Kartra Review (2021): Pros, Cons & Helpful Breakdown. Worth it?

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It has been over a year since I first got on the 14 day trial of Kartra.

And now this Kartra review 2021 – is the updated version of what Kartra is all about, and why it’s way, way better than ClickFunnels.

I’ll also help you decide if this funnel software is right for you.

Before we get started, let’s get back to the BASICS…

Have you imagined having a system that could help you sell any type of product and services from one end, without the need to pay for other online marketing software?

I mean an all-in-one software that takes care of your:

  • Website hosting
  • Email marketing automation system and CRM
  • Landing page design
  • Split testing
  • Shopping cart/checkout
  • Affiliate management

And even much more…

How would you feel about that?


To be honest – building and running an online business isn’t a friendly undertaking.

It takes lots of EFFORT, TIME, SKILL, and MONEY.

And like most people online, you probably do not have all the above three at your disposal right now. 🙁

You need help (with people and or systems) to become profitable and also make things effortlessly accomplished in your online business.

Just less than 10 years ago – you’d require a team of programmers, designers, and direct response marketing experts to set up systems and market your products efficiently.

Not like that anymore in 2021!

You no longer need 101 different software platforms to manage your entire online business.

So, in this post, I’ll be reviewing an all-in-one platform and funnel building platform called Kartra.

And see if it’s really for you or NOT worth giving a try.

Kartra sales funnel builder
click logo for demo

Below is what I shall be covering in this Kartra review:

Part #1: Overview – What Is Kartra?

Our Pick

With Kartra you have all the tools you need ready-to-go at your fingertips, which makes it ridiculously easy to build and scale your online business fast… with tons of extra features at a more affordable price.

Kartra is a sales funnel builder platform and also a marketing tool-suite that houses essential tools you ever need to build and market your online business. This platform was birthed in 2018, by Andy Jenkins (late) and Mike Filsaime.

These were the guys behind WebinarJam and EverWebinar, all founded under Genesis Digital LLC.

Since its launch, Kartra has served thousands of businesses globally by providing a medium where entrepreneurs could easily launch and sell their businesses from one end.

Kartra comes with lots of eye-catching features – which I don’t think the majority of its competitors offer – making it a pretty distinctive one.

Kartra tool

Talk about the done-for-you all-of-things (funnel templates, email swipes, and pretty designed pages), video hosting, mighty integrations, and other sophisticated tools of the trade.

Apart from serving as a funnel builder and a marketing automation tool – due to its versatile nature – Kartra is being compared to famous course hosting solutions and site builders like Kajabi, Teachable, Wix, WordPress, and a ton of others.


Part #2: Features of Kartra

Like I said earlier Kartra houses quite an extensive amount of functionalities.

Now we are going to categorize Kartra’s key features into the following:

  • Page Builder/Editor
  • Kartra Funnels and Campaigns
  • Kartra Mail
  • Kartra Memberships
  • Kartra Video Hosting
  • Kartra HelpDesk
  • Kartra Affiliate Management
  • Kartra Checkout and Shopping carts
  • Kartra Calendars
  • Kartra Forms
  • Kartra Leads

These features are accessible within the dashboard’s left-hand side once you login.

In the next sections, we’ll be going over the details of these features.

#1: Professional Page Builder & Editor

The Kartra page editor dashboard is where you build out your sales pages on.

As you may know, it is a drag and drop builder just like many landing page builders like (Instapage, Unbounce) in the market.

Here are some of the features within the Kartra page builder:

i. The templates

You get access to dozens of templates (sales pages, squeeze pages, coming soon pages, checkout pages, thank you pages, etc.) for any kind of online business and easily customize them within the editor in a matter of minutes.

Making changes (deleting and adding) to the template elements is pretty simple to do.

Kartra squeeze page templates

Over 500 page and section templates for you.

If you like, you can start off with a blank canvas and build the landing pages from scratch to top yourself. Every element you want can be found right in the editor…

Headlines and paragraphs, images and backgrounds, carousels, buttons and icons, navigation menus, countdowns timers, sticky alert bars, and lots more.

ii. Advanced A/B testing

The advanced A/B testing feature in Kartra lets you test variations of your funnel, pages, headlines, colors, etc.

Split test pagesKartra Pages can rotate up to 4 different versions of a page per split test campaign.

Kartra will quickly tell you what’s working (and what’s not) with automated split tests and 360-degree, real-time analytics, that is connected to every aspect of your online business.

Then it will determine the winner based on the goal/parameter (opt-in, sale, etc) you set.

iii. Pop-ups

“Pop-ups” are forms that pop ups in your visitor’s window when triggered.

Kartra pop ups

Implementing pop ups on my websites and online pages have been the most brilliant way I increase conversion rates and get site visitors to take action on products I’m promoting on that page.

With the help of Kartra pages, you can enable various types of pop-ups for almost every occasion:

  • Lead capture pop-ups
  • Exit-intent pop-ups
  • Landing pop
  • Video pop-ups etc

You can also activate a notification bar or a sticky alert bar to the bottom of the web browser to highlight important messages – call to action, expiration, etc.

iv. Kartra BAM

The Behavioral Adaptive Marketing (BAM) technology is something I also find ‘sexy’ on Kartra.

Rare to find on major online marketing tools out there.

It allows you to use your contacts profile details to adapt the contents of your page dynamically for each particular visitor, creating a unique and personalized experience.

>> Click here to watch Kartra Pages demo.

#2: Kartra Funnels and Campaigns

A complete sales funnel starts from:

-> lead capture -> email sequence -> sales page + order bump -> upsell page -> check out page -> thank you page

With Kartra, you can create advanced sales funnels and marketing campaigns to sell your products without worrying much on the techy side of things.

It comprises of every element (landing page, squeeze page, checkout page, etc) are connected together to complete a whole system.

This is where every Kartra functions are tied in together.

You can build a new campaign/funnel from scratch:

new campaign Kartra

Or the best?

Kartra comes with a bunch of ready-to-use funnel templates and campaigns for free.

Let me explain.

Kartra comes preloaded with done-for-you campaigns created by world-class marketers. Plug-and-play.

And comes complete with pre-written copy, pre-made landing pages, preset marketing automation, and more – that you can easily swipe, tweak to fit your brand, and deeply in a matter of an hour.

Kartra Campaigns

Check out some of the pre-built Kartra funnels below:

i. List-Builder Campaign

This is a simple funnel, driven by a give-away opt-in which will help you quickly build your most powerful marketing asset – your email list – fast.

ii. Quick Launch Campaign

This a campaign created by the internet legend himself – Frank Kern. The Kartra Quick Launch done-for-you campaign will help you launch a new product and make sales fast.

iii. 4 Day Cash Machine

As the name sounds – this is a funnel aimed at helping you make money in your business within 4 days. This was also created by Frank Kern.

iv. Book Funnel Campaign

This is where you get everything you need to instantly launch a complete promotional campaign for your book right out of the box.

You’ll have access to all the pre-crafted copy and layouts which are based on the successful book funnel Frank Kern used in promoting his own books.

v. The eShop Campaign

Kartra eShop Campaign allows you to sell multiple products from a single page, and also includes email sequences allowing you to follow up with website visitors to your products and with customers.

vi. Kartra MasterClass Campaign

This a funnel that allows you to send traffic through a registration process to a webinar-like, on-demand video presentation and then sell them on a product.

vii. Digital Agency Campaign

The Digital Agency Campaign helps you take leads and convert them into agency clients.

It works by guiding leads to schedule an appointment with you, followed by a survey page to collect more information. You can easily filter through applicants based on their responses.

viii. Free Membership Campaign

The Free Membership Campaign will help you drive traffic to a free Membership product, where you can then build a relationship with them, and upsell your new users on a paid membership product.

ix. Product Launch Campaign

The Product Launch Campaign is a must-have if you plan on launching a new product any time soon.

It takes advantage of Kartra’s advanced page builder features, specifically, Behavioral Adaptive Marketing (BAM).

Other cool features found on Kartra funnels and campaigns are:

  • Share funnel (to import and export your funnels)
  • Lead tagging
  • Detailed analytics

Learn more about Kartra Campaigns and Funnels at https://home.kartra.com/feature-campaigns

#3: Kartra Review – Kartra Mails

Our Pick

With Kartra you have all the tools you need ready-to-go at your fingertips, which makes it ridiculously easy to build and scale your online business fast… with tons of extra features at a more affordable price.

The benefit of email marketing and automation is that it lets you unlock amazing ROI while you sleep peacefully, spend time with your loved ones, or take care of other aspects of your business.

The Kartra Mail comes with a ton of functionalities ranging from:

i. Kartra Behavior-Based Automation

With the help of the Kartra email marketing automation platform, you’ll be able to reach the right people with the right message at the right moment.

Without doing the work every time.

Statistics have it that, marketers who use segmented email marketing campaigns note as much as a 760% increase in revenue. Obviously, email segmentation and automation are KEY.

Behavior-based automation and personalization features that let you target your leads based on their actions with highly relevant messages. Which skyrockets your click and open rates.

Since Kartra has an inbuilt automation capability – you’re going to find it super-simple creating and sending customized responses to your customers based on actions within your sales funnel.

How cool?

Okay, guess the cooler part?

ii. The Kartra visual automation builder

Kartra funnel builder provides you with an automation world-class workflow builder just like the one you see on ActiveCampaign, Drip, and ConvertKit.

Kartra sequence builder

Kartra’s email sequence builder lets you create powerful online marketing funnels of any size, from the simplest to the most sophisticated.

All you need to do is drag and drop objects on the email canvas, and have your automated up ready to be launched.

There are quite a lot of conditions you can add in between your automation.

These actions were made possible using IF, THEN statements.

Here are some of the conditions you can apply:

  • Adding/removing tags when a link is clicked
  • Adding/removing subscribers from a sequence
  • Sending a follow-up mail after an action
  • Adding a tag or initiating a sequence after a sale is made
  • And many more…

For example, IF your prospect adds a product to a cart or cancels a product trial, THEN Kartra will tag them as “Abandoned” AND put them into a new follow-up sequence that nurtures them to buy or become a customer.

iii. Kartra email platform

Kartra does the job dedicated email marketing platforms can do.

Talk about creating a list, importing your contacts, send broadcasts, and gorgeous email templates.

You can also split test your subject lines, email contents, track conversion rates, then let Kartra switch to the winner – automatically.

Oh, and what about Kartra deliverability?

I reached to Kartra support about this myself and they said:

We have a good email deliverability rate we stand at 98% while others are behind us.

No dumping of your emails into the spam or promotion tab of your subscribers.

This is the same advantage you get while using the inbuilt Follow-up funnels software in ClickFunnels.

ClickFunnels’ is only available on the Platinum plan while on Kartra – you get it right from the lowest startup plan.

Learn more about Kartra Mails at https://home.kartra.com/feature-mail

#4: Kartra Membership and Course Platform Review

Kartra membership reviewsAs you probably know by now, creating and selling online courses, memberships and digital programs are one of the easiest ways to build a largely passive income stream.

And according to reports, the e-learning market is projected to be worth $325 Billion in 2025.

More reason why a lot of experts in various fields are monetizing their knowledge.

This is where Kartra Membership site features come into play.

Where you can host all of your online courses and give restricted access to your contents ONLY to those who are paid or subscribed.

Being also a subscriber of ClickFunnels myself, I found Kartra’s membership site and overall experience finer and better.

But not as robust as dedicated membership platforms like Kajabi, Teachable, and Thinkific.

However, Kartra membership is the perfect solution if you need a solution for the building and marketing of your online courses.

With massive marketing tools.

Literally, everything for configuring and managing the way you wish to sell your digital products is being made available for you and there is also an easy to use wizard that walks you through the entire procedure.

Like this:

Kartra subscription models

Let us look at some of Kartra’s membership feature:

i. Automated content drip

With Kartra membership, you have the ability to configure your content to be automatically unlocked or released after X days.

So your students can receive and go through the course at their own pace.

For example:

You can unlock module#1 immediately after signup, then module #2 days later, then module #3 one week later, and so on and so forth.

To take this to an advanced level, you can choose to unlock a module, right after the completion of the previous module.

ii. Course progress tracking

The Kartra membership progression tracking feature enables you to track how far your students are progressing with your course.

It helps to either force a linear progression for your users to follow and visualize their progress.

An engaging utility for students to see where they’re, and pick up from there.

Another interesting thing is that it gives you (the creator) full analytical data on how your students are going with your course.

Then further develop a strategy to re-engage them to take action. Pretty nice.

iii. Professionally designed membership templates

Can you design your membership site portal from scratch yourself? Yep!

But why stress it when there are already pre-designed nice-looking templates you can customize in a short amount of time?

All at your finger tips.

Kartra has already provided you with multiple membership site designs.

All customized for mobile and desktop. All you need to do is use its flexible drag and drop membership page builder to add your preferred color and branding elements.

iv. Robust membership analytics and tracking

With Kartra’s membership site analytics, you get to view, monitor, and track every single stat regarding your online program.

Kartra Memberships analytics

You gain insights on the:

  • Total active members
  • Subscribed members
  • Unsubscriptions/unsubscribed rate
  • Average member retention
  • Average content progression
  • Average time to completion

v. Members interactive feature

This is one of those must-have features of an online course builder.

Kartra membership site has a comment functionality that allows your students to ask questions, drop feedbacks, comment, and interact with each other.

As the creator, you have the power to determine which comments get approved, which ones are moderated, which ones are held for further review, etc.

Other features of the Kartra membership site are:

  • Multi-membership portals
  • Support various file types and formats
  • Multiple pricing tiers

I know well, the membership area in Kartra lacks some refined features you get on specially made Learning Management Systems like Teachable…

But it’s still capable of serving you well enough and unlike ClickFunnels where there’s no such thing as progress tracking and you get to host your videos on a video sharing platform.

>> Watch the Kartra Membership site demo here.

That takes us to…

#5: Kartra Video Hosting

Smart marketers and online business owners out there know that 64-85% of visitors are more likely to buy after watching their product videos.

Nothing tells, sells, and convinces like videos.

For marketing your products and services valuable content to your customers, video is a must-have in order to win in today’s world competitiveness.

This is why Kartra built their own video player into their all-in-one online marketing platform.

kartra video

You no longer have to upload your videos on YouTube, Vimeo, or Wistia, then get an embed link to be able to use them on your pages or members area.

Well, Kartra funnel builder has its own marketing-oriented video hosting. that makes it super-easy to sell and convert customers.

Video hosting Kartra

However, the bad side of Kartra’s video is the bandwidth limit. ONLY on the first plan.

More of that in the pricing section.

So, it’s better NOT to host those large video files if you plan to settle on the first plan. I’d recommend it for smaller marketing campaign videos. VSLs etc.

That said, you can embed your videos directly on your Kartra pages plus other interesting features that come with it.


i. Adding Call-to-action (CTAs) during plays

With Kartra video you can add powerful calls to action at any point in the video like Add-to-Cart buttons, subscribe to a newsletter, Buy now button and so much more.

Kartra video hosting lets you add compelling CTAs — and even “share on social to unlock,” — at any point in the video you choose.

This single feature alone gives you a powerful marketing advantage over your competitors. This dramatically increases sales.

ii. Behavioural tagging

What’s more, Kartra video hosting truly shines in its ability to automatically tag your viewers based on their watching behaviors — visiting a video page, watching (or not watching) a portion of a video, or executing a call to action.

Simple but insanely POWERFUL.

But it doesn’t stop there!

Here’s the best part: tags can instantly activate automation — email follow-ups, entry into a specific product funnel, list subscriptions, and more. This ultimately pushes leads to turn into customers.

iii. Detailed video analytics

By now you must have learned that every individual Kartra feature comes with its own comprehensive reporting and analytics. And the video platform isn’t exempted.

You get all the analytics and data you need to know about where your site visitors are most or least engaged in your marketing videos.

And other analytics data include:

  • Who clicked the play button
  • Who stuck to the end
  • How long they watched your video
  • Watch rates vs dropouts rate

Just as I said earlier, the problem with Kartra’s video is the storage limit on the first plan. Else, you’d choose to get on the higher plans.

>> Watch the Kartra video hosting demo here.

#6: Kartra Helpdesk Tool

Happy and satisfied customers are much more likely to sing your brand’s praises to their networks, friends, family members, colleagues, etc.

And one of the easiest practices of keeping customers happily returning is by stepping up your customer service and interaction.

Kartra Helpdesk platform helps you keep your customers happy and loyal — with a built-in, full-featured helpdesk that lets you deliver spectacular support.

Helpdesk feature

This is one underrated feature I see on Kartra which many of its users do not really know how much it means for their business.

And how to exploit it to their advantage…

Kartra Help Desk feature enables you to easily implement a customer service hub that sees to the satisfaction of your customer needs without going through a nightmare of integrating a third-party system.

This is an inbuilt tool that takes care of your customer service system and customer satisfaction.

The Kartra Helpdesk includes:

i. Robust ticketing system

The ticketing system helps to receive, assign, and resolve support requests quickly.

With Kartra HelpDesk ticketing system you can:

  • Keep your tickets organized by department so experts in different sections can take care of specific customers problems
  • Enable adding another agent to the conversation, transfer the ticket to a different department, etc
  • Enable canned responses which embed frequently answered queries to serve as an answer to others

ii. Live Agent Chat System

Kartra livechat

Live chat lets your customers interact with you in real-time. And it happens to be one of the most lively ways to communicate with your customers.

Enabling live chat for your online business allows you to create a better customer experience, build longer relationships, increase customer satisfaction, and make your business more credible.

Ultimately this leads to more customers and sales.

Kartra live chat feature takes care of all the technical aspects and also saves you a few hundred per month on special live chat tools.

You can enable it on your website, product pages, etc.

It will always pop the live chat window on these landing pages so you never miss a customer.

iii. Complex helpdesk analytics

There is a comprehensive helpdesk tracking and reporting dashboard that shows you the total number of tickets, number of new tickets per day, agent responses, average ticket response time, and ticket resolution time.

Basically, you have the complete user history at your fingertips to speed up services and optimize where needed.

Plus, complete staff statistics let you know who is doing a great job and who needs to do a better, faster job.

And there’s more to the Kartra Help desk!

One enchanting aspect of Kartra’s Helpdesk is the way your whole sales platform is being integrated into it.

How do I mean?

You’ll have access to any aspect of a customer’s profile.

You get to know what they actually opted-in for, what they bought, how many of your emails they’ve interacted with, lead score, and lots more.

With all this unification – it’ll be easy for you to dig deep into your customers’ interest and serve them better.

Find out more about Kartra Helpdesk: https://home.kartra.com/feature-helpdesk

#7: Kartra Affiliate Center

Kartra affiliate management

Having an army of affiliates draws more customers and profits than you can ever imagine.

It saves you a ton of ad budget and even increases the spread of your brand. The benefits are limitless.

The affiliate program management system inside of Kartra, allows you to incentivize an army of marketers to help you generate leads and grow your online business further.

Just like some of these dedicated affiliate tools here. You manage, assign, track, and pay affiliates.

And of course, saving thousands of advertising budgets.

Here are a few capabilities of the affiliate system present inside Kartra:

i. Set commissions

You’ll have the option to set your product commissions based on affiliate type or globally. You can further configure them by percentage or fixed value.

Another worthy feature beneath this is the ability to set up multiple commission tiers for your affiliate programs managed on Kartra.

ii. Custom landing pages and custom affiliate portals

You can use Kartra’s drag-and-drop page builder to build beautiful landing pages, JV pages, and affiliate portals for your affiliates to use in promoting your products and during their signup process respectively.

Kartra also provides nice-looking templates to customize the way you like.

iii. Real-time analytics

With Kartra’s real-time affiliate reporting and tracking, you’d be able to see how well your affiliate program is performing.

You have a simplistic view of the below affiliate data:

  • Overall affiliate performance (sales, rebills, commissions, conversions)
  • JV sales
  • Active affiliates and active JV brokers
  • Refunds
  • EPC (earnings per click)

Other Kartra affiliate features include:

  • Set to approve of affiliates manually or automatically
  • Affiliate sign-up questionnaire for screening affiliates
  • Add, subscribe and tag your affiliate into your email list
  • Setting payment options
  • Set payment milestone/duration to hold, release, and pay affiliates

>> Watch Kartra affiliate center demo here

#8. Kartra Review –  Checkouts and Shopping Carts

It’s 2021, and cart abandonment is still a big problem for eCommerce sites and digital entrepreneurs.

And statistics further have it that the average cart abandonment rate across all industries is 69.57 percent.

One of the ways to skyrocket conversions online is by having a dedicated shopping cart or checkout system in place to collect and process payments effortlessly from customers.

No wonder tools like Thrivecart and Samcart have become so popular these days.

Well, as a Kartra user, you’re already covered because Kartra checkouts it provides you with everything you need to sell and collect payments online!

Here the stuff you get with Kartra inbuilt checkout tool:

i. Build 1-click upsells, downsells, and order bumps

Upselling is such an amazing technique employed to persuade customers to upgrade or buy additional products or services that solves more problem and complements their initial purchase.

You can also use the downselling technique to convert them if they choose to turn down your upsell.

While bump order or order bump aims at selling an additional – always a low ticket offer – right before the checkout of the main product.

With the Kartra checkout tool, you can implement all these profit-maximizing elements inside your funnels within minutes.

ii. Multiple price points & payment structures

With aid of Kartra checkouts, you’d be able to offer your customers a one-time payment plan, recurring payment or subscription plans, free trial periods, etc.

iii. Offer coupons and discounts

Running coupons and discount promos happen to be a great customer acquisition marketing strategy that helps your customers save money on their purchases.

Setting this type of promotion up with Kartra checkout is one of the easiest things to carry out.

iv. Comprehensive reporting

Just like every other Kartra function, you have the ability to track and monitor your funnel sales.

A ton of things to track basically:

  • Total visitors
  • Sales + Rebills
  • Refunds
  • Cancellations
  • Total revenue
  • Customer lifetime value
  • Active subscriptions and average retention
  • Long term vs. short average revenue

v. Inbuilt sales tax

While I wouldn’t wholly recommend you use Kartra for selling physical products – they claim to serve that purpose.

They provide some features that enable online sellers to market, sell, and ship products to customers nationally or internationally.

In this regard they provide:

  • Inbuilt sales tax or VAT calculation
  • 12 different languages and 40 currencies

vi. Gorgeous looking checkout templates

Kartra checkout templates

Creating and designing your own checkout templates from scratch may seem tedious for many beginners.

Awesome enough, Kartra already provides dozens of free checkout templates – all professionally designed to convert, easily customizable, and optimized for every device.

vii. Cart abandonment feature

No doubt, a large percentage of your customers will stop their purchase journey halfway due to one reason or the other.

Smart marketers would implement follow-up mechanics to brings those customers back to complete their orders. This isn’t an easy thing to do.

Hence, the Kartra cart abandonment feature becomes the savior here.

That’s why Kartra Checkouts’ cart abandonment tagging system helps detects when a user fails to complete the payment process, tags them, and sends them an automated follow-up email to remind them to take up where they stopped.

You can take a step further by offering these people a timely discount.

While there are more Kartra checkout features like the GDPR compliancy, custom fields checkout experience, 256-bit encryption, etc…

>> Click here to watch the full Kartra check out demo.

#9. Kartra Calendar Review

If you’re familiar with Calendly, Acuity, and Schedulicity, then you should know what they aim to help small business owners with.

Calendar scheduling and appointment apps.

These dedicated tools cost a little dollars per month. While on Kartra you don’t have to pay any extra fee.

The calendar feature works entirely with your Kartra sales funnels. You can even collect payment with the Kartra checkout tool, as it seamlessly integrates the Kartra calendar.

A built functionality allows your clients to self-book and reschedule based on your availability, and also send automated reminders.

This will come in handy if you offer a paid consultation to clients.

Learn more about Kartra Calendar here.

#10. Kartra Forms

Kartra forms and form editor take care of everything email opt-ins, embeddable HTML forms, in-line forms, click pops, single opt-in, and double opt-in forms.

Plus, it seamlessly integrates with the Kartra Mail system. To segmentation, tag, and follow up with users.

What’s more?

You can choose from over 50 customizable, professionally designed, and high converting form templates, all perfectly mobile responsive. Visit Kartra Forms.

#11. Kartra Leads

As the name implies, Kartra leads is simply a powerful lead-generating machine built into the Kartra sales funnel builder.

It’s no longer a mystery that lead generation is the key to gaining more sales in your business.

But the sad news is that merely generating leads doesn’t put any penny into your bank account. 🙁

You’d need marketing automation and a sure-fire follow-up system to convert these qualified leads to sales and loyal fans on a long-term basis.

This is where the Kartra Lead Management feature comes into play to help you convert leads into customers – consolidated with the Kartra Mail, Forms, and Pages.

With Kartra automated lead scoring and tracking, you’re sure never to miss out on converting quality leads to customers.

Read more on Kartra Lead Management system here.

Other notable Kartra features are:

  • The Kartra Marketplace: A place to both find affiliates to sell your products and become one yourself
  • The Kartranaut & Kartra academy training program to help train new users on every setting available within Kartra
  • Share Campaign for importing and exporting your Kartra funnels and campaigns
  • Heatmap Analytics Tool helps you uncover how your visitors are engaging on your pages. Like seeing the percentage of people that stayed, scrolled, dropped off a particular page.


Part #3: Kartra Pricing Review

Kartra funnel building software has 4 pricing plans which are all categorized based on the size of your business and every package comes with a $1 14 Day trial.

Kartra’s pricing plans range from $99/mo for the Starter plan for up to 2,500 leads to the Platinum plan of $499/mo for up to 50,000 leads.

Kartra pricing plans

The differences between the plans are the number of leads, custom domains, and Kartra Agency access.

We shall take a look at all of them now:

The Starter Plan ($99 per month)

For this Kartra plan, you’re limited to 2,500 contacts, 15,000 emails/mo, host 100 pages, 10 products, stream 50GB bandwidth, host 50 videos, 1 custom domain, create 2 membership sites, sell 20 products, and 1 additional team member.

No access to Kartra agency on this plan.

The Silver Plan ($199 per month)

If you choose to opt-in for the second Kartra plan you’re limited to 12,500 contacts and 2 custom domains. Every other stuff is unlimited.

You also have access to Kartra Agency.

The Kartra Gold Plan of $299 per month

For the Gold Plan of $299 (access to 25,000 leads and 5 custom domains), you have access to the same features as everything in the Silver plan including Kartra Agency.

Kartra Platinum Plan of $499 per month

The Platinum Plan of $499 (50k leads and 10 custom domains) also comes with unlimited features present in the Gold plan then you get 500k emails/mo, 400GB bandwidth.

How about Kartra discounts or coupons?

Yes, there’s a discount available on Kartra – but that only applies when you get prepay annually, which gives you up to 25% discount per year.

Part #5: Frequently Asked Questions & Problems

Can I build a website with Kartra?

The short answer is YES.

You can use Kartra to build websites of any kind for your online businesses, and since Kartra has made available various website templates, it’s very easy to set up your website and pages on it within a short while.

How much does Kartra cost per month?

Kartra pricing starts from $99 per month for the Starter plan which includes all the features it offers without the exception of any of its marketing-oriented features. Visit site here.

What is Kartra Agency?

Kartra agency which is available on the second, third, and fourth Kartra pricing plan – it allows you to run and manage your client accounts from a centralized master console.

What does Kartra replace?

As an advanced all-in-one marketing tool suite Kartra replaces the following marketing solutions – video hosting services like Vimeo and Wistia, page builder, shopping cart software, helpdesk software, email service, automation tool, CRM tool, membership and course hosting platform, affiliate center, heatmap app, analytics, and tracking tool, calendar/booking app, and an affiliate marketplace.

How does Kartra work?

Kartra is an all-inclusive, email marketing, list building, web hosting, business management, and marketing platform designed for online business owners and marketers.

You’ll be given everything you need to understand and know how the platform works when you get on the 14days trial period.

Can I use Kartra with WordPress?

Oh yes, you can! If you already got a WordPress site and want to continue hosting your Kartra pages there, you can do that with just a couple of clicks. Just login to your WP dashboard and install and activate a plugin called “Blank Slate” then you can take it up from there.

Is Kartra good for blogging?

Kartra has no actual advanced blog functionality like that of WordPress, but they provide users with blog templates found in Kartra pages that let you create pages that look like blog posts inside of Kartra.

As these pages aren’t in post style and you can’t configure these pages much for SEO and organic ranking – that brings me to the conclusion that Kartra isn’t good for blogging.

Who owns Kartra?

Like we discussed earlier in this post – Kartra was birthed in 2018 by Andy Jenkins and Mike Filsaime. And ever since the platform has evolved to be one of the best sales funnel software.

It’s so expensive! Is Kartra worth it?

In my humble opinion, Kartra is well worth it. For the value, it’s not expensive for the type of services you get.

If you were to try and put all those individual services together on a server, you’d be spending over $500-1,500 a month.

Remember you need not to pay for:

  • Page builder
  • Email marketing tool
  • CRM software
  • Shopping cart software
  • Membership platform
  • Affiliate management system
  • Helpdesk tool
  • Web hosting
  • Funnel building
  • Split testing software

Who is Kartra meant for?

If you’re in need of a system that acts as a virtual salesperson that walks the customer through the buying process, it gives them enough information to make an informed purchase – then you need Kartra.


  • As an online course creator
  • Consultant
  • Social media expert
  • Agency owner
  • Affiliate marketer
  • Any service-based entrepreneur

Who is it NOT meant for?

It is true that not all tools are targeted towards every trade and business. The same goes for Kartra, and I wouldn’t recommend Kartra sales funnel to those who:

  • Are into eCommerce/physical products
  • Have a large email list (it does cost more)
  • Have no products or services to sell
  • Are after a get-rich-quick opportunity

Is Kartra sales funnel good for physical products?

While I don’t recommend you use it for selling your physical products. Due to the sophisticated checkout feature with shipping and tax options – Kartra can be used for building physical products sales funnels and selling the products.

Are there any Kartra alternatives?

There quite a few Kartra alternatives and competitors for sure.

But below are the two closest alternative sales funnel builders at the moment:

  • Kartra vs ClickFunnels

They both offer an inbuilt automation tool, membership software, and affiliate management system.

But you can get access to ClickFunnels only on the Platinum plan of $297 (unlimited), whereas on Kartra you have them all from the startup plan (but with limitation on all plans).

Here’s a comparison between Kartra vs ClickFunnels in detail. In summary, Kartra is better than ClickFunnels overall!

  • Kartra vs Kajabi

Kajabi is a platform specially built for online course creators.

It’s one of the best software out there for hosting a membership site and comes with quite a lot of amazing features.

Both tools are kind of similar though.

But the only difference is that Kajabi focuses on membership site experience and Kartra does it well when it comes to funnels and as an all-in-one – plus also cheaper.

See Kartra vs Kajabi comparison here. In summary, Kartra wins over Kajabi with tons of inbuilt features that can’t be matched.

What does Kartra integrate with?

Maybe you prefer using Kartra alongside your favorite autoresponder, course platform, website/blog or make connections via webhooks.

Kartra got you!

Kartra Payment Gateway Integrations are:

  • Authorize.net
  • Braintree
  • PayPal
  • Stripe

Kartra Membership integrations are:

  • Kajabi
  • OptimizePress
  • Wishlist Member
  • aMember
  • Digital Access Pass (DAP)
  • S2Member
  • WPFusion

Kartra SMS Integrations are:

  • Nexmo
  • Plivo
  • Twilo

You can also connect your favorite autoresponders, social proof tools, etc.

Kartra sales funnel Zapier Integrations:

To establish the connection via Zapier, you’d have to do everything from within your Zapier account.

Then Zapier will automatically establish the connection with Kartra in the background without you doing any further thing.

How is Kartra sales funnel support like?

So far from what I’ve experienced  – it would probably take a critical issue before you’ll need the support team at Kartra because there are many tutorial videos in Kartraverse training center (Kartranaut & Academy).

Either way, they have amazing support – you can contact them via email and live chat.

There’s also an active and highly engaged Facebook community (which I’m part of). You’re always free to ask questions, as there are thousands of Kartra experts and online business owners like yourself in there.

Does Kartra have an affiliate program?

Yes, Kartra does have an affiliate program and pays 40% recurring commissions. You can apply to promote Kartra and earn a good income from the affiliate signup page.

==> Click here to apply for Kartra affiliate program

Can use my own domain on Kartra?

Yes, you can connect your own custom domain to Kartra in a few short minutes. Because Kartra gives you the option to use any domain you own to point to your Kartra-hosted pages.

All you just need to do is adjust a few settings in the cPanel of your internet host account.

How do I sign-up for Kartra?

To start building your Funnels on Kartra, you have to take get on the 2-weeks trial for $1. You’ll be taken on an onboarding process and provided with everything you need to get the best out of Kartra.

How to cancel the Kartra trial Kartra account?

According to Kartra here’s how to go about your Kartra cancellation process:

A request to cancel your Kartra account must be initiated at least 10 days prior to the next invoice date. Cancellation can also be done via the Billing Profile self-service portal in your account.

Kartra Review – Summary & Final Thoughts

Kartra Review 2021: Kartra is a powerful marketing system. It’s definitely a cut above most of the page and funnel creation tools that most online marketers are used to.

Our Pick

With Kartra you have all the tools you need ready-to-go at your fingertips, which makes it ridiculously easy to build and scale your online business fast… with tons of extra features at a more affordable price.

The good news about it is that – it’s easy for a complete beginner to get started with it and I so much like how the team at Kartra has put up massive training, email swipes, and campaigns for all.

As there are new features and done for you stuffs being added every now and then, to meet up with online marketers’ needs – I think Kartra isn’t that type of platform that’ll stop delivering to its customers at any time soon.

It’s definitely not the cheapest tool.

But if you want a system with a flexible shopping cart, stunning pages, intelligent A/B testing, ready-to-go marketing campaigns with gorgeous templates, I don’t think you’ll ever be disappointed with it.

The ultimate goal behind Kartra sales funnel tool is to help businesses save more on using ridiculously expensive platforms that require you to buy outside tools.

Because Kartra comes packed virtually with every tool you need to run your online business.

I’d recommend you start with the 25% Kartra discount here.

Or click the below button to start your risk-free 2 weeks trial


Kartra Review – Pros and Cons

Kartra Pros

  • Lots of explanatory videos available
  • Inbuilt autoresponder, marketing automation CRM and affiliate system
  • Done-for-you copies
  • Readymade campaigns and sales funnel
  • Awesome membership platform
  • Helpdesk with a tracking system
  • Internal video hosting capability
  • Behavioral Adaptive Marketing (BAM)
  • 30-day money-back guarantee
  • Easy to use for beginners

Kartra Cons

  • Expensive for a small business owner
  • Some Kartra integrations require a bit of a workaround
  • No evergreen webinar feature (unless via integrations)
  • Not too perfect for physical products
  • Limit on all the plans

Khris Steven

My mission is to equip and arm you with the precise marketing tools, resources, strategies, and tactics to help you make IMPACT, SERVE more and (of course) EXPLODE your income so you can live life on your own terms.

This Post Has 4 Comments

  1. Mather

    Great and detailed review! Thanks for the info

  2. Ro

    Hey Khris, thanks for the very interesting review of Kartra. I just don’t understand what you mean with “No evergreen webinar feature”. Don’t they have a webinar feature? Do they have it but is it outdated? I’m not really sure what you mean by that. Thanks for claryfying!

    1. Khris Steven

      Hey, Ro thanks for the kind words man.
      Okay, what that means is that Kartra does not include webinar functionality like ClickFunnels, so if you plan on hosting evergreen webinars, you will need a separate platform such as EverWebinar (Kartra sister tool).

      Its direct integration with EverWebinar allows you to create custom registration pages in Kartra that automatically send registrants to your event.

      Hope that helps.

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