Best Sales Funnel Builder

The best sales funnel builder software tools are the ones that will help your business grow. It’s important to find the right one for you, and I’m here to tell you which ones those are.

Overall Best 🏆
Best for Experts
Best for Agencies

Kartra is an all-in-one marketing solution to build websites, sell courses, collect payments and automate email campaigns, and run your entire online business. What makes kartra stand out is the ability to provide a complete package that ties your online business into one.

I've been with ClickFunnels since 2019 and I've seen all about the platform. It may not be a 100% perfect system but having been around since 2014 till date with over 100k+ customers - means they're doing something right. The new ClickFunnels 2.0 is the true definition of a full-bodied platform.

HighLevel is the perfect tool to help you successfully manage customer relationships, streamline your sales processes and increase lead conversion. You can create simple or complex automated funnels that not only benefit you but also maximize results for your agency. The affordable cost still blows my mind.

Overall Best 🏆

Kartra is an all-in-one marketing solution to build websites, sell courses, collect payments and automate email campaigns, and run your entire online business. What makes kartra stand out is the ability to provide a complete package that ties your online business into one.

Best for Experts

I've been with ClickFunnels since 2019 and I've seen all about the platform. It may not be a 100% perfect system but having been around since 2014 till date with over 100k+ customers - means they're doing something right. The new ClickFunnels 2.0 is the true definition of a full-bodied platform.

Best for Agencies

HighLevel is the perfect tool to help you successfully manage customer relationships, streamline your sales processes and increase lead conversion. You can create simple or complex automated funnels that not only benefit you but also maximize results for your agency. The affordable cost still blows my mind.

I have tested and compiled a list of 13 different tools so that it is easier for you to choose from. But above are my three favorite ones.

This article includes reviews on each tool, along with information about pricing, features, etc.

These 13 best sales funnel builder software tools will help you build your own customized conversion process so customers can buy with confidence.

What Is The Best Sales Funnel Builder & Software?

The best sales funnel software should allow you to design pages in minutes, build memberships and host online courses, and send follow-up emails…

And process payments from one end without paying extra.

Here are my picks for the best sales funnel software to try this year:

Overview Of Best Funnel Builder & Software Compared

Funnel SoftwareStarting CostFree Trial
Kartra$99/mo$1 14 days
ClickFunnels$97/mo14-day free
GrooveFunnels$0 for lifetimefree account
GetResponse$15/mo30-day free
Thrivecart$495 lifetimeNo trial
Convertri$99/mo14 days
SamCart$49/mo14 days free
PayKickStart$99/mo14-day free
BuilderAll$29/moNo trial$27/mofree account
Thrive Suite$19/moNo trial
LeadPages$37 per month14days trial
OptimizePress$99/yearNo trial

To choose the best sales funnel builder software, you should consider:

Value for money, reliability, all-in-one nature, technical support, ease of use, inbuilt automation, integrations, free templates, marketing resources, and any additional features you need.

Let’s dive into each review.

1. Kartra

Kartra is the first funnel software on our list. With the most conversion-oriented features.

Kartra tool

Kartra is a visual sales funnel builder that’s easy to use which houses almost every functionality you need as an online business owner.

With quite a number of marketing solution that makes it easy for hosting and marketing your business. All from one end.

Features of Kartra Best Sales Funnel Builder

  • Done-for-you funnel templates

Kartra funnels offer you DFY sales funnel campaigns and templates you can quickly edit your product name, images, and other branding assets.

And launch your sales funnel into action.

They also made available unlimited landing page templates.

A plug-and-play sales funnel that already contains pre-written sales copy, marketing automation sequences to help you convert sales on autopilot.

  • Hosts videos

Kartra sales funnel software has an inbuilt marketing-oriented video hosting solution where you can host your campaign videos which are to be used in your sales funnels and online courses.

This means that there is no need for YouTube, Wistia, or Vimeo.

  • Helpdesk

The Kartra Helpdesk is inbuilt ticket support and customer management tool. It includes a ticket system and knowledgebase management system so you can help your customers at multiple levels.

  • Kartra Calendar

This is another cool feature used for booking events and managing appointments with clients and customers. With this, they can also check and self-manage their own appointments

  • Automated sales-driven campaigns

Put your marketing and sales machine on automation with Kartra automated sequence builder which enables you to launch your list building and sales sequences with its inbuilt autoresponder

  • Kartra Memberships

A feature that lets you deliver your content to a set of authorized members.

You can build a membership-based site with this sales funnel creator software. Like a course, membership, or training session.

With massive uploads of files, drip contents, and so on…

  • Kartra BAM

A great feature in Kartra is called Behavioural Adaptive Marketing for giving each of your customers a personalized user experience.

  • Affiliate manager tool

A built-in affiliate manager is available in Kartra so you can:

  • See how well your affiliate marketing program is going
  • Assign affiliates
  • Set commissions
  • Manage affiliate payouts

There is also an affiliate marketplace where you can display your product and let marketers apply to promote it for you.

Kartra Pricing

Kartra offers you a trial period of 14 days for 1$ for you to have a test drive of all the amazing features in this sales funnel tool.

Kartra pricing plans

Then after that, you can either choose from the below Kartra pricing plan options:

  • Starter Plan for $99 per month
  • Silver Plan for $199 per month
  • Gold Plan for $299 per month
  • Platinum Plan for $499 per month

Kartra Cons

  • It gets more expensive as your business/list grows
  • Can be expensive for beginners
  • There is a limited bandwidth for video hosting

Try Kartra $1 14 days trial here.

2. ClickFunnels

It takes a lot to be called the best sales funnel software in the market.

ClickFunnels all-in-one

The co-founder and the face behind ClickFunnels – Russell Brunson – popularized the concept of sales funnels.

It is currently the most popular all-in-one platform. With over 100k monthly active users and growing.

ClickFunnels sales funnel software helps business owners build landing pages, sales pages, create webinars, build online courses, create membership sites, manage affiliates.

And also teaches you everything you need to know about:

  • Creating sales funnel
  • Running Ads
  • Prospecting
  • Building email lists ‘n’
  • Closing sales

And lots more…

This best sales funnel builder houses EVERYTHING you need to build a complete automated sales funnel.

By just picking from the pre-designed templates for any type of business you operate.

It’s always compared side-by-side along with huge marketing platforms because of its versatility.

So far, ClickFunnels software has produced millionaires in almost every niche out there.

How do I know?

Because they offer 2comma club awards to users who have transacted up to a million dollars with their funnel.

ClickFunnels Features

  • Pre-built sales funnel templates

ClickFunnels has various pre-built funnel templates for you to be able to customize your chosen sales funnels for your business, even if you have no sales funnel building knowledge.

  • Drag-and-Drop sales funnel software

The powerful Etison editor allows you to swiftly drag and drop every funnel design element.

Without the need of learning how to code or hiring a developer.

You can easily compare two variations of your designed or pre-designed sales funnels and landing pages to see which one brings the best result. Using the inbuilt A/B testing feature.

  • Affiliate management software

This is called ”ClickFunnels Backpack” which lets you as business owners assign affiliate links to marketers and run an affiliate marketing program for their products.

  • Funnel sharing

With this feature, you’ll be capable of sharing a complete marketing funnel with clients or partners, to be downloaded and into their account with a single click.

  • Membership site

Creating and marketing your course can be carried out inside of ClickFunnels without the need for any other external course platform.

  • Inbuilt automation (Follow-up funnels)

This is an email marketing automation feature that lets you send emails based on your funnel visitors’ actions inside your funnel. Not forgetting the bump order and 1-click upsell feature.

  • Funnel Flix

We call this the NetFlix of Internet marketing.

This is where I think ClickFunnels beats all of the funnel creation platforms on this listFunnel Flix is a collection of over a dozen marketing training and courses by industry-leading experts.

This is free to access once you’re a ClickFunnels user. More on this here.

ClickFunnels Pricing

This sales funnel software has two (2) pricing plans after the 14-DAY FREE TRIAL. There is also a yearly discount subscription.

ClickFunnels latest price
  • The Startup plan which is priced at $97 per month
  • The Platinum Plan goes for $297 per month

For the yearly discount plan, you get 2months free by paying for 10months upfront after your trial period.

ClickFunnels Cons

  • Steep learning curve.
  • Expensive for startups or beginners

Grab ClickFunnels free trial here

3. GrooveFunnels

This is the second-best sales funnel software on my list.

GrooveFunnels is the newest and cheapest drag and drop sales funnel building software in the market right now.

This is the only free sales funnel software on our list.

Basically, GrooveFunnels is an all-in-one sales funnel-building platform with a range of apps that are all designed to help anyone who’s trying to market, sell, and promote their business.

Especially beginners looking to save more money while taking advantage of their all-in-one system.

Co-founded by Mike Filsaime who also was with Kartra at some point, EverWebinar, and WebinarJam. Under Genesis Digital. Groove – the next BIG thing – is blowing up. If not for anything but because Mike has a good reputation for building amazing software.

Guess the interesting part?

GrooveFunnels is 100% free for life when writing this. With an offer for a lifetime upgrade.

The thing is:

GrooveDigital (GrooveFunnels parent company) claims that it aims to replace tools such as;

ClickFunnels, Kartra, SamCart, WordPress, WebinarJam, Vimeo, ActiveCampaign, ConvertKit, Leadpages, WordPress, Tapfiliate, and many other tools.

Though they’re still in beta mode and they keep rolling out and adding amazing tools as part of the Groove suite.

(no wonder they’re offering a free-for-life deal!)

“They look promising”

Said by a couple of my friends who started testing out the platform before I finally got an account myself.

To admit, I got a FOMO (Fear Of Missing Out) and couldn’t let the lifetime deal pass me by. So, I got a free account and later upgraded.

Their main goal is to actually combine everything you need to build your online business under one roof. For beginners and non-coder especially.

So, they built all their tools to take care of your business in various aspects.

GrooveFunnels Features

With GrooveFunnels sales funnel software you can build a complete website, sell products with upsells and downsells, run your affiliate program, collect payments via its special checkout tool, host videos.

Plus, they host unlimited landing pages and funnel templates.

GrooveFunnels lifetime

That said, here are the functionalities housed under GrooveFunnels:

  • GroovePages

This is the intuitive & easy to use website builder, landing & sales funnel builder.

With GoovePages you can quickly create your landing pages, build branded websites, and marketing sales funnels using its WYSIWYG drag and drop builder.

  • GrooveSell

Similar to dedicated checkout platforms like ThriveCart, SamCart, etc. GrooveSell makes it easy to sell your products with its nice checkout system.

This is where you have options for the one-click upsell pages, order bumps, integrate payment gateways, etc.

  • GrooveMail

This is the inbuilt email marketing automation and CRM platform. Simple to use but yet efficient and reliable to help you convert leads on autopilot.

  • GrooveAffiliate

This allows you to recruit an army of affiliates to help drive traffic to your products or services.

  • GrooveMember

With GrooveMember you can create and host your membership sites and course in minutes.

  • GrooveVideo

GrooveVideo is the inbuilt advanced, marketing-oriented video hosting/player. Has tons of interesting features.

  • GrooveBlog (recently released)

This is for creating SEO-friendly blog posts. Just like WordPress.

Other tools (most still in works) of GrooveFunnels are:

  • WebinarGroove: You can build your live and evergreen webinars with this
  • GrooveKart: dropshipping and eCommerce platform
  • GrooveCalendar: Calendar application that syncs with your entire sales funnel
  • GrooveDesk: Inbuilt helpdesk platform

GrooveFunnels Pricing

Like I said earlier, GrooveFunnels is still in its beta launch mode. Where you can jump on the lifetime free membership deal.

Groovefunnels features

You can literally get on it right now and start building your sales funnels.

No credit card, no contract nor hidden agreements.

However, the free GrooveFunnels account is limited and won’t last much longer.

The limitation is that you won’t get all the features on the free deal.

BUT you get access to build your 3 of your first sales funnels or carry out your first project.

Collecting payments and make sales. Of course!

There is also an option for a lifetime upgrade. That will give you access to some of its incredible tools. That’s optional.

GrooveFunnels Cons

  • It is still in beta mode
  • Relatively new in the game

Grab free lifetime GrooveFunnels account here

4. GetResponse

GetResponse autoresponder

If you’ve been involved in online marketing for a while you should have an idea of what GetResponse is known for.

This is a full-fledged email marketing platform with a cool autoresponder capability.

But it didn’t end at being an email marketing service.

It is one of the cheapest funnel software tools on this list. And you can use GetResponse for quite a couple of other things online.

Let’s take a look at them:

GetResponse Features

  • A dedicated email marketing software

Other sales funnel builders on this list either have an inbuilt email marketing software or requires you to integrate one. But that’s not the case with GetResponse.

Being a tool that majorly deals with email marketing – you’ll have options to carry out advanced email marketing activities.

Plus your deliverability would be so high, lots of email marketing templates, and the rest of it.

  • GetResponse Autofunnel

Autofunnel is the awesome feature responsible for creating marketing funnels, lead funnels, and webinars inside of Getresponse’s conversion funnel.

You’re being provided with ready-made, automated sales funnel generators to sell your products, recover abandoned orders, and convert customers.

Not forgetting the automation templates, lead scoring, segmentation, webinar tool, etc.

  • Page Templates

GetResponse claims to provide conversion-focused sales pages that are easily customizable in minutes. I can’t really tell about this I only the email platform.

You can check it out for yourself here.

  • Ecommerce store

Strange as it sounds – This software lets you sell your physical products using an advanced online store mechanism.

All you have to do is connect your store, create your product library, integrate your payment processor, set up a marketing funnel.

And finally back-end marketing automation.

  • Team management & CRM

Team management is a collaboration feature that will surely be of great help if you work for a number of clients or the marketing sales team on different aspects of your campaigns.

For the CRM – it gives deeper insights into your deals so you can see where they are and what they do at every stage of your sales pipeline.

GetResponse Pricing

This best sales funnel builder – GetResponse starts with a 30-day free trial for new users

GetResponse cost
  • The Basic plan of $15 per month
  • Essential plan of $49 per month
  • Professional plan of $99 per month
  • Custom plan

Getresponse Cons

  • Limited templates
  • No bump orders, downsells, and upsells
  • No affiliate management system
  • Lacks course hosting feature

Try GetResponse free here

5. ThriveCart

ThriveCart is known to be an advanced checkout out software, shopping cart tool and also makes sense to be called a funnel building solution for online businesses and marketers.

ThriveCart prides itself to be the best shopping cart tool.

How true?

Even though it doesn’t help much in building a sophisticated sales funnel – I’d have to say that ThriveCart contains quite a few features that make it compete against special sales funnel builders like Kartra, GrooveFunnels, and ClickFunnels.

It makes a nice addition to your sales funnel and web pages as you can easily create high converting checkout pages with it.

ThriveCart Features

  • Lifetime deal

Maybe you’re not aware…

ThriveCart is currently offering a one-time payment for users to have access to this software for life.

This is the cheapest and no-brainier deal in the digital marketing and online space right now.

Although this is a limited deal.

  • Upsells, Downsells, and Bump orders

You can offer one-click upsells and downsells with the help of ThriveCart and also sell your bump offers to make more profits.

The good part is that ThriveCart makes it super-easy for you to implement these types of pages and options within your sales funnels.

  • Affiliate/referral center

Another cool feature ThriveCart offers is the affiliate management solution built into it. It allows you to recruit, manage and pay your affiliates.

The automated bonus sending for an affiliate is something worth mentioning too.

  • Pre-built templates

This special checkout process tool also has some nice templates you can modify and start using. But it’s not that much like some other tools on this list.

  • A/B split testing

This shopping cart platform makes it easy to set up an A/B test with ease.

ThriveCart pricing

Like I said earlier, currently, ThriveCart is offering a lifetime license for a one-time fee of $495.

There is also a Pro Account, which has more features, priced at a one-time fee of $690.

ThriveCart lifetime price

Both options are Lifetime Licenses so there are no monthly recurring payments.

Considering other online carts and sales funnel builders cost $99-$299+ per month, ThriveCart is kind of a steal in my opinion.

And it also seamlessly integrates with Kartra, ClickFunnels, and many other sales funnel software.

It could be a nice addition to your marketing stack if you which to have a separate cart solution embedded into your website.

ThriveCart Cons

  • Limited templates
  • Can’t build landing pages
  • No inbuilt webinar features
  • No inbuilt members’ area
  • Lacks pop ups

Grab Thrivecart lifetime deal here

6. Convertri

Convertri sales funnel builder

Convertri can be classified as a stand-alone funnel builder and also a WordPress-based sales funnel builder that allows you to create landing pages and purchase funnels.

Which also gives you everything you will ever need to take a brand new prospect from an entry point of your funnel to the point where you convert them to customers.

Such Convertri features like dynamic text replacement are what make it a bit superior to platforms like ClickFunnels and Kartra.

But the impression count limit on landing pages is what I don’t like.

Also that it LACKS inbuilt members area, affiliate center, inbuilt marketing automation, and few cool features.

Convertri Features

  • Drag-and-drop editor

You will not have to worry about content blocks or sections because this purchase funnel also features a drag-and-drop page editor.

Just pick the element you want and put it where desired.

  • AMP features

You can automatically convert your website pages created with Convertri into Accelerated Mobile Pages.

Some other features include:

  • Dynamic Text Replacement
  • Sub-accounts/team members
  • Page importer
  • Custom domains
  • Team members

Convertri Pricing

Convertri sales funnel software offers a 14-Day FREE trial period plus the following pricing plans.

  • Convertri monthly plan for $99 per month
  • Convertri Annual plan for $75 per month (paid yearly)

Convertri Cons

  • Impression limit/count on pages
  • No inbuilt marketing automation and affiliate center
  • No course website builder
  • Doesn’t function as an independent sales funnel builder
  • Lacks most of the needed third party integrations

Try Convertri for free here.

7. SamCart


SamCart is a full-fledged shopping cart and checkout software that helps you to sell both your physical and digital products.

Just like ThriveCart.

It allows you to quickly create a simple and converting sales funnel for collecting payments.

SamCart has almost all the features you need in a sales funnel software.

Except that you can’t create sales funnels and systems that are multi-page and a bit complex.

Their goal is to help small businesses and marketers sell their products and services faster without complicated funnel systems.

SamCart Features

  • Upsells

SamCart 1-click upsell lets you double, triple, or even quadruple your conversion rate for your business.

It allows you to make more on every initial sale by offering an upgrade to more expensive products or services.

  • Order Bumps

This is another profit-maximizing feature that lets you easily add a bump offer on your page so your customers can add that during the checkout process.

  • A/B Split Testing

This allows you to test different variations of your checkout pages, then kill the rest and use the winner.

  • Affiliate Center

You can also recruit, manage, assign, and pay your affiliates using the inbuilt SamCart affiliate platform.

  • Checkout Templates

Since SamCart happens to be a special checkout platform.

It gives you access to choose from over 18 market-tested, high-converting checkout templates that are customizable.

They also have a one-page funnel template with multiple payment options and nice selling capabilities.

  • Subscriptions and Trial Offers

Maybe you wish to collect a recurring payment for your course or services (weekly, monthly, bi-annually, annually).

SamCart makes it easy to do that.

Plus, you can set the option to free trials and paid trials. And also set coupons and discounts for your products.

  • Robust Integration

When it comes to integrating with other third-party software, SamCart got you covered.

It seamlessly connects with over 700 marketing and business tools and communicates with each to make everything a breeze.

Like email marketing and automation, membership, payment processors, and lots more.

SamCart Pricing

SamCart has 4 pricing plans, which all come as a monthly plan. Unlike its closest rival (ThriveCart) which is currently a lifetime deal.

samcart price
  • The launch plan of $49 per month
  • The Grow plan of $99 per month
  • The Scale plan of $199 per month
  • The Enterprise plan of $399.99 per month

SamCart Cons

  • Not a full-fledged sales funnel builder
  • No inbuilt membership platform nor webinar
  • It’s expensive
  • Can’t design landing pages and pop ups
  • Small plans are limited in functionalities
  • No Digital sales calculation built-in

Try Samcart for free here

8. PayKickStart

PayKickstart software

Paykickstart falls under the same category as ThriveCart and SamCart – a dedicated shopping cart software.

But ThriveCart is way superior though.

PayKickStart has a lot of features that let you control every part of the checkout experience, whether you sell physical or digital products online with ease.

Just like ThriveCart – it doesn’t require any complicated setup process or techy experience before you successfully set things up.

Looking at the…

Features of PayKickStart

  • Prebuilt templates

PayKickStart comes with lots of checkout templates you can choose from and customize the way you want.

  • Bumps, upsells and downsells

You can also maximize profits and boost sales with order offers and 1-click upsells with the help of PayKickStart. Another feature you can find on PKS (also on ThriveCart) is the coupons, discounts, and rebills features.

Quite impressive.

But as for A/B split testing – this isn’t available on PayKickStart.

  • Affiliate manager

No doubt that recruiting, managing, and paying an army of affiliates is one of the most powerful strategies to easily market and sell your products.

And PayKickStart makes the whole sales process smooth within its platform.

You can check the complete PKS features here.

PayKickStart Pricing

PayKickStart starts from $29/mo (with limitations), the second plan costs $99/mo then finally the third plan called the PREMIUM plan costs $149/mo.

PayKickStart price

There is also a 14days free trial.

PayKickStart Cons

  • No A/B testing feature
  • Costs higher as your business grows
  • A steep learning curve for new users
  • No membership feature
  • Can’t design landing pages and pop ups

9. BuilderAll

Builderall funnel software

BuilderAll sales funnel software is also an all-in-one marketing platform.

Just like GrooveFunnels, Kartra, and ClickFunnels with almost all the tools you need to run a business without the need for any external software.

BUT, I have to say Builderall has some extra tools that are built-in into the platform – that might confuse you and leave you overwhelmed.

Almost all the 30 tools within Builderall are just at the mediocre level and not the best in class – compared to what you get on Kartra and ClickFunnels.

BuilderAll Funnel Software Features

  • App builder

Create and customize your own App (Android and iOS) inside BuilderAll with no coding skills.

  • Create memberships and courses

Just as ClickFunnels, you can also create your online course on BuilderAll without the need for a course creation platform.

  • Make animated videos

Make animated and floating videos in just a few minutes and also build a powerful presentation for your audience.

  • Heatmaps and ClickMaps

A BuilderAll functionality that enables you to monitor and learn about your visitors’ actions on your sales funnels.

Some other features include:

  • Animation and video editor
  • Blog Builder
  • Browser notification system
  • Ecommerce tool integration
  • Facebook Messenger chatbot
  • Autopost for social media
  • Social Proof software
  • Presentation software
  • A content share locking feature

BuilderAll pricing

BuilderAll offers a 7-Day FREE trial, then you can choose to start with the following pricing plans:

BuilderAll sales funnel builder price
  • Builder Plan $29.9/mo
  • Premium Plan $69.9/mo
  • Funnel Club Plan

BuilderAll Cons

  • Unintuitive and clunky editor
  • Overwhelming features
  • Lacks upsells

10. Systeme io

Systeme io funnel builder is yet another sales funnel platform, I recently discovered a few months ago.

It aims at helping grow your audience, sell your products, build courses, launch your affiliate program, and increase revenue.

This sales funnel tool was first launched into the French market. Now the founder (Aurelian Amacker) has decided to extend the tool and open it in the English market.

If you’re getting started in the world of sales funnels and digital business, then this would definitely be the best affordable solution for you to try.

I haven’t tried the sales funnel software yet. So, can’t comment much about them for now.

Systeme io Features

  • Inbuilt Affiliate Manager/Center
  • Email Marketing automation
  • Course hosting/memberships
  • Landing page templates
  • One-click upsells and order bumps
  • A/B testing feature and more Pricing

Just as GrooveFunnels, also comes with a Free-forever plan for new users. funnel software price
  • Free plan – $0 per month
  • Startup plan costs $27 per month
  • Webinar plan costs $47 per month
  • Enterprise plan costs $97 per month

11. Thrive Suite (Formerly Thrive Themes membership)

Thrive Suite

Thrive Suite (Previously Thrive Themes membership) is a collection of tools and plugins designed to be used only on a WordPress site.

You can use these tools to build pages, websites, host courses, generate leads, split tests, and a bunch of other stuff on WordPress.

Thrive Suite is one of the best funnel creators for WordPress.

This means you will need to have a website on a self-hosted

Thrive Suite memberships plugins can be exploited to build any type of sales funnel and pages for your business.

One of the problems of Thrive Suite membership is that all the tools comes in form of a WordPress plugin.

With Thrive Suite you’re going to get access to all these tools:

  • Thrive Theme Builder: This allows you to customize the WordPress themes
  • Thrive Architect: Drag and drop landing page builder with templates
  • Thrive Leads: Lead generation tool
  • Thrive Optimize: Perform A/B tests for the landing pages
  • Thrive Ovation: Used to collect customer testimonials
  • Thrive Apprentice: For creating and customizing courses
  • Thrive Quiz Builder: Helps you create simple quizzes
  • Thrive Ultimatum: For evergreen sales funnels and timers
  • Thrive Clever Widgets: Used to customize widgets
  • Thrive Headline Optimizer: Optimize your headlines
  • Thrive Comments: Comment plugin

The entire collection comes with several other benefits that include access to updates, unlimited support, and training materials.

Thrive Suite gives you access to all the plugins for a special price of $19 per month.

12. Leadpages

Leadpages landing page designer and creator

Leadpages is a popular easy-to-use, drag-and-drop sales page software. But NOT a sales funnel builder.

It comes with lots of amazing customizable templates that enable you to design landing pages and generate leads for your business online.

There are lots of templates to choose from. Or you can easily create yours by dragging and dropping conversion funnel elements on the page editor.

This online tool is efficient for gathering leads and nurturing them until they convert to buyers.

Leadpages Features

  • Design Pop-ups
  • Leadboxes
  • Free 200+ landing pages and templates
  • Facebook Ads Creator
  • Built-in conversion goals and analytic
  • Drag and drop

Leadpages Pricing

Leadpages is priced into three (3) different plans, after the 14-DAY FREE TRIAL.

Leadpages Pricing
  • The STANDARD plan is priced at $37 per month
  • The PRO plan at $79 per month
  • The ADVANCED plan at $321 per month

13. OptimizePress

OptimizePress sales funnel tool

OptimizePress is a popular WordPress landing page software and a marketing funnel software that has been in existence for quite a long time.

That is used to create high-converting landing pages to promote offers to your audiences.

This tool also includes fully customizable templates integrable with email marketing autoresponders and payment gateways.

One thing about OptimizePress builder is that you can only use it with/on WordPress websites and also known to be an advanced landing page builder.

OptimizePress Features

  • Unlimited landing page templates
  • Membership site
  • Free photo integration
  • Scarcity Add-on
  • Optimize Sales Pipeline Builder
  • OptimizeCheckouts
  • WordPress Themes

OptimizePress Pricing

There is no free trial available on OptimizePress sales funnel software.

OptimizePress funnel software price
  • Essential Plan costs $99: on 1 personal site
  • Business Plan costs $199: used on 5 sites
  • Elite Marketers Suite $399: used on 20 websites

What Makes Sales Funnel Builders Great?

Wondering the criteria you should consider before choosing the right conversion funnel tool?

#1: Ease of Use

Let’s get it straight:

Your online sales funnel tool shouldn’t just be a drag-and-drop builder.

But it must have a very friendly and understandable editor that allows you to position page elements without confusion and coding knowledge.

Not forgetting how to integrate and implement other parts together. It shouldn’t cost you an arm and leg launching a fresh campaign on a platform you’ve finally settled with.

Let us take for example – ClickFunnels:

The ClickFunnels editor happens to have the best funnel editor I’ve seen.

The editor is called the Etison editor.

Simple drag and drop editor, easy to locate and position elements, integrate tools, etc…

Clickfunnels Editor

The Etison editor allows you to create and edit the web pages and sales funnels in the way you want them to be in terms of look and feel.

The simplicity of the ClickFunnels editor is worth dying for (REALLY!) and they built it in a way that makes possible it so anyone can build the sales funnel of their dreams.

#2: Pre-built Customizable Templates

If you’re someone like me (I’m not a design Jedi) – then you’re going to fall in love with a funnel creator offering varieties of pages and funnel templates.

This makes it very easy for me to launch a campaign fast.

Even when you’re in lack of inspiration – there should be customizable templates available no matter the industry you are in.

Almost all the marketing funnel software on this comes with cool looking template designs

To build sales funnels on a platform like ClickFunnels, you get the page and funnel template for your particular industry, then choose the type the goal you wish to achieve.

Select funnel type cf

Next, you’ll be taken into the funnel dashboard to begin customizing your funnel and pages.

For a platform like Kartra:

You also get tons of page templates and sales funnel examples for almost any industry you can think of.

The best part about Kartra is the DFY pre-built funnels and campaigns that are ready for you to plug-and-play them into your business.

Kartra Campaigns

Each of the campaigns and page templates has been built by expert marketers to convert greatly.

#3: Inbuilt Automation

Without an automation capability within your sales funnels, you won’t be able to monitor and automatically follow up with your leads depending on the action taken.

This function is more than creating a list, sending marketing emails, tagging, and segmenting them.

With inbuilt email marketing automation – you build more personal connections with your leads and customers as they interact with your business.

#4: Membership Site & Course Hosting

A complete sales and conversion funnel software tool-suite should be able to create a member’s area page that hosts your training material or subscription content like courses.

In essence, there won’t be a need for a 3rd party learning management software platform.

Funnel software like GrooveFunnels, ClickFunnels, and Kartra are amazing solutions with membership sites.

Kartra membership reviews

However, that of Kartra has always been compared side-by-side with special course platforms like Teachable and Kajabi. It has the most interactive and marketing-aligned feature.

GrooveMember – GrooveFunnels inbuilt members’ area – is a solid membership platform for hosting courses.

While ClickFunnels also comes with its own course hosting solution.

#5: Affiliate Center

Another great feature is an affiliate management solution that lets you create and add your own affiliate program.

So you’d be able to recruit and manage a bunch of marketers who would bring leads and for conversions in your business.

Other Criteria that makes a best funnel builder are:

  • Ability to host webinars
  • One-click upsells, downsells, and order bumps
  • Inbuilt shopping cart
  • Fits into your existing marketing stack (aka – wide range of integration)
  • Training courses for users
  • Responsive and helpful customer support
  • A/B testing capability
  • Ability to use your custom domains

I hear you asking…

Which is the Best Sales Funnel Builder Overall?

First of all, if you really want to spend less time on manual tasks, automate most parts of your business online, build converting funnels, host courses, manage affiliates, and create webinars...

A landing page builder isn’t an ideal option.

Unless your sole aim is creating and building landing pages that make front-end sales or collects leads.

A complete sales funnel isn’t just for lead generation and making sales.

But rather helps you as a business owner lessen the workload of being present to respond to calls, send emails, settle support tickets, follow-ups leads…

And most importantly increase the conversion rate of your page visitors to make sure every prospect is nurtured down the pipeline to buy from you.

These are what a complete marketing funnel software tool helps you to accomplish.

Our Pick

With Kartra you have all the tools you need ready-to-go at your fingertips, which makes it ridiculously easy to build and scale your online business fast… with tons of extra features at a more affordable price.

Executive Summary

“Which of the best sales funnel software tools should you go for?” 

It’s crucial to select the funnel tool that offers the specific features you need.

If you’re on a budget you can grab a free funnel builder like GrooveFunnels. I would recommend you upgrade because of its HUGE market potential!

As a very cheap and affordable funnel builder – you can test GetResponse for free for 14-days to see what would serve you.

That said, Kartra ranks as my preferred option.

Becuase of its marketing-oriented functionalities than all of the best sales funnel builders on our list.

If you’re also looking for an education-based funnel platform with tons of marketing resources and training to help sell online – ClickFunnels is the best.

FAQs on Best Sales Funnel Software

What is funnel building software?

A sales funnel builder is an all-in-one marketing tool-suite that houses all the essential tools you need to connect different pages, market, sell, automate and grow your business inside a single platform without duct taping.

You use it in building all the steps and processes your customer goes through in buying from you.

What’s the importance of a sales funnel builders?

It is for you to market, sell and make profits from either your physical, digital product or your consultation business.

A funnel builder is more than just building pages and lead generation.

But rather, a platform where you can build a complete online sales funnel for automating salesdoing webinars, hosting coursesmanaging affiliates, etc.

And most importantly, these are software that makes it possible to set up a funnel literally in minutes, even without mapping out the funnel.

What are the best sales funnel software?

Out of all the 13 online sales funnel builders on this list, Kartra happens to be the overall best in features, ease-of-use, automation, and analytics. With Kartra you can sell your info products, eCommerce products, and coaching comfortably.

While ClickFunnels and GrooveFunnels follow in the hierarchy.

What are the cheapest sales funnel software?

It’s obvious that my best pick of funnel creator is kind of a bit pricey.

So, the only cheaper (and awesome) alternatives sales funnel software I can recommend are GrooveFunnels and GetResponse.

Are there any free sales funnel software?

As of when writing this, GrooveFunnels is the only available sales funnel software that offers a free lifetime account to users.

How do I map out my sales funnel?

If you desire to map your sales funnels first before building them. You can use a funnel visualization software like Funnelytics (free) to draw everything out.

Which sales funnel builder software do you plan to use? Let me know in the comments.


  1. I have created an agency/ freelancer group and need someone the build me a funnel to advertise companies and their products
    Can you assist

    1. Hey Eddie,

      I don’t offer funnel building services atm, but I can refer you to someone who can help out with that.

      Or maybe your choice of funnel building tool is ClickFunnels, then I can share from my funnel library pre-built funnel templates with you (depending on the niche)

  2. I am going to be doing my own website and funnel but also websites for clients. I am on a small budget right now and would like to know which would be good for a web designer to use. I need something that does not limit the websites. Thanks

    1. Almost all the funnel builders on this page has an option for you integrate with WordPress. But like I said I highly recommend ClickFunnels (for building a complete system) or you go with the one you feel is right for your clients needs.

  3. Thank you, this has been really helpful for me as a beginner in this space. I think I’ll get started with looking at funnelytics, and will get groove funnels or get response with the eventual aim of using Kartra or the full groove funnels package when it’s up and running 🙂

  4. Hi Khris,
    Which one of these options are best for uploading and using pre-existing email lists and sending out unlimited emails?

    1. Hey Mario, You can Import your contacts to ClickFunnels and Kartra.

      On ClickFunnels you can do that only on the Platinum plan which also allows unlimited contacts, while Kartra unlimited emails start at the Silver plan. And yes you can upload your contacts too on any of Kartra’s plan.

Leave a Reply

Your email address will not be published. Required fields are marked *