ClickFunnels vs Shopify

Finding it difficult comparing ClickFunnels vs Shopify? Check the comparison table below to see which is best.

Comparison Table: ClickFunnels 2.0 vs Shopify

Overview & Easy of use:

Winner: ClickFunnels
Full-fledged Sales funnel builder with a marketing system for acquiring leads to make sales

Pre-built pages and funnels for different niches
Full-fledged store and e-commerce platform that is mainly used for showcasing and selling various products

Shopify themes to easily build and customize your store
Design and Themes:

Winner: Tie
ClickFunnels provides hundreds of customizable funnel templates for different industries. There are over 70 themes available on Shopify with stylish looks and fine designs than ClickFunnels even though the former offers more customization and a larger range of templates
Plugins and Integrations:

Winner: Shopify
There are lots of integrations available with third-party apps. payment processors, email, webinars, etcShopify operates an app/plugin store with over 3,000 apps. However, most require payment/subscription
Product Features:

Winner: ClickFunnels
Can sell both physical and digital productsCan only be used for selling physical products
Payment Options & Transaction Fees:

Winner: ClickFunnels
No transaction fees. You are at liberty to integrate and use your preferred payment gatewaysYou are forced to pay transaction fees on Shopify. Unless you use its own gateway, Shopify Payments.
Marketing tools and resources

Winner: ClickFunnels
Lots of tools and resources are available to make sure your business convertsYou are left to figure it all out yourself
Customer Support:

Winner: Tie
Basic email ticket support on all plans. You only get premium 24/7 support on the annual and funnel builder plansShopify offers 24/7 email and English live chat support on all Shopify plans
Landing pages and lead pages:

Winner: ClickFunnels
ClickFunnels is best at letting users build dedicated landing pages No such thing on Shopify for e-commerce

Winner: Shopify
$147, $197, and $297 per month$39, $105, and $399 per month
Inbuilt automation & workflow:

Winner: ClickFunnels
Create powerful workflows to automate your marketing with easeYou’d require a third-party email marketing and automation tool
Membership and courses:

Winner: ClickFunnels
You can build courses, host videos and manage students with ClickFunnelsShopify can’t handle student memberships
Are You Ready?Free ClickFunnels 30-day trialFree Shopify trial

Starting an eCommerce business from scratch is not so easy. The same goes for maintaining an existing one.

Especially, if you’re like me when I started online a few years ago.

Choosing the right path was the HARDEST!

When it comes to building an online business in general – one of the critical steps should be going for the right tools and resources that will serve and uphold every asset you build till the end of time.

That will enable you to sell your amazing product to hungry prospects out there.

This is where the Shopify vs ClickFunnels debate starts.

But how do these two platforms stack up to each other?

In this ClickFunnels vs Shopify comparison review, we shall take a very detailed look at both tools’ features, comparisons, similarities, pros, and cons and I shall help you make a prudent decision on which to go for.

Below is what I shall be covering:

Overview – ClickFunnels vs Shopify

ClickFunnels Overview

Clickfunnels 2.0

I guess you already know what a powerful sales funnel-building tool ClickFunnels is. This is a tool capable of taking your online business to another level entirely.

ClickFunnels is software used to create a complete marketing system, from acquiring leads to making sales. This tool has a line-up of fantastic tools and unlimited integrations that will empower you to make the most out of ClickFunnels.

It is a revolutionary tool that makes it easy to build an online business in this century.

With its user-friendly drag-and-drop page editor, ClickFunnels helps entrepreneurs create beautiful website pages and sales funnels with minimal effort.

Due to the fact this tool is geared towards helping to convert cold leads to hot buyers, ClickFunnels features an inbuilt automation tool that helps you in following up prospects inside your funnels.

No matter the type of product you decide to sell, there are pre-built pages and funnels specially made to sell physical products, membership content, and digital services.

Shopify Overview

Shopify platform

Shopify is a web-based tool that allows you to create online stores. This tool has become the leading platform for e-commerce owners. Unlike ClickFunnels, this is mainly used for showcasing and selling various products.

Shopify comes with lots of themes that allow you easily build and customize your store the way you want needing no design skill.

Everything you need to set up your business is inside Shopify. There’s also a Shopify developer community where you’ll find solutions to any issues you encounter using the platform.

Just like ClickFunnels, Shopify is also a hosted solution – meaning that you need not worry about buying web hosting or installing software anywhere.

The idea is that pretty much everything you need to build and run your business happens ‘out of the box

Benefits – ClickFunnels vs Shopify

Benefits of ClickFunnels

Lots of Integrations

With ClickFunnels you can add as many third-party tools as you like. There are different types of integrations you can add to your ClickFunnels account:

  • Email integration
  • Payment Integration or Gateways
  • Webinar Integration
  • SMS/text integration
  • Many more…

A/B Split testing

It’s advisable to always split test in marketing because it gives you insights into what you never knew works. This ClickFunnels feature lets you duplicate a page and make changes to pages, copies colors, etc…

Pre-made Funnels

There are quite a few types of available pre-made funnels, oriented to different types of businesses where you can quickly change up a few things and launch.

You’ll get funnels to sell every kind of product you want to sell. There are basically funnels for physical products, membership courses, e-books, webinars, agency funnels, coaching funnels, affiliate marketing funnels, and many more.

Affiliate Management Platform

This is called Backpack. An inbuilt tool for creating, assigning, and managing affiliate programs in your business. This is a great feature not so many sales funnel software offers.

Smart inbuilt Autoresponder

Since the goal of ClickFunnels is to help you make a sale, they featured an inbuilt automation software called Followup Funnels.

This cool tool is responsible for:

  • Viewing and tracking the journey of your customers
  • Sending targeted email campaigns and texts according to funnel actions
  • Set up actions based on different triggers

Members area feature

The membership site feature allows you to create digital products and give access to paying customers.

Easy Funnel replication

With a single button click, you can download an already existing successful funnel into your ClickFunnels account and either model or change things up as needed.

To check this ClickFunnels feature out – you can download from any funnel from these share funnels here.

Free marketing resources and courses

Apart from the free marketing courses Russell provides all over the internet – he went further to partner with marketing and personal development gurus to give ClickFunnels users to all their premium courses.

It’s called Funnel Flix.

Diverse niches

Unlike Shopify, ClickFunnels can be used in almost every industry or niche you can think of. Selling courses, doing dropshipping, consulting, affiliate marketing, B2B, and lots of other things.

Benefits of Shopify

Wide range of themes

Shopify provides lots of themes (or templates) that you can use in building out your eCommerce store, which come as free or paid.

All the templates are attractive and mobile-responsive which makes it more conducive for your customers to shop with on any device.

Just like the way, you could customize the pre-built funnels you get in ClickFunnels; Shopify also lets you customize every element of the pre-designed themes using the drag-and-drop editor.

More payment gateways option

Unlike ClickFunnels which supports only a dozen payment integration gateways, Shopify supports up to 100s of payment gateways that let its users choose any of their choices no matter where they reside in the world.

Blogging functionality

Content marketing via blogging is one of the key ways to increase traffic to your store; Shopify comes with a built-in blogging tool that allows you to create a built-in blogging tool, allowing you to create content.

Although there are few functionalities lacking in the Shopify blogging platform. It is not like the native WordPress platform.

Comprehensive reporting

Shopify provides a comprehensive range of reporting which includes:

  • Customer reports (where they came from, overall spend, percentage of new vs returning customers)
  • Financial reports (tax, sales reports, etc.)
  • Marketing reports (customer acquisition reports)
  • Search data reports by customers in your store
  • Abandoned carts reports

I want to point out that these reports are only available in the advanced plan of Shopify.

If you’re not on this plan, what you get is just a basic dashboard containing topline stats only.

Mobile App

Shopify provides two main apps for its users on a mobile device that you can use to manage your business: The Shopify main app and the Shopify Point of Sale.

The Shopify app lets you view and fulfill orders; like adding and editing products and viewing reports.

The Shopify Point of Sale app enables you to take card payments in person, track inventory (inventory management), and send receipts to customers.

Shopify’s App Store

One of Shopify’s core features is the availability of an app store where you can visit to get applications (free and paid) to make your store more functional.

Some of the plugins and integrations enable you to create good landing pages, forms, accounting reports lots more.


Shopify offers a very large range of dropshipping apps that allows you to source and sell a variety of suppliers’ goods online with ease.

Shipping and delivery of your products wouldn’t be a problem, since Shopify has partnered with major couriers like USPS, DHL, and UPS to offer low shipping rates to your customers.

ClickFunnels vs Shopify Price

ClickFunnels Pricing

ClickFunnels has three standard plans where the features are limited in some way according to the costs. The Basic plan costs $147 per month, The Pro plan costs $197 per month and the Funnel Hacker plan costs $297.

ClickFunnels 2.0 pricing

Shopify Pricing

Shopify gives you access to a 14-day free trial period. And its pricing plans come with various options depending on the level of your business and needs.

Shopify costs for individual plans are stated below:

  • Basic: $32 per month
  • Shopify: $92 per month
  • Advanced: $399 per month
Shopify pricing

Pros and Cons – ClickFunnels vs Shopify

ClickFunnels Pros and Cons

ClickFunnels Pros

  • Free 30-day trial
  • Build order bumps, upsells, and downsells
  • Hundreds of free funnel templates
  • Affiliate manager to recruit marketers to help drive sales
  • Inbuilt CRM
  • Share funnel feature
  • Inbuilt membership site builder
  • Inbuilt automation tools
  • Beginner-friendly
  • Can share the entire funnel with another user
  • Inbuilt video hosting
  • New e-commerce feature

ClickFunnels Cons

  • Can’t display related products on the same page or funnel.
  • Poor for blogging and not SEO friendly
  • Expensive.
    No mobile app is available for users
  • Lots of upsells

Shopify Pros and Cons

Shopify Pros

  • SEO-friendly and blogging feature
  • Displays hundreds of products and related products
  • Lots of pre-built themes
  • Both iOS and Android apps are provided
  • Allows selling or buying an existing store.
  • Professional reporting and inventory management
  • Best for selling physical products

Shopify Cons

  • No advanced automation for tracking customer actions and purchases.
  • No advanced marketing functionality
  • Can’t capture leads
    Can’t build a member’s area
  • Can’t manage affiliates
  • Higher cart abandonment rate

Differences Between Shopify and ClickFunnels

The biggest difference between ClickFunnels and Shopify (when it comes to eCommerce) is that one allows you to build an online store while the other allows you to build a single product page.

The thing is:

When a person comes to your Shopify store after clicking an ad, they will see the product they clicked for and also similar products to browse and choose from.

That is just like walking into a supermarket with the intention of buying a single product, but you ended up spending hours contemplating what to spend your money on because your eyes and mind have been fed (distracted) with lots of options.

There are only two options in this scenario:

  • Buying lots of products and spending more than you’ve budgeted
  • Or leave the supermarket in a confused and indecisive state without buying anything

Whereas in the case of using ClickFunnels:

It’s like you walking into a store that specializes in a single product. You definitely do not have any option other than buying or leaving immediately.

After paying for the product that brought you, there will be an option for a commentary product that goes well with the initial product you paid for.

You get the point, right?

Can ClickFunnels and Shopify Integration work?

You can integrate ClickFunnels with your Shopify store or vice-versa. Doing this will enable you to send shipping information directly from a ClickFunnels order form to your Shopify account for shipping.

It’s pretty simple though.

If you have a Shopify store where you wish to manage fulfillment and inventory of a product you create in ClickFunnels, you will need to make sure you have:

  • A ClickFunnels account (free trial here!)
  • A Shopify account
  • A product created in Shopify (here is how it is done)

Then follow the below steps to Integrate Shopify With Your ClickFunnels Account:

  • Log into your Shopify account in another tab before returning to ClickFunnels.
  • From within ClickFunnels, navigate to your Account Menu and click Integrations.
  • Click “Add New Integration.”
  • Search for and select Shopify.
clickfunnels vs shopify integration
  • Type your Shopify Store URL into the field and click Connect Integration.
  • On the next page, scroll down and click “Install unlisted app.”

Next is to Connect A Product In Shopify to Your Funnel:

  • From your Order Form page, click “Products.”
  • Click “Add Product.”
  • Enter all necessary data for your product, including your Payment Gateway
  • Click the “Shipping” tab under Product Settings.
  • Check the box for Shopify.
  • Under Integration, select your Shopify Account.
  • Under Product SKU, select your product.
  • Click “Create Product.”

ClickFunnels Shopify Integration Case-study

The below post I got in one of the communities I belong to on how an online entrepreneur did 7 figures integrating Shopify and ClickFunnels.

And I quote:

If you selling physical products stop sending paid traffic to your Shopify store.

I see time and time again brand owners getting frustrated with their 1-3% Shopify store conversion rates.

We see anything from 10% + (and no, not with Free + Shipping products we are talking about full-priced items)

Shopify stores are not streamlined enough for the initial sales process when you’re looking to acquire new customers through paid advertising methods.

Your Shopify store, however, is a great tool for your backend sales, mainly SMS and Email.

We suggest having your Shopify store on your main domain and then sending your paid traffic to a dedicated product funnel on a subdomain.

Clickfunnels + AppTrends + Shopify has been the winning combination for us and our e-commerce business.

If you are struggling to boost the conversion rates and AOVs implement the same strategy into your business Facebook traffic is only getting more expensive!

So it’s totally possible to integrate both Shopify and ClickFunnels.


What is the difference between Shopify and ClickFunnels?

Shopify is an e-commerce platform for building online stores, while ClickFunnels is a sales funnel builder for creating marketing funnels and building nice marketing automation.

Is ClickFunnels better than Shopify?

ClickFunnels is better than Shopify when it comes to the building of various types of marketing funnels where you can maximize conversions by offering order bumps, upsells, down sells, and following up leads automatically. While Shopify is better for showcasing multiple products in an online store.

Can you use ClickFunnels with Shopify?

Yes, you can use ClickFunnels with Shopify by integrating ClickFunnels with your Shopify store via the steps I showed you above. You’ll get a higher conversion rate and boost sales when you integrate funnels into your eCommerce business.

Can I use ClickFunnels for dropshipping?

Yes, ClickFunnels can be used for dropshipping, as it allows you to create sales funnels and easily integrate with payment gateways and order fulfillment services. It also has features such as one-click upsells and order bumps, which can help increase your average order value.

What is a Shopify funnel?

A Shopify funnel or store funnels is a series of steps a customer goes through to make a purchase on a Shopify store, with the goal of increasing conversion rates and maximizing sales.

How does Shopify work with ClickFunnels?

Shopify works marvelously with ClickFunnels to increase your eCommerce store and online business conversion rates. Less distraction, fewer exits, and more decision-making. Just build a single product page(s) with upsells on CF and connect them with your Shopify store.

Final Verdict

Choosing the right e-commerce, website building and funnel platform can be a daunting task. But with Shopify and ClickFunnels, you have two powerful options that can serve your specific needs.

Shopify is ideal if you’re looking to build a full-fledged online store with an array of products, while ClickFunnels is great for creating sales funnels and optimizing your sales process. However, both are viable choices for entrepreneurs who are just starting out or established business owners seeking to maximize their revenues.

It all comes down to understanding your goals and assessing which platform best suits them.

Take the time to research and weigh your options – only then will you be able to make an informed decision and get on track to building the e-commerce business of your dreams!

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