clickfunnels vs funnelcockpit

In today’s digital marketing landscape, you have numerous options for building and optimizing your sales funnels.

Two such options are ClickFunnels and FunnelCockpit.

Best for German-speaking regions

FunnelCockpit Logo
Overall rating: 4.5/5
  • Pricing starts at 47
  • Best for German regions
  • Not too sophisticated
  • Robust Website Builder
  • Limited Funnel Builder
  • User-friendly interface

Free 14days trial ⚠️

ClickFunnels has been a significant player since 2014, and it is noted for its user-friendly, drag-and-drop interface designed to maximize conversions through strategic funnel creation.

On the other hand, FunnelCockpit emerges as a competitor within the DACH region. It aims to provide an all-in-one solution that may suit those looking to start a website from scratch.

Its platform promises ease of use and seems to be positioned as an accessible alternative for users who prefer to use a tool localized for the German-speaking market.

When evaluating ClickFunnels and FunnelCockpit, consider your business’s specific needs, including budget constraints, the size of your operation, and the level of customization you require.

Each platform has unique features and benefits, and the most informed choice will come from a thorough understanding of how these can align with your digital marketing objectives.

In this ClickFunnels vs. FunnelCockpit guide, I seek to help you decide which platform is best for you.

Continue reading to decide which platform best meets your needs.

Overview of ClickFunnels and FunnelCockpit

Free trial14-day free (here)14-day free
PricingStarts at $147 monthlyStarts at 47 monthly
Target AudienceTeams and agenciesBusinesses in the German-speaking region
White LabellingNoNo
FunctionalitySophisticated & ComprehensiveSophisticated & Comprehensive
Email MarketingAdvancedBasic
Website BuilderMore advancedAdvanced
Funnel BuilderAdvancedAdvanced
InterfaceMore User friendlyUser friendly
Built-in CRMBasicNo
Template LibraryExtensiveLess extensive
Membership SiteYesYes
A/B TestingYesYes
Video HostingBasicAdvanced
Affiliate ManagementYesNo
Webinars HostingYes, with integrationsYes
IntegrationsExtensiveMore limited
Advanced AutomationYesYes
Team CollaborationYesYes
ClickFunnels vs. FunnelCockpit table

What is ClickFunnels?

ClickFunnels platform

ClickFunnels is a popular sales funnel builder that helps businesses create and launch marketing funnels for their products or services.

It was founded by Russell Brunson in 2014 and has gained a large following due to its ease of use and comprehensive features for building sales funnels.

With ClickFunnels, you can create various funnels, including opt-in funnels, sales funnels, webinar funnels, and membership sites.

The platform provides a drag-and-drop editor for building pages, A/B testing tools, email integration, payment gateway integration, and more, all of which aim to help businesses increase their conversions and sales online.

ClickFunnels is known for its “all-in-one” approach. It offers tools and features to help businesses market, sell, and deliver their products or services online without additional software or services.

Core Features of ClickFunnels

ClickFunnels is a comprehensive sales funnel builder designed to streamline the process of creating and managing marketing campaigns. Here are its main features:

  • Template Selection: You can access various templates for creating high-converting sales funnels and addressing various customer journey stages.
  • Drag-and-Drop Editor: You can easily modify and customize your funnels using the intuitive drag-and-drop interface.
  • Email Marketing: Integrations with email marketing tools allow you to nurture leads and build customer relationships.
  • Payment Gateways: It integrates smoothly with several payment gateways, enabling seamless transactions within your funnels.
  • A/B Testing: Test different funnel variations to determine what works best for your audience.
  • Analytics: In-depth analytics tools provide insights into funnel performance, allowing for data-driven optimizations.

ClickFunnels Pros

  • Powerful sales funnel builder
  • Extensive template library
  • All-in-one platform
  • Advanced email marketing features
  • Advanced automation
  • Integration with popular payment gateways and third-party tools
  • Affiliate management features
  • User-friendly interface

ClickFunnels Cons

  • Too pricey for small businesses
  • Reliance on third-party integrations
  • Limited Customization Features

What is FunnelCockPit?


FunnelCockpit is a sales funnel and marketing automation platform designed to assist businesses in creating, managing, and optimizing their sales funnels and marketing campaigns.

It offers tools and features to streamline lead generation, conversion, and revenue maximization processes.

Like ClickFunnels, FunnelCockpit provides a drag-and-drop funnel builder for creating customized sales funnels and marketing sequences. It also includes email marketing automation tools to engage leads and customers through personalized email campaigns.

FunnelCockpit integrates with popular CRM systems, enhancing customer relationship management. Additionally, it offers detailed analytics and tracking tools for monitoring funnel and campaign performance.

The platform allows A/B testing of different funnel and campaign variations to determine effectiveness.

Core Features of FunnelCockpit

FunnelCockpit, targeted towards the DACH market, is an all-in-one digital marketing platform offering a set of unique features:

  • Funnel Templates: Offers a curated selection of funnel templates suitable for different business needs.
  • Website Builder: Beyond sales funnels, FunnelCockpit includes tools to build and launch your website from scratch.
  • Email Marketing Suite: Comprehensive email marketing capabilities to manage campaigns without needing external services.
  • All-in-One Dashboard: Centralized dashboard view to monitor all aspects of your marketing funnel’s performance.
  • Language Support: As a platform focused on the DACH region, it provides robust support for German language users.

FunnelCockpit Pros

  • Affordable pricing
  • Advanced automation features
  • Flexible option for businesses
  • Integrates with third-party tools

FunnelCockpit Cons

  • There is a learning curve
  • Less established community
  • Limited affiliate management

ClickFunnels and FunnelCockpit: Ease of Use and User Experience

When evaluating ClickFunnels and FunnelCockpit, you must consider how user-friendly each platform is and what kind of learning curve you can expect.

Both tools offer a drag-and-drop editor, but their interfaces and time to become proficient can differ.

User Interface Comparison

ClickFunnels’s interface is straightforward and intuitive. The core functions are easily accessible, and the layout is designed to facilitate a seamless navigation experience. This simplicity is central to ClickFunnels’ commitment to user-friendly design.

Conversely, FunnelCockpit also offers a clean interface, which may include additional features that could initially overwhelm a new user.

Nevertheless, these features are well-organized and once familiar, they can significantly contribute to a comprehensive marketing workflow.

Learning Curve Assessments

ClickFunnels has a reputation for ease of use, primarily because of its drag-and-drop editor that simplifies the creation of sales funnels. If you’re new to sales funnels, ClickFunnels provides ample guidance, allowing you to grasp the basics relatively quickly.

On the other hand, FunnelCockpit might require more time to become proficient due to its broader feature set.

However, if you have experience with digital marketing platforms, the learning curve may not be as steep. Your adaptability to FunnelCockpit will depend on your prior exposure to similar platforms and technical understanding.

To become skilled in either tool, you should expect to invest some time learning the ropes. However, most users find that the initial investment in time is more than made up for by the efficiency gains in the long run.

Ease of Use and User Experience Winner: ClickFunnels

ClickFunnels and FunnelCockpit: Website and Funnel Builder

ClickFunnels provides a comprehensive and user-friendly website and funnel builder.

With ClickFunnels, you can easily create various sales funnels, including opt-in funnels, sales funnels, webinar funnels, and membership sites.

Create funnels on ClickFunnels

The platform offers a drag-and-drop editor to customize your funnels and pages without coding knowledge.

ClickFunnels website feature

ClickFunnels also provides pre-designed templates that you can customize to fit your brand and marketing needs.

FunnelCockpit also offers a robust website and funnel builder. Like ClickFunnels, FunnelCockpit provides a drag-and-drop editor for creating and customizing sales funnels.

FunnelCockpit Website & Funnel Builder

You can choose from various templates and elements to design their funnels and pages. FunnelCockpit’s builder is intuitive and easy to use, making it accessible to all skill levels.

Website & Funnel Builder Winner: ClickFunnels

ClickFunnels vs. FunnelCockpit: Email Marketing Capabilities

ClickFunnels offers basic email marketing features as part of its suite of tools.


You can create email lists, send broadcast emails to their lists, and set up automated email sequences (autoresponders) to nurture leads and drive conversions.

However, ClickFunnels’ email marketing capabilities are relatively limited compared to dedicated email marketing platforms.

FunnelCockpit provides robust email marketing capabilities, including advanced automation features.

FunnelCockpit Email Marketing

You can create and manage email lists, design visually appealing emails using a drag-and-drop editor, and set up complex automation workflows based on user actions and behaviors.

FunnelCockpit also offers detailed analytics to track email performance and optimize campaigns for better results.

Email Marketing Winner: FunnelCockpit

ClickFunnels and FunnelCockpit: CRM Integration

ClickFunnels includes a basic built-in CRM feature called “Follow-Up Funnels” (formerly known as Actionetics).

This CRM allows you to manage contacts, create email lists, and send broadcast and automated email sequences. While Follow-Up Funnels provides some CRM functionality, it may not offer the same level of sophistication as dedicated CRM platforms.

You who require advanced CRM capabilities may integrate ClickFunnels with external CRM systems.

FunnelCockpit offers extensive integration capabilities with popular CRM systems. This allows for seamless synchronization of customer data between the sales funnel and CRM platform.

FunnelCockpit’s integration enables businesses to manage leads effectively, track interactions, and nurture relationships.

Additionally, FunnelCockpit’s advanced automation features complement CRM functionality, making it a comprehensive solution for businesses seeking to streamline their sales funnel processes and optimize customer relationship management.

CRM Winner: Tie

ClickFunnels vs FunnelCockpit: Design and Customization Options

Choosing between ClickFunnels and FunnelCockpit for your online marketing efforts primarily comes down to their design and customization capabilities.

Let’s explore how these platforms differ in template versatility, customization features, and effectiveness of landing pages.

Template Versatility

ClickFunnels offers extensive pre-built templates designed to cater to various business needs and conversion goals. These templates enable you to launch professional-looking landing pages, sales pages, and funnels quickly.

ClickFunnels templates

FunnelCockpit, on the other hand, might not match the variety found within ClickFunnels. Still, it compensates with many features that cater to the German-speaking market, providing over 1,000 functions that can be applied across different templates.

Template Versatility Winner: ClickFunnels

Customization Features

With a drag-and-drop editor, ClickFunnels empowers you to customize templates to align with your brand’s color scheme and logo. However, there might be constraints when tailoring the overall design to your preferences.

FunnelCockpit also includes customization features, giving you control over the visual appeal of your pages. With its multiple tools, you have the potential to craft a user experience that stands out, potentially at a more affordable price point than its alternatives.

Customization Features Winner: FunnelCockpit

Landing Page Effectiveness

Your landing pages are where your prospects land, and their design is pivotal.

With ClickFunnels, you get a suite of templates aimed at maximizing conversions. The landing pages you create on this platform are designed to guide your visitors through designated sales funnels efficiently.

FunnelCockpit may offer fewer templates, but it does provide the essentials for creating effective landing pages. It ostensibly focuses on a more integrated approach with its suite of digital marketing tools designed to work seamlessly together.

Landing Pages Winner: ClickFunnels

Pricing and Value for Money

When choosing between ClickFunnels and FunnelCockpit, you’ll want to carefully consider their pricing structures and which offers the best value for your investment.


ClickFunnels 2.0 pricing

ClickFunnels offers three main pricing plans: the Basic plan, which costs $147 per month; the Pro plan, which costs $197 per month; and the Funnel Hacker plan, which costs $297.

The Basic plan includes essential features such as the funnel builder, landing pages, and basic integrations.

The pro plan includes features like API access and an Affiliate program. The Funnel Hacker plan contains everything in the Pro plan plus advanced analytics.


FunnelCockpit Pricing

FunnelCockpit offers three pricing plans: the Lite plan at 47 per month, the Default plan at 97 per month, and the Business plan at $297 per month.

The Lite plan includes essential features such as the funnel builder, email marketing, and basic integrations.

The Default plan includes additional features such as advanced automation, CRM integration, and more. The Business plan comprises all Default plan features, priority support, and additional resources.

Advanced Features and Expansion

When selecting a funnel builder, it is essential to consider the advanced features and tools for scaling your online business.

ClickFunnels and FunnelCockpit offer expansive options for members’ sites, campaigns, and e-commerce integration.

Membership Site Building

With ClickFunnels, you can create membership areas to deliver exclusive content or online courses.

Step 3 ClickFunnels online membership

The platform’s interface makes setting up secure pages and managing user access easy.

FunnelCockpit, on the other hand, not only provides a robust system for membership sites but is recognized for its competence in the DACH region, particularly for German-speaking users who seek localized support.

FunnelCockpit Membership Site

Membership Site Winner: ClickFunnels

Advanced Marketing Campaigns

ClickFunnels provides a suite of tools for advanced marketing campaigns. The Pro plan allows you to build up to 100 unique funnels and supports extensive email marketing strategies and 25,000 contact profiles.

In contrast, FunnelCockpit emphasizes its advanced automation features that enhance your capability to segment audiences and deliver targeted emails that drive engagement.

Advanced Marketing Campaigns Winner: ClickFunnels

E-commerce and Payment Solutions

E-commerce functionality is crucial if you aim to sell products online. ClickFunnels offers integrated shopping cart features, allowing seamless creation of checkout pages that can be connected with major payment gateways like PayPal and Stripe.

FunnelCockpit is also adept at providing e-commerce solutions, though specific information regarding its payment options and shopping cart features would require a direct comparison with your needs.

E-commerce and Payment Solutions Winner: ClickFunnels

Video Hosting

ClickFunnels provides basic video hosting capabilities as part of its platform. You can upload videos directly to ClickFunnels and embed them into their sales funnels and pages.

While ClickFunnels supports video hosting, it may not suit businesses with extensive video content or specific video hosting needs.

Choose video - ClickFunnels

FunnelCockpit offers advanced video hosting features, making it a more robust solution for businesses with video-centric marketing strategies.

With FunnelCockpit, you can upload and host videos, create playlists, and customize video settings such as playback controls and thumbnail images.

FunnelCockpit Video Player & Hosting

FunnelCockpit’s video hosting capabilities are designed to help businesses deliver high-quality video content seamlessly within their sales funnels and marketing campaigns.

Video Hosting Winner: FunnelCockpit


ClickFunnels offers integration with third-party webinar platforms such as Zoom and WebinarJam, allowing you to host webinars and integrate them into your sales funnels.

ClickFunnels webinar integration sofwares

While ClickFunnels does not provide built-in webinar hosting, its integration capabilities make incorporating webinars into your marketing strategies easy.

FunnelCockpit includes built-in webinar hosting capabilities, making it a convenient solution for businesses looking to host webinars as part of their sales funnel.

With FunnelCockpit, you can create and host webinars directly within the platform, eliminating the need for third-party webinar tools.

FunnelCockpit Automated Webinars

FunnelCockpit’s webinar hosting features include registration pages, automated email reminders, and webinar analytics, providing you with everything you need to host successful webinars.

Webinars Winner: FunnelCockpit

Affiliate Management

ClickFunnels offers affiliate management features. ClickFunnels allows you to create affiliate programs, manage affiliates, and track commissions.

You can set up commission structures, track affiliate performance, and manage payouts.

ClickFunnels’ affiliate management features are integrated with its sales funnel builder, making setting up affiliate programs for products and services easy.

FunnelCockpit does not offer built-in affiliate management features. However, you can integrate FunnelCockpit with third-party affiliate management platforms such as Post Affiliate Pro or AffiliateWP to set up and manage affiliate programs.

While FunnelCockpit does not provide native affiliate management capabilities, it allows users to choose a solution that best suits their needs.

Affiliate Management Winner: ClickFunnels

Performance and Analytics: ClickFunnels or FunnelCockpit?

Effective performance tracking and analytics are critical when choosing between ClickFunnels and FunnelCockpit, as these features directly impact your ability to optimize sales pages, track conversions, and maintain a robust online presence.

Sales and Conversion Tracking

ClickFunnels provides detailed tracking capabilities to monitor your sales funnel performance.

ClickFunnels analytics

You can track conversions at each stage of your funnel, helping you understand where you’re losing prospects and making sales.

The platform provides insights into conversion rates, which can be critical when testing different strategies on your sales pages.

FunnelCockpit offers similar functionality, enabling you to trace your customer’s journey through each sales process step. You can also analyze the effectiveness of your pages and optimize accordingly to enhance your conversion rates.

Website and Funnel Analytics

ClickFunnels provides advanced analytics and tracking for a comprehensive view of your funnels’ performance. It offers actionable insights on metrics such as average order value and customer lifetime value, which are crucial for scaling your business efforts.

In contrast, FunnelCockpit includes tools to measure your online presence efficiency, although specifics on its analytics features are less documented.

To remain competitive, it is expected to offer comparable analytics that allow for a detailed understanding of webinar statistics, email campaign effectiveness, and overall funnel performance.

Performance and Analytics Winner: ClickFunnels

ClickFunnels vs FunnelCockpit: Integrations

ClickFunnels offers a range of integrations with third-party tools and services to enhance its functionality.

ClickFunnels integration

Some of the key integrations include email marketing platforms like Mailchimp and AWeber, payment gateways like Stripe and PayPal, and webinar platforms like Zoom and WebinarJam.

ClickFunnels also integrates with CRMs like Infusionsoft and Salesforce and membership platforms like Kajabi and Digital Access Pass.

FunnelCockpit also provides a variety of integrations with third-party tools and services to extend its functionality.

Some of the critical integrations include email marketing platforms like ActiveCampaign and GetResponse, payment gateways like PayPal and Stripe, and webinar platforms like WebinarJam and EverWebinar.

FunnelCockpit also integrates with CRMs such as Salesforce and HubSpot and membership platforms like MemberPress and Teachable.

Integrations Winner: ClickFunnels

ClickFunnels vs FunnelCockpit: Community and Support Network

When choosing a funnel builder like ClickFunnels or FunnelCockpit, consider the features, community, and support network that comes with it.

These resources can be invaluable for help, learning, and professional growth.

Customer Support Services

ClickFunnels offers a comprehensive customer support system.

You can access support through multiple channels:

  • Email Support: Available for all users.
  • Live Chat Support: Included in the Pro plan, it gives you a more immediate means of assistance.
  • Priority Support: As a Platinum user, you are entitled to faster responses.

FunnelCockpit, on the other hand, is noted for its strong presence in the DACH region and also provides an array of support options:

  • Email and Ticket Support: You can contact their team via email or through a ticketing system.
  • Community Support: There’s a dedicated community where you can receive peer assistance.

Customer Support Services Winner: ClickFunnels

Educational and Training Materials

For ClickFunnels, education, and training are provided through various platforms:

  • FunnelFlix: An extensive library of training materials and tutorials exclusive to Pro subscribers.
  • Knowledge Base: Accessible to all users with helpful articles and guides.
ClickFunnels 2.0 Customer Service – Help Center

In contrast, FunnelCockpit emphasizes its support with:

  • Tutorials: Offers detailed guides on how to use the platform effectively.
  • Localized Education: All training materials are tailored to the DACH market, potentially more suited if you’re from that region.

Educational and Training Materials Winner: ClickFunnels

User Communities


  • Forums and Groups: You have access to a vibrant community of marketers and entrepreneurs. The official ClickFunnels Facebook group boasts many active members ready to share advice and success stories.
  • Training and Resources: ClickFunnels offers extensive training materials, including webinars and tutorials, which foster a learning-rich environment for users of all skill levels.


  • DACH Community Focus: While FunnelCockpit also provides a community, it’s tailored more towards the German-speaking DACH region, bringing together a concentrated network of local marketers.
  • Support Channels: You can engage with other users and the support team through their integrated forums and customer service portals for personalized assistance.

User Communities Winner: ClickFunnels

Professional Networking Opportunities


  • Networking Events: ClickFunnels hosts live events and conferences that can serve as networking goldmines. Engage with peers, learn from industry veterans, and build lasting relationships.
  • Collaborative Potential: With a more extensive global user base, you’ll likely encounter a wider variety of collaboration and partnership opportunities across different markets.


  • Localized Events: FunnelCockpit might offer more intimate networking opportunities within the DACH region, appealing to those who want to strengthen their presence in these markets.
  • Focused Networking: A smaller, more niche community may facilitate more robust connections and more relevant networking within specific segments of the digital marketing space.

Professional Networking Opportunities Winner: FunnelCockpit

Final Thoughts

When deciding between ClickFunnels and FunnelCockpit, assess your digital marketing requirements with a clear and analytical perspective.

ClickFunnels, a well-known platform since 2014, offers you a comprehensive range of features that streamline sales funnels creation.

If your goal is to optimize online conversions through various funnels and you seek a platform with robust functionalities, ClickFunnels might suit your needs.

On the other hand, FunnelCockpit stands out if you’re starting from scratch or prefer a platform designed for users in German-speaking regions. It is a viable alternative with a user-friendly interface and necessary features for digital marketing.

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