The Last Secret by Russell Brunson: worth the hype?

Ever feel like you’re one “secret” away from finally cracking the code to online business?

Same here.

I’ve been using Russell Brunson’s ClickFunnels for four years now. Built funnels, tweaked landing pages, chased that dream of passive income like my life depended on it.

So when “The Last Secret” dropped, promising white-label SaaS products and done-for-you everything… You better believe my curiosity went into overdrive.

But here’s the thing:

With so many flashy offers out there, how do you know this isn’t just another overpriced promise in a pretty funnel?

In this post, I’ll explain exactly what you get, how it works, what it costs, and, most importantly, whether “The Last Secret” is actually worth your money.

Let’s get into it.

What Is “The Last Secret”?

Okay, so let’s clear the air first.

This isn’t some cryptic marketing phrase or cheesy plot twist. “The Last Secret” is Russell Brunson’s latest (and boldest) play: a full-blown shortcut for anyone who wants to launch a software business without building software.

Here’s the scoop:

Russell went out and bought real, working SaaS companies — like Doodly, Toonly, Voomly, and GERU — then bundled them up into a white-label empire. You get the licenses. You get the branding rights.

You get the pre-built funnels. And suddenly, you’re not just an affiliate or a wannabe… you’re a product owner.

That’s the “secret.”

You skip the years of coding, testing, and customer service hell. And instead, you plug into a ready-made system, slap your brand on it, and go to market fast.

It’s part software bundle, part mentorship program, and part recurring revenue machine, all packaged into one “final” offer that Russell claims he’ll never repeat.

Let’s break down exactly what’s inside.

What Do You Get in “The Last Secret”?

This isn’t one of those fluffy info products with a few videos and a PDF download.

It’s a literal vault of software, training, and systems. The kind that would take years (and a small fortune) to build yourself.

The Last Secret doesn’t just give you software. It gives you the power to launch multiple branded income streams, fast.

You can sell software. You can sell ecommerce. You can build a premium brand around it all.

And Russell already paid the $40M to make it possible, you’re getting the keys.

Let’s break down what’s inside, and more importantly, why it matters if you’re trying to start or scale an online business, especially a SaaS-style one.

Software White Label Licenses ($39,991 Value)

Russell’s not just giving you affiliate links, he’s handing over actual software companies you can rebrand and sell as your own.

Instead of spending hundreds of thousands building software from scratch, you get fully working, in-demand tools.

With white-label rights, these are yours to sell under your brand, and you keep 100% of the revenue.

1. Doodly

Ever notice how whiteboard sketch videos hook you? You end up watching the whole thing, even if it’s about something you didn’t think you needed.

That’s why Russell Brunson wanted Doodly so badly. Whiteboard videos are proven to boost engagement, watch time, AND conversions because they trigger curiosity and keep people focused on your message.

With The Last Secret, you get white-label rights to Doodly.

That means you can slap your brand on one of the most popular whiteboard video tools on the planet and sell it as your own.

Why this is a killer opportunity:

• Instant Authority Product: Selling software is sexy and sticky. By offering your branded video creation tool, you instantly boost your credibility and attract premium buyers.
• Recurring Revenue Machine: Charge monthly or annual subscriptions. People need to keep paying you to keep access, giving you compounding revenue.
• Works in Every Niche: Marketers, course creators, agencies, and ecommerce brands need engaging videos. Your market is massive.
• No Tech Headaches: The software is already built and proven. You market it as your own, and no coding is required.
• Perfect Foot-in-the-Door Offer: Sell your white-labeled Doodly access as an easy entry point. Then, upsell services, coaching, or other products.

2. Toonly

Ever noticed how certain ads or videos stop you mid-scroll? You just have to watch. That’s the power of simple, clear cartoon animation.

Cartoon videos aren’t just fun; they convert. They stop scrolls, boost ad performance, and make sales videos more watchable.

When you get The Last Secret, you’re getting full access to Toonly, a tool Russell Brunson himself acquired (part of that $40M deal) because he knows how valuable these videos are for selling online.

Now, you can sell your own branded cartoon video software (thanks to your white-label rights from The Last Secret).

Why this will sell like crazy

• Software People Want: Everyone from ad agencies to course creators to Youtubers wants easy animation tools, this gives them exactly that.
• Recurring Income: You control the pricing — charge monthly, annual, or even high-ticket lifetime deals.
• Bundle & Stack Offers: Pair it with your Doodly license or other products to create irresistible bundles.
• Zero Fulfillment Work: You market and sell, the software delivers. Passive fulfillment, happy customers.
• Brand Boost: Having your name on a premium software product elevates your brand fast.

3. Voomly

You’ve probably uploaded videos before to YouTube or Vimeo or just embedded them on your site.

But here’s the thing: None of those platforms are built to make you money.

Voomly is. And now YOU can offer this exact selling machine under your brand.

You can sell a video platform built to generate leads, sales, and conversions with your white-label rights.

Why this is such an innovative product to sell:

• Massive Market Need: Marketers, agencies, and course creators desperately need affordable video tools that drive results. You’ll be filling that need.
• Premium Pricing Potential: Because Voomly helps generate revenue (not just host videos), you can charge more and clients will happily pay.
• Sticky Recurring Revenue: People rarely switch video platforms once their videos are embedded and performing. That means long-term customers and reliable income.
• Add to Existing Offers: If you already sell marketing services or software, Voomly is a perfect complementary offer.
• Grow Your Brand FAST: Offering your own branded video marketing platform positions you as an authority and opens big doors in the industry.

E-commerce White Label License ($4,997 Value)

Startup Drugz

Entrepreneurs LOVE buying gear that reflects their mindset.

Startup Drugz has proven designs that sell, and now YOU can run your own version of the store.

You can launch your branded entrepreneur merch store overnight with white-label rights from The Last Secret.

Why this is such a no-brainer:

• Instant Ecommerce Business: You don’t need to design products or handle inventory. The store and fulfillment are already done. You sell and collect profits.
• High-Profit Margins: Apparel, mugs, and posters deliver significant margins, especially in the entrepreneur niche where buyers love premium merch.
• Built-In Audience Demand: Russell has already proved that this market wants this type of gear. Now, you can serve that demand with your brand.
• Perfect Side Income or Full-Time Biz: You can run Startup Drugz as a side hustle or scale it big, it’s flexible and scalable.
• Build Community & Brand Love: Selling merchandise gives your audience a way to connect with your brand in the real world, strengthening loyalty and lifetime value.

Info Product White Label License ($4,997 Value)

Info products are super high-margin, but writing and designing them takes forever.

These are plug-and-play, and perfect for people who want to start a digital product business quickly.

With “The Last Secrets”, you get:

Funnels and Templates

These are done-for-you digital products: sales funnels, email sequences, page designs, etc.

You get full rights to rebrand and sell them as if they were yours. Use them as lead magnets or bonuses, or sell them as standalone offers.

Training & Support ($1,994 Value)

Getting the tools is one thing. Knowing how to use them to make money is where most people get stuck.

Most programs hand you tools and walk away.

This is where Russell delivers. He sticks around and shows you how to make the tools pay off.

You get:

• 30-Day Fast Start – A step-by-step guide to get you from zero to launch in 30 days. Covers everything from branding to setting up your funnels.
• Russell AI Sidekick – An AI tool trained on Russell’s content and strategies. You can ask it for help writing copy, planning funnels, or solving problems — kind of like having Russell in your back pocket.
• Conversation Domination – Sales training focused on turning leads into buyers. Email, DM, calls — wherever you interact with customers, this helps you close more confidently.

BONUS: 12 Months of ClickFunnels ($3,564 Value)

You’ll need ClickFunnels to use many of the included assets, so they include a full year in the deal—no extra subscription needed.

ClickFunnels is the glue that holds this whole system together. It’s where you build your funnels, collect leads, take payments, run email sequences — basically your digital storefront.

Fast Action BONUS ($19,997 Value)

These are the over-the-top extras Russell throws in for people who jump in early.

Why is this important? Speed, momentum, and confidence.

With a done-for-you setup and a powerful tool like GERU, you can move fast and look pro right out of the gate.

GERU White Label Service

GERU is a marketing funnel simulator. It lets you map out offers and test funnel ideas before spending a dime on traffic.

Now, it’s yours to rebrand and resell.

Pricing: What Does “The Last Secret” Actually Cost?

If you’ve followed Russell Brunson for a while, you know he doesn’t do “cheap.” His offers are premium, but they usually pack insane value — and this one is no different.

So what’s the deal?

The One-Time Payment: $1,997

That’s the full cost to unlock everything in “The Last Secret.” No upsells. No sneaky add-ons. Just one upfront payment, and the whole package is yours.

For that $1,997, you’re getting:

• Full white-label rights to 6+ software products (think SaaS tools people already pay monthly for)
• Ownership of e-commerce and info product licenses
• All the step-by-step training and mentorship
• A whole year of ClickFunnels access (usually $297/month or $3,564/year on its own)
• Pre-built funnels, templates, email copy, and more

If you tried to build just one of these software tools from the ground up, you’d probably be looking at $20,000–$100,000+ in development costs.

Add on months (or years) of trial and error, and… this shortcut makes much more sense.

In short, it’s a business you can enter immediately without writing a single line of code or building anything from scratch.

Yes, You’ll Need ClickFunnels Long-Term

ClickFunnels is included for the first 12 months. After that, if you want to keep using the platform (which powers all your funnels and automations), it’s $297/month.

But honestly?

That’s the tool that keeps your business running, so it’s essential.

The Setup Process: How to Launch Your SaaS Empire

So you’ve bought “The Last Secret.” Now what?

Thankfully, this isn’t one of those overwhelming programs where you get dumped into a giant dashboard and left to figure it all out on your own.

Russell’s team lays out a clear, guided path to help you go from “What do I do now?” to “Whoa, I’m actually making sales.”

Here’s what that setup looks like:

Step 1: Brand and Customize the Products

This is where you make these products truly yours.

You’ll get access to the white-label versions of Doodly, Toonly, Voomly, and more, and from there, it’s all about rebranding. You can rename them, design your logos, and set up your own website or landing page that looks completely original.

It’s not technical.

Most tools have user-friendly dashboards, and Russell provides walkthroughs to guide you. You’re golden if you can upload a logo and edit a few lines of text.

Step 2: Set Up the Sales Funnel

This is where the magic (and the money) happens.

With your ClickFunnels access, you’ll use the pre-built funnels provided inside “The Last Secret.” These aren’t generic templates — they’re optimized, high-converting funnels that Russell’s team has already tested and proven.

You’ll plug in your product branding, pricing, and copy (don’t worry — you get templates, too), then connect it to your payment processor.

This is what turns your white-labeled software into a business.

Step 3: Switch Out Payment Links & Launch

This is the final step before you go live.

You’ll swap out Russell’s payment links for your own, so when someone buys, you get paid. You’ll set your price and connect Stripe or PayPal, and that’s it. You’re officially in business.

From here, it’s just about getting traffic to your funnels — and yes, they teach you how to do that too.

You don’t need to code. You don’t need to design. You don’t need to write your copy if you don’t want to. The setup is built to get you from zero to launched in weeks, not months.

Is “The Last Secret” Worth the Investment?

Let’s be real for a second.

If you’ve ever bought an online course, tool, or mentorship program, you’ve probably asked yourself this same question a dozen times: “Will this work for me… or am I about to waste another two grand?”

Totally fair.

So, instead of sugarcoating things, let’s break it down honestly.

Here’s What You’re Really Buying

You’re not just paying for a bunch of logins and licenses.

You’re buying:

• A shortcut to owning your own SaaS business, without coding or development
• Tools that already have product-market fit (people are actively using and paying for them)
• A system built by someone who’s done over $100 million in online sales
• An ecosystem designed to help you launch quickly, not spend months figuring it out

It’s not a “get rich overnight” scheme, but it’s also not a “spend five years building from scratch and hope it works” grind either. It’s right in that sweet spot where speed meets substance.

Who Wins with This?

• People who want to own something, not just promote affiliate links
• Coaches, freelancers, or marketers looking for new income streams
• Beginners who are tired of feeling like they’re missing “that one thing.”
• Agency owners who want ready-to-go products to offer clients
• Creators who’ve tried the DIY route and are ready for real structure

But It’s Not for Everyone

If you’re not willing to spend some time learning how to sell or if you think $1,997 should guarantee instant success, you’ll probably be disappointed.

There’s a learning curve. You’ll have to set things up, tweak your messaging, and show up consistently. But if you’re even a little bit serious about building an online business, this could be the most complete and no-excuses offer out there.

Bottom line?

This might feel like a stretch if you’ve got more time than money. But if you’re ready to skip the years of building and jump straight into ownership with support, guidance, and tools that work… then yeah, “The Last Secret” might live up to the hype.

Who Is “The Last Secret” For?

If you’re staring at this offer and wondering, “Okay, but is this actually for me?” That’s the right question.

While Russell’s team built this to help people skip the hard part of launching a business… it still requires the right mindset, goals, and effort.

So let’s break down exactly who this is best for, and why.

Aspiring SaaS Owners Without Developers

You’ve had the idea. You’ve seen the SaaS success stories. But the moment you started looking into developers, APIs, and all that backend chaos… you hit a wall.

Sound familiar?

This is the workaround. “The Last Secret” gives you ownership of software already built, tested, used, and loved by thousands. You don’t need to invent anything. You don’t need to code.

You get the white-label rights. This means you can slap your name on it, customize the look, set your price, and start selling like it’s yours.

No dev team. There is no beta phase. Just go-to-market-ready tools in your toolbox.

Digital Marketers and Funnel Builders

If you already know how to run ads, write copy, or build a funnel — but you’re tired of doing it for someone else’s business — this is your upgrade.

You’ve been the service provider. Maybe even the freelancer or agency. But with “The Last Secret,” you become the product owner. That changes everything.

Now, you can point your marketing skills toward a product you own. You’re not promoting ClickBank offers or juggling client deliverables — you’re building your recurring revenue stream with the same skillset.

This is how you go from earning one-time fees… to stacking monthly payments that show up while you sleep.

Coaches, Consultants, and Personal Brands

If you already have an audience — even a small one — this can supercharge your income and authority.

Here’s why: when you add software to your stack, your brand instantly levels up. It’s no longer “Hey, buy my course.” It’s “Here’s a tool my team built to help you get results faster.”

That shifts the dynamic.

You can use these tools as client add-ons, high-ticket bundle bonuses, or even standalone offers.

And because it’s white-labeled, it looks like your product. This means you’re not just seen as an expert but as a tech founder.

Side Hustlers with a Long Game

Not everyone wants to quit their job overnight, and that’s okay. Some of us just want to start something real that we can grow over time.

If that’s you, this is a smart way to get in.

You don’t need to spend nights learning to code or months piecing together a product. “The Last Secret” gives you the shortcut: ready-made software, done-for-you funnels, and step-by-step training to move forward steadily, even in a limited time.

You build your assets one hour at a time. And over months? That turns into momentum.

People Who Are Tired of Buying Courses and Want a Business

You’ve bought the playbooks. Signed up for challenges. Maybe even finished a few courses. But still — no business, no product, no real traction.

If that’s been your story? This is where it can flip.

Instead of another how-to, you’re getting a done-for-you. You’re not just learning theory — you’re walking into an already-built business with mentorship, tools, and support to help you get it off the ground.

This isn’t for dreamers. It’s for doers who are finally ready to launch.

Pros and Cons of “The Last Secret”

This isn’t a magic button. It’s a powerful shortcut but comes with trade-offs, like anything in business.

So let’s break it down honestly: what are the real advantages, and where should you pause and think?

Pros

No product development needed (ready-to-go SaaS products)

This is the big one.

Launching a SaaS business typically means months (or years) of development, design, testing, fixing bugs, hiring developers, and blowing through your budget.

With “The Last Secret,” you get polished, working software already used by real customers. You skip the painful build phase and go straight to monetizing.

100% ownership of products

You’re not an affiliate. You’re not renting someone else’s tool. You get white-label licenses, which means you are the brand.

You name the product. You set the price. You keep every dollar.

That’s real ownership — and it builds long-term equity.

White-label customization

You’re not stuck selling cookie-cutter tools. Each product can be fully customized to match your brand — logos, colors, domain, and even the product names.

It’s yours from the outside in, giving you a professional edge from day one.

Recurring revenue model

All the included software products are built for monthly subscriptions.

That means you’re not constantly chasing new sales — you can build predictable, compounding income over time. This is how you shift from hustle mode to growth mode.

Done-for-you funnels and marketing

No guessing. No blank pages. The sales funnels, email sequences, and copy are already built for you.

You plug in your branding, set up payment links, and launch. If you’ve ever felt stuck at the “what do I say?” stage — this solves it.

Mentorship and community

You’re not doing this solo. Russell’s team provides you with training, support, tools, and access to others on the same path.

That makes a huge difference when you hit roadblocks or need feedback quickly.

Proven track record

This isn’t Russell’s first rodeo. Between ClickFunnels and his “Secrets” book series, he’s helped thousands of entrepreneurs launch and grow online businesses.

The “The Last Secret” frameworks are based on real wins, not theories.

Cons

There is a learning curve

Yes, the products are done for you — but business isn’t.

You’ll still need to learn how to position your offer, increase traffic, and tweak your messaging. It’s not plug-and-profit. It’s plug-and-build.

Requires investment

At $1,997, this isn’t a casual impulse buy. You need to treat it like what it is — an investment in a long-term asset.

If money’s tight and you’re looking for a zero-risk side hustle, this might feel too much too soon.

Dependence on ClickFunnels

ClickFunnels powers all your sales funnels, and while you get 12 months included, it’s $297/month after that.

If you plan to stick with this long-term (and you should), that’s a cost to factor in. You’re building on someone else’s platform, which has pros and cons.

Customization takes time

Even with done-for-you templates, getting your branding right, setting up domains, writing emails, and fine-tuning your funnel takes effort.

You won’t be live in five minutes. But you can launch fast if you can carve out a few focused weeks.

Final Thoughts on The Last Secret

Look, it’s easy to get jaded online. You see another “big launch” or a shiny sales video, and your brain goes, “Here we go again…”

But here’s the thing: after going through everything packed inside “The Last Secret,” this doesn’t feel like just another offer. It feels like a line in the sand.

If you’ve been waiting for the right moment to stop consuming and start owning — this might be it.

You’re not getting a theory. You’re getting the keys to a ready-to-launch business: real software, products, proven systems, and support from someone who’s helped thousands of entrepreneurs before you.

That said… it’s not effortless. You’ll need to put in work. You’ll need to make decisions, customize, and commit.

But if you do?

You walk away not with just a “program” — but with your brand, your offer, and a real shot at building recurring revenue with tools already proven to sell.

So — is “The Last Secret” worth the hype?

If you’re the kind of person ready to stop dabbling and finally start owning something real…

Yeah. It might just be the best $1,997 you’ll ever invest.

Frequently Asked Questions