In today’s digital landscape, having the right tools can make all the difference in the success of your business.
Many options are available in the market when building a website or creating a marketing funnel.
Two of the most popular choices are HighLevel and Wix.
In this HighLevel vs Wix guide, I look at these two platforms in-depth, comparing their key features, pricing, ease of use, and more to help you choose the best option for your needs.
HighLevel is a powerful Customer Relationship Management (CRM) platform for marketing agencies and small businesses.
HighLevel offers various marketing and sales tools, including automated follow-up campaigns, appointment scheduling, and lead tracking.
On the other hand, Wix is a user-friendly website builder that offers a variety of templates and customization options to create a professional-looking website quickly and easily without any coding knowledge.
It also offers e-commerce capabilities, making it a good option for small businesses looking to sell products online.
Continue reading to discover which is a better fit for your needs.
Overview of HighLevel and Wix
| Feature | GoHighLevel | Wix |
|---|---|---|
| Free trial | 14-day free (here) | Forever free ( here) |
| Pricing | Starts at $97 monthly | Starts at $4.50 monthly |
| Free Plan | No | Yes |
| Funnel Builder | Yes | No |
| Target Audience | Marketing agencies & teams | Individuals and teams |
| Functionality | Sophisticated & Comprehensive | Sophisticated |
| Website Design | Basic | Advanced |
| Automation | Advanced | Basic |
| Interface | User friendly | User Friendly |
| Email Marketing | Yes | Integration needed |
| Integrations | Extensive | More limited |
| Advanced Automation | Focused on advanced workflows | Basic |
| Learning Curve | Steep | Easy to use |
| E-commerce | Yes | Integration needed |
| Webinars | Yes | No |
What Is HighLevel?
HighLevel is a marketing automation platform that offers a range of tools to manage your leads, clients, and marketing campaigns. It provides an all-in-one solution to streamline your marketing efforts and improve lead generation and conversion rates.
HighLevel offers a range of features, including a drag-and-drop funnel builder, appointment scheduling, SMS and email marketing, and call tracking.
With HighLevel, you can easily create and manage your sales funnels thanks to its intuitive drag-and-drop interface.
The platform also offers a range of templates to help you get started quickly and easily. Additionally, HighLevel provides robust reporting and analytics tools, allowing you to track the performance of your marketing campaigns and optimize them for better results.
What Is Wix?
Wix is a website builder that allows you to create professional-looking websites without coding knowledge. It provides a range of templates and drag-and-drop tools that make website building easy.
Wix also offers a range of marketing tools, including email marketing, SEO, and social media integration, to help you promote your websites and reach your target audience.
Wix is popular for businesses looking to create a website quickly and easily. Its drag-and-drop interface and easy-to-use tools make it accessible to all skill levels. Additionally, Wix offers a range of pricing plans, making it an affordable option for businesses of all sizes.
HighLevel vs Wix: Key Features Comparison
HighLevel Features
HighLevel is a comprehensive marketing automation platform that offers a wide range of features to help you streamline your marketing efforts.
Here are some of the critical features that HighLevel offers:
- CRM: HighLevel offers a powerful CRM that allows you to manage your leads and customers in one place. You can easily track your leads’ progress through the sales funnel and assign tasks to your team members.
- Website Design: With HighLevel, you can create beautiful, responsive websites optimized for lead generation. The platform offers a drag-and-drop website builder that makes it easy to create professional-looking websites without coding skills.
- Forms: HighLevel’s form builder allows you to create custom forms that can be embedded on your website or landing pages. You can use these forms to capture leads and customer information and create custom workflows based on form submissions.
- Email Marketing: HighLevel offers a powerful email marketing tool that allows you to create and send targeted email campaigns to your leads and customers. You can use the platform’s drag-and-drop email builder to create beautiful, responsive emails optimized for conversions.
- Automation: HighLevel’s automation tools allow you to create custom workflows that automate your marketing tasks. You can use these workflows to send targeted emails, assign tasks to team members, and even trigger custom actions based on user behavior.
Wix Features
Wix is a popular website builder offering various features to help you create and manage your website.
Here are some of the critical features that Wix offers:
- Website Design: Wix offers a drag-and-drop website builder that makes it easy to create professional-looking websites without coding skills. The platform provides many templates and design options, allowing you to create a unique website that reflects your brand.
- E-commerce: Wix offers a powerful e-commerce platform that allows you to create an online store and sell products online. The platform offers a range of features, including product management, order management, and payment processing.
- CRM: Wix offers a basic CRM that allows you to manage your leads and customers in one place. You can use the platform’s contact management tools to track your leads’ progress through the sales funnel and assign tasks to team members.
- Social Media Integration: Wix allows you to integrate your social media accounts with your website, making it easy to share your content and engage with your audience on social media.
- Email Marketing: Wix offers a primary email marketing tool that allows you to create and send email campaigns to your subscribers. The platform provides a range of templates and design options, allowing you to create professional-looking emails without coding skills.
HighLevel emphasizes marketing automation and robust lead generation tools, while Wix prioritizes website design and boasts a strong e-commerce platform.
HighLevel vs Wix: Interface and Ease of Use
When choosing a platform for your business, ease of use is a crucial factor to consider. Both HighLevel and Wix offer user-friendly interfaces.
This makes it easy for you to navigate through the platform.
HighLevel User-Friendly Interface
HighLevel offers a clean and modern interface designed to be user-friendly and intuitive. The platform’s dashboard provides a clear overview of your marketing campaigns, sales pipelines, and more, making it easy to track your progress at a glance.
HighLevel’s drag-and-drop editor makes it easy to create landing pages, email campaigns, and other marketing materials without any coding knowledge.
You can easily create and manage campaigns, set up automated workflows, and track progress. The user interface is clean and well-organized, making it easy to find what you need.
Wix User-Friendly Interface
Wix also boasts a user-friendly interface designed to be easy to use for beginners with little or no technical experience and experienced users alike.
The platform’s drag-and-drop editor allows you to create stunning websites quickly, and its intuitive design makes it easy to customize your site to suit your needs.
Wix offers a wide range of templates and design tools to help you get started, and its interface is highly responsive, making it easy to see your changes in real time.
The dashboard provides a clear overview of your website’s performance, including traffic, sales, and customer behavior.
Both HighLevel and Wix offer user-friendly interfaces that are easy to navigate and use. However, HighLevel’s focus on marketing and sales automation may make it slightly more complex for beginners compared to Wix, which is primarily focused on website building.
HighLevel vs Wix: Content Management and Customization
HighLevel Content Management System
HighLevel offers a simple and intuitive content management system that allows you to create and manage your website’s content easily. You can add, edit, delete pages, and upload images and videos.
The platform also has a built-in blog feature, which allows you to create and publish blog posts directly from the HighLevel dashboard. One of the best things about the HighLevel CMS is that it is designed to be user-friendly.
You don’t need technical knowledge to use it; you can customize your website’s design and layout without writing code.
Wix Website Customization
Wix is known for its powerful website customization options. With Wix, you can choose from hundreds of templates and customize them to fit your needs. You can also design your custom website using the platform’s drag-and-drop editor.
Wix’s customization options also extend to your website’s content. You can add images, videos, text, and other elements to your pages and format them however you like.
Wix also has a built-in blog feature, which allows you to create and publish blog posts directly from the Wix dashboard.
Both HighLevel and Wix offer powerful content management and website customization options. HighLevel’s CMS is designed to be user-friendly, while Wix offers a wide range of customization options for both design and content.
HighLevel vs Wix: Marketing and Sales Tools
HighLevel Marketing Automation
HighLevel is renowned for its comprehensive marketing and sales tools that streamline business processes.
The platform offers many features, including email marketing, SMS marketing, CRM, sales funnel management, pipeline management, and more.
HighLevel’s automation capabilities allow you to create personalized marketing campaigns, track customer interactions, and manage your sales pipelines more efficiently.
The platform also allows you to create custom landing pages and forms, which can be used to capture leads and drive sales.
The platform’s user-friendly interface and customizable workflows make it easy to create and manage your marketing and sales strategies, making it a valuable tool for businesses of all sizes.
HighLevel’s marketing automation tools are designed to be easy to use and intuitive. The platform’s drag-and-drop interface makes creating and managing your campaigns easy.
And its reporting tools allow you to track your results and optimize your campaigns for maximum effectiveness.
Wix Marketing Tools
While Wix is primarily known as a website builder, it also offers a range of marketing and sales tools to help you grow your business.
With Wix, you can create and manage email campaigns, build sales funnels, and track your leads.
One of the critical features of Wix is its drag-and-drop website builder, which makes it easy to create custom landing pages and forms.
The platform also offers a range of marketing apps and integrations, which can be used to enhance your marketing efforts.
Wix’s marketing tools are designed to be easy to use and accessible to businesses of all sizes. The platform’s user-friendly interface and robust reporting tools make creating and managing your campaigns easy.
HighLevel vs Wix: Pricing and Plans
HighLevel Pricing Plans
HighLevel offers a range of pricing plans designed to meet the needs of businesses of all sizes. Here’s an overview of the main plans:
- Starter Plan ($97 per month): The plan is ideal for small businesses and includes essential features such as CRM, email marketing, and funnel builder. This plan suits firms looking to get started with HighLevel’s features.
- Unlimited Plan ($297 per month): The Pro plan is suitable for growing businesses and includes all the features of the Starter plan, plus additional features such as SMS marketing, appointment scheduling, and automated workflows.
- Agency Pro Plan ($497 per month): The Agency plan is ideal for marketing agencies and includes all the features of the Pro plan, plus additional tools for managing multiple clients and campaigns.
- Enterprise Plan (Custom Pricing): The Enterprise plan is designed for large businesses with specific needs. This plan includes all the features of the White Label plan, plus additional customization options and dedicated support.
Wix Pricing Plans
Wix offers a range of pricing plans to suit different needs and budgets. These plans are shared in the website, business, e-commerce, and enterprise plans.
Wix Website Plans
- Connect Domain ($4.50 per month): This is the most basic plan, priced at $4.50 monthly. It includes 500MB of storage and 1GB of bandwidth. This basic plan includes Wix branding on your website.
- Combo Plan ($8.50 per month): The Combo plan is ideal for personal websites and includes a free domain for one year, removal of Wix ads, 3GB of storage, 30 minutes of video storage, and 2GB of bandwidth.
- Unlimited Plan ($12.50 per month): The Unlimited plan is suitable for entrepreneurs and freelancers and includes all the features of the Combo plan, plus unlimited bandwidth, 10GB of storage, and 1 hour of video storage.
- VIP Plan ($24.50 per month): The VIP plan is suitable for high-traffic websites and includes all the features of the Unlimited plan, plus 35GB of storage, priority response, and VIP support.
Wix Business and e-Commerce Plans
- Business Basic ($17 per month): The Business Basic plan is ideal for small businesses. This plan includes online payments, customer accounts, unlimited bandwidth, 20GB of storage, 25 lead capture forms, abandoned cart recovery, and 5 hours of video storage.
- Business Unlimited ($25 per month): The Business Unlimited plan is suitable for growing businesses and includes all the features of the Business Basic plan, plus unlimited bandwidth, 35GB of storage, 75 lead capture forms, and 10 hours of video storage.
- Business VIP ($35 per month): The Business VIP plan is suitable for high-traffic websites and includes all the features of the Business Unlimited plan, plus 50GB of storage, 150 lead capture forms, priority response, and VIP support.
Wix Enterprise Plans (Custom Pricing)
This plan is built for large-scale businesses. Includes faster content deployment, multi-site dashboard, enterprise-grade security, tailored solutions, and a dedicated account manager.
HighLevel vs Wix: Target Audience and Use Cases
HighLevel Target Audience
HighLevel is best suited for businesses and marketing agencies looking for a comprehensive solution to streamline their marketing and sales processes.
The platform’s features, such as CRM, email marketing, SMS marketing, and funnel builder, make it ideal for businesses looking to automate their marketing campaigns and manage customer relationships more effectively.
HighLevel is particularly well-suited for real estate, e-commerce, and digital marketing businesses, where managing leads and customer interactions is crucial.
Wix Target Audience
Wix is best suited for individuals, small businesses, and freelancers looking to create a professional-looking website quickly and easily.
Wix’s e-commerce features make it an excellent choice for entrepreneurs who want to start selling their products online quickly.
The platform’s drag-and-drop editor and range of templates make it easy for users with no coding experience to create a stunning website.
Wix is particularly well-suited for photography, design, and hospitality businesses, where a visually appealing website is essential for attracting customers.
HighLevel vs Wix: Integration Capabilities
HighLevel Advanced Integrations
HighLevel offers extensive integration capabilities, connecting you with various third-party tools and services.
The platform integrates seamlessly with popular CRM systems such as Salesforce, HubSpot, and Zoho CRM, enabling you to synchronize customer data and streamline workflows.
HighLevel also integrates with email marketing platforms such as Mailchimp and ActiveCampaign, allowing you to automate your email campaigns and track your performance.
Additionally, HighLevel offers integrations with SMS marketing platforms, appointment scheduling tools, and more, making it a versatile platform for businesses looking to expand their capabilities.
Wix Advanced Integrations
Wix also offers integration capabilities, allowing users to connect with various third-party apps and services.
The platform integrates with popular tools such as Google Analytics, Facebook Pixel, and Mailchimp, enabling users to track their website’s performance and manage their marketing campaigns.
Wix also offers integrations with e-commerce platforms such as Shopify and WooCommerce, allowing you to sell products directly from your website.
Overall, Wix’s integration capabilities are designed to enhance the platform’s functionality and provide users with a seamless experience.
HighLevel vs Wix: E-commerce and Online Presence
Regarding e-commerce and online presence, both HighLevel and Wix offer a range of solutions to help businesses establish a solid online presence and sell their products or services online.
HighLevel E-commerce Solutions
HighLevel offers a range of e-commerce solutions, including payment portals, landing pages, and multimedia lessons.
With HighLevel, you can easily set up an online store and manage your products, orders, and payments.
The platform also provides advanced features such as course builder, webinar hosting, and online course creation tools. One of the standout features of HighLevel is its course builder, which allows you to create and sell online courses quickly and easily.
You can build interactive learning experiences, manage student registrations, and even set up automated email series to engage your learners.
Wix Online Store Management
Wix also provides various e-commerce solutions, including online store management tools, payment portals, and landing pages. With Wix, you can easily set up an online store and manage your products, orders, and payments.
Wix’s online store management tools are easy to use, and the platform provides a range of templates and themes to help you quickly create a professional-looking online store.
The platform also provides advanced features such as inventory management, shipping and tax calculators, and various payment options.
HighLevel and Wix offer robust e-commerce solutions to help businesses establish a strong online presence and sell their products or services online. However, HighLevel’s course builder and online course creation tools give it an edge over Wix regarding online education and training.
HighLevel vs Wix: Additional Tools and Services
HighLevel Exclusive Tools
HighLevel offers a range of exclusive tools that can take your business to the next level. One of the most notable tools is the AI-powered chatbot, which can help you automate your customer service and sales processes.
With this tool, you can provide your customers with instant answers to their queries, which can help you improve customer satisfaction and loyalty.
Another tool that HighLevel offers is email marketing.
With this tool, you can create and send professional-looking emails to your customers and prospects. You can also track the performance of your emails and make adjustments to improve their effectiveness.
HighLevel also offers webinars, which can help you educate your customers and prospects about your products and services. With this tool, you can create and host webinars, track attendance and engagement, and follow up with attendees.
Wix Supplementary Services
Wix offers various supplementary services to help you enhance your website and improve your online presence.
One of the most notable services is video hosting. With this service, you can host your videos on Wix and embed them on your website.
This can help you engage your audience and improve your SEO.
Wix also offers email marketing, which can help you create and send professional-looking emails to your customers and prospects.
With this service, you can also track the performance of your emails and make adjustments to improve their effectiveness.
Another service that Wix offers is webinars.
With this service, you can create and host webinars, track attendance and engagement, and follow up with attendees. This can help educate your customers and prospects about your products and services and improve your online visibility.
HighLevel vs Wix: Customer Support and Resources
HighLevel Customer Service
HighLevel offers its users a comprehensive customer support system. They provide 24/7 customer support through phone, email, and live chat.
They have a comprehensive knowledge base that includes articles, videos, and tutorials that cover everything from setting up your account to advanced marketing strategies.
HighLevel also offers regular webinars and training sessions to help users stay up-to-date with the latest features and best practices.
Additionally, HighLevel provides dedicated account managers for larger accounts, ensuring that users have access to personalized support when needed.
Wix Customer Service
Wix provides users with a wide range of resources to help them get the most out of the platform.
Wix also offers a variety of customer support options to help users build and maintain their websites.
The platform provides email support, a help center with articles and tutorials, and a community forum where users can ask questions and get advice from other users.
They have a comprehensive knowledge base that includes articles, videos, and tutorials that cover everything from setting up your account to advanced website design and marketing strategies.
Wix also offers premium support options, including phone support and dedicated support teams for higher-tier plans, ensuring you can get the help you need when needed.
Both HighLevel and Wix offer comprehensive customer support options. However, HighLevel’s focus on personalized support and dedicated account managers sets it apart, making it a more suitable choice for businesses looking for a high level of support. On the other hand, Wix offers a more community-driven support model, which may be more ideal for users looking for a self-service support option.
Final Thoughts on HighLevel vs Wix
When it comes to choosing between HighLevel and Wix, it ultimately depends on your specific needs and preferences. Both platforms have their strengths and weaknesses, and it’s essential to evaluate them based on your business goals.
In today’s competitive digital landscape, having an all-in-one marketing platform can be a game-changer.
HighLevel offers a comprehensive suite of tools to help marketing experts streamline their workflows and improve conversions.
From sales funnels to email campaigns to webinars, HighLevel has it all.
On the other hand, Wix is primarily a website builder offering various marketing and e-commerce features.
While it may not be as robust as HighLevel regarding marketing automation, it’s an excellent option for businesses looking for an easy-to-use platform to build their online presence.
Final Takeaways:
- HighLevel is an all-in-one platform designed for marketing agencies and teams, while Wix is a website builder that allows you to create your websites without coding knowledge.
- HighLevel offers a range of marketing and sales tools, while Wix offers a variety of templates and customization options for creating a professional-looking website.
- HighLevel is a good option for businesses seeking advanced marketing and sales tools. At the same time, Wix is a good option for those looking for a user-friendly website builder with e-commerce capabilities.
