your visitors glide through instead of getting stuck.
• You build entire funnels in under 30 minutes: No coding. No design headaches. Just pick a template, drag, and drop, and you’re live. Magic that even your non-tech-savvy cousin could pull off.
• You get instant, real behavior insights: Their analytics show you exactly where people bounce, tap, or convert, so you’re not flying blind.
• You create personalized funnels that speak to each visitor: Paths adapt, headlines change, and pages shift, making your funnel feel more like a conversation than a broadcast.
• You’re not juggling apps—CRM, metrics, and funnels live together neatly: Leads, teams, analytics, paths, it’s all in one spot. No tabs, no integrations, no headaches.
• You serve clients like a pro with white-label subaccounts: Manage multiple workspaces, hand off branded funnels, or scale an entire agency, without chaos.

What I Love About Perspective Funnels (Pros)

• You launch fast and stay mobile-first: In under half an hour, your funnel is live, swipe-friendly, and sleek.
• Behavior insights without spreadsheets: You see exactly where people drop or click, no guesswork, just smart tweaks.
• Personalized funnels feel intuitive, not robotic: Your visitor’s journey adapts, making each interaction feel aligned and intentional.
• It’s growth-ready from the start: Whether you’re solo or running an agency with clients, white-label tools, and modular scale have you covered.
• Support that actually supports: You’re not left hanging, support, weekly training, and a community are there to help you win.
• Clean toolbox, all your funnel stuff in one place: CRM, analytics, email, metrics—no juggling platforms or fees.

What I Don’t Like About Perspective Funnels (Cons)

• Pricing jumps can sting if you’re budget-tight: Scaling from Start to Grow is a hike. Just make sure those extra features translate into revenue.
• Advanced features take a bit to master: Custom paths and logic let you get fancy, but expect a mild learning curve to start.
• It’s funnel-first, not site-first: If blogging or SEO content is your primary vehicle, you’ll still need a companion tool.

How Much Does It Cost to Use Perspective Funnels?

• Start Plan at $59/month ($47/month billed annually): This plan is ideal for getting going. You get two live funnels, CRM, metrics, email, two workspaces, live support, weekly training, GDPR compliance, and essential integrations like Meta Pixel and Zapier.
• Grow Plan at $184/month ($147/month billed annually): Ready to level up? You unlock 10 live funnels, remove branding, add A/B testing, custom logic paths, automation conditions, and more flexibility.
• Expand Plan at $369/month ($297/month billed annually): This plan is built for expanding teams and agencies. You get 20 live funnels, dynamic headlines, smart personalization, multiple lead recipients, custom fonts, WhatsApp messaging, and premium integrations.
• Scale Plan: This is a customized plan available at a tailored price. Need something tailored? Ideal for large teams, complex setups, or enterprise needs. You get VIP onboarding, personalized solutions, and flexible usage.

9. Simvoly

Simvoly is your toolkit if you want funnels that feel yours—fast, beautiful, and built to convert. Plus, you can even white-label it and run it as your own.

Simvoly is your all‑in‑one tool that’s fast, intuitive, and gives your brand the spotlight it deserves.

What Makes Simvoly a Great Sales Funnel Builder

• You build polished funnels with zero design stress: Drag-and-drop ease means you’re up and running before coffee even cools. Every template is crafted to help your visitors convert effortlessly.
• You increase every sale without being salesy: With bump offers and upsells, you guide customers toward extras at just the right moment, so your revenue grows quietly, without sounding pushy.
• You optimize constantly, no guesswork: A/B testing is baked in. You try, you measure, you keep the winner. Simple experimentation that boosts conversions over time.
• You own your brand completely: Full white-label capabilities mean everything you build lives under your name and logo, not Simvoly’s. It’s your brand, your identity, your business.
• Everything stays in one clean dashboard: Funnels, analytics, sales, pages, all in one place. No bouncing between disjointed apps or paying for add-ons.
• You scale from funnel to storefront without limits: Whether you’re launching a course, selling a product, or building a membership site, Simvoly handles e-commerce, recurring subscriptions, and payouts with ease.

What I Love About Simvoly (Pros)

• Funnel building feels like painting on a canvas—creative and straightforward: You stay in control without losing your personal touch or branding.
• You offer more value, but it doesn’t feel salesy: Bump offers and upsells are subtle, innovative, and effective.
• Upgrades don’t mean overwhelm: Tools scale as you grow, no surprises or hidden gates.
• Your brand shines through, not someone else’s design: Everything you build feels like you, not a copy of a platform.
• Everything you need is inside one dashboard: No broken integrations. Just funnels, growth, and clarity.
• Perfect for creators who want control and simplicity: Whether you’re solo or running an agency, Simvoly supports growth without complexity.

What I Don’t Like About Simvoly (Cons)

• Deep features can take a moment to learn: There’s power packed in here, from white-label to analytics, so give yourself space to explore.
• It’s not a full-blown blog or SEO tool: If long-form content or blogging is your entire strategy, you might pair Simvoly with another platform.

How Much Does It Cost to Use Simvoly?

Websites and Funnels Plans

• Personal Plan at $18/month ($12 when billed annually): You start with one website, no funnels, unlimited pages, basic analytics, and ready-to-use checkout. Perfect for launching a side hustle.
• Business Plan at $32/month ($29 when billed annually): You grow your plan with five funnels, unlimited pages, bump offers, robust e-commerce tools, and more bandwidth. Great when you’re serious about selling.
• Premium Plan at $49/month ($39 when billed annually): At this stage, you’re scaling hard. You get 30 funnels, three websites, advanced analytics, and strong upsell features.
• Elite Plan at $97/month ($79 when billed annually): With this, you get enterprise-level power. Too many pages and funnels to count, high-bandwidth traffic, full e-commerce, and conversion tools to dominate.

White Label Plans

• WL Basic at $69/month ($59 when billed annually): You get a complete DIY white label platform. You get one free project in which you have two websites, 10 funnels, unlimited Products/Pages/Popups, 5 Appointment Operators, 1 Community, 5 Hosted Videos (up to 10m each), and two Admins.
• WL Advanced at $149/month ($129 when billed annually): You get one free project with five websites and unlimited whitelabel sales funnels.
• WL Ultimate at $497 ($429 when billed annually): You get one free project with unlimited websites and projects.

10. OptimizePress

If you’re building funnels inside WordPress, OptimizePress feels like your backstage power tool, quietly doing the heavy lifting while you keep center stage.

It gives you the freedom to funnel, teach, and sell—all in one plugin, on one site. It scales with you, adds strategic conversion tools, and saves you from chasing SaaS subscriptions.

What Makes OptimizePress a Great Sales Funnel Builder

• You design pages that convert fast and friction-free: With its drag-and-drop OptimizeBuilder and hundreds of tested templates, your pages look slick and load fast.
• You turn visits into revenue right on your own site: Skip the SaaS headaches. Sales pages, upsells, and checkout flows live under your domain, adding trust, speed, and control.
• You maximize every visitor with upsells, urgency, and smart tracking: Features like one-click upsells, countdown timers, and built-in metrics mean you can increase conversions without extra tools or guesswork.
• You get funnel, course, blog, and membership power, all in one plugin: No plugin chaos. Your funnels, content, member areas, and blog live together in WordPress, working together seamlessly.
• You don’t outgrow the tool as you expand; you scale effortlessly: From side-hustle to agency hosting client funnels, OptimizePress grows with you, without racking up your expenses.

What I Love About OptimizePress (Pros)

• Your sales engine lives on your site, no extra platforms, no compromises: Every page is yours. Every funnel is yours. All the control, none of the logins.
• You get more for less investment: From funnel-building to membership hosting, you’re paying one price for plugin-level power.
• Pages that pop, and convert faster: Templates and smart design ensure your visitors scroll, click, and buy faster.
• Built-in urgency means real visitor action: Scarcity timers and alerts don’t feel pushy, they feel necessary.
• It grows as you grow from solo blogger to agency pro: You won’t outgrow it. More sites, more features, all under the same plugin.

What I Don’t Like About OptimizePress (Cons)

• Only works in WordPress: If you’re not WP-based, this doesn’t work. But if you are, you’re in the sweet spot.
• It’s got depth, so learning it takes focus: There’s a lot to explore under the hood. But once you do, you’ll discover how powerful it can be.
• Not the go-to for heavy blogging or SEO content: If long-form blogging or SEO optimization is your primary strategy, you’ll still want a dedicated content platform.

How Much Does It Cost to Use OptimizePress?

• Starter Yearly at $99/year (renews at $129): You can install on one site, build unlimited pages, and get all core features plus templates and training.
• Plus Yearly at $149/year (renews at $199): You can install on up to three sites, and you get everything in Starter, plus funnel builder, one-click upsells/downsells, checkouts, urgency tools, and more templates.
• Ultimate Yearly at $179/year (renews at $249): You can install on up to ten sites. It adds full suite access with ThemeBuilder (WP theme customization), membership sites, courses, conversion dashboards, funnel tools, and priority support.
• Lifetime at $599 one-time: You can access everything in the Ultimate package, forever, for up to 20 sites and white-label options included.

Overview Of Best Funnel Builder & Software Compared

Funnel Software	Starting Cost	Free Trial
Kartra	$99/mo	$1 14 days
ClickFunnels	$97/mo	14-day free
GrooveFunnels	$0 for lifetime	free account
GetResponse	$15/mo	30-day free
Thrivecart	$495 lifetime	No trial
Convertri	$99/mo	14 days
SamCart	$49/mo	14 days free
PayKickStart	$99/mo	14-day free
BuilderAll	$29/mo	No trial
Systeme.io	$27/mo	free account
Thrive Suite	$19/mo	No trial
LeadPages	$37 per month	14days trial
OptimizePress	$99/year	No trial

To choose the best sales funnel builder software, you should consider:

Value for money, reliability, all-in-one nature, technical support, ease of use, inbuilt automation, integrations, free templates, marketing resources, and any additional features you need.

Let’s dive into each review.

12. Leadpages

Leadpages is a popular easy-to-use, drag-and-drop sales page software. But NOT a sales funnel builder.

It comes with lots of amazing customizable templates that enable you to design landing pages and generate leads for your business online.

There are lots of templates to choose from. Or you can easily create yours by dragging and dropping conversion funnel elements on the page editor.

This online tool is efficient for gathering leads and nurturing them until they convert to buyers.

Leadpages Features

• Design Pop-ups
• Leadboxes
• Free 200+ landing pages and templates
• Facebook Ads Creator
• Built-in conversion goals and analytic
• Drag and drop

Leadpages Pricing

Leadpages is priced into three (3) different plans, after the 14-DAY FREE TRIAL.

• The STANDARD plan is priced at $37 per month
• The PRO plan at $79 per month
• The ADVANCED plan at $321 per month

13. OptimizePress

OptimizePress is a popular WordPress landing page software and a marketing funnel software that has been in existence for quite a long time.

That is used to create high-converting landing pages to promote offers to your audiences.

This tool also includes fully customizable templates integrable with email marketing autoresponders and payment gateways.

One thing about OptimizePress builder is that you can only use it with/on WordPress websites and also known to be an advanced landing page builder.

OptimizePress Features

• Unlimited landing page templates
• Membership site
• Free photo integration
• Scarcity Add-on
• Optimize Sales Pipeline Builder
• OptimizeCheckouts
• WordPress Themes

OptimizePress Pricing

There is no free trial available on OptimizePress sales funnel software.

• Essential Plan costs $99: on 1 personal site
• Business Plan costs $199: used on 5 sites
• Elite Marketers Suite $399: used on 20 websites

What Makes Sales Funnel Builders Great?

Wondering the criteria you should consider before choosing the right conversion funnel tool?

#1: Ease of Use

Let’s get it straight:

Your online sales funnel tool shouldn’t just be a drag-and-drop builder.

But it must have a very friendly and understandable editor that allows you to position page elements without confusion and coding knowledge.

Not forgetting how to integrate and implement other parts together. It shouldn’t cost you an arm and leg launching a fresh campaign on a platform you’ve finally settled with.

Let us take for example – ClickFunnels:

The ClickFunnels editor happens to have the best funnel editor I’ve seen.

The editor is called the Etison editor.

Simple drag and drop editor, easy to locate and position elements, integrate tools, etc…

The Etison editor allows you to create and edit the web pages and sales funnels in the way you want them to be in terms of look and feel.

The simplicity of the ClickFunnels editor is worth dying for (REALLY!) and they built it in a way that makes possible it so anyone can build the sales funnel of their dreams.

#2: Pre-built Customizable Templates

If you’re someone like me (I’m not a design Jedi) – then you’re going to fall in love with a funnel creator offering varieties of pages and funnel templates.

This makes it very easy for me to launch a campaign fast.

Even when you’re in lack of inspiration – there should be customizable templates available no matter the industry you are in.

Almost all the marketing funnel software on this comes with cool looking template designs

To build sales funnels on a platform like ClickFunnels, you get the page and funnel template for your particular industry, then choose the type the goal you wish to achieve.

Next, you’ll be taken into the funnel dashboard to begin customizing your funnel and pages.

For a platform like Kartra:

You also get tons of page templates and sales funnel examples for almost any industry you can think of.

The best part about Kartra is the DFY pre-built funnels and campaigns that are ready for you to plug-and-play them into your business.

Each of the campaigns and page templates has been built by expert marketers to convert greatly.

#3: Inbuilt Automation

Without an automation capability within your sales funnels, you won’t be able to monitor and automatically follow up with your leads depending on the action taken.

This function is more than creating a list, sending marketing emails, tagging, and segmenting them.

With inbuilt email marketing automation – you build more personal connections with your leads and customers as they interact with your business.

#4: Membership Site & Course Hosting

A complete sales and conversion funnel software tool-suite should be able to create a member’s area page that hosts your training material or subscription content like courses.

In essence, there won’t be a need for a 3rd party learning management software platform.

Funnel software like GrooveFunnels, ClickFunnels, and Kartra are amazing solutions with membership sites.

However, that of Kartra has always been compared side-by-side with special course platforms like Teachable and Kajabi. It has the most interactive and marketing-aligned feature.

GrooveMember – GrooveFunnels inbuilt members’ area – is a solid membership platform for hosting courses.

While ClickFunnels also comes with its own course hosting solution.

#5: Affiliate Center

Another great feature is an affiliate management solution that lets you create and add your own affiliate program.

So you’d be able to recruit and manage a bunch of marketers who would bring leads and for conversions in your business.

Other Criteria that makes a best funnel builder are:

• Ability to host webinars
• One-click upsells, downsells, and order bumps
• Inbuilt shopping cart
• Fits into your existing marketing stack (aka – wide range of integration)
• Training courses for users
• Responsive and helpful customer support
• A/B testing capability
• Ability to use your custom domains

I hear you asking…

Which is the Best Sales Funnel Builder Overall?

First of all, if you really want to spend less time on manual tasks, automate most parts of your business online, build converting funnels, host courses, manage affiliates, and create webinars...

A landing page builder isn’t an ideal option.

Unless your sole aim is creating and building landing pages that make front-end sales or collects leads.

A complete sales funnel isn’t just for lead generation and making sales.

But rather helps you as a business owner lessen the workload of being present to respond to calls, send emails, settle support tickets, follow-ups leads…

And most importantly increase the conversion rate of your page visitors to make sure every prospect is nurtured down the pipeline to buy from you.

These are what a complete marketing funnel software tool helps you to accomplish.

Executive Summary

“Which of the best sales funnel software tools should you go for?” 

It’s crucial to select the funnel tool that offers the specific features you need.

If you’re on a budget you can grab a free funnel builder like GrooveFunnels. I would recommend you upgrade because of its HUGE market potential!

As a very cheap and affordable funnel builder – you can test GetResponse for free for 14-days to see what would serve you.

That said, Kartra ranks as my preferred option.

Becuase of its marketing-oriented functionalities than all of the best sales funnel builders on our list.

If you’re also looking for an education-based funnel platform with tons of marketing resources and training to help sell online – ClickFunnels is the best.

---

FAQs on Best Sales Funnel Software

What is funnel building software?

A sales funnel builder is an all-in-one marketing tool-suite that houses all the essential tools you need to connect different pages, market, sell, automate and grow your business inside a single platform without duct taping.

You use it in building all the steps and processes your customer goes through in buying from you.

What’s the importance of a sales funnel builders?

It is for you to market, sell and make profits from either your physical, digital product or your consultation business.

A funnel builder is more than just building pages and lead generation.

But rather, a platform where you can build a complete online sales funnel for automating sales, doing webinars, hosting courses, managing affiliates, etc.

And most importantly, these are software that makes it possible to set up a funnel literally in minutes, even without mapping out the funnel.

What are the best sales funnel software?

Out of all the 13 online sales funnel builders on this list, Kartra happens to be the overall best in features, ease-of-use, automation, and analytics. With Kartra you can sell your info products, eCommerce products, and coaching comfortably.

While ClickFunnels and GrooveFunnels follow in the hierarchy.

What are the cheapest sales funnel software?

It’s obvious that my best pick of funnel creator is kind of a bit pricey.

So, the only cheaper (and awesome) alternatives sales funnel software I can recommend are GrooveFunnels and GetResponse.

Are there any free sales funnel software?

As of when writing this, GrooveFunnels is the only available sales funnel software that offers a free lifetime account to users.

How do I map out my sales funnel?

If you desire to map your sales funnels first before building them. You can use a funnel visualization software like Funnelytics (free) to draw everything out.

Which sales funnel builder software do you plan to use? Let me know in the comments.

---

Affiliate Disclosure: We are an independent entity from HighLevel. We are not an agent or employee of HighLevel and have no authority to make binding contracts or represent HighLevel. We receive referral payments from HighLevel. The opinions expressed here are our own and shall NOT be interpreted or considered as representations, guarantees, or statements made by HighLevel Inc or any of its subsidiaries, agents, or assigns.