ClickFunnels 2.0 vs Webflow

ClickFunnels 2.0 and Webflow are two powerhouse platforms in digital marketing and web design, each boasting distinct strengths tailored to your online business needs.

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ClickFunnels 2.0, the upgraded iteration of the renowned marketing platform ClickFunnels, specializes in crafting high-converting sales funnels. It simplifies the funnel-building process, making it accessible even if you’re not technically inclined.

With a robust set of integrated features, it aims to streamline your marketing and sales efforts, efficiently turning leads into customers.

On the other hand, Webflow presents itself as both a website builder and a content management system, offering you complete creative control over web design without requiring extensive coding knowledge.

It shines when crafting visually appealing, responsive websites that are SEO-friendly.

Webflow is a compelling choice if you focus more on brand identity and website aesthetics. It provides a more hands-on approach to building and managing your website’s intricate elements.

Choosing between ClickFunnels 2.0 and Webflow ultimately depends on what you prioritize for your online presence.

And this ClickFunnels 2.0 vs. Webflow article seeks to help you make that choice.

Whether you prefer the ease and effectiveness of sales funnels or a holistic website builder’s flexibility and design prowess, your decision will shape your business’s online face.

Both platforms equip you with the tools to establish a compelling digital footprint, but it’s critical to align their features with your goals.

Overview of Clickfunnels 2.0 and Webflow

FeatureClickFunnels 2.0Webflow
Free trial14-day free (here)Free Plan
PricingStarts at $147 monthlyStarts at $18 monthly
Target AudienceTeams and agenciesBusinesses & teams
White LabellingNoYes
FunctionalitySophisticated & ComprehensiveSophisticated
AutomationAdvancedBasic and Limited
Website BuilderBasicMore advanced
Page BuilderAdvancedMore advanced with SEO-friendly pages and responsive designs
Funnel BuilderAdvancedBasic
Email MarketingYesNo
InterfaceUser friendlySteep Learning Curve
In-built CRMYesNo
A/B TestingAdvancedBasic
Template LibraryExtensiveExtensive
Course creationYesNo
Website HostingYesYes
In-built video hostingNoYes
Membership SiteYesNo
Affiliate ManagementYesNo
IntegrationsExtensiveMore limited
Advanced AutomationFocused on advanced workflowsBasic
Team CollaborationYesYes
ClickFunnels 2.0 vs. Webflow table

What is ClickFunnels 2.0?

ClickFunnels platform

ClickFunnels 2.0 is a popular software platform designed to help businesses create marketing and sales funnels.

It offers a variety of tools and features to help you build landing pages, sales pages, order forms, and other elements of a sales funnel without knowing how to code.

ClickFunnels also provides tools for managing email marketing, affiliate programs, and more, all within a single platform. Online entrepreneurs and businesses use it to create and optimize their sales funnels.

Target User Base

ClickFunnels 2.0’s target user base primarily consists of entrepreneurs, online marketers, and businesses looking to create compelling sales funnels.

It’s often used by individuals and businesses selling products or services online, affiliate marketers, coaches, consultants, and others who rely on online sales funnels to generate leads and drive conversions.

ClickFunnels 2.0 Pros

  • Powerful sales funnel builder
  • Extensive template library
  • Advanced email marketing features
  • Advanced automation
  • Integration with popular payment gateways and third-party tools
  • Affiliate management features
  • SEO-friendly page builder
  • The drag-and-drop interface makes it easy to use

ClickFunnels 2.0 Cons

  • Limited website-building capabilities
  • Too pricey for small businesses
  • Basic CRM
  • Some users may find the interface to be somewhat dated

What is Webflow?


Webflow is a web design and development platform that allows you to design, build, and launch responsive websites visually without writing code.

It offers a powerful drag-and-drop editor that enables you to create custom website designs, layouts, and interactions.

Webflow also provides hosting, CMS (Content Management System) capabilities, and e-commerce functionality, making it a comprehensive solution for building and managing websites.

It’s popular among web designers, developers, and businesses looking for a flexible and visually appealing way to create websites.

Target User Base

Webflow’s target user base includes web designers, developers, and businesses looking for a flexible and powerful platform to create custom websites.

Webflow is also popular among freelancers and agencies looking to streamline their web design and development workflow, as well as businesses seeking to create unique and engaging online experiences for their customers.

Webflow Pros

  • Comprehensive website builder
  • Affordable pricing plans
  • Wide range of templates
  • Design flexibility
  • Good selection of e-commerce features for online stores
  • Integration with popular third-party tools
  • White-labeling capabilities
  • CMS capabilities
  • Reliable website hosting

Webflow Cons

  • There is less emphasis on sales funnel building compared to ClickFunnels
  • Steep Learning Curve
  • Limited in-depth reporting and analytics
  • Less advanced automation and workflow capabilities
  • No CRM
  • Limited integrations
  • No built-in affiliate management feature
  • No built-in membership management and course creation features

Sales Funnels: ClickFunnels 2.0 or Webflow?

Sales funnels are crucial for guiding potential customers through the buying process, from awareness to purchase.

ClickFunnels 2.0 is designed to create and optimize sales funnels, making it an excellent choice for businesses that maximize conversions.

Create funnels on ClickFunnels

Its intuitive drag-and-drop editor lets you quickly build landing pages, sales pages, and checkout forms, streamlining the funnel creation process.

ClickFunnels optin page template

ClickFunnels also offers robust analytics and split testing features to help you optimize your funnels for better results.

On the other hand, Webflow, while not explicitly tailored for sales funnels, offers powerful design capabilities that can be leveraged to create highly customized and visually appealing funnel pages.

Its flexibility allows for creating unique funnel experiences, benefiting businesses looking to stand out.

However, building a sales funnel in Webflow may require more technical expertise than ClickFunnels.

Sales Funnels Winner: ClickFunnels 2.0

ClickFunnels vs Webflow: Website and Page Builders

Website and page builders are essential tools for creating and designing websites without the need for coding knowledge.

ClickFunnels 2.0 offers a robust website and page builder, primarily focused on making sales funnels but also capable of building entire websites.

ClickFunnels website feature

Its drag-and-drop editor lets you quickly design and customize pages, including landing pages, sales pages, and thank you pages, all within the same platform.

ClickFunnels 2.0’s templates and pre-built elements make it easy to create professional-looking pages without starting from scratch.

ClickFunnels templates

Webflow, on the other hand, is renowned for its advanced design capabilities and flexibility. It provides a comprehensive website builder with a visual editor, allowing precise control over every design aspect.

Webflow Website Builder

Webflow’s CMS capabilities and e-commerce features make it suitable for building a wide range of websites, from simple portfolios to complex online stores.

However, Webflow’s learning curve may be steeper than ClickFunnels, as it offers more customization options requiring a deeper understanding of web design principles.

Website and Page Builder Winner: Webflow

ClickFunnels 2.0 vs Webflow: Marketing and Conversion Optimization

Email Marketing

Email marketing is a powerful tool for businesses to engage with their audience, promote products or services, and drive conversions.

ClickFunnels 2.0 includes email marketing features, allowing you to collect leads and send follow-up emails as part of your sales funnels.


Webflow does not offer native email marketing features. Users looking to implement email marketing with Webflow would need to use a third-party email marketing service and integrate it with their Webflow site.

This can be done using tools like Zapier or Webflow’s built-in integrations with email marketing platforms.

Email Marketing Winner: ClickFunnels 2.0

Automation Capabilities

Automation workflows are essential for streamlining business processes and improving efficiency.

ClickFunnels 2.0 offers automation capabilities, allowing you to create automated email and follow-up sequences for your sales funnels.

You can set triggers and actions to automate tasks such as sending emails, updating customer information, and moving leads through the sales funnel.

ClickFunnels Segmentation

Webflow does not offer native automation workflow features. Users looking to implement automation workflows with Webflow would need to use a third-party marketing automation platform and integrate it with their Webflow site.

This can be done using tools like Zapier or Webflow’s built-in integrations with marketing automation platforms.

Automation Capabilities Winner: ClickFunnels 2.0

A/B testing

A/B testing, or split testing, compares two versions of a webpage or marketing asset to determine which performs better.

ClickFunnels 2.0 offers A/B testing capabilities, allowing you to create multiple variations of your funnels and compare them to see which generates more conversions.


You can test elements like headlines, images, and call-to-action buttons to optimize their funnels for better results.

ClickFunnels Split Test

ClickFunnels provides analytics to track the performance of each variation and determine the winning variant based on predefined goals.

Webflow also supports A/B testing through integrations with third-party A/B testing tools such as Google Optimize or VWO.

You can create multiple variations of your website or landing pages and use these tools to test them against each other. Webflow provides the flexibility to design and customize the variations as needed, allowing for comprehensive A/B testing experiments.

A/B Testing Winner: ClickFunnels 2.0

ClickFunnels 2.0 vs Webflow: Content Management System

A content management system (CMS) is a software platform for creating, managing, and publishing digital content on the web.

ClickFunnels 2.0 does not offer a traditional CMS like Webflow does. While ClickFunnels allows you to create and customize pages, its primary focus is building sales funnels rather than managing a large content volume.

Webflow, on the other hand, includes a powerful CMS that allows you to create and organize content efficiently.

Webflow CMS

Webflow’s CMS features include creating custom content types, defining relationships between content, and using dynamic content on pages.

Webflow CMS Dynamic Content

This makes it ideal for websites that require frequent updates and a structured approach to content management.

Content Management System Winner: Webflow

Customer Relationship Management (CRM): ClickFunnels 2.0 or Webflow?

ClickFunnels 2.0 offers essential customer relationship management (CRM) functionality as part of its platform.

The CRM features in ClickFunnels allow you to track leads, manage customer information, and segment contacts based on their interactions with the sales funnel. Users can also create follow-up sequences and send targeted messages to leads based on their behavior.

Webflow does not offer native CRM functionality. However, you can integrate third-party CRM platforms such as HubSpot, Salesforce, or Zoho CRM with your Webflow site to manage customer relationships.

These integrations allow you to sync customer data, track interactions, and manage leads and contacts directly from their Webflow site.

Customer Relationship Management (CRM) Winner: ClickFunnels 2.0

ClickFunnels 2.0 vs. Webflow: Webinars

Webinars are popular marketing tools for businesses. They allow them to engage with their audience, showcase expertise, and promote products or services.

ClickFunnels 2.0 integrates with webinar platforms such as Zoom and WebinarJam, allowing you to add webinars to your sales funnels seamlessly.

ClickFunnels webinar integration sofwares

This integration enables you to promote webinars, collect registrations, and drive attendance through your ClickFunnels funnels.

Webflow does not offer native webinar capabilities. However, you can still integrate with third-party webinar platforms to add webinars to their Webflow sites.

This can be done using tools like Zapier or embedding webinar registration forms and links directly into Webflow pages.

Webinars Winner: ClickFunnels 2.0

ClickFunnels 2.0 vs Webflow: Hosting Capabilities

Website Hosting

Hosting is a crucial component of website management, affecting site speed, security, and uptime.

ClickFunnels 2.0 and Webflow both offer hosting solutions but with different approaches.

ClickFunnels includes hosting as part of its service, providing a convenient, all-in-one solution for building and hosting your websites and sales funnels.

ClickFunnels’ hosting is optimized for speed and performance, ensuring that websites load quickly and reliably. Additionally, ClickFunnels provides features such as SSL certificates and automatic backups, enhancing the security and resilience of hosted sites.

Webflow also offers hosting services and includes hosting in all of its plans.

Webflow Website Hosting

Webflow’s hosting is known for its reliability and speed, with features such as global CDN (Content Delivery Network) and SSL certificates included. This ensures that websites hosted on Webflow are fast, secure, and accessible worldwide.

Website Hosting Winner: Webflow

Video Hosting

Video hosting is essential to online content delivery, particularly for websites that rely heavily on video content.

ClickFunnels 2.0 does not offer native video hosting capabilities. You typically need to host their videos on third-party platforms such as YouTube, Vimeo, or Wistia and then embed them into their ClickFunnels pages.

On the other hand, Webflow allows you to host videos directly on their platform. You can upload your videos to Webflow’s servers and embed them into your websites without relying on external video hosting services.

Webflow’s video hosting includes features such as adaptive streaming, which optimizes the video quality based on the viewer’s internet connection speed, ensuring a smooth viewing experience.

Video Hosting Winner: Webflow

ClickFunnels 2.0 vs Webflow: Membership Sites and Online Courses

Membership sites and online courses are popular ways for businesses to monetize their expertise and provide value to their audience.

ClickFunnels 2.0 offers a membership site and online course capabilities, allowing you to create and manage membership areas within your funnels.

Step 3 ClickFunnels online membership

You can restrict access to content based on membership levels and integrate with payment gateways to charge for access.

ClickFunnels also provides tools for online courses, including video hosting and course progress tracking.

ClickFunnels Advanced Online Course Management

Webflow does not offer a native membership site or feature online courses. However, you can integrate with third-party membership site platforms and online course platforms to add these capabilities to your Webflow sites.

This can be done using tools like MemberSpace or Teachable, which offer integrations with Webflow for creating membership sites and online courses.

Membership Sites and Online Courses Winner: ClickFunnels 2.0

Design Capabilities and Flexibility: ClickFunnels 2.0 or Webflow?

When choosing between ClickFunnels 2.0 and Webflow for your website creation needs, your design aspirations should guide your decision.

Each platform offers different design capabilities and flexibility tailored to your specific expertise and vision for your site.

Template Quality and Variety

ClickFunnels 2.0 provides many pre-built templates designed to optimize conversion rates. These are tried-and-tested layouts that many marketers trust.

ClickFunnels templates

However, Webflow leads in template variety, offering a more prosperous gallery of starting designs that cater to different industries and aesthetic preferences.

Webflow Website Templates

Design Freedom

With Webflow, you gain significant design freedom. It functions like a visual development platform, giving you control comparable to professional design software.

It allows for CSS customizations and intricate animations without the need for coding.

Webflow Interactions

ClickFunnels 2.0, on the other hand, emphasizes simplicity with its drag-and-drop editor that lets you quickly piece together effective sales funnels but with less design customizability.

Advanced Design Features

Webflow’s platform is a dream for designers who want complete creative control and wish to create unique websites with advanced design features. It is a highly flexible drag-and-drop website builder supporting detailed interactions and animations.

ClickFunnels 2.0 is more streamlined in its approach, focusing on the marketing aspect of design rather than complex customization.

Yet, both offer drag-and-drop functionality, with Webflow pushing the boundaries of what designers can achieve directly within the platform.

Design Capabilities and Flexibility Winner: Webflow

ClickFunnels 2.0 and Webflow: User Experience and Ease of Use

When considering ClickFunnels 2.0 and Webflow, user experience and ease of use are crucial for efficiently managing your online presence, whether focusing on sales funnels or website building.

Learning Curve and Tutorials

ClickFunnels 2.0 is designed with a drag-and-drop editor that simplifies sales funnel creation. The platform offers templates to help you start quickly if you want to launch sales campaigns or online courses.

While it has a relatively gentle learning curve, ClickFunnels 2.0 extends its support through helpful guides and tutorials that ensure you understand how to leverage its features.

ClickFunnels Training & Center

Webflow, on the other hand, might require more time to master due to its advanced customization options. It positions itself as a website builder and site builder, catering to marketers and designers seeking granular control over site elements.

Webflow provides tutorials and resources, which are especially handy for users new to web design or those who want to explore more sophisticated site builds.

Webflow Training

Learning Curve and Tutorials Winner: ClickFunnels 2.0

Customer Support and Community

In terms of support, ClickFunnels 2.0 strives to maintain a robust customer service system.

Moreover, ClickFunnels has cultivated a large community where you can seek advice, exchange ideas, and find solutions to common issues.

This community is valuable if you build sales funnels and look for innovative ways to increase conversion rates.

Webflow boasts an extensive support network with detailed documentation, a responsive customer support team, and an active community forum.

Whether you are encountering challenges with the funnel builder or the features of the site builder, Webflow’s avenues for assistance are ready to help you navigate any difficulties.

Customer Support and Community Winner: ClickFunnels 2.0

ClickFunnels 2.0 vs Webflow: E-commerce and Online Sales Efficiency

When building an online store or sales funnel, the efficiency of your e-commerce platform is paramount.

Your choice between ClickFunnels 2.0 and Webflow will significantly influence how effectively you can convert leads into sales for both physical and digital products.

Online Store

An online store is a digital platform where businesses can showcase and sell their products or services to customers.

ClickFunnels 2.0 offers basic online store capabilities, allowing users to create product pages, add products to their funnels, and process payments.

ClickFunnels Store Funnels

ClickFunnels is ideal for businesses that want to sell products as part of a sales funnel but may not be suitable for large-scale e-commerce operations.

Webflow, on the other hand, offers more advanced online store capabilities, making it a better choice for businesses looking to create and manage robust online stores.

Webflow Online Store

With Webflow, you can create and customize product pages, manage inventory, process orders, and integrate with popular payment gateways.

Webflow’s e-commerce features are designed to provide a seamless shopping experience for customers while giving businesses the tools they need to manage their online stores effectively.

Online Store Winner: Webflow

Checkout Process Customization

ClickFunnels 2.0 focuses on optimizing the checkout process within the sales funnel. Their platform is designed to keep the user moving smoothly from the sales page to the final purchase, minimizing cart abandonment.

Webflow facilitates a high degree of customization for your checkout page, allowing your online store to align with your brand’s aesthetic. You can tweak every detail without extensive coding, essential for entrepreneurs looking to stand out.

Checkout Process Customization Winner: ClickFunnels 2.0

Product Upsell and Downsell Strategies

Effective upsell and downsell strategies can significantly increase your revenue per customer.

ClickFunnels 2.0 excels in this area with built-in features that prompt buyers with related offers, upsells, and downsells during checkout.

ClickFunnels 2-step tripwire funnel

This is a potent tool for maximizing sales and customer value.

Webflow, while less focused on these strategies, still provides the tools needed to implement upsells and downsells, giving you the flexibility to create a more tailored e-commerce experience.

Product Upsell and Downsell Strategies Winner: ClickFunnels 2.0

ClickFunnels and Webflow Price Comparison

ClickFunnels 2.0 Pricing

ClickFunnels 2.0 typically offers a 14-day free trial, giving you a brief window to test the platform and see if it aligns with your sales goals and technical competencies before committing to a subscription.

ClickFunnels 2.0 pricing

The Basic Plan, priced at $147 per month, includes 20 funnels, one domain, and 10,000 contacts, among other features. The Pro Plan, priced at $197 per month, offers 100 funnels, three domains, and 25,000 contacts.

The Funnel Hacker Plan, priced at $297 per month, includes unlimited funnels, nine domains, and 200,000 contacts.

Webflow Pricing

Webflow, on the other hand, offers a free plan that allows you to design and build websites without limitations.

The free plan includes access to Webflow’s design tools, CMS, and hosting, making it an excellent option for those exploring the platform or creating a simple website.

The Webflow paid plan starts with the basic plan.

The Basic plans to start at $18 monthly for the Basic plan, which includes 100 static pages, unlimited hosted pages, and 25,000 monthly visits. The CMS plan, priced at $29 per month, offers full CMS capabilities and 100,000 monthly visits.

Webflow Site General Plan

The Business plan, priced at $49 per month, includes full CMS, site password protection, CDN, and 1,000,000 monthly visits.

For Site e-commerce, Webflow offers three plans. The Standard plan is $29 per month and includes 500 products and a 2% transaction fee.

Webflow Site E-Commerce Pricing

The Plus plan, priced at $74 per month, offers 1,000 products, no transaction fee, and advanced e-commerce features. The Advanced plan, priced at $212 per month, includes 3,000 products, no transaction fee, and unlimited staff accounts.

The Webflow Workspace Plan is also divided into two: for in-house teams and freelancers and agencies.

There are two plans for the Workspace for In-house teams: the Core plan and the Growth plan. The Core plan is $28 monthly, and the Growth Plan is $60 monthly.

Webflow Workspaces In-house Teams Pricing

The Workspace Freelancers and Agencies Plan has two plans: the Freelancer Plan and the Agency Plan. The Freelancer plan is $24 monthly, and the Agency Plan is $42 monthly.

Webflow Workspace Freelancers and Agencies Pricing

Integrations and Ecosystem Compatibility

When selecting a website builder or marketing platform, understanding how well it integrates with other tools you use is crucial. The right integrations can create a seamless workflow, bolstering your business’s efficiency and capabilities.

Third-Party App Support

ClickFunnels 2.0 and Webflow support numerous third-party apps, ensuring you can connect to various external services.

ClickFunnels 2.0 offers integrations with popular payment gateways like Stripe and PayPal and renowned email marketing services such as AWeber, ConvertKit, HubSpot, and MailChimp.

ClickFunnels integration

On the other hand, Webflow integrates with Zapier, which acts as a bridge to countless apps, allowing for extended functionalities despite a more focused native integration list.

Third-Party App Support Winner: ClickFunnels 2.0

Native Integrations

ClickFunnels 2.0 is designed with robust native integrations for marketers. It includes CRM systems, automation tools, and many email marketing platforms, providing a comprehensive suite for running sales funnels without relying heavily on outside tools.

While Webflow offers a less extensive range of native integrations, it excels in content management and allows for smooth connections with various e-commerce platforms, including Shopify.

Native Integrations Winner: ClickFunnels 2.0

Compatibility with Marketing Tools

Your marketing strategy’s success often hinges on the compatibility between your website builder and your available marketing tools.

ClickFunnels 2.0 is a powerhouse of funnel-centric and conversion-optimized tools that offer built-in marketing platform capabilities. Its system efficiently implements A/B testing, upselling, and abandoned cart recovery.

While Webflow might require third-party integrations for some marketing tools, it still provides a user-friendly environment for SEO and content-driven strategies, which can benefit from its dynamic CMS and Zapier’s automation capabilities.

Compatibility with Marketing Tools Winner: ClickFunnels 2.0

ClickFunnels 2.0 vs Webflow: Analytics and Reporting

Analytics and reporting are essential for businesses to track the performance of their websites and marketing efforts.

ClickFunnels 2.0 offers analytics and reporting features, allowing you to track key metrics such as conversion rates, revenue, and traffic sources.

ClickFunnels analytics

ClickFunnels provides a dashboard where you can view these metrics and gain insights into the performance of their sales funnels.

Webflow also offers analytics and reporting features, providing detailed insights into your website’s performance.

Webflow’s analytics include metrics such as page views, unique visitors, and referral sources, allowing users to track the effectiveness of their marketing campaigns and website content.

Webflow also integrates with Google Analytics, giving you access to more advanced analytics and reporting capabilities.

Analytics and Reporting Winner: ClickFunnels 2.0

Final Thoughts

When deciding between ClickFunnels 2.0 and Webflow for your business, consider your goals and the functionalities you require for your online presence and sales funnel strategies.

ClickFunnels 2.0 is your ideal choice if your primary focus is building sales funnels that convert visitors into leads and customers.

Its suite of tools is designed to guide users through a seamless sales process. Plans for ClickFunnels 2.0 offer a range of pricing options that can fit different sizes of businesses, including the newly added features tailored to enhance your funnels.

On the other hand, Webflow excels at providing a robust design tool with a powerful and versatile CMS, allowing you to create highly customizable and design-centric websites.

It offers a spectrum of templates that can serve well for businesses focused on branding and content-rich experiences.

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