If you’ve been searching for an all-in-one marketing platform for your business, you may have encountered GoHighLevel and ActiveCampaign.
While both offer a range of features to help you automate your marketing and sales processes, some key differences are worth considering before making a decision.
GoHighLevel is primarily designed for agencies and businesses that manage multiple clients and campaigns. It offers a range of tools for lead generation, customer management, marketing automation, and a built-in CRM.
ActiveCampaign, on the other hand, is focused more on email marketing and customer relationship management, with a range of features to help you build and manage your email campaigns, track customer interactions, and more.
In the consequent sections, we’ll look closer at the features and capabilities of both GoHighLevel and ActiveCampaign, their pricing, ease of use, and more.
Overview of GoHighLevel and ActiveCampaign
| Feature | GoHighLevel | ActiveCampaign |
|---|---|---|
| Free trial | 14-day free (here) | 14-day free (here) |
| Pricing | Starts at $97 | Starts at $29 |
| Target Audience | Marketing agencies | Business owners |
| User Ratings | 4.2/5 on Capterra, 4.3/5 on g2 | 4.6/5 on Capterra, 4.5/5 on g2 |
| Landing Pages | Yes | Yes |
| Website Builder | Yes | No |
| Funnel Builder | Yes | No |
| Email Marketing | Yes | Yes |
| SMS Marketing | Yes | Yes |
| Appointment Scheduling | Yes | No |
| Ease of Use | Beginner-friendly | Intermediate to advanced |
| Automation | Advanced | Advanced |
| User Ratings | High satisfaction | High satisfaction |
| CRM | Robust | Extensive |
| Integrations | Limited | Extensive |
| Advanced Automation | Focused on advanced workflows | More advanced workflows |
| Team Collaboration | Designed for agency collaboration | Suitable for large and small teams |
| E-commerce | Yes | Yes |
GoHighLevel vs. ActiveCampaign table
What is GoHighLevel?
GoHighLevel is an all-in-one marketing and business automation platform designed for agencies, marketers, and businesses to manage their operations.
It offers various tools and features, including CRM (Customer Relationship Management), marketing automation, funnel building, website building, appointment scheduling, SMS marketing, email marketing, social media management, and more.
The platform aims to streamline and automate many tasks that businesses and marketers face in their day-to-day operations, allowing them to manage their client’s marketing campaigns more effectively and efficiently.
GoHighLevel Pros
GoHighLevel Cons
What is ActiveCampaign?
ActiveCampaign is a cloud-based marketing automation platform that provides email marketing, marketing automation, sales automation, CRM (Customer Relationship Management), and messaging tools.
It is designed to help businesses of all sizes automate various aspects of their marketing and customer engagement processes.
The platform is known for its user-friendly interface, robust automation capabilities, and integration options with other popular software tools and platforms.
It caters to many businesses, from small startups to large enterprises, looking to enhance their marketing and sales efforts through automation and targeted communication.
ActiveCampaign Pros
ActiveCampaign Cons
Comparing GoHighLevel vs Activecampaign
Two popular tools for automating marketing operations are GoHighLevel and ActiveCampaign. Both platforms offer unique features and cater to different target user bases.
GoHighLevel is an all-in-one marketing platform that combines a variety of tools into one platform.
Some of its core features include lead generation, appointment scheduling, CRM management, and automated marketing campaigns. GoHighLevel’s features are designed to help marketing agencies manage their operations and grow efficiently.
On the other hand, ActiveCampaign is an email marketing and automation platform that offers features such as email marketing, CRM integrations, lead scoring, list segmentation, and landing page creation.
ActiveCampaign’s core features focus on helping business owners automate their marketing campaigns and improve customer relationships.
Who Needs GoHighLevel and ActiveCampaign?
GoHighLevel primarily targets marketing agencies looking to reduce their tech stack expenses and have everything under one roof. Its all-in-one platform makes it easy for agencies to manage their operations and grow their business.
ActiveCampaign, on the other hand, is targeted toward business owners who want to automate their marketing campaigns and improve their customer relationships.
Its email marketing and automation features make it easy for business owners to create targeted campaigns and improve customer engagement.
GoHighLevel vs ActiveCampaign: Pricing & Affordability
Both GoHighLevel and ActiveCampaign offer different plans to suit different needs and budgets.
GoHighLevel Pricing
GoHighLevel offers three pricing tiers tailored to diverse needs, making it accessible for individual business owners and agencies.
The “Starter Plan” entry-level option is priced at $97 per month. This plan grants access to the comprehensive suite of tools but has certain limitations on the number of accounts and users.
For those requiring more extensive features and capabilities, an unlimited plan is available for $297 per month. This advanced plan often includes perks such as increased client accounts, white-labeling options, and other premium functionalities designed to support scaling businesses.
Additionally, for agencies seeking a fully white-labeled solution or operating in a Software as a Service (SaaS) model, GoHighLevel offers a dedicated plan priced at $497 per month.
This plan provides enhanced branding options and additional features tailored to meet the needs of agencies serving multiple clients.
ActiveCampaign Pricing
ActiveCampaign, on the other hand, offers four pricing plans: Lite, Plus, Professional, and Enterprise.
The Lite plan costs $29 monthly and includes basic email marketing features. The Plus plan costs $49 monthly and adds CRM and marketing automation features. The Professional plan costs $129 monthly and adds more advanced automation and reporting features.
Finally, the Enterprise plan is priced at $259 per month, offering additional features such as custom reporting and dedicated account support.
ActiveCampaign offers the most affordable pricing plans ranging from $29 to $259 per month making it suitable for small to medium scale businesses. Meanwhile, GoHighLevel pricing plans range from $97 to $497 per month. Therefore, it’s more suitable for large-scale businesses.
GoHighLevel vs ActiveCampaign: Features and Functionalities
Here is how GoHighlevel and ActiveCampaign compare in terms of features and functionalities:
Email Campaigns
GoHighLevel and ActiveCampaign allow you to create and send email campaigns to your subscribers.
With GoHighLevel, you can create and send emails directly from the platform, or you can use a third-party email service provider.
ActiveCampaign, on the other hand, is primarily an email marketing platform, so all of its features are focused on email campaigns.
Templates and Design
Both platforms offer various email templates, but GoHighLevel’s templates are more focused on lead generation and sales.
Meanwhile, ActiveCampaign’s templates are more focused on newsletters and informational emails.
Suppose you’re looking for a platform that offers more design flexibility. In that case, ActiveCampaign might be the better choice, as it allows you to create custom email templates using its drag-and-drop email designer.
Automation and Workflows
Both platforms offer powerful automation and workflow features to help you streamline your email marketing campaigns.
With GoHighLevel, you can create automated workflows that trigger based on specific actions your subscribers take.
ActiveCampaign offers similar automation features, but its platform focuses on creating complex workflows that incorporate multiple channels, such as email, SMS, and social media.
GoHighLevel vs ActiveCampaign: CRM and Sales Features
Regarding CRM and sales features, both GoHighLevel and ActiveCampaign offer a range of options to help you manage your contacts, track leads, and close deals.
Here are some of the key features to consider:
Contact Management
Both GoHighLevel and ActiveCampaign provide robust contact management tools that allow you to organize and segment your contacts based on various criteria.
With GoHighLevel, you can import contacts from various sources, including CSV files, Google Contacts, and more. You can also assign contacts to specific team members, add notes and tags, and track their activity history.
ActiveCampaign also offers similar contact management features, including creating custom fields, segmenting contacts based on behavior, and setting up automated follow-up sequences.
Lead Scoring and Tracking
Lead scoring is a crucial feature for any CRM software, and both GoHighLevel and ActiveCampaign offer this functionality.
With GoHighLevel, you can assign points to leads based on various criteria, such as engagement with your website, email opens and clicks, and more. You can also track leads through the sales pipeline and set up automated follow-up sequences based on their behavior.
ActiveCampaign offers similar lead scoring and tracking features, allowing you to assign scores based on behavior, track leads through the pipeline, and set up automated follow-up sequences.
Sales Funnels and Pipelines
GoHighLevel and ActiveCampaign allow you to create sales funnels and pipelines to manage your sales process.
With GoHighLevel, you can create custom pipelines for different types of leads and track their progress through the sales process. You can also set up automated follow-up sequences based on where the lead is in the pipeline.
ActiveCampaign offers similar pipeline management features, allowing you to create custom stages, track leads through the pipeline, and set up automated follow-up sequences based on their behavior.
GoHighLevel vs. ActiveCampaign: Marketing Automation and Funnels
When it comes to marketing automation and funnel building, both GoHighLevel and ActiveCampaign offer a range of features to help you automate your marketing campaigns and create effective funnels.
Here’s a breakdown of some of the key features offered by each platform in this area:
Funnel Builder
GoHighLevel offers an all-in-one marketing platform that includes a powerful funnel builder. With this tool, you can easily create high-converting funnels tailored to your business needs.
The platform includes a range of pre-built funnel templates, making it easy to start even if you’re new to funnel building.
You can also customize these templates to match your brand and business needs.
ActiveCampaign also offers a funnel builder, part of its marketing automation platform.
The platform includes a range of pre-built funnel templates and the ability to create custom funnels from scratch. The platform also includes a drag-and-drop interface, making creating and customizing your funnels easy.
Marketing Automation Platform
Both GoHighLevel and ActiveCampaign offer powerful marketing automation platforms. With these platforms, you can automate your marketing campaigns and workflows, saving time and increasing efficiency.
GoHighLevel’s marketing automation platform includes various features: email marketing, SMS marketing, and voice broadcasting.
The platform also includes a range of automation workflows, making automating your marketing campaigns and follow-up sequences easy. You can also create custom automation based on your specific business needs.
ActiveCampaign’s marketing automation platform is also packed with features.
The platform includes email marketing, SMS marketing, and social media marketing capabilities. You can also create custom automation workflows based on your business needs.
Lead Capture and Segmentation
Both GoHighLevel and ActiveCampaign offer lead capture and segmentation capabilities.
With these features, you can capture and segment leads based on their interests and behaviors. Here’s a breakdown of some of the key features each platform offers in this area.
GoHighLevel’s lead capture and segmentation capabilities include customizable lead capture forms and the ability to segment your audience based on their interests and behaviors.
You can also create custom lead scoring rules, making it easy to prioritize your leads based on their level of engagement.
ActiveCampaign’s lead capture and segmentation capabilities also include customizable lead capture forms and the ability to segment your audience based on their interests and behaviors.
The platform also includes lead scoring and tagging, making it easy to prioritize your leads based on their level of engagement.
Additional Tools and Features
User Interface
Both GoHighLevel and ActiveCampaign offer user-friendly interfaces that are easy to navigate and use.
GoHighLevel’s interface is simple and intuitive, with a clean and modern design that makes it easy to find the needed features.
ActiveCampaign’s interface is also user-friendly, with a well-organized dashboard that provides quick access to all of the platform’s features.
Learning Curve
When learning how to use a new platform, the easier the learning curve the better it is to get a hang of it.
In this regard, GoHighLevel has a slight advantage over ActiveCampaign, as it is easier to use, even for beginners.
ActiveCampaign, on the other hand, has a steeper learning curve but offers more advanced features for those willing to invest the time to learn how to use them.
Landing Pages and Websites
Both GoHighLevel and ActiveCampaign offer landing page creation tools, but GoHighLevel takes it further by providing a website builder.
With GoHighLevel, you can create a full website with customizable templates, whereas ActiveCampaign only offers landing page templates.
GoHighLevel’s website builder also includes features such as a blog, contact forms, and appointment scheduling, which can be helpful for businesses looking to streamline their online presence.
However, if you’re primarily focused on email marketing and CRM, ActiveCampaign’s landing page templates may suit your needs.
Messaging and Chat
Regarding messaging and chat features, GoHighLevel offers a built-in chat widget that can be added to your website or landing pages.
This lets you communicate with visitors in real-time and potentially convert them into leads.
GoHighLevel has a 2-way messaging function that helps businesses to effectively communicate with their customers, drive engagement, and build stronger relationships through personalized and timely interactions.
On the other hand, ActiveCampaign’s native messaging feature is primarily 1-way, which can limit interactivity, real-time engagement, and personalization.
Businesses may rely on third-party integrations like Intercom and Drift for 2-way communication. While this may require an additional subscription, it allows for more customization and advanced features.
Analytics and Reporting
GoHighLevel and ActiveCampaign offer analytics and reporting features to track your marketing campaign’s performance.
However, GoHighLevel’s reporting dashboard is more comprehensive, providing insights into website traffic, conversion rates, and more.
ActiveCampaign’s reporting focuses more on email marketing metrics such as open rates, click-through rates, and unsubscribe rates. If you primarily use ActiveCampaign for email marketing, their reporting may be more relevant to your needs.
GoHighLevel vs ActiveCampaign: Support and Resources
Both GoHighLevel and ActiveCampaign offer excellent support and resources to help you get the most out of their platforms.
GoHighLevel offers a comprehensive knowledge base and email and phone support.
ActiveCampaign also offers a knowledge base, as well as email and phone support, and even has a community forum where users can ask questions and share tips and tricks.
GoHighLevel vs ActiveCampaign: Integrations and Extensibility
GoHighLevel is an all-in-one marketing platform. Therefore, there is a limitation to the number of third-party apps it integrates with.
Here is a list of third-party apps that can be integrated with GoHighLevel:
- Zapier
- Stripe
- Quickbooks
- Shopify
- Google Analytics
- Zoom
On the other hand, ActiveCampaign supports the integration with a larger selection of third-party apps.
Here is a list of third-party apps that can be integrated with ActiveCampaign:
- Zapier
- Salesforce
- Quickbooks
- Jotform
- WordPress
- Google Analytics
- ClickFunnels
- Unbounce
- WooCommerce
Final Thoughts
In conclusion, ActiveCampaign and GoHighLevel are powerful marketing automation tools with unique strengths and weaknesses.
If you’re looking for a platform that excels in email marketing and CRM integrations, ActiveCampaign is the way to go. It offers many features such as automating campaigns, lead scoring, list segmentation, and landing page creation.
ActiveCampaign is also a great option for small businesses on a budget.
On the other hand, if you’re looking to automate business tasks and generate leads, GoHighLevel is the better choice.
It offers a user-friendly interface, competitive pricing, and robust CRM features. GoHighLevel is an excellent option for digital marketers, digital marketing agencies, and small business owners.
Regarding pricing, both platforms offer different plans to suit various business needs.
ActiveCampaign’s pricing is based on the number of contacts you have, while GoHighLevel’s pricing is based on the number of users you have.
Overall, the decision between ActiveCampaign and GoHighLevel comes down to your business needs and goals.
FAQs
Is ActiveCampaign better than GoHighLevel?
ActiveCampaign excels in email marketing and automation, while GoHighLevel offers a broader range of features, including CRM, SMS marketing, and funnel building. Consider your business goals to determine which platform aligns best with your requirements.
Does GoHighLevel integrate with ActiveCampaign?
Yes, GoHighLevel integrates with ActiveCampaign. This integration allows users to sync contacts and data between the two platforms, enabling seamless collaboration and leveraging the strengths of both tools for marketing automation and customer engagement.
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