GoHighLevel vs Keap: A Comprehensive Comparison

If you’re looking for a customer relationship management (CRM) platform for your business, you may have come across GoHighLevel and Keap.

Both platforms offer a range of features to help businesses manage their customer interactions, marketing, and sales.

However, which one is the better choice for your business?

GoHighLevel is a newer platform built specifically for agencies, marketers, and consultants. It offers a range of features, including lead generation, appointment scheduling, and automated follow-ups.

Keap, formerly known as Infusionsoft, has been around since 2001 and is designed for small businesses. It offers contact management, email marketing, and e-commerce integration features.

I’ll explore these areas in more detail in the following sections to help you make an informed decision.

Overview of GoHighLevel and Keap

GoHighLevel and Keap are the two most popular CRM software platforms available.

Both platforms offer tools to help small businesses manage their customer relationships and streamline their sales processes.

Here is a brief overview of each platform.

Core CRM Features

GoHighLevel and Keap offer a range of core CRM features, including lead management, contact management, and sales automation.

Both platforms offer marketing automation capabilities, allowing users to create and send targeted email campaigns and manage their social media accounts.

One key difference between the two platforms is that GoHighLevel offers a more comprehensive suite of tools, including pipeline management, reputation management, and a detailed client dashboard.

Keap, on the other hand, offers more advanced eCommerce and payment capabilities, allowing businesses to sell products and services directly from the platform.

Target Market

GoHighLevel and Keap are designed for small businesses and business owners who want to streamline their sales processes and improve customer relationships.

GoHighLevel is well-suited for digital marketing agencies because of its whitelabeling capabilities and advanced marketing automation features.

Keap is ideal for businesses that need more advanced eCommerce and payment capabilities and those that want to integrate their CRM with other third-party tools.

They can help small businesses improve sales and manage customer relationships effectively.

Pros and Cons of Keap and GoHighLevel

One of the major advantages of GoHighLevel is its affordable pricing. Plans start from as low as $97 per month, making it accessible to small businesses and startups.

Another advantage of GoHighLevel is its advanced CRM, sales, and marketing tools.

With GoHighLevel, you can automate all your marketing tasks, including email marketing, text marketing, landing pages, sales funnels, and more. This helps you to save time and streamline your marketing efforts.

One of the major advantages of Keap is its all-in-one solution. Keap’s features are included in the base price, allowing you to see your true costs upfront. This makes it easier to budget and plan for your marketing expenses.

Another advantage of Keap is automating repetitive tasks.

This feature helps maintain consistency and organization in the marketing process and meets all the demands that marketing entails.

Key Features Comparison

When comparing GoHighLevel and Keap, it’s important to consider their key features.

In this section, we’ll break down the main features of each platform and compare them side-by-side.

Marketing Automation

Both GoHighLevel and Keap offer powerful marketing automation tools.

GoHighLevel’s automation capabilities are more advanced, allowing you to create complex automation easily.

With GoHighLevel, you can automate everything from lead generation to customer follow-up, making it an ideal choice for businesses that want to streamline their marketing processes.

Keap’s automation tools are also impressive, but they are not as advanced as GoHighLevel’s. Keap’s automation capabilities are more suited for small businesses that don’t need complex automation workflows.

Sales Pipeline Management

GoHighLevel and Keap both offer robust sales pipeline management tools.

GoHighLevel’s pipeline management is more intuitive and user-friendly. With GoHighLevel, you can easily track your leads and deals, set up automated follow-up sequences, and monitor your sales team’s performance.

Keap’s pipeline management tools are also impressive, but they are not as user-friendly as GoHighLevel’s. Keap’s pipeline management suits businesses with more complex sales processes.

Email Marketing Capabilities

Both GoHighLevel and Keap offer powerful email marketing capabilities.

GoHighLevel’s email marketing tools are more advanced, allowing you to create more sophisticated email campaigns. You can also create targeted email campaigns, automate email follow-up sequences, and track your email performance.

Keap’s email marketing tools are also impressive, but they are not as advanced as GoHighLevel’s. Keap’s email marketing capabilities suit businesses with simpler email marketing needs.

Landing Pages and Funnels

GoHighLevel and Keap both offer powerful landing page and funnel creation tools.

GoHighLevel’s tools are more user-friendly and intuitive. With GoHighLevel, you can easily create landing pages and funnels optimized for conversions.

Keap’s landing page and funnel creation tools are impressive but not as user-friendly as GoHighLevel’s. Keap’s tools are better suited for businesses with more complex landing page and funnel creation needs.

Reporting and Analytics

Both GoHighLevel and Keap offer robust reporting and analytics tools.

GoHighLevel’s tools are more advanced, allowing you to track real-time performance and make data-driven decisions. With GoHighLevel, you can easily track your sales and marketing performance, monitor your website traffic, and analyze customer data.

Keap’s reporting and analytics tools are impressive but not as advanced as GoHighLevel’s—Keap’s tools suit businesses with simpler reporting and analytics needs.

Ease of Use and User Interface

Regarding CRM software, ease of use and a user-friendly interface are crucial, especially for beginners.

In this section, we will compare the learning curve, dashboard accessibility, and template availability of GoHighLevel and Keap.

Learning Curve

GoHighLevel understands that not everyone is tech-savvy and has designed a user-friendly interface that even a technophobe can easily navigate.

The clean and intuitive layout makes finding what you need and getting things done a breeze.

Plus, GoHighLevel offers a comprehensive knowledge base and video tutorials to help you get up to speed quickly.

Keap, on the other hand, has a steeper learning curve. While it does offer a knowledge base and video tutorials, some users have reported that it takes longer to get used to the interface and find what they need.

Dashboard Accessibility

GoHighLevel and Keap offer user-friendly dashboards, but GoHighLevel takes it further with its intuitive design and seamless navigation.

The dashboard is customizable, allowing you to add or remove widgets as needed.

Plus, GoHighLevel’s dashboard is mobile-friendly, so you can access your data on the go.

Keap’s dashboard is also customizable, but some users have reported that it can be overwhelming initially. However, it provides a comprehensive business overview once you get used to it.

Template Availability

GoHighLevel offers many templates for landing pages, sales funnels, and automation.

These customizable templates allow you to tailor them to your needs. Plus, GoHighLevel offers a marketplace where you can buy and sell templates as needed.

Keap also offers templates for landing pages, sales funnels, and automation, but the selection is more limited.

However, Keap offers a drag-and-drop builder, allowing you to create templates from scratch.

In conclusion, both GoHighLevel and Keap offer user-friendly interfaces and dashboards, but GoHighLevel has a slight edge regarding ease of use and customization. Additionally, GoHighLevel offers a wider range of templates, making it easier to get started quickly.

Pricing and Plans

When choosing between GoHighLevel and Keap, pricing and plans are some of the most critical factors.

In this section, we’ll compare the cost efficiency of both platforms and discuss their free trial options.

Comparing Cost Efficiency

Keap offers three pricing plans: Lite, Pro, and Max.

The Pro plan starts at $159/month and includes up to 1500 contacts, two users, and features like CRM, email marketing, and appointment scheduling.

The Max plan starts at $229/month and includes 2500 contacts, three users, and additional features like sales automation and lead scoring.

The Ultimate plan starts at $229/month and includes all of Keap’s features, plus advanced automation, e-commerce, and membership site capabilities.

On the other hand, GoHighLevel offers Starter and Unlimited plans priced at $97 and $297 per month, respectively.

These plans include features such as CRM, landing pages, sales funnels, automation, and text marketing.

While GoHighLevel’s pricing may seem higher than Keap’s, it’s important to note that Keap’s features are not included in the base price, and additional costs can add up unexpectedly.

Free Trial Options

Keap and GoHighLevel offer free trial options for potential users to test their platforms.

Keap offers a 14-day free trial for all its pricing plans, giving users ample time to explore the platform and its features.

GoHighLevel offers a 14-day free trial for its Agency Starter Account, including all its features. However, this free trial requires credit card information, which may deter some potential users.

Customer Support and Resources

When choosing between GoHighLevel and Keap, customer support and resources are among the most important factors.

This section will compare the two platforms regarding support team availability, training and learning resources, and community and peer support.

Support Team Availability

Both GoHighLevel and Keap offer customer support, but there are some differences.

GoHighLevel provides support through email and chat and offers concierge migrations for new users. Additionally, they have a large and active Facebook community where users can ask questions and get help from other users.

Keap, on the other hand, provides 24/7 email and chat support and phone support during business hours. They also have a knowledge base with articles and tutorials to help users troubleshoot issues independently.

Training and Learning Resources

Learning resources are crucial for users to get the most out of any software.

GoHighLevel offers a variety of training resources, including video tutorials, webinars, and a knowledge base.

They also have a certification program that users can complete to become certified using the platform.

Keap also offers various learning resources, including a knowledge base, video tutorials, and webinars. Its blog has articles and tips on using the platform effectively.

Community and Peer Support

Community and peer support can be invaluable for learning and troubleshooting software.

GoHighLevel has a large and active Facebook community where users can ask questions, share tips, and get help from other users. They also have a private Facebook group for agency owners.

Keap has a community forum where users can ask questions, share tips, and get help from other users. They also have a user group on Facebook where users can connect and share ideas.

Integrations and Extensibility

Regarding integrations and extensibility, both GoHighLevel and Keap offer a range of options to help you connect with other tools and services.

Here’s a breakdown of what you can expect from each platform.

Native Integrations

GoHighLevel offers various native integrations with popular tools and services, including Google Analytics, Facebook Ads, and Twilio.

These integrations easily connect with other tools to streamline your workflow.

Keap also offers a range of native integrations, including popular platforms like QuickBooks, Xero, and Shopify, to manage your finances, inventory, and e-commerce operations more effectively.

Third-Party Compatibility

GoHighLevel and Keap are compatible with various third-party tools and services thanks to their support for Zapier, which allows you to connect different apps and services.

With Zapier, you can create custom workflows that automate tasks and save you time.

For example, you could create a Zap that automatically adds new leads from Facebook Lead Ads to your GoHighLevel or Keap account or one that sends you a notification in Slack whenever a new deal is closed.

One area where Keap surpasses GoHighLevel is e-commerce integrations.

Keap integrations with popular e-commerce platforms make it easy to manage your online store and customer data from one place.

Advanced Features and Customization

Regarding advanced features and customization, both GoHighLevel and Keap offer a wide range of options that can help you tailor your CRM to your needs.

This section will examine these two platforms’ most important customization options.

Custom Fields and Tags

One of the key advantages of using a CRM system is the ability to capture and store detailed information about your customers and leads.

Both GoHighLevel and Keap offer powerful custom field and tag features that allow you to collect and organize this data in a way that makes sense for your business.

In GoHighLevel, you can create custom fields and tags for contacts, deals, and companies.

This allows you to track specific information about these entities, such as their industry, location, or purchase history. You can also use tags to segment your contacts into different groups based on their interests, behavior, or other criteria.

Keap also offers robust custom field and tag functionality.

With Keap, you can create custom fields for contacts, companies, and opportunities. You can also use tags to categorize your contacts based on their interests, behavior, or other attributes.

Additionally, Keap allows you to create custom forms that capture specific information from your leads and customers.

Advanced Automation and Workflows

Automating repetitive tasks and workflows is another key advantage of using a CRM system.

Both GoHighLevel and Keap offer advanced automation and workflow features that can help you save time and improve your productivity.

In GoHighLevel, you can create workflows that automate tasks such as sending emails, scheduling appointments, and assigning tasks to team members.

You can also use triggers and conditions to create more complex workflows that respond to specific events or behaviors.

Keap also offers powerful automation and workflow capabilities.

With Keap, you can create campaigns that automate tasks such as sending emails, creating tasks, and updating contact records. You can also use triggers and conditions to create more complex workflows that respond to specific events or behaviors.

E-commerce Capabilities

If you sell products or services online, having e-commerce capabilities in your CRM system can be a huge advantage.

Both GoHighLevel and Keap offer e-commerce features that allow you to process payments, manage orders, and track customer purchases.

In GoHighLevel, you can integrate with popular payment processors such as Stripe and PayPal to process payments for your products and services.

You can also create product catalogs and order forms that allow your customers to purchase directly from your website.

Keap also offers e-commerce capabilities that allow you to process payments, manage orders, and track customer purchases.

Keap integrates with popular payment processors such as PayPal and Authorize.net.

With Keap, you can create product catalogs, order forms, and shopping carts that allow your customers to purchase directly from your website.

Marketing and Sales Performance

Lead Management and Nurturing

Both GoHighLevel and Keap offer robust lead management and nurturing functionalities.

GoHighLevel provides comprehensive page-building tools, advanced automation, and campaign building, making it a genuine all-in-one platform.

On the other hand, Keap’s intuitive interface and robust functionality make it a standout choice for managing leads.

With GoHighLevel, you can generate leads and boost sales with its all-in-one marketing software, while Keap offers features such as marketing automation, appointment scheduling, and lead capture forms.

Both platforms allow you to manage and nurture leads effectively, which can help increase conversions and revenue.

Conversion Tracking and Optimization

Tracking and optimizing conversions is crucial for any business, and both GoHighLevel and Keap offer features to help you with this.

GoHighLevel’s page-building tools allow you to create high-converting landing pages and track their performance.

At the same time, Keap’s conversion tracking feature lets you track every interaction with your leads and customers.

GoHighLevel’s advanced automation and campaign-building features help you optimize your sales process. In contrast, Keap’s sales pipeline management feature allows you to track the progress of your leads and deals.

These features can improve your marketing and generate more leads and revenue.

GoHighLevel and Keap offer excellent marketing and sales performance features to help you generate leads, optimize conversions, and increase revenue. Choose the platform that best suits your needs and budget, and start growing your business today.

Final Verdict

After comparing GoHighLevel and Keap, it is clear that both platforms offer a wide range of features that can benefit small business owners.

Businesses that need a platform with advanced marketing automation capabilities, a user-friendly interface, and scaleability can opt for GoHighLevel. It is an all-in-one solution that can help you streamline your business processes with its CRM, sales, and marketing tools.

If you are looking for a more affordable platform that offers basic CRM features, Keap may be a better fit for you.

While it may not have the same automation capabilities as GoHighLevel, Keap is still a solid choice for small business owners just starting.

We believe GoHighLevel is the better option for most small business owners and agencies.

Its advanced features and user-friendly interface can help you save time and grow your business more efficiently.