one funnel away challenge review

Have you ever wanted to create your own high-converting sales funnel but didn’t know where to start?

In this blog post, I will be talking about how The One Funnel Away Challenge can help transform your business by teaching you all of the fundamentals of marketing and building a high-converting funnel from scratch.

In this One Funnel Away Challenge review, I shall also walk you through what you learned from week #1-5.

First, before I delve into the main review of the One Funnel Away Challenge – I want to let you know that:

I’ve participated in the One Funnel Away Challenge 30 days training three times over the past year and gained tons of insights about it.

Which has also helped in skyrocketing my business dramatically more than I’ve ever imagined.

Here is my table of contents of this One Funnel Away Challenge Review 2023:


Part #1: What Is One Funnel Away Challenge?

One Funnel Away Challenge is a virtual marketing training course held in 30days where Russell Brunson takes you through a step-by-step process to launch a highly lucrative sales funnel to sell any product of your desire online.

The OFA helps entrepreneurs get a kickstart on building funnels and winning over the hurdles they may face launching and marketing their first funnel.

It comes with daily action plans (challenges) with checklists, worksheets, and guides to help you take action in your business rapidly.

From week1 to week5.

It doesn’t just end there.

You will also learn how to create, structure, launch, and market your products and services to thousands of buyers out there in the world willing to pay you.

This Challenge will arm you to teeth with every resource you ever need to perfect your sales funnel, offer and copy so you can be able to serve your REAL audience the right way and make money of course.

Not just money.

But changing people’s lives in the process.

You’ll get to discover that the successes in life, marriage, and business have a lot to do with mindset and value-giving.

More on that later.

As a participant in this coaching session, you will have access to your own 30 days One Funnel Away Challenge membership area.

One Funnel Away Members Area
OFA membership area

And there will also be a dedicated private Facebook community where you get to directly interact with other people taking the challenge and get the motivation to complete each day’s lessons.

Update: Russell Brunson overhauled the entire One Funnel Away Challenge on the 11th of January 2021. You’ll now have access to fresh content, for assignments. With even better bonuses added in alignment with the latest marketing trends in 2021.

There are tons of bonus materials such as:

  • The recorded live interviews of two comma club members actionable plans
  • Onepager digital workbook
  • OFA Challenge private group
  • 30days eBook and many more…

Part #2: One Funnel Away Challenge Price

The One Funnel Away Challenge costs $100  for the complete 30days coaching with Russell Brunson. You’ll also get 550 pages ’30 Days’ digital ebook, the Challenge “One Pagers” (act as a day-by-day companion guide to the Challenge).

Plus, you’ll get a full 30-day experience where you work with him, and the OFA consulting team to get your first (or next) funnel launched within a month.

one funnel away challenge price

For me, the first time I enrolled, I ordered the kits.

While the second time and third time, I only ordered the Digital Only version of the OFA challenge.

If you’re looking to launch your next profitable marketing funnel, the One Funnel Away Challenge will help you do just that.

The 30-day training is fast-paced and hands-on with one goal: to launch your next successful marketing funnel.

Your time and attention will be needed for thirty days in order to fully appreciate the course content.

With over 40 hours of online video content, this challenge will teach you how to draft a winning outline for your own product funnel so that it can go from an idea into reality.

If you’re like me – you might be wondering…

  • What are the actual bonuses that come with the OFA challenge?
  • Is this training really worth it?
  • What if I don’t like what is being taught?
  • Must I be a ClickFunnels user to participate?
  • And by the way, I don’t like or use ClickFunnels!
  • Is the One Funnel Away only for affiliate marketing?
  • How do I know if my type of business really needs those training?

I understand your worries and my aim here in this one funnel away challenge review is to provide you an honest answer to those pressing questions.

Keep reading.

Before we delve into the weekly training, here is a brief overview of the One Funnel Away Challenge coaches and what you’ll learn from them.

Part #3: Coaches in the One Funnel Away Challenge?

Update: The One Funnel Away Challenge was completely overhauled updated on the 11th of January 2021 with the newer version OFA challenge 2.0. It no longer features the coaches. Russell is now the only coach you learn directly from. Much better and cleaner than the previous OFA.

I will update this section soon to reflect the new changes.

In the ClickFunnels One funnel Away Challenge, you’ll have access to four coaches who are super proficient at what they do and have been in this marketing and business development game for decades.

Imagine having Russell Brunson, Julie Stoian, Stephen Larsen, and the copy guru – Jim Edwards hold you by hand?

And walk you through the step-by-step method on how to build a sales funnel, write a copy, and drive targeted traffic to sell your products or services online.

#1. Russell Brunson

OFA challenge Russell

We all know Russell doesn’t need any introduction. A prominent direct response marketing expert.

The founder of ClickFunnels funnel building software, a multiple 8 figure marketer, and an author of the best-selling Dotcom Secrets and Expert Secrets book.

He will, of course, teach you different tactics involved in marketing your offers the right way throughout the challenge days.

In case you don’t know, Russell charges more than $25,000 just for his masterclass and well over $200,000 for a one-on-one.

#2. Stephen Larsen

Steve Larsen OFA coach

Of recent, Steve Larsen happens to be one of my favorite marketers and I always find myself consuming his content almost on a daily basis.

He’s also a two comma award winner for sure and one of the world’s most talented sales funnel experts and ‘offer’ guru.

Steve Larsen is the one responsible for delivering most of the One Funnel Away live coaching calls with an extremely pumped-up and motivating charisma.

He’s your accountability coach and also guides you through all the daily and weekly challenges.

#3. Julie Stoian

Julie Stoain One funnel

Another coach who made an appearance in the OFA challenge is Julie Stoian.

Julie is 7 figure entrepreneur, 2comma award winner, and creator of several online courses, events, and masterminds.

She has built multiple million generating businesses over the years.

She teaches and educates business owners on how to utilize digital marketing and sales funnels to explode in business and make an impact.

#4. Jim Edwards

JIm Edwards OFA training

Jim Edwards is your One Funnel Away Challenge expert responsible for teaching you everything about crafting and writing charming marketing copies for your sales funnel.

All within his OFA copy hacks members area.

The purpose of OFA Copy Hacks is to walk you through the process of creating all the copy you need to complete the OFA 30 days challenge quickly and without getting overwhelmed.

You’ll also get to access and download a ton of marketing copies for your sales funnels.

Part #4: OFA Review – A Look Inside the Weeks’ Training

First, before the main challenge starts in week #1 – you’ll have one week of “Pre-Challenge” or “Pre-training”, followed by 4 weeks of the official One Funnel Away Challenge:

  • Week #1: Offer
  • Week #2: Story
  • Week #3: Hooks
  • Week#4: Funnel

Week #0: Pre-Training Week

The first week – “Pre-training” week aims to set you with the right foundation to build on over the next four weeks.

This is more like a warm-up for what’s to come during the entire challenge.

In this week’s challenge, you’ll be “warming up” with 7 incredible pre-training missions. Which are all dedicated to the #1 factor that determines how well you do in this challenge.

The missions within this week are Belief, What Failure Teaches Us, The WHO, Not The HOW, 10X Secrets, Lady boss presentation, and how she did it.

Week #1: Offer Creation

Maybe you don’t know this – your OFFER is the foundation of how everything works.

This is the week the major challenge starts.

The offer creation week is where you learn how to hack other people’s offers, craft, and design yours to stand out in the pool of red ocean of competitors selling the same thing as yours.

You might have probably heard of the word “funnel hacking” or “offer hacking”?

This challenge week is where you go “hack” the best sales funnels of those in your industry, so you can model them.

There is a major difference between creating a product and creating an offer.

One makes you a commodity, where you and your competition are practically forced into a race to the bottom.

While the other gives you the freedom to charge what you want and give amazing value while doing something totally different from any of your competitors.

This is where the offer creation week BREAKS you out and free from the majority.

The days’ mission in week #1 are:

  • Offer Hacking/funnel hacking
  • Greatest showman
  • Offer Sequencing
  • Creating eCovers and Offer Assets
  • Creating your offers

Week #2: Publishing & Using your Story

Week #2 of the OFA challenge is all about creating and telling your story in a super entertaining way that makes your audience not only like you and relate to you…

…but also pre-sells them on the exact solution they need, before you make them an offer.

Russell Brunson will present a ton of strategies and resources on how to leverage the power of storytelling and publishing to attract your ideal customers.

You’ll begin publishing and testing your material and different story formats to see what “hits” and what doesn’t.

Here are the missions to complete throughout this week’s publishing your origin story challenge:

  • Publishing
  • Epiphany Bridge
  • Your Origin Story
  • Hooks, Hooks, And More Hooks

Week #3: Funnels and Strategy

Up until now, we’ve worked on our BELIEF and CONTENT that goes inside your funnel:

  • Belief ✅
  • Hooks ✅
  • Story ✅
  • Offer ✅
  • Product deliverables ✅

Week #3 is where take what you’ve learned and accomplished in the previous weeks, and start creating the funnel itself.

You’ll be equipped with the core funnel strategy so that you can begin to create your actual sales funnel.

Plus, a look into understanding ClickFunnels software as various funnels types; membership funnels, squeeze page funnels, OTOs (one-time offers), Upsells, Order bumps, and access to a few free funnel templates.

Here are two members area funnels out of the few sales funnels shared during my last participation in the OFA:

Week #4: Traffic (fill your funnel with traffic)

What’s a great product, an enticing copy, an irresistible offer, a converting funnel without traffic being driven to it?

It’s utterly useless!

None of those things will even matter if nobody actually sees it, right?

The final week #4 of the 30 days OneFunnel Away Challenge is where you learn the types of traffic and how to drive the right people to your sales funnels.

Here are the missions to be completed during this final OFA week:

  • The Three Types Of Traffic
  • The Dream 100
  • Earn Your Way In
  • Buy Your Way In
  • Funnel Audibles

Part #5: ClickFunnels One Funnel Away Challenge Kits & Stories

One Funnel Away Challenge Kit (customized)

After you enroll in this OFA Challenge coaching program, there are tons of bonuses that come along with your enrollment.

Here are the bonuses + values you get from ClickFunnels:

one funnel away challenge offer bonus

Bonus #1: Physical version & copy of the Challenge Workbook

This is where you record your challenge progress during the 30 days. That’s if you prefer the kits shipped to you.

Bonus #2: MP3 Player

  • Which contains all audio recordings of Russell’s daily training (30 days)
  • Steve Larsen live recordings from his previous coaching calls

Both contain over 50 recordings and almost 48hours of training (in the mp3 player) which you can listen to on the go and always set your mind on fine.

Bonus #3: 30Days Hardcover

This is the book that contains all actions the 30experts will take from day1 through 30days to save themselves if they lost everything.

Bonus #4: Unlimited Access to 30 days of Interviews

Here are the recorded interviews of the 30 two comma club award winners revealing their strategies. Plus, behind the scenes of their funnels.

2comma club interviews

Bonus #4: Affiliate Bootcamp

Affiliate Bootcamp summit is another freebie you get inside of your OFA members’ area.

In form of a virtual summit.

Bootcamp OFA access

As you can see above, you have access to its own members’ area from your account. This is my recommended affiliate marketing course for anyone who’s looking to earn passive income with ClickFunnels and other methods.

Bonus #5: Brick & Mortar Summit

The Brick and Mortar summit is a 4-day interview training series.

Also, In form of a virtual summit.

Where successful brick and mortar entrepreneurs – with millions in revenue share how they use funnels in driving customers to their businesses.

They showed all their working sales funnels, offers, contents, copy, and traffic sources.

You get unlimited access to it via your One Funnel Away Challenge portal:

Brick and mortar OFA review

30 days One Funnel Away Review, Results, and Success Stories

I do not need to go into detail about what this coaching and training program has done to countless lives, because testimonials from this program already confirm that.

Below is a testimony from a very close friend of mine whom the OFA changed the game totally in his life:

I must say, the One Funnel Away challenge has been one of the best learning experiences ever!

Russell, Steve and Julie put everything into perspective for me. I’ve been jumping into different groups trying to learn but everything keeps getting highly confused and overwhelming at times.

Everything you need to know is taught step-by-step from starting from scratch.

Really an awesome 30 day experience! And I highly recommend it to anyone looking to take action and make a difference in life and in business.” – Nasierodeen Wyngaard

Here’s another testimonial by another One Funnel Away participant:

Earnest Epps OFA proof
Click the screenshot to watch more testimonials

No matter the type of business or niche you’re into, you need not have any experience in business or online marketing.

And if you’re already in business, be it:

  • Health & Fitness
  • Real Estate
  • Digital agency/freelancer
  • B2B
  • Info products
  • E-commerce
  • Blogging/Affiliates
  • Coaching/Consulting
  • Local businesses
  • Name it…

You’re going to get mind-blowing marketing and business ideas you never thought existed.

This challenge is not for everyone. But, if you are ready, then this could be the perfect way to grow your business!

Part #5: Frequently Asked Questions

How much is the OFA challenge?

The One Funnel Away Challenge coaching costs $100. Or get it for a discount cost after buying the LeadFunnels swipe file. As an upsell. Not shown publicly.

Is the One Funnel Away Challenge worth it?

Yeah, the one funnel away is worth more than $1,000, because I have gone through it and other super-expensive marketing courses in the past which doesn’t go half of what’s inside the One Funnel Away.

Do I need a special skill to join One Funnel Away?

No, you don’t need a special skill to do the One Funnel Away Challenge. I first entered the OFA without knowing how to implement a lot of marketing strategies and left with lots of knowledge.

Who has the best OFA Bonuses?

Russell Brunson himself has the best One Funnel Away bonuses.

He knows It’s easy to get overwhelmed during the challenge, so he and his coaches will be your guide and offer you the best support.

Is there a refund for the One Funnel Away?

Yup! Just like there is a money-back guarantee to AUTHENTIC courses and tools out there, the same goes for the One Funnel Away Challenge within 30 days.

Once you aren’t satisfied with the contents, you’ll get a full refund. Click here.

How Do promote the OFA as an affiliate?

To make $100 for every person that buys the One Funnel Away Challenge from your affiliate link, I will give you access to my One Funnel Away Challenge share funnel link which you can use in driving traffic to your OFA special link.

What if I don’t have any product yet?

You basically do not need to have your products before you make money online or start an online business. You can sell your knowledge with the help of the OFA or learn how to be an affiliate.

How often is the One Funnel Away Challenge?

The One Funnel Away Challenge used to take place every month, but now it starts every 2weeks for different batches.

Must I be a ClickFunnels user to participate in OFA?

No, you mustn’t be a user of ClickFunnels to participate in the One Funnel Away Challenge.

Once you sign-up for this training you’ll have to create a separate one funnel away challenge login account with the very email you used to make a purchase.

Then you have access to the interviews and notes in your exclusive members’ area.

Is the One Funnel Away only for affiliate marketers?

Ah no, it’s not a friend!

In fact, a complete beginner with no business in mind can join the One Funnel Away Challenge.

Because you’ll be spoiled with ingenious ideas that will get your brain boiling hot for execution to start your next business. However, as an affiliate marketer, you can take away a ton of nuggets on how to use funnels as an affiliate.

Does the One Funnel Away Challenge have an affiliate program?

Yes the OFA challenge has an affiliate program and you can make a crazy amount of money from it during the challenge if you share your experience with others and follow my guidance.

It pays 100% affiliate commissions.

It’s very easy to invite someone to this life-changing experience and make your spent $100 back, fast.

Are there upsells for the One Funnel Away Challenge?

No there are no upsells in the One Funnel Away Challenge funnel.

However, during the challenge, you’ll notice some sort of upselling for you to signup to ClickFunnels or upgrade to the higher plans.

Is there a One Funnel Away Discount or Coupon?

Unfortunately, there is no One Funnel Away Challenge discount available at the moment.

Can I get the One Funnel Away Challenge for free?

Yes you can but only the old video contents. Pre-recorded.

Let me explain: 

Not too long ago Russell Brunson introduced a program called Funnel Flix where he gave ClickFunnels users free access to paid courses of all kinds from various angles.

And One Funnel Away Challenge was among.

So, if you’re a Platinum user of ClickFunnels – you’ll have access to the OFA challenge (the old one) for FREE. Without access to the bonuses and private coaching group.

To have access to the new OFA version 2.0, you’d have to enroll from this link.

Hope you get it?

Just get on the free trial of ClickFunnels at to get the free old OFA.

What type of business must I have to participate in the One Funnel Away Challenge?

Like I said earlier no matter the business model you run:

  • You need to make irresistible hook story offers, people can’t resist.
  • Your competitions aren’t sleeping so you shouldn’t!
  • You definitely need the right systems that will make your customers keep spending even while you’re asleep.
  • You really have to automate several processes to live that sweet life.

These are what one funnel away challenge teaches and trains you how to do.

One Funnel Away Challenge Review – Final Thoughts

You’ve heard the saying “build it and they will come,” right? Wrong.

This OFA 30 day challenge takes you step-by-step through the process of building an online sales funnel from scratch.

You can use this strategy for any type of product or service, even if you have no idea what to sell!

The One Funnel Away Challenge starts with crafting your compelling hook, story, and offer that generates cash. It then goes on to show how to build traffic by targeting your desired audience in specific places on social media sites like Facebook, YouTube, LinkedIn and Instagram.

Please bear in mind that:

The One Funnel Away Challenge is NOT for the faint-hearted, lazy, or those who want everything “done for them”.

However, the funnel training and the support from the amazing mentors and the private funnelhacker community alone are TRULY second to none.

You’re going to spend quite a bit of time watching and taking notes during the coaching calls and training videos, and putting what you learn into ACTION. The results are worth the effort!

No doubt.

OFA is a kind comprehensive, well-executed, easy-to-follow, implementable program that really aims to make anyone successful at starting an online business.

And get good at funnel building.

If you’re a driven and motivated soul like me, One Funnel Away 30 days Challenge can help you launch, grow, and scale your online business.

Just click the button below to get on board.

==> Click here to enroll now (open in a private window)

OFA Pros

  • Teaches you how to develop the right mindset about business and marketing
  • Teaches you how to build funnels from scratch as a beginner
  • You learn how to structure a converting sales funnel
  • You’ll discover the exact type of funnel your business needs
  • You get all the tools and resources on crafting your offer story, hook, and traffic acquisition
  • You learn how to build an email list
  • Access to a private community
  • Access to your special member’s area
  • You’re learning from the best in the industry
  • You learn copywriting skills that’ll help you persuade visitors to take action
  • Extra bonuses to keep you motivated, accountable, and take action
  • The one funnel away affiliate program pays a juicy 100% affiliate commission
  • Training can be applied in any niche

OFA Cons

  • The cost of $100 looks expensive for beginners
  • It requires a ton of daily commitments and dedication
  • It is easy to fall behind if you don’t have time to carry out the homework assignments
  • Doesn’t guarantee a quick way to make money
  • A few annoying (but optional) upsells during the cause of the program
  • You’ll need a little extra investment to implements some parts of the challenge (funnel tool, Ad cost, autoresponder)


  1. Hey. Your articles made things clear. I have multiple questions before I do purchase from your link. And this questions are haunting me bcz this is the last savings in my account.

    1. I had ordered an expert secret and it took 1mnth to deliver at my location. So if I order the ofa challenge kit, will challenge starts when the kit gets delivered?
    2. Or else it has a specified date fixed when the challenge starts?
    3. Or is it that I can choose the starting date of ofa challenge?
    4. ls videos we gonna receive in our account, are they pre-recorded or it is a live video? If live video what if I am not available at that time?
    5. If I miss the video of a particular day, will I get access to it or I won’t get to see the videos again of that day

    Do reply soon, I am stuck with this question before buying ofa challenge

    1. Hey Sudhir thanks for reading – and i’m glad my post helped.

      First of all, I would highly advise you NOT to take the OFA challenge if it’s your last $100 in your account if you have no source of making money right now. Even if the One Funnel Away Challenge is a great course/program that’ll help in giving you clarity and launching your sales funnel and other stuff – I think you should also have at least a few funds set aside for implementation.

      Unless you already have?

      As this is not a get-rich-quick program where you’ll make money the next day. It requires work on your own part.

      Now to your questions:

      You do not really need the kits during the challenge. You can do the challenge and follow along without the kits, but they will delivered to you within the same time frame it took for your books to arrive.
      The next OFA starts in the next 12 days. If you register now – then you’ll join the next round that will be starting in the next 12 days.
      It used to be a live video – but now they are pre-recorded. But I will advise you follow the challenge along as the days goes by to complete the tasks.
      You can still access the videos during the 30 days OFA coaching program.

      Hope this response helps?
      Let me know if there’s any other way I can help.

  2. Thank you for your reply..
    I never thought that I will get rich the next day through ofa

    Just the thing is I have started working with clients for digital marketing.

    And I do get paid 200dollars a month from a single client.
    PS- I am working with single client right now and will be pitching more and get more

    I never thought of getting rich through clickfunnels.
    I am interested in it bcz I want to make sales funnels for clients..

    Just is k I can manage taking the challenges
    But will there be any money needed to be invested after that?
    If this is the case I will definitely go for it now

    Do give me your comment on this. Will be much helpful

    Thanks You

    1. Oh that’s awesome then.

      If that’s the case, I think the OFA will help immensely in crafting your hook, offers and using stories in your digital marketing business via funnels.

      Love that fact that you are already into marketing and aware it’s not a get rich stuff.

      Since you already get clients, there isn’t much to be invested. Most of your investment would involve things that will help you make more in your business like mockups etc.

      Will also make sure I guide you throughout the challenge incase you get stuck on the way.

      And if you’re not yet user of CF, I’d advise you wait until it gets to the stage you’ll be needing it during the OFA challenge.

      I wouldn’t want you to waste your first 2-weeks without getting anything done.

  3. Thanks Allot. Your information was really helpful .
    Would definitely buy it from the link that you have provided.
    Last question will I also get the affiliate things if I purchase through your link?

    Again Thanks Allot😃

    1. What do you mean by affiliate things?

      Will give you a one-on-one support and be your guide during the challenge.
      You’ll also have access to my complete CF course on mastering the platform.
      Plus other things like Group Convert software, Email swipes, affiliate program list etc.

      If you later become a CF subscriber from my link then I’ll further give you access to host the CF course on your account and give people access to it.

      If you’re set to buy the OFA, make sure you open the link in an incognito mode so I get the credit.

  4. Hey Khris! I just purchased the OFA challenge for $47 using the Swipe File method. Thanks for that hack! Will I still be able to get access to the bonuses you offer?

    1. It’s okay man, will send the bonuses your way now. I appreciate you buying through my link. Let me know if you need anything. Happy to help. Or preferably connect with me on FB.

  5. During the 30 days what other costs are there? Are we paying for click funnels (after the 14 day trial) – I also assume we’re spending money on ads. What about auto responder? Do we use the AR in CF ($297/mo) to have the whole system?

    This isn’t a complaint or excuse – just want to be informed on what my expenses will be for the next 30 days..


    1. Hey Bill,
      Yes you’re to pay for ClickFunnels after the free 14 days trial. You can use other sales funnel builders if you don’t want to keep your CF account. But it’s worth it if you already have a business and would desire to exploit funnels in your biz.
      Not necessary you have to spend money on ads man. Depends on how your current business and traffic acquisition strategy. But everything will be laid out and simplified during the challenge.
      You don’t get the follow-up funnels on the $97 plan (available only on the Platinum plan), you can integrate your third-party email service for replacement. That’s what I do.

      Hope I addressed your question?

  6. Hi Khris – any idea what the upsell/offer from Clickfunnels is once the OFA challenge finishes? Thanks 🙂

  7. Hi Khris, I wanted to buy the OFAW with the 49 Discount with your link but I didn’t see the offer. There is the yellow box for me to put my name, credit card, address and then there is this offer:

    ONE TIME OFFER – ONLY $37: Get Russell’s special ‘behind the curtain’ LIVE recorded training, where he breaks down EACH of the 106 lead funnels. Easily model and create your own lead funnel in record time. PLUS, you’ll also get 30 pre-designed “Share Funnel” templates. Simply insert your own branding and messaging, and you’re good to go. You’ll receive a link to the templates so you can instantly add them to your ClickFunnels account. Check YES above to add this special ONE TIME ONLY offer to your order for ONLY $37. (a $257 value)

    How can I do it? Thanks

  8. Hi, is the offer to do OFA for $49 still available. I went through the funnel twice with two different email addresses and was not offered the digital version for $49. I thought I had missed it first time, hence my second attempt.

    1. Hey Annette,

      Sorry about that. The last time I checked it was available. If you couldn’t find it within the LeadFunnels funnel, then I feel it must have been taken down permanently due to the recent revamp of the OFA (no more prerecorded videos) – where Russell himself now takes the entire training live from day 1-30.

      The new OFA starts tomorrow with Russell Brunson taking the whole thing live. Not pre-recorded as it has been for over a year.

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