Kartra review guide

UPDATED: Good news! Instead of paying over $100/mo for your Kartra subscription, you can now pay $79/mo. I recently partnered with Kartra to give my readers 20% off their Kartra plans + 30-day free account. Use my special code – “Khris20“. Click here to check it out before it goes away.

Kartra logo

Khris’ Kartra Review Summary

Kartra has truly transformed my business. Its all-in-one marketing platform allows me to effortlessly create stunning websites, high-converting sales funnels, and effective email campaigns. What sets Kartra apart is its powerful automation features, saving me time and money while delivering a personalized customer experience.

Funnels & Campaigns

Create complex sales funnels, marketing campaigns, and landing pages.

Kartra Email

Send personalized, segment your list, and track your email campaigns’ performance.

Kartra Memberships

Manage membership sites, build, and sell interactive online courses.

Kartra Pages

Drag-and-drop page builder to customize your stunning, high-converting sales pages.

Kartra Helpdesks

Allows you to manage customer inquiries and support tickets.

Kartra Videos

An inbuilt video player that allows you to upload, host, and share your videos with your audience.

Overall Rating:

4.8 / 5

Kartra Pros

  • 500+ free templates
  • Explanatory videos
  • CRM and affiliate system
  • Done-for-you copies
  • Big on community & support
  • Readymade campaigns and funnels
  • Awesome membership platform
  • Helpdesk with a tracking system
  • Internal video hosting platform
  • Behavioral Adaptive Marketing
  • 30-day money-back guarantee
  • Inbuilt email marketing
  • Easy to use
  • Best for Agencies

Kartra Cons

  • Expensive for a small business owner
  • Some Kartra integrations require a bit of a workaround
  • No evergreen webinar feature (unless via integrations)
  • It is not a perfect fit for physical products

Pricing Starts at $79/month

It has been over 5 years since I first got on the 14-day trial of Kartra.

Back then it was $1 for a 14-day trial. Right now, it’s a 30-day free trial.

Today, in this Kartra review 2024 – is the updated version of what Kartra is all about, and why it’s way, way better than every other sales funnel software out there, including ClickFunnels. I will explain why later.

Are you tired of juggling multiple tools to grow your online business?

Do you wish there was an all-in-one platform that could help you create stunning websites, sales funnels, and email campaigns with ease?

Look no further than Kartra – the ultimate online business solution. With its powerful features and intuitive interface, Kartra has everything you need to take your business to the next level.

In this Kartra Review, I’ll take a deep dive into its various features and see how it stacks up against the competition.

So, grab a cup of coffee, sit back, and let’s explore what Kartra has to offer.

Below is what I shall be covering in this Kartra review:

Overview – What Is Kartra?

Kartra is the MOST straightforward sales funnel builder and marketing tool suite, equipped with all the essential tools for building and promoting your online business. Launched in 2018 by the late Andy Jenkins, co-founder of WebinarJam and EverWebinar under Genesis Digital LLC, Kartra has become a go-to platform for entrepreneurs worldwide.

It simplifies the process of launching and selling businesses, offering a user-friendly solution that has benefited thousands of businesses globally.

Kartra comes with lots of eye-catching features – which I don’t think the majority of its competitors offer – making it a pretty distinctive one.

Kartra tool

Talk about the done-for-you all-of-things (funnel templates, email swipes, and pretty designed pages), unlimited video hosting, mighty integrations, and other sophisticated tools of the trade.

As you know, 45% of online sales processes and funnel building are complex. This is where Kartra comes in.

Apart from serving as a funnel builder and a marketing automation tool – due to its versatile nature – Kartra is being compared to famous course hosting solutions and site builders like Kajabi, Teachable, Wix, WordPress, and a ton of others.

Features of Kartra and Its Benefits to Your Online Business

As I said earlier Kartra houses quite an extensive amount of functionalities.

Now we are going to categorize Kartra’s key features into the following:

  • Page Builder/Editor
  • Kartra Funnels and Campaigns
  • Kartra Mail
  • Kartra Memberships
  • Kartra Video Hosting
  • Kartra HelpDesk
  • Kartra Affiliate Management
  • Kartra Checkout and Shopping carts
  • Kartra Calendars
  • Kartra Forms
  • Kartra Leads

These features are accessible within the dashboard’s left-hand side once you log in.

In the next sections, we’ll be going over the details of these features.

1. Kartra Professional Page Builder & Editor

The Kartra page editor dashboard is where you build out your sales pages.

As you may know, it is a drag-and-drop builder just like many landing page builders (Instapage, and Unbounce) in the market.

Here are some of the features within the Kartra page builder:

  • The Kartra templates

You get access to dozens of templates (sales pages, squeeze pages, coming soon pages, checkout pages, thank you pages, etc.) for any kind of online business and easily customize them within the editor in a matter of minutes.

Making changes (deleting and adding) to the template elements is pretty simple to do.

Kartra squeeze page templates

Over 500 page and section templates for you.

If you like, you can start with a blank canvas and build the landing pages from scratch to top yourself. Every element you want can be found right in the editor…

Headlines and paragraphs, images and backgrounds, carousels, buttons and icons, navigation menus, countdown timers, sticky alert bars, and lots more.

  • Kartra Advanced A/B testing

The advanced A/B testing feature in Kartra lets you test variations of your funnel, pages, headlines, colors, etc.

Split test pages

Kartra Pages can rotate up to 4 different versions of a page per split test campaign.

Kartra will quickly tell you what’s working (and what’s not) with automated split tests and 360-degree, real-time analytics, that are connected to every aspect of your online business.

Then it will determine the winner based on the goal/parameter (opt-in, sale, etc) you set.

  • Kartra Pop-ups

“Pop-ups” are forms that pop up in your visitor’s window when triggered.

Kartra pop ups

Implementing pop-ups on my websites and online pages has been the most brilliant way I increase conversion rates and get site visitors to take action on products I’m promoting on that page.

With the help of Kartra pages, you can enable various types of pop-ups for almost every occasion:

  • Lead capture pop-ups
  • Exit-intent pop-ups
  • Landing pop
  • Video pop-ups etc

You can also activate a notification bar or a sticky alert bar at the bottom of the web browser to highlight important messages – call to action, expiration, etc.

  • Kartra BAM

Behavioral Adaptive Marketing (BAM) technology is something I also find ‘sexy’ on Kartra.

Rare to find major online marketing tools out there.

It allows you to use your contact’s profile details to adapt the contents of your page dynamically for each particular visitor, creating a unique and personalized experience.

Kartra Funnels and Campaigns

A complete sales funnel starts from:

-> lead capture -> email sequence -> sales page + order bump -> upsell page -> check out page -> thank you page

With Kartra, you can create advanced sales funnels and marketing campaigns to sell your products without worrying much about the tech side of things.

It comprises every element (landing page, squeeze page, checkout page, etc) that is connected to complete a whole system.

This is where every Kartra function is tied together.

You can build a new campaign/funnel from scratch:

new campaign Kartra

Or the best?

Kartra comes with a bunch of ready-to-use funnel templates and campaigns for free.

Let me explain.

Kartra comes preloaded with done-for-you campaigns created by world-class marketers. Plug-and-play.

And comes complete with pre-written copy, pre-made landing pages, preset marketing automation, and more – that you can easily swipe, tweak to fit your brand, and deeply in a matter of an hour.

Kartra Campaigns

Check out some of the pre-built Kartra funnels below:

  • Kartra List-Builder Campaign

This is a simple funnel, driven by a give-away opt-in which will help you quickly build your most powerful marketing asset – your email list – fast.

  • Kartra Quick Launch Campaign

This a campaign created by the internet legend himself – Frank Kern. The Kartra Quick Launch done-for-you campaign will help you launch a new product and make sales fast.

  • Kartra 4-Day Cash Machine

As the name sounds – this is a funnel aimed at helping you make money in your business within 4 days. This was also created by Frank Kern.

  • Kartra Book Funnel Campaign

This is where you get everything you need to instantly launch a complete promotional campaign for your book right out of the box.

You’ll have access to all the pre-crafted copy and layouts which are based on the successful book funnel Frank Kern used in promoting his own books.

  • Kartra The eShop Campaign

Kartra eShop Campaign allows you to sell multiple products from a single page and also includes email sequences allowing you to follow up with website visitors to your products and with customers.

  • Kartra MasterClass Campaign

This a funnel that allows you to send traffic through a registration process to a webinar-like, on-demand video presentation and then sell them on a product.

  • Kartra Digital Agency Campaign

The Digital Agency Campaign helps you take leads and convert them into agency clients.

It works by guiding leads to schedule an appointment with you, followed by a survey page to collect more information. You can easily filter through applicants based on their responses.

  • Kartra Free Membership Campaign

The Free Membership Campaign will help you drive traffic to a free Membership product, where you can then build a relationship with them, and upsell your new users on a paid membership product.

  • Kartra Product Launch Campaign

The Product Launch Campaign is a must-have if you plan on launching a new product any time soon.

It takes advantage of Kartra’s advanced page builder features, specifically, Behavioral Adaptive Marketing (BAM).

Other cool features found on Kartra funnels and campaigns are:

  • Share funnel (to import and export your funnels)
  • Lead tagging
  • Detailed analytics

Learn more about Kartra Campaigns and Funnels at https://home.kartra.com/feature-campaigns

Kartra Review – Kartra Emails

Kartra - Online Business Made Easy Kartra - Online Business Made Easy

Kartra is an all-in-one marketing solution to build websites, sell courses, automate email campaigns, and run your online business from A-Z.

The benefit of email marketing and automation is that it lets you unlock amazing ROI while you sleep peacefully, spend time with your loved ones, or take care of other aspects of your business.

The Kartra Mail comes with a ton of functionalities ranging from:

  • Kartra Behavior-Based Automation

With the help of the Kartra email marketing automation platform, you’ll be able to reach the right people with the right message at the right moment.

Without doing the work every time.

Statistics have it that, marketers who use segmented email marketing campaigns noted as much as a 760% increase in revenue. Email segmentation and automation are KEY.

Behavior-based automation and personalization features that let you target your leads based on their actions with highly relevant messages. Which skyrockets your click and open rates.

Since Kartra has an inbuilt automation capability – you’re going to find it super simple to create and send customized responses to your customers based on actions within your sales funnel.

How cool!

Okay, guess the cooler part?

The Kartra visual automation builder:

Kartra funnel builder provides you with an automation world-class workflow builder just like the one you see on ActiveCampaign, Drip, and ConvertKit.

Kartra sequence builder

Kartra’s email sequence builder lets you create powerful online marketing funnels of any size, from the simplest to the most sophisticated.

All you need to do is drag and drop objects on the email canvas, and have your automated up ready to be launched.

There are quite a lot of conditions you can add in between your automation.

These actions were made possible using IF, and THEN statements.

Here are some of the conditions you can apply:

  • Adding/removing tags when a link is clicked
  • Adding/removing subscribers from a sequence
  • Sending a follow-up mail after an action
  • Adding a tag or initiating a sequence after a sale is made
  • And many more…

For example, IF your prospect adds a product to a cart or cancels a product trial, THEN Kartra will tag them as “Abandoned” AND put them into a new follow-up sequence that nurtures them to buy or become a customer.

  • Kartra email platform

Kartra does the job dedicated email marketing platforms can do.

Talk about creating a list, importing your contacts, sending broadcasts, and gorgeous email templates.

You can also split-test your subject lines, and email contents, track conversion rates, and then let Kartra switch to the winner – automatically.

Oh, and what about Kartra’s deliverability?

I reached out to Kartra support about this myself – back in 2020 – and they said:

Kartra email deliverability

98% is way above the industry standard. You bet!

No dumping of your emails into the spam or promotion tab of your subscribers.

This is the same advantage you get while using the inbuilt Follow-up funnels software in ClickFunnels.

ClickFunnels is only available on the Platinum plan while on Kartra – you get it right from the lowest startup plan.


Learn more about Kartra Mails at https://home.kartra.com/feature-mail

Kartra Membership and Course Platform Review

As you probably know by now, creating and selling online courses, memberships, and digital programs is one of the easiest ways to build a largely passive income stream.

Kartra membership reviews

According to reports, the e-learning market is projected to be worth $325 Billion in 2025.

More reason why a lot of experts in various fields are monetizing their knowledge.

This is where Kartra Membership site features come into play.

Where you can host all of your online courses and give restricted access to your content ONLY to those who are paid or subscribed.

Being also a subscriber of ClickFunnels myself, I found Kartra’s membership site and overall experience finer and better.

But not as robust as dedicated membership platforms like Kajabi, Teachable, and Thinkific.

However, Kartra membership is the perfect solution if you need a solution for the building and marketing of your online courses.

With massive marketing tools.

Literally. Everything for configuring and managing the way you wish to sell your digital products is being made available for you and there is also an easy-to-use wizard that walks you through the entire procedure.

Like this:

Kartra subscription models

Let us look at some of Kartra’s membership features:

  • Automated content drip

With Kartra membership, you can configure your content to be automatically unlocked or released after X days.

So your students can receive and go through the course at their own pace.

For example:

You can unlock module#1 immediately after signup, then module #2 days later, then module #3 one week later, and so on.

To take this to an advanced level, you can choose to unlock a module, right after the completion of the previous module.

  • Kartra membership course progress tracking

The Kartra membership progression tracking feature enables you to track how far your students are progressing with your course.

It helps to force a linear progression for your users to follow and visualize their progress.

An engaging utility for students to see where they’re, and pick up from there.

Another interesting thing is that it gives you (the creator) full analytical data on how your students are doing with your course.

Then further develop a strategy to re-engage them to take action. Pretty nice.

  • Professionally designed membership templates

Can you design your membership site portal from scratch yourself? Yep!

But why stress it when there are already pre-designed nice-looking templates you can customize in a short amount of time?

All at your fingertips.

Kartra has already provided you with multiple membership site designs.

All are customized for mobile and desktop. All you need to do is use its flexible drag-and-drop membership page builder to add your preferred color and branding elements.

  • Robust membership analytics and tracking

With Kartra’s membership site analytics, you get to view, monitor, and track every single stat regarding your online program.

Kartra Memberships analytics

You gain insights on the:

  • Total active members
  • Subscribed members
  • Unsubscriptions/unsubscribed rate
  • Average member retention
  • Average content progression
  • Average time to completion
  • Members’ interactive feature

This is one of those must-have features of an online course builder.

Kartra membership site has a comment functionality that allows your students to ask questions, drop feedback, comment, and interact with each other.

As the creator, you have the power to determine which comments get approved, which ones are moderated, which ones are held for further review, etc.

Other features of the Kartra membership site are:

  • Multi-membership portals
  • Support various file types and formats
  • Multiple pricing tiers

I know well, that the membership area in Kartra lacks some refined features you get on specially made Learning Management Systems like Teachable…

But it’s still capable of serving you well enough unlike ClickFunnels where there’s no such thing as progress tracking and you get to host your videos on a video-sharing platform.

That takes us to…

Kartra Video Hosting

Smart marketers and online business owners out there know that 64-85% of visitors are more likely to buy after watching their product videos.

Nothing tells, sells, and convinces like videos.

For marketing your products and services valuable content to your customers, video is a must-have to win in today’s world competitiveness.

This is why Kartra built their video player into their all-in-one online marketing platform.

kartra video

You no longer have to upload your videos on YouTube, Vimeo, or Wistia, then get an embed link to be able to use them on your pages or members’ area.

Well, Kartra funnel builder has its marketing-oriented video hosting. that makes it super-easy to sell and convert customers.

Video hosting Kartra

However, the bad side of Kartra’s video is the bandwidth limit. ONLY on the first plan.

More of that is in the pricing section.

So, it’s better NOT to host those large video files if you plan to settle on the first plan. I’d recommend it for smaller marketing campaign videos. VSLs etc.

That said, you can embed your videos directly on your Kartra pages plus other interesting features that come with it.


  • Adding Call-to-action (CTAs) during plays

With Kartra video you can add powerful calls to action at any point in the video like Add-to-Cart buttons, subscribe to a newsletter, Buy now button and so much more.

Kartra video hosting lets you add compelling CTAs — and even “share on social to unlock,” — at any point in the video you choose.

This single feature alone gives you a powerful marketing advantage over your competitors. This dramatically increases sales.

  • Behavioral tagging

What’s more, Kartra video hosting truly shines in its ability to automatically tag your viewers based on their watching behaviors — visiting a video page, watching (or not watching) a portion of a video, or executing a call to action.

Simple. But. Insanely. POWERFUL.

But it doesn’t stop there!

Here’s the best part: tags can instantly activate automation — email follow-ups, entry into a specific product funnel, list subscriptions, and more. This ultimately pushes leads to turn into customers.

  • Detailed video analytics

By now you must have learned that every individual Kartra feature comes with its own comprehensive reporting and analytics. And the video platform isn’t exempted.

You get all the analytics and data you need to know about where your site visitors are most or least engaged in your marketing videos.

And other analytics data include:

  • Who clicked the play button
  • Who stuck to the end
  • How long they watch your video
  • Watch rates vs dropout rate

Just as I said earlier, the problem with Kartra’s video is the storage limit on the first plan. Else, you’d choose to get on the higher plans.

Kartra Helpdesk

Happy and satisfied customers are much more likely to sing your brand’s praises to their networks, friends, family members, colleagues, etc.

And one of the easiest practices of keeping customers happily returning is by stepping up your customer service and interaction.

Kartra Helpdesk platform helps you keep your customers happy and loyal — with a built-in, full-featured helpdesk that lets you deliver spectacular support.

Helpdesk feature

This is one underrated feature I see on Kartra which many of its users do not really know how much it means for their business.

And how to exploit it to their advantage…

Kartra Help Desk feature enables you to easily implement a customer service hub that sees the satisfaction of your customer needs without going through the nightmare of integrating a third-party system.

This is an inbuilt tool that takes care of your customer service system and customer satisfaction.

The Kartra Helpdesk includes:

  • Robust ticketing system

The ticketing system helps to receive, assign, and resolve support requests quickly.

With the Kartra HelpDesk ticketing system, you can:

  • Keep your tickets organized by department so experts in different sections can take care of specific customers’ problems
  • Enable adding another agent to the conversation, transfer the ticket to a different department, etc
  • Enable canned responses that embed frequently answered queries to serve as an answer to others
  • Live Agent Chat System
Kartra livechat

Live chat lets your customers interact with you in real time. And it happens to be one of the most lively ways to communicate with your customers.

Enabling live chat for your online business allows you to create a better customer experience, build longer relationships, increase customer satisfaction, and make your business more credible.

Ultimately this leads to more customers and sales.

Kartra’s live chat feature takes care of all the technical aspects and also saves you a few hundred per month on special live chat tools.

You can enable it on your website, product pages, etc.

It will always pop the live chat window on these landing pages so you never miss a customer.

  • Complex helpdesk analytics

There is a comprehensive helpdesk tracking and reporting dashboard that shows you the total number of tickets, number of new tickets per day, agent responses, average ticket response time, and ticket resolution time.

Basically, you have the complete user history at your fingertips to speed up services and optimize where needed.

Plus, complete staff statistics let you know who is doing a great job and who needs to do a better, faster job.

And there’s more to the Kartra Help Desk…

One enchanting aspect of Kartra’s Helpdesk is the way your whole sales platform is being integrated into it.

What do I mean?

You’ll have access to any aspect of a customer’s profile.

You get to know what they actually opted-in for, what they bought, how many of your emails they’ve interacted with, lead score, and lots more.

With all this unification – it’ll be easy for you to dig deep into your customers’ interests and serve them better.


Find out more about Kartra Helpdesk: https://home.kartra.com/feature-helpdesk

Kartra Affiliate Center

Having an army of affiliates draws more customers and profits than you can ever imagine.

It saves you a ton of ad budget and even increases the spread of your brand. The benefits are limitless.

Kartra affiliate management

The affiliate program management system inside of Kartra, allows you to incentivize an army of marketers to help you generate leads and grow your online business further.

Just like some of these dedicated affiliate tools here. You manage, assign, track, and pay affiliates.

And of course, saving thousands of advertising budgets.

Here are a few capabilities of the affiliate system present inside Kartra:

  • Set commissions

You’ll have the option to set your product commissions based on affiliate type or globally. You can further configure them by percentage or fixed value.

Another worthy feature beneath this is the ability to set up multiple commission tiers for your affiliate programs managed on Kartra.

  • Custom landing pages and custom affiliate portals

You can use Kartra’s drag-and-drop page builder to build beautiful landing pages, JV pages, and affiliate portals for your affiliates to use in promoting your products and during their signup process respectively.

Kartra also provides nice-looking templates to customize the way you like.

  • Real-time analytics

With Kartra’s real-time affiliate reporting and tracking, you’ll be able to see how well your affiliate program is performing.

You have a simplistic view of the below affiliate data:

  • Overall affiliate performance (sales, rebills, commissions, conversions)
  • JV sales
  • Active affiliates and active JV brokers
  • Refunds
  • EPC (earnings per click)

Other Kartra affiliate features include:

  • Set to approve affiliates manually or automatically
  • Affiliate sign-up questionnaire for screening affiliates
  • Add, subscribe, and tag your affiliate into your email list
  • Setting payment options
  • Set payment milestone/duration to hold, release, and pay affiliates

Kartra Review –  Checkouts and Shopping Carts

It’s 2024, and cart abandonment is still a big problem for e-commerce sites and digital entrepreneurs.

And statistics further have it that the average cart abandonment rate across all industries is 69.57 percent.

One of the ways to skyrocket conversions online is by having a dedicated shopping cart or checkout system in place to collect and process payments effortlessly from customers.

No wonder tools like Thrivecart and Samcart have become so popular these days.

Well, as a Kartra user, you’re already covered because Kartra checkouts it provide you with everything you need to sell and collect payments online!

Here is the stuff you get with Kartra’s inbuilt checkout tool:

  • Build 1-click upsells, downsells, and order bumps

Upselling is such an amazing technique employed to persuade customers to upgrade or buy additional products or services that solve more problems and complement their initial purchase.

You can also use the downselling technique to convert them if they choose to turn down your upsell.

While bump order or order bump aims at selling an additional – always a low ticket offer – right before the checkout of the main product.

With the Kartra checkout tool, you can implement all these profit-maximizing elements inside your funnels within minutes.

  • Multiple price points & payment structures

With the aid of Kartra checkouts, you’d be able to offer your customers a one-time payment plan, recurring payment or subscription plans, free trial periods, etc.

  • Offer coupons and discounts

Running coupons and discount promos happens to be a great customer acquisition marketing strategy that helps your customers save money on their purchases.

Setting this type of promotion up with Kartra checkout is one of the easiest things to carry out.

  • Comprehensive reporting

Just like every other Kartra function, you can track and monitor your funnel sales.

A ton of things to track basically:

  • Total Visitors
  • Sales + Rebills
  • Refunds
  • Cancellations
  • Total revenue
  • Customer lifetime value
  • Active subscriptions and average retention
  • Long-term vs. short-term average revenue
  • Inbuilt sales tax

While I wouldn’t wholly recommend you use Kartra for selling physical products – they claim to serve that purpose.

They provide some features that enable online sellers to market, sell, and ship products to customers nationally or internationally.

In this regard, they provide:

  • Inbuilt sales tax or VAT calculation
  • 12 different languages and 40 currencies
  • Gorgeous-looking Kartra checkout templates
Kartra checkout templates

Creating and designing your own checkout templates from scratch may seem tedious for many beginners.

Awesome enough, Kartra already provides dozens of free checkout templates – all professionally designed to convert, easily customizable, and optimized for every device.

  • Kartra Cart abandonment

No doubt, a large percentage of your customers will stop their purchase journey halfway due to one reason or the other.

Smart marketers would implement follow-up mechanics to bring those customers back to complete their orders. This isn’t an easy thing to do.

Hence, the Kartra cart abandonment feature becomes the savior here.

That’s why Kartra Checkouts’ cart abandonment tagging system helps detect when a user fails to complete the payment process, tags them, and sends them an automated follow-up email to remind them to take up where they stopped.

You can take a step further by offering these people a timely discount.

While there are more Kartra checkout features like GDPR compliance, custom fields checkout experience, 256-bit encryption, etc…

Kartra Calendar Review

If you’re familiar with Calendly, Acuity, and Schedulicity, then you should know what they aim to help small business owners with.

Calendar scheduling and appointment apps.

These dedicated tools cost a few dollars per month. While on Kartra you don’t have to pay any extra fee.

The calendar feature works entirely with your Kartra sales funnels. You can even collect payment with the Kartra checkout tool, as it seamlessly integrates the Kartra calendar.

A built functionality allows your clients to self-book and reschedule based on your availability, and also send automated reminders.

This will come in handy if you offer a paid consultation to clients.

Kartra Forms

Kartra forms and form editor take care of everything email opt-ins, embeddable HTML forms, in-line forms, click pops, single opt-in, and double opt-in forms.

Plus, it seamlessly integrates with the Kartra Mail system. To segment, tag, and follow up with users.

What’s more?

You can choose from over 50 customizable, professionally designed, and high-converting form templates, all perfectly mobile responsive. Visit Kartra Forms.

Kartra Leads

As the name implies, Kartra Leads is simply a powerful lead-generating machine built into the Kartra sales funnel builder.

It’s no longer a mystery that lead generation is the key to gaining more sales in your business.

But the sad news is that merely generating leads doesn’t put any penny into your bank account. 🙁

You’d need marketing automation and a sure-fire follow-up system to convert these qualified leads to sales and loyal fans on a long-term basis.

This is where the Kartra Lead Management feature comes into play to help you convert leads into customers – consolidated with the Kartra Mail, Forms, and Pages.

With Kartra’s automated lead scoring and tracking, you’re sure never to miss out on converting quality leads to customers.

Other notable Kartra features are:

  • The Kartra Marketplace: A place to both find affiliates to sell your products and become one yourself
  • The Kartranaut & Kartra academy training program to help train new users on every setting available within Kartra
  • Share Campaign for importing and exporting your Kartra funnels and campaigns
  • Heatmap Analytics Tool helps you uncover how your visitors are engaging on your pages. Like seeing the percentage of people that stayed, scrolled, and dropped off a particular page.

Kartra Pricing Review

Kartra funnel building software has 3 pricing plans which are all categorized based on the size of your business and every package comes with a free 30-day trial.

Here are the Kartra pricing tiers:

  • Starter – $119 per month. $99/mo – annually
  • Growth – $229 per month. $189/mo – annually
  • Professional – $549 per month. $429/mo – annually
Kartra Pricing

The differences between the plans are the number of leads, custom domains, and Kartra Agency access.

We shall take a look at all of them now:

  • Kartra Starter Plan – $119/mo:

The Kartra Starter Plan, priced at $119 per month, is tailored for small businesses and individuals venturing into the digital landscape.

With a focus on simplicity and effectiveness, this plan allows users to manage and nurture up to 2,500 contacts, making lead management a breeze. Hosting capabilities include 1 domain, enabling users to create an unlimited number of websites, videos, and pages.

The Starter Plan supports the sale of unlimited products and the creation of memberships and courses. While it is limited to a single language, it accommodates up to 5 team members for collaborative efforts.

  • Kartra Growth Plan – $229/mo:

Priced at $229 per month, the Kartra Growth Plan emerges as the preferred choice for businesses aiming to launch and expand their online presence.

This plan significantly boosts contact capacity, supporting the management of up to 12,500 contacts. Offering versatility, it allows users to operate 3 domains and engage a global audience with unlimited language support.

Collaboration is enhanced with the inclusion of 10 team members.

The Growth Plan facilitates larger webinars, accommodating up to 300 attendees, and provides access to advanced features such as analytics, affiliate management, helpdesk support, and live chat for comprehensive business growth.

  • Kartra Professional Plan – $549/mo:

Designed for scalability and larger enterprises, the Kartra Professional Plan, priced at $549 per month, caters to businesses with extensive needs.

Boasting an impressive contact management capacity of 25,000, this plan offers increased flexibility by allowing users to host content on 5 domains.

Advanced features, including API access, custom code pages, and advanced automation, provide the customization required by larger businesses. The Professional Plan maintains the webinar capacity of the Growth Plan, supporting events with up to 1,000 attendees, and ensuring seamless scalability for thriving enterprises.

How about Kartra discounts or coupons?

Yes, there’s a discount available on Kartra – but that only applies when you use my special code “Khris20” or prepay annually, which gives you up to 20% off.

So, instead of paying $99 for the annual Starter plan, it’s just $79. The monthly costs also come down to $95/mo.

The Growth plan, originally $189, comes down to $151, and the Professional plan, priced at $429, is now only $343. It’s a fantastic opportunity to enjoy Kartra’s powerful features at a more budget-friendly rate.

Don’t miss out on this exclusive discount – simply use my code during checkout.

Are there any Kartra alternatives?

There are quite a few Kartra alternatives and competitors for sure. ClickFunnels, GoHighLevel, Kajabi, DropFunnels, Teachable, Thinkific, Systeme.io, and many more

However, below are the two closest alternatives to Kartra sales funnel builders:

  • Kartra vs ClickFunnels

They both offer an inbuilt automation tool, membership software, and an affiliate management system.

But you can get access to ClickFunnels only on the Platinum plan of $297 (unlimited), whereas on Kartra you have them all from the startup plan (but with limitations on all plans).

Here’s a comparison between Kartra vs ClickFunnels in detail. In summary, Kartra is better than ClickFunnels overall!

  • Kartra vs Kajabi

Kajabi is a platform specially built for online course creators.

It’s one of the best software out there for hosting a membership site and comes with quite a lot of amazing features.

Both tools are kind of similar though.

But the only difference is that Kajabi focuses on membership site experience and Kartra does it well when it comes to funnels and as an all-in-one – plus also cheaper.

See the Kartra vs Kajabi comparison here. In summary, Kartra wins over Kajabi with tons of inbuilt features that can’t be matched.

What does Kartra integrate with?

Maybe you prefer using Kartra alongside your favorite autoresponder, course platform, website/blog, or making connections via webhooks.

Kartra provides you with a ton of third-party integrations:

Kartra Payment Gateway Integrations are:

  • Authorize.net
  • Braintree
  • PayPal
  • Stripe

Kartra Membership integrations are:

  • Kajabi
  • OptimizePress
  • Wishlist Member
  • aMember
  • Digital Access Pass (DAP)
  • S2Member
  • WPFusion

Kartra SMS Integrations are:

  • Nexmo
  • Plivo
  • Twilo

You can also connect your favorite autoresponders, social proof tools, etc.

Kartra sales funnel Zapier Integrations:

To establish the connection via Zapier, you’d have to do everything from within your Zapier account. Then Zapier will automatically establish the connection with Kartra in the background without you doing any further thing.


Can you blog on Kartra?

Yes, you can create and publish blog posts on Kartra. With its easy-to-use page builder and customizable blogging templates. However, I wouldn’t recommend it because it doesn’t offer the kind of robustness CMS platforms like WordPress provide.

Does Kartra have a CRM?

Yes, Kartra has a built-in CRM (Customer Relationship Management) tool that allows you to manage your leads and customers. With Kartra’s CRM, you can track your customers’ behavior, segment your list, and even set up automated follow-up sequences to nurture your leads.

Can you build a website on Kartra?

You can use Kartra to build websites of any kind for your online businesses, and since Kartra has made available various website templates, it’s very easy to set up your website and pages on it within a short while.

Does Kartra integrate with Shopify?

Yes, Kartra integrates seamlessly with Shopify, one of the most popular e-commerce platforms. You can connect your Kartra account with your Shopify store with the help of Zapier to streamline your online sales and marketing efforts.

Does Kartra integrate with Squarespace?

Integrating Kartra with Squarespace isn’t necessary, in my opinion, but of course, there’s a way to embed Kartra pages onto your Squarespace.

How much does Kartra cost per month?

Kartra pricing starts from $119 per month for the Starter plan which includes all the powerful features it offers without the exception of any of its marketing-oriented features.

What is Kartra Agency?

Kartra agency which is available on the second and third Kartra pricing plans – allows you to run and manage your client accounts from a centralized master console.

What does Kartra replace?

As an advanced all-in-one marketing tool, suite Kartra replaces the following marketing solutions – video hosting services like Vimeo and Wistia, page builder, shopping cart software, helpdesk software, email service, automation tool, CRM tool, membership and course hosting platform, affiliate center, heatmap app, analytics, and tracking tool, calendar/booking app, and an affiliate marketplace.

How does Kartra work?

Kartra is an all-inclusive, email marketing, list-building, web hosting, business management, and marketing platform designed for online business owners and marketers.

Can I use Kartra with WordPress?

Oh yes, you can! If you already have a WordPress site and want to continue hosting your Kartra pages there, you can do that with just a couple of clicks. Just log in to your WP dashboard and install and activate a plugin called “Blank Slate” and then you can take it up from there.

Is Kartra good for blogging?

Kartra has no actual advanced blog functionality like that of WordPress, but they provide users with blog templates found in Kartra pages that let you create pages that look like blog posts inside of Kartra.

As these pages aren’t in post style and you can’t configure these pages much for SEO and organic ranking – that brings me to the conclusion that Kartra isn’t good for blogging.

Who owns Kartra?

As we discussed earlier in this post – Kartra was birthed in 2018 by Andy Jenkins and Mike Filsaime. And ever since the platform has evolved to be one of the best sales funnel software.

Is Kartra worth it?

In my humble opinion, Kartra is well worth it. For the value, it’s not expensive for the type of services you get.

If you were to try and put all those individual services together on a server, you’d be spending over $500-1,500 a month.

Remember you need not pay for:

  • Page Builder
  • Email marketing tool
  • CRM software
  • Shopping cart software
  • Membership platform
  • Affiliate management system
  • Helpdesk tool
  • Web hosting
  • Funnel building
  • Split testing software

Who is Kartra meant for?

If you need a system that acts as a virtual salesperson that walks the customer through the buying process, it gives them enough information to make an informed purchase – then you need Kartra.


  • As an online course creator
  • Consultant
  • Social media expert
  • Agency owner
  • Affiliate marketer
  • Any service-based entrepreneur

Who is it NOT meant for?

Not all tools are indeed targeted toward every trade and business. The same goes for Kartra, and I wouldn’t recommend Kartra sales funnel to those who:

  • Are you into eCommerce/physical products?
  • Have a large email list (it does cost more)
  • Have no products or services to sell?
  • Are you after a get-rich-quick opportunity?

Is Kartra sales funnel good for physical products?

While I don’t recommend you use it for selling your physical products. Due to the sophisticated checkout feature with shipping and tax options – Kartra can be used for building physical product sales funnels and selling the products.

What is Kartra sales funnel support like?

So far from what I’ve experienced  – it would probably take a critical issue before you’ll need the support team at Kartra because there are many tutorial videos in the Kartraverse training center (Kartranaut & Academy).

Either way, they have amazing support – you can contact them via email and live chat.

There’s also an active and highly engaged Facebook community (which I’m part of). You’re always free to ask questions, as there are thousands of Kartra experts and online business owners like yourself in there.

Does Kartra have an affiliate program?

Yes, Kartra does have an affiliate program and pays 40% recurring commissions. You can apply to promote Kartra and earn a good income from the affiliate signup page.

==> Click here to apply for the Kartra affiliate program

Can use my domain on Kartra?

Yes, you can connect your custom domain to Kartra in a few short minutes. Because Kartra gives you the option to use any domain you own to point to your Kartra-hosted pages.

All you just need to do is adjust a few settings in the cPanel of your internet host account.

How do I sign up for Kartra?

To start building your Funnels on Kartra, you have to take on the 30-day trial for free. You’ll be taken on an onboarding process and provided with everything you need to get the best out of Kartra.

How to cancel the Kartra trial Kartra account?

According to Kartra here’s how to go about your Kartra cancellation process:

A request to cancel your Kartra account must be initiated at least 10 days prior to the next invoice date. Cancellation can also be done via the Billing Profile self-service portal in your account.

Kartra - Online Business Made Easy Kartra - Online Business Made Easy

Kartra is an all-in-one marketing solution to build websites, sell courses, automate email campaigns, and run your online business from A-Z.

Kartra Reviews Summary

Kartra stands out as a top-tier marketing system, surpassing standard page and funnel tools with its user-friendly interface and comprehensive training. Continual updates reflect Kartra’s dedication to evolving marketer needs. It’s the BEST out here.

Though not the most budget-friendly, the investment proves worthwhile for its flexible shopping cart, appealing pages, A/B testing, and ready-to-launch campaigns.

Kartra’s mission is clear: streamline online business by providing all essential tools in one platform, saving costs on external resources.

For a powerful, all-in-one solution, Kartra delivers.

Seize the opportunity with an exclusive 20% discount or embark on a risk-free 30-day free trial by clicking here.


  1. Hey Khris, thanks for the very interesting review of Kartra. I just don’t understand what you mean with “No evergreen webinar feature”. Don’t they have a webinar feature? Do they have it but is it outdated? I’m not really sure what you mean by that. Thanks for claryfying!

    1. Hey, Ro thanks for the kind words man.
      Okay, what that means is that Kartra does not include webinar functionality like ClickFunnels, so if you plan on hosting evergreen webinars, you will need a separate platform such as EverWebinar (Kartra sister tool).

      Its direct integration with EverWebinar allows you to create custom registration pages in Kartra that automatically send registrants to your event.

      Hope that helps.

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