ClickFunnels vs LearnDash

When evaluating the tools to drive your online business, understanding the differences between ClickFunnels and LearnDash is essential.

ClickFunnels is an established all-in-one platform that simplifies creating and managing sales funnels. It’s designed to help you capture leads, make sales, and drive customer engagement without extensive technical knowledge.

On the other hand, LearnDash excels as a specialized platform for creating and selling online courses. If your focus is on educational content and e-learning, LearnDash integrates with WordPress to provide a robust Learning Management System (LMS).

With its course-focused features, LearnDash enables you to deliver a structured learning experience, complete with quizzes, certificates, and user management.

Overview of ClickFunnels and LearnDash

Primary FunctionAll-in-one sales funnel softwareLearning Management Software for WordPress
Free Trial14-day free (here)No free trial
PricingStarts at $147 monthlyStarts at $199 yearly
White LabelNoNo
Target AudienceSmall to large businessesIndividuals and small businesses
Learning CurveSteeperMore gradual
Funnel BuilderVery advancedNo funnel builder
Online CourseAdvancedMore advanced
Email MarketingYesNo
Website and Page BuilderYesNo
Membership SiteAdvancedAdvanced
SEO CapabilitiesYesYes
Affiliate ManagementYesNo
Third-party Integrations and APIsExtensiveLimited
ClickFunnels vs LearnDash

Understanding ClickFunnels

ClickFunnels platform

ClickFunnels is a famous online sales funnel builder that helps businesses create marketing and sales funnels. It was founded by Russell Brunson and Todd Dickerson in 2014.

ClickFunnels is designed to help entrepreneurs and companies build landing pages, sales pages, opt-in pages, and complete sales funnels without knowing how to code or design.

Core Features of ClickFunnels

ClickFunnels 2.0 Features

ClickFunnels offers various features critical for building sales funnels that convert visitors into leads and customers.

Among its core features, you’ll find:

  • Funnel Templates: Various pre-designed funnel templates that cater to different business needs and marketing strategies.
  • Drag-and-Drop Editor: Simplifies the creation of custom pages without the need for coding expertise.
  • Order Bumps, Upsells, and Downsells: Enhances your sales strategy by offering additional products or services to increase the average transaction value.
  • A/B Testing: You can test different page versions to optimize for higher conversions.
  • Payment Gateways: Securely integrate with multiple payment processors, enabling you to collect payments directly within the funnel.

ClickFunnels Pros

  • Powerful sales funnel builder
  • Comprehensive features
  • Extensive template library
  • Robust Membership site features
  • Robust Online Course features
  • Advanced automation
  • Robust e-commerce capabilities
  • Comprehensive analytics and A/B testing
  • Integration with popular payment gateways and third-party tools
  • Affiliate management features
  • Active community and support

ClickFunnels Cons

  • Too pricey for small businesses
  • Steep learning curve
  • Less advanced for course creators in comparison with LearnDash

Understanding LearnDash

LearnDash Homepage

LearnDash is a popular WordPress plugin that transforms your WordPress site into a comprehensive learning platform.

It offers robust features for creating, managing, and selling online courses. It allows you to create and sell courses, deliver quizzes, award certificates, and more.

LearnDash is known for its flexibility and ease of use, making it a popular choice for course creators and online educators. The plugin integrates seamlessly with WordPress and supports many features to help you create engaging and interactive online courses.

Core Features of LearnDash

  • Course Difficulty Rating: Set and display a difficulty rating for your courses to inform prospective learners.
  • Drip-Feed Content: Release lessons at a set interval from enrollment.
  • Advanced Quizzing: Utilize eight question types, custom messages, and question banks.
  • Dynamic Content Delivery: Offer a linear path or a more flexible approach to course navigation.
  • Certificates and Badges: Award custom certificates and badges for course completion.
  • Course Points: Reward learners with points to unlock new courses.

LearnDash Pros

  • Integration with WordPress
  • Affordable for small businesses
  • Extensive course customization
  • Very flexible
  • Highly Scalable
  • Third-party integrations
  • Cost-effective

LearnDash Cons

  • No built-in template library
  • No in-built e-commerce capabilities
  • Limited integrations
  • Limited customer support
  • Customization complexity

ClickFunnels and LearnDash: Pricing and Value for Money

ClickFunnels offers multiple pricing plans aimed at different levels of needs for online store owners and small business owners focused on building a sales funnel.

ClickFunnels provides a Basic plan, a Pro plan, and a top-tier plan named Funnel Hacker, with the option to be billed monthly or annually. Starting with a 14-day free trial, this setup allows you to evaluate features before committing to a fee.

ClickFunnels 2.0 pricing

On the other hand, LearnDash, which primarily serves as a Learning Management System (LMS), requires an annual licensing fee.

The cost of setting up a LearnDash site for your courses might include the LearnDash Plus package, the Elementor page builder for a single site, and additional tools such as Vimeo Plus for hosting video content.

LearnDash Pricing

These costs break down to an approximate monthly charge ideal for small business owners looking to offer educational content.

Pricing and Value for Money Winner: LearnDash

Comparison of User Experience for ClickFunnels and LearnDash

When selecting a platform for your online business or courses, user experience ensures smooth operation and customer satisfaction.

Assessing both ClickFunnels and LearnDash regarding ease of use, customization options, and available support will reveal how each caters to your user experience needs.

Ease of Use and Intuitiveness

ClickFunnels is widely praised for its user-friendly interface and intuitive drag-and-drop funnel builder. The platform is designed to allow non-technical users to create professional-looking sales funnels quickly.

The drag-and-drop editor allows you to easily add and arrange elements on your pages, making it simple to create complex sales funnels without any coding knowledge.

LearnDash is also known for its user-friendly interface, especially for users familiar with WordPress. The platform integrates seamlessly with WordPress, providing a familiar environment for creating and managing online courses.

Creating courses with LearnDash is straightforward, thanks to its intuitive course builder and drag-and-drop editor. You can easily organize course content from the WordPress dashboard, set up quizzes and assignments, and manage student enrollments.

Ease of Use and Intuitiveness Winner: Tie

Customization Options

ClickFunnels’ drag-and-drop funnel builder offers a high degree of customization. You can customize every element of your sales funnels, including headlines, images, videos, buttons, and more, without needing any coding knowledge.

ClickFunnels provides a wide range of pre-designed templates for various industries and purposes, giving users a starting point for their designs. You can then customize these templates to match their branding and style preferences.

One limitation of ClickFunnels’ customization options is that the structure of the templates somewhat constrains you. While you can customize the elements within a template, you have less freedom to create completely custom designs from scratch.

LearnDash offers decent customization, especially if you are familiar with WordPress.

LearnDash Flexibility

You can customize the appearance of their online courses using WordPress themes and page builders, giving you a high degree of flexibility and control over the design.

With LearnDash, you can customize course layouts, lesson structures, quiz formats, and more to match your branding and style preferences. LearnDash also provides options for customizing user profiles, certificates, and other elements of the learning experience.

LearnDash Flexibility Features

One limitation of LearnDash’s customization options is that you may need to rely on third-party themes and plugins to achieve specific customizations, which can add complexity to the setup process.

Customization Winner: Tie

Sales Funnels: ClickFunnels vs LearnDash

ClickFunnels is renowned for its intuitive drag-and-drop funnel builder, which allows you to create highly optimized sales funnels without coding knowledge.

Create funnels on ClickFunnels

It offers a wide range of pre-designed funnel templates for various industries and purposes, making it easy to start quickly.

One of ClickFunnels’ key features is its focus on conversion rate optimization (CRO). It provides tools and features such as A/B testing, allowing you to test different versions of their funnels to see which performs better.

ClickFunnels integrates with popular payment gateways, email marketing platforms, and other tools, making it a comprehensive solution for creating and managing sales funnels.

While LearnDash is primarily known as a learning management system (LMS) for creating and selling online courses, it also offers some capabilities for building sales funnels.

LearnDash allows you to create multi-step courses with drip content, quizzes, and assignments, which can be used to guide potential customers through a sales process.

Sales Funnel Winner: ClickFunnels

Online Course Management: ClickFunnels or LearnDash?

While ClickFunnels is primarily known for its sales funnel capabilities, it also offers some basic features for course management. It allows you to create simple online courses by organizing content into modules and lessons.

ClickFunnels Advanced Online Course Management

However, ClickFunnels’ course management features are less robust than those of dedicated LMS platforms like LearnDash.

One of the limitations of ClickFunnels for course management is its lack of advanced features such as quizzes, assignments, and grading systems. This makes it less suitable for educators or businesses that require more comprehensive course management tools.

LearnDash is a full-featured learning management system (LMS) designed to create and manage online courses.

LearnDash Course Builder

It offers various course creation features, including creating multi-step courses, drip-feed content, and setting up quizzes and assignments.

LearnDash Course Creation Features

LearnDash also provides robust reporting and analytics tools to track student progress and engagement.

Additionally, LearnDash integrates with popular payment gateways and membership plugins, making selling and managing access to online courses easy.

Online Course Winner: LearnDash

Best Membership Site: ClickFunnels or LearnDash?

ClickFunnels offers membership site functionality as part of its platform.

Step 3 ClickFunnels online membership

You can create membership areas and restrict access to content based on membership levels. ClickFunnels also provides tools for drip-feeding content, allowing you to release content gradually to members.

However, ClickFunnels’ membership site features are relatively basic compared to dedicated membership site platforms. It lacks advanced features, such as discussion forums, member directories, and detailed reporting on member engagement.

LearnDash includes robust membership site capabilities, allowing you to create fully functional membership sites integrated with your online courses.

LearnDash provides tools for content restriction, drip-feeding content, and creating different membership levels with varying access permissions.

In addition to basic membership site features, LearnDash offers more advanced functionalities such as quizzes, assignments, and certificates, which can enhance the value of membership sites.

LearnDash also integrates with popular membership plugins and payment gateways, making setting up and managing membership sites easy.

Membership Site Winner: LearnDash

ClickFunnels vs LearnDash: Web and Page Builder

ClickFunnels is well-known for its easy-to-use drag-and-drop page builder, allowing you to create professional-looking landing pages, sales pages, and funnels without coding knowledge.

ClickFunnels website feature

ClickFunnels provides various pre-designed templates for multiple purposes, making it easy to start quickly.

One key feature of ClickFunnels’ page builder is its focus on conversion rate optimization (CRO).

It offers tools such as A/B testing, which allows you to test different versions of their pages to see which one performs better. ClickFunnels’ page builder is also optimized for mobile devices, ensuring that pages look great on all screen sizes.

LearnDash does not offer a built-in web or page builder. Instead, it integrates with popular website builders such as WordPress, allowing you to use your preferred page builder to create course pages and other website content.

Website and Page Builder Winner: ClickFunnels

Webinar Capabilities: ClickFunnels vs LearnDash

ClickFunnels offers integration with third-party webinar platforms such as Zoom, GoToWebinar, and WebinarJam. This integration allows you to create webinar registration pages and seamlessly integrate them into your sales funnels.

ClickFunnels webinar integration sofwares

You can use ClickFunnels’ drag-and-drop page builder to create custom webinar registration pages, thank-you pages, and webinar replay pages.

Build live webinar ClickFunnels

ClickFunnels also provides features for sending automated email reminders to registrants and managing webinar attendees.

While ClickFunnels does not provide built-in webinar hosting, its integration with popular webinar platforms allows users to use these platforms’ advanced features and functionality to host and manage webinars.

LearnDash does not offer built-in webinar capabilities. However, like ClickFunnels, LearnDash integrates with third-party webinar platforms, allowing you to host and incorporate webinars into your online courses.

Third-party webinar platforms allow you to enhance your webinar experiences by using features such as live chat, audience polls, and Q&A sessions.

Webinar Capabilities Winner: ClickFunnels

Which is Better for A/B Testing, ClickFunnels or LearnDash?

ClickFunnels offers robust A/B testing capabilities, allowing you to create and test multiple variations of your funnels, pages, and emails to determine which performs best.


You can easily set up A/B tests within ClickFunnels’ funnel builder, specifying different elements to test, such as headlines, images, and calls to action.

ClickFunnels Split Test

ClickFunnels provides detailed analytics and reporting for A/B tests, allowing you to track key metrics such as conversion rates, click-through rates, and revenue. This data enables you to make informed decisions about which variations to keep and which to discard, ultimately improving overall funnel performance.

LearnDash does not offer built-in A/B testing functionality. It would be best to choose from various third-party A/B testing plugins available for WordPress, such as Google Optimize, Optimizely, or Nelio A/B Testing.

A/B Test Winner: ClickFunnels

E-commerce Capabilities: ClickFunnels or LearnDash?

ClickFunnels offers robust e-commerce capabilities, allowing you to create and manage online stores as part of your sales funnels. You can easily add products, set pricing, and manage inventory within ClickFunnels’ platform.

ClickFunnels Store Funnels

ClickFunnels integrates with popular payment gateways such as Stripe and PayPal, allowing you to accept payments directly through your funnels. You can also create order forms and upsell and downsell offers to maximize sales opportunities.

One critical feature of ClickFunnels’ e-commerce capabilities is its focus on conversion rate optimization (CRO).

You can use A/B testing to determine which combinations of pricing strategies, product images, and sales copy result in the highest conversions.

LearnDash does not offer built-in e-commerce capabilities. However, it integrates seamlessly with popular WordPress e-commerce plugins such as WooCommerce and Easy Digital Downloads.

This integration lets you sell courses and digital products directly from your LearnDash-powered website.

LearnDash E-commerce Capabilities

By integrating with e-commerce plugins, you can take advantage of features such as product management, order processing, and payment gateways to sell courses and manage online transactions.

E-commerce Capabilities Winner: ClickFunnels

Template Library: ClickFunnels vs LearnDash

ClickFunnels boasts a robust template library, offering a wide range of professionally designed templates for different types of sales funnels.

ClickFunnels templates

These templates cover various industries and purposes, including lead generation, product launches, and webinar registration.

ClickFunnels’ templates are designed to be easily customizable using the platform’s drag-and-drop editor. You can add your branding, content, and images to the templates to create unique and engaging sales funnels.

LearnDash does not offer a built-in template library for course design. Instead, you can choose from various WordPress themes and page builders to create custom course layouts and designs.

LearnDash Templates

While LearnDash lacks a dedicated template library, its integration with WordPress opens up a vast ecosystem of third-party themes and plugins that offer templates and design options tailored explicitly for online courses.

Template Library Winner: ClickFunnels

ClickFunnels and LearnDash Integrations and Ecosystem

The ability to integrate with other tools and services is crucial for extending the functionality of a platform and creating a seamless workflow.

ClickFunnels offers various integrations with popular tools and services, including email marketing platforms, payment gateways, webinar platforms, and more.

ClickFunnels integration

One key advantage of ClickFunnels’ ecosystem is its marketplace, where you can find and purchase additional templates, funnel designs, and integrations created by third-party developers.

This allows you to customize and enhance your sales funnels with additional features and functionality.

LearnDash integrates seamlessly with WordPress, allowing you to use the platform’s vast ecosystem of plugins and themes.

While LearnDash does not offer as many direct integrations as ClickFunnels, its integration with WordPress means you can easily connect LearnDash to various third-party tools and services using plugins.

LearnDash Integrations

This allows you to integrate LearnDash with email marketing platforms, payment gateways, and other tools to enhance the functionality of their online courses.

Integrations and Ecosystem Winner: ClickFunnels

Analytics and Reporting: ClickFunnels vs LearnDash

ClickFunnels offers robust analytics and reporting features, allowing you to track key metrics such as conversion rates, click-through rates, and revenue generated from your funnels.

ClickFunnels analytics

You can easily view and analyze this data within the ClickFunnels dashboard, giving you valuable insights into the performance of your sales funnels.

ClickFunnels also integrates with popular analytics tools such as Google Analytics, allowing you to track additional metrics and gain deeper insights into their funnel performance.

LearnDash provides basic analytics and reporting features to help you track student progress and engagement with your courses. You can view metrics such as course completion rates, quiz scores, and student activity within the LearnDash dashboard.

Analytics and Reporting Winner: ClickFunnels

Customer Support and Help for ClickFunnels and LearnDash

ClickFunnels is known for its excellent customer support, offering multiple channels to get help when needed. You can contact ClickFunnels’ support team via email or live chat for assistance with technical issues or questions about the platform.

In addition to direct support, ClickFunnels provides extensive documentation and training resources to help users get started with the platform and maximize its features.

ClickFunnels Training & Center

ClickFunnels also has an active community of users who share tips, tricks, and best practices for using the platform effectively.

LearnDash offers customer support primarily through its documentation and community forums. You can access detailed documentation covering all aspects of using the platform, including setup, customization, and troubleshooting.

LearnDash Academy

While LearnDash does not offer direct customer support via email or live chat, its documentation and community forums provide valuable resources for you to find answers to your questions and get help from other users who have experience with the platform.

Community Support and Help Winner: ClickFunnels

Choosing the Right Tool for Your Needs

When it comes down to ClickFunnels vs LearnDash, your choice should align with your business objectives and the requirements of your target audience.

For educational products or services, LearnDash, a WordPress plugin tailored for creating online courses, is more suitable. It allows a detailed curriculum structure embedded with quizzes and management tools and is particularly beneficial for educational content.

On the other hand, if your business involves a broader range of funnel-driven sales and marketing strategies, ClickFunnels 2.0 is designed to streamline your sales process. It caters well to B2B businesses, e-commerce entrepreneurs, and anyone looking to optimize their sales and marketing funnel efficiency.

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