Looking for the best marketing sales funnel books to learn and understand the concept of funnels and how you can apply it to your business?
Well, I created this post to help you out.
Using sales funnels is probably the biggest and best changes you can make to your business.
They provide a clear path for your audience, help you make money, and increase conversions.
If you’re looking to learn the concept of sales funnels in a book, then stay with me as we go through this post.
Let’s dive in and see the best sales funnel books that should belong to your library.
But first, if you’re in a hurry – below is my pick for the best marketing sales funnel books this year:
- DotCom Secrets (Overall best book on funnels)
- Sell Like Crazy
- Expert Secrets
- Copywriting Secrets
- Network Marketing Secrets
Now let’s delve into the books individually.
#1. DotCom Secrets (overall best book on funnels)
Dotcom Secrets is literally the ultimate guide to sales funnels.
The very FIRST marketing and sales funnel book I ever read in my online marketing career.
This book was authored by Russell Brunson who is seen as the pioneer of sales funnels on the internet. His software, ClickFunnels.com is also the go-to tool for building sales funnels for many entrepreneurs and online business owners.
As the subtitle suggests:
DotCom Secrets Is The Underground Playbook For Growing Your Company Online With Sales Funnels.
It is an online marketing book that was first published by Russell in 2015 where he brings to light the strategies on how you as an online business owner can use a simple sales funnel process to improve your traffic, conversions, and sales online.
In early 2020, the second edition was released.
The book gives you a step-by-step actionable blueprint for anyone to completely understand how sales funnels and online marketing works.
Dotcom Secrets is split into five sections that hold you by the hand and walk you through the easy to understand sales funnel and online marketing processes.
Let’s go over the resections briefly:
Section #1: Ladders and Funnels
You’ll learn about five marketing secrets which include how to identify your dream clients, find them, attract them, create your value ladder, and outline your sales funnel, and understand how traffic really works.
Section #2: Your Communication Funnel
The next section explains more on how you can create rapport with your audience and build your strong online following using an attractive character, personal branding tactics.
You also get the exact email templates Russell uses in effectively communicating and building an instant relationship with his email audience.
Section #3: Funnelology
This section brings to the fore strategies behind building funnels.
You’ll learn how to reverse engineer a successful funnel (funnel hacking), sales funnel phases, sales funnel fundamentals, what you should do to make your funnel work, and more.
Section #4: Funnels And Scripts
This section is a bit different than other sections where Russell Brunson will dive in to show you the core funnels and exact scripts used in his business.
You’ll learn about various frontend, middle, and backend Funnels which can be used easily when you put them in ClickFunnels.
Section #5: Funnels (ClickFunnels)
The last section is a soft sell for Russell’s company, the ClickFunnels software.
ClickFunnels is software that helps you build a sales funnel and Russell will show you how you can implement all you’ve learned in the DotCom Secrets book using ClickFunnels.
DotCome Secrets Price
The best part about this book is that it’s actually FREE and you only have to pay for shipping/handling to receive a physical copy when you order it from the official website.
The shipping cost is $7.95 (US residents) and $14.95 (international residents).
You could also get the paperback format from Amazon for $14.80.
#2. Sell Like Crazy by Sabri Suby
Sell Like Crazy was written by Sabri Suby and one of the best marketing sales funnel books in the market.
Sell Like Crazy is one of my best reads in 2020. Tons of practical and applicable concepts for selling online.
The book details how you can get clients, customers, and sales. Like crazy!
You’ll learn about creating compelling offers, sales funnels, and getting conversions.
The author, Sabri Suby started out as a marketer doing cold calls and built a marketing agency, King Kong into a multi-million-dollar business in Australia.
He has grown to become a public figure, getting featured in magazines, such as Foundr, and exploding the growth of his own company.
Sell Like Crazy is his first book and it comes broken down into 8 main sections.
Phase 1#: Understand and Identify Your Dream Buyer
This section teaches how to find your dream customers by understanding who exactly they are, and details such as their age, interests, dislikes, and where you can find them.
Phase #2: Create the Perfect Bait for your Dream Buyer
Sabri teaches how to craft the perfect and irresistible bait – also called HVCO (High-Value Content Offers) – that over-delivers on its promise.
Phase #3: Capture Leads and Get Contact Details
This section will teach how to capture leads, send emails, and get conversions the right way.
In this phase – you’ll learn how to create killer opt-in pages, headlines, get real-life examples and how you should structure your squeeze pages for insane conversions.
Phase #4: The Godfather Strategy
This section contains a secret on how to craft an offer that prospects can’t refuse.
Phase #5: Traffic
This section is for generating traffic and how to get traction with organic and paid ad campaigns.
Phase 6: The Magic Lantern Technique
This section teaches you how to create content to get high-ticket sales from your prospects.
Phase 7: Sales Conversion
In this chapter, Sabri teaches you sales conversion and how you can get conversions and also eliminate the wrong customers from your sales pipeline.
Phase 8: Automate and Multiply
This section is dedicated to learning how to scale what’s working. Once you have a winning formula, you should constantly refine, improve, and scale your processes.
Sell Like Crazy is also a free-plus-shipping book.
#3. Expert Secrets by Russell Brunson
Expert Secrets is a follow-up to the DotCom Secrets book and is a practical playbook that teaches how to become an expert in your field, find your voice, create a mass movement of raving fans, and more.
You’ll learn how to create your brand and build up a massive loyal audience.
Forwarded by Robert Kiyosaki, he said:
Expert Secrets is the map that will allow you to turn your specialized knowledge, talents, and abilities into a business that will work for you! This is one of the shortcuts of the new rich.
Just as DotCom Secrets, this book was also authored by Russell Brunson and comes with 5 sections with 22 secrets detailing actionable ways to attract a loyal following, create an attractive character, and build your brand.
Expert Secrets – the sales funnel book how to multiply your knowledge business with marketing automation and audience hacking.
Let’s dive in and take an in-depth look at what you’re getting in each of the 5 sections of the Expert Secrets book.
Section #1: Creating Your Mass Movement
This section explains the importance of a loyal community and how you can create your own “mass movement.”
You’ll learn the process of attracting a target audience, creating a tribe, and steps you can take which includes:
- Create an “Attractive Character for yourself
- Be an advocate for an initiative that would add value to your tribe
- Create opportunity (product or services etc.) that will benefit your tribe
Section #2: Creating a Belief
This section teaches you how to have a good belief system and instill the same in your tribe which would allow them to be interested in buying your products or services.
In this section, you’ll get 6 different chapters detailing how you can instill belief in your offer which are:
- The Big Domino
- The Epiphany Bridge
- The Hero’s Two Journey
- The Epiphany Bridge Script
- False Belief Patterns
- The 3 Secrets
Section #3: Your Moral Obligation
In this section, Russell breaks down the process you need to follow when offering new opportunities to your tribe and shares insights on how to better communicate with and educate your followers.
It comes with 5 chapters including:
- The Stack Slide
- The Perfect Webinar
- The One Thing
- Breaking and Rebuilding Patterns
- The Stack
- Trial Closes
Section #4: The Funnels
After learning the process of creating your own tribe with your attractive character and how to engage them, Russell will use this section to teach you about Funnels.
In this section, you’ll be taught the ins and outs of building a sales funnel and it is organized into 5 chapters including:
- The Perfect Webinar Model
- The Four Question Close
- The Perfect Webinar Hack
- Email Epiphany Funnels
- Epiphany Product Launch Funnels
Section #5: What’s Next
The last section concludes Expert Secrets and you’ll learn how to fill your sales funnels with targeted traffic and other ways to jump-start your success as an expert.
The Expert Secrets book is also available for FREE on the official website but you’ll have to pay $7.95 (for US residents) or $12.95 (for international residents) as shipping fees to get a physical copy of the book.
You can also go the Amazon route by buying a paperback version of the book for $13.16 + shipping cost in the US.
#4. Copywriting Secrets Jim Edwards
Copywriting Secrets is not a full-fledged sales funnel book but teaches how to write sales copy that converts visitors into buyers and increases your sales.
If you’re tired of writing boring copy, you need to learn the “secrets” in the Copywriting Secrets book.
The Copywriting Secrets book was written by Jim Edwards – the creator of Funnel Scripts software – while Russell Brunson wrote the forward.
All about discovering untapped opportunities to make your sales copy better.
Jim Edwards is a renowned copywriter and professional online marketer and reveals simple ‘plug n play’ sales copy formulas that will help you get more traffic, leads, sales.
This book is a great fit for anyone who wants to improve and fine-tune their copywriting skill.
In summary, the Copywriting Secrets book contains nuggets that teach you how to:
- How to use copywriting skills to grow your business and make your dreams come true
- Structure irresistible offers that people will grab with both arms
- Use secret patterns to sell to other people in your market
- Target the right customers who are ready to buy right now
- Capitalize on the THREE key nuggets to effectively analyze your niche market
- Go “all in” with your sales copy
- Uncover the TEN reasons WHY people BUY anything… especially online
- And much more
You can get the Copywriting Secrets book for FREE when you buy from the official website.
You only have to pay for shipping which costs $7.95 (for US locations) and $14.95 (for international locations) to get a free physical copy delivered to your doorstep.
Alternatively, you can go the Amazon route and get the Copywriting Secrets book on for $10.40. Lest I forget, there’s an audiobook version which goes for $27.
#5. Network Marketing Secrets (Best book on selling MLM using marketing funnels)
This one is also not a direct sales funnel book but shows you how to use sales funnels to grow your networking marketing business.
It’s a must-read for you if you’re in network marketing and you’re stuck trying to expand your downlines the right way.
Inside this free book, you’ll learn about MLM challenges and the 3 ‘LOST’ Funnels you need to scale your MLM team.
Inside the Network Marketing Secrets book, Russell will firstly take you through MLM traps and challenges before showing you how you can overcome these challenges using the three “lost funnels”.
Some of these challenges that the average MLMer faces as outlined in the book include:
- Disturbing your friends and family over and over to join your network
- Driving traffic to complicated corporate replicated websites that are not user-friendly and easy to navigate
- Building your MLM business using the same products, websites, scripts, as all thousands of other network marketers
The better and right way to do network marketing which won’t have you chasing friends and family or using the same cookie-cutter sales page was revealed in Network Marketing Secrets.
Which brings us to Russell Brunson’s three lost funnels.
Lost Funnel #1 – The Bridge Funnel (aka the three-way call)
The first lost funnel is the bridge funnel which is the equivalent to the old school three-way call.
You’ll bring your prospect to your upline and have your upline share their story, explain the MLM offer, and do the selling for you.
After your upline has done the heavy-lift for you, you can plug in your own story and share your experience with your prospects.
Lost Funnel #2 – The Home Party
This funnel is the equivalent of home parties. You’ll set up an online party where prospects can see the products and MLM opportunity with zero pressure and encourage others to buy.
In this section of the Network Marketing Secrets book, Russell will reveal how to recreate the home party online and set everything up.
Lost Funnel #3 – The Hotel Meeting
The hotel meeting funnel is effective and allows you to introduce prospects to the products, business, opportunity, and allow an actual top earner do all the selling for you.
To get the funnels directly, you need to be a ClickFunnels member so you can upload the funnel directly into your account. If not, you can start a 14-day free trial.
The Viral Loop
The last section of the book talks about the Viral Loop which is a selling sequence that must happen in your funnels to effectively sell your MLM opportunity.
Russell explains the four key components to the MLM viral loop which includes:
- Epiphany Bridge – how to sell without selling
- Demo – there’s nothing like a live product demo
- Call-to-Action – close the sale
- Duplication – there’s no MLM empire without duplication
Network Marketing Secrets is an excellent book and acts as a bridge between sales funnels and network marketing.
Plus, the book is available for FREE and you only need to pay shipping fees (there’s an option to pay if you’re buying multiple copies).
Why Does a Marketing Sales Funnel Book Matter?
A sales funnel book is important if you’d want to learn in detail – from an expert – what a sales funnel actually means and how to set it up.
Sales funnel is the path prospects take from becoming new visitors to your brand to customers and brand loyalists. Having one that works is probably the best thing you can do to grow your business.
You need sales funnels to convert visitors to your site and maximize conversions.
If you’re looking for an in-depth course or program that walks you through the entire sales funnel setup process, mapping, traffic, and design then check out the 30days One Funnel Away Challenge.
What is the best software for building marketing funnels?
There is numerous software on the internet for building sales or marketing funnels.
But the popular one that’s a top choice for most entrepreneurs is ClickFunnels.com.
The platform was built in 2014 by Russell Brunson and Todd Dickerson and is probably the widely used sales funnel software in the world.
In fact, Russell Brunson is often credited for popularizing the concept of sales funnels.
Today, ClickFunnels has reached $100 million a year business, with close to 150,000 active members. The software is successful due to the features you get.
It comes with a drag-and-drop funnel builder along with a suite of pre-built templates that convert so you could build sales funnels easily.
You can also create memberships, e-commerce sites, and add products to their shopping carts with one-click upsells.
And asides that, you get a bunch of supporting marketing tools and courses such as Follow-up Funnels, affiliate center, Funnel Flix, and more.
Over 150k+ users can’t be wrong, right?
After a 2-week free trial, ClickFunnels starts at $97/month (or $997/year) on the basic plan. You can upgrade to the $297/month enterprise option if you’re building a lot of sales funnels and driving a lot of traffic.
Access your free account at clickfunnels.com/free-trial/
What is the best training and courses for learning the sales funnel concept?
Besides the OFA challenge I mentioned earlier, The Funnel Hacking Secrets has the best training course to learn the concept of sales funnels.
The free masterclass gives you not just the training but all the tools and resources you need to build sales funnels for your business.
Here’s what you get in the Funnel Hacking Secrets Masterclass:
- Secret #1: Funnel Hacking
How To Ethically Steal Over $1,000,000 Worth Of ‘Funnel Hacks’ From Your Competitor, For Under $100.
- Secret #2: Funnel Cloning
How To Then Clone Their Proven Funnel Inside Of ClickFunnels, In Less Than 10 Minutes.
- Secret #3: Traffic Hack
How To Get The Exact Same Customers Who Are Going To Your Competitors’ Websites… To Start Coming To Your Funnel Instead.
Final Thoughts on Best Books on Marketing Funnels
If you need a guide in the form of a book to let you in on all you need to know about sales funnels, then you can’t go wrong with any of the book options above.
All options listed on this page are some of the best sales funnel books you can find on the market. I’ve read all of them!
If I was to choose one for you, I’ll recommend you start out with DotCom Secrets.
In my opinion, It’s the best sales funnel book on this list. DotCom Secrets will teach you important details about the concept of sales funnel right from the pioneer, Russell Brunson.
Both Copywriting secrets and Network Marketing Secrets are not full-fledged all about sales funnels. But they teach you how to get the better of copywriting and MLM using sales funnels.
Expert Secrets is a great fit if you’re keen on learning how to build your tribe of raving fans.
If you want to learn how to sell like crazy, then you could pick up Sell Like Crazy (no pun intended).
Over to you.
Let me know which sales funnel book you’ve read or you’ll be reading first in the comment box below.