ClickFunnels $97 vs $297

Too not long ago I switched and upgraded my ClickFunels pricing plan from $97 to $297 per month.

It was a critical thought process for me. But after about 1 week of back and forth with my gut. I gave in.

And finally upgraded my ClickFunnels plan. I did not upgrade just for the fun of it. (And who says investing in a business is a fun thing?)

Not because I was too rich either. No

Not because I’m a die-hard fan of ClickFunnels. No

Was it because my funnels were converting (or not converting) like crazy (like lazy) and felt like “upgrading would make an impact on my business”. Hell no!

Well, the reason I actually did made the switch isn’t far-fetched. I needed more funnel space.

But hold on! There’s more to the ‘funnel space’. That’s what I’m going to reveal to you.

Plus, you’ll also find out:

  • Why funnel space mattered to me a lot (not gonna make sense to you lol)
  • The things I had to consider before moving from the $97 to $297 plan
  • Why it was a no-brainer for me to upgrade from $97/mo to $297/mo
  • List of the core differences between the ClickFunnels $97 vs $297 plan

Then help you make a clever decision on which you should stick with, and WHY.

Before we dive into the meaty part of this post lets take a look at…

Why a Sales Funnel (and ClickFunnels) Matters?

Right now, sales funnels are widely known and used to sell stuff online.

And ClickFunnels is the go-to solution for almost every online business owner and entrepreneur when it comes to building sales funnels online.

Powerful. Flexible. Easy to use.

They have a drag and drop builder and hundreds of templates making it easy for just anyone to churn out funnels with zero code or design experience.

But they also have two official pricing tiers (Starter plan at $97 and Platinum plan at $297) with various (and likely distinctive) features offered in each.

If you’re having a hard time deciding which ClickFunnels pricing tier to go for, this ClickFunnels $97 vs $297 pricing comparison guide will help you out.

Highlighting the core features first…

What are the Core Features?

Clickfunnel is an online marketing platform and software solution that provides the tools you need to build sales funnels, generate leads, sell your products, and run your online business.


The platform helps you get your message out to the world as an entrepreneur.

You get amazing features such as a drag and drop page builder, funnel templates to build sales pages, landing pages, and sales funnels.

Also, you also get features to run your memberships, webinars, e-commerce sites, and more.

And you can do all this with zero coding knowledge. And on the higher tier, ClickFunnels also gives you an add-on email marketing and automation tool called Follow-up funnels which allows you to engage your audience and build a relationship with them via email and SMS.

ClickFunnels is the most popular sales funnel software on the web and it was founded in 2014 by Russell Brunson.

The platform is widely used to sell your products and services with sales funnels with zero design or coding experience.

Now before I dive into why I had to upgrade. I want to quickly list out all of the features you get on both the $97 plan and $297 plan.

So, you can understand every of my point on why I switched.

ClickFunnels $97 vs $297 Plan Comparison

You already know. ClickFunnels comes with two official pricing plans which are:

  • Starter
  • Platinum

And they give you a FREE 14-day trial to try out the platform so you have time to play around with its features and see which plan fits you most.

During the trial period, you get full access to ALL the amazing features in ClickFunnels with zero limitation and you can decide to cancel your account if you’re not interested in upgrading your account.

Let’s see the features you get in each plan.

Starter Plan for $97/month

This plan goes for $97 per month and is a great fit for small business owners and entrepreneurs who want to create few funnels and get little traffic coming in.

Also perfect for you if starting out.

Here’s what you get on the Starter plan:

  • 20 sales funnels
  • 20,000 monthly visitors
  • Limited to only 100 landing pages
  • Unlimited leads
  • 3 custom domains
  • 3 payment gateways
  • Email Integrations
  • Optin funnels
  • A/B split testing
  • Sales funnels
  • Auto-Webinar funnels
  • Membership sales funnels
  • 1 SMTP integration
  • Funnel sharing feature
  • Order, Upsell, and Downsell pages
  • Funnel hacker forum (private)
  • FunnelFlix (limited)
  • Chat support

Platinum Plan for $297 per month

This plan gives you more features than on the starter plan and is a good fit for teams, marketing agencies, and large businesses building lots of funnels and making lots of sales per month.

For $297 per month, you get the following features on the ClickFunnels Platinum plan:

  • All features in the Startup plan plus
  • Sales funnels (unlimited)
  • Landing pages (unlimited)
  • Unique visitors (unlimited)
  • Contact leads (unlimited)
  • Custom domains (unlimited)
  • Follow-up funnels
  • Backpack (Affiliate center)
  • 9 payment gateways
  • 9 domains
  • Weekly peer review hackathons
  • FunnelFlix (FULL)
  • Priority support via chat

ClickFunnels has a third pricing plan and a few other discount packages which aren’t that popular.

The third plan is called the ClickFunnels Collective plan. This plan costs $1,497 a month and you get the following amazing features are:

  • All features in the Platinum plan plus
  • Live phone support
  • Access to 4 live events a year

ClickFunnels discount plans (FBS and Secret Masterclass)

First, we have the Funnel Builder Secrets

This package is a kind of discounted ClickFunnels plan that helps you save money whenever you pay to use the funnel builder for the long term.

You get three package levels in this plan to subscribe to and each tier comes with access to the ClickFunnels Platinum plan for 6 or 12 months along with some bonuses including:

And lots more.

The first Funnel Builder Secrets package tier goes for $1,997 and gives you 6-month access to the Platinum plan plus other bonuses.

The second tier costs $2,997 and gives you 12 months access to the Platinum plan while the last tier gives you 12-month access to the Platinum plan along with ClickStart coaching calls for $5,997.

Secondly, we have Secret Masterclass

This is actually the cheapest deal you can get on your ClickFunnels subscription. My favorite above all the plans above.

With about 44% discount off your regular Platinum subscription – you access a ton of other training and courses.

View the Secret Masterclass plan and training here.

Now to the reason why I upgraded my account…

Why I Actually Upgraded my ClickFunnels Plan from $97 to $297

This is my 17th month as an active user of ClickFunnels.

In my ClickFunnels pricing guide, I highlighted some of the challenges I encountered in my early days of getting into the world of ClickFunnels.

That I canceled my account a couple of times before finally ‘sticking’.

The short story is that I signed up to ClickFunnels having the wrong mindset to make money from the software.

No goal, plan nor business to build on it.

I finally figured my path, making money from my business with the help of ClickFunnels. And happily paying monthly for the platform.

But I faced a serious problem all these months as a subscriber.

While still on the $97 plan I only have access to just a few (20) funnels. Nothing more.

As someone whose part of his business is collecting, building and distributing funnels – I needed more funnel space. It was very, very sad that I had to delete or archive funnels every time I wanted to add a new funnel. Because crossed my 20 funnel limit.

And the most frustrating part is the deleted funnels share funnel links that would stop working once deleted.

This means anyone I had shared it with won’t be able to download these funnels any longer.

  • The funnel links got broken on my blog posts
  • It got broken in my emails
  • And all other places I have them on the interwebs

To the extent of getting emails from people that they can’t access these funnels.

And I know, somehow, this would be costing me some little commissions on the backend. As anyone who (isn’t a user yet) tries to downloading these funnels, becomes my referral.

It was getting too much for me.

In the eyes of some of my audience I shared these funnels with, it looks like I’m not being straightforward and sincere with my marketing.

In my head, I knew the ONLY solution to this was to upgrade my ClickFunnels subscription to a $297 plan.

But there wasn’t any sort of extra drive or push to make me take that plunge. $297 per month is a lot in my currency. I’m talking about over a 100k. Yeah, my currency is on the low side compared to USD.

Although I was making 5 figures in USD. But that local currency conversion mentality still dwells in me lol.

I sat on the fence for months.

A few months into 2020. ClickFunnels had already introduced another package. Called the Secret Masterclass package bundle.

I never paid any attention to it at first cuz I was still in indecision mode. Not until after 2 months after going through the main webinar presentation that leads to that offer.

It was a no-brainer.

I was sold but NOT entirely. Imagine access to OFA 30 days challenge, 44% off the higher monthly subscription, plus a ton more.

click to open page

It was just a few months back – I finally made up my mind – after partnering with a funnel expert to help me build some funnels and have sub-user account access take care of my funnel needs as my time became limited.

I gave him access to my ClickFunnels account for these.

This alone is enough reason to upgrade to the Platinum plan of $297/mo but discounted for 6months.

What other deal could be better?


  • My thirst for funnel space would be satisfied
  • Go through the One Funnel Away Challenge one more time to refresh my knowledge (it’s been months since I went through it)
  • Have unlimited access to all Funnel Flix training and courses (which was restricted to some extent on the $97/mo plan)

The feeling was great.

Here’s the receipt for the upgrade:

Quickly, I began retrieving all the archived funnels in my ClickFunnels account to start with. I now belong to the “unlimited funnels” family. haha

Though I also have access to use the inbuilt Follow-up funnel and email automation tools, plus the affiliate management Backpack.

I don’t need them for now.

ClickFunnels $97 vs $297 – Should You Upgrade?

Upgrading or not solely depends on your needs.

In my own case, I had to put a lot of stuff into consideration. And even sat on the fence (for months) before pulling out my card to upgrade.

Unlimited funnel and page space (especially) and goodies that come with it – was my motivating factor.

Plus, the discounted option on the $297 package made it awesome. So instead of being charged $297 per month, it became $166 per month. Just that you pay higher upfront.

For you, the motivating factor could be the inbuilt Follow-up funnels and email service (powerful af) or the affiliate center. or maybe both.

The ball is your court.

Personally, I don’t see any reason to upgrade from the ClickFunnels $97 plan to the $297 plan if you have no need for unlimited funnels, inbuilt CRM, SMS, and automation tool, or the inbuilt affiliate management software.

Just Choose and upgrade wisely.

Here again, is the link to the Secret Masterclass Special Bundle discount (highly recommended if you plan to upgrade to Platinum).

Let me know in the comment box below whether it’s the Starter plan for $97 per month or the Platinum plan for $297 per month you’ll be going for.

For more questions regarding upgrading or anything ClickFunnels related. Reach out at khris [at] khrisdigital [dot] com.

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