ClickFunnels vs Kajabi: Which Is The Winner? (Plus Integration Guide)

ClickFunnels vs Kajabi: Which Is The Winner? (Plus Integration Guide)

Before I start this detailed comparison of ClickFunnels vs Kajabi, do you mind me asking; “what do you intend achieving using either of these platforms?”

Build membership sites and turn your knowledge into digital products?

Create a funnel that helps you to quickly make sales?

Sell your physical product with ease?

Recruit and manage affiliates who can bring in customers?

Automate sales and bring in cash while asleep?

Anyways whichever you choose, both ClickFunnels and Kajabi are two great digital platforms capable of helping you turn your dreams into reality.

ClickFunnels is a popular all-in-one marketing system that helps in lead generation, nurturing and conversion, which aims at selling your physical and digital products.

Kajabi is another notable software specifically aimed at helping you sell your digital products. It is widely known as a digital product delivery system for ‘infopreneurs’.

But what’s up with these two platforms and how can you really tell which is the overall best?

Or maybe you’re planning to incorporate both platforms so as to give your audience the best learning experience plus sharp content delivery…

You’re not alone in this. I’ve got you, Trust me!

In this ClickFunnels vs Kajabi comparison review, we shall both see for ourselves what both tools really have to offer, features, similarities, differences, loops and if it’s worth integrating into each other.

ClickFunnels vs Kajabi Summary: Are you in a hurry to know the best between both awesome platforms – then scroll no further as the better option is ClickFunnels as it helps in housing your entire business and marketing campaigns without needing to pay extra for a monthly recurring service. It helps in building your marketing funnels and hosting your course with ease.



ClickFunnels vs Kajabi

Starting off with how one differs from the other, it is necessary for me to say that both platforms are super-cool in their own ways. To be sincere, each tool serves a specific purpose.

ClickFunnels vs Kajabi overview

Despite having differences, there are many ways in which both software overlaps each other. So, to draw a comparison, it is important to understand what each software does.

We shall be starting with ClickFunnels.

What is ClickFunnels?

ClickFunnels is a marketing tool mainly used for building a sales funnel. It is aimed at helping businesses advertise, sell and deliver products and services to their consumers.

ClickFunnels offers a plethora of interactive tools that help users automate sales, easily gain leads, create their complete marketing funnels without mastering any single line of code.

There so much cool stuff this tool lets you do, from selling physical products, high-ticket coaching programs, digital courses, and training, etc.

One of the reasons why ClickFunnels remains a top choice for most successful business owners is that it is easy to implement due to its drag and drop editor and also unlimited training which is available to all.

Oh, and I also forget that ClickFunnels’ sole aim is to help you make sales and nothing more.

Features of ClickFunnels

If you haven’t read my in-depth review about ClickFunnels then I’ll quickly highlight most of the key features this sales funnel builder has to offer:

Easy Drag and Drop

You can quickly build out your sales funnel pages inside ClickFunnels using the easy and powerful drag and drop editor

Customized Templates

There are funnel templates and pages already made available for users to use and change its element.  Pre-built funnel templates are of many types for both digital and physical products.

Inbuilt Autoresponder

ClickFunnels automation tool makes it so easy for you to follow up on your prospects with ease till they convert.

Membership sites

This is one of the features that is also available in Kajabi, ClickFunnels membership site feature enables you to deliver your digital products to your students.

One-Click upsell and downsell

With a single click of a button, you can sell other of your products (usually complimentary) to a customer who has indicated an interest in any of your offers. This is where the money is.

Backpack System

With ClickFunnels Backpack, you can create an affiliate program for your products or services, allowing marketers to help you promote your business to the general public.

ClickFunnels Integrations

ClickFunnels allows a variety of third-party integration you can ever think of. Think about, email marketing services, payment gateways, automation tools, SMTP, webinar and many more.

What is the cost of ClickFunnels?

There is two main pricing option available in ClickFunnels after the free 14-day trial which lets you test everything out before paying. The first plan costs $97 per month and the second ClickFunnels plan costs $297 per month with more features.

ClickFunnels cost

The Start-up plan of ClickFunnels includes 20 funnels, 100 pages, 20,000 visitors/mo, 3 domains and many other features.

Whereas the Etison Suite plan gives you unlimited funnels, pages visitors and domains. This is where you will be able to use the inbuilt autoresponder and affiliate management platform.

Since the basic plan doesn’t give you access to the inbuilt Actionetics, you can integrate your favorite email software with ClickFunnels.


What is Kajabi?

Kajabi is one of the most popular platforms for building online courses in the digital marketing world today. This is somewhat different from what ClickFunnels does. It is a featured-rich membership site platform allowing users to create, market and sell their digital products.


There are lots of features that are attributed to Kajabi which makes it stand out among many of its direct competitors like Teachable and Thinkific.

One of the primary jobs of an online course platform is to help course create creators build a great learning experience and deliver content with ease without any sort of limitation.

At this point in this ClickFunnels vs Kajabi comparison, you can tell that both platforms focus on helping their users achieve different end goals in their businesses.

But how do they match up?

Keep reading…

Features of Kajabi

As a tool perfectly designed to help you build and sell your digital products, there are some hidden features of Kajabi which are beyond just the creation, sales and marketing of courses:

Ideal for all course contents

You can create an engaging online course in various formats inside Kajabi (videos, pdf, quizzes). The software is designed to deliver your content professionally into an amazing product using the membership site feature.

Unlike ClickFunnels which does not provide any video hosting functionality, Kajabi offers unlimited Wistia hosting for videos.

Create a community forum

Kajabi allows you to create a community forum on the platform where your students could interact and initiate discussions with each other.

Affiliate management

You can also create and manage your affiliate program with Kajabi which allows you to scale faster in sales.

Build sales funnels

Kajabi has a powerful Pipeline Builder that allows you to create all types of sales funnels and landing pages for marketing your digital product. But it’s not as robust as that of ClickFunnels.

Email automation

You can create automated email sequences that can be sent based on users’ actions (Just like ClickFunnels Actionetics). Kajabi’s email automation makes it easy for you to automate all your email marketing campaigns for engaging with members.


While this platform gives you access to its own email marketing tool, you can also integrate your favorite email solution plus other tools needed to make your course delivery a success.

Drag and Drop Builder

For you to be able to customize your website theme, you need to make use of the visual drag and drop editor where you’ll be free to make any sort of changes to your personal website.

Blogging Capability

You can start-up a blog on your Kajabi account which can serve as a means to market your product via content marketing but bear in mind that it wouldn’t be as functional and powerful as a dedicated CMS platform like WordPress.

How much does Kajabi cost?

Kajabi Pricing

Kajabi offers 3 pricing plans which I explained below:

  • The basic plan for beginners at $149/mo and $119 at a yearly billing
  • Growth plan at $199/mo and $159 at a yearly billing
  • Pro plan at $399/mo and $319 at a yearly billing


Similarities – ClickFunnels vs Kajabi

While both software aims at helping online business owners turn their ideas into million-dollar businesses, they also share a few similar features. Here are they:

Membership site

You can build out your online courses on both platforms and give access to paying students.


They offer pre-built landing pages and also capable of helping you create sales pages and webinar funnels for the marketing of your products. Kajabi’s funnel feature is called “Pipelines”, but it’s not as powerful as that of ClickFunnels.

Affiliate management

Both ClickFunnels and Kajabi features an inbuilt affiliate software which allows you to create a fully-functional affiliate program.

Inbuilt automation tool

You can set up sophisticated email automation inside both platforms with the help of their inbuilt automation tool. They both allow users to send emails based on customers’ actions.

Drag and drop plus Integrations

Since both tools have the same mission of multiplying your investment, they both support various huge third-party tools needed to help you succeed.

Plus, their drag-and-drop page builder comes handy and easy to use.


Differences – ClickFunnels vs Kajabi

While these two platforms share some kind of similarities, it’s essential to be aware that they’re built for very different audiences with clearly distinctive features. Check them below:

Different users

Kajabi is well known as an all-in-one digital platform for course creation and monetization, it’s a platform that lets you create and deliver engaging online course well with a more healthier membership site capability.

With features like:

  • Quizzes and Surveys
  • Student community forums
  • Video hosting capability

While ClickFunnels is an all-in-one digital marketing platform that can be used by any business owner to sell anything online.

There have been successful case studies by entrepreneurs who had made millions selling diverse products with the use of ClickFunnels, you can grab the free case studies in the following industries:

Click on your industry or interest above to get them for free!

So, as you can see Kajabi is 101% designed for digital entrepreneurs (course sellers) and ClickFunnels fills a wider space in helping everyone.

Price structure

If you quickly go back to the pricing section of both tools, you’ll notice that their pricing options differ a lot. It’s obvious that Kajabi happens to be more expensive than ClickFunnels.

The basic plan with ClickFunnels will cost you $97/mo with 3 domains and unlimited members area access, while that of Kajabi costs $149/mo with access to only one domain and limit of 1,000 active members.


Even though Kajabi’s blogging features aren’t as great as the native WordPress CMS, but it still beats ClickFunnels in this aspect because of its text editor, SEO settings, ability to add categories and sidebars.

ClickFunnels obviously lacks in this aspect.

In truth, both platforms are amazing in their own ways. Deciding which one is ideal for you depends on your needs and purpose you want them to serve.

Kajabi = perfect for courses

ClickFunnels = Also for courses and perfect for physical products

Although both can work hand in hand with each other to help course creators to wholly market their courses, generate leads, make sales, automate sales without interruption.


How do you Integrate Kajabi with ClickFunnels?

The best part of this whole comparison is that you can integrate ClickFunnels with Kajabi or Kajabi with ClickFunnels in a number of ways, using ClickFunnels as the funnel and lead generation engine and Kajabi as the content delivery engine.

Integrate ClickFunnels with Kajabi

How does that sound?

There’re are two options:

First Option

Here you can use ClickFunnels to build out your complete sales funnel and order processes (lead generation page, sales page, automation, payment processing, and collection).

Then you will just deliver the product on Kajabi using the member’s area platform over there. In essence, the access to the membership site would be delivered automatically upon completion of transactions on ClickFunnels.

Second Option

You could also use ClickFunnels primarily for the front-end of your sales, taking advantage of the powerful sales funnel, then exploit Kajabi’s payment processing and content delivery features.

Here ClickFunnels just handles the entire prospects’ journey to the purchase level, then Kajabi does the rest.


So, What’s next? – ClickFunnels vs Kajabi

I know it’s kind of expensive considering both tools, then I would advise you to go with the tool that meets with your type of product and business in general. Now you know Kajabi only allows the selling of digital products whereas ClickFunnels allows both digital and physical + powerful funnels, Right?

Maybe your budget is large enough to subscribe to both software. Fine.

But if you ask me, I’d go with ClickFunnels because your business needs a tool that does it best at helping you in gaining prospects and making sales.

ClickFunnels makes sure you never lose and let go of anyone that comes in contact with your business till they buy from you. Even if it means your lowest priced offers.

Apart from the fact that you do not only sell your digital product with ClickFunnels, you can also build multiple funnels for your physical products inside one account.

No extra fees whatsoever.

So, I would encourage you to start off with a 14-day free trial period and get some of the cool bonuses Russell gives which are going to help you make the learning and implementation processes less stressful, so you could make money fast without spending much time mastering ClickFunnels.

Khris Steven

My mission is to equip and arm you with the precise marketing tools, resources, strategies, and tactics to help you make IMPACT, SERVE more and (of course) EXPLODE your income so you can live life on your own terms.

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