In business management and marketing automation, GoHighLevel and Ontraport stand out as two powerful CRM platforms offering many features.
Both platforms are designed to streamline and optimize various aspects of a business, from customer relationship management to marketing campaigns.
However, they differ in their approach and the specific features they offer.
In this article I delve into the comparison between GoHighLevel vs Ontraport, highlighting their key features, strengths, and weaknesses to help you determine which platform best suits your business needs.
GoHighLevel is a comprehensive CRM platform offering various features to help you automate your sales and marketing processes.
With its user-friendly interface and easy-to-use tools, GoHighLevel is a popular choice for small businesses and marketing agencies.
Ontraport, on the other hand, is a more advanced platform that offers a range of advanced marketing automation features. If you’re looking for a platform that can help you take your marketing to the next level, Ontraport is the better choice.
When choosing between GoHighLevel and Ontraport, there are several factors to consider.
In the next section, I’ll look at some of each platform’s key features and tools.
Continue reading to understand better which platform is right for your business.
Overview of GoHighLevel and Ontraport
| Feature | GoHighLevel | Ontraport |
|---|---|---|
| Free trial | 14-day free (here) | 14-day free |
| Pricing | Starts at $97 monthly | Starts at $89 monthly |
| Target Audience | Marketing agencies | Large businesses |
| Functionality | Sophisticated & Comprehensive | More Sophisticated |
| Automation | Advanced | More Advanced and customizable |
| Funnel Builder | Advanced | More advanced |
| White Label | Yes | No |
| Interface | User friendly | Complex and cluttered |
| CRM | Robust | Comprehensive |
| Integrations | Extensive | Fewer third-party integrations |
| Landing Page | Customizable | Customizable |
| Email Campaigns | Easy to set up | Complex to set up |
| SMS Marketing | Yes | Only on higher tiers |
| Team Collaboration | Designed for agency collaboration | Suitable for large teams and agencies |
What is GoHighLevel?
GoHighLevel is an all-in-one platform that offers a wide range of tools and features designed to help businesses streamline their operations, improve their marketing efforts, and enhance their overall efficiency.
The platform includes CRM (Customer Relationship Management), email marketing, SMS marketing, funnel building, appointment scheduling, and more.
GoHighLevel is particularly popular among marketing agencies and small to medium-sized businesses looking for a comprehensive solution to manage their marketing and sales processes.
GoHighLevel Pros
GoHighLevel Cons
What is Ontraport?
Ontraport is a comprehensive business automation platform offering various tools and features designed to help businesses manage their marketing, sales, and customer relationships.
The platform includes CRM (Customer Relationship Management), email marketing, marketing automation, and e-commerce capabilities.
Ontraport is popular among small to medium-sized businesses looking for a robust and customizable solution to streamline their operations and grow their business.
Ontraport Pros
Ontraport Cons
GoHighLevel vs. Ontraport: Core Features
GoHighLevel and Ontraport are all-in-one marketing systems offering a wide range of features to help you manage your customer interactions and marketing campaigns.
GoHighLevel is a robust CRM system designed to help you efficiently manage customer interactions and monitor their behavior across various channels.
With its automated workflows, you can streamline marketing campaigns and customer interactions.
The platform offers a suite of marketing tools to enhance your marketing efforts, such as email marketing, SMS marketing, and social media marketing. Its customizable landing page builder also enables you to create high-converting landing pages.
GoHighLevel also provides various integrations with other marketing tools and platforms for added versatility.
Ontraport is a comprehensive platform that offers a range of features to streamline your business operations. It provides a powerful CRM system to manage customer interactions and track their behavior across various channels.
You can easily automate your marketing campaigns and customer interactions with its automated workflows.
Ontraport also offers a variety of marketing tools, including email marketing, SMS marketing, and social media marketing, to help you reach your target audience effectively.
Additionally, it provides a customizable landing page builder to create engaging landing pages. The platform offers various integrations with other marketing tools and platforms, enhancing its functionality and flexibility.
GoHighLevel vs. Ontraport: Target User Base
GoHighLevel is designed for businesses and agencies that want a simple and affordable marketing system offering many features.
It’s particularly popular with marketing agencies and freelancers who want to manage their clients’ marketing campaigns from a single platform.
Ontraport, on the other hand, is designed for businesses that want a more advanced marketing system with a wide range of features.
It’s particularly popular with businesses that want to manage their customer interactions and marketing campaigns more sophisticatedly.
GoHighLevel vs Ontraport: User Interface and Ease of Use
When choosing a CRM platform, user interface and ease of use are essential factors to consider.
In this section, I will compare the UI design and navigation of GoHighLevel and Ontraport.
UI Design Comparison
GoHighLevel is known for its intuitive user interface, making it easy to navigate and use, even for beginners. The platform’s clean and modern design allows you to focus on what matters most: your leads and clients.
The UI is designed to be user-friendly, with clear and concise menus and buttons that are easy to understand.
On the other hand, Ontraport’s UI is more complex, with a steeper learning curve.
The platform’s design is geared towards marketing professionals, which can be challenging for non-technical individuals. The UI is cluttered, with too much information on the screen, which can be overwhelming.
Navigation and User Experience
GoHighLevel’s navigation is straightforward and user-friendly. The platform’s menus and buttons are clear and concise.
This makes it easy to find what you need.
The platform’s drag-and-drop builder allows you to create landing pages, forms, and chatbots easily. The UI is designed to help you focus on your leads and clients with lead capture and nurturing features.
Ontraport’s navigation is more complex, with a steeper learning curve. The platform’s menus and buttons are cluttered, making it challenging to find what you need.
The platform’s automation builder is powerful but overwhelming for non-technical users. Ontraport’s UI is designed primarily for marketing professionals, which can be challenging for non-technical individuals.
GoHighLevel vs Ontraport: Sales and Marketing Automation
Regarding sales and marketing automation, both GoHighLevel and Ontraport offer impressive capabilities.
Workflow Automation
GoHighLevel offers a visual automation builder that allows you to easily create complex workflows. You can define triggers, conditions, and actions to automate various tasks and processes.
GoHighLevel supports automation across multiple email, SMS, and social media channels. This enables you to create seamless, omnichannel experiences for your customers.
You can also automate tasks such as lead follow-ups, appointment scheduling, and customer communications with GoHighLevel. This saves time and improves efficiency.
Ontraport’s visual campaign builder enables you to create automated marketing, sales, and customer engagement workflows. You can drag and drop elements to create complex automation sequences.
Ontraport integrates with popular CRMs, allowing you to automate data syncing and ensure that customer information is up-to-date across systems.
You can set up automation based on specific events, such as a customer making a purchase or signing up for a webinar, to trigger automated actions and follow-ups.
Sales Funnel Management
GoHighLevel offers a funnel builder tool to create sales funnels with customizable templates. You can add elements such as landing pages, forms, and upsell offers to your funnels.
GoHighLevel also provides conversion tracking features to help you monitor the performance of your sales funnels and optimize them for better results.
GoHighLevel’s automation capabilities enable you to automate lead nurturing processes within your sales funnels.
This ensures that leads are engaged and moved through the funnel effectively.
Ontraport allows you to segment leads and customers based on their behavior and interactions with the sales funnel.
This enables you to deliver more targeted and personalized messaging.
Ontraport also offers A/B testing capabilities, allowing you to test different elements of your sales funnels to optimize for higher conversions.
Ontraport’s lead scoring feature helps you prioritize leads within your sales funnels, ensuring that sales efforts are focused on leads with the highest potential to convert.
GoHighLevel vs Ontraport: Email and Messaging Features
When it comes to email and messaging features, both GoHighLevel and Ontraport have a lot to offer.
Here’s a breakdown of what you can expect from each platform:
Email Campaigns
GoHighLevel provides an easy-to-use drag-and-drop email builder that allows you to create professional-looking emails without any coding knowledge.
You can automate email campaigns based on triggers such as user actions or specific dates, enabling personalized and timely communication with customers.
GoHighLevel also offers detailed analytics for email campaigns, including open rates, click-through rates, and conversion rates, to help you track performance and optimize campaigns.
Ontraport allows you to create automated email sequences based on customer behavior, enabling targeted and personalized communication.
You can use dynamic content in emails to personalize messages based on customer data, improving engagement and conversion rates.
Ontraport also offers A/B testing for email campaigns, allowing you to test different email variations to optimize performance.
Both GoHighLevel and Ontraport allow you to create and send email campaigns to your subscribers. But GoHighLevel makes it easier to automate your campaigns. While Ontraport, on the other hand, is more complex to set up.
SMS Marketing
GoHighLevel lets you send bulk SMS messages to their contacts, making it easy to reach a large audience quickly.
You can automate SMS campaigns based on triggers such as user actions or specific dates, enabling personalized and timely communication.
GoHighLevel also supports two-way SMS messaging, allowing you to engage in real-time conversations with their contacts.
Ontraport allows you to create automated SMS sequences based on customer behavior, enabling targeted and personalized communication.
You can send SMS broadcasts to your contacts, making sending time-sensitive messages or promotions easy.
Ontraport provides tools for managing SMS opt-ins and opt-outs, ensuring compliance with regulations and best practices.
SMS marketing is a powerful way to reach your audience, and both GoHighLevel and Ontraport offer this feature. But Ontraport only allows you to create SMS campaigns on their higher-priced plans.
Facebook Messenger Integration
GoHighLevel integrates with Facebook Messenger, allowing you to automate conversations and interactions with customers on the platform. You can also send broadcast messages to your Messenger contacts, enabling targeted and timely communication.
The platform supports lead capture through Messenger, allowing you to capture leads directly from conversations.
Ontraport allows you to create automated Messenger campaigns, enabling personalized and targeted customer communication.
Ontraport integrates with popular CRMs, allowing you to sync Messenger conversations and data with their CRM systems.
Ontraport provides analytics for Messenger campaigns, including open, click-through, and conversion rates, to help you track performance and optimize campaigns.
Ontraport vs. GoHighLevel: CRM Capabilities
Regarding managing customer relationships, both GoHighLevel and Ontraport offer powerful CRM solutions. However, some differences between the two platforms are worth noting.
Lead Capture and Nurturing
GoHighLevel provides customizable lead capture forms that you can embed on your websites or landing pages to capture leads.
GoHighLevel offers automated lead follow-up features, such as email sequences and SMS messages, to nurture leads and move them through the sales funnel.
GoHighLevel includes lead scoring capabilities to help you prioritize leads based on your conversion likelihood.
GoHighLevel also integrates with popular CRMs, allowing you to sync lead data and ensure that leads are properly managed and nurtured.
Ontraport offers customizable lead capture forms that you can embed on your websites or landing pages to capture leads. The platform also provides automated lead nurturing features like email sequences and SMS messages.
Ontraport includes lead scoring and segmentation capabilities to help users prioritize leads and deliver personalized messaging.
Ontraport integrates with CRMs and marketing automation tools, allowing users to sync lead data and automate lead nurturing processes across platforms.
Managing Contacts
GoHighLevel allows you to organize contacts into lists and segments based on various criteria, such as behavior, demographics, and interactions.
You can tag contacts with relevant labels to categorize them and facilitate targeted messaging and campaigns.
GoHighLevel offers automation features for managing contacts, such as automated follow-ups, lead scoring, and personalized messaging.
Ontraport provides a comprehensive contact database where you can store and manage contact information, including custom fields and tags.
To deliver targeted and personalized messaging, you can segment contacts based on various criteria, such as behavior, demographics, and engagement level.
Ontraport offers automation features for managing contacts, such as automated email sequences, lead scoring, and dynamic content. Ontraport integrates with popular CRMs, allowing users to sync contact data and ensure platform consistency.
GoHighLevel excels in managing contacts due to its user-friendly interface, robust segmentation capabilities, and automation features that help streamline contact management processes.
GoHighLevel vs Ontraport: Integrations and API
Regarding integrations and API capabilities, both GoHighLevel and Ontraport offer a range of options to help you streamline your workflows and automate your processes.
Third-Party Integrations
GoHighLevel offers various third-party integrations with popular tools and platforms, including CRMs, email marketing services, payment processors, and more.
Some of the most popular integrations include Zapier, which can help you connect with over 2,000 other apps, Twilio for SMS messaging, and Google Suite for email and calendar integration.
The platform provides easy-to-use integration options, allowing you to connect GoHighLevel with your preferred third-party tools without extensive technical knowledge.
Ontraport also offers a range of third-party integrations, including Zapier, and integrations with popular tools like Salesforce, Shopify, and WordPress.
Ontraport offers custom integration options for more complex integrations to ensure seamless connectivity with third-party tools.
GoHighLevel is the best for third-party integrations due to its extensive library of integrations and user-friendly integration process. While Ontraport offers a wide range of integrations, some users may find the integration process to be more complex compared to GoHighLevel. However, it’s worth noting that while Ontraport offers fewer integrations overall, they do offer more in-depth integrations with some of their key partners.
API Access and Capabilities
Both GoHighLevel and Ontraport offer API access, which allows developers to build custom integrations and automate tasks.
However, there are some differences in the API capabilities of each platform.
GoHighLevel’s API is well-documented and offers a range of capabilities, including the ability to create and manage contacts, deals, and tasks and access to reporting and analytics.
They also offer API rate limits to help you manage your usage and avoid overloading the system.
Ontraport’s API is also well-documented and offers a range of capabilities, including the ability to create and manage contacts, campaigns, and tasks and access to reporting and analytics.
However, they do not offer API rate limits, so it’s up to you to manage your usage and avoid overloading the system.
GoHighLevel and Ontraport Pricing and Plans
If you’re considering a CRM platform like GoHighLevel or Ontraport, pricing and plans will likely be one of your primary concerns.
In this section, I’ll compare each platform’s cost efficiency and look at the different plan tiers and features.
Comparing Cost Efficiency
Regarding pricing, both GoHighLevel and Ontraport offer affordable options for businesses of all sizes.
GoHighLevel offers competitive pricing plans, making it an affordable option for businesses of all sizes. The platform’s all-in-one approach eliminates the need for multiple tools, reducing overall costs and simplifying operations.
GoHighLevel’s pricing scales with the size of your business, allowing you to start small and upgrade as your needs grow, which can be cost-effective in the long run.
While Ontraport offers a comprehensive set of features that provide value for money.
Ontraport’s advanced features, such as detailed analytics, CRM capabilities, and marketing automation, justify its higher price point for businesses looking for a more robust solution.
For businesses that can leverage its full range of features, Ontraport can deliver a strong return on investment, making it a cost-effective choice in the right circumstances.
Free Plans and Trial
GoHighLevel does not offer a free plan. However, it provides a 14-day free trial, allowing you to test the platform before committing to a paid plan.
During the trial period, you can access all of GoHighLevel’s features, giving you a comprehensive understanding of the platform’s capabilities.
Similar to GoHighLevel, Ontraport does not offer a free plan. However, it does provide a 14-day free trial, allowing you to explore the platform and determine if it meets your needs.
During the trial period, you can access Ontraport’s full suite of features, allowing you to evaluate its functionality and performance.
Plan Tiers and Features
GoHighLevel
- Starter Plan ($97/month): Includes CRM, email marketing, SMS marketing, funnel builder, and one user account.
- Unlimited Plan ($297/month): Includes all features of the Starter plan, plus automated webinars, membership sites, blog builder, and three user accounts.
- Agency Pro Plan ($497/month): Includes all features of the Pro plan, plus white-labeling capabilities, client management tools, team collaboration features, and five user accounts.
Ontraport:
- Basic: Starting at $89/month, the Basic plan includes features like CRM, email marketing, and basic automation for up to 1,000 contacts.
- Plus: Starting at $169/month, the Plus plan builds on the Basic plan with additional features such as membership sites, lead scoring, and affiliate tracking for up to 2,500 contacts.
- Pro: Starting at $309/month, the Pro plan includes all features of the Plus plan and adds advanced features like custom objects, advanced automation, and priority support for up to 5,000 contacts.
- Enterprise: The Enterprise plan offers custom pricing and features tailored to businesses with high-volume needs and specific requirements. It includes all Pro plan features, dedicated account management, and additional support options.
GoHighLevel vs Ontraport: Performance Metrics and Analytics
Regarding measuring the performance of your marketing campaigns, both GoHighLevel and Ontraport offer a range of tools and analytics to help you track your progress. In this section, we’ll look at how these two platforms stack up in terms of performance metrics and analytics.
Conversion Rates and ROI
GoHighLevel provides robust tools for tracking conversion rates across various marketing campaigns and channels, offering insights into the most effective strategies.
It also includes features for tracking return on investment (ROI), helping you measure the effectiveness of your marketing efforts and optimize your strategies accordingly.
GoHighLevel enables A/B testing to compare different marketing approaches, allowing you to refine your strategies and improve conversion rates and ROI.
Ontraport offers comprehensive tools for tracking conversion rates at each customer journey stage, enabling you to identify and address potential bottlenecks.
The platform provides robust ROI tracking features, allowing you to measure the impact of your marketing campaigns and make data-driven decisions to maximize ROI.
Ontraport facilitates A/B testing to compare marketing strategies and optimize campaigns for higher conversion rates and ROI.
GoHighLevel is often favored for its ease of use and ability to quickly set up and track marketing campaigns, making it a strong choice for businesses looking to improve conversion rates and ROI. Ontraport, on the other hand, is well-suited for businesses seeking in-depth insights into their marketing efforts and looking to optimize their strategies for higher conversion rates and ROI.
Dashboard and Reporting Tools
Both GoHighLevel and Ontraport offer robust dashboard and reporting tools to help you keep track of your campaigns and measure your results.
GoHighLevel offers robust reporting tools that allow you to generate detailed reports on your marketing campaigns, including email performance, ROI, and customer engagement.
You can customize your dashboards and reports to focus on the metrics that matter most to you, providing a tailored view of your marketing performance.
GoHighLevel provides real-time data updates, ensuring you can access the most up-to-date information to make informed decisions.
Ontraport features a customizable dashboard that overviews key metrics such as contacts, revenue, and campaign performance.
The platform offers advanced reporting tools that allow you to create detailed reports on your marketing and sales efforts, including lead generation, conversion rates, and customer behavior.
Ontraport’s reporting tools include data visualization features such as charts and graphs, making it easy to understand and analyze complex data sets.
Ontraport integrates with popular analytics tools, allowing you to analyze your data further and gain deeper insights into their marketing and sales performance.
GoHighLevel vs. Ontraport: Agency-Specific Features
White Label Solutions
Regarding agency-specific features, both GoHighLevel and Ontraport offer white-label solutions that allow you to brand the platform with your company’s logo, colors, and style.
This is a great way to maintain consistency across client-facing materials and create a cohesive brand image.
Both platforms offer a customer portal allowing your clients to access their account information and data.
This can be a valuable tool for building trust and transparency with your clients and providing them with a more personalized experience.
Agency Tier Benefits
GoHighLevel and Ontraport offer different service tiers for agencies, each with its own set of benefits and features.
For example, GoHighLevel’s Agency Starter Account allows you to manage up to 5 sub-accounts, while their Agency Unlimited Account allows you to manage an unlimited number of sub-accounts.
Ontraport’s Agency Partner Program offers a range of benefits, including exclusive training and support, co-branded marketing materials, and access to a dedicated account manager.
They also offer a white-label version of their platform that allows you to customize the user interface and branding fully.
GoHighLevel vs Ontraport: Support and Resources
When choosing a marketing automation platform, it’s important to consider the level of support and resources the vendor provides. In this section, I’ll examine the customer support services and educational resources GoHighLevel and Ontraport offer.
Customer Support Services
Both GoHighLevel and Ontraport offer customer support services to their users. GoHighLevel provides 24/7 email support, as well as phone support during business hours. Ontraport also offers email and phone support during business hours and live chat support.
Regarding response times, GoHighLevel claims to respond to emails within 24 hours, while Ontraport aims to respond within 4 hours during business hours.
However, it’s important to note that response times may vary depending on the complexity of the issue and the volume of support requests.
Educational Resources and Tutorials
Both platforms offer a range of educational resources and tutorials to help users get the most out of their software.
GoHighLevel provides a comprehensive knowledge base, which includes articles, videos, and FAQs.
They also offer a range of tutorials on their website, covering topics such as setting up campaigns, creating landing pages, and using CRM.
Ontraport also provides a knowledge base, which includes articles, videos, and FAQs.
Ontraport also offers a learning portal known as Ontraport University. Ontraport University is an educational platform offered by Ontraport that provides training and resources to help users maximize their use of the Ontraport platform.
They also offer a range of webinars, live training sessions, and a community forum where users can ask questions and share ideas.
If you prefer phone support and 24/7 availability, GoHighLevel is the better option. If you value live training sessions and a community forum, Ontraport is the better choice.
Conclusion
In conclusion, GoHighLevel and Ontraport offer powerful tools for businesses to streamline their marketing and sales processes.
GoHighLevel stands out for its user-friendly interface and affordability, making it an excellent choice for small to medium-sized businesses looking for a straightforward automation solution.
Its all-in-one platform approach simplifies operations and can help businesses save time and improve efficiency.
On the other hand, Ontraport’s advanced features and customization options make it ideal for businesses with more complex automation needs.
Its comprehensive automation capabilities and detailed analytics and CRM functionalities allow for more personalized and targeted marketing campaigns.
Both GoHighLevel and Ontraport offer free trials, so it may be beneficial to try out both platforms to see which one aligns best with your needs.
