Lets be honest: this ClickFunnels vs Constant Contact comparison isn’t an apples-to-apples comparison.
I’ll explain why shortly.
Have you ever felt like your online business is stuck in a loop? You’ve been working like a dog, getting a few clicks but nothing that moves the needle.
There’s gotta be a better way, right?
Let me introduce you to ClickFunnels and Constant Contact; two fantastic tools in the online marketing landscape.
You’ll know exactly what you need to jumpstart your sales when I’m done.
Constant Contact specializes in email communications and has a history of helping businesses maintain relationships with their audiences.
On the other hand, ClickFunnels 2.0 takes a broader approach, covering not just email tactics but also a suite of tools designed to optimize every step of the e-commerce sales funnel, including upsells downsells, and order bumps.
Overview of Constant Contact vs. ClickFunnels 2.0
| Feature | ClickFunnels 2.0 | Constant Contact |
|---|---|---|
| Starting Price | $147 per Month | $12 per Month |
| Free Trial | 30 days here | 14 days here |
| Email Marketing | Built-in features | Core feature |
| Sales Funnels | Core functionality | No |
| Templates | Wide variety (sales funnels, webinar funnels, emails) | Email templates for various industries |
| Landing Pages | Drag-and-drop builder | Limited builder |
| Integrations | Many integrations | Many integrations |
| Website Builder | Full websites | Mostly landing pages & forms |
| Online Courses | Built-in course hosting | No |
| A/B Testing | For pages, emails, funnels | Email testing |
| Drag & Drop Editor | Easy-to-use | Simpler editor |
| Analytics & Reporting | Detailed funnel and email analytics | Detailed email campaign reporting |
| Marketing Automation | Advanced features | Basic features |
Overview of Constant Contact
Constant Contact caters to businesses of all email marketing experience levels. It offers a user-friendly platform for designing and sending emails, even if you’re new to digital marketing.
Beyond email marketing, Constant Contact provides additional tools like SMS marketing, social media management, and marketing automation.
These features help businesses grow their audience, nurture leads, and drive sales.
Constant Contact emphasizes its user-friendly design tools and AI assistant that help craft compelling email content. They also highlight positive customer reviews and their commitment to helping small businesses succeed.
Constant Contact Pros
Constant Contact
Cons
Overview of ClickFunnels 2.0
ClickFunnels 2.0 is a marketing platform designed to help businesses attract customers and convert them into sales.
They achieve this through “funnels, ” essentially step-by-step marketing campaigns that lead website visitors toward a desired action, such as a purchase.
ClickFunnels offers various tools for building these funnels, including drag-and-drop website building, shopping cart creation, membership site functionality, and email marketing tools. It also integrates with many other popular marketing platforms.
Overall, ClickFunnels is an all-in-one solution for businesses to manage their online presence, marketing campaigns, and sales process.
ClickFunnels Pros
ClickFunnels Cons
Constant Contact vs. ClickFunnels 2.0: Key Features
ClickFunnels and Constant Contact offer distinct strengths in various features. Let’s explore what each platform brings to the table.
Email Campaigns and Templates
ClickFunnels helps you nurture relationships and convert potential customers.
This includes sending bulk emails, broadcasts, promotions, and new offers to your audience.
Their drag-and-drop editor lets you create, schedule, and send emails in minutes.
It’s perfect for those who need a quick and easy solution. Choose from pre-designed templates or build your own from scratch.
Constant Contact elevates email marketing by triggering automated sequences based on customer actions. Things like a welcome email for new subscribers or a special offer triggered by a purchase to keep your audience engaged and feeling valued.
Constant Contact offers a wide range of customizable, mobile-responsive templates. Ensure your emails look professional across all devices with features like A/B testing and AI-powered subject line suggestions.
Automation Features
ClickFunnels marketing automation is designed to make your life easier. Businesses will create targeted email campaigns that reach the right people at the right time.
This saves you time and effort, making your emails more personal and engaging. Ultimately, it leads to happier customers and more sales for you.
Constant Contact takes your email marketing further.
It lets you create automated email sequences that respond to your customers’ actions. For example, you can set up emails right after someone signs up or makes a purchase, keeping them interested at every step.
Forget manually scheduling emails! Constant Contact’s marketing automation lets you set things up in advance, build personalized sequences, and even automatically send birthday or anniversary greetings.
Constant Contact or ClickFunnels 2.0: Pricing
Constant Contact Pricing
- Lite ($12/month): This budget-friendly plan is ideal for solopreneurs or starting businesses. It provides the essentials for basic email marketing campaigns, including drag-and-drop templates and automated welcome emails.
- Standard ($35/month): This plan caters to growing businesses that need more functionality than Lite. It adds features like polls & surveys, and scheduled email sends, allowing for more engaging campaigns.
- Premium ($80/month): This top-tier plan is designed for large-scale operations. It unlocks Constant Contact’s full potential, offering advanced features like A/B testing, subject line optimization, dynamic email content, and comprehensive reporting tools.
ClickFunnels Pricing
ClickFunnels offers three pricing plans: Basic, Pro, and Funnel Hacker. Here’s a quick breakdown:
- Basic ($147/month): This plan is ideal for starting. It includes one website, 20 funnels, three users, and basic features like unlimited courses and workflows.
- Pro ($197/month): This plan is good for growing businesses. It offers one website, 100 funnels, five users, three domains, and increased contact capacity (25,000). It also includes API access for developers.
- Funnel Hacker ($497/month): For large-scale operations. Provides 3 websites, unlimited funnels, 15 users, 9 domains, and a massive 200,000 contact limit. Includes all features of the other plans.
Consider your needs – website count, team size, and contact volume – to choose your best plan. Each plan offers a free trial.
Constant Contact vs. ClickFunnels 2.0: User Experience
When exploring the user experience of Constant Contact and ClickFunnels 2.0, your focus should center on their ease of use, customization capabilities, and the support and community resources available to guide you through the process.
Ease of Use
ClickFunnels 2.0 is drag-and-drop easy. No coding is needed! Build landing pages and forms in minutes, even if you’re a beginner. Focus on creating, not learning the software.
Constant Contact simplifies email marketing.
Its interface is easy to use, and you can manage your contacts and campaigns. It is not as sales funnel-focused as ClickFunnels but gets the job done.
Customization Options
Customizing your marketing materials is crucial for brand consistency. ClickFunnels 2.0’s page builder allows for extensive customization of sales funnels.
They let you transform generic themes into unique, brand-reflected pieces. This will create a consistent experience across all your funnels and pages and strengthen your brand identity.
Constant Contact allows some customization of emails and landing pages but with a more specific focus on email marketing. The scope includes customized automation and segmentation.
ClickFunnels 2.0 vs Constant Contact: Marketing and Sales Tools
Let’s dive into the specifics of how each platform supports these processes.
Leads and Conversion Strategies
Refining your strategies is contingent on your ability to convert visitors into leads—and eventually customers.
ClickFunnels 2.0 focuses on creating effective funnels that seamlessly drive your audience through different stages of engagement via upsells and downsells. This structured approach ensures that potential customers receive tailored offers to entice them to purchase.
In contrast, Constant Contact aids in converting leads through robust email marketing campaigns. It lets you tap into your audience with personalized content, driving engagement that increases conversion rates over time.
A/B Testing and Analytics
A/B testing is indispensable for fine-tuning your marketing campaigns.
ClickFunnels 2.0 offers A/B testing capabilities, allowing you to iterate on your funnels by comparing variations to see which performs best.
The platform also provides analytics to track the performance of your sales funnels.
Constant Contact offers A/B testing, primarily in the context of email marketing. Get into features like subject line tests, email content, and send times to identify which variables contribute most positively to your open and click-through rates.
CRM and Customer Management
The management of customer relationships is crucial to sustaining business growth. ClickFunnels 2.0 incorporates CRM features within its funnels.
This helps you monitor customer interactions and manage follow-ups efficiently, thus creating a more personalized experience for each user.
Constant Contact extends its capability beyond email campaigns into CRM, enabling you to keep track of customer information and interactions. With these insights, you ensure you’re meeting the needs and interests of your contact list, fostering stronger relationships.
Both platforms offer unique strengths in marketing and sales tools. Your choice should align with your business’s specific needs and the strategies you plan to implement for lead conversion and customer management.
Constant Contact vs. ClickFunnels 2.0: Integrations and Extensibility
Constant Contact and ClickFunnels 2.0 offer distinct integration capabilities that allow you to expand your marketing strategies through various third-party applications.
Third-Party App Integrations
Constant Contact allows seamless integration with many CRM systems, ensuring you maintain customer relationships efficiently.
They facilitate over 300 integrations, allowing you to customize your marketing and achieve better results by combining all your tools.
ClickFunnels integrates seamlessly with your existing marketing tools. It streamlines your workflow and boosts sales.
Imagine sending targeted emails based on funnel behavior (AWeber or Mailchimp integrations) or effortlessly converting visitors into webinar attendees with GoToWebinar.
ClickFunnels even connects with CRM software (like Keap) to manage sales leads and integrates with Shippo for smooth e-commerce shipping. Thanks to Zapier integration, social media marketing is a breeze, too.
Webinar Integration
Webinars are a powerful component of your marketing strategy. ClickFunnels 2.0 has features to integrate webinar platforms directly into your sales funnels, making it easy to manage registration and follow-up.
Constant Contact requires more steps to integrate with webinar platforms, primarily focusing on email marketing solutions.
Constant Contact vs. ClickFunnels 2.0: Support and Resources
The choice between them depends on whether you value the community-driven insights typical of ClickFunnels or the direct support often associated with Constant Contact.
Customer Service Experience
Constant Contact offers various support channels, including phone support, live chat, and email assistance. Their customer service is known for being responsive and helpful.
ClickFunnels 2.0 has expert customer support with online chat and email support to address your concerns.
Online Tutorials and Documentation
Each service has a robust knowledge base. Constant Contact’s online library contains user guides and video tutorials covering everything from basics of email marketing to advanced strategies.
ClickFunnels 2.0, on the other hand, boasts -extensive documentation with step-by-step guides and video tutorials designed to help you create effective sales funnels and make the most of their platform’s features.
User Community and Forums
Both platforms have strong community support if you’re looking for peer-to-peer assistance.
ClickFunnels 2.0 has a community forum where you discuss strategies, ask questions, and share funnel-building experiences.
Constant Contact has something similar— an official user community where you exchange ideas and solutions.
Both communities are active and provide invaluable resources for troubleshooting and innovative marketing strategies.
My Recommendation
If you want the best of both worlds, integrate Constant Contact into ClickFunnels 2.0.
But suppose you have to choose between both platforms. In that case, I recommend ClickFunnels because it has the tools needed to run a successful online business, including email marketing and automation tools.
Constant Contact is your go-to if you need mostly email marketing functions without any other features.
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