In this article, I’ll be reviewing two of the most notable AI copywriting tools: Copy.ai vs Wordhero. I will carefully explain and list all you need to know about these tools, and which is best to use.
As a copywriter myself, I have used both tools on several occasions, so this review is entirely based on my experiences.
What is Copy.AI?
Copy AI is an AI content-generating software that helps entrepreneurs, digital marketers, and even content creators create long-form and short-form copies by using Artificial intelligence and machine learning to generate these copies which will help boost their online marketing efforts.
This software has over 90+ templates and writing tools to help aid the writing process of your copies. With its templates, you can create and write high-quality copies for your email marketing, blog posts, website copy, sales copy, and many more.
It is user-friendly with a simple interface and can be used by anyone with little or no qualifications.
This excellent copywriting software was built in San Francisco, by Chris Lu and Paul Yacoubian in 2020.
Chris and Paul had a vision of creating a Copywriting tool that will stand out from other writing tools available in the market.
They had a goal to create a tool that uses AI and Machine learning algorithms to produce good captivating copies for business owners, online marketers and agencies, and other types of individuals.
They were able to achieve this, and today Copy.ai is one of the most notable copywriting tools which is being used by over 4 million businesses and individuals across multiple niches and industries.
This software supports over 25 different languages which means that you can create copies in different languages if you have a global audience.
It also saves small businesses and agencies the expense of hiring a professional copywriter to write excellent content and copies. And it also boosts your website traffic and lead
Once you have created a Copy.ai account, you should expect to be shown this when you log in:
- Dashboard: Your Dashboard contains templates and tools you need to create your next writing project.
- New Project Tab: When you click on this tab, you are automatically taken to the page where you get to fill in your copy title and keywords for your copy.
- Folders: You can properly arrange your copies and content into different folders.
- See Templates: You can view the different templates that are available on Copy.ai. Though these templates are limited in the free plan.
- Projects: You can arrange your copies according to their project type.
Copy.ai offers a free plan, and also a free 7-day trial period on their pro plan. Since Copy.ai is a cloud-based application like most AI writing software, it needs an internet connection to work.
Without an active internet connection, you cannot create the content or copy you want. Also,Copy.ai machine learning and AI technology can quickly produce a large amount of AI content, but you still need to act-check them to avoid errors.
Key Features of Copy AI
Copy.ai boasts some unique features that make it stand out from many other AI writing tools on the market.
- Supports Multiple Language
Copy.ai is one of the few AI content-writing tools that do not just create copies in English alone. This software can create multiple content and copies in over 25 languages. These Languages include Chinese, Japanese, Russian, French, Spanish, and the list goes on.
This is very helpful for businesses and marketers who have multiple clients and customers across the globe.
With this feature, you can easily create copies in the native language of your clients or customers that they can understand. This enables them to create a bond with your business.
- Tone Checker
Copy.ai lets you determine the tone of voice you want to write your copy in.
This is a great feature because you can save time trying to tailor the content generated to match the writing style of your blog or website. These tones can be friendly, professional, relaxed, luxurious, etc.
- Template Library
Copy.ai has over 90 templates for writing different marketing copies.
These templates are very helpful in writing product descriptions, social media posts, sales pages, landing pages, Google Ads, Facebook Ads, and more.
When you use the template library, you can easily fill in the blank space with your copy title, and copy keywords. The software will produce excellent sales copy and copywriting results.
- Grammar Checker and AutoCorrect
This software comes with an inbuilt grammar checker and autocorrects tool to help you eliminate spelling errors from your copies generated.
- Plagiarism Checker
The copy.ai plagiarism checker is an excellent feature that also helps in perfecting your content or copy.
This inbuilt tool helps you detect phrases and sentences that might be similar to another post. Once plagiarism is spotted, you can easily rephrase or rewrite your content to avoid plagiarism.
What is WordHero?
WordHero is an excellent AI-powered writing software built to help marketers, bloggers, business owners, agencies, and students create both long-form and short-form copies.
It is built on the GPT-3 technology, which means that it uses Artificial Intelligence and machine learning to generate a broad number of content types.
Word hero specializes in creating different content and including:
- Email subject lines
- Cover letters
- Facebook ads
- Poems
- Quotes
- Video descriptions
- Google ads
- Product reviews
- Food Recipes
- Startup elevator pitches, and many more.
This software was built by a creative digital marketer in 2021 called Jeff Tay. Jeff Tay created Wordhero as an all-in-one solution to problems people face when it comes to writing compelling copies or content for different use cases.
Today word hero has over 10 thousand monthly users and generates over a million words for different copies monthly.
WordHero has over 70 writing tools in its toolkit. These tools include unique templates that you can use to create different copy types.
WordHero offers a 14-day money-back guarantee on its plan.
This means that before you can start using this software, you have to subscribe to the Pro plan which offers a 14-day money-back guarantee. You can also cancel this subscription if you don’t feel satisfied with the service in a few clicks at any time.
Just like Copy.ai, Wordhero is also a cloud-based application. It needs an internet connection to work.
Without an active internet connection, you cannot create the content or copy you want.
Key Features of WordHero
WordHero is a simple AI writing tool with quite a several features. These can easily get the job done with any content type of your choice.
- Write In 100+ Languages
Wordhero is an AI software that can help you create different types of copies and content in 108 languages.
This means that you can create different types of content for a global audience.
- Long-Form Editor
WordHero long-form editor is designed to help marketers, content creators, bloggers, and YouTubers write excellent content without wasting much effort and time.
You can use long-form content to write content that will help your page rank on the google search engines. It does this within a short time, depending on how long the content will be, and the tone of voice used.
The long-form content feature comes with unlimited words. Also, you can make use of the keyword assistant to help guide you when generating your long-form content.
- Writing Tools and Templates
With WordHero, you can write unlimited content with over 70 writing tools and templates. These easy-to-use templates can help you generate efficient copies and content in a short time.
Also because Wordhero has just one plan, you have access to all its writing tools on the go.
- User-Friendly Interface
WordHero has a simple interface that can be understood by anyone in any industry and any working department. It is simple to navigate the dashboard and locate any tool you need to aid your writing process.
- Access to Lifetime Deal
WordHero is an AI content-writing tool that offers lifetime deals to its users. This means that you can have unlimited access to its content generator and writing editor. Also, you get to lock in the low price forever. So no matter which year, you get to still pay the low price for the tool.
You also get to cancel your subscription at any time. This is not a time-consuming process and it can be done in just a few clicks.
- Cloud-based
Because WordHero is cloud-based, you can access you or your team can access your project anywhere, anytime, and with any smart device. This is possible when you are connected to a working wifi or internet network.
Copy.AI vs WordHero: Table Comparison
Both Copy.ai and the WordHero software are excellent copywriting tools. They both share some similarities, but also have their differences. The table below highlights and compares the two AI software:
| Features | Copy AI | WordHero |
| Language Support: | 25+ | 108 |
| Copywriting Templates: | 90+ | 70+ |
| AI technology: | GPT-3 | GPT-3 |
| Long-form posts: | No | Yes |
| Short form post: | Yes | Yes |
| Integrations: | 0 | 0 |
| Team: | Yes | Yes |
| Grammar Checker: | Yes | No |
| Plagiarism Checker: | Yes | No |
| 24/7 Customer Support: | Yes | No |
| Free trial/ plan: | Free Plan and 7-day free trial period for the Pro plan. | 14-day free trial |
| Live chat support: | No | No |
| Refund policy: | 10 days | 14 days |
| Strongest Use Case: | Blog content, sales copy, digital ad copy, social media content, and website copy. | Long-form blog posts such as listicles, how-to posts, product reviews, email subject lines, etc. |
| User interface and Dashboard: | Easy to navigate | Easy to navigate |
| Pricing: | $35 | $49 |
| Command: | Yes | No |
| Chrome extension: | Yes | Yes |
- Language Support
The Copy.ai software allows you to write content in 25 languages. You can generate copies in major languages of the world, meanwhile, Wordhero is more versatile when it comes to language support. It supports over 108 languages.
- Copywriting Templates and Tools
Copy.ai gives you access to over 90+ writing templates and tools you will need to create excellent copies or content for your business or clients. Whereas with Wordhero, you have access to 70+ writing templates and tools.
- AI Technology Used
Both Wordhero and copy.ai use the GPT-3 AI technology. This technology helps users of both Copy.ai and WordHero communicate verbally or in writing with the software in simple English by describing what they want to write.
This makes it easy for you to get your content written in a shorter time.
- Long-form and Short-form posts
WordHero is excellent at producing both long-form content and short-form content without lagging. But Copy.ai is great with Short form content but lags when it comes to creating long-form content above 2,000 words.
- Integrations
Both Wordhero and Copy.ai do not support integrations.
- Team Collaboration
Copy.ai supports team collaboration. This means you and your team members can work together on a project. But this is only possible when you purchase the custom plan.
The copy.ai custom plan does not have a definite price but you have access to add multiple team members to a project.
On the other hand, WordHero supports team collaboration, but it depends on your subscription.
When you go for the team pricing plan, you have access to add 4 concurrent team members making it 5 users of the software. But with the pro plan, you can have unlimited concurrent users on the software.
- Grammar and Plagiarism Checker
Copy.ai has an inbuilt grammar checker and plagiarism checker. These tools help you make sure that your content is spelling error-free, and plagiarism free.
WordHero neither has a grammar nor plagiarism checker. According to Wordhero, plagiarism is not an issue while using the software as the AI used is based on a generative language model, and does not lift content from any online source.
- Customer and Live Support
Copy.ai offers 24/7 customer support via email but does not offer live support to its users. You also have access to Copy.ai community support.
WordHero on the other hand only provides customer care via email and through its community. There is no option for live support both on Copy.ai and Wordhero.
- Free Plan and Refund Policy
Copy.ai has a Free plan which is free forever, and also offers its users a 7-day free trial on its pro plan.
Also, Copy.ai gives its customers a 10-day refund when they cancel their subscriptions. With the Free plan, you get rewarded with 10 credits per month. But in the pro and custom plan, you get unlimited credits.
Wordhero offers a free plan and a 14-day money-back guarantee on its pro plan. This means that you have 14 days to decide if you are going ahead with the subscription or not. In my opinion, this is enough time to decide.
- Chrome Extension
Both Wordhero and Copy.ai have Chrome extensions. This is great because you can this software to your chrome browser. This means that you can write and generate content anywhere you like.
- User Interface and Dashboard
Copy.ai and Wordhero are AI content-writing tools that are simple and easy to navigate. They both have clean user interfaces with every tool and template listed easily. You can use each tool and template easily.
Also, you can arrange your projects in different folders and also rename these folders to avoid confusion.
Each folder can be easily located and accessed.
- Strongest Use Cases
Copy.ai is best suited for creating short-form content and copies — from website copies to blog posts, digital ad copies, and even short SEO-focused content. It doesn’t do well with long-form content like how-to guides, case studies, start-up pitch decks, etc.
Most Users complain that when generating long-form content, tends to lag a lot. So it is best for short-form content.
Wordhero is great for both Short form and long-form content.
It is best for product reviews, listicles, how-to posts, product reviews, video descriptions, social media content, and many more. There are no complaints when it comes to lagging while generating any type of content.
Copy.AI Vs. WordHero: Pricing Comparison
Copy AI Pricing Plan
Copy.ai has three pricing plans. This includes the: Copy.ai free plan, Copy.ai Pro plan, and Copy.ai Custom Plan. You also get a 40% discount when you purchase the Copy.ai Annual Pro plan. This means that you get to save 40% of your money by subscribing to the pro annual plan.
Copy.ai Free Plan
This plan is free. It doesn’t need your credit card before accessing it and the good thing about it is that it is Free Forever.
In this plan, you are given 10 credits per month but 40 bonus credits in the first month of using the plan.
You also can write your content in 25 languages and are limited to writing 2000 words per month. You also have access to all of the copy.ai writing tools and templates.
This plan is great for anyone who is starting in using copywriting tools or is new to the copy.ai software.
Copy.ai Pro Plan
This is a Copy.ai paid plan. This plan costs $49 when you pay monthly. But when you pay yearly, you get to save 40% by paying $36 per month, and a total of $432 per year.
In this plan, you have access to writing an unlimited number of words per month, and you can have 5 users using this software at the same time.
You also have access to all of copy.ai 90+ writing tools and templates. You can handle an unlimited number of writing projects, and have access to its blog wizard tool and all of copy.ai newest features and community.
Before using this plan, you will be given a 7-day free trial to determine if you want to go ahead with the plan or not.
Copy.ai Custom Plan
This plan is specially designed for businesses and agencies with large teams. This plan doesn’t have a stated price, but the price is determined by the number of team members that you want to have on this platform. It is only billed yearly.
This plan is unique and comes with unlimited credits. You get access to everything listed in the Pro plan, and also collaboration features in the software.
Finally, Copy.ai Do Not have a Lifetime Deal for its users.
WordHero Pricing Plan
Wordhero has one pricing plan. This is the Word Hero Pro Plan. This pricing plan is broken down into the Pro Monthly Plan, and the Pro Yearly Plan.
Word hero also gives you a 14-day money-back guarantee when you subscribe to the word hero plan. So when you subscribe to the plan, you have 14 days to decide if you would be sticking to your subscription or not.
WordHero Pro
In this monthly plan, you get $49 per month, while if you want to pay yearly, you would be paying $29 per month, $348 per year.
This is great because, In the pro plan whether monthly or yearly, you can lock in the low price forever.
In using this plan, you have access to all of Wordhero writing tools and key features. You also have 24/7 priority support and can cancel your subscription at any time with ease.
Wordhero Lifetime Deal
Unlike Copy.ai, Wordhero offers its users lifetime deals. This lifetime deal is split into two, i.e, Wordhero lifetime Starter, and Wordhero Lifetime Pro.
- Wordhero Lifetime Starter
In this lifetime plan, there are no monthly fees, and you only have to make a one-time payment of $89.
Here, you can generate over 20,000 words per month and have lifetime access to the content generator mode. You can also write your content in 108 different languages, and you have complete access to all its current and future writing tools.
In this plan, you won’t have a keyword assistant or a long-form editor.
These tools are not included in this life plan.
- Wordhero Lifetime Pro
In this lifetime pro plan, you only get to pay $267 once. There are no hidden charges.
Here, you can generate an unlimited number of content and write an unlimited number of words every month. You have lifetime access to its content generator and content editor.
You also get to access all its current and future writing tools while creating different types of content in 108 languages.
Unlike the lifetime Starter plan, you will be getting the long-form editor including its future updates, keyword assistants, and future SEO tool.
Copy.AI Vs. WordHero: Pros and Cons
Both Copy.ai and Wordhero are excellent copywriting tools, but they individually have their pros and cons. This comparison review will be incomplete if I don’t list the important pros and cons of each tool.
Copy.AI Pros and Cons
Pros
- It has easy-to-use templates which can save you so much time when creating a high-quality copy.
- Copy.ai has over 90 writing tools.
- It has a free plan which is free forever. And you also have a 7-day free trial on the pro plan before using it or canceling your subscription.
- It has a user-friendly interface that makes it easy to use and navigate tools or projects on your dashboard.
- Copy.ai has an inbuilt grammar and plagiarism checker to aid your writing.
Cons
- You still need to fact-check and proofread the content generated to avoid lots of spelling and grammatical errors
- It is limited to only 25 languages
- It cannot produce long-form content without lagging.
- The free plan is very limited, and the pro plan can be very expensive for small businesses or agencies to purchase.
- Copy.ai does not offer a lifetime deal.
WordHero Pros and Cons
Pros
- Wordhero is very fast in creating high-quality copy. The content created is plagiarism and grammar free.
- Its pro plan is good for teams and businesses because it supports multiple team members on the software.
- It offers a lifetime deal to its users.
- It has easy-to-use templates which saves you much time when creating either long-form or short-form content.
- Wordhero supports up to 108 languages.
- Wordhero has a 14-day money-back guarantee, so you can always get a refund if you are not satisfied with the software.
- Its interface is very user-friendly and can be understood by anyone.
Cons
- Wordhero does not have an inbuilt plagiarism checker.
- It has only one plan which can be expensive for small businesses and agencies.
- It has just 70 writing tools and templates.
- Wordhero doesn’t use commands to generate content.
If you are new to AI copywriting tools, I will advise that you start with the Copy AI free plan.
This plan is free forever, and you don’t need a credit card to access this plan. Once you are good at using copywriting tools to create good copies, you can get the Copy.ai pro plan or switch to Wordhero.
WordHero vs Copy AI: Which Is The Best Copywriting Tool
Both Copy.ai and Wordhero are excellent AI copywriting tools. Both copywriting tools have really strong benefits and features. Each has its strongest use case but also lapses in some areas.
However, Copy.ai is best for generating short-form marketing-related content and has more tools and templates than word hero. Copy.ai Custom plan is excellent for large marketing teams, and it comes with unlimited features.
WordHero on the other hand is good at creating both long and short-form content and is a very good Copy.ai alternative.
Though it has fewer tools and templates compared to Copy.ai, it can still create content in over 100 languages. Copy.ai is limited to 25 languages. WordHero can be used for any form of writing. This gives it an edge over Copy.ai making it the best choice to produce high-quality content.
Copy.ai doesn’t offer a lifetime deal but gives a 40% discount on its yearly plan. Wordhero offers lifetime deals at a fair cost, and you can lock in the low price forever.
In conclusion, Wordhero is best and suitable for all types of content while Copy.ai is best for marketing copies.
If you are new to AI copywriting tools, I will advise that you start with the copy.ai free plan. This plan is free forever, and you don’t need a credit card to access this plan. Once you are good at using copywriting tools to create good copies, you can get the Copy.ai pro plan or switch to Wordhero.
