OptimizePress vs ClickFunnels

I hope you are ready for this right? It’s OptimizePress vs ClickFunnels ultimate comparison. Most of you are always out on the look for the best resources, best tools and the ideal route to go when it’s time to make an upgrade in your business.

And for sure the reason behind this is getting more leads, increasing the customer base and of course making more money.

We all know how insatiable we all are (Honestly, I’m and not sure about you).

We have daily needs; our children, wives, husbands, parents, rents, cars, it goes on and on…

All these needs to be met – BUT – how can we take care of all these responsibilities without having to make it reflect on our businesses negatively?

As we are taking care of these, we also need to take care of our businesses. Because this is where we get the money used in settling all these.

So, taking care of our business means investing in tools and resources that are sure to help us make more money, right?

  • A tool for getting more customers who are ready and willing to buy from you over and over again.
  • A tool for lead generation
  • A tool for nurturing leads and converting them to customers
  • A tool that makes things easier for you by letting you make a continuous sale in your business even while you’re spending time with your loved ones or on vacation.

OptimizePress and ClickFunnels are those types of tools, called sales funnel builders.

There are lots of things you can achieve with these two powerful tools, but as you know there is no way you can use both tools at the same time for the same kind of business.

You only need one.

So, which should you choose among these two-lifesaving software that’s capable of making a HUGE impact?

That’s what we shall be looking at today.

ClickFunnels vs OptimizePress Summary:  If you’re in a rush to find out the best sales funnel and marketing platform for your business  – save the scroll by getting started with ClickFunnels. It was declared the WINNER due to it’s complex, easy-to-use and smooth editor, plus comes with duplicatable pages, funnels and free courses than OptimizePress.

OptimizePress vs ClickFunnels: Overview

Overview of OptimizePress

OptimizePress is a software that comes in the form of a WordPress plugin that is used to build websites aimed toward lead generation and sales conversion.

OptimizePress builder

This is a user-friendly software that has been helping business owners over the years create opt-in pages, landing pages, sales pages, and membership portals.

There are quite a few landing page design templates and elements for all users of OptimizePress which allows them to come out with a very sweet looking design in no time.

OptimizePress comes with a couple of features that are easy to implement into your website or landing page. One of the reasons why OptimizePress is happened to be a nice choice for most online marketers is that it’s easy to learn and execute.

Features of OptimizePress

Optimize has few features that might be of great interest to you. See them below:

Unlimited pages

OptimizePress enables you to create lots and lots of pages (landing pages, sales pages, etc.) without limit, on each site you’ve given license to.

There are also pre-built templates which makes it easy for you to get your pages done faster, and they’re divided into categories:

  • Opt-in pages
  • Landing pages
  • Sales pages
  • Webinar pages
  • Thank you pages
  • Membership site pages

Each of these page templates are focused on a specific goal for your business, but you can customize them any way you want.

Hosted on WordPress

OptimizePress works only with WordPress websites which warrants you to have your own self hosted site.

You can install OptimizePress as a WordPress theme or install it as a plugin. You’ll have access to everything needed when you install it.

Great elements

With the OptimizePress LiveEditor where the main editing and designing takes place, you can add awesome elements such as buttons, audio players, video players, countdown timers, boxes, testimonials and many more.

There are greater elements in the Publisher and Pro plan holders where they get access to the PlusPack elements, making it possible to add product showcases and sliders to your pages.

A/B split testing

Using the OptimizePress Experiments module, you can compare two or more variations of your page designs.

Then you can decide which will be likely to bring more money.

Membership site

This software features a membership site feature called Optimize Member module. Responsible for protecting your content and allows you to sell access to people.

One-time fee

All OptimizePress plans are charged on a one-time fee (how sweet?).

Although you will need to pay $39, $59 and $79 respectively on each of the plans yearly to retain access to support and updates.

OptimizePress Plans and Pricing

All OptimizePress packages are charged one-time and do not automatically re-bills. You can choose to extend your support & updates after 1 year from $39.

OptimizePress Plans and Pricing

The Core plan costs $97 (one-time fee) which you can use on 3 sites

The publisher plan costs $197 which you can use on up to 10 sites

The Pro plan costs $297 allows you to use on up to 30 sites

Pros of OptimizePress

One-time fee option

This is an advantageous side! You do not need to bother about monthly charges for using this tool. Just pay once and you have access to it for life.

Perfect for content creators

OptimizePress is the best and most recommendable sales funnel builder and landing page software for Bloggers, Copywriters or other content creators, because of its appealing options, WordPress hosting, and SEO friendliness.

Easy to learn by anyone

OptimizePress also uses drag and drop editor like most landing page software’s. This feature makes it easy to learn.


Because you do not need to keep paying on a monthly basis, this makes OptimizePress one of the cheapest sales funnels and landing page builders out there.

You have control

With OptimizePress you’ll have more control over your site and pages, Unlike ClickFunnels where all your business is hosted on their database. According to whoishostingthis, 27% of the total sites on the internet are powered by WordPress and it makes up 14% of the top 100 websites in the world.

That means you’re likely to be in safe hands while on WP.

Cons of OptimizePress

Not a suitable sales funnel software

Being that OptimizePress is similar to a few of the great sales funnel builders out there with its membership site feature, it is not a good option for building a sales funnel.

Because you’ll need a lot of connections to do in order to come up with a good funnel.

No inbuilt autoresponder

It will be difficult monitoring your prospects’ actions inside of your funnel, unlike ClickFunnels which gives you such a great option.

Not for Upsells and Downsells

If your type of business is the type involving upsells and downsells which helps you in making more money and taking prospects up your value ladder, then OptimizePress isn’t the best to use for this.

No free trial

OptimizePress doesn’t offer its users a free trial period to test run the tool to see if it fits with their needs. Although they offer a 30 days money-back guarantee.

ClickFunnels Vs OptimizePress: Overview

Overview of ClickFunnels

ClickFunnels vs OptimizePress

ClickFunnels is a software that makes it easy for you to birth your idea into reality by providing you with the necessary features that make the launching of your product a great success.

This is a complete sales funnel builder housing most of the functionalities you will need to generate leads, build a relationship with the leads and make them buy your product probably at the back end using autoresponder software.

Whether you want to create a landing page, email sequences, sales page, webinar page and many more, ClickFunnels can help you make it happen.

The ruggedness of ClickFunnels is what makes it a kind of desired platform.

ClickFunnels features

Page templates

ClickFunnels gives you the opportunity to choose from the pre-built sales funnel template in the funnel library.

Each of the funnel templates has been already designed for a particular industry, so all you have to is add your branding components.

Here are the pre-built funnels you can choose from:

  • Product launch funnel
  • Perfect Webinar funnel
  • Network Marketing funnel
  • Bestseller Book Funnel
  • Webinar Funnels
  • Fishbowl funnel and many more

After chosen a predefined sales funnel, then you can proceed to choose a template for each of the pages.

Drag and drop editor

ClickFunnels has a simple WYSIWYG editor which is exactly what most business owners’ desires in a sales funnel builder.

The drag and drop editor inside of ClickFunnels lets users create funnels without coding skills.

A/B split testing

You can create a split test page to test the effectiveness of the page with visitors to your funnel which lets you get the best version.

Funnel cloning capability

You can share as many funnels with others, so they can use or replicate their way to success. You can also use this feature to make money with ClickFunnels.


The Backpack is an affiliate platform that lets you manage and assign marketers who shall help you drive sales to your funnel.

Inbuilt Members area

The creation of your online course has become easier with the aid of the ClickFunnels members’ area feature which is responsible for the building of membership sites.


A powerful automation tool that helps you follow up leads and convert them inside of your sales funnel.


You really do not need to worry if ClickFunnels supports other marketing tools you need to incorporate into your business to make money. You’re covered in that aspect.

One-Click upsell

ClickFunnels supports upsell and downsell capability which allows you offer additional products and services to your customers without requiring the to re-enter their credit card information.

ClickFunnels Cost

You get a free 14-day trial to test out everything when you sign up for ClickFunnels then you can decide if it’s something worth sticking with. Check out the pricing plan:

ClickFunnels pricing

StartUp ClickFunnels Plan $97 per month

This is the basic plan where you will have access to build up to 100 pages, 20 funnels, 20, 000 visitors, unlimited number of contacts, 3 custom domains and every other feature except the Backpack and Actionetics features.

Platinum plan $297 per month

This is the Platinum suite plan is for a business that has larger needs in terms of visitors, funnels, etc.

You get an unlimited number of funnels, visitors, pages, and domains. You’ll also have access to the inbuilt autoresponder and affiliate management platform.

Plus access to all the courses inside of Funnel Flix.

Pros of ClickFunnels

All in one

ClickFunnels is the definition is of a complete sales funnel builder.

Overall, it’s great to have things centralized and ClickFunnels will help you build your landing pages, create order forms, sales pages, upsell/downsell pages and trigger emails all from one platform.

Free Domain and Hosting

ClickFunnels hosts each of your pages and you also get unlimited free domains on the $297 plan and 3 domains on the basic plan of $97.

You don’t need to pay for hosting or buy a new domain name. CF gives it to you for free unlike on OptimizePress hosted on an already paid self-hosted platform.

Smart follow up

This is a great advantageous side of ClickFunnels allowing you automatically follow up leads and nurture them. This gives you full power to monitor your prospects during their journey.

One-click upsell and downsell

This great function lets you sell more of your complementary products with the front end offer inside your ClickFunnels funnel.

Great community and unlimited bonus

Due to the reputation and great following ClickFunnels has, users get an amazing experience in the community by interacting with top business owners.

You also get thousands of dollars’ worth of bonuses which will guarantee your success when you join through the right system.

Free trial period

CF gives you a free 14-day trial period to test it before you commit your cash. There’s also a 30-days money-back guarantee if you aren’t satisfied.

Cons of ClickFunnels


As you’ve already seen, ClickFunnels monthly recurring startup plan costs the same as the OptimizePress one-time fee payment of the Core plan.

That is; in ClickFunnels you pay $97 on a monthly basis whereas you pay a one-time fee of same amount in OptimizePress.

Drastic Limitation on the Startup plan

OptimizePress gives you access to build unlimited pages, unlike ClickFunnels where you get 100 pages, 20 funnels and 20k/mo visitors limit.

To get all the Unlimited features in ClickFunnels, you must be on the Platinum plan.

OptimizePress vs ClickFunnels – Which Should you use?

To be fair, both of these tools have their advantages and disadvantages. Also using either of the tools depends entirely on the level of your business and complexity.

Talking in terms of pricing

There is no doubt that comparing ClickFunnels vs OptimizePress in terms of pricing, OptimizePress wins in this aspect (one-time $97). No painful monthly recurring fees and more focus on your business in a very long while.

On the surface, it is significantly cheaper than ClickFunnels. Imagine $97 recurring vs $97 monthly?

Price winner = OptimizePress

Complete Sales Funnel Builder

No argument that ClickFunnels wins in terms of overall functionality of not just what a typical business owner desires to see in a funnel builder – but guaranteed to bring sales.

  • You get free hosting
  • Inbuilt Shopping cart
  • Inbuilt Autoresponder
  • Inbuilt affiliate management platform (less ad spend)
  • One-click upsell and downsell (more money)
  • More support and training
  • Retiring in 100 days program (sweet)

Overall in functionality winner = ClickFunnels

So, it all depends on the route you wish to go. If you’re the type looking to build a simple landing page for your business or a less complex sales funnel with minimal cost and functionalities…

I’d stick with OptimizePress.

If not, then testing ClickFunnels for free for complete 2 weeks will go a long way in helping you build a business empire with everything you need to automate your whole marketing process.

Leave a Reply

Your email address will not be published. Required fields are marked *