In this post, I’m going to put Kartra and Leadpages to the test.
So, if you’re looking for a DEEP comparison of these popular page builders, you’ve come to the right place.
Because in today’s post I’m going to compare Kartra vs. Leadpages in terms of:
- Funnel building capabilities
- Page Editor
- User Friendliness
- Pricing and value
- Unique features
- And lots more
Summary: If you’re in a hurry to know which is the best among the two awesome tools. The declared winner was Kartra as it comes with a more solution-driven feature that beats Leadpages hands down.
But, to know how and why – keep reading.
Let’s do this!
Introducing: The Two Competitors (Kartra vs. Leadpages)
Starting with Kartra
Kartra is known to be a rich-featured platform for marketers and online businesses. I discovered this software some months ago and decided to dive into it to know what it has to offer.
This is an all-in-one marketing software tool.
Kartra, which was launched around 2018 has grown to be a great solution for a lot of entrepreneurs.
Right now, Kartra is known to be one of the best sales funnel builder (if not the best) in the market. As it houses a lot of tools you can pay individually on other SaaS products.
Right from the beginning, the Kartra team has been making lots of improvements which at this time makes it comparable with even the greatest marketing tools of all time.
Some of these features include:
- Video hosting: Marketing oriented video platform. Replaces Youtube, Vimeo, etc.
- Helpdesk: Replaces your ticketing, knowledge base and customer support app
- Calendar: Internal feature for booking meetings and appointments
- BAM (Behavioral Adaptive Marketing): Personalization and automation feature
- Tracking and Analytics: Detailed reporting of what’s working or not
- Shopping cart: This replaces your dedicated checkout tool
- Blogging: For creating SEO friendly posts
- Memberships: No need for a course hosting platform
- Affiliate center: Makes managing of your affiliate easy without a separate platform
- Affiliate marketplace: Place your products to be promoted and apply for other’s
Then for Leadpages
Leadpages, on the other hand, has been around this internet marketing place for quite a longer time than Kartra.
According to Capterra: Leadpages is the industry’s #1 landing page builder with over 46,000 paying customers.
But I really wondered if that was still true.
Personally, I haven’t used Leadpages myself. So, I went and made late-night research and got views from real users of Leadpages from groups.
This was when I finally saw that Leadpages as a landing page building software isn’t bad at all. Actually, it’s a perfect choice for those who want to make beautiful pages without a coding experience, design skill and also has access to some other features for marketing their products.
Looking at features like:
- Huge landing templates: Comes with a sheer number of templates. Over 200.
- A/B testing: Ability to split test to your pages and pop-ups
- Leadboxes: Allows you to create pop-ups of any type
- LeadLinks: For bringing in users to your webinar by sending a unique link
- Leaddigits: This allows you to collect leads for your offers via text message
Lead pages is amazing on its own, there is no doubt about that.
But when it comes to Leadpages being a Kartra alternative – there’s a little to be said. Because they both serve a different purpose and class of entrepreneurs.
More on that later.
The BIG Picture – Kartra vs Leapages
Listen now, I want to show you how both Leadpages and Kartra can help your online business and what each of them helps you to accomplish.
So, that you can be equipped with the right information to guide you in making the FINAL decision.
What Can Kartra Do for You in Your Business?
Just like I mentioned earlier when I introduced Kartra to you – this is an amazing platform that hosts a bunch of functionalities, letting you ditch several marketing tools and build your online business within a single platform.
From the homepage alone – you’ll learn about what this tool does. But only on a surface level.
There’s a lot about this page builder, that in fact, it’s out of the league of page builders. Yeah, Kartra is more than a landing page builder.
You can also create a sales funnel in your account.
There are easy to follow processes templates in Kartra that will let you create and organize your business and sales procedure.
Looking at The Full Features, Integrations, and Pricing Of Kartra
Kartra presents a number of mouth-watering and enticing things it can do on its homepage. That was what made me got on their 14-day trial at first back then.
Ahaha. It was too good to be true though. But I tested them all and wasn’t disappointed either.
Let me go over some of my favorite Kartra features. Maybe you might find any interesting.
Kartra Feature Walkthrough
#1: Email marketing automation. BAM (Behavioral Adaptive Marketing) allows for an intimate personalized experience based on what the user clicks on and ‘wants.’
Find out more about Kartra Mails: https://home.kartra.com/feature-mail
#2: Complete affiliate management and analytics tracking to reward affiliates with commissions based on a) the price point of the product or b) the individual.
Find out more about Kartra Affiliate Center: https://home.kartra.com/feature-affiliates
#3: Full help desk with live chat. Supports visitors during the pre-qualification process as well as during the sales process, and throughout them digesting the products on pages or in membership areas.
#4: Customized opt-in forms builder. Not only build a leads list but customize it so you know exactly who they are and what they want (to receive from you).
Find out more about Kartra Forms: https://home.kartra.com/feature-forms
#5: Membership site with engaging experience (moving visitors into clear steps). Monitor the rate at which your users access your content with “analytics progress tracking.” And also rich membership sites with multiple pricing tiers.
Find out more about Kartra Membership sites: https://home.kartra.com/feature-memberships
#6: Marketing-oriented video hosting with pre-and post-CTAs.
Find out more about Kartra Videos: https://home.kartra.com/feature-videos
#7: Fully-featured product checkout carts to lead the visitor directly into the payment process with simplicity.
Find out more about Kartra Checkouts: https://home.kartra.com/feature-checkouts
#8: Pre-Built and done-for-you campaigns, funnels, and pages that are easily editable for tweaking and fast launches.
#9: Inbuilt Calendar feature that works with every aspect of your funnel
Find out more on Kartra Calendar: https://home.kartra.com/feature-calendars
#10: Beautifully designed, high-converting marketing pages, landing pages, sales pages, squeeze pages, thank you pages, order pages, upsell pages, 404 pages, blog pages, etc.
Find out more on Kartra Pages: https://home.kartra.com/feature-pages
#11: Page tracking, tagging, and sequence initiation to match behaviors/clicks/page visits ‘with’ specific next steps, order forms, and email campaigns.
#12: Product pages with multiple price points, and affiliate percentages or flat-rate payouts… with upsells, downsells, and bump offers.
#13: Tracking with tags: See exactly WHICH visitors land on a specific page, and click on a specific button to offer the best experience for them based on what they want.
Kartra allows the integration of some of the familiar names in the marketing space. It doesn’t really cost an arm and leg to connect your favorite apps with Kartra.
And Kartra team is always adding more integrations to Kartra all the time.
You’ll find “My Integrations” in the blue sidebar on the left side of your Kartra screen.
This is where you’ll see the Kartra integrations to many of your favorite third-party applications, all in one convenient place.
- Payment gateways
- Membership sites
- Email marketing services
- SMS and Voice platform
- And lots more…
If you like to connect to third-party apps like a Social Proof tool, then you do not really have much. You can simply do that within the code area of your pages or funnels.
With $1, you can test-drive Kartra’s complete functionalities for 14 days. NOT a free trial. Then you can decide to choose any of the plans below:
- Starter Plan – $99/mo
With up to 2,500 contacts, 1 custom domain, 15,000 emails/mo, host 100 pages, build 2 membership sites, 50GB bandwidth.
- Silver Plan – $199/mo
With up to 12,500 contacts, 3 custom domains, 125,000 emails/mo, host unlimited pages, build unlimited membership sites, 125GB bandwidth.
- Gold Plan – $299/mo
With up to 25,000 contacts, 5 custom domains, 250,000 emails/mo, host unlimited pages, build unlimited membership sites, 250GB bandwidth.
- Platinum Plan – $499/mo
With up to 50,000 contacts, 10 custom domains, 500,000 emails/mo, host unlimited pages, build unlimited membership sites, 400GB bandwidth.
There is an annual option that gives a 25% discount on the plans. View the discount option here.
What Can Leadpages Do for You in Your Business? (Features, Integrations, and Pricing)
On the other hand, Leadpages is a simple drag-and-drop landing page builder. Leadpages include hundreds of landing page templates that are all optimized for desktop and mobile.
This software integrates with almost all email service providers to help you capture leads for further lead nurturing.
Leadpages is evidently better than Kartra when it comes to landing pages.
All in all, Leadpages provides a much wider range of landing page features than Kartra, as it’s a dedicated, single-purpose software.
In a short summary, Leadpages helps you churn out a landing page fast, without much coding knowledge.
Leadpages Feature Walkthrough
Here is the feature list of Leadpages and how it helps grow your business.
#1: Over hundreds of friendly templates. You have the option to pick from any of the Leadpages page templates of your choice. All you need to do is edit the text and launch.
Some of the templates include:
- Checkout Pages
- Contest Pages
- Upsell Pages
- Webinar Pages
- Thank You Pages
- Product Launch Pages
- 404 Pages
#2: Easy A/B testing. You can quickly spin up a new split test to see which versions of your landing pages, pop-ups perform best
#3: Leadboxes. This is a special Leadpages feature that lets you capture leads via a two-step opt-in form. This also allows you to create time, exit intent, and 2-step opt-in popups.
#4: Detailed analytics. There is in-house reporting for Leadpages for evaluating your performance by using the in-built analytics.
You can also integrate it with Facebook Pixel and Google Analytics.
#5: Leadlinks. Another cool feature allows you to signup an existing lead to an offer. These are links that you insert into a broadcast email when they click the link – they become automatically registered for that campaign.
#6: Leaddigits. Leaddigits lets your audience opt-in to your email marketing list through texting.
#7: WordPress plugins. There is a simple WordPress plugin for your WP sites
#8: You can publish your landing pages to your existing domains and sites
Some other features are:
- HTML Editing
- Sub accounts
- Shutterstock premium images
- Video embed widget
Leadpages provides and supports a host of integrations to make your lead collecting and marketing easier.
Here are Leadpages integrations:
- Analytics Integration – Google Analytics, Google Tag Manager, JS analytics
- CRM Integration – amoCRM, Contactually, InfusionSoft by Keap, PipeDrive, Zoho, Salesforce
- Advertising platforms – Bing Ads, Facebook Ads, Instagram Ads, Google Ads, etc
- Ecommerce Integration – Shopify
- Email Marketing Integration – Virtually all email platforms
- Live Chat Integration
- Marketing Automation Integration
- Payment gateways Integration
- Scheduling Integration
- Webinar Integration
- CMS Integration
- Social media Integration
You can take Leadpages for a test drive when you start your free 14-day trial before you make up mind to become a paying user.
The pricing plans start at $25 per month, billed annually. But the cheapest plan does not include:
- A/B testing
- And a few other features
To get those features you have to choose a higher pricing tier. I think this is one aspect Kartra beats Leadpages. Because on all of the Kartra plans you get access to all great features (but with a limit). But on Leadpages there is a drastic limitation of the cool things.
Now the plans:
- Leadpages standard plan – $37/mo , $25/yr for 1 site
- Leadpages PRO plan – $79/mo, $48/yr for 3 sites
- Leadpages advanced plan – $321/mo, $199/mo for up to 50 sites
Pros and Cons – Kartra vs Leadpages
Here are the bad, good and ugly sides of Kartra and Leadpages:
Kartra Pros and Cons
- Helpdesk for live chat and ticket support system
- Calendar for booking events
- Webinar supported
- Membership portal
- Video hosting and Behavioural tagging
- Affiliate center with advanced tracking
- Countdown timers within email and pages to trigger steps and optimize action
- Done-for-you marketing campaigns and funnels
- Inbuilt product shopping cart solution
- Builds funnels and share them with clients
- Steep learning curve for newbies
- Can be slow when updating pages
- Extra video bandwidth can cost money
Lead pages Pros and Cons
- Easy to learn and beginner-friendly
- Loads of templates to choose from (free and paid)
- Leadboxes for pop-ups
- Leadlinks and Leaddigits features
- Alert bars for notification style forms and CTA’s
- Lots of supported integrations
- Fairly priced
- A specialized landing page builder
- Doesn’t host a webinar
- Can’t build and host courses or memberships
- No affiliate management system
- Lacks calendar and helpdesk features
- You can’t build marketing funnels and campaigns
- No inbuilt video hosting platform
- Not all features are included in the plans
- You can’t share landing page templates
Leadpages vs Kartra: And The Winner Is?
I am sure after going through the details of both applications; it is evident that Kartra is more powerful.
Leadpages is a software that puts its focus in one direction:
Building landing pages for lead and customer generation. Leadpages does it perfectly well! You can tell from the name alone ha 😊
Kartra goes far beyond landing pages and lead generation. I call it a complete package because the landing building thing is only a part of the entire “Funnel” process. While Leadpages covers only landing page.
Kartra is more of an advanced solution.
BUT I have to give you a justifiable and clear reason why is that…
So, to come up with a winner for this comparison, I took lots of factors into account:
- Funnel building
- Membership site
- Affiliate management
- Bugs and problems
- New feature updates
- Video hosting
- Overall value
- Community, support, and training
But if you had to make me pick ONE tool to use for building my business, I’d have to go with Kartra.
This was a REALLY hard call to make. I honestly think you can’t go wrong with either tool as it depends on what level you are at the present with your business.
And if you are ONLY after a landing page builder, I recommend Leadpages over Kartra.
But taking a big-picture look at features, value, UI, solution-driven features, updates, and bugs, I have to crown Kartra the winner here.
Now it’s time to hear what you have to say.
When it comes to the Leadpages vs Kartra battle, which tool do you prefer?
As for me:
Kartra all the way?
Let me know your final decision in the comments below…