GoHighLevel vs Kartra

In this article, I’ll be reviewing GoHighLevel vs Kartra, two of the best marketing platforms, and tell you which one is the best fit for your needs. 

I have used both tools so my review is 100% based on my experience.

Imagine having all your marketing-related resources and tools on one platform. You can perform tasks better and optimize your business process with ease. 

GoHighLevel and Kartra are two marketing platforms that can boost your business if you use them correctly.

Kartra vs GoHighLevel: Table Comparison

Features GoHighLevel Kartra
CRM:Excellent Average 
Marketing Automation:Smart List. Regular Process 
Email and SMS Marketing:YesYes
Messaging:Email and SMSEmail and SMS
Free Trial:14 days14 – 30 days 
Funnels and Campaigns:YesYes
Video Hosting:YesYes
Affiliate Manager:YesYes
Affiliate Marketplace:YesYes
Best For:AgenciesMemberships
Ready to Try?GHL free here >>Kartra 30days >>


When it comes to CRM, Kartra is not so great even though it possesses a great sales-to-funnel feature. 

With Kartra Leads, you can assess how effectively you are managing your leads. You can view your leads and see how many customers are paid customers, repeated, or more.

On the other hand, GoHighLevel has an effective CRM feature that is loaded with various tools designed to ensure you effectively convert leads to loyal customers. With GoHighLevel, you carry out some vital CRM activities to boost productivity. 

You can easily access your contacts in one location, manage and assign tasks to your team members, and monitor their activities via a customized reporting system.

Additionally, you can manage campaigns, follow up with leads, and interact with prospects to convert them via this platform without having to pay extra fees. 

Among the various tools on this platform, the smart list tool got my attention. With this tool, you can target various groups based on their unique interests and characteristics to create a marketing plan suited for them. 

Winner: GoHighLevel

Marketing Automation

Kartra allows you to automate your marketing strategy and specific scenarios based on your target audience’s behavior. 

GoHighLevel takes the marketing automation game a little further than Kartra. 

The Smart List features are the major game changer. This feature makes it possible for you to create Smart Lists. The list helps to segment your contacts in such a way that you can seamlessly run customized automation campaigns based on specific segments within your list.

With GoHighLevel marketing automation, you can naturally increase your sales by following a particular trend. This trend may include collecting data on the customer’s journey toward making a purchase.

A simple example of an automation process is Welcome Email > Request for Demo > Download Demo > Product Sales Page > Checkout.

By creating a proper marketing automation process with this platform, you can easily increase your conversion rate via various advertising channels.

Winner: GoHighLevel


Both platforms have unique ways designed to allow users to reach out to their prospects which will result in a conversion. Monitoring the sales cycles becomes easier via these methods. 

GoHighLevel is superior in this aspect because of its force call and automated messaging feature. This feature allows you to send personalized bulk SMS and also place a call across to prospective leads who are stuck in a certain aspect of your sales funnel.

Winner: GoHighLevel

Email and SMS Marketing

With GoHighLevel’s SMS feature, you can send as many messages as you want to prospects without the need for an external bulk SMS provider. 

Kartra is not lacking in these features as you can customize and send personalized emails and messages via the platform.

Winner: Tie


GoHighLevel and Kartra are well integrated with various apps which help to widen your potential when it comes to marketing. 

With app integration features, Kartra can integrate with tools and platforms such as Plivo, PostMark, S2 Member, SendGrid, Stripe, Twilio, Wishlist, and Zapier. 

The same go for GoHighLevel.

GoHighLevel lets you connect apps and send data through webhooks. It integrates with platforms and apps like Mailchimp, Calendly, ActiveCampaign, Pipedrive, Leadpages, Jotform, Kajabi, Typeform, Teachable, WUFOO, and Call Tracking Metrics. 

These extra tools and platforms which you have access to can help in making your marketing activities more effective than they originally would. 

Winner: Tie

Free Trial 

Both platforms have a free trial plan for newbies or those who want to test the platforms. GoHighLevel has a 14-day free trial which gives you unlimited access to all the available plans. 

On the other hand, with just $1 you can have access to all the plans for 14 days. During the Kartra trial period, you’ll get access to all the most important Kartra features to see if the platform meets your business needs.

Winner: Tie

Website Builder

Imagine having to pay a website developer some extra fees to create the ideal webpage for your business. On the other hand, without paying anything extra, you can build from scratch or choose any of the High Level’s predesigned themes for a perfect website. 

The feature eliminates the stress of dealing with complicated website-building platforms. You can get a suitable website for your business without all the technical stress and fees.

Creating the right web page for your business has just got simpler with the Kartra page builder. This page builder feature comes with a lot of catchy designs which you can use to quickly create something nice for your business.

Since the platform offers ready-made templates, you won’t have to struggle with ideas, rather you can choose a perfect template that suits your product and your business image.

Creating a webpage with these features requires no previous knowledge of coding.

With the drag-and-drop option, you can customize each page with different elements based on your taste. You can connect Kartra to your domain and your online website for smooth publishing.

Winner: Kartra

Funnels & Campaigns

For most businesses, creating the perfect campaign strategy can be tasking. Kartra offers ready-made campaigns which you can edit to suit your business image and to market your brand effectively.

You can connect Kartra’s sales funnel to your pages, email, tag leads, opt-in form, and check out. You are certain your data is well organized with this offer and at the same time you offer your customer a better online shopping experience.

Kartra funnels are designed to run automatically once the sequence is set. With this feature, you can track how well your campaign is doing in your database.

On the other hand, GoHighLevel is embedded with relevant features which make the process of creating a sales funnel seamless. They include surveys, forms, and landing pages. 

This sales funnel can gather relevant customer information, keep them engaged, and ensure they follow the funnel process. For most people, the tricky part is building the funnel. With the drag-and-drop interface, you can build any funnel, collect leads, and accept payments.

Winner: Kartra

GoHighLevel vs Kartra: Pricing Comparison 

GoHighLevel Pricing Plan 

Agency Starter


Plan Highlight

Best for Starters.

Starter includes:


Agency Unlimited


Plan Highlight

Best for Unlimited Features.

Unlimited include:


Go high level has three major pricing plans which include Agency Starter Account, Agency Unlimited Account, and White Label Mobile App + Custom Zap Upgrade.

Let’s take a closer look at these plans.

  • Agency Starter Account

Agency Starter Account is the cheapest plan you can get from this platform. The plan is billed at $97 per month. 

However, it is ideal for just 1 client or a single business. The plan does not offer any premium upgrade like a white-label app.

The features include:

  • CRM for managing leads (Custom tasks)
  • Developing reports (Email and dashboard tools)
  • Email integrations (MailChimp, Zendesk, and Salesforce)
  • Tools to collaborate on documents, emails, and chats
  • Agency Unlimited Account

Agency Unlimited Account is still the most popular plan among the trio; it is known as the freelancer unlimited account. The plan is billed at $297. This account can work for both your agency and clients. It also gives room for premium upgrades. 

The features in this plan include:

  • CRM for managing leads (Custom tasks)
  • Developing reports (Email and dashboard tools)
  • Email integrations (MailChimp, Zendesk, and Salesforce)
  • Tools to collaborate on documents, emails, and chats
  • Unlimited sub-accounts.
  • Freedom to customize the interface using your own domain.

White Label Mobile App + Custom Zap Upgrade

Before accessing the unique account, you must have initially subscribed to the Agency unlimited account, which costs $297 per month. 

After you have done this, you can go for the upgrade which costs $497 per month after subscribing to the Agency unlimited account, leading to a total cost of $794 monthly.

Apart from the features of the Agency Unlimited Account, you have access to other features. They include a white-label app that allows you to manage settings, features, and Zapier with which you can create your ZAP account for your brand.

Kartra Pricing Plan 

Let’s take a look at the various pricing plans Kartra has to offer. 

Starter Plan


  • Up to 2,500 Leads
  • 1 custom domain
  • 15,000 emails /mo
  • 50 GB bandwidth
  • Host 100 pages
  • Host 50 videos
  • Sell 20 products
  • Build 2 membership sites
  • Add 1 additional team member
  • Connect 1 helpdesk
  • Funnel Mapper

Silver Plan


  • Up to 12,500 Leads
  • 3 custom domains
  • Unlimited emails
  • Unlimited bandwidth
  • Unlimited pages
  • Unlimited videos
  • Unlimited products
  • Unlimited membership sites
  • Unlimited team members
  • Unlimited helpdesk
  • Funnel Mapper
  • Funnel Simulator
  • Kartra Agency

Gold Plan


  • Up to 25,000 Leads
  • 5 custom domains
  • Unlimited emails
  • Unlimited bandwidth
  • Unlimited pages
  • Unlimited videos
  • Unlimited products
  • Unlimited membership sites
  • Unlimited team members
  • Unlimited helpdesk
  • Funnel Mapper
  • Funnel Simulator
  • Kartra Agency
  • Starter Plan 

This plan is the smallest plan available and it’s billed at $99 per month and $79 annually which allows you to save a total of $240. 

  • Silver Plan 

This plan is still the most popular Kartra plan out there. You have to pay $199 per month and $149 annually which allows you to save a total of $600. 

  • Gold Plan

The Gold plan is considered an upgrade when compared to the silver plan. You are billed $299 per month and $229 annually which allows you to save a total of $840. 

After you have subscribed, you get a variety of features designed to improve your business’ overly marketing activities.

Platinum Plan

I like to call this pricing plan the Boss Mode. It is the biggest plan with the most robust benefits attached. This plan is billed at $499 per month and $379 annually which allows you to save a total of $1440. 

Overview of GoHighLevel vs Kartra  

Our comparison will not be complete without taking a deep dive into the functions and features of these great marketing tools to take your business to a greater height. 

What is GoHighLevel? 


The first time I heard about this tool, I found the play of words quite interesting. This play of words got my attention and led me to do a little digging and I was amazed at what I discovered. 

GoHighLevel is an all-in-one marketing platform that’s instrumental in streamlining a marketer’s efforts, support, resources, and strategy. If you are looking for the ideal marketing platform loaded with all your required tools, GoHighLevel can make your dream come true. 

Most marketing agencies are using this platform. One significant benefit the platform offers is to minimize reliance on third-party tools and help these agencies acquire more clients. 

The platform offers vital tools and functionality necessary to generate leads and sales online, white-label the entire software, and lots more. 

Here are some features available on the platform: 

  • Sales funnel builder
  • Customer Relation Manager (CRM)
  • Website Builder
  • Analytics
  • Reputation management
  • Email/SMS marketing automation
  • Voice drops and call tracking
  • Appointment booking
  • Course hosting and membership sites

With these tools all in one plan, you don’t have to pay separate fees to use them. 

GoHighLevel was invented by Shaun Clark in 2018 to help small businesses and agencies automate and scale. After its debut, the platform has been making waves and helping businesses reach new heights. 

GoHighLevel Pros

  • Offers free 14-day of access to all plans
  • Offers White Label option
  • You can create unlimited sub-accounts
  • Apps integration such as Stripe, Zapier, and Mailgun
  • Value for money
  • Advanced integrated marketing automation

GoHighLevel Cons

  • Limited landing page templates
  • Fewer learning tutorials and materials
  • Overwhelming features
  • Extra integrations cost money

What is Kartra?

Kartra funnel builder

Kartra is a unique platform with the ability to compress all your required marketing tools and also simplifies the activities of a marketer by making all the required tools easily accessible. 

This cloud-based platform is instrumental in managing all your online business operations. Operations such as managing customers, building sales funnels, creating engaging landing pages, and organizing affiliate management to create online courses and sell online.

Kartra came into the limelight in 2017 and was founded by Andy Jenkins.

The platform was not originally designed to be an all-encompassing marketing tool but rather a tool specific to eCommerce marketers. 

Kartra compresses these features into one single platform:

  • Auto-responder
  • Sales funnel platform
  • Campaign analytics platform
  • Membership portal builders
  • Advanced marketing video hosting system
  • Affiliate management system
  • Helpdesk ticketing systems
  • Website builder software
  • Online form builders
  • Split testing and link tracking software
  • Shopping carts
  • Calendar and appointment scheduling software
  • Custom integrations to all of the above

Kartra is loaded with every possible tool you could require to scale your business. Additionally, you also get to work without paying an extra fee to a third-party platform for integration.

Kartra Pros

  • A 14-day trial period for $1
  • Native email marketing
  • 30-day money-back guarantee
  • Encourages split testing
  • Agency plan for advanced marketing

Kartra Cons

  • No email marketing integration
  • Smaller integrations than GoHighLevel

GoHighLevel vs Kartra: Which Is Better?

GoHighLevel and Kartra are two great marketing platforms that provide solutions to your marketing needs. Let’s take their ability to reach a wide range of audiences for example. Both tools are masters in this craft with both email and SMS messaging features.

If you intend to start a small business or a digital marketing agency, both platforms will serve you well. 

On the other hand, if it’s a large business, my candid advice is for you to go for GoHighLevel since it’s well-equipped to give you the best regarding sales, marketing, CRM, and integration management.

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