clickfunnels vs aweber

This is the digital era. Outdated marketing tactics don’t cut it anymore.

You’ll need to employ cutting-edge marketing tools to gain and maintain an advantage over your competition.

In this guide, I’ll review two reputable platforms: ClickFunnels 2.0 and AWeber.

Overview of ClickFunnels 2.0 vs AWeber

Starting Price$147 per Month$14.99 per Month
Free Plan/ Trial30 days hereYes (Free Forever)
Core FunctionalitySales FunnelsEmail Marketing
Email Marketing✓ (with automation)
Email Automation✓ (within funnels)✓ (limited)
Landing Pages✓ (extensive templates)✓ (limited templates)
Online Courses
Sell Digital Products✓ (integrations needed)
A/B Testing
Workflows✓ (extensive)✓ (limited)
Content Library✓ (limited)
AI Writing Assistant
App Integrations
Free Migration
Marketing Resources
Customer Support
Learning CurveSteeperGentler
ClickFunnels 2.0 vs. AWeber Table

Overview of ClickFunnels 2.0

ClickFunnels website feature

ClickFunnels 2.0 is designed to be an all-in-one solution for your digital marketing needs, particularly focusing on creating and optimizing sales funnels.

As the successor to the original ClickFunnels, this version provides a more robust and feature-rich platform for entrepreneurs and marketers like you who seek to convert visitors into customers more effectively.

At its core, ClickFunnels 2.0 offers a drag-and-drop page builder, making setting up individual pages within your funnels easy. It also offers a variety of pre-designed funnel templates, allowing you to launch campaigns quickly.

You can deeply customize your funnels, catering to a unique brand experience.

ClickFunnels Pros

  • All-in-one marketing suite
  • Robust automation tools
  • Online Courses
  • Extensive third-party integrations
  • Robust CRM
  • Elaborate analytics and reporting features
  • Customizable templates

ClickFunnels Cons

  • Steep learning curve
  • Too pricey for small businesses
  • No free plan
  • The interface is overwhelming due to the number of features

Overview of AWeber

AWeber email software

AWeber is an established email marketing platform offering tools designed to cater to businesses seeking engagement with their subscribers.

With AWeber, you gain access to various email templates that are mobile-friendly and can be customized to match your brand, ensuring a professional look for your email campaigns.

A standout feature of AWeber is its autoresponder functionality, which allows you to automate sending emails to new subscribers or in response to specific actions. This can save you time while maintaining regular communication with your audience.

The platform also includes marketing automation capabilities that empower you to create email sequences that trigger based on subscriber behavior, helping you to deliver more personalized messages and increase the relevance of your content.

AWeber Pros

  • Email Automation
  • AI writing assistant
  • Easy to use
  • All-in-one platform
  • Clean and intuitive interface
  • Drag-and-drop builder
  • Excellent customer support

AWeber Cons

  • No sales funnel
  • Limited customization features
  • No membership sites
  • CRM requires integration

ClickFunnels 2.0 vs AWeber: User Experience

When comparing ClickFunnels 2.0 and AWeber, you’ll find distinct differences in how each platform approaches user experience and usability. This section breaks down the interfaces of both services.

ClickFunnels 2.0 vs. AWeber Interface

ClickFunnels 2.0 Features

ClickFunnels 2.0 has a drag-and-drop editor that simplifies creating sales funnels. You can easily select elements you want to use and place them wherever you prefer on the page.

The platform provides a visual representation of your sales funnels, which streamlines navigation and helps you understand each step your customer will go through.

Its intuitive interface is designed so that you can set up complex funnel sequences without extensive technical expertise.

AWeber builder

AWeber focuses on delivering an interface accessible to users of all levels.

With its drag-and-drop editor, you can craft emails and manage campaigns with minimal effort. The straightforward navigation within AWeber allows you to locate features quickly, and the user experience is enhanced by clearly labeled menus and a clean layout.

Managing your email list and automation is easier with AWeber’s focus on creating a user-friendly environment.

Ease of Use Winner: AWeber

Feature Comparison

Do you prioritize comprehensive sales funnel creation or advanced email marketing capabilities? These platforms excel in different areas, and understanding their specific features is crucial to your decision.

E-mail Automation and CRM

Aweber Email Marketing

While ClickFunnels includes some email automation options, its capabilities are less extensive than AWeber’s. It focuses more on integrating these functions with the sales process.

AWeber offers comprehensive e-mail automation tools, allowing drip campaigns, autoresponders, and trigger-based emails that enhance customer relationship management (CRM).

It features strong CRM capabilities that help manage and nurture leads effectively through segmentation and personalized communication.

Marketing Features

ClickFunnels 2.0 provides integrated marketing solutions.

You can create a cohesive strategy that encompasses various aspects of online marketing. It also offers A/B split testing for different elements of your marketing to determine which performs better.

AWeber provides subscriber segmentation. Group your subscribers based on behavior, preferences, or demographics for targeted campaigns.

It also offers RSS-to-email functionality. Automatically send newsletters with your latest blog content, which is useful if you maintain a regular blog.

Sales Funnel Capabilities

ClickFunnels 2.0 is designed specifically for building sales funnels, with features such as pre-built funnel templates. Streamline the creation process with templates tailored for different types of funnels.

With ClickFunnels’ conversion tracking tools, you can measure the success of your funnels with in-depth analytics.

While not focused on sales funnels, AWeber supports landing pages.

Although more basic than ClickFunnels, AWeber offers landing page creation that can contribute to your sales process.

Features Winner: ClickFunnels

ClickFunnels 2.0 vs AWeber: Templates and Design

Customize Funnel ClickFunnels

Both offer robust template selections and design flexibility, crucial for creating engaging landing pages and email campaigns.

Landing Page Templates

ClickFunnels 2.0 provides you with a variety of high-converting sales funnel templates.

These templates cater to diverse business needs and are specifically crafted to facilitate the creation of sales pages that seamlessly guide potential customers through the purchase process.

AWeber offers professional-looking e-mail templates, including pre-built landing pages to integrate with your marketing campaigns.

Design Customization

AWeber Email

With ClickFunnels 2.0, you get access to a visual funnel builder and a drag-and-drop editor. This makes it straightforward to tailor the design to match your brand’s aesthetics without needing coding skills.

AWeber integrates with Canva, allowing for easy import of design elements, and offers design features that support brand consistency across your emails.

Both platforms empower you to craft visually appealing and functional designs, whether building a blog, an e-commerce site, or a comprehensive sales page.

Each platform’s design customization tools aim to give you as much control as possible over the appearance and functionality of your online presence.

Templates and Design Winner: AWeber

ClickFunnels 2.0 and AWeber: Integrations and Add-ons

ClickFunnels integration

ClickFunnels 2.0 takes pride in its robust integration hub that connects easily with a number of services.

You have the flexibility to link your sales funnels with a wide array of marketing tools, CRM systems, and payment processors.

Notably, ClickFunnels 2.0 includes direct integrations for platforms like WordPress, which can be a game-changer if your website or blog resides there.

AWeber excels in its email marketing focus with the added ability to integrate with an array of services that might already be part of your marketing arsenal.

Whether you want to add signup forms on your WordPress site or sync subscriber data with your CRM, AWeber’s integration list is comprehensive.

It also offers direct integration with ClickFunnels, allowing you to nurture leads effectively through email campaigns.

Integrations Winner: ClickFunnels 2.0

Performance Analytics and Reporting

ClickFunnels 2.0 equips you with a comprehensive suite of analytics tools. The platform enables you to track the performance of your sales funnels in real-time.

You can readily view metrics like conversion rates, page views, and sales data.

If you’re running A/B split tests, ClickFunnels 2.0 provides data to help you determine the best-performing variant and thus optimize for higher conversions.

In contrast, AWeber focuses on email marketing analytics. It provides detailed reports on your email campaign’s success, including open rates, click-through rates, and subscriber growth.

AWeber allows you to track sales from email campaigns, which gives insight into the direct impact of your email marketing efforts.

Both platforms offer integration with Google Analytics, enhancing the depth of insights you can obtain. Your choice between ClickFunnels 2.0 and AWeber will depend on whether your primary focus is optimizing sales funnels or mastering email marketing effectiveness.

Performance Analytics Winner: ClickFunnels 2.0

AWeber vs ClickFunnels 2.0: Pricing and Value for Money

You’ll find distinct pricing structures for each platform based on user needs.

ClickFunnels 2.0

ClickFunnels 2.0 Pricing Plans

ClickFunnels 2.0 offers a 14-day free trial with full access to its features.

Three paid plans are available: Basic, Pro, and Funnel Hacker.

  • The Basic plan ($147/month) allows 20 funnels, unlimited pages, 10,000 contacts, and 1 website. It includes a drag-and-drop editor, templates, and 3 courses.
  • The Pro plan ($197/month) increases funnel limits to 100, adds 3 domains, 9 payment gateways, and unlimited products, but it still allows only 1 website.
  • The Funnel Hacker plan ($297/month) is best for large businesses. It allows unlimited funnels, 3 websites, 15 admin users, and up to 200,000 contacts.


Aweber pricing

AWeber’s pricing is dependent on the number of subscribers you have. Starting from 0-500 subscribers, the lowest price for each tier, and 150,000 subscribers.

But the good thing is, the free plan is available, so you can test the waters before…

  • Free Plan: Ideal for beginners, it accommodates up to 500 subscribers and 1 email list. Basic features are included, and there are no subscriber fees.
  • Lite Plan: Priced at $14.99/month, it provides unlimited subscribers (additional fees apply). Features include 3 landing pages, 3 email automation, and 24/7 support.
  • Plus Plan: At $29.99/month, it offers unlimited subscribers, email lists, landing pages, and custom segments. Priority support, advanced reporting, and no AWeber branding are included.
  • Unlimited Plan: This plan, priced at $899/month, is designed for scaling businesses. It includes everything in the Plus plan, personalized account management, and higher sending volume.

Compared to these plans, AWeber offers a competitive entry point with its free plan, which can be especially appealing if you’re starting out or have a limited budget.

Free Trials and Plans

ClickFunnels 2.0 offers a 14-day free trial, while AWeber offers a Free-forever Plan that allows you to test its basic features without immediate investment.

When considering either option, the free trial and free plan offers are the best ways to evaluate the features of each of these platforms first-hand before committing financially.

Pricing Winner: AWeber

ClickFunnels 2.0 vs AWeber: Customer Support Services

ClickFunnels 2.0 Customer Service – Help Center

ClickFunnels 2.0 offers a variety of customer support channels. Email/Help Desk allows users to submit inquiries and receive timely responses.

Additionally, their FAQs and user forums provide self-help resources and community-driven insights. For direct assistance, users can utilize phone support. Furthermore, the live chat feature ensures real-time communication with knowledgeable representatives.

AWeber prioritizes customer satisfaction by offering a comprehensive range of support services. Their 24/7 customer support ensures that users can seek assistance at any time.

Whether you have questions about email marketing, landing pages, or account management, AWeber’s team is ready to help. You can reach them via phone, email, or live chat during specified hours.

Additionally, their free migration service simplifies the transition from other platforms, and personalized account management ensures tailored guidance for all users.

Customer Support Winner: AWeber

ClickFunnels 2.0 vs AWeber: Use Cases

ClickFunnels 2.0 is tailored for entrepreneurs and marketers looking for an all-in-one solution to create sales funnels.

It aids in building landing pages, processing payments, and automating the sales process. This platform is particularly useful if you’re keen on optimizing each stage of the digital sales process, from lead generation to conversion.

It’s ideal for you if you’re running membership sites and online marketing campaigns.

On the other hand, AWeber is focused on email marketing and is a great fit for bloggers and small businesses.

It helps you engage your audience through regular, automated updates and grow your email list with sophisticated forms.

AWeber has robust tools for email list building, whereas ClickFunnels 2.0 combines lead capture with sales funnel creation.

Use Cases Winner: ClickFunnels 2.0

My Recommendation

ClickFunnels 2.0 is an all-in-one platform for business solutions.

Choose ClickFunnels for your comprehensive sales funnels. It’s designed to guide your customers through a structured process from awareness to purchase, ultimately optimizing sales conversion.

AWeber, on the other hand, excels in email marketing. It’s about nurturing leads and maintaining customer relationships. AWeber is perfect if your strategy hinges on email campaigns and subscriber management.

The best part? You can integrate AWeber into ClickFunnels to get the best of both worlds.

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