GoHighLevel vs ClickFunnels

I HIGHLY recommend ClickFunnels 2.0 if you want to create a high-converting sales funnel with pre-built templates.

Otherwise, use GoHighLevel if you want to provide agencies with leads, share funnels, gain clients, and have CRM/white-label features.

As a business owner, one of your goals will be to build and grow your company. While doing this, you juggle several duties – clients, staff, vendors, and your financials. We can all agree the task is stressful and can sometimes be overwhelming. 

The stressful nature of the tasks is why you need a team behind you. What if that team uses an application? ClickFunnels and GoHighLevel are your go-to solution. 

The applications are your all-in-one solution for agencies and marketers, eliminating the need for other tools because of their integration features. They help you further the running of your business or agency. 

In this ClickFunnel 2.0 vs. GoHighLevel review, I will address the features, similarities, and differences between both funnel builders. Keep reading to know which funnel builder is best for your business.

GoHighLevel vs ClickFunnels 2.0: Table Comparison

FeaturesClickFunnels 2.0 GoHighLevel 
Best For:Companies and business ownersMarketing and business agencies with multiple clients
Customized User Access:Yes No
Ease of Use:Yes Yes 
Team Collaboration:YesYes
Pricing:Basic — $147, Pro Package — $419Funnel Hacker —$297Agency Starter — $97, Agency Unlimited — $297White Label Package — $497
Training: YesNo
Strongest Use Case:To create effective sales funnels that increase conversionsIt acts as an all-in-one CRM tool for marketing and business agencies
Free Trial:14-day free here14-day free here
Refund Policy: 30-daysNo
Free Account:NoNo

What is ClickFunnels 2.0?

ClickFunnels 2.0 is a sales and marketing funnel builder that assists agencies and companies in automating sales processes. It gives you the ability to control every step of the purchasing process. ClickFunnels allows you to create standard websites, opt-in pages, landing pages, membership websites, squeeze pages, webinars, and tons more. 

Russell Brunson and his team designed ClickFunnel in 2014, and the software has over 100,000 active members. ClickFunnel 2.0 is the latest version of the ClickFunnel solution software. 

It has more features and tools to make sales faster and better. The ClickFunnel 2.0 software was launched to the general public on October 14th, 2022, together with Your First Funnel Challenge

ClickFunnel 2.0 has new features such as blog builder, automation builder, funnel hub, customers center, e-commerce site builder, and a few more. 

There are differences between the first version and the latest version; though they bear similar names. The latest version is not just an updated version of the first. Its development was from scratch and functions differently and better from the first version, ClickFunnel Classic.

ClickFunnel 2.0 is more versatile than the Classic version.

It allows users to build entire website ecosystems in one place, unlike the original version which allows users to create individual pages before merging them into one. 

ClickFunnels 2.0 is also faster and has an improved user experience and tools you can use to maximize your online business.

ClickFunnels 2.0 Key Features

I wrote a ClickFunnels 2.0 review where I gave an extensive explanation of the software’s features, how the software works, and how to sign up for it. But for the sake of this comparison, I will go over the key features ClickFunnels 2.0 has. 

It is no secret that the ClickFunnel 2.0 has faster average load times than the original version. 

There are also new features in the ClickFunnel 2.0 replacing some of the old ones while retaining a few. Some of the features of the latest version include:

Funnel Hub

The funnel hub in the software helps keep all the tools you need to create and manage pages, website backends, blogs, and store pages at your convenience. You can call this your website’s control panel. 

Automation Builder and Workflows

With the automation builder, you can easily build and manage your sales funnel. It allows you to see and understand where your users move next. Using the automation builder and workflow, you can trigger emails based on the user behaviors from different pages. 

Blog Builder

The latest version of ClickFunnels allows you to run your blog from within ClickFunnels. 

E-commerce Site Builder

In this latest version, you can create a complete e-commerce website with a shopping cart, member login, and international products.

Funnel Share

Funnel share seems to be one of the best things in ClickFunnel 2.0. Yes, it allows you to share your funnel with others. You are not just sharing your funnel, but also your workspace with others. Your workspace comprises your sales funnel, site homepage, follow-up funnel, storefront, and other funnels. 


In the latest version, you are not only allowed to sell courses. You can now create and sell courses on the platform. It also gives you access to course templates making your work easy and fast. 

Customer Center

You can manage everything about your customers ranging from their course subscriptions, financial details, lead magnets, and many others. It allows customers to manage their shipping status, and access the content of any online courses or knowledge goods you sell from this page as well.


You can also check your funnel statistics in real-time, and see what works and doesn’t work.  ClickFunnels 2.0 uses a separate analytics dashboard. You may view the statistics for all elements of your business that were built on the platform in it.


Using the ClickFunnel 2.0 Drag and Drop email editor, you can build emails and create elaborate email workflows. 


Even though it’s not ClickFunnels’s strongest use case, you can still use ClickFunnel 2.0 as a CRM (Customer Relationship Management) system. 


You can use the ClickFunnel 2.0 alongside these applications:

  • Twilo
  • Stripe Payment
  • Kajabi
  • Paypal
  • Shopify
  • WordPress
  • Zapier
  • Slybroadcast
  • YouZign and many others.

Pros and Cons of ClickFunnels 2.0

Although ClickFunnels 2.0 is very famous among digital marketers and sales funnel builders, it has its pros and cons. 


  • They are very easy to use
  • They can duplicate pages easily
  • There are WordPress plugins that allow you to add funnels to WordPress sites.
  • Online courses and a wealth of instructional marketing content are available
  • There are constant software updates to fix bugs
  •  A/B testing makes it simple to test out new modifications and pick the one that works best.
  • There is a 14-day free trial period before making your purchase. 
  • The software integrates seamlessly with digital marketing platforms. 
  • It offers a 30-day money-back guarantee that works 
  • You can cancel your free trial at any time within the 14 days and you won’t be charged 


  • The price plans are not affordable for small businesses
  • You cannot customize too much
  • Email marketing is not easy to use. 

What is GoHighLevel? 

GoHighLevel is your all-in-one solution for your sales and marketing. It is also a Customer Relationship Management solution for agencies and professionals. 

With one dashboard, you can create and run marketing campaigns, manage customer relationships, and collect and nurture leads. 

Shaun Clark founded GoHighLevel in 2018 to assist small business automation and scaling. GoHighLevel has several features. But it is not for everyone. 

If you have an e-commerce store with several inventories, you don’t need GoHighLevel. If you also have a big e-commerce store with many products and pages, it is also not recommended for you. 

GoHighLevel is great for small e-commerce stores with few products. It is safe to say that GoHighLevel is ideal for dropshipping and eCommerce stores with a single product. 

Included in the software is everything you need to run a successful agency such as reputation management reviews, billing, contact management, integrations with third parties, email marketing, and many others. 

As an agency or professional, GoHighLevel is great at helping you eliminate the need to purchase several applications to accomplish a job. It allows you to purchase one plan and have unlimited access to all tools and features. 

GoHighLevel Key Features 

SMS Marketing

The GoHighLevel SMS marketing feature allows you to send messages to your clients and customers directly to their mobile phones. It eliminates the need for a bulk service provider as it allows sending multiple messages at once. 

This feature also allows you to view your message delivery reports on your dashboard. You can also track and record text messages and move your clients as they progress. 

Content Management

The GoHighLevel Content Management System provides all you need to manage your content in one place. 

With this feature, you can with a few clicks, create new pages and posts, edit current pages and posts, and then schedule your posts. There is also a Drop-in-Blog which helps in the creation of an SEO-friendly blog. 

Funnel and Landing Pages Builder

Using the funnel and landing page builder feature, you can create beautiful landing pages using the set templates, or you can custom design. You can also create and channel funnel traffic using this feature. 

Marketing Automation

GoHighLevel has email automation, social media automation, and landing page tracking. Each of these can be customized to suit your taste and your campaign needs. Marketing automation allows you to create and manage campaigns, manage emails, and monitor results. 


You may create membership websites using GoHighLevel to market and sell your premium goods. If you’re a course developer, Gohighlevel is an excellent platform to transfer your memberships. 

On the membership site, you can upload your course video content, alter the layout of the landing page, and add the title of your course outline as well as a brief excerpt. 


Being an all-in-one solution, there is no restriction to app usage. You can use your GoHighLevel software with the following apps:

  • Jotform
  • Squarespace
  • Kajabi
  • Teachable
  • Paypal
  • WordPress
  • MailChimp
  • ActiveCampaign
  • Lead Pages
  • Calendly
  • Typeform and others. 

Mobile App

The high-level software has a mobile app that is easy to use and can be accessed at any time. With the mobile app, you can build your clients; profiles, create sales leads and even create new projects. 

Booking and Appointment Tool

This feature functions as a calendar, but it allows for the creation and sharing of calendars that your clients can click to view your appointments. 

CRM and Pipeline Management

This feature offers helpful data so that sales representatives can determine which deals should move forward next week vs. those scheduled for later on in the future. 

The sales representatives can also view how their efforts are paying off in real-time. GoHighLevel CRM and Pipeline Management function as an integrated platform. 

It integrates with Pipedrive and other platforms to give you a complete and perfect view of your accounts. 


GoHighLevel has a reporting dashboard that contains other sub-dashboards, such as Facebook ads, call reporting, appointment reporting, Google ads, and attribution reports. GoHighLevel covers in-depth reports and detailed information concerning your Google ads campaigns.

Website traffic and Facebook ads campaigns from various sources.

Pros and Cons of GoHighLevel

HighLevel has advantages and disadvantages to its features and uniqueness.


  • GoHighLevel is an all-in-one solution
  • The software eliminates your need to purchase multiple software to accomplish a task, you can purchase the Agency Unlimited account and have access to all tools and features. 
  • The software allows you to collect, manage and nurture your leads in a single dashboard. 
  • You can also create unlimited accounts for your clients and customers. 
  • It has a simple and easy-to-use interface.
  • Marketing firms can white-label GoHighLevel’s software as their own branded item.
  • GoHighLevel provides thorough customer service around the clock by phone or live chat.
  • With GoHighLevel software, you can’t miss a lead chance again by staying in touch with your clients and managing appointments and calendars while on the road.
  • You enjoy a 14-day free trial before subscribing to any of the plans. 


  • GoHighLevel takes longer to learn, unlike some of the competition
  • A lot is going on with GoHighLevel. There are lots of features, and can sometimes overwhelm users. 
  • You have to pay for your priority support

Key Difference Between ClickFunnels 2.0 and HighLevel

While ClickFunnels and GoHighLevel have several similarities, there still exist distinct characteristics for each. Each of the software has an ideal market or target audience. Some of these distinct characteristics include:

ClickFunnels 2.0 Vs. GoHighLevel: Key Purposes 

ClickFunnels 2.0 best serves as a funnel builder for improving sales and profit, while GoHighLevel is best used for CRM (Customer Relationship Management) and growing digital agencies.

ClickFunnel 2.0 is designed to help you create a profitable sales funnel. It works well for all kinds of businesses. Whether you sell physical products, services, or info products, ClickFunnel will help you build a thriving business. 

The advanced features, courses, and programs that exist in ClickFunnels 2.0 are targeted toward helping online entrepreneurs to create sales funnels that will increase conversion and sales. Some of these tools include: high converting sales funnel templates and sophisticated funnel flow among others. 

Additionally, ClickFunnels 2.0 offers a potent team collaboration feature that enables you to easily work with other team members, even if they are dispersed around the globe.

On the other hand, GoHighLevel is more of a CRM and automation software. Its strongest features are targeted toward helping marketing agencies grow their businesses. 

The software provides you with all you need for you to grow your agency. It aids you in the collection, conversion, and nurturing of leads into paying customers. The software is also effective in the management of your sales pipeline. 

You can also use the Whitelabel version to serve your clients. You may administer their websites, design sales funnels for them, and create sub-accounts for them. 

Additionally, your clients will see GoHighLevel’s software while logged into the app, but with your agency’s identity. You can also choose to resell the Whitelabel version of the GoHighLevel software. 

You can start selling it after adding your branding and deciding how much the monthly subscription will cost. This could be a terrific method to add another revenue stream to your business. 

It also gives you the perfect opportunity to try out software entrepreneurship without having to write any code or build any software. It is ideal to say that GoHighLevel was built and designed for the major purpose of helping you run your digital agency. 

This feature can be seen in how it assists business models. 

ClickFunnels 2.0 Vs. GoHighLevel: Price Comparison 

ClickFunnel 2.0 and GoHighLevel have different pricing packages, each with different functionality. 

Both ClickFunnel and GoHighLevel require a credit card to join up and offer a 14-day free trial. GoHighLevel doesn’t offer a discount, while ClickFunnels 2.0 does for annual payments made in advance.

Additionally, ClickFunnels 2.0 has a 30-day money-back guarantee in addition to its 14-day free trial. This gives ClickFunnels more points than GoHighLevel. 

I love the fact that ClickFunnels allows its users to enjoy the software risk-free for a total of 44 days. 

ClickFunnels 2.0 Pricing

ClickFunnels 2.0 pricing is divided into 3 categories and includes:

The Basic Package

The basic package costs $147 per month. However, there is an annual discount that allows you to pay $127 per month. This discount is only accessible if you are paying annually helping you save about $194 years. 

The following features are encompassed in this package:

  • Unlimited email sequences
  • Unlimited workflows
  • Unlimited products
  • Unlimited pages
  • 20 sales funnel
  • 1000 contact for the course
  • 100 pages
  • 3 courses
  • Email support
  • 20,000 monthly visit
  • One payment gateway
  • One custom domain
  • Basic analytics

The Pro Package

The pro package has basic features alongside additional features. You can access this package at $419 per month. 

Just like the basic package, there is a discount with a condition. You have a discount of $50 allowing you to pay $147 per month for the pro package. The discount rests on the condition of an annual payment. 

Some of the features of the pro package include:

  • Unlimited products
  • Unlimited pages
  • Unlimited workflows
  • 100 funnel
  • Priority support
  • Weekly hackathons
  • 25000 contact for the course
  • 10000 students
  • Affiliate Program
  • 100 pages
  • 15 courses
  • Unlimited email Sequences Basic Analytic
  • Remove CF brand
  • Email support
  • 20,000 monthly visit
  • three payment gateway
  • three domain
  • Basic analytics
  • One website
  • Five admin users
  • Share funnel
  • Follow up funnel
  • Access API
  • Liquid theme Editor

Funnel Hacker Package

The funnel hacker package contains all the features in the two previous packages- basic and pro. It consists of $297 per month.

Some of the features include:

  • Unlimited products
  • Unlimited pages
  • Unlimited workflows
  • Unlimited email sequences
  • Unlimited funnel
  • Priority support
  • Weekly hackathons
  • 25000 contact for the course
  • 20000 students
  • Affiliate Program
  • 100 pages
  • 200000 courses
  • Basic Analytic
  • Remove CF brand
  • Email support
  • 20,000 monthly visit
  • Nine payment gateway
  • Nine domain
  • Advanced analytics
  • three website
  • 15 admin users
  • Share funnel
  • Follow up funnel
  • Access API
  • Liquid theme Editor

GoHighLevel Pricing

Like ClickFunnels, GoHighLevel pricing plan is divided into three categories and includes:

The Agency Starter Package

This package costs $97 per month. If you are using these packages, these features are accessible to you, and they include:

  • Website builder to create a unique website and landing page
  • Sales funnel builder to create very effective sales funnels 
  • analytics and reporting tool
  • Appointment and booking features
  • The automatic marketing solutions for WhatsApp, SMS, MMS, and email
  • Pipeline management tools
  • Make surveys to collect leads.

Agency Unlimited Package

In addition to all of GoHighLevel’s core capabilities, this subscription gives users access to additional customized tools that will undoubtedly aid their businesses in succeeding.

The monthly cost of this plan is $297.

With the Agency Unlimited plan, you can add as many clients’ accounts as you want. Implying you can manage, build, and nurture all your client’s marketing campaigns. You also have access to several tools and integrations to make your sales and marketing a smooth

The capability of a user to create several clients’ accounts on GoHighLevel is one of these customizable features. Individuals also receive a branded, customizable desktop app that they may build to reflect the brand of their company. 

The White Label Package

The Whitelabel Package costs $497 per month. This package offers a branded, adaptable desktop app and a sales channel that you may use to market the goods and services offered by your company.

Final Thoughts: Which Is Better?

Now, we have compared the two software – ClickFunnels 2.0 and GoHighLevel, which tool do you think is best for your business needs?

I would recommend you choose ClickFunnels 2.0 if you want to create a high-converting sales funnel. It is also effective if you want to sell digitally. 

But you can choose GoHighLevel if you want to provide agencies with leads, clients, and CRM features they can incorporate into their marketing efforts.

To make your choice on either GoHighLevel or ClickFunnel, you need to first decide on your business needs. A business owner or an agency looking for an online marketing and business management platform would find GoHighLevel more effective. Its Whitelabel features make it a much better option for marketing or software agencies. 

But an online business interested in making a high sales conversion funnel would rather choose ClickFunnel. 

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