What is Kartra Agency? (worth it?)

Kartra has a lot of features.
One of them is the Kartra Agency feature.
Kartra is a powerful funnel software that allows you to easily create, manage and track great-looking landing pages, sales funnels, and webinar events.
Kartra has been in business for quite a few years and has helped many small businesses and online companies grow with their services.
In this post, we’re going to go into full details on what Kartrta Agency is all about.
What Is Kartra Agency?
Kartra agency is part of the Kartra funnel builder package that helps you build, design, and manage your clients’ business inside of Kartra with ease.
You can access your client’s account directly from Kartra Agency without needing to go searching for usernames and passwords to log in specially.
You can simply log in and out from the Kartra Agency home screen. This reduces friction and increased productivity a ton.
There are quite a few features that make up the Kartra Agency feature. But before we dive into that lets discuss the two models of Kartra Agency.
Kartra Agency Models – what are they?
- Agency model #1. The Account Owner
In this Kartra Agency model – you own the clients’ accounts.
And you can sublease them to your clients.
In this case, you buy those accounts in bulk at a 40% discount. Then you can mark them up to whatever price you want.
Under this model, you keep full control over your client’s account access. You’re also free to grant access to clients with restricted permissions based on what they need to co-manage.
You even further negotiate any monthly retainer fee you’d want for your own ongoing services.
This Agency model gives you full flexibility to set the prices for any of the services you’re offering to your customers.
- Agency model #2. The Service Provider or Contract model
In this model, you simply connect your Agency accounts with other existing Kartra accounts and manage them on their behalf.
Here, instead of operating as an account owner, you’ll be as a contractor.
This is way better in terms of simplicity.
If your clients already have Kartra, you can connect their accounts to yours. This way, they will be able to see all of the work you do with them and all of the projects that they have done with you.
You simply:
- Negotiate with your clients a rate for your services
- Connect your respective Kartra accounts
- Log into their own account to deliver the service
Then after the service is rendered, you can terminate the contract and unlink the Kartra account.
Besides the complete suite of tools and benefits, Kartra offers (all covered in my (Kartra review) – Kartra Agency comes with its own perks that benefit the Agency-to-Client workflow.
As a reminder, here are the complete tools/features of the Kartra tool-suite:
- Kartra Checkout: lets you sell products online through a secure and gorgeous checkout form
- Kartra Leads: you can build, organize, and tag a database of leads and prospects
- Kartra Pages: a drag-and-drop page builder with hundreds of templates.
- Kartra Mail: lets you create live or automated email/SMS marketing campaigns and follow-ups
- Kartra Funnels & Campaigns: This Lets you manage your entire funnel
- Kartra Memberships: Lets you deliver your course, training to your students
- Surveys & Quizzes: This lets you identify the best way to provide quality products and services using lead segmentation and analytics.
- Kartra Videos: Inbuilt video hosting solution with marketing-oriented features
- Kartra Helpdesks: Enables you to offer live chat and ticketing
- Kartra Calendars: allows scheduling of one-to-one sessions with customers from within a single dashboard
- Kartra Forms: Create your own custom lead capture forms
- Kartra Affiliates: Recruit, manage, and pay an army of affiliates
- Kartra Integrations & API: Link and connect your favorite tools
- Kartra Marketplace: This is where you sell marketing funnels and expert services or find resources created by other users.
Kartra Agency Features
In-depth Reports
Another awesome notable feature is the ability to generate in-depth reports for clients.
With the Kartra Agency analytics reports, you can send your clients monthly, weekly, or even daily reports so they always know how their business is doing.
Very convenient if you ask me – so your clients can follow your performance as an agency. Without having to manually log into their account, monitor all the analytics on their own, etc.
Secure Master Login
On Kartra, you do not need a separate login for each of your clients.
You can log in directly from your master account and then use a one-click process to access other accounts.
What I really like about this is the fact that you can use Kartra as a central hub, where you are able to monitor all of your clients’ accounts.
Add new Clients Easily
As your marketing agency grows, you can add client accounts by either buying a lot of them at a lower price or by importing existing accounts. This is a nice Kartra Agency feature.
Brand Your Agency (eliminate Kartra logos and branding)
Kartra Agency puts your business logo at the bottom of every email that you send to your client. It is not clickable.
This eliminates the Kartra logo.
However, it is not in your way, but it does help you get the word out on who you are and what services you offer.
Some people on the list might be qualified prospects for your agency, so let them know.
Kartra Agency Pricing – how much does Kartra Agency cost?
Well, Kartra Agency doesn’t have a special price. You have access to this awesome feature if you’re on the Kartra Silver, Gold, and Platinum plan.

Not available to users on the Kartra Starter plan.
Silver Plan Costs $199/month
- Up to 12,500 Leads
- 3 custom domains
- Unlimited emails
- Unlimited bandwidth
- Unlimited pages
- Unlimited videos
- Unlimited products
- Unlimited membership sites
- Unlimited team members
- Unlimited helpdesks
Gold Plan Costs $299/month
- Up to 25,000 Leads
- 5 custom domains
- Unlimited emails
- Unlimited bandwidth
- Unlimited pages
- Unlimited videos
- Unlimited products
- Unlimited membership sites
- Unlimited team members
- Unlimited helpdesks
Platinum Costs $499/month
- Up to 50,000 Leads
- 10 custom domains
- Unlimited emails
- Unlimited bandwidth
- Unlimited pages
- Unlimited videos
- Unlimited products
- Unlimited membership sites
- Unlimited team members
- Unlimited helpdesks
There’s also a Kartra discount. Which is 25% when you opt-in for the annual plan. Cool deal!
Final Thoughts
In my opinion, Kartra Agency seems like an alright deal if you’re looking into it to help manage clients with ease.
Kartra Agency is a nice feature that specializes in creating funnels and managing accounts for clients.