If you’re searching for a new CRM platform, you may have encountered two popular options: GoHighLevel and Zoho.

While both platforms offer similar features, there are some key differences to consider to decide which platform is right for your business.

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GoHighLevel is a relatively new player in the CRM space, but it’s quickly gaining popularity among digital agencies and businesses that offer marketing and lead-generation services.

On the other hand, Zoho has been around for over a decade and has a proven track record of success, serving businesses of all sizes and industries.

In this guide, I will compare GoHighLevel and Zoho in terms of their core features, user experience, marketing and sales tools, advanced functionalities, pricing and plans, target audience and industry focus, and customer success and testimonials.

Without further ado! Let’s get started!

Overview of GoHighLevel and Zoho

User Ratings4.2/5 on Capterra, 4.3/5 on g24.3/5 on Capterra, 4.1/5 on g2
PricingStarts at $97/monthStarts at $14/month/user
Ease of UseBeginner-friendlyBeginner to intermediate
Free plan✔️
Lead Management✔️✔️
Marketing Automation✔️✔️
Sales Pipeline Management✔️✔️
Website Builder✔️✔️
Landing Page Builder✔️
Funnel Builder✔️
Email Marketing✔️✔️
SMS Marketing✔️✔️
Social Media Integration✔️✔️
Appointment Scheduling✔️✔️
Partner Relationship Management✔️
Mobile App✔️✔️
GoHighLevel vs Zoho table

What is GoHighLevel?


GoHighLevel is an all-in-one platform designed to streamline and automate various aspects of business operations.

It focuses on marketing, sales, and customer relationship management (CRM).

The platform is developed to cater to the needs of digital marketing agencies, entrepreneurs, and small to medium-sized businesses.

GoHighLevel offers a comprehensive suite of tools and features to manage leads, automate marketing campaigns, facilitate customer communication, and enhance overall efficiency.

GoHighLevel Pros

  • All-in-one marketing suite
  • Landing page builder
  • Funnel Builder
  • Website Builder
  • Advanced CRM and automation
  • White-label options
  • Multi-client management
  • Built-in tools for creating landing pages, funnels, and membership sites.

GoHighLevel Cons

  • Steep learning curve
  • Less-versatile
  • Integration limitation
  • Pricey for small businesses

What is Zoho?


Zoho is a suite of online productivity tools and SaaS applications designed to help businesses of all sizes manage various aspects of their operations.

Founded in 1996, Zoho has evolved into a comprehensive platform offering a wide range of applications spanning CRM, project management, collaboration, finance, human resources, and more.

With Zoho, you can customize your CRM to fit your business needs and integrate it with other Zoho applications for a seamless experience.

Zoho Pros

  • It offers a free plan
  • It is cost effective
  • Landing page builder
  • Funnel Builder
  • Website Builder
  • It supports extensive integration
  • Versatile

Zoho Cons

  • Steep learning curve
  • Higher costs
  • Possibly overkill for small operations

GoHighLevel vs Zoho: Pricing and Plans

Regarding pricing, both Zoho and GoHighLevel offer affordable options for businesses of all sizes.

However, there are key differences between the two platforms.

Zoho Pricing Tiers

Zoho Pricing

Zoho offers a free plan that is ideal for solopreneurs and fledgling businesses.

This plan offers up to 3 users and basic CRM features.

The paid plans start at $14/user per month for the standard edition and go up to $44/user per month for the Enterprise edition.

As the pricing tier increases, so do the number of supported users and the array of additional features available. These include advanced functionalities like workflow automation, email marketing tools, and integration with social media platforms.

GoHighLevel Pricing Tiers

GoHighLevel Pricing

GoHighLevel offers a single pricing plan that starts at $297/month for unlimited users and sub-accounts.

This plan includes all features, including SMS marketing, appointment scheduling, and web design tools. There are no hidden fees or additional charges, making it a straightforward and easy-to-understand pricing model.


When comparing the pricing of Zoho vs GoHighLevel, it’s clear that GoHighLevel is more expensive. However, GoHighLevel offers a more comprehensive set of features than Zoho. If you’re looking for a platform that can handle all aspects of your business, GoHighLevel is the better option. But, if you’re just starting out and need a basic CRM solution, Zoho’s free plan may be a good place to start.

GoHighLevel vs Zoho: Comparing Core Features

CRM Capabilities

Both GoHighLevel and Zoho offer comprehensive CRM solutions, including lead management, pipeline management, and contact management.

However, GoHighLevel is specifically designed for digital agencies that offer marketing and lead-generation services. Therefore, it has features that are tailored to these types of businesses, such as the ability to manage multiple clients from a single dashboard.

On the other hand, Zoho offers a comprehensive suite of business applications, including CRM, marketing automation, and accounting software.

Hence, it is a more versatile platform that a more comprehensive range of businesses can use.

Therefore, it wins this category.

Zoho crm setup

CRM Winner: Zoho

Email Marketing Tools

GoHighLevel provides an intuitive campaign builder that allows users to create professional-looking email campaigns. With a drag-and-drop interface and customizable templates, businesses can design visually appealing emails with ease.

GoHighLevel Email Marketing Templates

It enables users to send automated emails based on specific triggers, such as when a lead fills out a form on your website.

In addition, it supports personalized email marketing by allowing businesses to segment their email lists based on criteria such as demographics, behavior, and preferences.

It also includes A/B testing that enables businesses to optimize their email campaigns.

In comparison, Zoho shares similar features to its counterpart. It has a campaign builder that allows you to create customized templates.

Zoho email template

It also supports email automation, personalized email marketing, and A/B testing.

Because GoHighLevel offers similar CRM features, I will rate them equally in this regard.

Email Marketing Winner: Tie

Scheduling and Appointment Setting

Both platforms offer scheduling and appointment-setting tools, but they have some differences.

GoHighLevel offers a range of scheduling features, including the ability to schedule appointments with clients and send reminders via email or SMS.

Zoho also offers scheduling and appointment settings, but they are more basic than GoHighLevel.

For example, Zoho does not offer the ability to send reminders via SMS.

Hence, the winner of this round is GoHighlevel.

Scheduling and Appointment Winner: GoHighLevel

Marketing Automation

Both GoHighLevel offer powerful marketing automation features, but there are some differences between them.

For one, GoHighLevel is focused on providing comprehensive marketing automation solutions while Zoho offers a broader suite of business applications beyond marketing.

Hence, GoHighLevel offers advanced automation features for setting up and managing marketing campaigns across multiple channels like email, SMS, social media, and more. With GoHighlevel, users can create personalized workflows and trigger-based sequences for targeted engagement.

Zoho on the other hand, provides automation features for setting up and managing email campaigns, drip sequences, and workflows based on triggers like user behavior, demographics, or interactions.

The winner of this comparison goes to GoHighLevel because it focuses on marketing automation.

Marketing Automation Winner: GoHighLevel

Analytics and Reporting

Both platforms offer robust analytics and reporting features designed to provide businesses with valuable insights into their marketing and sales performance.

GoHighLevel provides comprehensive data analysis tools that allow businesses to track and analyze key metrics related to their marketing campaigns, sales performance, and customer interactions.

It offers real-time reporting capabilities, ensuring that businesses have access to up-to-date information on their marketing and sales activities.

That’s not all. GoHighLevel also allows users to create customizable dashboards that display relevant metrics and KPIs based on their specific needs and preferences.

Zoho Analytics provides powerful data visualization tools, allowing users to transform raw data into interactive charts, graphs, and dashboards. It also enables users to create customized reports tailored to their specific requirements.

In addition, it supports integration with data sources like spreadsheets, cloud services, and databases.

I will rate GoHighLevel and Zoho equally in this round because they have equally powerful analytics and reporting features.

Zoho analytics

Analytics and Reporting Winner: Tie

Mobile App Functionality

GoHighLevel has a simple and powerful mobile app that allows you to manage your business.

The app is available on both Apple Appstore and Google Playstore.

Its core features include notifications, conversations, review requests, Invoices, Appointments & Calendars, Point of Sale, Contact Management, and a calling system

Zoho also offers a mobile app that helps you stay connected with your business anytime and anywhere.

It is also available for both iOS and Android devices.

The app allows you to create tasks, log calls, and perform various other tasks on the fly.

To round up this section, I will rate both GoHighLevel and Zoho equally here because they both offer functional mobile apps.

Zoho mobile

Mobile App Functionality Winner: Tie

User Experience

Interface and Ease of Use

When it comes to user experience, both GoHighLevel and Zoho CRM have a user-friendly interface that is easy to navigate.

However, GoHighLevel’s interface is more modern and visually appealing than Zoho’s. GoHighLevel’s interface is also more intuitive, making it easier to find what you’re looking for.

In contrast, Zoho’s interface can be overwhelming for beginners.

As a result, GoHighLevel emerges as the winner in this comparison round.

Interface and ease of use Winner: GoHighLevel

Customer Support and Resources

Customer support is an essential aspect of any CRM and both GoHighLevel and Zoho perform well in this aspect.

They both offer 24/7 customer assistance via email, phone, and chat. Also, they both have a comprehensive knowledge base, and a community forum where users can interact with each other and get help from experts.

In addition, GoHighLevel has a Facebook group where members can share their experiences and tips on how to use the platform effectively.

GoHighLevel support portal

Meanwhile, Zoho also enables users to make inquiries via their Twitter page.

Overall, both Zoho and GoHighLevel provide excellent customer support. Hence, I will rate them equally.

Customer Support and Resources Winner: Tie

Zoho and HighLevel – Marketing and Sales Tools

When it comes to marketing and sales tools, both GoHighLevel and Zoho offer a comprehensive suite of features to help you manage your business effectively.

In this section, we’ll take a closer look at the lead generation & management, sales pipeline & funnel management, social media, and SMS marketing tools offered by both platforms.

Lead Generation and Management

Both GoHighLevel and Zoho offer a range of lead generation and management tools to help you find and nurture potential customers.

GoHighLevel’s lead generation tools include landing pages, forms, and webhooks.

When it comes to lead management, GoHighLevel offers lead scoring, lead qualification, and lead nurturing tools.

GoHighLevel lead nurture automation

On the other hand, Zoho’s lead generation tools include web-to-lead forms, Google ads, and social media integration. For lead management, Zoho provides lead assignment, lead tracking, and lead segmentation.

Lead Generation and Management Winner: Tie

Sales Pipeline and Funnel Management

A sales pipeline is a visual representation of your sales process while a sales funnel segregates the data based on the different stages involved in your business process. Hence, effective Management of your sales pipeline and funnel is essential for any business, and both GoHighLevel and Zoho offer tools to help you do just that.

GoHighLevel’s sales pipeline management tools include customizable stages, deal tracking, and reporting.

Meanwhile, Zoho allows you to manage your pipeline by defining stages, forecasting, sales stage tracking, identification of priority, and sales analytics.

Regarding sales funnel management, GoHighLevel provides a range of tools to help you manage your funnels, including customizable funnel stages, funnel tracking, and reporting.

GoHighLevel funnels

On the other hand, Zoho offers funnel analysis, funnel optimization, and funnel automation tools.

Mobile App Functionality Winner: Tie

SMS and Email Marketing

Social media and SMS marketing are essential for any business looking to reach potential customers. GoHighLevel offers direct 2-way SMS marketing, automation, personalization, segmentation, and analytics & reporting.

It also supports integration with other marketing tools.

Zoho’s SMS marketing tool allows you to manage your contacts, send bulk messages, automate them, and personalize them.

In similarity with its counterpart, it provides analytics and reports that enable you to measure the performance of your SMS campaigns.

It also enables social media integration with social media platforms like Facebook, Twitter, LinkedIn, and Instagram.

Both platforms offer robust email marketing solutions, with GoHighLevel providing email templates, email scheduling, and email tracking, while Zoho offers email automation, email personalization, and email analytics.

GoHighLevel Email Marketing Templates

In conclusion, GoHighLevel and Zoho offer a robust SMS and email marketing solution to help you manage your business effectively. Hence, I will rate their performance equally.

Social Media and Marketing Winner: Tie

Advanced Functionalities

Regarding advanced functionalities, both GoHighLevel and Zoho offer a range of features to help you streamline your business operations.

Let’s take a closer look at some of the key functionalities offered by both platforms.

Customization and Integrations

GoHighLevel and Zoho offer a high degree of customization and integration with other tools.

With GoHighLevel, you can customize your dashboard to suit your specific needs and preferences. You can also integrate the platform with various tools, including Zapier, Google Analytics, and more.

In all, GoHighLevel integrates with over 150 popular business applications.

Zoho also offers a high degree of customization, allowing you to tailor the platform to your specific business needs.

You can also integrate Zoho with a range of other tools, including Google Drive, Mailchimp, and more. Zoho CRM integrates with over 40 popular business applications, which is lower than that of GoHighLevel.

Hence, I will be rating GoHighLevel as the winner of this round.

Customization and Integrations Winner: GoHighLevel

Workflow Automation and Sub-Accounts

Both platforms offer advanced workflow automation and sub-account features to help you streamline your business operations.

With GoHighLevel, you can create automated workflows to help you manage your leads, appointments, and more. You can also create sub-accounts for your team members, allowing you to delegate tasks and manage your team more effectively.

GoHighLevel Workflow

Zoho also offers advanced workflow automation features, allowing you to automate a range of tasks and processes.

You can also create sub-accounts for your team members, giving them access to the tools and information they need to perform their roles effectively.

Workflow Automation Winner: Tie

Communication and Collaboration Tools

Both GoHighLevel and Zoho offer a range of communication and collaboration tools to help you stay connected with your team and clients.

With GoHighLevel, you can communicate with your team and clients via SMS, email, and phone. You can also collaborate with your team members on projects and tasks.

Zoho also offers a range of communication and collaboration tools, including email, chat, and video conferencing. You can also collaborate with your team members on projects and tasks, making it easier to work together and achieve your business goals.

Communication and Collaboration Winner: Tie

Comparative Analysis and Final Thoughts

After analyzing the features and capabilities of both Zoho and GoHighLevel, it is clear that both CRM systems have their strengths and weaknesses.

Zoho offers a comprehensive suite of business applications, including CRM, marketing automation, and accounting software. Their CRM software is a well-established player in the market, with a wide range of features and integrations.

Hence, as a small to medium-sized business that requires a robust and customizable sales CRM, Zoho is suitable.

On the other hand, GoHighLevel is focused on providing a CRM platform specifically designed for businesses that offer marketing and lead generation services.

GoHighLevel offers a range of features that enable businesses to capture, nurture, and close more leads. Their platform is particularly suited for businesses that require a scalable and customizable sales CRM.

When it comes to pricing, both Zoho and GoHighLevel offer competitive pricing plans.

Zoho offers a free plan for up to three users, and its paid plans start from $14/user/month.

Meanwhile, GoHighLevel offers a range of pricing plans, starting from $97/month for the basic plan, with additional features available in higher-priced plans.

The choice between Zoho and GoHighLevel depends on your business needs and requirements.

If you require a comprehensive suite of business applications, including CRM, marketing automation, and accounting software, Zoho may be your better choice.

Meanwhile, suppose you require a scalable and customizable sales CRM designed for businesses offering marketing and lead generation services. In that case, GoHighLevel may be the better choice for you.

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