Is Copywriting A High-income Skill

The short answer is: Yes! In an increasingly digitized world, the demand for copywriters is steadily increasing. 

With advertising becoming increasingly digital, marketers are now looking for copywriters who can help them sell their products through online ads instead of traditional advertisements. 

If you’re considering a career in copywriting, you’re probably wondering if it’s a high-income profession. 

You see, the average copywriter can make up to $57,000 every year. But that’s just for an average writer.  Depending on your experience and skill set, you can make anywhere from $30K-$90K per year as a copywriter. 

Let’s dive in and examine what makes copywriting a high-income skill.

What is Copywriting Really About? 

Copywriting is the art and science of persuasion through written words. It is a marketing tool that can help you sell more products or services. 

Copywriting is about crafting words that sell. And to do that, you need to understand two things: who you’re writing for and what you’re selling.

Copywriting is all about persuasion. You’re taking words and using them to convince someone to do something

That “something” could be anything from buying a product to signing up for a newsletter. 

Once you understand those things, it’s just a matter of putting the right words together to make the sale. 

Let’s take a look at Stitch Fix. This website assists customers in finding a fashion style that suits them.

Stitch Fix Website Copy

The little message on its website is copywriting. It encompasses the end product of a copy which is to take action — “Take your style quiz.”

Copywriting: A High-income Skill?

About ten years ago and even further, people saw writing as a ‘hobby.’ When you tell someone you are a writer, they say you should “get a real job.” 

But as the world started advancing more, people started seeing writing differently. 

In the digital world, content rules the day. Businesses need quality content from social media updates to website copy to email marketing campaigns to attract and retain customers. 

They are willing to pay anyone a huge amount of money to create compelling copies that boost leads and drive sales. 

This is why copywriters are in high demand. 

A job that is important and in high demand fetches more money. 

What Makes Copywriting A High-income Skill?

Copywriting is a high-income skill because it’s a skill that can be used in a wide variety of industries and fields. A good copywriter can write effective and persuasive copy for websites, brochures, advertisements, emails, and so on. Many businesses are always looking for talented and skilled copywriters who can help them market their products or services effectively.

Copywriting is a skill that can help you make a lot of money.

In fact, many people consider copywriting as a great side hustle to boost their income.  And it’s not hard to see why. Now let’s critically examine what makes it a high-income skill.

1. Copywriting is a skill that is in high demand: Companies are always looking for good copywriters to help them create compelling content that will sell their products or services. And they are willing to pay top dollar for the best talent.

2. Copywriting can create multiple income streams: A freelance writer can make more money with multiple high-paying clients. But that’s not all; they can also earn money through blogging (if they have blogs) or affiliate marketing

I think copywriting is one of the best ways to create more passive income streams. For example, you can create ebooks, online courses, and other types of content that you can sell repeatedly.

3. Copywriting is a great foundation skill for getting other high-paying jobs: You may know that copywriting helps promote sales and boosts leads. But do you also know that a copywriter can double as a content writer and marketer? 

Yes, you need to take extra courses to develop the right skills. But as a copywriter, you can create web articles, social media captions, and ebooks for a company whose goal is to create content that sells. 

Alex Cattoni, a very successful copywriter, once said in her blog that “good copywriting is marketing.” And I agree with her 100%. 

Both require deep market research, target customer analysis, strategy, etc. They have a lot in common, but I’m not going into that now. Maybe I will write a post about their differences and similarities later.

Is Copywriting A Good Career?

While it’s true that copywriting is a high-income skill, it’s also important to consider if it’s a good career. After all, many high-income skill jobs are not necessarily worth pursuing. 

So, is copywriting a good career? With all of the facts in mind, the answer is yes, and I’m not just saying it because other blogs say so. 

Later in this post, I will show you a list of amazing copywriters who are killing it and earning millions.

There are many benefits of being a copywriter that make it a worthwhile career choice. 

For example, you can work remotely. You don’t necessarily have to be in a physical office to be a copywriter. Yes, most companies want their in-house writers to work on-site, but not all of them. Also, freelance copywriters work remotely. 

Also, the average age of copywriters is 41 years old. This means that it’s a career that you can start at any age. You don’t have to be young to start. 

Copywriting is also a viable career option because it is in great demand, with a 7.6% increase projected between 2019 and 2026. 

In fact, the U.S alone has over 4,536 copywriters, as shown in recent statistics. 

Copywriting is a good career to choose if you enjoy writing and have a knack for persuasion. It can be a highly creative and lucrative profession, potentially earning a good income. However, it is also a competitive field, so it is important to know the challenges involved.

It’s a creative field that allows you to use your imagination and storytelling skills to craft compelling copy that sells products or services. It’s also a highly versatile field, allowing you to work in a variety of industries and on a variety of projects. And it’s a relatively stable career with good job prospects.

Very Important Note: Hey guys! Before you continue reading this post, let me drop this here. Before starting as a copywriter, or if you are already into copywriting, you should know that this career involves a lot of brain power

I have seen many so-called “copywriters” chew things up from the internet and spit them back into their copy. 

It is ridiculous because the copy comes out looking like every other thing we see on the Internet, nothing compelling or creative. So get prepared to use a lot of brain power. 

What Type of Copywriting Pays The Most? 

There are many different types of copywriting, each with its own unique benefits. And while some types of copywriting may pay more than others, choosing a type that suits your strengths and interests is important.

That said, here are some of the most popular and highest-paying types of copywriting and their niches;

1. Direct Response Copywriting

As a direct response copywriter, you’re responsible for writing persuasive sales letters, emails, landing pages, and web pages that convince people to buy products or services. Here is an example with Shopify.

Direct Response Copywriting

You’ll be paid based on how well your copy performs, so it’s important to have a strong understanding of direct response principles. 

Here are some tips for writing effective direct response copy:

  • Keep it short and sweet: No long and unnecessary words. The average attention span is only 8 seconds, so you must make your point quickly. Get to the point and remove any fluff or filler content. Every word should serve a purpose.
  • Use persuasive language: Your goal is to get the reader to take action, so use language that will convince them. This could include words like “free,” “guaranteed,” and “now.”
  • Make an offer they can’t refuse

2. Website Copywriting

As the world increasingly moves online, businesses need compelling content to drive traffic to their websites and convert visitors into customers. That’s where website copywriters come in.

A website copywriter is a writer who specializes in creating compelling, persuasive, and interesting content for websites. Website copywriting aims to help businesses achieve their marketing and sales goals by writing text promoting their products or services. 

3. Email Copywriting

Email copywriting is one of the most common and in-demand types of copywriting today. It’s used in countless industries and businesses, from eCommerce to B2B to nonprofits. And it’s a great way to make money as a freelance writer.

Email copywriting is a highly effective way to generate leads and sales for your business.

And it’s one of the highest-paying copywriting niches.

But it’s not just about the money. Email copywriting is also very effective in building relationships with customers and prospects. This is a goal for many businesses. 

4. Blog Copywriting

Copywriting is one of a writer’s most essential and lucrative skills. And while there are many types of copywriting, from advertising to web content, one type reigns supreme when it comes to paying: blog copywriting.

Why? You might ask. Businesses know that a well-written blog post can drive traffic to their website and convert readers into customers.

A good blog post can also be shared on social media, further increasing its reach and potential for sales. Businesses are willing to pay top dollar for quality blog copy. 

Blog copywriting is not the same as website copywriting but is closely related. 

5. Ad Copywriting

Ad copywriting involves writing the text for advertisements or marketing materials. The goal of ad copywriting is to persuade the reader, listener, or viewer to take the desired action, such as making a purchase.

As an ad copywriter, you will create compelling, attention-grabbing headlines and body copy for advertisements. 

You will be working closely with the marketing team to create marketing campaigns. So, you should have important basic marketing skills to succeed in this role. 

6. SEO Writing

SEO writing is creating content that ranks well in search engines. It’s among one of the most lucrative and in-demand copywriting niches. As an SEO writer, you’ll create optimized content for search engines to rank high in SERPs (search engine results pages).

To do this, you’ll need to have a strong understanding of SEO best practices, keyword research, and on-page optimization, and write compelling copy that both search engines and readers will love. 

Also, SEO writers need to understand lead generation and sales funnel down to the last period. 

You can easily command $100+ per hour as a freelance SEO writer.

7. Ghostwriting

The best thing about ghostwriting is that you can write about any topic that you’re passionate about. You don’t have to be an expert on the subject, but it helps if you are.

If you’re not an expert, you can still get started and learn as you go. With the rise of content marketing, many more businesses are looking for high-quality content. But they don’t always have the time or resources to create it themselves. That’s where ghostwriters come in.

If you’re a good writer, you can make money as a ghostwriter. Some of the highest-paid ghostwriters earn over $100,000 per year.

Ghostwriting has many benefits, including the fact that it can be a very profitable niche.

As a ghostwriter, you will be paid to write articles, books, blogs, or other content for another person. 

The person who pays you will be credited as the author. But it’s okay if you add more green notes to your bank account. 

8. Technical Writing

Technical writing is a high-paying niche. 

This demand will only grow in the future, so now is a great time to get into this field. 

Technical writers produce how-to guides, manuals, and other documentation to help people use products or services. They typically have a degree in English, communications, or journalism, as well as experience in the field they are writing about. 

Okay, let me just say this, a technical writer is not the same as a tech writer. But yet, people use them interchangeably. Let me save you the stress.

A tech writer is a “technology” writer. Which means they write about the latest technologies and their trends. For example, a web3 content writer is a tech writer. 

A technology or “tech” writer can be a web developer or even a software engineer. 

Now you know the difference, don’t mix them up again. Thank you. 

Let’s move on. 

9. Video Copywriting

As the demand for online video content continues to grow, so does the need for skilled video copywriters.

Video copywriters are responsible for creating the script or treatment for videos. This can include anything from explainer videos and product demonstration videos to educational videos and even commercials.

To be a successful video copywriter, you need to have a strong understanding of both the written word and the art of visual storytelling. You must capture your audience’s attention and keep them engaged throughout the video, usually for a few minutes. 

Another Very Important Note: Whatever type of copywriting you choose to do, always resist the urge to try and sound smart. 

No one will give you accolades for your intellectual prowess. Nobody cares. It’s sad but true. They want to see how your offer benefits so they can buy or move on. 

Resist the urge to use big words. In fact, here is a hack: The simpler, the better. You don’t expect your readers to carry dictionaries just because they read your copy. 

Write for the 7th-grade level. The audience needs to take action in the spur of the moment.

How To Be A 6-Figure Earning Copywriter 

Now we have seen that copywriting is a high-income skill, the most important question many aspiring copywriters ask is HOW to earn high as a copywriter. 

Copywriting is for everyone, but you don’t have to rush into it. 

You will not start earning thousands of dollars in your first few projects. Don’t let anyone lie to you. Although the copywriting industry is in high demand, it has become very competitive. This means you must be intentional about growing yourself into a 6-figure earning copywriter. 

1. Get The Right Resources

Before starting as a copywriter, you need to start with the right resources. There are plenty of ways to learn about these high-income skills. 

Top Copywriting Blogs

Blogs are the best ways to learn a new skill. In fact, almost every piece of information you need can be found in blogs just like this one. 

When I wanted to learn more about affiliate marketing and blogging, my first sources of knowledge were blogs and YouTube videos. 

Another great benefit of reading blogs is learning from the blogger’s point of view. Some bloggers will walk you through the step-by-step process of all you need to learn.

Finally, blogs are niche-based, meaning there are specific blogs for specific niches.

There are copywriting blogs every newbie copywriter should follow to get started.  

1. Copyblogger 

#1 Copywriting Blog

Copyblogger is a bank of information for any copywriter, content creator, or marketer. The blog covers everything about writing online copies, overcoming writer’s block, and gaining customers and audiences using content

Brian Clark founded Copyblogger in January 2006, and for over a decade, he has taught how to create and write persuasive online content.

The blog has specialties in the following areas:

  • Internet Marketing
  • Conversion Optimization
  • Content Marketing
  • Email Marketing, and 
  • SEO Copywriting. 

Copyblogger consistently dishes out writing and copywriting information on the websites, LinkedIn account, and the Copyblogger Fm. Dozens of copies will turn you into a copywriter and keep guiding you on the part. 

Copyblogger does not just cover details about copywriting. It also teaches you how to find customers with your content, create successful email newsletters, and other information to help you grow into a successful copywriter in the digital world. 

2. Copywriting Course

#2 Copywriting blog

Neville Medhora runs the Copywriting Course. The agency trains individuals and teams on how to write outstanding copies that perform. 

The Copywriting Course is a multi-part program that will walk you through all the formulas, strategies, and tricks of the trade for creating copy that sells well. Additionally, there are weekly office hours where you can get real assistance. 

3. CopyHackers

#3 Copywriting blog

Copyhackers, founded in 2011, specializes in web copywriting, conversion copywriting, email marketing, Facebook ads, and sales pages. 

The blog is designed to teach you how to write copies that will move people to action. They help you boost conversions using your words. Joanna Wiebe founded Copyhackers. 

Unlike other copywriting platforms, Copyhackers has a 100% focus on sales. The Copy school is not just for freelance copywriters but also entrepreneurs and business owners.

4. Success Works

#4 Copywriting blog

Heather Llyod Martin founded Success Works in 1998. It is all about SEO copywriting. 

Remember the types of profitable copywriting we saw earlier? If you want to be an SEO copywriter, this is the place for you. 

The blog specializes in online writing, SEO writing, direct response copywriting, content strategy, content marketing, and copywriting training. 

There’s also an SEO Copywriting Certification Program that teaches in-house and freelance writers SEO copywriting. Success Works does not end at just training SEO copywriters; they also expose you to quality companies looking to hire. 

For me, this is the real deal.

The founder, Heather, has delivered speeches on writing at conferences such as SMX, PubCon, SearchFest, AWAI’s Web Writing Intensive, Search Engine Strategies, MarketingProfs, and others.

So you can be sure she knows what she is talking about in her blogs. 

5. Copywriter’s Crucible

#5 Copywriting blog

Matt Ambrose is the brain behind the Copywriter’s Crucible. The blog is a direct response copywriting platform. Matt Ambrose is a copywriting strategist who has written copies for global tech brands and B2B marketing agencies. 

The writer pours out his 14 years + of experience in his blog. So there is some wisdom to get from here.

Top Copywriting Tools To Help You As A Copywriter

The next resources to help you are copywriting tools. Like how a successful farmer should know his tools inside out, a high-earning copywriter must know his too. 

You can’t expect to be successful if you don’t know the best tools to use for your success.

Any copywriter passionate about his writing has several tools to work with. These tools ensure your work remains organized, has a smooth flow, and increases reader interest.

Here, I have listed the top copywriting tools every copywriter must have. 

Note: These are the top best. This means there are other great tools, but these top the chart. 

Another note: I won’t go deeper because this blog does not discuss copywriting tools. Let’s not lose focus. 

1. Jasper AI 

#1 Copywriting Tool for Faster Writing

For me, this is one of the best AI copywriting tools every newbie copywriter must have. The Jasper AI is an AI writing software that creates engaging content and copies within minutes.

As a newbie copywriter, you can test your writing skills with this AI software. Jasper AI helps create engaging content 10x faster than a regular writer. 

The best part is that it writes every type of copy. 

While you need to try it, remember that you mustn’t use AI all the time, or else your copy will lack originality.

2. Grammarly

#1 Copywriting Tool for Faster Writing

The Grammarly tool is a great tool to use, especially as a newbie copywriter. You are definitely going to make some mistakes. No matter how often you read and reread a copy, you might overlook some misspelled words and grammatical errors. 

People get tired of reading content where there are grammar and spelling blunders.

Some expert copywriters believe that Grammarly is not a perfect tool for checking errors. But is there any perfect tool? Well, they are right to an extent. 

While using Grammarly, do so with caution. You can get the fair premium version. You can also get the chrome browser extension for your Google docs. 

3. Hemingway

Most times, you write without knowing if it’s readable or not. The Hemingway app helps remove jargon from your copy.

The best copies are readable and easily understood by a 6th or 7th grader.

Hemingway wants you to produce content with words that your audience can easily consume. 

4. CoSchedule Headline Analyzer

Best Copywriting Tool for Creating Captivating Copy Headlines

Great headlines are necessary for every copy. If your headline can’t attract your readers, you lose them.

The CoSchedule Headline Analyzer is the best tool for creating engaging and optimized headlines. They recommend a score of 70 and above. Your headlines help in driving traffic to your sites. 

5. Copyscape

Best Copywriting Tool for Checking Plagiarism

Plagiarism is the worst sin any copywriter can commit. It goes against everything creativity stands for. Thankfully, Copyscape is there to redeem you from that sin. I can’t tell you how many times this tool has saved me. 

Sometimes, you can write a very engaging piece of copy only to find out that the majority of that piece exists somewhere else.  It’s an innocent error, but the internet never forgives. 

Copyscape is the most popular tool copywriters use to ensure they are not treading on dangerous grounds of plagiarism. 

6. Cliché Finder

Copywriters fall victim to using clichés in their copy. The Cliché finder highlights overused expressions so you can remove or rephrase them.

7. Stock Images

Images motivate your readers to keep reading. Shutterstock is a source for stock images. You can visit Pixabay, Unsplash, and Pexels for high-quality free images.


Let your dictionary be your friend. In writing copies, you may need alternative words to avoid repetition.

Take Free Copywriting Courses

You can’t learn copywriting from just reading blogs. You also need to take some courses where the tutors will teach you step-by-step processes to become an excellent copywriter. 

Unfortunately, these courses can be expensive, especially if you are still new to the copywriting industry. 

However, some marketing and business websites offer free copyright courses (classes and videos).

The essence of the free courses is to give you a solid foundation in the copywriting industry. Some 

Some of the websites to learn copywriting include.

1. Udemy 

Udemy’s copywriting course offers both free and paid courses. The only difference between the paid and free courses are certificate of completion, direct instructor message, and Question and Answer.

Several tutors in Udemy offer these courses. Some classes treat copywriting as a whole in a series of videos, while some take an aspect of copywriting and teach in several videos. 

2. Alison

Alison, just like Udemy, is an application that offers various free and paid courses. Its copywriting courses are apt and very clear. The courses prepare you for a successful career in copywriting. 

Alison gives certificates, even for its free courses. You get certificates on courses like:

  • Advanced copywriting skills and certificates 
  • Basic concepts and techniques of copywriting 
  • Mastering the art of Persuasive Writing
  • Copywriting for conversions: How to write persuasive content 

You can also take it further by imagining some marketing courses on your list. 

3. Coursera

You can’t mention online course websites without listing Coursera. The website offers various free and paid courses on copywriting. 

Since the concept of copywriting can be broad, Coursera fused it with other topics like creating writing, content marketing, SEO, etc.

Note: Don’t expect to get all the deep insights and knowledge on only free courses. When you start earning as a copywriter, I advise you to invest in your knowledge. 

Pay for some paid courses on copywriting. They will not only teach you the basics, but they will also go deeper and tell you the secrets you never knew about copywriting. 

Paid courses, like those on Udemy, offer more value than free ones. 

Watch YouTubeTutorials 

YouTube is another great place to get resources. On YouTube, many incredible copywriters are not afraid to share their knowledge on how to earn crazy money as a copywriter. 

When I wanted to start blogging, I read blogs and watched Youtube tutorials. Watching successful bloggers share their ideas and tips on successful blogging inspired me. 

Here are some of the Copywriting coaches that inspired me and why you should follow them. 

1. Alex Cattoni

Copywriting YouTube Tutorial

Alex Cattoni is the founder of Copyposse, an active online community for old and new copywriters. In her YouTube videos, she shows you how to become a copywriter, even if you have no previous writing experience). 

You will also learn how to create the perfect portfolio that lands high-paying clients. 

Here is a free YouTube video: How To Become A Freelance Copywriter & Get Your First Client

2. Sarah Turner Agency

Copywriting Tutorials on YouTube

Sarah Turner is your girl if you are an aspiring copywriter in the medical/Health niche and need inspiration. 

She teaches her subscribers how to write compelling copies in the medical niche. Writing copies for this industry can be tricky because you have to get all your facts right. 

You are persuading people to take an action that involves their life. If you are to do it, you have to do it right. You are a copywriting expert in the medical/Health areas.

3. Mike Nardi

Copywriting Coach on YouTube

Mike Nardi is a freelance copywriter, YouTube content creator, and an experienced sales expert. He is like a Fiverr genius. 

As a freelance copywriter, he teaches people how to earn so much money online. Many people find it difficult to get their feet on the ground regarding copywriting. 

Mike shows you how to do it and how to earn crazy money while doing it. 

So, check out Mike Nardi if you want your big break on Fiverr as a copywriter. 

4. Jacob Mcmillen

YouTube Copywriting Coach

Jacob Mcmillen is a freelance copywriter who trains others in such roles. He is an Email Marketer and deals in content strategy and email workings.

One great thing I love about Jacob is that he knows how to break down complex writing concepts into something simpler. You can easily understand his videos, even if you have no idea about copywriting. 

Jacob is very particular about teaching you how to make a lot of money as a copywriter. He also has a website where he shares more valuable ideas about copywriting. 

Right skills for Copywriting Success

Copywriting is more than just writing; it’s an art and a science. There are certain skills you need to be successful. 

1. Creativity Skills

Copywriting involves lots of creativity. Every word needs to be carefully crafted to make sense. 

Writing out a message that interests people takes a lot of creativity. 

If you are not ready to develop this skill, I’m sorry, but you will find it difficult to win clients. 

You need to develop compelling and desirable copy that will make readers want to purchase your product. 

2. Strong Writing Skills

This means writing clearly and concisely, with a strong voice. You also need to tell a story that engages your reader and keeps them hooked until the end. It takes practice. 

3. Communication Skills

You must be able to communicate clearly and effectively. This means being able to write well, but it also involves other skills such as public speaking, presentation, and networking.

4. Technical Skills

For copywriters in the Digital Marketing Niche, you need to understand the basics of HTML and CSS. You should also have a working knowledge of popular content management systems (CMSs) like WordPress and Drupal. And it wouldn’t hurt to know a little about Javascript and PHP. 

5. Research Skills

As I said earlier, copywriting involves a lot of market research, customer analysis, and strategic design. You can’t just get up and write a copy without understanding the market or the audience you are writing for. 

It will only end up in a huge disaster.

It doesn’t matter what you’re writing, whether it’s a web page, a brochure, or a simple blog post. If you don’t have the right information, you will not do a good job.

And research isn’t just about finding out facts and figures. It’s also about understanding your audience, which means finding out what they want and need. Only then can you give them what they’re looking for. 

Here are a few hacks for doing good research: 

  • Get familiar with other search engines, such as DuckDuckGo and StartPage,
  • Use social media sites such as Twitter and LinkedIn to find out what people are talking about.
  • Ask questions 

6. Problem-solving Skills

As a copywriter, you will often be tasked with solving problems for your clients. This could involve anything from creating a new tagline for their business to creating an explainer video script that breaks down a complex concept. 

To succeed in this role, you need to think creatively and come up with solutions that are outside the box. 

Bonus Tips

1. Identify Your Niche

You need to decide which type of copywriting you want to specialize in. While this might seem obvious, it’s a very important step. 

After all, you want to be sure that you’re targeting the right audience and that they will purchase your product. 

But, as I will always advise, just because you have a niche doesn’t mean you cannot be flexible. Clients love and pay copywriters who are very flexible and can write on any topic or format they wish. 

Being flexible makes you more valuable as a copywriter. 

2. Build Your Portfolio

Your portfolio is like your CV. 

Look, nobody cares if you have a Ph.D. in communication or English. What they care about is your proof of work. To land high-paying clients, you need to show you have what it takes to handle such clients. 

Let your work do the speaking. 

If you don’t have experience for your portfolio, you can always volunteer to write for local businesses near you. Or write a fake sales page or marketing ad. 

Who says you must have a real client to write a copy? 

3. Join a Professional Organization 

There are many benefits to belonging to a professional organization, including access to job boards, networking opportunities, and discounts on conferences and seminars. 

Some examples of copywriting organizations include Freelance Writers Den and Media & Content Marketing Association.

Being a member of a professional organization also allows you to network with other professionals in the field. This is valuable because it allows you to share ideas, get feedback on your work, and learn from others who have more experience than you do. 

4. Stay Up to Date With the Latest Trends 

Trends are always changing. You shouldn’t be the one who has the last part of everything. 

Companies love a copywriter who is proactive and up-to-date about the latest trends in the industry. 

This will help you create content that resonates with your audience and help you earn good money. You’ll know what works and doesn’t, and you can adjust your strategies accordingly.

Average Salary for Copywriters in 2022

Depending on experience, education, location, and the type of company they work for and also the type of niche, copywriters are paid an average of $56,129 in the United States per year with a projected total pay of $60,934 as of 2022 

In general, copywriters with more experience tend to earn higher salaries than those with less experience. So you need to focus on increasing your experience. 

The company a copywriter works for can also affect their salary. 

For example, copywriters working for large companies or industries such as advertising or marketing may earn more than those working for smaller companies or industries. 

The location of a copywriter’s job can also affect their salary. Copywriters in large cities typically earn more than those in smaller towns or rural areas. 

The average salary for a website copywriter is around $60,000 per year, but experienced website copywriters can easily make six figures or more.

Email copywriters can make upwards of $500 per email depending on skill and experience; some even make over $1,000 per email.

According to Zippia, the average salary of a technical writer is $73,700. There are many reasons for this, but the most important one is that technical writers are in high demand.

According to career explorer, the need for technical writers will increase by 10.9%

As our world becomes increasingly complex, there is a greater need for clear and concise instructions on using the products and services we rely on.

Ads copywriters can make a pretty penny crafting compelling ad copy that sells products and services. The average salary for an ads copywriter is $75,000 per year.

Top Places to Find High-paying Copywriting Jobs

Writing jobs can be hard to find if you’re not looking for the right place. Due to the increasing demand for writers, there are now platforms.

1. ProBlogger

Best Job site for High-paying Copywriting Jobs

One of the greatest job boards for bloggers is ProBlogger. It’s an excellent resource for copywriting jobs and a good way to find freelancers.

The site provides various resources for bloggers to improve their blogs and draws some of the world’s top writers and authors.

Job offered:

  • Content writers
  • Ghostwriters
  • Editors and proofreaders, and so many more


Your pay on this platform is based on your work.

2. Upwork

Copywriting Job Site For Newbie Copywriters and Freelancers

Upwork is one of the most popular sites for freelancers, especially writers. Every day, hundreds of new writing jobs are uploaded on the site. 

You can search for jobs, submit proposals, and get paid all through the site. The pay rate varies depending on the client, but you can expect to earn anywhere from $10-$100 per hour. 

Job offered:

  • Freelance writing
  • Web design
  • Content writing
  • Social media marketing
  • Email writing 
  • Copywriting


Upwork charges a nominal fee depending on your type of account. It ranges from 20% for your first billed $500 to 5% for lifetime billing after a total billing of $10,000. 

3. FlexJobs

Jobsite For High-paying Copywriting Jobs

FlexJobs is a job website focused on people looking for flexibility in their work. They offer work-at-home, part-time, and freelancing opportunities. FlexJobs promises that every process they list is flexible and free of scams. 

Job offered:

  • Technical writer
  • Social media specialist
  • Copywriter
  • Content writer
  • Managing editors
  • Social media assistant
  • Ghostwriter 
  • SEO writing and so much more


On this platform, your pay depends on; word count, kind of work, level of expertise, and your advertiser. 

4. Indeed

Indeed is a website that’s free to all. It allows job seekers to search for jobs, save job ads, apply directly to job postings, and upload resumes. 

Indeed collects job postings from all over the internet and allows employers to submit positions directly to their sites.

While Indeed has opportunities in various industries, it is especially handy for freelance writers seeking writing gigs.

Jobs offered:

  • Social media manager
  • Freelance copywriter
  • Blog writer
  • Copywriter
  • Content Creator
  • Digital and content marketing manager
  • Email marketer


Your earnings vary depending on your area of expertise. Blog writers are paid 2.5cents per word with a minimum of 2500 words, $15.00 per hour for freelance editors, and $61.29 for WordPress developers. 

5. Textbroker 

Textbroker is a content mill that allows you to sign up and start writing articles for businesses immediately. You are assigned a star rating based on your quality of work, which determines how much you get paid per article ($0.007-$0.05 per word).

Jobs offered:

  • Content writing
  • SEO Specialist
  • Copywriting
  • Freelance writing


Are Copywriters in High Demand in 2022?

The answer is a resounding yes! In fact, I believe that copywriters will be in even higher demand in the next few years as businesses increasingly focus on content marketing and SEO. 

What are the Core Copywriting Skills I Should Have?

  • Strong writing skills
  • Communication skills
  • Technical skills
  • Creative thinking
  • Problem-solving skills
  • Interpersonal skills
  • Research skills
  • Develop strong writing skills

What are the Principles of Copywriting?

  • Keep it simple
  • Know your audience
  • Use strong yet simple and attractive headlines
  • Write to benefit the reader, not yourself
  • Use active voice
  • Use short sentences and paragraphs

How Much Should I Charge a Client?

There is no definite answer to this question, but I can give you some tips. You can discuss with your client how much they are willing to pay. 

Note: Don’t be so desperate to land a client that you end up undercharged. Know your worth and show your benefit. Don’t be afraid to negotiate. 

Finally, to be a great copywriter, you must write copies daily. Practice your skills so you can improve. Consistent practice makes perfect. 

Final Thoughts

Copywriting is a high-income skill and a great career for people who want to work from home. It’s also a great option for those who want to work in creative fields, as it requires a lot of creativity and imagination. 

Copywriting was in high demand since advertisers needed people to write ads for websites, social media posts, and even emails. 

If you have the right skills and are willing to put in the effort, you can earn good money as a copywriter. 

I hope you found this article very helpful. Let me know your thoughts in the comments.

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