How to Become a Digital Marketing Expert in Nigeria [Learn it for FREE]

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What if I tell you that within the next few months you can become a digital marketing professional for free and live that desired lifestyle?

You heard me right!

Believe it or not, in this detailed and step-by-step guide, you will not only learn how to become a digital marketing expert in Nigeria.

But:

  • You will learn how to be an expert on Social Media Marketing in Nigeria.
  • Become an SEO expert right here in Nigeria.
  • All the skills required for you to run a digital campaign.
  • You will be able to open and run your own digital marketing agency in Nigeria.
  • Become a hot cake in the Nigeria digital marketing industry
  • Open a digital marketing training institute
  • Work whenever you like.
  • And making money of course.

First of all, let me tell you that I’ve been a marketer for only a few years and I make about $1,500-2,500 on a monthly basis online. In the comfort of my home, without a shop!

Proof soon…

We both know the situation of things around the world today. Especially in our humble country.

It’s hard to be self-employed and it’s also hard to get a good-paying job.

It’s even harder to wake up as early as 4:30 am every blessed day, leave your family and come back around 8 pm at night.

All for the sake of helping another man get rich.

What a race!

My dear the world is fast-changing, and time waits for nobody.

In case you don’t know let me tell you; everything worldwide is now in a digitized format:

  • If you want to shop, online
  • If you want to travel – book it online
  • Even to eat, order it online.
  • Education can also be acquired through various online mediums.

And businesses? This is a goldmine for entrepreneurs already!

Those are places industries you can literally serve with your DM skills. 🙂

If you’re a business owner in Nigeria and haven’t started implementing digital marketing strategies into your marketing plan, then be ready to pack-up and go back home to your mommy.

Let me not kill your vibe with various digital marketing stats. Because you landing on this page already shows that you know what impacts digital marketing brings and will still bring to Nigeria and the world at large.

And I’m a beneficial already.

Become A Self-Made Digital Marketer In Nigeria: What Is Digital Marketing?

Before you begin your journey as a digital marketer right here in Nigeria, I will like to give you a brief overview of what digital marketing is and what a digital marketer does.

This is the means of marketing products, services and personalities using digital medium or online marketing techniques through the internet.

Here are some of the strategies and skills you need to learn and master in order to become self-made online-marketer here in Nigeria are:

  • Search Engine Optimization
  • Social Media Marketing
  • Email marketing
  • Blog writer
  • Paid Advertising (Google Ads, Facebook Ads, etc)
  • YouTube marketing
  • Online sales funnel building expert
  • Copywriting
  • And a bunch of them…

Hey, don’t catch a cold yet if you’re hearing those words for the first time. They are just BIG FOR NOTHING NAMES. Lol

There are other side and in-depth skills, but knowing the basics of these(even if two) can get you going.

Taking the digital skills one after the other is the easiest way to learn digital marketing in Nigeria.

But I highly recommend focusing on 1.

And yes, you can learn digital marketing on your own with commitment and passion for it.

All I need from you is your attentiveness, focus, and seriousness towards becoming a good digital marketer.

Digital Marketing in Nigeria: What Are The Duties Of A Digital Marketer?

The duties of a digital marketer in Nigeria and worldwide as a whole remains dynamic which varies according to an individual’s specialty and businesses objective,

But the sole need for a digital marketer still remains the following:

  • Maps out marketing strategy in acquiring customers
  • Helps in bringing awareness via online medium
  • Helps in generating leads for businesses
  • Helps with contents required for carrying out marketing campaigns
  • Carries out all paid advertising campaigns for businesses(Fb Ads, AdWords, etc)
  • Does all the SEO campaign that drives traffic to a website
  • Email marketing activities are all done by a digital marketer
  • Build sales funnel for businesses

I hope you can now see all the skills and tasks a digital marketer performs?

Why shouldn’t you learn it and carry out all these great (but simple) tasks for businesses and organizations in Nigeria?

One awesome part of all these is that: Even if you don’t want to provide digital marketing services or have no product/services to promote…

…you can just become an affiliate and promote any product of your choice as an affiliate as I do.

Learn Digital Marketing in Nigeria For Free: Don’t Waste Your Money Yet! 

Just learn these digital marketing strategies on your own here in Nigeria, instead of searching online to find where you will learn it for 21days.

You might even be planning to pay a digital marketing institute in Lagos or Abuja or asking Google; “where can I learn digital marketing in Nigeria?

Are you that lazy to learn digital marketing on your own?  😡

I want you to listen to this FACT I’m about to reveal to you.

Those Agencies, Institutes and free offline training on digital marketing won’t take you that far if you desire to take digital marketing as a career.

Unless, if after the training, you take the bull by the horn and invest seriously in your time and money to further learning, practice and become a seasoned online marketer.

Why then did you enroll in a digital marketing institute in the first place?

The honest THING here is that every damn thing you need for you to become a well-grounded marketing expert in Nigeria is all available FOR YOU.

Online! Yes, I will say it over and over again; you can learn everything about digital marketing online.

But, there is a little problem here.

The problem is this; will you be able to give it your time?

Can you sacrifice what it takes?

Are you really passionate about becoming a digital marketer?

STOP and LEAVE at this point if your answers to those questions are nay. Unless if you want to learn online marketing just to promote your small business. Fine.

The ultimate investment is your Passion!

If you have no passion you can never ever invest in yourself

I LEARNT DIGITAL MARKETING THE HARD WAY.

why?

Because no one guided me the way I’m guiding you now. So it’s going to be a kind of an easy road for you.

Enough of the talk and lets us go into action NOW.

How to Become a Digital Marketing Expert in Nigeria: Guided Step

Step Number #1:

The first step involved in becoming a digital marketer in Nigeria is to Choose any topic of your choice which you think know you can write about, tell a story about, or a topic you think you can discuss with people (from morning to night) without passing out.

Why I’m telling you this is that I don’t want you to get tired on the way and tell me that “Khris that topic you chose for me is boring”.

That is why being a digital marketer has to do with connecting your passion with digital skills.

Almost all the top Digital Marketing Influencers in the world today once had a career in other fields before starting their journey in this industry.

This part shouldn’t take much of your time.

If you’re not sure of what to blog about, just connect me (personally) on any of my social media handles or leave a comment after this post.

Let’s rub minds together to brainstorm to come up with a very hot and viable topic.

 

Step Number #2:

I could have told you to make research first about your topic in this second step but there is no need for that.

Almost any topic can sell these days.

The lesser the competition the more likely you’re to dominate in that area.

So the second step involved in learning and becoming a digital marketer in Nigeria is to start blogging about the topic.

But before you can be able to set-up a blog you need to do the following:

  • Choose a domain name
  • Register your domain with a domain registrar. 12$ maximum for 1 year(5min)
  • Choose a hosting platform (1 min)
  • Host your domain. 2.99$ maximum monthly (10 min)
  • Install WordPress for free (4 min)
  • Start writing (30 min)
  • That’s all

You have just started your journey in this industry.

Opportunities available in the digital marketing industry here in Nigeria and even Ghana down to South Africa are soo unlimited!

Now, if you’re new to the online world or you can’t find your way in setting up a blog. This how it is done(in a nutshell).

Buy your Domain with Namecheap (they are the most affordable and recommended domain registrar).

A host using Bluehost (they are one of the best I can attest to).

Install WordPress from your Hosting Platform, or visit their official site to Install.

Open your WordPress dashboard and go to post start writing ahead!

In fact you can get a domain for free if you choose Bluehost.

==> Read how I create my a money-making blog here

If the whole process seems confusing, then read that above article guide on how to start a blog sharply.

Or maybe don’t even worry about reading… Let me set it up for FREE. contact (at) khrisdigital (dot) com.

Step Number #3:

The third step involved in learning and becoming a digital marketer in Nigeria is to Install Google Analytics to monitor and track your web traffic and begin to optimize your blog posts for Google SERPs.

You might be hearing these terms for the first time, no worries. I was once a beginner like you.

Now I will want you to learn a little bit about optimizing your article for Search Engine.

This is when you will start learning your first Digital marketing skill in Nigeria. SEO.

Read this Beginners article on SEO or email me personally on Contact (at) khrisdigital (dot) com to get an SEO course and E-book for free.

Then as for Google Analytics, that one is very very simple to do. Read it here or HOLLA ME to help you out with it.

I hope you’re still with me? Okay let’s ride one to the next step

Step Number #4:

Here you just have to keep on writing and publishing more articles as much as you can and make sure you go by the SEO guideline.

Then next open a Facebook Page for your blog. Even a 10-year-old can open a Facebook page, Lol. It is not hard at all.

No twitter yet. Let us focus on one social media platform first.

I would have told you to start learning AdWord, but no need to rush you.

I did that mistake when I started, by quickly enrolling in Google Academy and got about 4 certifications(online) from Google and 3 others from SEMrush and Hubspot.

I even paid for an online marketing course back the then 😔

But I want to put it to you that those certification matters less to me now and in general because I just took them out of nervousness.

Actually consumed them without being practical.

Those things don’t actually make you an experienced marketer.

Certification matters less in today’s world, let your results be your certification.

Step Number #5:

Install Useful plugins to your WordPress and Sign-up for an Email marketing platform for FREE.

As you can see, the cost of becoming a digital marketer in Nigeria is very cheap and doesn’t cost you much.

All you just need a little investment not up to #20,000 or a few dollars I think.

But as time goes ON you will really need to invest HEAVILY in courses, tools, and resources. 

There are plugins you will be needing to make your new blog not look childish, a plugin like Yoast (for SEO), a Social share plugin (for visitors to share to their social platforms), and other needful plugins.

Then to the next and sorted after digital marketing skill in Nigeria; EMAIL MARKETING

This is one of the skills that most of those acclaimed and roadside digital marketers hardly possess. Let me leave this story for another day.

Just go to Mailchimp.com and signup for free, embed the email sign-up form to your blog, and start building your mailing lists.

You can go to Youtube and learn how to use Mailchimp on your own.

Step Number #6:

Keep writing more blog posts, Start sharing your blog posts on your Facebook page, promote your blog posts there, and optimize your blog for more traffic.

Read These:

Here your blog is up and running, this is where you begin to apply some marketing tactics in promoting your blog to Facebook and optimize your blog posts for Search Engine traffic using Advanced SEO tactics.

You can Boost your Facebook page posts or start learning how to run an effective Facebook Ad campaign.

Get your hands on some beginners’ Facebook Ad videos on Youtube and read a few blog articles.

Final Step #7:

I don’t want us to go into the money-making aspect.

That will be for another day because it is not something I’ll be able to cover now.

And by the way, I want you to absorb enough knowledge before we go further. Don’t rush it!

Just bear it in mind your journey has started! The money will follow suit.

In the meantime keep on learning as everything begins to unfold by itself. At this point, you will begin to notice some minor (but major) transitions in your life and career.

You may feel accomplished at some point and at some point feel like giving up. I understand.

I’ve been there and know that feeling. It’s just a process we must all go through.

Just bear it in mind that I’m here to help you succeed online and become one of the best digital marketers in Nigeria.

If you’re after some ways to make money online or something… Just go through the affiliate marketing section of my blog to get some ideas.

What else do I need to know in order to become a good digital marketer in Nigeria?

There are things I will like to spill out to you before I end this post.

These are things you need to know and need to do to become a good online marketer in Nigeria.

  1. Read blogs day in day out and subscribe to the top digital marketing blogs online:

Some of the blogs you need to read (which I also read) to become a digital marketer are;

  • Hubspot.com
  • Nielpatel.com
  • SearchEngineJournal.com
  • Inbound.org
  • Backlinko.com
  • Socialmediaexaminar.com
  • SmartInsights.com

There are many more sites and blogs to explore when it comes to digital marketing.

I don’t want to overwhelm you with many…

So just begin with any of the above.

  1. Implement as you learn and leave no stone unturned:

You know the digital world is all about execution and results.

You actually need to take things to step by step if you want to truly become what you are going to be proud of in the next 6months to 2 years.

  1. Help people for free a lot 

The reward behind the art of giving and being valuable can’t be overtaking for granted.

Especially when you’re trying still trying to grow or build something big.

Most times you really need to test your skill level by performing some practical digital marketing tasks.

You have to do those works for free. If they yield positive results well, if not you go back and complete your assignment.

I can still recall when I used to rank websites for free, manage some small businesses social media pages for free, consultations and blog SEO auditing.

Although I still help out people now, but as when I started.

Just locate startups, non-profits and test out your knowledge. It will build you up.

  1. Learn under a Guider/Mentor

This was the part I found difficult embracing when starting out as a digital marketer, I knew no one apart from the few friends I met on social media groups who were also beginners like myself.

It took me a while (building trust and showing up) before I started reaching out(online) to top digital marketers around the world.

I learned a lot from them, Piece by piece.

It will take you weeks or even months before you find a good and reliable mentor out there in the digital marketing sphere.

Even if you get one, you have to prove to them that you’re a trustworthy fellow and other key values you need to show.

Nobody wants to input where they aren’t gonna appreciated or being valued.

If you’re fortunate enough to read up to this aspect, then you’ve truly shown seriousness.

It will be my pleasure to guide you to your promise land. IF YOU’RE READY TO PUT IN THE WORK. But the truth is a lot of Nigerians who have contacted me aren’t serious at all.

Conclusion

A digital marketing career isn’t for everyone.

Yes, it’s not.

It is only meant for people who have seen the future of online marketing in Nigeria and the new shape it will have taken over the last ONE YEAR.

Those who start TODAY are those who will be the KEY economy drivers in a few years to come.

Internet is LIFE

Internet Lifestyle has taken over the human race.

Share this post with someone you know that is willing to become a part of this INDUSTRY.

Drop your questions and views in the comment below.

P.S. If you want personal mentorship and help from me – I will be ready to assist you when you enroll in this program (from my link). That was one of the coaching that helped me.

I want you to take it and change your life as well.

Khris Steven

My mission is to equip and arm you with the precise marketing tools, resources, strategies, and tactics to help you make IMPACT, SERVE more and (of course) EXPLODE your income so you can live life on your own terms.

This Post Has 14 Comments

  1. Godson

    Weldone Khris!

    1. Khris Steven

      Thank you Godson!

  2. u.c

    thanks, but can all this be done using a mobile phone

    1. Khris Steven

      Hey u.c,

      I’m sorry but you might need a PC for smooth operation.

  3. Bamidele Boluwaduro Stephen

    Hi, I’m interested to know more about this and perfect my understanding

  4. DoctorGreat Olowole

    I love this and i will love if you can tutor me personally.. 09075919410 that’s my whatsapp.. If you can drop yours

    1. Khris Steven

      Sorry, you can use my contact form. Thanks!

  5. KOLAWOLE ADEFEMI

    Thanks, this really came in handy and it’s much appreciated. Please can I be one of your mentee? Am KOLAWOLE ADEFEMI from Abeokuta

    1. Khris Steven

      Hi Kolawole, use my contact form.

  6. Amaka

    Wonderful write-up, so what next

    1. Khris Steven

      Get a free domain from Bluehost and only pay for hosting of your blog. Everything you need to be successful online is free. Maybe you need a mentor for a 1-on-1.

  7. akin Olu

    great write up.though long time post still relevant.i will contact you.thanks

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