How do ClickFunnels help non-profits to get donors, acquire new volunteers, grow, and fund their missions?
As almost everyone and their great-grandma are already aware of how helpful this sale funnel software can be for small business owners, B2B, service providers, coaches, consultants, and many other niches
The serious question now is: Can ClickFunnels also help organizations with no aim of making profits – get donations?
Well, that’s what I am going to help you answer in this post.
That’s not all.
We shall also go over on how Non-profits can benefit immensely from the concept of the sales funnel and how to properly implement it for great use in expanding and skyrocketing their cause.
Recently they launched the ClickFunnels 2.0 version that makes it seamless and efficient for Non-profits to market and sell their businesses with funnels without tech-overwhelm – which was a serious problem on the previous 1.0 version. Click the above link to access ClickFunnels 2.0 for free.
What is a Non-profit Sales Funnel & How Does It Work?
A non-profit sales funnel is a series of steps that a potential donor goes through to ultimately make a donation to a non-profit organization. The steps typically include awareness, interest, evaluation, and commitment.
We can simply call it a sales pipeline.
Every industry sales process follows a similar concept as the above. But what differs are the actions businesses want their customers to take.
A restaurant sales funnel for instance aims to drive more customers to a restaurant business for more food and drink sales. A dentist needs his services to reach people with tooth problems.
- It all starts with Awareness, where anyone can learn about the cause the organization supports and any related campaigns.
- Then comes Interest, in which one can delve further into what the non-profit does, watch videos or speak with someone from the organization.
- After that is Evaluation – careful consideration of whether or not to support the organization by examining its mission statement, effectiveness, and financial stability.
- Finally, Commitment – once a decision has been made to donate, there are a variety of channels through which to do so –online, over the phone, or even by mail.
In a real-world sense – it goes something like this:
Strangers –> Visitors –> Supporters –> Donors + Clients –> Advocates/Evangelists/Partners
For you to fully understand how to implement ClickFunnels and sales funnel as a whole into your charity organization, first of all, you must be able to recognize the above process, analyze them individually and finally move it onto an online platform to run automatically.
How Do ClickFunnels Help Nonprofits Organizations?
ClickFunnels is an incredibly powerful tool for non-profits looking to get the word out about their cause and start raising funds quickly. With CF, you can create simple, user-friendly landing pages that are designed to capture potential donors’ attention and encourage them to take action. The platform offers a variety of customizable templates, making it easy to design an attractive page in no time.
Sadly, the traditional way of getting funds/grants from individuals, corporate bodies, or organizations worldwide isn’t that effective.
Not any longer.
Even if your traditional efforts bring in some donors and support – It would take a series of phone calls back and forth, disappointments, ignoring emails, and spending all of your money on advertising and fundraising campaigns.
It can be hell. I know.
All your hopes are in the sky wishing for a rewarding response from prospective donors.
It doesn’t have to be this way. It doesn’t.
ClickFunnels includes features such as automated emails, payment processing options, and A/B testing capabilities which make it even easier for organizations to create effective campaigns quickly.
For example, a non-profit could use Clickfunnels to set up donation pages for fundraising campaigns or create newsletters for supporters.
On top of that, all donations received through the funnel can be automatically recorded on the non-profit’s website or CRM system for easy tracking.
Why ClickFunnels Would Help Grow and Sustain Your Nonprofits Organization
According to a live nonprofit case study done by ClickFunnels – it says the old method of getting assistance from people who would support your mission no longer works.
Russell said:
With the old way of fundraising, you could easily spend thousands of dollars just to put on a single charity event with 300-400 people attending (like a gala or a benefit dinner & silent auction).
Between the costs for mailed invitations, the catering, the event space, and the entertainment, you’ve already drained upwards of $7,000 or more of your mission’s budget, just to entice people to show up and donate.
He said the new way is using a complete online funnel marketing system to do the work for you:
With the new way, you can send people into a simple donation funnel where they are given bonus bundles or gifts for different levels of giving.
You can spend 1/10th of the money on ads, and collect 500 leads to invite to other events or send emails to update them on your mission.
Even if just 10% of them made a very small commitment of $20/mth, you’ve already doubled your ad spend and created recurring monthly funding for your mission – with NO extra costs or manpower!
Unlike a charity event that people have to schedule and travel to attend, your funnel is not limited by geography or the capacity of event space, so you can drive as many potential donors through your funnel as you want!
From this, you can see that implementing an online marketing funnel system into your nonprofit organization is the surest path to having great success.
After all the noise, how can you actually use this all-in-one solution to promote your mission?
Let’s get into it.
How to Use ClickFunnels For Nonprofits
ClickFunnels as a platform itself is pretty easy to use. Pre-built funnel templates ready to customize and use. Integrates with almost any tool out there.
The first step is:
Picking your sales funnel type and goal. This is where you choose whether to build a membership site or a product funnel. Then if you’d like to generate leads (squeeze pages), sell products, or build webinars.
The second step:
Next in the sales funnel process is choosing the style of page design that you like the best. There are tons of templates for any of the goals you chose above.
The third step:
Customize your page. With the Etison drag-and-drop editor, it’s easy to quickly add, delete, or re-arrange any elements (texts, images, videos, etc.) on your page until it looks the way you want.
Fourth step:
Configure integrations. Of course, you need to plug other needed tools into your nonprofit’s fundraising funnel. Mostly your preferred payment gateway. Then followed by social proof software, autoresponder, etc.
Fifth step:
Set up follow-up funnels and tests. If you’re on the Platinum plan, you won’t be needing third-party email software. Unless you consider otherwise.
The Follow-up funnel within ClickFunnels acts more than just your normal autoresponder.
It enables you to send targeted messages to your prospects as to the actions taken within your fundraising nonprofit’s donor marketing funnel.
All on automation.
It can be in the form of email, text, and Facebook messenger. Awesome!
Strategies for using ClickFunnels For NonProfits
- Should I build a lead generation page?
- What type of lead magnet should I give out to my visitors?
- Should I create a landing page?
- Should I build a membership site or maybe do training to attract audiences to donate funds?
I suspect those could be the type of questions running through your mind right now. Well, this is section of this ClickFunnels for a non-profit post is where we address that.
Before we proceed, I want you to be conscious of one thing and ONE thing ONLY:
No matter what you do while seeking for funds. Bear in mind that donors are always looking for what’s in for them. Just like a consumer of a brands’ product.
As Erich Decker-Hoppen puts it:
In the voluntary or nonprofit sector, a potential donor perceives a community need. This perception may be stimulated – or even created – through publicity… The perception of community need evolves into a feeling of social responsibility which leads to donation.
He further stresses that a donation results in a beneficiary experience that contributes to community progress, but donors do not directly experience the benefit. They have the indirect, temporary experience of satisfaction.
That feeling and sense of having done the right thing, plus the recognition is great a motivator to get people to have a belief in your cause to support the organization.
In a question and answer session on how nonprofits should grow their mission – Russell still stresses that:
The point is:
Gratitude, recognition, reporting, appreciation, and engagement are vital KEYS to donor commitments.
Build a Lead Generation Page
Your initial topmost priority when building your nonprofit sales process is capturing interest.
This starts with collecting the emails of your prospective donors.
Just as you know – Nobody wants to get involved with something that won’t be of benefit to them. To capture people’s email (and attention) you must be willing to give value in return.
Obviously, no value in filling out a form capturing my contact details.
What’s in for me?
The idea is to build a squeeze page or a lead gen page that offers nothing more but an enticing lead magnet to your visitors. Soon to turn donors.
Basically, nonprofits lead magnets could be:
- Free invitation to an educational webinar
- Free resources like eBooks, guides, and toolkits
- A discount on membership or event registration
- In-depth sector/industry report
Your opt-in page can be text-based or a VSL (Video Sales Letter).
There are lots of ideas to explore when looking for irresistible incentives to acquire nonprofit leads.
The more helpful and useful freebie you can provide to get prospects into the door, the more likely the trust and relationship to be built and a successful long-term partnership.
The next part of your fundraising funnel would be sending them to your nonprofit landing page while also following up with them via email and text messages – all pre-configured to be sent after grabbing their email.
The goal of your landing page is to educate your prospective donors with enough information about your mission and get them compelled enough to donate and become advocates.
Using well-written and formatted sales copy.
Tell stories.
Use languages that communicate impact.
Avoid words like “Donate”, and “Help”.
Instead say things like: “Help cloth children with bright future”, “Feed hungry families”, “Give clear water”, “Send a child to school” etc.
You get the point?
Final Thoughts on Sales Funnel for Nonprofits With ClickFunnels
Above everything else, life is all about impacting or being impacted.
Spending hours and putting this guide together is one of my own little way of making an impact. If you’re reading this and have come this far – then something tells me you’re on a mission to change and impact lives too.
Wasn’t that the sole reason for our existence after all?
Over the years, I have realized the joy of giving back to the community and the needy. And every once in a while, I take it upon myself to give back to charities.
Nonprofit purposes include feeding the homeless, clothing the naked, caring for the sick, managing an association of businesses, preaching the gospel, etc.
I understand how burdensome it is to promote your mission to gain people’s attention and support. And I hope this ClickFunnels for nonprofit guide helps you in actualizing that purpose.
One of the most important lessons to be learned when creating a sales funnel for fundraisers with ClickFunnels is to customize the funnel to fit their needs. It’s important to understand the particular mission and goals of the nonprofit organization so they can make sure each part of their funnel meets those objectives
Finally, make sure you explore the free 14days trial of ClickFunnels if you haven’t.
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