13 Best Sales Funnel Builder Software (Free Comparison Guide for 2021)

13 Best Sales Funnel Builder Software (Free Comparison Guide for 2021)

Looking for the top best sales funnel builder or software to build your entire online business on?

I will cover over 12 tools with their core features and show you the best perfect choice for you. Including the free, cheapest, affordable, and topmost reliable ones.

Want to jump straight to the answer? The best sales funnel software builder for this year is Kartra.

It’s no doubt that a well-structured sales process leads to massive growth in business.

Approximately 96% of visitors that come to your website are not ready to buy — but they may be willing to provide contact information in exchange for valuable content.

So, you have not less than 8seconds to persuade your website visitors to stick around, according to sales funnel statistics.

Fortunately one of the ways you can do this is by minimizing bounce rates and eliminating all forms of exits and multiple menus.

This is one of many reasons why a sales funnel builder is needed to help you accomplish this in no fast time.

You’re just a few scrolls away to discover which is really the best online sales funnel builder.

For you to market, sell, and make profits from either your physical or digital product.

Not just a sales funnel for creating a landing page and collecting leads.

But rather, a platform where you can build a complete online sales funnel for automating salesdoing webinars, hosting coursesmanaging affiliates, etc.

And most importantly, a software that makes it possible to set up a funnel literally in minutes, even without mapping out the funnel.

Now let’s get started!

What Is The Best Sales Funnel Builder & Software?

To choose the best sales funnel building software, you should consider – value for money, reliability, all-in-oneness, technical support, ease of use, inbuilt automation, integrations, pre-built marketing pages, and any additional features you need.

The best sales funnel software should allow you to design pages in minutes, build memberships and host online courses, send follow-up emails, and process payments from one end without paying extra.

Here are my picks for the best sales funnel builder and software to try this year:

Let’s get into it now!

#1. Kartra

Kartra tool

The first sales funnel software on my list is Kartra.

Kartra is one of the best sales funnel builder that is easy to use which houses almost every functionality you need as a business owner.

It is an all-in-one tool containing quite a number of online marketing solution that makes it easy for hosting and marketing your business. all from one end.

Features of Kartra Funnel software

  • Done for you funnel templates

Kartra offers you DFY sales funnel campaigns or templates you can quickly edit your product name, images, and other branding assets and launch your sales funnel into action.

A plug-and-play sales funnel that already contains pre-written sales copy, marketing automation sequences to help you close sales easily.

  • Hosts videos

Kartra has an inbuilt marketing-oriented video hosting solution where you can host your campaign videos which are to be used in your funnels and online courses.

This means that there is no need for YouTube, Wistia, or Vimeo.

  • Helpdesk

The Kartra Helpdesk is inbuilt ticket support and customer management tool. It includes a ticket system and knowledgebase management system so you can help your customers at multiple levels.

  • Kartra Calendar

This is another cool feature used for booking events and managing appointments with clients and customers

  • Automated sales-driven campaigns

Put your marketing and sales machine on automation with Kartra automated sequence builder which enables you to launch your list building and sales sequences with its inbuilt autoresponder

  • Membership sites with Kartra

A feature that lets you deliver your content to a set of authorized members. You build a membership-based site with this funnel creation software. Like a course or training session.

With massive uploads of files, drip contents, and so on…

  • Kartra BAM

A great feature in Kartra called Behavioural Adaptive Marketing for giving each of your customers a personalized experience.

  • Affiliate management tool

A built-in affiliate management system available in Kartra so you can:

  • See how well your affiliate marketing program is going
  • Assign affiliates
  • Set commissions
  • Manage affiliate payouts

There is an affiliate marketplace where you can display your product and let marketers apply to promote it for you.

Kartra Pricing

Kartra offers you a trial period of 14 days for 1$ for you to have a test drive of all the amazing features in this funnel building application.

Then after that, you can either choose from the below Kartra pricing options:

  • Starter Plan for $99 per month
  • Silver Plan for $199 per month
  • Gold Plan for $299 per month
  • Platinum Plan for $499 per  month

Cons of Kartra

  • It gets more expensive as your business/list grows
  • Can be expensive for beginners


#2: ClickFunnels

ClickFunnels funnel creator and designer

ClickFunnels is our second-best sales funnel building software on this list.

It is currently the most popular platform on the planet. It helps business owners build landing pages, sales pages, create webinars, write sales scripts, build online courses, create membership sites, manage affiliates, and teaches you everything you need to know about:

  • Creating sales funnel
  • Prospecting
  • Building email lists ‘n’
  • Closing sales

ClickFunnels houses EVERYTHING you need to build a complete automated sales funnel by just picking from the pre-designed templates for any type of business you operate.

It’s always compared side-by-side along Kartra as they are both fit to be called an all-in-one marketing system.

But Kartra has more features!

So far, ClickFunnels software has produced millionaires in almost every niche out there. Below are case-studies I managed to find in some of these industries:

Click on any industry that relates to your business to get the case-study.

Features of ClickFunnels

  • Pre-built funnel templates

ClickFunnels has various pre-built funnel templates for you to be able to build complex funnels for your business, even if you have no sales funnel building knowledge.

  • Drag-and-Drop sales funnel software

ClickFunnels allows you to swiftly drag-and-drop every funnel building element without the need of learning how to code or hiring a developer.

You can easily compare two variations of your designed or pre-designed funnel pages to see which one brings the best result.

  • Affiliate management software

This is called ”ClickFunnels Backpack” which lets you as business owners assign affiliate links to marketers and run an affiliate marketing program for their products.

  • Funnel sharing

With this feature, you’ll be capable of sharing a complete marketing funnel with clients or partners, to be downloaded and into their account with a single click.

This feature is also available on Kartra.

  • Membership site

Creating and marketing your course can be carried out inside of ClickFunnels without the need for any other external course platform.

  • Inbuilt automation (Follow-up funnels)

This ClickFunnels feature lets you send emails based on your funnel visitors’ actions inside your funnel. Not forgetting the order bump and 1-click feature.

  • Funnel Flix

We call this the NetFlix of Internet marketing.

This is where I think ClickFunnels beats Kartra hands-down. Funnel Flix is a collection of over a dozen marketing training and courses by industry-leading experts.

This is free to access once you’re a ClickFunnels user. Isn’t this amazing?

ClickFunnels Pricing

This sales funnel software has two (2) pricing model after the 14-DAYS FREE TRIAL.

  • The Startup plan which is priced at $97 per month
  • The Etison Suite Plan which goes for $297 per month

Cons of ClickFunnels

  • Steep learning curve.
  • Expensive for startups or beginners


#3: GetResponse

GetResponse autoresponder

If you’ve been involved in online marketing for a while you should have an idea of what GetResponse is known for.

This is an email marketing tool with a cool autoresponder capability.

But it didn’t there. It is the cheapest funnel building tool on this list and you can use GetResponse for quite a couple of other things online.

Let’s take a look at them:

Features of GetResponse

  • A dedicated email marketing tool

Other platforms on this either has an inbuilt email marketing service or requires you to integrate one. But that’s not the case with GetResponse.

Being a tool that majorly deals with email marketing – you’ll have options and accesses to carry out advanced email marketing activities.

Plus your deliverability would be so high, lots of email templates, and the rest of it.

  • GetResponse Autofunnel

Autofunnel is the awesome feature responsible for creating marketing funnels, lead funnels, and webinars inside of Getresponse.

You’re being provided with ready-made, automated sales funnel generators to sell your products, recover abandoned orders, and convert customers. Not forgetting the automation templates, lead scoring, segmentation, webinar tool, etc.

  • Page Templates

GetResponse claims to provide conversion-focused sales pages that are easily customizable in minutes. I can’t really tell about this I only the email platform. You can check it out for yourself here.

  • Ecommerce store

Strange as it sounds – This software lets you sell your physical products using an advanced online store mechanism.

All you have to do is connect your store, create your product library, integrate your payment processor, set up a marketing funnel, and finally back-end automation.

  • Team management & CRM

Team management is a collaboration feature that will surely be of great help if you work for a number of clients or marketing team on different aspects of your campaigns.

For the CRM – it gives deeper insights into your deals so you can see where they are and what they do at every stage of your sales pipeline.

GetResponse Pricing (after free trial)

  • The Basic plan of $15/mo
  • Essential plan of $49/mo
  • Professional plan of $99/mo
  • Enterprise plan of $1,199/mo

Cons Of Getresponse

  • Limited templates
  • No order bumps, one-click upsells and downsells
  • No affiliate management tool
  • No membership site feature


#4: GrooveFunnels

GrooveFunnels lifetime

GrooveFunnels is the newest sales funnel building software on our list and the newest in the market right now.

Basically, GrooveFunnels an all-in-one funnel building platform with a range of apps that are all designed to help anyone who’s trying to market, sell, and promote their business.

Co-founded by Mike Filsaime who also created Kartra, EverWebinar, and WebinarJam.

And it’s blowing up. If not for anything but because Mike has a good reputation for building amazing softwares.

Guess the more interesting part?

GrooveFunnels is 100% free for life as at when writing this.

The thing is:

GrooveDigital (GrooveFunnels parent company) claims that it aims to replace tools like ClickFunnels, Kartra, SamCart, WordPress, WebinarJam, Vimeo, and many other tools.

Though they’re still in beta mode.

(no wonder they’re offering a free for life deal!)


“They look promising”

Said by a couple of my friends who started testing out the platform before I finally got an account myself. To admit, I got a FOMO (Fear Of Missing Out) and wouldn’t want to let the free lifetime deal pass me by lol.

Their main goal is to actually combine everything you need to build your online business under one roof. For beginners and non-coder especially.

So, they built all their tools to take care of your business in various aspects.

Features of GroovePages

With GrooveFunnels you can build a complete website, sell products with upsells and downsells, run your affiliate program, collect payments via its special checkout tool, host videos.

Plus, unlimited templates.

That said, here are the functionalities housed under GrooveFunnels:

  • GroovePages

This is the intuitive & easy to use page + funnel builder.

With GoovePages you can quickly create your pages, build branded websites, and marketing funnels using its WYSIWYG drag and drop builder.

  • GrooveSell

Similar to dedicated checkout platforms like ThriveCart, SamCart, etc. GrooveSell makes it easy to sell your digital products.

This is where you have options for the one-click upsell, order bumps, integrate payment gateways, etc.

  • GrooveMail

This is the inbuilt email marketing automation and CRM platform. Simple to use but yet efficient and reliable to help you convert leads on autopilot.

  • GrooveAffiliate

This allows you to recruit an army of affiliates to help drive traffic to your products or services.

  • GrooveMember

With GrooveMember you can create and host your membership sites and course in minutes.

  • GrooveVideo

Kartra also has this.

GrooveVideo is the inbuilt advanced, marketing-oriented video hosting/player. Has tons of interesting features.

Other tools (most still in works) of GrooFunnels are:

  • WebinarGroove: You can build your live and evergreen webinars with this
  • GrooveKart: dropshipping and eCommerce platform
  • GrooveBlog: For creating SEO friendly blog posts
  • GrooveCalendar: Calendar application that syncs with your entire funnel
  • GrooveDesk: Inbuilt helpdesk platform

GrooveFunnels Pricing

Like I said earlier, GrooveFunnels is still in its beta launch mode. Where you can jump on the lifetime free membership deal.

You can literally get on it right now and start building your funnels. No credit card, no contract nor hidden agreements.

However, the free GrooveFunnels account is limited and won’t last much longer.

The limitation is that you won’t get all the features on the free deal. BUT you get access to build your 3 of your first funnels or carry out your first project.

Collecting payments and make sales. Of course!

There is also an option for an upgrade. That will give you access to some of its incredible tools. That’s optional.

Cons of GrooveFunnels

  • It is still in beta mode
  • Relatively new in the game


#5: Convertri

Convertri sales funnel builder

Convertri can be classified as a stand-alone funnel builder and also a WordPress based sales funnel software that allows you to connect page into funnels which also gives you everything you will ever need to take a brand new prospect from an entry point of your funnel to the point where you convert them to customers.

Convertri features like dynamic text replacement are what makes it a bit superior to platforms like ClickFunnels and Kartra. But the impression count limit on pages is what I don’t like.

Also that it LACKS inbuilt members area, affiliate center, inbuilt automation, and few cool features.

Features of Convertri

  • Drag-and-drop editor

You will not have to worry about content blocks or sections because this purchase funnel also features a drag-and-drop page editor.

Just pick the element you want and put it where desired.

  • AMP features

You can automatically convert your website pages created with Convertri into Accelerated Mobile Pages.

Some other features include:

-Dynamic Text Replacement


Convertri Pricing

Convertri offers a $0.01$ 14-Day FREE trial period plus the following pricing plans.

  • Convertri Standard Plan for $59 per month
  • Convertri Pro Plan for $69 per month
  • Convertri Agency Plan for $199 per month

Cons of Convertri

  • Impression limit/count on pages
  • No inbuilt automation and affiliate center
  • No membership site builder
  • Doesn’t function as an independent sales funnel builder
  • Lacks most of the needed integrations
  • Lack of upsells and downsells


#6: ThriveCart

ThriveCart tool

ThriveCart is known to be an advanced checkout out software, shopping cart tool and also makes sense to be called a funnel building solution for online businesses and marketers.

ThriveCart prides itself to be the best shopping cart tool.

How true?

Even though it doesn’t help much in building a sophisticated sales funnel – I’d have to say that ThriveCart contains quite a few features that make it compete against special funnel builders like Kartra and ClickFunnels.

It makes a nice addition to your sales funnel and web pages as you can easily create high converting checkout pages with it.

Taking a look at the Features of ThriveCart

  • Lifetime deal

Maybe you’re not aware…

ThriveCart is currently offering a onetime payment for users to have access to this software for life. This is the cheapest and ‘no-brainiest’ deal in the online marketing space right now.

Although this limited.

  • Upsells, Downsells and Order bumps

You can offer one-click upsells and downsells with the help of ThriveCart and also sell your bump offers to make more profits.

The good part is that ThriveCart makes it super-easy for you to implement these types of pages and options within your funnels.

  • Affiliate center

Another cool feature ThriveCart offers is the affiliate management solution built into it. It allows you to recruit, manage and pay your affiliates.

The automated bonus sending for an affiliate is something worth mentioning too.

  • Pre-built templates

This special checkout tool also has some nice templates you can modify and start using. But it’s not that much like some other tools on this list.

  • A/B split testing

This shopping cart platform makes it easy to set up an A/B test with ease.

ThriveCart pricing

Like I said earlier, currently, ThriveCart is offering a lifetime license for a one-time fee of $495. There is also a Pro Account, which has more features, priced at a one-time fee of $690.

Both options are Lifetime Licenses so there are no monthly recurring payments.

Considering other online carts and sales funnel tools cost $99-$299+ per month, ThriveCart is kind of a steal in my opinion.

And it also seamlessly integrates with Kartra, ClickFunnels, and many other platforms. It could be a nice addition to your marketing stack if you which to have a separate cart solution.

Cons of ThriveCart

  • Limited templates
  • Not fully a sales funnel platform
  • No inbuilt webinar features
  • No inbuilt membership site


#7. SamCart


SamCart is a full-fledged shopping cart and checkout software that helps you to sell both your physical and digital products.

Just like ThriveCart.

It allows you to quickly create a simple and converting sales funnel for collecting payments.

SamCart has almost all the features you need in a sales funnel software.

Except that you can’t create complex multi-page funnels and systems with it.

Their goal is to help businesses and marketers sell their products and services faster without complicated funnel systems.

Features of SamCart

  • 1-click Upsells

SamCart 1-click upsell lets you double, triple, or even quadruple your conversion rate for your business.

It allows you to make more on every initial sale by offering an upgrade to more expensive products or services.

  • Order Bumps

This is another profit-maximizing feature that lets you to easily add a bump offer on your page so your customers can add that during checkout.

  • A/B Testing

This allows you to test different variations of your checkout pages, then kill the rest and use the winner.

  • Affiliate Center

You can also recruit, manage, assign, and pay your affiliates using the inbuilt SamCart affiliate platform.

  • Checkout Templates

Since SamCart happens to be a special checkout platform.

It gives you access to choose from over 18 market-tested, high-converting checkout templates that are customizable.

They also have a one-page funnel template that helps you take multiple payments and cool selling capabilities.

  • Subscriptions and Trial Offers

Maybe you wish to collect a recurring payment for your course or services (weekly, monthly, bi-annually, annually).

SamCart makes it easy to do that.

Plus, you can set the option to free trials and paid trials. And also set coupons and discounts for your products.

  • Robust Integration

When it comes to integrating with other software, SamCart got you covered.

It seamlessly connects with over 700 marketing and business tools and communicates with each to make everything a breeze.

Like email, automation, membership, payment processors, and lots more.

SamCart Pricing

SamCart has 4 pricing options which all come as a monthly plan. Unlike it’s closest rival (ThriveCart) which is currently a lifetime deal.

  • The launch plan of $49/mo
  • The Grow plan of $99/mo
  • The Scale plan of $199/mo
  • The Enterprise plan of $399.99/mo

Cons of SamCart

  • Not a full-fledged sales funnel builder
  • No inbuilt membership platform nor webinar
  • It’s expensive
  • Small plans are limited in functionalities
  • No Digital sales calculation built-in


#8: PayKickStart

PayKickstart software

Paykickstart falls under the same category of ThriveCart and SamCart – a dedicated shopping cart software.

But ThriveCart is way superior though.

PayKickStart has a lot of features that lets you control every part of the checkout experience, whether you sell physical or digital products online with ease.

Just like ThriveCart – it doesn’t require any complicated setup process or techy experience before you successfully set things up.

Looking at the Features of PayKickStart

  • Prebuilt templates

PayKickStart comes with lots of checkout templates you can choose from and customize the way you want.

  • Order bumps, 1-click upsells and downsells

You can also maximize profits and boost sales with order offers and 1-click upsells with the help of PayKickStart. Another feature you can find on PKS (also on ThriveCart) is the coupons, discounts, and rebills features.

Quite impressive.

But as for A/B split testing – this isn’t available on PayKickStart.

  • Affiliate manager

No doubt that recruiting, managing, and paying an army of affiliates is one of the most powerful strategies to easily market and sell your products.

And PayKickStart makes the whole process smooth within its platform.

You can check the complete PKS features here.

PayKickStart Pricing

PayKickStart starts from $29/mo (with limitations), the second plan costs $99/mo then finally the third plan called the PREMIUM plan costs $149/mo. There is also a free trial.

PayKickStart Cons

  • No A/B testing feature
  • Costs higher as your business grows
  • A steep learning curve for new users
  • No membership feature


#9: BuilderAll

Builderall funnel software

BuilderAll is also an all-in-one marketing platform just like Kartra and ClickFunnels with almost all the tools you need to run a business without the need for any external software.

BUT, I have to say Builderall has some extra tools that are built-in into the platform – that might confuse you and leave you overwhelmed.

Almost all the 30 tools within Builderall are just at the mediocre level and not the best in class – compared to what you get on Kartra and ClickFunnels. Imagine using a funnel building tool for creating apps, creating animations, designing graphics, etc.

Lets see some features.

Features of BuilderAll

  • App builder

Create and customize your own App (Android and iOS) inside BuilderAll with no coding skills.

  • Create membership sites

Just like ClickFunnels, you can also create your online course on BuilderAll without the need for a course creation platform.

  • Make animated videos

Make animated and floating videos in just a few minutes and also build a powerful presentation for your audience.

  • Heatmaps and ClickMaps

A BuilderAll functionality that enables you to monitor and learn about your visitors’ actions on your sales funnels.

Some other features include:

– Animation and video editor

– Blog Builder

– Browser notification system

– Ecommerce tool integration

– Facebook Messenger chatbot

– Autopost for social media

– Social Proof software

– Presentation software

– A content share locking feature

BuilderAll pricing

BuilderAll offers a 7-Day FREE trial, then you can choose to start with the following plans:

  • Essential Plan $29.9/mo
  • Premium Plan $69.9/mo

Cons of BuilderAll

  • Unintuitive and clunky editor
  • Overwhelming features
  • Lacks 1-click upsells


#10. Systeme io

Systeme io funnel builder

System.io is yet another sales funnel platform, I recently discovered a few weeks ago.

It aims at helping grow your audience, sell your products, build courses, launch your affiliate program, and increase revenue.

This sales funnel creator software was first launched into the French market (with successes of course).

Now the founder (Aurelian Amacker) has decided to extend the tool and open it in the English market.

If you’re getting started in the world of funnels and digital business, then this would definitely be the best affordable solution for you to try.

The Core System.io Features Include:

  • Affiliate Manager/Center

Systeme.io comes with an inbuilt affiliate system for managing, tracking, and automating payments to your affiliates.

  • Email Marketing

You don’t need a third-party email platform when you’re a user of Systeme.io. You have everything needed to nurture and convert prospects via email.

It also has an automation capability.

  • Membership site

With System.io you can create a beautiful and highly-engaging membership site in a few minutes.

No special coding, programming, or complicated skills required.

  • Page templates

You get tons of page templates for inspiration and easy launching of your sales funnels on Systeme.io.

Other cool features of Systeme.io includes:

  • Access to building blogs for your business
  • One-click upsells and order bumps
  • A/B testing feature

System.io Pricing

Systeme.io happens to be one of the cheapest sales funnel builders on this list. It comes with three (3) plans.

  • Startup plan costs 26 euro per month
  • Webinar plan costs 47 euro per month
  • Enterprise plan costs $97 euro per month

Cons of Systeme.io

  • Limited in design
  • Limited in features compared to the top players
  • New to the market


#11: Thrive Themes (Thrive Architect)

Thrive Themes builder

Thrive Themes is a collection of tools and plugins designed to be used on your WordPress site.

You can use these tools to build pages, websites, host courses, generate leads, split tests, and a bunch of other stuff on WordPress. Thrive Themes is one of the best funnel creators on WordPress.

This means you will need to have a website on a self-hosted WordPress.org.

Thrive Themes memberships plugins can be exploited to build any type of sales funnel and pages for your business. On WordPress sites only.

Features of Thrive Themes

  • Easy to use builder

Thrive Themes features a functionality called Thrive Architect. This is an easy to use landing page and website builder, where you don’t need to master any coding skills to set a sales page up and running.

This is the main builder.

  • Pre-built templates

It’s very to get started building your marketing sales funnel with the help of Thrive Themes pre-built and pre-designed unlimited templates.

In addition, you can as well use a feature called Thrive Leads to build very engaging opt-in forms using the already made forms and pages OR just drag and drop your own from scratch.

  • A/B testing

With Thrive Optimize you can split test your landing pages, sales funnel, opt-in pages, and squeeze pages to enhance for the best.

  • Only used on WordPress

This tool can work only as a WordPress plugin and you need a lot of plugins and integration for it to function well.

Costs of Thrive Theme Membership

  • Thrive Theme membership $30/mo on a quarterly basis or $19 on monthly
  • Agency Membership $69/mo on a quarterly basis or $49 on monthly

Cons of Thrive Themes

  • Works only on WordPress
  • You’ll need to pay for hosting and domain
  • Tons of plugins and integrations needed
  • No automation and affiliate center
  • No 1-click upsell, downsell and order bump feature
  • Can’t do a webinar
  • Limited in functionalities


#12: Leadpages

Leadpages landing page designer and creator

Leadpages is a popular easy-to-use, drag and drop sales page software but NOT a sales funnel builder, with lots of amazing customizable templates that enable you to design landing pages and generate leads for your business online.

There are lots of templates to choose from. Or you can easily create yours by dragging and dropping funnel elements on the page editor.

This online tool is efficient for gathering leads and nurturing them until they convert to buyers.

Features of Leadpages

  • Design Pop-up boxes

You can build pages with pop-up boxes on Leadpages which enhances the way Leads are being collected.

  • Free templates

There are lots of templates to choose from so you can rapidly create your pages in minutes without overthinking the creation process.

Some of the templates also include Pop-ups, opt-in forms, and landing page templates.

  • Facebook Ads Creator

Leadpages provides you with an option to create a Facebook Ad based landing page where your visitors from a Facebook Ad campaign will land whenever they visit your landing page.

Leadpages Pricing

Leadpages is priced into three (3) different plans, after the 14-DAY FREE TRIAL.

  • The STANDARD plan is priced at $37 per month
  • The PRO plan at $79 per month
  • The ADVANCED plan at $321 per month

Cons of Leadpages

  • Not a complete sales funnel builder
  • No inbuilt automation
  • No membership site feature
  • No 1-click upsells and affiliate center
  • No webinar tool


#13: OptimizePress

OptimizePress sales funnel tool

OptimizePress is a popular WordPress landing page software and a marketing funnel software that has been in existence for quite a long time.

That is used to create high converting landing pages to promote offers to your audiences.

This tool also includes fully customizable templates integrable with email autoresponders and payment gateways.

One thing about OptimizePress builder is that you can only use it with/on WordPress websites and also known to be an advanced landing page builder.

Features of OptimizePress

  • Page templates

OptimizePress comes with pre-built template pages which are divided into several categories just like that of ClickFunnels. They include:

  • Optin pages
  • Sales pages
  • “Thank you” pages
  • Webinar pages
  • Membership site pages

All action inside of WordPress

  • Membership site

This is a feature that you only find on just very few landing page builders out there. It’s available on Kartra and ClickFunnels. The Optimize Member module feature is responsible for protecting your content and allows you to sell access to people.

  • Free photos

All OptimizePress plans give you access to 1million+ free photos with Unsplash integration

Other features include:

– Scarcity Add-on

– Optimize Funnel Builder (in the works)

– OptimizeCheckouts

– WordPress Themes

OptimizePress Pricing

  • Essential Plan costs $97: on 1 personal site
  • Business Plan costs $149: used on 5 sites
  • Elite Marketers Suite $199: used on 20 websites

Cons of OptimizePress

  • Runs only on WordPress
  • Not a complete sales funnel builder yet
  • Lacks inbuilt automation
  • You can’t host a webinar
  • No order-bump and 1-click upsell


What Makes a Great Sales Funnel Builder?

Wondering the criteria you should consider before choosing the right funnel tool?

Here we go:

#1: Ease of Use

Let’s get it straight…

Your online sales funnel tool shouldn’t just be a drag-and-drop builder, but it must have a very friendly and understandable editor which allows you to position page elements without confusion and coding skills.

Not forgetting how to integrate and implement other parts together. It shouldn’t cost you an arm and leg launching a fresh campaign on a platform you’ve finally settled with.

Lets take for example – ClickFunnels:

The ClickFunnels editor happens to have the best funnel editor I’ve seen. The editor is called the Etison editor.

Easy to locate elements, integrate tools, etc..

Clickfunnels Editor

With the Etison editor, you’ll be able to create and edit the web pages and funnels in the way you want it to be in terms of look and feel.

The simplicity of the ClickFunnels editor is worth dying for (REALLY!) and they built it in a way that makes possible it so anyone can build the sales funnel of their dreams.

#2: Pre-built Customizable Templates

If you’re someone like me (I’m not a design person) – then you’re going to fall in love with a funnel creator offering varieties of pages and funnel templates.

This makes it very easy for me to launch a campaign fast, even when I’m in lack of ‘from-scratch’ inspirations. There should be customizable templates available no matter the industry you are in.

Almost all the marketing funnel software on this comes with cool looking templates.

To build your sales funnel on a platform like ClickFunnels, you get the page and funnel template for your particular industry, then choose the type the goal you wish to achieve.

Select funnel type cf

Next, you’ll be taken into the funnel dashboard to begin customizing your funnel and pages.

For a platform like Kartra:

You also get tons of page templates for almost any industry you can think of.

The best part about Kartra is the DFY pre-built funnels and campaigns that are ready for you to plug-and-play them into your business.

Kartra Campaigns

Each of the campaigns and page templates has been built by expert marketers to convert greatly.

#3: Inbuilt Automation

Without an automation capability within your funnels, you won’t be able to monitor and automatically follow-up with your leads depending on the action taken.

This function is more than creating a list, sending emails, tagging, and segmenting them.

With inbuilt automation – you build more personal connections with your leads and customers as they interact with your business.

#4: Membership Site & Course Hosting

A complete sales funnel software should be able to create a member’s area page that hosts your training material or subscription content like courses.

In essence, there won’t be a need for a 3rd party learning management software platform.

Tools like GrooveFunnels, Systeme.io, ClickFunnels, and Kartra are an amazing solution with membership sites.

Kartra membership reviews

However, that of Kartra has always been compared side-by-side special course platforms like Teachable and Kajabi. It has the most interactive and marketing-align feature.

#5: Affiliate Center

Another great feature is an affiliate management solution that lets you create and add your own affiliate program so you’d be able to recruit and manage a bunch of marketers who would bring leads and for conversions in your business.

For commissions.

Some Other Criteria Includes:

  • Ability to host webinars
  • One-click upsells, downsells and order bumps
  • Inbuilt shopping cart
  • Fits into your existing marketing stack (aka – wide range of integration)
  • Training courses for users
  • Responsive and helpful customer support

Which is the Best Sales Funnel Builder Overall?

First of all, if you really want to spend less time on manual tasks, automate most part of your business online, build converting funnels, host courses, manage affiliates, and create webinars...


Unless your sole aim is creating and building pages that make front end sales or collects leads.

Because a complete sales funnel isn’t just for lead generation and making sales – but rather helps you as a business owner lessen the work-load of being present to respond to calls, send emails, settle support tickets, follow-ups leads…

And most importantly increase the conversion rate of your page visitors to make sure every prospect is nurtured down the pipeline to buy from you.

These are what a complete marketing funnel software tool helps you to accomplish.

Executive Summary

“Which sales funnel software should you go for?” 

There you have it – my list of the best funnel creator for this year.

Due to all their impressive and user-friendly features, the above solutions are some of the best sales funnel builders available today.

But the question is which sales funnel software is best for your business.

To identify this, you need to take several things into account. For starters, see what your budget is and then compare the features and value accordingly.

Then you need to identify the most needed features right now. Like email automation, memberships, shopping cart, etc.

Questions like the below should easily help you make a faster decision:

“Do you want to sell your physical products only and collect payments?”

“Do you want to sell digital products only? or both?”

“Do you want a reliable platform to manage affiliates? Or a nice course hosting solution?”

It’s crucial to select the tool that offers the specific features you need.

You see, the best part is that most of these tools come with a free trial or money-back guarantee. This allows you to test out any of the products on this list before upgrading to a paid plan.

When you find what you are looking for, then you can make the final purchase. But sometimes that would take you like forever.

If you’re on a budget you can try out a free funnel builder like GrooveFunnels. Limited but the potential is HUGE!

As a very cheap and affordable funnel builder – you can test GetResponse for free 14-days to see would serve you. GetResponse is also a great place to start if you’re entirely new with a limited budget.

ClickFunnels is the next to use option here.

If you’re looking for an education-based funnel platform with tons of marketing resources and training to help sell online – ClickFunnels is the best.


If you’re looking for my top pick, I recommend you get started with a 14-day trial of Kartra for $1.

From my experience, Kartra has much more marketing and solution-oriented functionalities than all of the builders on our list.

Talk about the:

All the above tools and features built to sync with your funnels on Kartra.

Frequently Asked Questions

What is funnel building software?

A sales funnel builder is an all-in-one online marketing tool-suite that houses all the essential tools you need to connect different pages, market, sell, automate and grow your business inside a single platform without duct taping.

You use it in building all the steps and processes your customer goes through in buying from you.

What is the best sales funnel software?

Out of all the 13 online funnel builders on this list, Kartra happens to be the overall best in features, ease-of-use, automation, and analytics. ClickFunnels is the second-best option with more marketing-related training and courses.

You can read my comparison of both here.

What is the cheapest sales funnel software?

It’s obvious that our best picks of funnel creators are kind of a bit pricey. So, the only cheaper alternatives I can recommend are GrooveFunnels GetResponse and Systeme.io.

But they both come with quite a few limitations.

How do I map out my sales funnel?

If you desire to map funnels first before building them. You can use a funnel visualization software like Funnelytics (free) draw everything out.

And you can even connect your mapped design to your favorite builder.

Which sales funnel builder software do you plan to use?

==> Kartra? (most recommended)

==> ClickFunnels(education platform)

Or ==> GrooveFunnels(best free)

Let me know in the comment below your preferred funnel builder.

You can check out my other post on the best webinar platform for businesses if you’re looking to implement webinars into your funnels and my best social proof tool to make your funnel visitors take ACTION on your pages, funnels, and webinars

Khris Steven

My mission is to equip and arm you with the precise marketing tools, resources, strategies, and tactics to help you make IMPACT, SERVE more and (of course) EXPLODE your income so you can live life on your own terms.

This Post Has 8 Comments

  1. Eddie

    I have created an agency/ freelancer group and need someone the build me a funnel to advertise companies and their products
    Can you assist

    1. Khris Steven

      Hey Eddie,

      I don’t offer funnel building services atm, but I can refer you to someone who can help out with that.

      Or maybe your choice of funnel building tool is ClickFunnels, then I can share from my funnel library pre-built funnel templates with you (depending on the niche)

  2. Karie Roper

    I am going to be doing my own website and funnel but also websites for clients. I am on a small budget right now and would like to know which would be good for a web designer to use. I need something that does not limit the websites. Thanks

    1. Khris Steven

      Almost all the funnel builders on this page has an option for you integrate with WordPress. But like I said I highly recommend ClickFunnels (for building a complete system) or you go with the one you feel is right for your clients needs.

  3. Xavy

    Thank you, this has been really helpful for me as a beginner in this space. I think I’ll get started with looking at funnelytics, and will get groove funnels or get response with the eventual aim of using Kartra or the full groove funnels package when it’s up and running 🙂

    1. Khris Steven

      You’re very much welcome Xavy. Let me know how you’re liking GrooveFunnels as they’te still in the beta mode.

  4. Mario

    Hi Khris,
    Which one of these options are best for uploading and using pre-existing email lists and sending out unlimited emails?

    1. Khris Steven

      Hey Mario, You can Import your contacts to ClickFunnels and Kartra.

      On ClickFunnels you can do that only on the Platinum plan which also allows unlimited contacts, while Kartra unlimited emails start at the Silver plan. And yes you can upload your contacts too on any of Kartra’s plan.

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