In October 2018, everyone in the ClickFunnels Facebook group was buzzing about The One Funnel Away Challenge. I was new to marketing and facing lots of challenges. (In real life and online)
The OFA seemed like a solution to my struggles. (based on how it was marketed)
Curiosity got the better of me, so I nervously signed up for the January 2019 session. Like most people who join, I was hoping for a BIG
Well, five years have passed, and I’m still running my business successfully. I’ve done the challenge three times over the years, learning tons about marketing. But is the OFA responsible for my success?
You’ll find out soon.
Here’s the truth: This 30-day challenge is not a magic fix that transforms your business overnight!
In this One Funnel Away review guide, I’m going to:
- Tell you the bitter part about joining this challenge
- The awesome part about it
- If it helped me grow in any way
- The bonuses (as it is called) you get when you enroll
- How much time/day should you dedicate to it?
- Why is it called a challenge and not a course
And lots more…
Here’s a quick summary for those in a hurry:
One Funnel Away Challenge – Key Facts
|The One Funnel Away Challenge is a 30-day training program by Russell Brunson, teaching you how to launch a sales funnel from scratch, designed for entrepreneurs and small business owners. It includes daily video coaching, live training sessions, and online workbooks.
|👩🎓 Who’s it for
|Small business owners, online coaches, affiliate marketers, newbies, and anyone looking to grow their business online or improve their knowledge about sales funnels.
|Free for every ClickFunnels user (yes!)
|30 days money-back guarantee.
|Comprehensive training, daily video coaching, live training sessions, online workbooks, and bonuses worth $3,216
|Lots of information needs to be processed in a very short time
|Best overall sales funnel training.
What Is One Funnel Away Challenge?
Imagine the One Funnel Away Challenge as a virtual boot camp for online marketers and entrepreneurs, led by the seasoned expert Russell Brunson. Over 30 days, it’s like having a personal guide taking you through the construction of a powerful sales funnel – a pathway to effectively sell any product online, regardless of what you’re selling.
Think of it as constructing a building: each week adds a new layer, from laying the foundation in week one to crafting the finishing touches by week five.
But this isn’t just about building a structure; it’s about MASTERING THE ART of attracting eager buyers and ensuring your product gets into the right hands.
The Challenge doesn’t stop at funnel creation though.
The OFA dives into the intricate details of product creation, structuring, launching, and marketing/traffic.
It’s like having a treasure trove of resources to fine-tune your sales approach, product offerings, and persuasive messaging, equipping you to serve your audience authentically and profitably.
And here’s the fascinating part: it’s not solely about making money and being profitable. It’s about transforming lives.
By learning the ropes of MINDSET and delivering genuine value, you’ll witness how success in life, relationships, and business intertwines. For real!
From my personal experience, the transformational shift in my mindset is what brought me this far. (I think everyone needs to experience it).
During your participation, you’ll gain exclusive access to a dedicated membership area for the 30-day Challenge. Like the screenshot above.
Plus, imagine being part of a vibrant, supportive community on Facebook—a space where you can connect directly with fellow participants, exchange ideas, seek motivation, and conquer each day’s lessons together.
Again, ACCOUNTABILITY is key! 🔑
Serious Question: Will I Start Making Money Online After Taking The OFA Challenge?
I know you’re curious if the OFA Challenge truly paves the road to online money-making. Well…
In a nutshell:
Did OFA foster my growth? Absolutely.
Did I rake in cash within 30 days post-challenge? Not exactly.
Besides the marketing strategies, if there’s one big lesson I learned from taking this challenge the first time, it is the realization that people buy from those they connect with, like, and trust. Not just random people they meet.
There might be rare exceptions but in reality, absolutely nobody would want to give his/her money to a stranger they do not know in exchange for goods or services. Selling to people you’ve built a connection with is like trading your best jokes with your long-time buddy rather than a robot clown at a carnival.
I used to be (and still am) a very shy and antisocial person.
However, after the OFA Challenge nudged me, I embarked on a wild digital escapade, mingling in Facebook groups and forging genuine bonds. Surprisingly, these connections have been helpful in my growth.
Another great thing I learned in the OFA was sharing my story. The MAGIC ingredient!
It’s like revealing your superhero origin story – letting people connect, empathize, and willingly dive into what you offer because your story resonates with theirs.
And then, the grand finale: the art of offering bonuses and stacking offers. Picture this – it’s like adding free toppings to an already delicious pizza, making it so irresistible that even a dieting unicorn can’t resist.
These 3 lessons combined were what I applied that gave my first ever breakthrough in my business. Made about $500 in about a week back in 2019!
So, yeah you won’t make money out of the thin air after taking the OFA – however, with the right mindset, product/services, offers, and full implementation – consider yourself on the path to the online treasure trove.
The One Funnel Away is like setting sail on a quirky adventure armed with the right map and a shipload of enthusiasm! 🚀
What Do You Get When You Join The New OFA?
Here’s a list of everything you get access to when you enroll:
- 30 Days of Video Coaching
- Live Coaching
- OFA Workbook PDFand Swipe Files
- Geru Funnel Simulator Software
- Pyks E-Cover Creator Software
- Email Copy Generator
- The Courserate software
- Lastly, enjoy a free 30-day trial of ClickFunnels, giving you the practical tools to create and optimize your funnels.
1. 30 Days of Video Coaching: Imagine having daily access to Russell Brunson, who guides you through actionable steps. This isn’t just coaching; it’s a goldmine of strategies and insights tailored to skyrocket your success. Russell’s guidance isn’t theoretical; it’s hands-on, offering you a roadmap to implement immediately, saving you time by focusing on what truly works.
2. Live Coaching: Real-time support ensures you’re never stuck or left wondering. Instant solutions to your queries mean quicker progress, preventing roadblocks that could otherwise stall your funnel-building journey.
3. Workbook and Swipe Files: Customized workbooks provide structure and clarity for each mission, making implementation a breeze. With checklists and brainstorming spaces, it’s not just about tasks; it’s about refining your ideas efficiently. These resources cut your planning time, ensuring you’re always on track to success. This is where you record your daily progress during the challenge.
4. Geru Funnel Simulator Software: This software would usually cost about $197/mo. Free access to this lets you visualize your sales funnels before launching them. Detect potential leaks and estimate profitability. This simulator isn’t just a tool; it’s a safeguard against costly mistakes, ensuring your funnels are optimized for maximum revenue.
5. Pyks E-Cover Creator: Design stunning e-covers for your products without the need for expensive designers. With a vast library of designs and models, this tool doesn’t just save you money; it enhances your product’s visual appeal, attracting more customers and increasing sales.
6. Email Copy Generator: Generate high-converting emails swiftly. This tool isn’t just a time-saver; it’s a game-changer. Say goodbye to writer’s block and costly copywriters. Create compelling emails effortlessly, driving more conversions and revenue.
7. Courserate: Explore trending course ideas with real-time analytics. This isn’t just a database; it’s a treasure trove of insights. Craft successful online courses that meet market demands without wasting time on trial and error.
8. ClickFunnels 30-Day Trial: Practical tools to create and optimize your funnels. This trial isn’t just about access; it’s about empowerment. Utilize ClickFunnels to streamline your funnel-building process, saving time and resources while maximizing your funnel’s potential.
Although back in the day there used to be a One Funnel Away Challenge kit (customized) and it’d be physically sent to you – but that’s no longer available.
Each of these bonuses isn’t just an add-on; they’re pivotal assets that save you time, money, and effort while maximizing your revenue potential. They’re not just tools; they’re catalysts for your success, designed to propel your business forward and ensure you’re ahead in the competitive online market.
What Are You Going to Learn in The One Funnel Away Challenge?
The One Funnel Away (OFA) Challenge has evolved significantly since its inception in 2018, led by notable coaches and facilitators like:
- Russell Brunson
- Stephen Larsen
- Julie Stoian
- Jim Edwards
However, a significant shift occurred in 2021 when Russell Brunson took charge of the entire challenge, introducing a revamped experience for participants.
In this latest round, Russell completely revamped the challenge and is offering a new experience, along with a team of skilled OFA facilitators dedicated to guiding participants through an immersive learning journey.
The challenge spans from pre-training week to week four, delving into fundamental concepts and practical applications crucial for funnel building and marketing success.
Pre-training Week 0: Instilling Belief in the Challenge’s Efficacy
This introductory phase focuses on crucial beliefs necessary for success:
- The 5-day lead challenge
- Cultivating the belief that success is within reach
- Embracing the concept of being ‘one funnel away’
- Prioritizing ‘who’ over ‘how’
Week 1: Constructing Your First Sales Funnel
- Day #1: Building Your Inaugural Sales Funnel
- Day #2: Creating Your Flagship Framework
- Day #3: Crafting an Irresistible Offer Stack
- Day #4: Designing Your Facebook Page
- Day #5: Content Creation and Publishing Schedule
- Days #6 & #7: Weekend Homework for Implementation
Week 2: Mastering Hooks, Stories, and Sales Copy
Key focus areas include:
- Day #8: Understanding the ‘Who, What, Why, How’
- Day #9: Crafting Compelling Sales Pages
- Day #10: Utilizing the Order Form Bump Technique
- Day #11: Integration with Members Area
- Day #12: Over-the-Shoulder Guidance for Implementation
- Days #13 & #14: Weekend Homework for Practical Application
Week 3: Optimizing the Funnel
- Day #15: Optimizing the ‘OTO’ #1 Script and Page
- Day #16: Development of OTO #2 Script and Page / Thank You Page
- Day #17: Connecting and Rigorous Testing
- Day #18: Crafting Your Epiphany Bridge Origin Story
- Day #19: Building Your Dream 100 and Perfecting Hook, Story, Offer
- Days #20 & #21: Weekend Homework for Refinement
Week 4: Launching and Maximizing Funnel Performance
The focus shifts to:
- Day #22: Generating Traffic and Promoting Your Funnel
- Day #23: Audience Collection and Tech Setup
- Day #24: Effective Hooking and Selling via Ads
- Day #25: Understanding the Value Ladder Concept
- Day #26: Embracing the ‘One Funnel Away’ Mindset
- Days #27 & #28: Weekend Homework for Final Preparations
During the One Funnel Away Challenge, every single day presents a set of tasks imperative for the construction and launch of your live funnel. To assist participants through this journey, the “One Pager” Digital Workbooks serve as an indispensable companion, aligning with the streamed training sessions from Day 1 to Day 30.
Contained within each “One Pager” are dedicated sections tailored to match the daily Challenge curriculum. These pages include:
- A Comprehensive Checklist: This checklist serves as a guide, outlining the tasks and essential reminders crucial for completion on that specific day of the Challenge.
- Ample Journaling Space: Participants are provided with substantial areas for journaling, brainstorming ideas, and addressing thought-provoking questions integral to the day’s teachings. This space encourages reflection and strategic planning.
- Embedded Video Training Links: The “One Pager” seamlessly integrates direct links to the corresponding video training sessions for each day’s mission. This feature ensures easy access to the instructional content required to accomplish the day’s tasks effectively.
- Supplementary Resource Links: Additionally, the “One Pager” includes supplementary resource links that participants may require to fulfill the tasks and delve deeper into the concepts covered during the Challenge. These resources further enrich the learning experience and aid in task completion.
One Funnel Away Challenge Price
The One Funnel Away Challenge costs $100 for the complete 30 days of coaching with Russell Brunson. You’ll also get a 550-page ’30 Days digital ebook, the Challenge “One-Pagers” (act as a day-by-day companion guide to the Challenge), and the rest of the bonuses.
For me, the first time I enrolled, I ordered the kits.
The second time and third time, I only ordered the Digital Only version of the OFA challenge. However, these days, everything you get is digital, including the workbooks.
If you’re looking to launch your next profitable marketing funnel, the One Funnel Away Challenge will help you do just that.
Is it worth the price?
Or Is it too cheap for what’s promised?
Well, I’d say it depends. For someone who’s trying to ‘make it’ online with no products or services to sell yet – I wouldn’t recommend investing $100 in the OFA challenge right now. There are unlimited free resources to get you started.
Did I tell you I had been reading blogs and watching YouTube videos from 2017 before I created my first website in 2018?
If the above scenario isn’t your case, then by all, enroll in the OFA using this link. There’s a 30-day money-back guarantee. Nothing to lose after all.
I hope you get the point.
This is the BEST online marketing
course training you’ll ever take. Trust me.
Click the button above and join today. Come back in 30-days time to thank me. I’ll be waiting.
Do I Have to Use ClickFunnels for the One Funnel Away Challenge?
No, you do not have to use ClickFunnels specifically for the One Funnel Away Challenge (OFAC). While ClickFunnels is often recommended and heavily associated with the challenge due to its founder, Russell Brunson, and his emphasis on its use, it’s not a mandatory requirement to participate.
I never had a ClickFunnels account when I first joined. You do not have to!
The OFA primarily focuses on teaching participants how to build effective sales funnels, market products, and improve their marketing skills.
While ClickFunnels is a popular tool used for creating sales funnels, the principles taught in the challenge apply to various other platforms and software.
Here are some ClickFunnels alternatives you can consider:
- WordPress: You can utilize WordPress with plugins like Elementor, Thrive Architect, or Beaver Builder to create sales funnels.
- LeadPages: This is another popular tool for building landing pages and simple sales funnels.
- Kartra: An all-in-one marketing platform that includes funnel building among its features.
- GoHighLevel: Offers a variety of marketing tools, including landing page creation and funnel-building capabilities.
- Builderall: Similar to ClickFunnels, it provides various marketing tools including funnel creation.
I know the ClickFunnels team can be pushy or salesy on using their platform.
But I’ll recommend you focus on the fundamental concepts and strategies being taught rather than getting hung up on the specific tool being promoted.
The challenge is designed to help you understand the principles behind successful funnels, effective copywriting, traffic generation, and conversion optimization. You can apply these principles using various tools and platforms that suit your preferences and budget.
It’s also important to note that ClickFunnels might offer some advantages like convenience, pre-built templates, and an integrated suite of tools. However, your success in the challenge isn’t solely reliant on using ClickFunnels.
How Many Hours per Day Do I Need To Implement The OFA Challenge?
The time commitment for implementing the One Funnel Away Challenge (OFA) can vary depending on your pace, experience level, and how deeply you want to delve into each lesson.
From my experience, dedicating 1 to 2 hours per day to the challenge can be a good starting point.
Remember, the key isn’t just about the number of hours but how effectively you utilize that time.
Here are some of my tips to make the most out of your daily OFA commitment:
- Focus on Tasks: Each day in the OFA Challenge comes with specific tasks. Concentrate on completing those tasks thoroughly rather than just clocking in hours.
- Take Action: Implement what you learn immediately. Practical application of the lessons is crucial for understanding and retention.
- Avoid Distractions: During your dedicated time for the challenge, minimize distractions to maximize productivity. Treat it like a focused work session.
- Review and Reflect: Take a few minutes at the end of each session to review what you’ve learned and how you can apply it to your business or project.
- Customize Your Pace: If you find you need more time to grasp a concept or complete a task, allocate additional time. The aim is progress, not just completion.
Once a mission is finished, you’re given a task, and you only have 24 hours to complete a mission. Please make out time for this.
What Other Tools, Resources, or Investments Do I Need During and After the OFA Challenge?
During and after the One Funnel Away Challenge (OFA), several tools, resources, and potential investments can complement your learning and enhance your ability to implement what you’ve learned effectively.
Fortunately, ClickFunnels already provides these tools built into their platform. (you get a free 30day trial during the entire challenge period)
However, these are not entirely necessary if you’re starting.
You can ignore these tools and use your Facebook profile to build an audience and sell your products/services.
This was how I and thousands of people who have gone through this process started.
Again, it’s not about the tools but the mindset and the basic understanding of how to create a story and build an offer that hooks people to buy from you.
That said, here are some valuable tools and resources that can further support your marketing efforts:
- Email Marketing and Automation Platform:
- Website Hosting and Domain
- Graphic Design Tools
- Checkout Software
- Payment Processors
30 Days One Funnel Away Reviews, Results, and Success Stories
I do not need to go into detail about what this coaching and training program has done to countless lives, because testimonials from this program already confirm that.
Below is a testimony from a very close friend of mine whom the OFA changed the game totally in his life:
I must say, the One Funnel Away challenge has been one of the best learning experiences ever!
Russell, Steve and Julie put everything into perspective for me. I’ve been jumping into different groups trying to learn but everything keeps getting highly confused and overwhelming at times.
Everything you need to know is taught step-by-step from starting from scratch.
Really an awesome 30 day experience! And I highly recommend it to anyone looking to take action and make a difference in life and in business.”– Nasierodeen Wyngaard
Here’s another testimonial by another One Funnel Away participant.
One Funnel Away Challenge Pros and Cons
Frequently Asked Questions
Is the One Funnel Away Challenge worth it?
Yeah, the One Funnel Away is worth more than $1,000, because I have gone through it and other super-expensive marketing courses in the past which doesn’t go half of what’s inside the One Funnel Away.
Do I need a special skill to join One Funnel Away?
No, you don’t need a special skill to do the One Funnel Away Challenge. I first entered the OFA without knowing how to implement a lot of marketing strategies and left with lots of knowledge.
Who has the best One Funnel Away Bonuses?
Russell Brunson himself has the best One Funnel Away bonuses. Bonuses include The Workbook, Geru funnel mapper, Pyks software, email copywriter, and courserate software. He knows It’s easy to get overwhelmed during the challenge, so be rest assured these bonuses will help you get the best from this challenge.
Is there a refund for the One Funnel Away?
Yup! Just like there is a money-back guarantee to AUTHENTIC courses and tools out there, the same goes for the One Funnel Away Challenge within 30 days.
How often is the One Funnel Away Challenge?
The One Funnel Away Challenge used to take place every month, but now it starts every Monday for different batches.
Are there upsells for the One Funnel Away Challenge?
No there are no upsells in the One Funnel Away Challenge funnel. However, during the challenge, you’ll notice some sort of upselling for you to sign up to ClickFunnels or upgrade to the higher plans.
Is there a One Funnel Away Discount or Coupon?
Unfortunately, there is no One Funnel Away Challenge discount available at the moment.
One Funnel Away Challenge Review – Final Thoughts
The One Funnel Away Challenge spans 30 days, with each week being a foundational step in erecting a thriving online business.
Week #1 centers on crafting an irresistible offer through “offer hacking,” honing presentation skills, and creating compelling assets.
Shifting to Week #2, emphasis turns to storytelling, mastering the Epiphany Bridge, and captivating hooks.
In Week #3, participants delve into crafting diverse sales funnels using ClickFunnels software, exploring membership funnels, upsells, and order bumps with insights from past samples.
Finally, Week #4 hones in on directing targeted traffic to these refined funnels, unveiling various strategies to ensure the right audience maximizes the potential of meticulously designed sales pathways.
You’ve heard the saying “Build it and they will come,” right? Wrong!
This OFA 30-day challenge takes you step-by-step through the process of building an online sales funnel from scratch.
You can use this strategy for any type of product or service, even if you have no idea what to sell!
The One Funnel Away Challenge starts with crafting your compelling hook, story, and offer that generates cash. It then goes on to show how to build traffic by targeting your desired audience in specific places on social media sites like Facebook, YouTube, LinkedIn, and Instagram.
Please bear in mind that:
The One Funnel Away Challenge is NOT for the faint-hearted, lazy, or those who want everything “done for them”.
However, the funnel training and the support from the amazing mentors and the private funnel hacker community alone are TRULY second to none.
You’re going to spend quite a bit of time watching and taking notes during the coaching calls and training videos, and putting what you learn into ACTION. The results are worth the effort!