Writing neck-grabbing copy for your funnels is extremely hard!
The sales funnel is a sales process that businesses use to attract and convert new leads into customers.
It starts with awareness, interest, desire, and action.
At each stage of the sales funnel process – crafting engaging copywriting is inevitable.
You will have different goals for your sales message.
To write effective sales messages that get noticed in today’s crowded marketplace, it is important to understand the elements of sales funnel copywriting.
Before we get into the core sales funnel copywriting tips and elements to help your marketing funnel convert – lets take a look at…
What is Sales Funnel Copywriting?
Sales funnel copywriting is the art that involves writing your entire marketing sales funnel copy that persuades customers to hand over their hard-earned money.
This is a practice used by businesses to attract new leads, generate interest in their products or services, create a desire for the product/service, and motivate potential customers to take action.
A sales funnel is a process that you lead prospects through in order to turn them into customers.
It starts with an introduction and ends with making the sale.
In between those stages, there are different types of sales copywriting that you will need to use in order to get your message heard by potential buyers and convince them to buy your products or services.
Copywriting on the other hand is the art of writing sales copy, which can be used for email marketing campaigns, headings, product descriptions, sales pages, or advertisements.
My latest sales funnel statistics has it that 55% of businesses agree that articles and blog posts are the most productive way to bring potential customers down the sales funnel and pipeline. And these types of written content all make up a sales funnel copy.
So, it’s important to know what makes a sales funnel copy successful so that you can create an effective sales message for your marketing campaigns.
The Sales Funnel Stages and Copywriting Types
Engaging and persuasive copywriting is well needed in every stage of your customer journey.
It starts with the:
The type of copy you need in the awareness stage of the sales funnel is informational.
You need to establish yourself as an expert in your niche and provide information about what you offer to those who are new to it.
Some websites use a blog post or video content for the awareness stage of sales funnels by providing educational resources on their topic.
They might also have a homepage with banner ads that lead people down the sales funnel stages.
Other awareness copy includes:
- Social media posts
- Lead magnets
The type of copy you need in the interest stage of the sales funnel must be a salesy or a persuasive one.
You’re trying to get them excited and interested enough in your product so that they buy it from you instead of someone else.
You want to use personalized, scarcity tactics, testimonials, product demos, and comparisons as much as possible while still being on-brand with your company values.
Some websites will offer free trials to let people try their products before buying for a higher price point.
This lets customers sample your product without paying anything upfront which increases sales conversion rates because people are more likely to purchase once they know what they’re getting into (especially if there’s a discount).
The type of copy you need in the decision/desire stage is different because you don’t want to scare people away.
You need a sales copy that will convince them to take the next step and buy your product instead of going with someone else’s cheaper option.
You also want it to be as easy for them as possible…
So they don’t get confused or hesitate on making the purchase decision.
It should offer benefits, guarantees, free offers – anything that might entice their senses into taking this leap without thinking twice about it.
Do not use hard-sell tactics in all stages of sales funnel copywriting.
Instead, use different types depending on where customers are:
Desire stage sales funnel copywriting is used when potential buyers are interested but still hesitant; consideration (or conversation) stage sales funnel copy.
After you generate enough desire for your product or service, you have to give your prospects the chance to act on it.
The action stage is meant to drive sales or conversions.
The type of sales funnel copy needed in the action stage should be action-driven, convincing, and to-the-point.
The action stage is the final one in the sales funnels copywriting process – this means customers are ready to buy!
You want them convinced that they’re getting a great deal and will be satisfied with their purchase.
9 Copywriting Tips for a Killer Sales Funnel Copy
Here are the 9 copywriting tips for your sales funnel to persuade your customers to buy:
Tip #1: Keep your sales funnel copy simple and use action words
People don’t want to read pages of sales pitches – they’re looking for the best deal possible!
Be concise, clear, and persuasive in order to convince them that you have what they need at a price point that is fair.
Use phrases such as “Buy Now!” or “Hurry Up!” when applicable so customers know this offer won’t last long and take advantage now if interested.
Tip #2: Present benefits not features
In sales, it’s important to highlight why their lives will be better with your product or service than without it.
See, many people focus on the features when writing copy for their sales funnel.
However, it is important to remember that you should always communicate what benefits their life will get from this purchase.
For example, if someone was buying running shoes they would want information on how these new sneakers improve their endurance or make them feel lighter and more agile while running around town.
Do you get the idea?
To get the benefits, simply turn your product features into benefits that compel visitors to take action.
Tip #3: Include customer/client testimonials
Social proof is an important sales tactic for persuasive sales copywriting.
Consider including at least one testimonial from another satisfied customer to help sell your product.
Testimonials help earn the trust of your readers and encourage sales. It helps visitors feel less alone in their decision to buy.
Other social proofs include:
- Social media following
- Case Studies
- Number of served (and happy) customers
- Celebrity or influencer endorsements
- Brand associations
Tip #4: Provide a guarantee and/or money-back policy if applicable
If you are confident that the benefits of your offer outweigh any risks, then it’s time to provide some guarantees.
Doing this will tell customers they can buy risk-free without worrying about being ripped off with no support in case something goes wrong.
Offering a money-back guarantee on your pages gives the customer peace of mind and improves sales conversion rates because your offer would be perceived as a risk-free product.
Tip #5: Write compelling headlines
Every headline within your sales funnel should be one that grabs attention and summarizes what people will learn when reading further into sales funnel content.
Here are the best practices for writing your headline copy:
- Use numbers or digits instead of words
- Use power words to generate a sense of urgency or exclusivity
- Make it personal by using the word “you” instead of “we.” For example, use: “How you can do this in 20 minutes” vs. “How we did this in just 20 minutes.”
- Be concise
Finally, write your headline in the active voice: not what you are going to do, but what is being done.
Doing this will make it more powerful and persuasive when compared with passive headlines.
Which focuses on who did the action or why something was done instead of “what” they were doing.
Tip #6: Use sales copy to answer your customer’s questions
Instead of going through all the features and benefits, sales letters should take into account what your customers want.
Ask yourself: “What are my prospects’ fears?
What do they need reassurance about?”
And then address these points in a way that speaks to their concerns.
People buy for emotional reasons – so try creating content with a more personal touch in every stage of your funnel.
Tip #7: Use video content
Video marketing has been found by leading research to be one of the most effective ways of getting through our defenses when we try not to pay attention.
For that reason, investing time into producing high-quality videos will lead your sales funnel conversion rate.
Stats even have it that 84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video.
This means incorporating videos into your marketing funnel is another copywriting tip you can’t ignore.
Tip #8: Generate urgency with a sales countdown or a limited time offer
It has been reported that using urgency in marketing can help salespeople sell faster.
The principle of urgency is rooted in our fear of missing out. When something feels urgent, people are more likely to act on it.
So, including a countdown timer or a limited-time offer is another copywriting tip that you can’t ignore and should be incorporated into your sales funnel to generate sales quickly.
Tip #9: Don’t be too salesy
It’s important that your sales funnel copies don’t come across as being sales-focused.
Otherwise, it will turn off prospects who are looking for educational content.
Your goal should always be to make potential customers feel like they’re in control and won’t get pressured into making a purchase decision before they are ready.
If you want to include sales messages sprinkled throughout the campaign, these cannot overshadow the main objective of providing helpful information about your product or service.
Ideally, less than 20% of all copies on each page should mention anything related to sales promotion so there is plenty of space left for valuable tips and advice.
This way readers can still trust what they read.
5 Serious Sales Funnel Copywriting Mistakes and How to Fix them
Here are Sales Funnel Copywriting Mistakes To Avoid:
- Don’t Be Too Pushy
- Don’t Mention Sales Messages Sparingly
- Keep Copy To A Minimum
- Use “You And Yours” Language In Your Headlines
- Write For The Reader, Not Yourself. It is important to know your audience and write in a way that they will best understand the message you are trying to get across.
- Don’t provide too much information about the product or service without giving any helpful advice.
- Explaining interruptive concepts like subscriptions in dense blocks of text at the beginning of your landing pages and funnel pages instead of letting visitors explore and discover these features themselves later after they have found value in what you offer first.
- Being unclear about what it is you want people to do – buy something, sign up for a free trial? Or just read articles about how great your company is?
Sales copywriting mistakes can happen with any type of business.
From small startups looking for customers online, or larger corporations selling products through wholesale channels.
Regardless of size, it’s essential not only to have an idea about what makes good sales copy but also how to avoid certain pitfalls when executing this key marketing asset.
Crafting Your Sales Funnel Copy Faster Using AI
One of the best, faster and pocket-friendly ways to generate your sales funnel copy without spending hours writing and revising copy – is using artificial intelligence.
How would you feel if I tell you that most of the content on this page was written using an AI copywriting assistant?
Well, that’s true!
The same machine used to write this entire blog post also helps me in creating conversion-focused emails, headlines, ads, web copy, webinar slides, and emails for my marketing campaigns.
Check out this AI copywriting assistant for free here…
Jasper AI – a machine trained by copywriters and conversion experts. With the skills to write killer content that captures attention and converts.
Here are the templates you can freely generate with Jasper without hiring any copywriter ever:
- Features & benefits template
- Attention, Interest, Desire, Action (AIDA) Framework
- Problem-Agitate-Solution (PAS) Framework
- Product descriptions for websites, emails, and social media channels
- Company & personal bio template
- Facebook ad headline template
- Facebook ad primary text template
- Google ads headline template
- Google ads description template
- Content improver to rewrite content
- Blog post topic ideas
- Blog post outline
- Blog post introduction
- Sentence expander
- Amazon product description (bullets & paragraphs)
- General headlines
- Sub headlines (H2 Tags) for websites
- General bullet points
- Video topic ideas
- Video scripts outline
- Video titles
- Video introduction
- YouTube video description
- Response to reviews
- Email subject lines
- Blog post titles
- Blog post meta description
- Website homepage title
- Website homepage meta description
- Product page title
- Product page meta description
- Services page title
- Residential real estate listing template
- Services page meta description
- Unique value propositions
Writing enticing copy for your sales funnel isn’t a sexy practice.
It’s a chore.
But it doesn’t have to be.
The right message that resonates will entice your visitors, encourage them to engage further, and ultimately convert more of them into customers.
I hope with this sales funnel guide, you’ve been able to gain an understanding of what it takes to craft great copies for your funnels and marketing campaigns?
Finally, if you need help writing your entire funnel copy or crafting the precise sales copy for your products or services without paying heavily – check out Jasper AI.
Jasper helps you write proven, high converting copy for increased conversions & higher ROI. Boost conversions for your website.
Grab free 10k copy credits and start writing with Jasper.AI here (5 days free included!)