GoHighLevel Pricing (White-Label, SaaS Mode, Email & SMS)

GoHighLevel’s pricing starts at $97/month for the Starter Plan and goes up to $497/month for the Pro Plan. If you want to save, you can choose an annual plan and get up to $994 OFF on the SaaS/Pro option.

What’s great about GoHighLevel is how each plan is designed to fit businesses of different sizes and stages.

All you have to do is take advantage of the free 30-day trial discount (usually 14 days and only available from this special link)

But here’s the thing:

Don’t just pick a plan because it looks good. It’s important to choose one that actually fits your business needs and aligns with your goals.

For example, I recommend starting with the $97 Starter Plan if you’re running a small business. It provides all the essentials without overwhelming you.

If your business is growing and you need more features—like unlimited sub-accounts or a branded desktop app—the $297/month Unlimited Plan might be the way to go.

Finally, if you’re a larger enterprise or agency looking to offer Software as a Service (SaaS) and wish to sell the software and keep 100% of the profit, the $497/month Pro Plan is the best fit! Click here to demo and enjoy the HighLevel white-label plan for free.

Feature	Pricing Detail
Price (Monthly)	from $97.00/month
Special Offer	Save 20% annually 🔥
Free Trial	30-day free trial (special link)
Free Upgrade To Saas/White-Label	Use the code “khris92”
Money-Back Guarantee	No
Payment Method	Credit Card

GoHighLevel Pricing at a Glance – How Much Does GoHighLevel Cost?

When you’re considering GoHighLevel for your business or agency, understanding the pricing structure is essential.

There are three main GoHighLevel plans to consider:

Plan Type	Monthly Price	Annual Price Savings
GoHighLevel Starter Plan	$97/mo	20% discount
GoHighLevel Unlimited Plan	$297/mo	20% discount
GoHighLevel Pro Agency Plan (White Label)	$497/mo	20% discount

The GoHighLevel Starter Plan offers basic features to get agencies started, with a monthly fee of $97. This could be your entry point into the GoHighLevel ecosystem, providing essential tools to manage a small-scale operation.

Your next step up is the GoHighLevel Unlimited Plan, priced at $297 a month, which includes boundless features and the potential for unlimited sub-accounts, making it suitable for agencies looking to scale.

For those seeking a more custom experience, the GoHighLevel Pro Plan provides a white-label option. This plan costs an additional $497 per month to create a more tailored solution for your branding needs.

Remember that while GoHighLevel doesn’t offer a money-back guarantee, it offers a 14-day free trial, which can be extended to 30 days through certain promotions. This allows you to explore the platform’s capabilities before committing financially.

GoHighLevel Starter Plan Details

The GoHighLevel Starter Plan is tailored to meet the needs of single business owners or digital marketing agencies beginning their journey.

At $97 per month or $970/year, it offers an assortment of features to help you manage your client relationships and marketing endeavors efficiently.

Here are the features of the GoHighLevel starter plan:

• CRM Integration: Seamlessly integrate with an existing CRM system, optimizing your customer relationship processes.
• Unlimited Contacts: Add as many contacts and users to your system as possible without worrying about exceeding limits.
• Email Marketing: Equip yourself with powerful email marketing tools to nurture leads.
• Full Online Booking: Simplify booking appointments with a fully integrated calendar system.
• Pipelines: Visualize your sales process with customizable pipelines to track lead status and progress.
• Funnel Builder: Create and manage marketing funnels to guide potential customers through the buying process.
• Social Calendar: Organize your social media marketing with an integrated social calendar.
• Website Builder: Craft your web presence with the included website builder.
• Sub-Accounts: Manage up to three sub-accounts for better organization of your client or business differentiation.

Who Is It For?

Suppose you’re a marketer or business owner looking to understand what HighLevel can do for you without a substantial upfront investment. In that case, this plan provides the essentials to help your business thrive.

GoHighLevel Unlimited Pricing

The GoHighLevel Unlimited plan, for $297 per month or $2,970/year, offers a robust suite of features building on the foundation laid by the Starter plan.

As the name suggests, this plan includes everything from the Starter and is designed to help your business scale effectively without extra charges as you grow your roster of clients.

Key Features:

• Everything in the Starter plan
• API Access: You have the flexibility to integrate GoHighLevel with various systems and software, tailoring it to your agency’s unique needs.
• Unlimited Sub-Accounts: Manage as many client accounts as needed, all for one flat monthly fee, making this ideal for rapid scaling.
• Branded Desktop App: Present a professional face to your clients with a branded desktop application, enhancing their user experience and your brand’s consistency.

Who Is It For?

• Growing Marketing Agencies: If you’re looking to scale your operations, the Unlimited plan means you can add clients without worrying about rising costs.
• Tech-Savvy Users: With API access, you can fully customize your experience for complex workflows.

GoHighLevel Agency Pro SaaS Mode/White Label

With the GoHighLevel Agency Pro SaaS Mode/White Label, you can leverage a comprehensive suite of features at a consistent cost of $497 per month or $4,970/year.

This plan is tailor-made for agencies that require full-scale branding and franchising capabilities.

Key Features:

• Unlimited Features: Access all the benefits of the Unlimited plan, such as funnel templates, advanced API access, and world-class support.
• White Label Mobile App: Offer your clients a uniquely branded mobile app experience to stay connected with your services.
• Zapier: TheGoHighLevel team will create a custom zap specifically for your brand
• Complete White Labeling: Massively scale your brand by white-labeling GoHighLevel; no visible branding other than your own will be seen by your clients.
• Unlimited SaaS Distribution: Sell GoHighLevel as a SaaS platform an unlimited number of times, providing a significant opportunity for business growth and expansion.

Who Is It For?

• Marketing Agencies: Especially those keen on scaling up and providing high-value, customizable services to a wide client base.
• SaaS Entrepreneurs: If you’re looking to sell software as a service, this plan is your turnkey solution to branding and distributing a robust marketing platform.

The Agency Pro plan empowers you to fully brand the GoHighLevel platform and sell the service as your own. It’s designed to bring you the freedom to innovate with pricing, service packaging, and client management—positioning you uniquely in the market and providing a competitive advantage.

Is HighLevel Worth The Cost or Too Expensive?

GoHighLevel can provide tremendous value and ROI for many marketing teams, justifying the monthly costs. However, based on their specific needs and budget, the platform may be too expensive for other businesses.

For Whom Does GoHighLevel Make Sense?

• Agencies and consultants that needs to consolidate multiple marketing tools into one seamless platform. The automation and integrations can optimize workflows.
• Companies focused on lead generation and sales will utilize CRM, email marketing, and funnel-building capabilities to their full advantage. The features can increase conversion rates.
• Businesses looking to scale and grow with unlimited user accounts and advanced features like custom roles and permissions. The platform can support expanding teams and campaigns.

When Might GoHighLevel Be Too Expensive?

• Small or early-stage businesses on a tight budget. The $97+ monthly plans may be cost-prohibitive even though features help grow.
• Companies with very limited or narrow marketing needs. They may not require advanced automation or in-depth CRM management to warrant the investment.
• Organizations are already using separate established tools like email services, CRM, etc. Integrating GoHighLevel may be redundant and not cost-effective.

In my opinion, the value of GoHighLevel comes from leveraging the platform’s breadth of features to maximize efficiency and ROI.

The costs can be well justified for the right business, while for others, they may be an unnecessary expense.

Which GoHighLevel Plan is Best for You?

Choosing the right GoHighLevel plan depends on your specific HighLevel niche and the scale of your operations.

Below, we break down which GoHighLevel plan might suit you best:

• Real Estate Agents, Dentists, Mortgage Brokers, and Restaurants: If you’re a professional in these fields, the Starter Plan at $97/month likely meets your needs for unlimited contacts and essential marketing tools.

• Ecommerce, Coaches, and Digital Agencies: The Unlimited Plan at $297/month is more suitable, as it provides advanced capabilities for handling high volumes of contacts and marketing campaigns.

• Marketing Agencies and B2B: The Pro Plan (white label) at $497/month allows you to brand the service as your own, which can be especially beneficial for maintaining a cohesive client experience.

• Beginners, Bloggers, Authors, and Freelancers: Starting with the Starter Plan is advisable to explore features without a significant investment.

• Affiliate Marketing, SaaS, and Membership Sites: You might scale quickly, so consider the Unlimited Plan for a broad scope of automation and integration.

• Service Business, Gyms, and Personal Trainers: With varied client management demands, starting with the Starter Plan and later considering the Unlimited Plan as your client base grows, would be practical.

• Jewelry, Clothing, and Physical Products: Go for the Unlimited Plan to leverage extensive sales funnels and landing pages for your product portfolios.

• Depending on the scale of operations, specific niches like Hotels, Travel Agents, and Insurance Agents, where customer engagement and sophisticated CRM features are crucial, may benefit from the Pro Plan.

Remember, these are not hard and fast rules but guidelines based on typical needs. Evaluate your particular requirements, considering contact management, CRM features, sales funnel complexity, and personal branding necessity.

Is There a GoHighLevel Discount For You?

When considering GoHighLevel, you may wonder if there are any available discounts to ease your investment. The software offers various pricing tiers, and while discounts are not typically advertised year-round, there are occasional promotions that you might take advantage of.

For new users, GoHighLevel often provides a standard 30-day free trial, which lets you experience the service without upfront costs. Occasionally, a promotion may extend this trial to 30 days for the Pro plan, granting you additional time to assess the platform’s full range of features.

There’s also a 20% annual discount on all three GoHighLevel plans.

What About a Free HighLevel Trial?

HighLevel provides a 14-day free trial which allows you to test the array of functionalities it offers. During the trial period, you can utilize a variety of tools, akin to what you would find as a paying customer.

These encompass a range of features:

• Funnel Building: You can design conversion-optimized sales funnels.
• CRM Tools: Manage your sales pipeline efficiently.
• Website Builder: Create professional websites without the need for external platforms.
• Marketing Automation: Execute marketing campaigns through SMS, chat, and email.
• Appointment Scheduling: Set up your calendar to handle appointments.
• Email Marketing: Design automations and campaigns with ease.
• Membership Sites: Create courses and member-exclusive content.
• Mobile Access: Follow up on leads and manage campaigns directly from your phone.

To begin your free trial, simply visit the GoHighLevel website, opt for the “14 Day Free Trial,” and complete the registration process, which includes providing contact and credit card details.

Remember, your card will not be charged until after the free trial ends, and you may cancel at any time before the 14-day period is up to avoid charges.

During the trial, make it a point to actively explore the platform’s features to determine if they align with your business needs. If you need more time, obtaining an extended trial period is possible.

GoHighLevel Services Pricing

Explore the different services offered by GoHighLevel and understand their specific pricing structures. The service integrates various marketing tools, allowing you to automate diverse digital marketing tasks effectively.

GoHighLevel LC- Email Pricing (HighLevel email pricing)

What is LC Email? LeadConnector (LC) Email is designed to help agencies avoid the hassle of signing up for Mailgun or any 3rd party email service provider.

With GoHighLevel, your email campaigns become more cost-efficient by eliminating the need for third-party services. You’ll pay only $0.675 per 1000 emails, which represents a saving when compared to alternatives like MailGun, which costs approximately $0.80 per 1000 emails.

GoHighLevel LC- Phone Pricing (HighLevel SMS pricing)

What is the LC Phone System? LeadConnector (LC) Phone System eliminates the need for using a third-party telephony provider to send/receive an SMS/call in the CRM.

Connect a phone provider directly through GoHighLevel and enjoy a 10% saving over services such as Twilio.

Here’s the breakdown of the LC-Phone service costs:

• Local Numbers: $1.15/month
• Toll-Free Numbers: $2.15/month
• Outbound SMS: $0.0079/segment
• Inbound SMS: $0.0079/segment
• Outbound MMS: $0.0200/segment
• Inbound MMS: $0.0100/segment
• Outbound Call: $0.0140/minute
• Inbound Call: $0.0085/minute
• Number validation: $0.005/validation

GoHighLevel LC-Premium Triggers and Actions Pricing

Take advantage of GoHighLevel’s advanced automation for premium triggers and actions. While the first 100 executions are free, additional executions are priced at $0.01 each—a competitive rate compared to similar functionalities on Zapier, which cost $0.04 per execution.

GoHighLevel Content AI Pricing

Revolutionize your marketing copy with GoHighLevel’s Content AI. The initial 500 words are free, and subsequent content costs $0.09 per 1000 words. It’s a cost-effective way to generate creative material for your campaigns.

GoHighLevel Reviews AI Pricing

With Reviews AI, automating review responses is seamless. While the first three responses are free, each additional response is priced at $0.08. You can also re-bill these costs to your clients when you’re on the Pro account with SaaS mode activated.

GoHighLevel Add-On Pricing Details

Basic and Advanced Account Setup

When you opt for a Basic Account Setup at a one-time cost of $300, you can swiftly kick off your user experience with GoHighLevel. You gain an instantaneous start and receive a valuable one-hour onboarding session with an expert to guide you through the platform’s essentials.

If your ambitions are scale-oriented, the Advanced Account Setup is your go-to service, available at a one-time payment of $1,000.

This package goes beyond the basics, delivering five one-hour consulting sessions to fine-tune your strategy and help maximize your business’s potential with GoHighLevel’s extensive features.

Priority Support

Have your issues addressed with minimal delay through Priority Support.

For $300 a month, this service places your queries at the front, ensuring faster response times for both email tickets and live chat inquiries, thus keeping your operations smooth and uninterrupted.

HIPAA Compliance

For those in the healthcare sector, ensuring HIPAA Compliance is non-negotiable. Secure your GoHighLevel account with the monthly option of $297, or take advantage of the quarterly rate of $2,970, encapsulating peace of mind and industry-standard privacy for your medical data handling.

Eliza Agent

Eliza Agent elevates lead management with a monthly charge of $500, granting access to the platform with five user accounts.

Additional accounts will cost $99/month. Depending on your initial investment, you can engage and progress your leads efficiently with additional setup fees of either $2,500 or $1,000; occasionally, these fees may even be waived as part of special promotions.

White-Label Mobile App and Zap

For a refined brand presence, consider the white-label mobile app, priced at $497/month, or combine it with Zap for a quarterly cost of $1,491. This option effectively gifts you the white-label Zap service, enhancing your app’s professional appearance and automating workflows without extra monthly expenses.

With these add-ons, GoHighLevel not only boosts your operational capabilities but also closely aligns with your agency’s specific demands and aspirations.

Read my GoHighLevel Review Guide

FAQs on HighLevel Pricing Plans

How Much Does GoHighLevel Charge for Email?

GoHighLevel charges $0.01 per email sent through its servers. These costs can accumulate quickly for businesses with high email volumes, potentially reaching hundreds of dollars in monthly expenses.

What Is the Cost of GoHighLevel’s Inbound Webhooks?

GoHighLevel includes inbound webhooks as a feature at no extra charge, allowing you to integrate external systems seamlessly without worrying about additional fees.

Is There an Extra Cost for GoHighLevel’s AI Features?

No, GoHighLevel’s AI features are included in all pricing plans at no additional cost. This gives you access to powerful AI tools for marketing and automation without any extra fees.

How Is GoHighLevel’s SaaS Pricing Structured?

GoHighLevel’s SaaS pricing is available in monthly and annual subscription plans. The annual plans offer discounts, saving you money compared to paying month-to-month. Pricing is scalable and tailored to fit the size and needs of your agency.

Can I Use GoHighLevel for Free?

Yes, GoHighLevel offers a 30-day free trial to use the platform at no cost. After the trial period, you’ll be billed according to your chosen plan.

Does GoHighLevel Offer Special Pricing for Bulk Emails?

You can use GoHighLevel’s LC-Email service to send bulk emails, though specific pricing for this service may depend on your usage.

Are There Any Hidden Fees with GoHighLevel?

There are no hidden fees with GoHighLevel. However, additional costs may apply if you purchase extra services or add-ons.

What Features Are Included in GoHighLevel’s $497 Plan?

The $497/month Pro Plan (the Agency Pro plan) is designed for larger agencies. It includes advanced features like white-labeling, API access, customization options, and deeper integration capabilities.

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Affiliate Disclosure: We are an independent entity from HighLevel. We are not an agent or employee of HighLevel and have no authority to make binding contracts or represent HighLevel. We receive referral payments from HighLevel. The opinions expressed here are our own and shall NOT be interpreted or considered as representations, guarantees, or statements made by HighLevel Inc or any of its subsidiaries, agents, or assigns.