SEO tools powers much every search marketing strategy.
From keyword research, rank tracking, and even keeping an eye on your competitors.
The list goes on…
We use them every step of the way.
SEMrush and Long Tail Pro are two useful, renowned SEO tools used by bloggers, SEOs, marketers, and agency owners to get better keywords and rankings.
In this post, I’m going to put an end to the SEMRush vs Long Tail Pro battle, comparing both SEO tools so you can pick the best fit for your business.
Stick around till the end and let’s get the battle started.
SEMrush vs Long Tail Pro – Overview
Looking at their individual overview:
What is SEMRush?
SEMrush is an online visibility management platform and an all-in-one marketing toolkit with various solutions for digital marketing professionals.
It is an SEO tool with various features to power up your SEO, paid traffic, social media, content & PR campaigns.
They are used by over 4 million marketing specialists worldwide including big organizations such as eBay, Quora, WIX, HP, and more…
SEMRush has large volumes of data to provide you with keyword research, backlinks analysis, PPC campaign analysis, content optimization, competitor analysis, Technical SEO audit, and more.
What is Long Tail Pro?
Long Tail Pro, on the other hand, is used as a long-tail keyword research tool by thousands of digital marketers on a daily basis.
It helps you uncover tons of long-tail keywords in minutes to power up your search strategy and rank higher in Google.
With Long Tail Pro, you can find less competitive keywords that can get you traffic with ease.
The tool is an Adobe Air-based software, works on Windows and Mac, and was built by Spencer Haws.
Long Tail Pro is trusted by internet marketers, SEOs, content marketers, social media managers, bloggers, industry leaders, and it is a must-have tool to discover keyword suggestions easily.
Let’s jump in and see what you can do with both tools.
Features of SEMrush and Long Tail Pro
Keyword Research
SEMrush has keyword research as its core strength and was primarily built for that purpose.
You are able to search for desired keywords and get in-depth keyword data for keywords right from inside your SEMrush dashboard.
Once you log in and enter a keyword you want to rank for, you will get relevant data for the particular keyword.
They give you data on metrics like search volume, CPC, search trends, competition, keyword suggestions, keyword ideas, and more.
And it’s pretty easy to import all these data to your email.
To get a better idea of keywords to focus on, SEMRush also gives you estimated data on how much organic traffic sites ranking on the first page gets.
Plus, you also get to see PPC data for every keyword you search for. To also add, SEMrush has a special inbuilt keyword research function called The Keyword Magic Tool.
The Keyword Magic Tool gives you a powerful resource to analyze an entire search market, study niche subtopics, and groups, and save your research as you do.
Building profitable SEO and PPC campaign hasn’t been easier with SEMrush Keyword Magic Tool.
For LTP:
Long Tail Pro was built for long-tail keywords.
And it provides you with three tried-and-tested methods for researching keywords.
You can enter a seed keyword and get up to 400 long-tail keyword ideas that meet your preferences fast in seconds.
You can filter based on search volume, average CPC bid, rank value, and more metrics.
Say goodbye to never-ending spreadsheets and simplify your keyword selection process!
Another route to doing keyword research with Long Tail Pro is to check out what’s working for your competitors and piggy-back on all their hard work.
Long Tail Pro has a competitor keywords mode that allows you to use their keyword strategy when you search with their domain or page link.
You can compare the keyword suggestions using relevant metrics and identify proven keywords.
Competitor & Backlink Analysis
Using SEMrush, you can compare the domains of your competitors, and do a backlinks analysis.
It has a special SEMrush backlink gap tool that allows you to easily monitor competitors’ strategy, analyze their backlinks profile of your competitor, find the link building gaps, and discover more backlink opportunities.
SEMRush empowers you to reverse engineer your competitor backlinks, assess their backlink profile, identify the most prospective outreach targets, filter out, and export data.
Long Tail Pro does more of competitor research and less of backlinks analysis.
You get tools to spy on your competitors and dominate your competitors.
When you generate long-tail keyword ideas, you can do a competitive analysis of the top sites that appear in SERPs for those search terms.
Use metrics such as trust flow, citation flow, site age, and referring domains to filter and know your chances of outranking your competitors.
Another route is to copy a competitor’s domain or page link URL, enter it into the keyword research tool, and get a view of their keyword strategy.
Plus, Long Tail Pro shows a SERP breakdown for Google keyword ideas that reflect the most effective method, be it PPC or organic listings.
Rank Tracker
SEMrush has an in-built to track your search ranks. Called the SEMrush Position Tracking Tool.
The feature helps you to stay aware of your ranking position for various keywords at any time.
And the rank data on SEMRush is updated daily.
Which means you’re accurate, updated data at every point in time.
SEMRush also gives you a special visibility score which informs you of how search visible your site is in the search engines and you can create multilingual tracking campaigns for any location.
On the other hand:
Long Tail Pro also gives you updated rank data every day.
Long Tail Pro comes with a built-in rank tracker to keep you informed of your search growth and wins and also help you determine whether or not your search strategy is working.
You get hard, cold data to guide your every move and ensure your search marketing campaign is run based on “guesstimates”.
To use the rank tracking feature, simply enter your domain or page link, and add your target keywords. Long Tail Pro will allow you to check the rank for every search term you entered.
It will also do a daily update of your rankings for each keyword to help you make informed, data-driven decisions.
Support
SEMrush has a robust knowledge base, an academy to take marketing certification courses, and a blog to teach you SEO and marketing.
They also provide email support to attend to complaints from customers.
When you scroll down to the footer on the home page, you can find the “contact us” button which directs to a page to fill some details about your queries.
And you will get a helpful response back in usually about an hour.
Long Tail Pro also gives you Advice and answers and support when you run into trouble using the tool.
You can contact support to submit your support request via email or chat.
There’s a chat icon in the bottom right corner of the Long Tail Pro app which allows you to send a message to support. Note that this is not live chat so you have to wait a while to get a response.
They claim to respond to support requests within 24 hours during the week and slower during weekends due to limited support hours.
Other support solutions include Frequently Asked Questions (FAQs), troubleshooting guides, Long Tail Pro blog, and expert advice on using Long Tail Pro.
Long Tail Pro vs SEMrush Pricing
SEMRush Pricing
SEMRush has three pricing options each priced monthly and you can save money with a 16% annual discount on all plans when you pay yearly.
Here are the SEMRush plans available for you to get started with:
- Pro Plan for $99.95 per month
This plan gives over 40 in-built SEO tools to run your SEO, PPC, content, and SMM campaigns and it is ideal for freelancers, digital marketers, and in-house SEOs on a limited budget.
You would pay $83.28 per month ($999.36 billed annually) for the Pro plan when you apply the yearly discount.
- Guru Plan for $199.95 per month
This second plan is a great fit for SEO, content, and social media agencies and you get all the features on the Pro plan along with branded reports, content marketing platforms, extended limits, and historical data.
On applying the annual discount, you get to pay $166.62 per month ($1999.44 billed annually).
- Business Plan for $399.95 per month
This plan is perfect for really large marketing agencies, organizations, e-commerce stores, and businesses with an elaborate web presence.
It gives you all features on the Guru plan along with white-label reports, API access, Google Data Studio Integration, Extended limits, and sharing options. You pay $333.28 per month ($3999.36 billed annually) for the business plan when you claim the yearly discount.
- Enterprise Plan
Enterprise users are not left out. SEMRush has a custom enterprise plan and you’ll need to reach out to the admin with the special marketing needs and demands of your business.
Long Tail Pro Pricing
Long Tail Pro also has three pricing plans and they give you a discount when you pay annually.
They give you a 7-day FREE trial to get hands-on training on how the tool works.
Here are the pricing plans available when you want to get started with Long Tail Pro.
Starter Plan for $37 per month
This plan gives you some limitations and restrictions and is well suited for marketers and SEOs on a small budget.
On applying the yearly discount, you pay $25 per month ($297 billed annually) and get the following features on the starter plan:
- Keyword lookups per 24 hours (800)
- KC calculations per 24 hours (800)
- SERP lookups per 24 hours (800)
- 30 Tracked Keywords (30)
- Unlimited Tracked Domains (Unlimited)
- Rank Updates (Daily)
- Account Management
Pro Plan for $67 per month
This plan gives you a lot fewer limitations than the starter plan and you get to pay $45 per month ($537 billed annually).
The Pro plan comes with the following features:
- Keyword lookups per 24 hours (2500)
- KC calculations per 24 hours (2500)
- SERP lookups per 24 hours (2500)
- Tracked Keywords (200)
- Tracked Domains (Unlimited)
- Rank Updates (Daily)
- Simultaneous logins (2)
- Plug-and-play suite of templates to scale your SEO (Annual plan only)
Agency Plan for $147 per month
You get all the Long Tail Pro features with no restrictions on this plan. If you want to pay yearly, your bill reduces to $98 per month ($1177 billed annually) and you get the following features.
- Keyword lookups per 24 hours (6000)
- KC calculations per 24 hours (6000)
- SERP lookups per 24 hours (6000)
- Tracked Keywords (1000)
- Tracked Domains (Unlimited)
- Rank Updates (Daily)
- Simultaneous logins (5)
- Plug-and-play suite of templates to scale your SEO (Annual plan only)
Final Words – Longtail Pro or SEMrush?
SEMRush and Long Tail Pro are SEO tools that give you the data you need to power your search marketing strategy.
You get in-built tools and features for keyword research, rank tracking, and competitor research.
But still, SEMrush shines greatly and is miles ahead of Long Tail Pro in terms of a variety of functionality. While Long Tail Pro is used for mainly generating long-tail keywords, SEMRush touches a lot more parts of SEO.
For instance, you can use SEMRush to sufficiently power your PPC advertising analysis:
It has a complete paid search software suite that gives you adequate data to maximize the results of your Google Ads campaigns.
You can discover PPC keywords, filter them (based on CPC, volume, and other metrics), remove duplicates, and build a perfect keyword list using the in-built PPC Keyword Tool.
That’s not all with SEMrush. Some of its other juicy features include:
- A backlink audit and management tool
- Complete competitive intelligence and reporting
- Organic traffic research and insights
- SEMrush On-page SEO checker
- Site audit
- SEMrush social media poster
SEMRush also gives you a site audit tool to do an overall technical SEO audit on your site, find and fix on-site issues to improve your Google rankings.
If I was to pick a winner of the SEMRush vs Long Tail Pro debate, I would go with SEMRush without thinking twice.
It’s a no-brainer.
From content planning to link building strategies, site audits, rank monitoring, getting insights into your competitors’ strategies in display advertising, organic, and paid search - SEMRush fast track your SEO success.
With every feature you need to run SEO and PPC campaigns, you ultimately can’t go wrong with a free trial of SEMRush.
What are your thoughts on the SEMRush vs Long Tail Pro debate?
