Russell Brunson Review

Russell Brunson. One of the world’s greatest marketers of the century.

A man who climbed his way up from nothing to greatness and has impacted over a million lives and doing incredible things.

He is the man behind ClickFunnels.

In this post, we are going to be discussing everything about Russell Brunson. His life history, achievements, records, love life, webinars, books, products, net worth, coaching, ClickFunnels story, and many more. More like Russell Brunson’s Wikipedia.

I want you to sit somewhere calm, and get a bottle of Coke and popcorn because I’m about talking about someone who has impacted my life and the lives of others alike. I’m pretty sure he might have impacted you in some way.

Alright, before we continue, here are the things we would discuss with Russell Brunson, just feel free to navigate:

Early Life and Education

Russell Brunson was born in Utah in 1980 and grew up in a family of 10 siblings. As a young entrepreneur, he sold potatoes door-to-door to make money for his family. He later attended Boise State University, where he studied marketing and entrepreneurship.

While in college, Brunson started his first online business, selling a DVD teaching how to make a potato gun. He used his marketing knowledge to drive traffic to his website and make sales, and the business quickly became profitable.

After graduating from college, Brunson worked for a few different companies before striking out on his own. He started several businesses, including an online coaching business and a software company that helped people build websites.

Despite early success, Brunson faced some significant challenges in his entrepreneurial journey, including a failed business partnership that left him nearly bankrupt. However, he persevered and continued to learn and grow, eventually co-founding ClickFunnels, which has become one of the most successful marketing software companies in the world.

Overall, Russell Brunson’s early life and education provided him with a strong foundation in marketing and entrepreneurship, which he has used to build a successful career and help others achieve success in their own businesses.

Who Is Russell Brunson? (career trajectory)

Russell Brunson is a digital marketing entrepreneur, author, coach, speaker, father, and husband who has made a fortune from his various establishments in the online marketing space over the years and has impacted millions in the process.

Russell Brunson

Russell Brunson was born in 1980 in Provo, Utah, United States, where he grew up to develop an interest in business and other hobbies.

He long started developing his marketing skill when he was much younger as he would collect junk mails, and used radio and television ads, seizing every business opportunity just to get as far as possible knowledge and understanding from the marketing world.

Outside marketing and business in general, Russell loved wrestling while growing up which soon turned into a hobby for him.

In high school, for example, Russell was a state champion wrestler, becoming an all-American in his senior year, and taking second place in the country at the high school nationals. This he continued into his college, learning valuable lessons about competition, hard work, and the art of winning. He became one of the top ten wrestlers in the country at graduation.

Fast forward to this day, Russell Brunson has founded, and has also co-founded several successful companies, popularized some of the most effective sales techniques used in the world of marketing today and had also published several successful books in the marketing category.

However, Brunson’s marketing adventure began while still in college. He developed a great interest in marketing while still in school, which saw him rake in his first million after graduation.

At the moment, Russell Brunson is known all over the world as a leading Internet marketing guru.

After a few years of marketing, sales, and devising new means of earning money online, Russell has had success in such areas as:

And as you already know – ClickFunnels which he Co-founded with Todd Dickerson, has close to 100,000 as well as raking in hundreds of millions of dollars in sales. That’s how far Mr. Russell has gone through the years.

With ClickFunnels being the most successful business Russell Brunson has had to build, let’s quickly look at the story behind ClickFunnels.

How and Why…

The ClickFunnels Story

ClickFunnels is a software company co-founded by Russell Brunson in 2014. It provides an all-in-one solution for building and managing sales funnels, which are a series of steps designed to guide a potential customer toward a purchase.

ClickFunnels is designed to be user-friendly and accessible to entrepreneurs and business owners who may not have technical or coding experience. It offers a range of pre-built templates and drag-and-drop tools, making it easy for users to create custom sales funnels that suit their business needs.

Some of the key features of ClickFunnels include:

  • Funnel builder: The drag-and-drop funnel builder allows users to create custom sales funnels quickly and easily.
  • Page builder: ClickFunnels’ page builder allows users to create landing pages, sales pages, and other marketing pages with no coding or technical experience required.
  • A/B testing: ClickFunnels allows users to test different versions of their funnels and pages to see which ones perform better.
  • Payment processing: ClickFunnels integrates with popular payment gateways like Stripe and PayPal, allowing users to accept payments directly within their sales funnels.
  • Email marketing: ClickFunnels includes an email marketing tool that allows users to create and send automated email campaigns.
  • Affiliate management: ClickFunnels has an affiliate management system that allows users to set up and manage their own affiliate programs.

Since its launch, ClickFunnels has become one of the most popular sales funnel builders in the market, with thousands of entrepreneurs and business owners using it to build and manage their online sales funnels.

The company has achieved significant growth, with over 150,000 users and generating over $400 million in revenue in 2020 alone.

With ClickFunnels being an all-in-one software, it’s easy to create a marketing and sales funnel from the ground up, because it incorporates all the essentials needed for a functional and efficient sales funnel.


As long as you have a business, ClickFunnels has this special funnel that suits you perfectly.  But how was it started anyways?

The ClickFunnels Buildup

Back then in 2014 with Russell Brunson becoming a name in the marketing sphere, he soon found himself facing technical challenges in configuring its sales funnels and marketing campaigns to acquire new customers, as the price he would spend to get a trial customer wasn’t justifiable in returns.

This led him to engage the likes of developers at the time to find a solution to this seeming problem.

After battling with this seeming unending hurdle, Russell Brunson met Todd Dickerson whom he later partnered with to establish ClickFunnels software founded under Etison LLC to tackle these challenges for marketers.

At first, everything went well as Russell utilized his current followers and lists which he had been building all his time as a marketer to push the software to the awareness of like-minded folks…

However, he still had a problem trying to reach a new audience and prospects.

Hence, he started spending about $120 on Facebook ads to acquire a free trial customer of ClickFunnels that isn’t guaranteed to convert into paid.

This proved to be a non-profitable and risky investment, Russell resorted to using the break-even method to acquire new prospects; rather than spending money on free trial customers, he would go on to make even profit upon capturing his lead.

Owing to his versatility in marketing, Russell switched to running ads to have his book which cost roughly $12, be shown to a new prospect who upon purchasing the book would have ended up spending $32 on average after going through his sales funnels.

Rather than promoting ClickFunnels and ending on the losing end, Russell together with his co-founder soon found another way of promoting the software which in turn yielded profits.

This made ClickFunnels to be quickly accepted by marketers.

Meaning anyone who needs to implement everything taught inside his free plus shipping Dotcom Secrets book, would need a sales funnel-building software like ClickFunnels.

Two-step free-plus shipping funnel

Fast forward to this day, with ClickFunnels utilizing its huge follower base as well as being the first software tool to have launched an affiliate program that rewards its top affiliate with cars, masterminds, and cash.

It has since grown to become the fastest-growing venture-free software company in the world to date.

Some ClickFunnels Stats & Updates

In the first year of launching the software, it pulled in around 10,000 paying customers that’s to be doubled in the following year.

Three years later, in 2018 precisely, ClickFunnels pulled in over 50,000 paying customers that in turn brought the company $100 million in revenue earnings.

ClickFunnels stats

Click Funnels has also gone on to award numerous cars to its affiliate marketers who have successfully brought in over 100 ClickFunnels users. And even awarded multiple car awards and recognition to affiliates like Spencer Mecham and a few others.

Not forgetting the popular 2comma award to entrepreneurs who used ClickFunnels to generate over $1,000,000 in revenue.

Who is Russell Brunson’s Wife?

Collette Brunson is the wife of Russell Brunson. She is known for her role as a supportive partner to her husband in his entrepreneurial ventures. Collette’s birth date and age are not publicly known.

However, according to Russell’s post on the 11th of August 2022 – he posted that he has been married to his wife for 20 years:

Russell Brunson’s Wife

Russell and Collette first met while they were in college, and they have been together ever since. The couple has five children together and has been married for over 21 years.

Collette has also been an active participant in Russell’s businesses, including ClickFunnels, and has played an important role in his success. The couple has been featured in various media outlets, including Forbes and Entrepreneur, and is widely respected in the entrepreneurship community.

In addition to their entrepreneurial pursuits, Russell and Collette are also active in their community and participate in various charitable organizations. They are committed to giving back and making a positive impact in the world.

How Old Is Russell Brunson? (Birthday & Age)

Russell Brunson was born on March 8, 1980, in Provo, Utah, United States. As of 2023, he is 43 years old. Brunson’s entrepreneurial journey began at a young age when he started selling products such as potato guns and DVDs online.

He went on to attend Brigham Young University, where he studied computer science. During his time in college, he started his first company, which provided website design services.

After graduating, he worked for a software company before founding ClickFunnels, his most successful venture to date.

Despite being relatively young, Brunson has achieved a great deal of success in his career. He has become a well-known figure in the online marketing and entrepreneurship communities and has authored several books and courses aimed at helping others succeed in these fields.

While his age may surprise some, it is a testament to the impact he has made in his industry and the hard work and dedication he has put into his businesses.

Russell Brunson Products

Russell Brunson Books

As of the time of writing this post, Russell Brunson has published a total number of four (4) great books which has sold millions of copies. Each of these three books has its own purpose and marketing strategies discussed in each.

There are other books that can’t really be called a complete book. But they are great sales funnel resources for marketers. Funnel Cookbook, 101 Split Test Winners, and Lead Funnels.

Book #1: Dotcom Secrets

Dotcom secrets book

The Dotcom Secrets book which was launched back then in 2015, explains that it’s not just about driving more traffic to your website or increasing the number of conversions.

However, the secrets revealed in this book will do just that and more. Dotcom Secrets is a shortcut. It’s an amazing book that tackles the underlying symptoms of low traffic and conversions to exponentially grow your business online.

This book which is recommended for anyone that wants to make or increase sales, as well as conversions, has sold over 200,000+ copies at the time of writing this post.

This is a free plus shipping book, where you only have to cover the shipping cost only.

Book #2: Expert Secrets Book

expert secrets

This book is a must-read for every entrepreneur. Because of the fact that the impact that the right message can have on someone at the right time of their life is immeasurable, this book aimed at helping everyone shape their talents and idea to make them a profitable niche.

There is the knowledge you have that can help save marriages, repair families, change someone’s health, grow a business, etc…

But only if you know how to put it in the hands of the people you’ve been asked to serve and change. Expert Secrets book details how one could achieve this and is also available as a free-plus-shipping offer.

It is the follow-up to Russell Brunson’s Dotcom Secrets book, especially for those that want to build a mass following of engaged fans and monetize their information products.

Book #3: Traffic Secrets Book

Traffic Secrets book

“Traffic Secrets” is a book by Russell Brunson that provides practical strategies for increasing website traffic and growing your online business. The book covers topics such as creating customer avatars, understanding the customer journey, and using marketing channels such as social media, email marketing, and SEO.

The book emphasizes the importance of creating a “blue ocean” for your business and focusing on providing value to customers.

This is a marketing book that has been well-received by entrepreneurs and business owners and is a valuable resource for anyone looking to increase their online traffic.

Book #4: Network Marketing Secrets Book

This book covers the hidden strategy to develop your network marketing team so you only have to talk to people who are so super interested in what you are selling. They really raise their hands and ask you to register them.

Network Marketing Secrets book is also free and all you have to pay is the shipping cost.

Book #5: FunnelHacker CookBook

This is also called funnel recipe book for marketers which contains all the resource guides for every beginner as well as advanced funnel designers who want to understand the elements and components of a funnel and how to choose the right funnel for the product or service they wish to sell.

The book also comes with easy-to-understand diagrams and explanations to help everyone marketer to get his or her funnel in hours instead of weeks.

Russell Brunson Courses

Below are some courses which are currently tied to Russell Brunson’s name:

Course #1: 10X Secrets Masterclass

This course was released by Russell Brunson after making over $ 3 million in Grant Cardone’s 10X Growth Conference within 90 minutes on stage.

In this course, Russell Brunson teaches the step-by-step process of how you can do the same. He shares the exact strategies and scripts you can use to sell about anything online and most importantly at any stage.

Course #2: Funnel Builder Secrets

This doesn’t come only as a course but as an all-in-one package by Russell Brunson that provides you with tons of training on funnels, traffic, offers, software, and 6-12 months of free ClickFunnels subscription.

The Funnel Builder Secrets package is one of the highest ticket offers sold by Russell and it’s highly valuable.

Although, you can get only the course videos as part of the free training inside of FunnelFlix – free for every ClickFunnels user.

Course #3: One Funnel Away Challenge

You might be familiar with the popular and life-changing One Funnel Away Challenge 30 days coaching and training course. If not then you must have been missing a lot!

This is the best and cheapest online marketing training course + coaching I’ve ever taken and it is responsible for most of my successes as an online entrepreneur.

You will directly from Russell and two of his coaches how properly build converting funnels, structure your offers, and market them to the right audience.

Here is a detailed review of the OFA Challenge and how it changed my business.

Course #4: Affiliate Bootcamp

Yeah! This is an affiliate marketing course in the form of a summit where Russell asked 15 super affiliates how they’d go from a newbie affiliate marketer to a super affiliate within 100 days…

Affiliate Bootcamp logo

And they all discussed and shared the exact tactics in this course using various online marketing tactics and traffic acquisition secrets. Affiliate Bootcamp is all about affiliate marketing and nothing more.

Course #5: The Knowledge Broker Blueprint

KBB isn’t a course created by Russell Brunson, but he is involved. It’s a course by Dean Graziosi and Tony Robbins on how to create Mastermind, membership, and professional workshops.

Knowledge Broker Blueprint is an online course that shows you how to build your own knowledge-based business to help you create high-performance, cost-effective masterminds.

Course #6: Perfect Webinar Secrets Training

The Perfect Webinar Secrets is Training is a special training on how to craft and do a converting webinar slide for any of your products and services. But this offer can’t be found anywhere as a standalone product.

This course comes as an upsell inside the perfect webinar scripts funnel. The perfect webinar script is a script by Russell Brunson on how to structure your webinar.

Russell Brunson Events

Outside launching his software to help every marketer make maximum sales and increase conversion rate, and the launching of numerous free books, Russell Brunson also hosts live events every year where every marketer comes under one bet to learn how they can scale their businesses.

Funnel Hacking Live

Funnel Hacking Live, which was launched shortly after ClickFunnels was founded. It is an annual event hosted by the same group of marketers. It’s an event with a duration of 4 days.

funnel hacking live

The annual event hosts about 4,500 participants and includes 20+ speakers which also include Russell Brunson on how to start and scale an online business.

10X Growth Conference

This isn’t a ClickFunnels event but it happens to be an event where Russell and the entire ClickFunnels team involves in.

The 10X Growth Conference is a yearly sales and marketing event hosted and organized by Grant Cardone. He invites Russell to speak and educate entrepreneurs on stage about marketing sales and funnels.

Russell Brunson

Back in 2018 when Russell was on the 10X stage, he pitched the audience from the stage and made more than $ 3 million in a short 90 minutes. Where Russell broke the record of being the world’s highest-paid speaker.

After that, he created the course of a 10X secret revealing the tactics involved in that record-breaking milestone.

Russell Brunson’s Net Worth

With the software company, bestselling books, events, coaching, and info products that Russell has launched so far, one might want to know this guru’s net worth, which is the reason for this section.

Every now and then he has been compared to some of the great marketing influencers of our time like Gary Vaynerchuk and with few others.

Mr. Russell Brunson is a serial entrepreneur, who before the launch of his ClickFunnels company, had even made millions from other marketing ventures.

For example, before launching his ClickFunnels company, he had won a Ferrari for a marketing company by ranking up the worth of a sale of over 1.5 million dollars in revenue.

Running ClickFunnels now for the past five years as his most successful company yet, generating an annual revenue of about $20M – $40M in Net profit, and with his books recording sales of over $1,000,000 as well as his inner circle coaching program which has generated over $4M in Net profit over the last four years, it would be safe to mention Russell Brunson net worth to be over $50M.

Russell Brunson Criticisms and Controversies

While Russell Brunson is a well-known entrepreneur and marketer, he has faced some criticisms and controversies throughout his career.

One of the main criticisms of Brunson is related to his marketing tactics. Some have accused him of using misleading or unethical marketing strategies, such as creating false scarcity, using exaggerated claims, and promoting questionable products. Brunson has also been accused of promoting “get rich quick” schemes and exploiting people’s vulnerabilities.

Another controversy related to Brunson is his involvement with MLM (multi-level marketing) companies.

Some have criticized his support of these companies, which have been accused of being pyramid schemes and preying on vulnerable individuals.

Despite these controversies, Brunson has a large following and continues to be a successful entrepreneur and marketer. He has also taken steps to address some of the criticisms against him, such as being more transparent in his marketing and taking a more ethical approach to business.

It’s important to note that not all of the criticisms against Brunson are necessarily accurate or fair. As with any public figure, there are bound to be detractors and controversies.

Ultimately, it’s up to individuals to do their own research and make their own judgments about Brunson and his businesses. Personally speaking, Russell Brunson’s teachings and courses have made me a ton of money in business.

Russell Brunson On Social Media

So far, we’ve been able to cover almost everything there is to know about Russell. So, in this section, we are going to take a look at the numbers of his social media life and follower counts.

Russell Brunson Facebook Groups

So far there are only two awesome groups created by Russell Brunson. the first one is the official ClickFunnels group which contains close to 300k online entrepreneurs and funnel hackers.

While the second one is the ClickFunnels Avengers groups for affiliate marketing. Being one of the best affiliate marketing groups in the world.

Russell Brunson Facebook

Russell has been able to amass a handful of good followers on his ClickFunnels Facebook page with close to 400k followers and growing.

Russell Brunson Instagram

This is where he shares lots of visual content in the form of marketing quotes and motivational stuff on the photo-sharing platform.

Russell has equally been able to utilize the power of Instagram well also. Pulling in over 577,000+ followers on his page on Instagram when this was written.

=>> Follow Russell on Insta

Russell Brunson Pinterest

On his Pinterest account, Russell Brunson has been able to also pull in about 13k+ followers at the time of writing this.

Russell Brunson LinkedIn

Russell has been engaging the power and influence of LinkedIn for his businesses for the past five years of marketing and as a result, has been able to pull in numerous connections.

Russell Brunson YouTube

Russell also commands a huge presence on YouTube as he has over 120,000+ followers on the platform streaming his marketing as well as educative videos.

=>> Check out Russell’s YouTube channel

Russell Brunson Twitter

On his Twitter handle, Russell has about 33,000+ followers as at the time of making this post.

In all of Russell Brunson’s Social media handles, he has been able to pull in over a million followers, gaining from his widespread knowledge.

Russell Brunson Blog

This is not a social media handle; however, this Russell Brunson review won’t be complete without talking about his own personal blog where he dishes out the good stuff for free.

The official Russell Brunson blog is

Russell Brunson Podcast

Marketing Secrets Podcast

This is the main Russell’s podcast where he shares weekly marketing strategies for free. You can subscribe and start listening to Apple Podcasts, Google Play, Spotify, YouTube, and Stitcher. You can also access and download his podcast episodes from his blog address above.


How Old Is Russell Brunson?

Russell Brunson was born on March 08, 1980. And as of when writing this he is 43 years of age.

Where Does Russell Brunson Live?

Russel Brunson and his family live in Boise Idaho which also happens to be the location headquarters of ClickFunnels.

How did Russell Brunson make his money?

Russell Brunson made his money through entrepreneurship, specifically through the creation and success of his software company, ClickFunnels. Brunson’s success can be attributed to his ability to identify problems in the marketplace and provide solutions through innovative products and marketing strategies. He has also been able to build a strong personal brand, which has helped him attract a loyal following and grow his businesses.

How Do I Contact Russell Brunson?

Being a very busy entrepreneur, I don’t think it would be easy to have direct access to Russell Brunson. But one of the sure ways I think you can connect with Russell is by becoming a part of his inner circle or 2comma club coaching. I also want to say that, he is very interactive and engaging on all of his social media handles, especially Instagram and Twitter, but I doubt if he is the one handling those accounts. As with other business owners – he must be busy out of social media.

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