9 Best Funnel Visualization Tools (Mapping Software Compared)

9 Best Funnel Visualization Tools (Mapping Software Compared)

There are quite a number of platforms claiming to be the best funnel visualization tool.

The truth is, there is only a handful of advanced funnel mapping software in the market that does more than just drawing out funnels.

There’s more to drawing and simulating funnels.

Stay with me for a while as we get into more details.

You know, building a highly profitable sales funnel starts with funnel mapping, tracking, and analysis.

Then build and optimize it with compelling copy and an irresistible offer. Other things follows.

Funnel mapping has to do with visualizing your funnel on a raw piece to see each of the processes your visitors would go through before buying from you.

Or lets just call it drawing out the entire journey of your visitors before you start connecting and building the pages with an online sales funnel software.

In this post, we are NOT going to talk about how the sales funnel works or how to map your funnels. NO.

Rather I will list out the tools you need to easily map, track, and analyze out your entire sales funnel and that of clients without stress.

So it looks something like this:

visualized funnel
Web design service funnel mapped with Funnelytics

But before we dive into that – if you don’t mind – let me quickly give a few reasons why it’s critical to map and visualize your sales funnel.

Why Is Sales Funnel Visualization & Planning Important?

Sales funnel mapping gives you clarity on the processes – from the traffic generation phase, lead acquisition, landing page, checkout, retargeting phase, etc.

Instead of building your sales funnel blindly, you get a clear roadmap and have a clear vision of where you heading and what comes after what.

You save great time by laying out your sales funnel ideas, plans, and strategies before creating it. But the problem is that a lot of online business owners see funnel mapping and visualization as a time-waster.

To be frank with you, sharpening the ax won’t delay the work.

Reminds of the ol’ Abraham Lincoln quote? That says:

Give me six hours to chop down a tree and I will spend the first four sharpening the ax – Abraham Lincoln

You can be the best sales funnel expert, designer, or builder in the entire universe, but with a dull funnel strategy, planning and mapping – I doubt if you could come up with a good sales funnel.

Even reading the greatest sales funnel book may not save you.

You get to save more time by laying out your plans, creating diagrams, or visual representation of your sales funnel.

Through mapping your funnel, you:

  • Keep your funnel ideas orderly organized
  • Track and monitor your results accurately
  • It enables you to spot a fault and see what a campaign is capable of before building
  • Share your sales funnel idea (diagram) with clients or teams
  • Quickly make changes when everything is drawn on a board
  • Deploy a quick win without taking down pages
  • Avoid workflow stagnation
  • Know the exact numbers to hit your profit

Best Sales Funnel Visualization Tool & Simulators

Like I said earlier, when it comes to sales funnel visualization and mapping software, there are quite a lot that you can choose from.

That’s why I took my time to find the good ones available. And the best part of it all is that I gave my recommendation at the end of this list for my overall best and why.

Here we go!

#1: Funnelytics (my recommended pick)

Funnelytics mapping software

Funnelytics.io is the best sales funnel mapping software in the market for marketers and online business owners. It comes with the greatest features of all among other funnel visualization tools on this page.

I’m a big fan of Funnelytics myself.

It has a clean visual mapping software for funnels with conversion tracking, easy to use drag and drop builder plus few features that would definitely help you optimize your funnels and boost revenue.

With the help of Funnelytics, you take all your sales funnel ideas and place them on canvas and bring them to life.

Then also allowing you to insert your tracking analytics into your funnel maps.

One distinctive feature of Funnelytics is that it compliments with page builders like ClickFunnels and Thrive Architect. You can even sync your funnel templates directly to ClickFunnels.

Using Funnelytics basically starts with Mapping Your Funnel Strategy by starting from scratch or tweak a proven funnel template from the 6 free essential templates.

Then followed by, Setting Your Funnel Goals by calculating your ROI, estimate your conversions, traffic, and ad spends, and set marketing KPIs.

Finally, with Funnelytics Track Results using its advanced tracking and reporting feature to see what works and what doesn’t.

Other Funnelytics Features

  • Very easy to use with drag and drop builder
  • Comes with funnel templates for ideas quick execution
  • You can quickly share and export your mapped funnels
  • Funnelytics vault which contains a collection of the biggest marketer’s funnel
  • It also helps to track and analyze your funnel
  • Tracks external traffic sources and pages using UTM tagging
  • Great support, documentation, and active Facebook group

Price of Funnelytics

Here’s a quick rundown of Funnelytics pricing:

  • Funnelytics starter plan: Free forever
  • Fuelytics Marketer plan: $470 per year or $49/mo
  • Funnelytics PRO pricing plan: $790 per year

You can get started for free by grabbing the free Funnelytics plan to start mapping, tracking, analyzing, and drawing your sales funnels.

>> Try Funnelytics.io

#2: GERU

GERU funnel visualization

GERU. Another funnel mapping tool or simulator which also comes with pretty cool features. GERU allows you to quickly and easily make visual diagrams of any marketing funnel from scratch.

It also has a sort of templates called premade blueprint project library which saves you time.

GERU sales funnel mapping software also accompanies a lot of features that are worth looking into. Talk about the powerful built-in login engine that helps in calculating the potential revenue and profits of your sales funnel, the reporting features, and lots more.

Just like Funnelytics – you can add and create as many complex diagrams as you want on your funnel. Traffic entry points, condition statements, sales page, bumps and upsells, email sequences, etc…

I didn’t forget to mention that the prebuilt visualized funnels are for different industries, which makes it easy for you to get started easily. Lead gen, webinar, product launch, high ticket, survey, and many other types of funnels

Features of GERU

  • It calculates/forecasts everything your funnel would make
  • Comes with more than 30 funnel blueprints
  • Perfect for agency owners and team members
  • Easy to use with a drag and drop builder
  • Great reporting functionality
  • You can use it on your favorite device
  • Great support and community

Pricing of GERU

  • Geru Standard plan at $37/mo
  • Geru PRo plan at $79/mo
  • Enterprise plan – contact support

>> Try GERU

#3: MarketPlan.io

MarketPlan funnel mapping tool

MarketPlan is the newest funnel visualization tool I recently discovered while updating this funnel mapping tool list in late 2020. It helps marketers in better planning and tracking of their Marketing Campaigns.

With a ton more built-in tools for online business owners.

With MarketPlan funnel visualization tool you’ll be able to see all of the pages for your whole campaign or funnel in one place, and effortlessly manage, project, and track your visitors, leads, and sales from start to finish.

Although, claiming to be an all-in-one marketing platform – I see MarketPlan.io as more of a funnel mapping software trying to help marketers accomplish other mini-tasks.

Here are the tools provided my MarketPlan aside funnel visualization:

  • Write and organize your emails within the software
  • Blog planner
  • Ad management
  • Chat app management
  • Keyword planner to keep track of keyword performance
  • Kanban for assigning tasks

Apart from being a pretty good funnel mapping software and marketing funnel stimulator – MarketPlan.io can also be amazing when it comes to collaborating with teams.

With the collaboration functions you:

Keep your team all on the same page (literally). Assign tasks, create comments, chat and send files, get progress notifications, and update to-do’s on the Kanban, all without leaving the app.

MarketPlan Pricing

  • Solo Free-forever plan
  • The basic plan at $19 per month
  • Pro plan at $97 per month
  • Agency plan at $297 per month

>> Try MarketPlan.io

#4: Sketch Funnels

SketchFunnels visualization software

Sketch Funnels is a funnel planning software that I also discovered lately.

Sketch Funnels funnel mapping and visualization tool. An intuitive solution for funnel experts who works on client funnels.

You can use Sketch Funnels to craft, organize, and create a visual representation of your customer journey. But, not as sophisticated as Funnelytics and GERU.

It also has a drag-and-drop visual editor and quite a lot of elements that help in bringing your ideas to life. You will even have the option to print your mapped sales funnel or share it with others.

Features of Sketch Funnels

  • Lots of elements for different types of pages
  • Ability to print and share your sales funnel diagram
  • Create reusable templates
  • Great support and interactive Facebook group
  • Free for the first one month

Sketch Funnels Pricing

Sketch Funnels price starts free for the first one month and then after that you start paying $9/mo or $79/year

>>  Try Sketch Funnels

#5: Funnel Flows

Funnel flows funnel mapping software

Funnel Flows is another dedicated funnel visualization tool for mapping out your entire sales funnel in a visualized manner before needing the services of a sales funnel building software.

Funnel Flows has most of the funnel mapping elements you need to represent your pages, traffic sources, follow-up icons, and a few more…

Funnel Flows is the definition of simplicity when it comes to sales funnel visualization software. It comprises the basic funnel mapping features and not as sophisticated as GERU and Funnelytics.

Features of Funnel Flows

  • Simple funnel mapping editor
  • You can create unlimited projects
  • Done-for-you templates available
  • Ability to share links

Funnel Flows Pricing

Starts at $19/mo

>> Try Funnel Flows

Some Other Funnel Mapping Tool And Chart Maker

All the applications I listed above are tools I call dedicated tools for funnel mapping visualization and drawing. There are few other tools I’d like to include which aren’t specialized software but they can serve as an alternative.

Here are they:

#6: Google Drawings

Google drawing is a free, web-based diagramming software developed by Google which allows you to collaborate and work with others in real-time to create flowcharts, mind maps, concept maps, organizational charts, and other types of diagrams.

This also means that you can map out your sales funnel using this free Google tool.

As you may know, this free funnel mapping tool isn’t as sophisticated as the ones above but it can in a way, and also lets multiple users open and edit drawings simultaneously in real-time.

Google drawings are hosted within Google drive and everything you create is saved by default.

Features of Google Drawings

  • It is free to use
  • Supports multi-users or teamwork
  • Also works offline
  • Allows editing of images the way you want
  • Available of mobile devices
  • There are no funnel templates
  • Not a special funnel mapping app

Price of Google Drawings

Free to use funnel visualization tool

#7: MindMeister

MindMeister is an online mind mapping application that allows you to visualize, share, and present your thoughts visually through texts. This tool can also function for project planning, brainstorming/idea management, note-taking, and presentations.

I do not really see MindMeister as a marketing funnel visualization software because that wasn’t what it does best, unlike Funnelytics, GERU, and Sketch Funnels. But it can also serve you in mapping out your sales funnel.

But when it comes to mind mapping software, it’s one of the best you can find.

It helps you map a lot of creatives tasks with a cool feature – like collaboration, presentation slides, project strategy, and a few others. With over 10 million people already using this visualization software on various devices…

You would know that it has a lot to offer.

Features of MindMeister

  • Sharing and collaboration feature with clients and teams
  • Ability to add external attachments/multimedia
  • Export and import features to different formats
  • Can be used on mobile devices
  • Custom branding, team domains, and themes

Price of MindMeister

Pricing starts at $4.99/mo

#8: Visio

Microsoft Visio is a software for drawing a variety of diagrams. These include flowcharts, data flow diagrams, organizational charts, process flows, building plans, 3D maps, and many more.

This is a program that falls under the Microsoft Office Suite products. This software isn’t really a special tool for mapping out a sales funnel, but it can function as a tool for drawing and visualization projects before execution.

Features of Visio

  • Used for complex kinds of stuff
  • Create all kind of diagrams, maps, and chart

Visio Pricing

Starts from a free plan

#9: Lucidchart

Lucidchart is an intuitive, collaborative, and special mind mapping tool that you also serve as an alternative to sales funnel mapping software for marketers with a drag and drop functionality, group chat, and comments. Commonly used by teams to create and edit mind maps.

This is a close alternative to Visio and also used for creating professional flowcharts, diagrams, and lots more.

Features of Lucidchart

  • Easy to use software
  • Has a collaboration functionality
  • Hundreds of templates to choose from

Lucidchart Pricing

Lucidchart offers a free option and a paid subscription starting from $4.95/mo.

#10: Creately

Creately is an online diagramming tool and falls under the same umbrella as Lucidchart and Microsoft Visio. It lets you create flowcharts, collaborate, and visualize ideas.

With lots of diagrams and thousands of examples and libraries, Creately allows its users to quickly bring out their ideas using the prebuilt templates. This also serves as a mind mapping tool for business owners.

Features of Creately

  • Importing and sharing capability
  • Unlimited templates to choose from
  • Ability to work offline

Creately Pricing

There is a free plan and a paid plan which starts from $5/mo.

Final Thoughts – Which Should You Use?

It is always said that ideas without proper planning and execution mean nothing but a dead dream, right?

You got sales funnel ideas, but you need clarity on how to put it all the pieces together, get it off your head, and execute quickly before it vanishes into thin air.

With an easy to use, drag, and drop sales funnel visualization tool, you can build out a plan for your funnels without needing a degree or taking a special funnel building training.

And there you have it all – funnel mapping tool options to choose from.

By the way, in my opinion on which is the best I would say Funnelytics is the Beast (currently comes with free templates and stuff) on this list followed by GERU.

If we’re to compare Funnelytics vs Geru head-to-head, I would say a few areas where Funnelytics outshines Geru is funnel tracking, free funnel templates/vault, collaboration, and community access. Geru lacks these.

As for Funnelytics vs MarketPlan.io, I’d give MarketPlan.io a lead when it comes to team collaboration and project management. That said, Funnelytics remains my favorite because of the free templates and my ability to share and export funnel maps.

If you’re not in for a sophisticated solution like funnel tracking, advanced reporting etc, then settle for something like Sketch Funnels or Funnel Flows.

But if I’m to place a bet on any of the above – it’d be Funnelytics.io hands-down!

Watch the video below:

Those are special tools for visualizing your sales funnels without having to complicate your funnel creation processes.

Like I always say, at the end of the day, it boils down to your preference, level of business, and what you wish to achieve.

Which of the funnel simulators or funnel visualization tools are you starting with first? Let us know in the comments.

Khris Steven

My mission is to equip and arm you with the precise marketing tools, resources, strategies, and tactics to help you make IMPACT, SERVE more and (of course) EXPLODE your income so you can live life on your own terms.

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