ClickFunnels Pricing (2020 GUIDE): Too Expensive or Worth It?

ClickFunnels Pricing (2020 GUIDE): Too Expensive or Worth It?

This post ISN’T all about the standard ClickFunnels pricing plan everyone and their grandma already know.

BUT more about all its packages. Discounts.

How it compares to its rival sales funnel tools.

My story with it.

Other of its products.

What I HATE (really!) about it.

And my opinion on the value of the money you have to pay.

You know what?

Let’s forget about the free trial – ClickFunnels is EXPENSIVE!


I just have to admit it because I’ve been a user myself for over a year and I know what it took me and how many times I had to cancel my account before turning into a full user.

It was frustrating I must say.

You’re here. I wouldn’t want you to make the same mistake I made over a year ago when I first got started with ClickFunnels.

That’s the more reason why you really need to pay attention to this 2020 ClickFunnels price review.

I hope you learn a lot from it.

The standard ClickFunnels pricing starts at $97 per month and the Platinum plan costs $297 per month. The main differences in both plans are the number of funnels, pages, and things they occupy.

More on that their individual features soon.

Before we jump into the meat and potatoes of this post…

…I’m glad and appreciate you decided to check out my ClickFunnels Pricing post in order to know which way to go before signing up to use this sales funnels tool. Or maybe you’re an existing user and you’d like to check out if there are more hidden packages out there.

Well, there is a hidden one.

And just like everything “ClickFunnels”, there’s also a catch to it.

You’re few clicks away to find out…

Let’s get started quickly:

See what we shall be covering:

Let’s get to it!

ClickFunnels Pricing Table: How Much Does ClickFunnels Cost?

As I said, the software costs $97 per month for the Starter plan and $297 per month for the Platinum plan which happens to be the plan that offers all the features ClickFunnels offers.

You won’t be charged from your debit or credit card until after your free 14 days trial period.

Below is the table with the differences in the two ClickFunnels price tiers:

ClickFunnels Pricing table
>>> click here to view complete features <<<

$97 Per Month Starter Plan Features

This plan is suitable for small business owners and those who are just getting started with sales funnels for the first time or want to test the ClickFunnels platform if it’s a cool tool worth sticking with.

You get access to below after your first 14 days free:

  • 20 sales funnels
  • 20,000 monthly visitors
  • Limited to only 100 landing pages
  • Unlimited leads
  • 3 custom domains
  • 3 payment gateways
  • Email Integrations
  • Optin funnels
  • A/B split testing
  • Sales funnels
  • Auto-Webinar funnels
  • Membership sales funnels
  • 1 SMTP integration
  • Funnel sharing feature
  • Order, Upsell and Downsell pages
  • Funnel hacker forum (private)
  • FunnelFlix (limited access)
  • Chat support

$297 Per Month Platinum Plan Features

This is the plan which gives you access to all the features. The recommended ClickFunnels pricing option for large enterprises.

If you have the need to build lots of funnels and host over 100 pages attracting a high influx of traffic to your business, then this should be the ideal plan to consider.

Below are what you get in this pricing option:

  • All the Startup plan features including:
  • Sales funnels Unlimited
  • Unlimited landing pages
  • Unlimited unique visitors
  • Unlimited contact leads
  • Unlimited custom domains
  • Access to follow-up funnels (build email lists, automation)
  • Backpack (Affiliate center)
  • 9 payment gateways
  • 9 domains
  • Weekly peer review hackathons
  • Funnel Flix (all courses)
  • Priority support via chat

Now that you know how much ClickFunnels costs – how does each plan differ from each other?

How’s the Platinum plan different from the Starter plan?

#1: As you might have seen, the Platinum plan has no limit whatsoever.

You create as many sales funnels as you want, drive as much traffic as desired, build hundreds and thousands of pages for your business.

#2: The ClickFunnels Platinum plan is where you also get access to the built-in email marketing system on ClickFunnels (follow-up funnels) allowing you to interact with all your leads and buyers directly within your sales funnels.

You build your email list, send broadcasts, automation, etc.

#3: You also get access to and complete control over your very own affiliate program management software called Backpack.

Which of course isn’t part of the Starter plan.

#4: Also, the FunnelFlix – which is the Netflix of online marketing. Contains courses and training from the most brilliant minds in marketing and personal development will be unlimited.


Before we get into what I think, hate about ClickFunnels pricing structure and introduce you to its competitors and how each of them compares to this over-hyped all-in-one platform.

For now, let’s take a look at other ClickFunnels packages.

Starting with ClickFunnels discount called…

ClickFunnels Secret MasterClass (Discount)

The Secret MasterClass is the only ClickFunnels pricing package that offers a sort of discount to its users or those new to ClickFunnels entirely.

There is no free trial for this.

If you’ve been around ClickFunnels for a while, then you should know that there’s a motive behind every promotion done by Russell Brunson.

Especially when an offer is being marketed as free.

It could either be a pricey backend course, training or subscription to use ClickFunnels at the end of it all.

Personally, I think that’s the motive behind this ClickFunnels pricing discount called Secret Masterclass.

To make people stick to ClickFunnels for a long time.

What Is The Secret MasterClass All About?

According to statistics revealed by Russell Brunson himself:

So far, 787 ClickFunnels users have earned a ‘Two comma club’ award out of over 100,000 users of the platform.

That’s about 1% of the total users of ClickFunnels.

Making $1million dollar from a single sales funnel built on Click Funnels.

So, Russell Russell created a free training to show and teach the exact blueprint that’s working for the top 1% of ClickFunneks users.

See how he puts it:

The training which is called the Secret Masterclass training reveals three (3) secrets:

  • The Funnel Secret
  • The Conversion Secret Secret
  • The Traffic Secret

As you might have anticipated, this is an evergreen webinar presentation sales funnel that ends with a pitch to the main ClickFunnels discount Secret Masterclass offer.

It’s a nice training on building high converting funnels though.

The main package gives you access to the Click Funnels Platinum plan for 6 months.

Normally this costs $1782 if you pay on a per monthly basis.

But going with the Secret Masterclass package you get it at $997. Punching my calculator to do the math now, that’s saving $785.

Almost half the price right?

This plan happens to be the best ClickFunnels deals that save you money. Only and only if you’ve made up your mind to use ClickFunnels for the next 6 months and beyond.

It also comes with added bonuses.

You know, Russell can’t do without sweetening his products. If there’s one thing I’ve learned from him. It’s making an offer irresistible haha

Like this:

You can go straight to the special offer payment landing page if you’re like a few not interested in the webinar presentation.

That takes us to the next ClickFunnels pricing package called…

Funnel Builder Secrets

The Funnel Builder Secrets has been available for a while. A longer time than the Secret Masterclass.

The most expensive of all ClickFunnels pricing.

Funnel Builder Secrets pricing

Though you still get the Platinum features. This time with some extra stuff.

You get 6 months – 12 months Platinum, coupled with a more advanced training program, tools, and resources inside Funnels Builder Secrets.

Below are some of the things you get in here:

  • Funnel Hacks Masterclass

Funnel Hacks is a 6weeks training course that covers lessons on how to get into other business owners funnels and know how much money they’re actually making from it.

To get inspirations on building your own high converting funnels

There are many more things to learn inside the Funnels Hacks course.

  • Funnel Builder secrets training

The main Funnel Builder Secrets is a training that focuses more on the technical side of funnel building and educates individuals more on webinar funnels, auto webinar funnels, membership site funnels, etc.

  • Traffic Secrets Membership

This is a membership course teaching diverse strategies of driving traffic to any type of sales funnels or websites. I think this has gone obsolete.

Plus, the book covers more of these.

  • Funnel Scripts

Lifetime access to Funnel Scripts costs $797. It’s included in this package.

This handles all your sales copy, headlines, webinar copy, ad copy, slides, etc.

If you ask me, I would say that you shouldn’t bother about this plan. The only good thing about it is the FS software (Funnel Scripts) which you can buy separately.

The Secret Masterclass is way considerable than Funnel Builder Secrets. Plus, you still have unlimited access to Funnel Flix courses while on the Platinum.


Think about it!

What I Think About ClickFunnels Pricing Package

“Is ClickFunnels Too Expensive?”

Having covered everything about ClickFunnels pricing with the features found in each of them. And how to get started…

…I’m guessing you have a few things running in your mind right now.


  • Should I buy into the hype of this platform?
  • Is this marketing funnel builder worth the price?
  • Can ClickFunnels make me money?

First, if you don’t run any business (yet) and hoping that ClickFunnels is the magic wand you need to make money appear into your bank account.

Then sorry to tell you.

ClickFunnels isn’t for you!

Seriously, don’t even bother starting the 14 days free trial. Not to talk of subscribing on the monthly plan.

That’s one crazy misconception people have about ClickFunnels. A get rich quick scheme, An MLM. Scam. You name it…

Quite alright, I agree the whole system looks overhyped a bit.

Their marketing and advertising process turns a lot of people off. Not forgetting the “cult-ish” type of following Russell has built.

That’s online marketing for you.

My point is:

You won’t make any dime from ClickFunnels if you don’t have a product of your own to sell with the platform.

Unless you have plan promoting others’ products or the ClickFunnels affiliate program itself.

Affiliate marketing is where ClickFunnels can be applied. Quite well.

Most new ClickFunnels users are sometimes lured in (by desperate affiliates) with the hope of making easy money online.

Well, that’s impossible. Sorry.

Again, for business owners with products or services to sell. There’s no guarantee that you’re going to be successful in building your entire sales funnel and process on ClickFunnels.

Especially if you don’t know how to market properly.

That’s the truth!

What I want you to know is that:

This is just a tool. Online marketing software.

And it is only as good as the person using it. If used right can turn your business around.

I think that’s more reason why Russell provided some of the best marketing courses and training as bonuses to users of the software. *coughs* Funnel Flix.*coughs*

That said, you still need more practicality than just learning through the resources.

For the price of ClickFunnels if it’s worth it or not.

It Depends…

  • It depends on your marketing budget
  • It depends on your current business needs
  • It depends on your technical know-how
  • It depends on how fast you need to get funnels and landing pages done

We can keep going on and on and on…

There are lots of ClickFunnels alternatives out there. That I’m very sure you must have come in contact with them before coming around to check out ClickFunnels.

I can’t tell you uprightly that ClickFunnels is the best. I’d be lying to you.

If I don’t know what your immediate needs are.

I’m not a code-friendly marketer. Neither am I good with designs.

Coupled with loving something fast without having to spend hours or days brainstorming for funnels and design ideas.

This makes ClickFunnels a perfect fit for my kind of person. I don’t mind having my credit card billed monthly as I get what I want.

Especially at this level of my business.

There are other sales funnel building tools that I reviewed here. You’ll find cheaper and much-advanced ones.

I’m talking about GetResponse and Kartra.

Though being a user of ClickFunnels, I sometimes feel unsatisfied because the $97 per month plan has some drastic limitation which I think is more of the reason why people run away from ClickFunnels to Kartra, mostly.

Finally, in my opinion, there’s no wrong and right answer to the question if ClickFunnels is worth it.

It is if only you have a business, marketing, and traffic acquisition plan with the need for a non-techie funnel builder and landing pages.

It is not if you don’t have a business or have one but no marketing plan (learn it first).

Do you get the point?

On the other hand, if you think ClickFunnels is out of your league or not up to your standard, then keep reading.

You might find the perfect match below. Taking us to…

How Does ClickFunnels Pricing Compare to Competitors?

One of the major reasons for putting together this ClickFunnels pricing guide isn’t to convince you to sign-up to ClickFunnels.


But rather to reveal to you some other nice options to consider if ClickFunnels packages aren’t favorable to you.

Starting with…

ClickFunnels vs GetResponse autofunnel Pricing

This is a cheaper option.

GetResponse is almost half the price of what you’d pay to have ClickFunnels on per month basis.

It starts at $15 per month. And that of funnel feature at $49 per month.

I’d recommend you take a look at it as it comes with a free trial. It’s known as an email marketing tool that comes with sales funnels, landing pages, webinars, and a CRM.

The sales funnel feature is called autofunnel.

In terms of a head-to-head comparison, ClickFunnels has more sophisticated parts than GetResponse.

ClickFunnels vs Kartra Pricing

Kartra starts at $99 per month or $79 per month when paid annually.

Apart from the fact that Kartra provides a more flexible pricing structure than ClickFunnels. It has way more marketing-oriented features than every other sales funnel building software out there.

No free trial though. But $1 for 14 days trial.

Another cool thing about Kartra is the presence of all its features on all the plans.

Unlike ClickFunnels.

I compared the two here funnel builders here. Check it out when you can.

Before we round this Clickfunnels pricing post with other Russell Brunson products pricing…

Quickly, Below Are My Favorite Features:

#1: Funnel Sharing

This is one feature of ClickFunnels I love so much which allows me to download funnels into my account and as well share the funnels to others whenever I wish.

You can have a look at some the free ClickFunnels share funnels in here. You can just build funnels for clients or business from your ClickFunnels account and share them.

#2: Follow-up funnels

This inbuilt automation tool inside of ClickFunnels lets you follow up on visitors depending on their actions inside your funnel automatically.

This used to be called Actionetics.

With Follow up funnels – you can connect (and reconnect) with your audience, even after they leave your funnel!

#3: Easy Of Use

If you wake me in the middle of the night and ask me to give one reason why I’m still using ClickFunnels.

My response:

Easy to use in building my pages without any design skill needed.

I can’t stress it enough how convenient I find building landing pages and funnels on Click Funnels is.

#4: Juicy Affiliate Program

ClickFunnels has provided a platform for all to earn from its affiliate program (even when you’re not a user). This has personally been a life changer for me and numerous marketers out there.

It can for you too if you go through the right system. You can read my post here on how to promote ClickFunnels as an affiliate to get a headstart.


Other ClickFunnels Products’ Pricing

There are other products in the ClickFunnels ecosystem which makes it more complete to aid business owners to solve their problems.

Plus they’re amazingly lucrative products to promote as an affiliate marketer.

#1: 10X Secrets Pricing

10X Secrets Masterclass by Russell Brunson is a training program packaged to deliver the exact processes, scripts, and the psychology behind his pitch on stage which made him over $3million in Grant Cardone’s 10X conference in 2018.

10X secrets pricing

The 10X Secrets costs $297 with other upsells inside the funnel.

This training is all about how to sell on stage and also master the skills needed to understand the psychology behind buying and selling which can bring a massive impact to your business.

#2: DotCom Secrets Book Pricing

DotCom Secrets happens to be one of the first and best marketing books I’ve ever read that taught me things I never knew in the online marketing space.

Get Dotcom secrets pricing

You’ll learn a lot about how and why you should be creating sales funnels for your business and master how to perfect your offers and become profitable.

Dotcom Secrets retails for $19.95 but you only pay for shipping/handling to receive it (just $7.95 US, $14.95 intl).

#3: Experts Secrets Book Pricing

Another Russell’s book that teaches you how to build a mass following of targeted audience who are hungry to buy what you have to sell.

You learn how to become an expert and monetize your skills, passion, and expertise. Same price as Dotcom Secrets.

Another book is Traffic Secrets which was released in early 2020. It’s a book all about Traffic acquisition. You can read more about it here.

#4: Funnel Hackers Cookbook Pricing

This is a funnel building recipe book showing you the step-by-step guide to building your sales funnel and optimizing easier.

Funnel Hacker Cookbook gives you all the ingredients you need to be successful with funnels. It’s FREE.

>>> get funnel hacker cookbook <<<

#5: Funnel Scripts Pricing

One of the high valued and relevant skills of every marketer & online business owner is copywriting, and this gives most online marketers and entrepreneurs sleepless nights (myself included).

Funnel scripts
>>> watch free copywriting webinar here <<<

Funnel Scripts is software that takes care of it all for you. Product sales copy, sales funnels, email copy, webinar scripts, bridge page… You name it.

This amazing tool costs $797 for UNLIMITED lifetime access.

#6: Funnel University Pricing

FunnelU is a training program for business owners and funnels builders who wish to learn more about sales funnels and how to optimize these funnels for maximum revenue generation.

You also learn how to create scripts, sales letters, and test funnels in Funnel University.

#7: Funnel Hacker TV Pricing

Funnel Hacker TV is a YouTube channel that shows behind the scenes of how Russell Brunson builds funnels, how he drives traffic, and the secret strategies of how he makes money online.

Funnel Hacker TV show will give you the ideas, strategies, and the motivation to launch and grow your company online.

It’s absolutely free.

#8: Marketing In Your Car Pricing

This is a marketing podcast that has been pre-loaded in an mp3 player that contains various marketing tips and hacks, how to survive in growing any type of business.

It is also free and you cover the shipping cost of the mp3 player loaded with hundreds of podcast sessions at $9.95.

#9: Marketing Secrets BlackBook Pricing

This is a free 291 page PDF designed to expose 99 marketing secrets to turn your business and life into a new dimension.

Marketing secrets blackbook pricing
>>> grab your copy here<<<

Inside this PDF, Russell shares his stories and marketing tactics you can take for building a profitable empire.

#10: Network Marketing Secrets Book Pricing

This is another awesome book by Russell Brunson that’s meant for Network Marketers on how to use funnels and various online marketing tactics in recruiting and building their MLM business and teams.

Free plus shipping offer as usual.

#11: Copywriting Secrets Book Pricing

Copywriting Secrets is a book I highly recommend for every online business owner out there.

This is a copywriting book by Jim Edwards (creator of Funnel Scripts). You also cover shipping.

#12: One Funnel Away Challenge Pricing

OFA Challenge costs $100.

In case you don’t know what this actionable coaching program is all about, it is a 30days path where you’re being coached by one of the world’s best marketers in order to launch your dream business using funnels.

#13: Perfect Webinar Pricing

Perfect Webinar is training with all the information and ideas on how to create your own sales-generating webinar without overstressing it.

You’ll also get the exact webinar scripts that have made Russell millions of dollars over the years.

#14: Software Secrets Cost

Software Secrets is a book by two software dev gurus, Garret Pierson and Scott Bradley, but marketed by ClickFunnels.

The book costs $27 with an upsell of the main software Secret Masterclass which costs $1997.

#15: Lead Funnels Pricing

Get 106 actual case studies of the world’s most successful lead funnels swipes by Russell Brunson (generated millions). You’ll be able to see the elements (broken down) that made these funnels successful…

And even download them right into your ClickFunnels account. For different niches.

ClickFunnels Lead Funnels costs $10. ***Download it here***

I hope you got value from this cost and price guide of ClickFunnels?

Let me know what you think in the comments.

Khris Steven

My mission is to equip and arm you with the precise marketing tools, resources, strategies, and tactics to help you make IMPACT, SERVE more and (of course) EXPLODE your income so you can live life on your own terms.

This Post Has 2 Comments

  1. Rita

    Great article – very useful

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