Which is the better platform for you? Kartra or SamCart?

That’s what we shall look into here and now. Just give me a few seconds to help you decide.

But first, let’s go back to the roots.

The internet is HUGE (obviously!). It’s even hard to get noticed on social media, let alone in the online selling and eCommerce world.

That is why you need special tools to help you navigate your way to better sales. One of the best categories of tools out there is automatic sales process design, tracking, and management software; like SamCart and Kartra.

These are services that let you consolidate and cater to all your online business activities. From one end.

These platforms provide you with the tools you need to not only sell the product and make money but also market as well track its performance.

When you have the right product, all you need is to target the right people to buy it with an easily implementable system. SamCart and Kartra do just by providing you with nice leverage for all that.

It is expected by 2040 that more than 95% of shopping will be done online.

It’s important to find the right tools to take advantage of this expected growth. Unlike ordinary e-commerce platforms like Shopify leave the marketing and nurturing side unattended.

In most cases, this leads to about 55%-80% of carts being abandoned before checkout. SamCart and Kartra seek to revolutionize this by going a step further and convincing the customer to buy the product.

And even more. And more!

These tools not only simplify the techy process behind establishing a full-blown online business but also allows you to manage all of its aspects in one dashboard.

While both tools are great, each is made to cater to a specific type of audience with a unique preference for techniques to achieve the same goal.

Which is putting more money into your bank account. 😊

In this comparison article, we compare the two head to head and put this fight to an end.

Looking for a quick summary? Here you go:

Our Pick

With Kartra you have all the tools you need ready-to-go at your fingertips, which makes it ridiculously easy to build and scale your online business fast… with tons of extra features at a more affordable price.

We will explain what they are, their features, similarities, differences, and the best types of clients for each.

Welcome to the latest edition of SamCart vs Kartra. Enjoy.

Part #1: Kartra vs SamCart – Overview & Definition

Let’s start by defining the two platforms:

Kartra as a tool

Kartra is a sales funnel development tool and an all-one marketing platform. It combines most of the tools you will need to run your business into one software.

Kartra tool

It’s a child of the marriage between two reputable online marketers, Andy Jenkins and Mike.

The system stands out for its already-tested funnel tools. Imagine that!

A sales channel already tested to have worked! All you have to do is edit and post! Kartra has lots of good stuff that doesn’t require you to pay an extra fee for, such as email marketing, video hosting, checkouts, and membership sites. etc.

SamCart as tool

SamCart is a web-based e-commerce checkout platform that was founded in 2013 by Brian Moran and Scott Moran.


It allows you to create a checkout channel for your products as well as fully functional sales pages. The company has and is still helping thousands of businesses around the world meet their sales goals.

SamCart also hosts a bunch of features for you to sell your products effectively with ease.

Part #2: Similarities in Features Between Kartra And SamCart

#1: An affiliate management center

This feature allows you to make the proper use of third-party marketers who do the work on your behalf for commissions. This is a cost-effective technique when properly implemented and managed.

You can be able to do the following:

  • Create an affiliate membership page
  • Recruit new affiliates
  • Process payments to affiliates
  • Configure payment gateway
  • Generate unique links for affiliates

#2: Membership platform

This is a feature that enables you to host all your online course content. It also allows you to restrict access based on payments or to a certain subscriber base.

Permit me to say that SamCart does NOT offer an inbuilt membership or course hosting feature. But it lets you integrate your favorite course builder like Teachable, Kajabi, etc.

Which I think costs an extra monthly recurring commitment.

As for Kartra, it offers an easy setup membership website to build your content. Besides that, there is a wizard that navigates you through the entire development process. It works for a variety of fields; consultations, e-books, etc.

#3: Email marketing service

It’s crucial to maintain a healthy, active mailing list to sustain your business sales.

That is why a mailing service now comes standard in most sales funnel and online marketing tools. It enables you to collect all the email addresses clients leave on your landing pages and other sources.

The addresses are then combined into a list you can send out broadcasts to. In both systems, you have an automatic email responder that serves as your stand-by customer service bot for specific requests.

Although this comes built into Kartra, SamCart provides integration options to several email service provider

#4: Prebuilt templates

Both Kartra and SamCart have some nice prebuilt page templates that eliminate you from starting from scratch in creating your marketing funnels and checkout pages.

The pre-made checkout pages inside of SamCart are beautifully designed, clean and easy for customers to navigate.

As for Kartra – it comes with way more page templates added with Kartra funnels and campaigns needed for fast launching.

As an online business owner, split testing stuff is the surest way to improve sales. Kartra allows you to test variations of your funnels and pages, so also SamCart where you can easily split test versions of your checkout pages.

#5: Upsells and Downsells

SamCart and Kartra include a one-click upsell feature that lets customers add complementary product items and services easily.

It’s pretty easy to create your 1-click upsell and downsell pages on both tools. Customers will no longer have to input their billing information during a purchase upgrade.

Our Pick

With Kartra you have all the tools you need ready-to-go at your fingertips, which makes it ridiculously easy to build and scale your online business fast… with tons of extra features at a more affordable price.

Part #3: Differences in Features Between SamCart And Kartra


As much as they seek to achieve the same results, SamCart and Kartra are different tools both by name and technique.

The following are their differences:

  • SamCart allows you to checkout from an external page. This is the page where your product is showcased. This could be a google banner, video ad, social media ads, etc. On the other hand, Kartra handles the selling part as well. It allows you to create your premiere sales funnel. It’s fully automated. The platform targets the customer builds a relationship with them and funnels them to the most attractive offers, usually low prices, before funneling them to higher offers.
  • SamCart enables you to build sales and checkout pages. Kartra lets you build all. Websites, landing and sales pages, checkout pages all in one dashboard.
  • SamCart does not support native webinar integration while Kartra does.
  • SamCart has a less complicated user interface compared to Kartra’s.
  • Kartra has more marketing-oriented and customer relationship capabilities like – videos, helpdesk, calendar, etc.,

As you can see, there are more features built into Kartra than there are in SamCart.

That said, both software work well for specific clientele. In the subsequent section, we will discuss the major key features present in SamCart and absent in Kartra and vice versa.

Features present in Kartra and Absent in SamCart

Video hosting

Instead of uploading videos to YouTube, Vimeo, or similar platforms, Kartra comes with its video hosting service.

This means you can attach videos directly to your Kartra page. Other possibilities that come with this include:

  • Break video viewership data down to the consumer-based level.
  • The ability to index your videos in folder form.
  • Adding a call to action prompt within a play.

SMS integration

Kartra has an in-built SMS integration service for the following systems; Nexmo, Plivo, and Twilo.

Constantly updated end-to-end, universal campaign builder

Kartra maintains a consistent flow of newly tested campaigns that its users can take advantage of. On top of that, it offers other types of campaigns including:

  • Evergreen List building campaign
  • Book funnel campaign
  • Quick launch campaign
  • Four-day cash machine

>> Click here for Kartra funnels and campaign video demo

Automated calendar app

The Kartra calendar app is built into the platform. It allows for automatic user-demanded consultation, especially for subscription-based services, such as paid consultations. This allows users to book or reschedule their appointments.

Behavioral adaptive marketing

This feature allows you to dynamically deliver content in different styles depending on the user profile. This allows you to properly target every category of user preference.

Next is…

Features present in SamCart and Absent in Kartra

Well-pronounced dunning system

SamCart accurately tracks subscription-based customers to ensure they continue renewing their packages as long as possible.

Unlike other Kartra, SamCart can make sense of multiple user dynamics, such as service ratings, frequency of usage, credit card expiry, etc. It used this information to determine the most strategic time to remind a user of their payments.

This is all automated.

SamCart is awesome for creating nice Checkouts but not as nice ThriveCart, in my opinion.

Target markets

SamCart is recommended for the following purposes;

  • Creating a drag-and-drop shopping cart checkout with in-built templates.
  • Running a subscription-based business.

Kartra is best suited for the following type of clientele:

  • A person with an easy understanding to navigate the software interface.
  • A person who wants to spend less time navigating between different software.
  • A person who wants to spend less on hiring differently skilled personnel.
  • A business that wishes to have more comprehensive affiliate tracking information.

SamCart vs Kartra Pricing

SamCart Pricing Packages

SamCart has three packages:

samcart price

Launch plan

The plan goes for $49/month and you get the following features:

  • Unlimited product sales. You can sell without limit
  • A template library with pre-made designs you can use
  • In-app chat support for any troubleshooting or information needs
  • A mobile-friendly checkout for your business
  • Order bumps to encourage diversity in your customer’s purchases
  • No upsells, affiliate center and A/b testing
  • Supports 1 user
  • Email support

Grow plan

The plan goes for $99/month and you get everything on the launch plan in addition to the following:

  • SamCart checkout watermark is removed from your check out pages
  • Zero transaction fees
  • A/B testing to find out which of your checkout pages brings the highest returns
  • Multiple sales plans, a service that includes free trials, subscriptions, and on-demand package models
  • Prospects collection channel to follow up on clients who did not complete the checkout process
  • Supports up to 3 users

Scale plan

The Scale plan goes for $199/month and you get everything on the grow plan with addition to the following;

  • CRM integrations
  • Webhooks
  • Supports up to 10 users
  • Priority chat support

Kartra Pricing Packages

Kartra price

Starter package (99/month)

  • Support for up to 2500 leads
  • A single custom domain
  • 15000 monthly email limits
  • Sell up to 10 products
  • 50GB/month video bandwidth limit
  • Host a maximum of 100 pages
  • Build a maximum of 2 membership sites

Silver package ($199/month)

  • Support for up to 12,500 leads at a time.
  • Three (3) custom domains.
  • 125,000 monthly email limits.
  • Sell unlimited products
  • 125GB/month bandwidth limit
  • Build a maximum of 2 membership sites
  • Host unlimited pages
  • Create unlimited membership sites

Gold ($299/month)

  • Support for up to 25000 leads at a time
  • Five (5) custom domains
  • 250,000 monthly email limits
  • Sell unlimited products
  • 250GB/month bandwidth limit
  • Build a maximum of 2 membership sites
  • Host unlimited pages
  • Create unlimited membership sites

Platinum ($499/month)

  • Support for up to 50000 leads at a time
  • Ten (10) custom domain
  • 500,000 monthly email limits
  • Sell unlimited products
  • 400GB/month bandwidth limit
  • Build a maximum of 2 membership sites
  • Host unlimited pages
  • Create unlimited membership sites

Kartra Vs SamCart – Pros and Cons

Kartra Pros and Cons


  • It contains everything you need in one place. There are very few third-party integrations required. This allows you to make strategic marketing decisions easily.
  • Saves time and money duct-taping
  • One of the best customer support ratings from customers
  • Smart automation based on prospects journey and actions
  • Suitable for physical and digital product creators
  • Responsive support
  • Inbuilt Helpdesk, calendar/booking app, video hosting


  • Several skills are needed to be learned to fully enjoy all the features of this platform.
  • The user interface is complicated and navigation might need some getting used to.
  • The trial period might not be enough to test out all the features for some people.
  • Expensive for beginners

SamCart Pros and Cons


  • User-friendly platform. The interface is easy to navigate for the most part.
  • Advance statistical reports such as lifetime value
  • Checkout page abandonment capabilities
  • In-built dunning system.
  • Finer control over discounts and coupons.


  • Limited payment platforms integration. The service only supports Stripe and PayPal.
  • Relatively rates for the starter package.
  • Lacks a sales tax calculation feature
  • Lagging affiliate program tracker that lacks tracking IDs
  • Poorly organized selling services
  • Can’t build a complete sales funnel
  • No inbuilt membership, video hosting, calendar, helpdesk, and smart automation capabilities.

Conclusion – Which Is Better?

The decision as to which software(s) you are going to use for your business should be made very carefully.

This is because you can’t afford to switch your entire business data between platforms all the time.

If you have identified a significant gap in your current software platform, consider a solution that will make your entire ecosystem run better.

If you want all your business functions combined into one centralized platform, you can consider Kartra.

If you are for a relatively simpler user interface but are open to having multiple software for different services, then you should consider Samcart.

Overall, Kartra has the most features packed into one platform and might offer the best value for money.

That said, I would recommend that you take advantage of free trials to make a solid decision.

Although you might not wish to move your entire business into a platform for trial, you might consider using dummy, or some of your business information to test out the platforms for actual feedback.

But if you walk straight up to me anytime to ask about the better platform between Kartra vs SamCart – I’d choose Kartra even with a closed eye.

Our Pick

With Kartra you have all the tools you need ready-to-go at your fingertips, which makes it ridiculously easy to build and scale your online business fast… with tons of extra features at a more affordable price.

Below are the links for you to see the demo of distinctive Kartra features:

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