clickfunnels vs wix

Let’s talk about building your business website.

It’s a big decision, and there are many website builders. So, how do you pick the right one?

ClickFunnels and Wix are two leading contenders in the online marketing space, each with distinct features tailored to different business needs.

ClickFunnels has mastered the art of turning your website visitors into customers. It functions like a sales funnel factory, perfect for businesses focused on making serious sales.

Wix, on the other hand, is super easy to use, even for beginners, and lets you build all sorts of websites—blogs, online stores, fancy features—whatever your business needs.

So, which one’s for you?

In this guide, I’ll break down the details and help you pick the platform to transform how you run your business.

An Overview of ClickFunnels vs Wix

Starting Price$147 per Month $4.50 per Month 
Free Plan/ Trial30days hereYes (Free Forever)
Sales FunnelsAvailableNot Available
Email MarketingAdvancedNo
Target Audience:Entrepreneurs and marketersWeb designers and business owners
Online CoursesRobustNo
Custom DomainsYesYes
Membership SitesAvailableNo
Design & DevelopmentModerateRobust
Website TemplatesYesExtensive options available
Drag-and-Drop EditorEasy to useBeginner friendly
Analytics & ReportingAdvancedBasic
Ease of UseModerateEasy
ClickFunnels vs. Wix Table

An Overview of Clickfunnels

ClickFunnels 2.0 Website

ClickFunnels is an all-in-one marketing platform that lets you create targeted landing pages to capture leads, integrate online stores to sell products, and track how your sales efforts are performing.

One of the biggest challenges for businesses is reaching the right customers with the right message. ClickFunnels helps you avoid that by letting you segment your audience.

The platform helps you create specific marketing campaigns tailored to each group’s needs, increasing your chances of making a sale.

ClickFunnels guides your visitors through a carefully crafted journey that educates them about your product and ultimately leads them to purchase. It’s almost like having a salesperson working for you 24/7.

ClickFunnels Pros

  • All-in-one marketing suite
  • Robust automation tools
  • Clean and intuitive Interface
  • Extensive third-party integrations
  • Robust CRM
  • Elaborate analytics and reporting features
  • Customizable templates

ClickFunnels Cons

  • Steep learning curve
  • Too pricey for small businesses
  • No free plan
  • The interface is overwhelming due to the number of features

An Overview of Wix


Want to make a professional website but lack coding expertise?

Wix is your answer.

This user-friendly platform offers beautiful templates and a drag-and-drop interface, making website creation a breeze.

Plus, Wix goes beyond just building your site.

It includes marketing tools like email and social media integration, making reaching your target audience and growing your business easy. Whether you’re just starting or looking for an affordable solution, Wix simplifies building a great website.

Wix Pros

  • User-friendly interface
  • Affordable pricing plans
  • Wide range of app integrations
  • Wide range of website templates
  • Strong customer support
  • Easy to use drag and drop website builder

Wix Cons

  • Limited in-depth reporting and analytics
  • Ads are displayed on the free plan
  • Less advanced automation and workflow capabilities
  • Limited integrations

ClickFunnels vs Wix: Key Features

Target Audience

ClickFunnels targets entrepreneurs, and marketers focused on maximizing their sales efficiency and conversion rates.

The platform is ideal if you want to simplify your marketing funnels with integrated tools that help manage and automate parts of the sales process.

Conversely, Wix appeals to a wider range of users, from individuals and small business owners to artists and freelancers who want to establish an online presence.

Wix provides an easily accessible platform for users to create a professional-looking website without requiring extensive technical skills.

Flexibility and Customization

ClickFunnels templates

The level of customization is where you’ll observe noticeable differences between ClickFunnels and Wix.

ClickFunnels’ funnel builder allows for considerable customization, allowing users to craft unique funnels that match specific business models.

It also provides pre-built funnel templates to speed up the creation process while allowing for the personalization of themes and content.

Wix shines with its website design flexibility, offering many customizable templates and themes that cater to various industries and preferences.

You can place elements exactly where you want them on your page and tweak the content to reflect your brand’s identity without needing any coding knowledge.


Wix provides more general website-building flexibility, while ClickFunnels focuses on creating high-converting sales funnels.

ClickFunnels vs Wix: User Experience

Your user experience pivots mainly on ease of use, the capabilities of the editor, and the variety of templates and customization options available to you.

Ease of Use

ClickFunnels was created to simplify the funnel-building process for everyone, regardless of their technical expertise. Its drag-and-drop editor is central to this. It lets you combine different parts of your sales funnel with minimal fuss.

It provides a variety of pre-built funnel templates across different industries, enabling you to create visually appealing and high-converting sales funnels.

ClickFunnels includes features like A/B testing (to compare different funnel versions) and analytics (for performance insights).

Meanwhile, Wix also provides a user-friendly approach, which is reflected in its versatile editor. It is suitable for all types of websites, from personal blogs to business portfolios.

Reviewers often find Wix easier to set up and administer.

Editor Comparison

With ClickFunnels, you find an editor focused on creating sales funnels. The platform helps you build landing pages, opt-in forms, order forms, and more. It offers a predefined structure that helps to guide you through setting up campaigns.

Wix, on the other hand, provides greater freedom in website creation and extensive customization options. It also helps you adjust layouts, fonts, colors, and styles to match your brand.

Template Options and Customization

Wix Website Templates

Wix offers a variety of templates and customization options to suit different website styles and individual needs.

ClickFunnels, while customizable, offers templates primarily designed to optimize sales and conversions.


ClickFunnels offers more of a directed experience toward marketing and sales goals. However, if you prioritize simplicity and want to build a general website, Wix is more suitable for you.

Wix vs ClickFunnels: Features and Capabilities

ClickFunnels and Wix offer distinct features and capabilities, from page building to e-commerce solutions and SEO tools.

Funnel and Page Building

Customize Funnel ClickFunnels

With ClickFunnels, you have a toolkit specifically designed for creating highly optimized sales funnels. This means you can map out each stage of your customer’s journey, from initial awareness to final purchase, using a variety of pre-designed funnel templates.

ClickFunnels allows integration with various payment processors and offers features such as one-click upsells, downsells, and order bumps to maximize your sales potential.

In contrast, Wix offers a broad set of tools for website creation. A drag-and-drop interface facilitates page building, enabling you to design custom pages without extensive technical knowledge.

Wix provides a vast library of templates suitable for various businesses and purposes, allowing you to create anything from a simple blog to a complex corporate site.

E-Commerce and Sales Features

Wix Online Store

Wix is renowned for its versatility in website building. While it’s not solely an E-Commerce platform, it seamlessly integrates E-Commerce features into your website.

Wix has an intuitive platform with a range of e-commerce functionalities. Manage products, track orders, and accept payments through multiple channels, all on this platform.

The platform also supports your sales activities with features like abandoned cart recovery, which helps increase conversion rates.

ClickFunnels provides a seamless process for guiding potential customers from initial interest to purchase. Whether you’re selling products, services, or digital goods, ClickFunnels simplifies the journey.

It helps you craft customized sales and landing pages. The platform offers tools to map your sales process, showcase your offerings, and close deals.

Marketing and SEO Tools

ClickFunnels 2.0 Features

On the SEO front, Wix allows you to edit meta tags, customize URLs, and leverage its SEO Wiz to enhance your site’s visibility on search engines. It includes email marketing capabilities and analytical tools to measure the efficacy of your campaigns.

ClickFunnels offers a suite of marketing tools focused on conversion. This includes email marketing integration, CRM capabilities to manage leads, and analytics to track funnel performance.

While it doesn’t offer built-in SEO tools like Wix, it allows for optimization through other means, such as landing pages specifically designed for advertising campaigns.


If you prioritize automating online marketing processes and building targeted sales funnels, ClickFunnels is your go-to.

ClickFunnels and Wix: Support and Resources

Knowing what help and learning materials are available greatly improves your experience with either platform.

Customer Support Services

Wix Support Portal

ClickFunnels offers live chat support, email, and a robust community to seek assistance from other users.

Depending on your chosen plan, you typically have access to priority support, with higher-tier plans offering more direct and personalized assistance.

Wix, on the other hand, provides a help desk, phone support, and a ticketing system. Wix does not offer a live chat feature for immediate issues, but their phone support covers a wide range of hours, and it will be your go-to for urgent inquiries.

Training and Knowledge Base

ClickFunnels excels with its array of training materials and a comprehensive knowledge base. You will find extensive documentation, videos, and free webinars that walk you through funnel creation and optimization.

ClickFunnels heavily emphasizes user education, offering courses like the One Funnel Away Challenge for in-depth training.

Wix also offers resources to help you make the most of its platform. Its knowledge base has a vast library of articles and video tutorials, allowing for easy self-service learning.

Furthermore, Wix’s Education program provides structured training for novices and advanced users.


Both platforms offer fantastic support and training services

ClickFunnels vs. Wix: Pricing

ClickFunnels Pricing

ClickFunnels 2.0 pricing

ClickFunnels provides two primary plans:

ClickFunnels offers a 14-day free trial with full access to its features. There are three paid plans: Basic, Pro, and Funnel Hacker.

  • The Basic plan ($147/month or $127/month annually) allows 20 funnels, unlimited pages, 10,000 contacts, and 1 website. It includes a drag-and-drop editor, templates, and 3 courses.
  • The Pro plan ($197/month or $157/month annually) increases funnel limits to 100, adds 3 domains, 9 payment gateways, and unlimited products. It still allows only 1 website.
  • The Funnel Hacker plan ($297/month or $208/month annually) is best for large businesses. It allows unlimited funnels, 3 websites, 15 admin users, and up to 200,000 contacts.

Wix Pricing

Wix offers three main pricing tiers for websites: Business Basic, Business Unlimited, and Business VIP.

Wix Website Plans
  • Connect Domain ($4.50 per month): This is the most basic plan, priced at $4.50 monthly. It includes 500MB of storage and 1GB of bandwidth. This basic plan includes Wix branding on your website.
  • Combo Plan ($8.50 per month): The Combo plan is ideal for personal websites and includes a free domain for one year, removal of Wix ads, 3GB of storage, 30 minutes of video storage, and 2GB of bandwidth.
  • Unlimited Plan ($12.50 per month): The Unlimited plan is suitable for entrepreneurs and freelancers and includes all the features of the Combo plan, plus unlimited bandwidth, 10GB of storage, and 1 hour of video storage.
  • VIP Plan ($24.50 per month): The VIP plan is suitable for high-traffic websites and includes all the features of the Unlimited plan, plus 35GB of storage, priority response, and VIP support.

ClickFunnels is on the pricey side. Wix is a more pocket-friendly option.

Integration and Expansion

Choosing between ClickFunnels and Wix for your online business hinges heavily on the range of integrations and the flexibility to scale with your growing demands.

Adding Functionalities with Integrations

Wix App Market

ClickFunnels provides a suite of integrations that enhance your sales funnel’s performance. Connect Mailchimp for email marketing campaigns and integrate Stripe for payment processing, streamlining transactions within your funnels.

ClickFunnels lacks an app market like Wix but compensates with focused integrations catering primarily to marketers and businesses aiming to convert visitors into customers.

On the other hand, Wix boasts a comprehensive App Market, offering a plethora of apps to extend the functionality of your website.

Whether you need a sophisticated shopping cart system, Stripe payment integration, or WordPress connectivity, Wix’s App Market makes it accessible. It also helps you enhance your site with various apps, from adding a blog to integrating social media tools.

Scaling with the Platform

As you scale your business, ClickFunnels and Wix serve different growth trajectories.

ClickFunnels is tailored for businesses that require powerful sales funnel capabilities, which is crucial when you’re looking to optimize conversions and maximize revenue from each lead.

It’s built to handle increased traffic and transactions without compromising the performance of your sales funnels.

Wix caters to a broader use case, allowing you to scale in diverse directions. Your Wix site will grow from a basic brochure-style presence to a feature-rich e-commerce platform featuring robust shopping cart functionalities.


The flexible nature of the Wix platform, combined with a wide array of apps from the App Market, makes it a suitable option for businesses that anticipate integration and diversifying their offerings as they grow.

Wix vs ClickFunnels: Technical Aspects

Technical aspects such as hosting, domain management, performance, and reliability play a significant role in your website’s success and operation.

Hosting and Domain Management

ClickFunnels provides reliable hosting for your sales funnels and helps you easily connect your existing domain to your ClickFunnels account. But for enhanced professionalism, you’ll prefer using a custom domain over the default ClickFunnels subdomain.

Conversely, Wix offers a free domain for the first year when you subscribe to any of its premium plans.

With Wix, you can manage domains directly within the platform, making the process straightforward for users looking for a more integrated solution. Wix also includes various SEO tools that help your site rank better on search engines.

Performance and Reliability

Performance is crucial for user experience, and ClickFunnels focuses on ensuring that your sales funnels load quickly and run smoothly, which is essential for maintaining high conversion rates.

Wix offers a robust infrastructure that can support websites ranging from personal blogs to professional business sites.

It is designed to provide reliable uptime and speed, which are fundamental for keeping your site’s visitors engaged.

Suitability for Different Business Sizes

ClickFunnels is particularly beneficial for startups and Small Businesses. Its funnel templates and marketing tools are suited for those starting a product launch or setting up their initial sales pages with limited resources.

For companies prioritizing lead generation and sales, ClickFunnels offers advanced features like split testing and conversion tracking to refine marketing strategies.

Wix caters to a broad spectrum of business sizes, and the platform’s ease of use and cost-effective pricing plans make it ideal for entrepreneurs setting up their first online venture.

For small to midsize businesses, Wix’s scalable services and array of features, such as e-commerce functionalities, suit growing businesses.

While not as specialized in sales funnel creation, Wix offers a robust solution for larger businesses looking to create a polished web presence that integrates well with other marketing tools.


ClickFunnels excels at creating targeted, efficient sales funnels that enhance lead generation and boast high conversion rates. Wix is an all-in-one website builder that offers varied design options and is suitable for businesses that value versatility and a rich online presence.

Final Thoughts

Need to turn website visitors into paying customers? Choose ClickFunnels! It’s easy to use and has built-in marketing tools to boost sales.

Want more creative freedom and a website packed with features? Wix is your pick! It’s user-friendly and has tons of add-ons to customize your site.

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