GoHighLevel Review: Should You Buy Into The HYPE?

Wondering if you should sign up for the GoHighLevel 30-day free trial or let it pass?

Well, keep reading my HighLevel review to find out.

I entered the world of sales funnels back in 2018, right as ClickFunnels was making waves. At the time, it was a game-changer for building landing pages and managing leads. Fast-forward to today, and while ClickFunnels is still a strong contender, the landscape has evolved.

That’s where GoHighLevel grabbed my attention early last year.

Right now, GoHighLevel has stepped up as the new king of funnels and all-in-one platforms, edging out competitors like ClickFunnels.

When running a business—especially in marketing or client management—finding a platform that can handle everything in one place feels like striking gold. And that’s exactly what GoHighLevel promises: a full suite of tools combining CRM, marketing automation, and more.

After spending time with GoHighLevel for months, I have mixed feelings about it. There’s a lot to love, like the free 5-day review challenge to get your business up and running fast, but also a few things you might want to consider before diving in.

Let me walk you through my experience with the platform.

What Exactly Is GoHighLevel?

So, what’s GoHighLevel all about? At its core, it’s a platform built to make running your agency or business way simpler. While CRM is its backbone, GoHighLevel isn’t just about keeping track of contacts. It’s packed with marketing automation features, funnels, landing pages, email marketing, SMS automation—you name it.

If you’re tired of juggling multiple subscriptions like ClickFunnels, ActiveCampaign, and Calendly, GoHighLevel promises to bring all those tools under one roof.

Let’s take a quick look at how much GHL claims you can save by consolidating everything:

Should You Use GoHighLevel?

Deciding whether GoHighLevel is the right fit really depends on your business and what you're looking for in a software solution. Personally, after my trial and two month’s subscription, I decided not to continue paying for it—I didn’t find much use for it in my business, especially since I don’t rely heavily on sales funnels these days.

I mainly work with WordPress and my shopping cart software, which already covers most of my needs.

That said, if you’re an agency owner, a marketer managing multiple clients, or running a service-based business looking to streamline operations, GoHighLevel could be a great option to explore.

Here are a few key benefits:

• All-in-One Solution: Want to simplify your operations? GoHighLevel combines CRM, email marketing, SMS automation, and funnel creation in one platform. This can save you time and money that would otherwise go toward multiple tools.
• Agency-Focused Features: GoHighLevel is built with agencies in mind. Features like white labeling allow you to offer GoHighLevel as your own solution to clients, giving your business a professional edge and potentially allowing you to charge higher fees.
• Advanced Automation: If automation is important to your business, GoHighLevel delivers. You can create complex workflows to nurture leads, schedule reminders, and follow up with clients—cutting down the time you spend on manual tasks each week.

Despite all these benefits, GoHighLevel might NOT be right for everyone.

If you only need basic functionality, like a simple CRM or landing pages, GoHighLevel might feel like overkill, with added complexity that you don’t really need.

Also, if you’re looking for highly customizable, visually polished sales funnels, platforms like ClickFunnels might be a better fit, offering an easier, more flexible experience.

What I Love About GoHighLevel

Even though my experience with GoHighLevel was relatively brief, several features stood out to me as real game-changers.

Here’s a deeper dive into what I loved about it:

• Comprehensive Tool Suite

The biggest advantage of GoHighLevel is its all-in-one approach. For agencies, this is a major time-saver. Instead of juggling multiple tools for lead management, email campaigns, appointment scheduling, and landing page creation, everything is consolidated in one place. It’s perfect for streamlining operations and improving efficiency, especially for businesses managing multiple clients or projects.

• White Label Option

If you own an agency, GoHighLevel’s white-label feature is a huge win. You can fully brand the platform to match your agency’s identity and present it as your own to clients. This not only boosts your professional image but also allows you to offer a complete solution to clients, which could even justify higher service fees.

• Affordability

GoHighLevel’s pricing is surprisingly competitive for the value it offers. With a flat fee, you get access to a whole suite of tools that would usually cost significantly more if purchased separately. For small agencies or businesses looking to expand their operations without breaking the bank, GoHighLevel is an incredibly cost-effective option.

• Advanced Automation Capabilities

The platform’s automation features really impressed me. You can set up sophisticated workflows for lead nurturing, follow-ups, reminders, and more. This kind of automation can save you hours each week, and more importantly, it allows you to scale client management and retention efforts without increasing your workload.

• Active User Community

GoHighLevel has a thriving and engaged user community, which was a big plus for me. The online groups are a great resource for getting answers to common questions or troubleshooting issues. Plus, GoHighLevel frequently updates its platform based on user feedback, which shows they’re committed to improving and adapting to their users' needs.

• Customizable Funnels and Landing Pages

Another feature I really appreciated was the ability to build customizable funnels and landing pages. GoHighLevel offers a variety of templates and the flexibility to tailor each page to your specific needs. Whether you’re running a promotion or setting up a lead capture page, the platform makes it easy to create and tweak funnels that convert.

• Integrated SMS & Email Marketing

GoHighLevel’s integrated SMS and email marketing tools are robust and user-friendly. You can run targeted campaigns, automate responses, and engage with leads across multiple channels—all from one platform. This level of integration eliminates the need for multiple third-party tools, saving you time and hassle.

Where I Feel HighLevel Falls Short

While GoHighLevel packs a lot of powerful features, it’s not without its challenges.

Here are a few areas where it could use some improvement:

• Steep Learning Curve

GoHighLevel offers a ton of features, which is fantastic once you’re up and running—but getting there can be a hurdle. The platform isn’t as intuitive as some simpler tools I've used in the past, so it might feel a bit overwhelming initially. If you’re used to straightforward, user-friendly interfaces, expect a bit of a learning curve as you get familiar with everything.

• Funnel Customization Limitations

The funnel-building options in GoHighLevel are solid, but they might not measure up to the customization levels offered by platforms like ClickFunnels or Leadpages. If you have specific design needs or prefer complete creative freedom, GoHighLevel’s templates or snapshots can feel a bit restrictive.

• Mobile Application Limitations

While GoHighLevel’s mobile app is handy for basic tasks, it’s not as robust as the desktop version. If you rely on mobile access to manage your business on the go, you might run into performance and usability issues. For those who are constantly on the move, this can be a bit frustrating.

• Email and SMS Marketing Performance

Having email and SMS tools built-in is a great addition, but they don’t quite match up to dedicated email marketing platforms like ActiveCampaign and Getresponse. Users occasionally report issues with email deliverability, and the templates can feel a bit limited.

• Third-Party Costs for Email Marketing

Although GoHighLevel includes email marketing capabilities, it relies on third-party services like Mailgun to actually send the emails, which incurs separate fees. These costs can add up faster than you’d expect for high-volume campaigns.

How Much Does GoHighLevel Cost?

GoHighLevel provides various pricing options based on the features and access you need for your business.

HighLevel Agency Starter Account ($97/month)

The Starter plan is designed for independent marketers or smaller businesses aiming to streamline their processes. This plan includes essential features such as:

• CRM system for customer management.
• Unlimited sales funnels to capture leads.
• Landing pages for promoting offers.
• Email and SMS marketing capabilities.
• Calendars and appointment management tools.
• Pipeline management for tracking sales.

HighLevel Agency Unlimited Account ($297/month)

As its name suggests, this plan is tailored for agencies managing numerous clients. Along with everything in the Starter plan, you also receive:

• Unlimited sub-accounts to manage different clients' needs.
• White-label features allowing for branding your services.
• API access for custom integrations with other tools.
• Comprehensive client management tools for better organization.

HighLevel White Label Mobile App Add-On ($497/month)

GoHighLevel includes an add-on for creating a white-label mobile app to elevate your brand offering. This feature lets you design a mobile app under your brand for your clients, enhancing your service and contributing to a more professional image. It is especially beneficial for agencies aiming to offer a complete mobile solution to their clients.

Read more: Detailed GoHighLevel Pricing Plans

Any Other Hidden Fees with GoHighLevel?

While GoHighLevel is relatively straightforward in terms of pricing, you may encounter additional fees, especially if you use advanced features.

• SMS and Call Costs: GoHighLevel partners with Twilio to manage text messages and phone calls. This means you will incur separate charges for these services. For example, SMS messages cost about $0.0075 per message, and outbound calls are roughly $0.013 per minute. If you run frequent campaigns, these costs can add up.
• Email Marketing Charges: GoHighLevel does not provide built-in email sending, so you must connect it with another service like Mailgun. Mailgun typically charges around $0.01 per email, which can lead to increased bills if you send large volumes of emails.
• White-Label Mobile App: If you opt for the mobile app feature mentioned earlier, you will be charged an additional $497 per month. This is an investment worth considering for agencies wishing to deliver their clients a premium experience.

What About GoHighLevel Discounts?

Several HighLevel discounts are available if you’re interested in lowering your expenses while using GoHighLevel.

First, opting for an annual payment plan instead of going month-to-month can save you up to 20% on your subscription. This could be a smart choice if you plan to use the platform long-term.

Additionally, GoHighLevel currently offers a 14-day free trial and an extended 30-days trial period. This allows new users to test out the features without any initial cost. You can also join the GoHighLevel Free Live Bootcamp, which helps you learn how to make the most of the tools available.

10 Key GoHighLevel Feature Lists and Benefits

1. Sales Funnels and Website Builder

HighLevel simplifies creating effective sales funnels with an intuitive, drag-and-drop builder. Whether you want to use one of their many customizable templates or start from scratch, the process is flexible and user-friendly.

You can build as many funnels as you need, making it ideal for different projects or clients.

Performance tracking is built-in, allowing you to see how visitors are interacting with each funnel and identify opportunities for improvement. Plus, every funnel is fully optimized for mobile devices, ensuring a smooth experience for users wherever they access your content.

2. Customer Relationship Management (CRM) Features

GoHighLevel’s CRM capabilities let you organize contacts using customized lists and tags based on interests, behaviors, or other criteria. There’s a unified communication feed that shows all your interactions, including calls, texts, and emails, in one place. One particularly helpful feature is the “missed call text-back,” which automatically sends a text message to any lead who calls you when you can’t answer, keeping the communication line open.

3. Calendar and Booking

GoHighLevel makes managing appointments simple, with fully customizable calendars to fit various services or events.

Here are a few key benefits of the HighLevel's inbuilt calender tool:

• Flexible Calendar Setup: Tailor multiple calendars to different needs, whether for services or client calls.
• Seamless Syncing: Integrate with other calendar tools to stay organized effortlessly.
• Advanced Booking Options: Set availability, control conditions, and let clients book appointments directly to avoid no-shows.

4. Memberships and Community

GoHighLevel membership and community feature lets you create courses and community spaces to engage your audience. GoHighLevel’s course builder allows you to design professional-looking courses using templates, saving time without sacrificing quality.

The platform also fosters a sense of community by offering an interactive space where members can connect and engage with each other. To add value, you can even provide completion certificates to participants, which encourages course engagement and completion.

5. Affiliate Program

Joining the GoHighLevel Affiliate Program can be a lucrative opportunity. You can earn up to 40% monthly recurring commissions for every customer you bring in.

Other advantages include:

• No Account Fees: You don’t need a paid account to become an affiliate.
• Flexible Payments: Choose various payment methods, ensuring convenience.
• Commission Structure: Earn additional commissions on second-level referrals to grow your income.

Also read: Everything to Know About GoHighLevel Affiliate Program

6. SaaSPRENEUR Community

The SaaSPRENEUR community through GoHighLevel can greatly enhance your business model. This collaboration platform allows you to easily implement and manage your Software as a Service (SaaS) solutions.

7. GoHighLevel Automation Features

GoHighLevel shines when it comes to automation, making it easier to streamline repetitive tasks and reduce your workload. Imagine having a reliable assistant that handles scheduling, follow-ups, and even customer engagement—all without manual input.

This kind of automation frees you up to focus on strategy and growth.

Key Automation Highlights to know:

• Automated Scheduling: Think of this as your 24/7 receptionist. GoHighLevel books appointments and sends reminders automatically, making sure clients stay on track without you having to send a single reminder.
• Lead Engagement: Keep potential customers in the loop by setting up automatic responses, follow-ups, or drip campaigns. It’s like having a virtual assistant that nurtures your leads through the sales process, keeping them interested and engaged.
• Campaign Management: Subscription-based campaigns can be time-consuming, but GoHighLevel lets you set up the entire workflow, from sign-up to ongoing communication, with just a few clicks.
• Visual Workflow Design: The visual workflow editor is like a mind map for customer journeys, making it easy to design campaigns visually. You can map out every step of the customer journey in a clear, visual format, so you’re always aware of what’s going on at each stage.

8. White Label and Reselling Features

The white-label feature in GoHighLevel offers the ultimate level of customization for agencies and SaaS businesses, allowing you to rebrand the software as your own. Imagine you’re selling a service that looks and feels like your unique offering, complete with your brand’s colors and logo, but powered by GoHighLevel behind the scenes.

9. Free Snapshots

GoHighLevel offers free snapshots and pre-made templates that can help you save time when setting up campaigns. You can import these ready-made templates directly into your account and start leveraging them right away.

HighLevel Pros and Cons

Alternatives to GoHighLevel

When looking for alternatives to GoHighLevel, several platforms offer distinctive features and pricing options.

Here’s a comparison of some notable choices:

Platform	Starting Price	Free Trial	Core Focus
ClickFunnels	From $97/month	14-day free trial	Sales funnels and online marketing
Kartra	From $119/month	30-day free trial	All-in-one marketing platform
Systeme.io	Free basic plan, $27/month for advanced	14-day free trial	Affordable all-in-one business tools
HubSpot	Free tier + Paid plans from $45/month	Yes, basic tools free	CRM and inbound marketing
Kajabi	From $149/month	14-day free trial	Online course creation and management
Vendasta	Varies	Varies	Local business solutions
Skool	From $99/month	14-day free trial	Community building and engagement
Salesforce	From $25/month	30-day free trial	Comprehensive CRM for larger businesses
Pipedrive	From $15/month	14-day free trial	Sales pipeline management
Zoho CRM	From $12/month	15-day free trial	Flexible CRM solutions
WordPress	Free (hosting extra)	No trial, free plan available	Content management and website building

Final Thoughts: Is GoHighLevel Worth It?

In my experience, GoHighLevel is a strong choice if you’re in the agency or service-based space. It brings together everything you need in one place, which is incredibly helpful if you’re managing multiple clients or looking to streamline operations. Features like white labeling and automation give you a professional edge, making it easy to impress clients and manage tasks efficiently.

That said, for me personally, GoHighLevel didn’t quite hit the mark. The learning curve is real, and if you’re looking for a straightforward tool with just the basics, GoHighLevel might feel like overkill. It’s best suited for those who need a complete toolset to grow with rather than a simpler platform for smaller projects.

Also read: What is HighLevel & Best Niches to Use GoHighLevel

Frequently Asked Questions

What is the most effective method for marketing GoHighLevel SaaS?

The most effective way to sell GoHighLevel as a software-as-a-service (SaaS) product is to highlight its value proposition clearly. Focus on demonstrating how it simplifies marketing processes and enhances customer engagement for your prospects. Use real-life examples to strengthen your pitch.

What Makes GoHighLevel Unique Compared to Other Marketing Platforms?

GoHighLevel distinguishes itself by providing an all-in-one solution specifically designed for agencies. It integrates CRM, email marketing, and funnel creation into one platform. This helps streamline workflows and reduces dependence on separate tools, making it a convenient choice for your marketing needs.

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Affiliate Disclosure: We are an independent entity from HighLevel. We are not an agent or employee of HighLevel and have no authority to make binding contracts or represent HighLevel. We receive referral payments from HighLevel. The opinions expressed here are our own and shall NOT be interpreted or considered as representations, guarantees, or statements made by HighLevel Inc or any of its subsidiaries, agents, or assigns.