ClickFunnels has a whole suite of products to make you a better marketer.
Many of which has changed my life and business.
Asides from the main sales funnel software itself, there’s a whole lot of training programs, books, funnel templates, webinars, and even software built and marketed by Russell Brunson (and other ClickFunnels associates).
And in this post, we shall be taking an in-depth look at all the ClickFunnels products and what they aim to help you achieve.
The software. The books. The training. And courses.
Meanwhile, If you’re an affiliate looking for other ClickFunnels products to promote aside from the main software – which can be super-competitive – then this list will serve as your CF product bible.
Also, make sure you check my guide on how to promote ClickFunnels here and the affiliate program review here.
Now, let us roll!
This is the main software product every other product in the ClickFunnels ecosystem is built around.
A funnel builder that allows you to build funnels and websites from the ground up (using high converting sales funnel templates) even if you have zero design or coding skills.
Whether it’s a sales page, lead magnet page, opt-in page, squeeze page, webinar page, and more…
ClickFunnels powers you to build the sales funnels of your dream with its drag and drop page builder and tons of proven templates available.
ClickFunnels comes with a ton of features which includes:
- Drag and drop page builder
- High-converting sales funnels templates
- A/B split testing
- Share funnels
- Follow-up funnels
And much more…
Firstly, they give you a 14-day free trial to test out the product and see if it’s a great fit for you.
After that, you choose from the two pricing plans.
The ClickFunnels Startup Plan ($97 per month) gives you most of the essential funnel builder features with some limitations.
While the Platinum Plan gives you ALL the features with almost zero limitations. You get everything the ClickFunnels core software has to offer on this plan for $297 per month.
#2: One Funnel Away Challenge
One Funnel Away Challenge is arguably the best ClickFunnels training course and it costs just $100.
A ClickFunnels digital product. That comes with some physical items.
It is a virtual training session where you get coached by Russell Brunson along with two of his top marketing coaches, Stephen Larsen and Julie Stoian.
They will hold you by hand and coach you to launch your first (or next) million-dollar generating sales funnel.
You will be given challenges to be completed each day and every resource you ever need to build your sales funnel and offer so you can serve your REAL audience and make money.
Talking about resources…
Here are the materials you get once you sign up for the one funnel away challenge:
- 30 Days of Videos Missions from Russell Brunson ($997 value)
- 30 Days Coaching from Steve Larsen and Julie Stoian ($997 value)
- One Funnel Away Challenge Customized Kit ($247 value)
- Physical Copy of the Challenge Workbook ($97 value)
- MP3 Player ($297 value)
- 30Days Hardcover ($97 value)
- Unlimited Access to 30 days Interviews ($197 value)
- Behind the Scenes – Two Comma Club Interviews ($197 value)
As a participant in the OFA challenge, you will have access to your own One Funnel Away Challenge membership area.
Along with a dedicated OFA community for motivation’s sake and to directly interact with other people taking the challenge.
Alternatively, you can decide to pay only for the digital-only version (for $100 only) which doesn’t require you to pay for all the physical stuff that requires shipping.
Read my One Funnel Away Review here
#3: 10X Secrets
10x Secrets is a practical, done-for-you blueprint that unpacks the principles, process, scripts, and psychology used by Russell Brunson to sell over $3,000,000 in 90 minutes.
On Grant Cardone’s 10x Growth Con stage in February 2018.
Russell will take you through the step-by-step process that he used to generate over $3 million.
This masterclass is not useful to only live event speakers but anyone who wants to sell anything by talking to your audience. It includes YouTubers, podcasters, webinars, door-to-door salesmen, and more.
The masterclass includes:
- The Sales Psychology
- The Precise Sequence and Scripting
- Micro-Commitments, Pacing, and Offer Structure
The 10X Secrets Masterclass comes with three step-by-step training sessions (over 5.5 hours) that Russell uses every time he speaks on stage.
Plus a bunch of other huge bonuses.
#4:Perfect Webinar Secrets
Perfect Webinar Script is a proven template created by Russell Brunson that you can use to engage your audience and close sales on webinars.
You’ll learn exactly when to close the audience, how to pitch your best offer, and what to say to your webinar attendees via the template.
The Perfect Webinar Script is perfect for entrepreneurs, e-commerce business owners, and online marketers who want to sell products either from the stage or online.
Russell made over $120,000 by simply implementing the Perfect Webinar scripts in his very first webinar and he has used the same script to grow ClickFunnels to 100,000+ paying customers.
You get four major parts of the Perfect Webinar which includes:
- The Introduction/Building Rapport
- The One Thing
- The Three Secrets
- The Stack
The Perfect Webinar Script is a free plus shipping offer.
Simply visit the official website to submit your shipping information and get the Perfect Webinar Script and the video training shipped to you.
Learn more about the Perfect Webinar Scripts here
#5: Lead Funnels Swipe File
Lead Funnels is a ClickFunnels product, created to help businesses generate more leads via squeeze pages.
It is an ebook that contains 106 proven lead generation funnels which you can swipe to get more leads and grow your business. Proven and tested to convert strangers to leads.
Lead Funnels is perfect for anyone who wants to generate leads for their business whether coaches, marketers, SEO, agency owners, e-commerce business owners, brick and mortar, etc.
The Lead Funnels ebook only costs just $7.
Which makes it a no-brainer purchase if you’re serious about getting more leads using a tested and proven to convert lead pages for your business.
Download LeadFunnels swipes here
#6: Affiliate Bootcamp
Affiliate Bootcamp is a 4-day long interview series where 15 super affiliates of ClickFunnels come together to share the exact strategies they would use to go from zero to become a top affiliate.
In 100 days or less.
Another ClickFunnels digital product in the form summit/interview.
The boot camp will uncover a lot of strategies you can use to start earning full-time commissions as an affiliate marketer within 100-days.
And the best part is the Affiliate Bootcamp is FREE. The entire boot camp was produced in a presentation style where Russell Brunson interviewed these 15 super affiliates to share the strategies they used to grow their affiliate business.
The super affiliates include:
- Steve Larsen
- Dave Gambril
- Rachel Pedersen
- Jim Edwards
- Greg Jeffries (my favorite!)
- Jacob Caris
- Dana Derricks
- Joe Marfoglio
- Spencer Mecham
- Marley Baird
- JR Rivas
- Josh Rhodes
- Tyler S. Clark
- Billy Gene
- Peng Joon
#7: Secret Masterclass
Secrets Masterclass is a long webinar masterclass where Russell Brunson takes you by the hand and shows you the exact blueprint the top 1% of ClickFunnels users are doing differently than the other 99% of ClickFunnels users are not doing.
An interesting presentation!
Russell Brunson shares the three big secrets that will help you to build a successful business both online and offline.
- Funnel Secret
- Conversion Secret
- And Traffic Secret
As aspected, after the webinar presentation, there’s an offer.
And guess what?
It’s actually an offer to get ClickFunnels at a discounted price – the Platinum package that costs $297/mo – you get it exclusively at $997 for 6 months after the masterclass.
Watch the secret masterclass webinar here.
#8: Funnel Builder Secrets
Funnel Builder Secrets (FBS) is a high-end ClickFunnels product and the plan that lets you save money on a ClickFunnels subscription.
But not as the Secretmasterclass. I love the Secret masterclass more.
The plan comes with 6 or 12-month access to the ClickFunnels Platinum plan ($297 per month), plus access to various training, software, and support which includes:
- Funnel Hacks Masterclass ($1,997)
- Funnel Builder Secrets Training ($997)
- Traffic Secrets Membership ($1,997)
- Access to Funnel Scripts ($497)
- Unlimited Funnels Bonus
- 8 ClickStart coaching calls (on the $5,997 tier)
Plus the obvious, 30-day Money Back Guarantee…
Funnel Builder Secrets comes in three different pricing tiers:
- $1,997 (6 months platinum plan)
- $2,997 (12 months of the platinum plan)
- And $5,997 (12 months CF & 8 ClickStart coaching calls)
Read my Funnel Builder Secrets review.
#9: Funnel Scripts
Funnel Scripts is a platform that provides you the possible fastest way to write great copy (sales pages, webinars, email sequences, and more) without hiring an expensive copywriter.
Although it’s not supposed to replace your copywriter – rather aid you with ideas and inspirations when lost.
It’s the perfect copy software I’d recommend for beginners who are entirely new to copywriting.
The tool helps generates sales copy for you by a combination of proven, pre-written sales copy, and your user input (such as your product name, price, benefits, and more).
A pretty good deal worth exploring.
Funnel Scripts comes at a new one-time lifetime price of $797 which is a really nice steal (for a great copy) if you ask me. To test a bit of its functionality – check out its free headline generator.
Read my Funnel Scripts review.
#10: ClickFunnels Marketing Blackbook
Marketing Secrets Blackbook is a book containing 99 secret marketing formulas written and combined by Mr. Russell Brunson.
Russell compiled the top marketing secret ideas of successful marketers and also described their marketing strategy. And it is free!
Here are the six chapters you find inside the Marketing Secrets Blackbook
- Become An Expert
The secret formulas contained in this book will benefit anyone looking to get their marketing knowledge to the next step as well.
Grab your own BlackBook for free.
#11: Marketing in Your Car
Marketing in your car is a podcast collection created by Russell Brunson for internet entrepreneurs, network marketers, sales marketers, and affiliate marketers.
Who does not know the right way to push their brands and products right into the right market.
The podcasts talk about the big moments of different businesses and also their big crashes, wins, and lessons.
One really cool thing is that there are pre-loaded episodes of his first 257 podcasts on an mp3 player that you can get for free.
Listen to Marketing in your car podcast
#12: Funnel Hacker Cookbook
The Funnel Hackers Cookbook is a mini-book/recipe created by ClickFunnels which shows how you can create a successful sales funnel to convert your funnel visitors to buyers instantly.
Russell Brunson authored the book and describes it as a book that contains all the necessary ingredients you need to create an outstanding offer, sales funnel and get more sales.
The Funnel Hackers Cookbook is FREE and is really helpful to learn about sales funnels and marketing for your online business.
Grab the Funnel Cookbook here.
#13: Brick and Mortar Summit
Yet another ClickFunnels product in the form of a summit.
Brick and Mortar Funnel training mirrors the one funnel away challenge and the affiliate Bootcamp.
It is a training that offers tips and strategies on how brick and mortar businesses can get and retain clients in times of a tough economic recession.
Russell Brunson noticed that small businesses were beginning to fail as a result of the Coronavirus pandemic.
And he brought in experts in the local and small business space to who were already crushing it in their various businesses using funnels.
They shared everything working for them in terms of customer acquisition, funnels, and marketing. It comes as a free summit.
Reserve your space for the brick and mortar summit here.
FunnelFlix is a collection of helpful courses and training programs to help you grow your knowledge in marketing, business strategy, sales, copywriting, mindset, sales funnels, and more.
You’ll find video tutorials and in-depth courses as a user of ClickFunnels.
FunnelFlix can be referred to as the “Netflix” of online marketing or funnel hacking.
To get access to FunnelFlix, you need to be an active ClickFunnels user either on the Startup or Platinum plan.
As a ClickFunnels user, you’ll be able to use, watch, and participate in the training materials that Russell and other top internet marketing and personal development coaches created for you.
Anytime you want. At your convenience.
#15: Dotcom Secrets
An underground playbook for growing your company online.
Is an online marketing book written by Russell Brunson where he shares strategies on how any business owner can use a simple process to improve their traffic, conversions, and sales online.
One of the best sales funnel books ever published.
Within this book is where you’ll find a step-by-step actionable blueprint to getting a complete understanding of how online marketing works.
I wrote a review about it here.
DotCom Secrets is actually free (via the official website) but you only have to pay for the shipping fee which is $7.95 for US locations and $14.95 for international locations.
Order your own Dotcom Secrets here.
#16: Expert Secrets
The Expert Secrets book teaches you how to become an expert and create your own following. Of raving and die-hard fans.
It is Russell Brunson’s second book and a follow-up to the best selling Dotcom Secrets book.
Also a free plus shipping Clickfunnels’ product.
Expert Secrets comes free just as DotCom Secrets (if you buy through the official website) and you only need to pay a shipping fee which comes out to $7.95 for US residents and $14.95 for international residents.
You can also find the paperback edition on Amazon selling for $13.56 (and the Kindle version for $8.69).
#17: Traffic Secrets
Traffic Secrets book that was created to help entrepreneurs get more traffic.
A book on how to drive traffic to attract your dream customers into your websites or funnels to grow your business.
In Russell Brunson’s words:
Traffic Secrets book shows the simple process that we have used to get TENS OF MILLIONS of people to come to our sites every month. It’s a simple strategy that any company could implement, even if they don’t understand what traffic is.
Another free plus shipping ClickFunnels product. With some cool upsells within the funnel. Order your Traffic secrets copy here.
Read my Traffic Secrets review here.
#18: Copywriting Secrets
Copywriting Secrets contains simple plug-and-play copy formulas to get more leads, customers, and sales.
It is a book that teaches you how to write better copy and was authored by a renowned copywriter and online marketing expert, Jim Edwards. Also the creator of Funnel Scripts.
If you want to improve your copywriting, a beginner or copy veteran, Copywriting Secrets will surely help in some ways to fine-tune your copy. Definitely!
In a nutshell, reading Copywriting Secrets will help you:
- Structure irresistible offers that people will grab with both arms
- Increase your sales, regardless of what you’re selling or your target market
- Use proved emotional triggers to get people to buy right now
- Target the right customers who are ready to buy right now
- Add more subscribers to your email list
And a lot more…
The shipping fee costs $7.95 for US residents and $14.95 for international residents. You can also get the Copywriting Secrets book on Amazon for $10.40.
Check out Copywriting Secrets here.
#19: Network Marketing Secrets
Network Marketing Secrets is a book that basically teaches you modern MLM strategies to grow your network marketing business.
Contains expert advice on how to leverage the power of high converting sales funnels to grow your MLM team. The modern way.
Traditional network marketing strategies like reaching out to your friends and family, having home parties, hotel meetings don’t cut it anymore. Obviously!
The Network Marketing Secrets Book is free (just as other ClickFunnels books) and you only have to cover shipping costs ($7.95 US or $16.04 international) to get it delivered.
#20: Funnel Hacking Live
Funnel Hacking Live is a yearly event by Russell Brunson and ClickFunnels team.
Where marketing experts and entrepreneurs gather together to teach and learn various aspects of online marketing and online businesses.
It is an event where you connect and build relationships with other entrepreneurs and funnel hackers to grow and skyrocket your business.
The event started way back in 2015 with about 12 speakers in Las Vegas.
The Funnel Hacking Live event costs around $997 to attend and this covers your general admission into the event for the 3+ days.
Check out the post I did about the latest Funnel Hacking event here.
#21: Free Headline Generator
This tool helps to generate headlines for your pages, funnels, etc.
I call this a free Funnel Script. And I always share it with those who couldn’t get their hands on the main Funnelc Scripts software.
Or for them to just test it free of charge before buying the core tool.
Just to give you an idea – the headline generator is more like 0.5% of the entire Funnel Scripts suite feature.
Explore the headline generator here.
My Final Thoughts/Summary on ClickFunnels Products
There you go with my list of ClickFunnels products.
Now you know – ClickFunnels has a whole ton of products to explore.
Learn funnels. Gain marketing skills. Serve your audience. Change the world. Make money. Grow and scale your business.
What could be more fulfilling?
If you’re absolutely new to ClickFunnels and looking to get started with funnels or any of Russell’s product – then start with Dotcom Secrets book and take some of the upsells if you can afford them.
You’ll be glad you did though.
Dotcom Secrets was actually my starting point with ClickFunnels and funnels as whole 3 years back. So, I can’t recommend it enough.
If you’ve consumed the book then OFA coaching is training worth dying for.
That said… Let me know which ClickFunnels products you love and have gotten great value from.
Or which you plan to start with… in the comment box.