OfferLab Review: The New Way to Sell Anything (Without Building It All Yourself)

Hey, it’s Khris Steven from KhrisDigital.

Let me ask you a real question:

What’s the hardest part of selling online right now?

Getting traffic.

Finding great offers.

Building funnels.

And doing it all… alone.

It’s exhausting.

That’s why most funnels flop.

That’s why most creators burn out.

But what if there was a way to sell with others—and make more money without doing more work?

What if someone already built the upsell you need?

What if you could promote multiple products from different people in one single funnel—without writing code, without hiring developers, without even owning the product?

That’s what OfferLab does.

Let me break it down.

Quick Summary: OfferLab at a Glance

Platform Feature	Details
Platform Name	OfferLab
Launch Date	August 26th, 2025
Event date	September 3, 2025 (register here)
Founder	Russell Brunson (ClickFunnels)
What It Does	Lets you build funnels with your own or others’ offers and earn lifetime commissions through collaborative selling.
Ideal For	Affiliates, coaches, course creators, ecom store owners, JV brokers, email marketers
Not For	Beginners with no audience, people looking for fast cash, and those who hate recurring models
How It Works	Stack offers in a funnel → Share link → Earn commissions and lifetime royalties on sales & referrals
Commission Structure	2% for life on all processing volume (including offers you refer + people you refer)
Marketplace	Browse offers by niche, apply to promote, and preview pages
Payments	Real-time Stripe payouts with automatic revenue splits
Community	Private Skool group for collabs, ideas, and support
Pricing	Free to join
Pros	Lifetime passive income, no tech headaches, partner-focused, built-in traffic stacking
Cons	Needs traffic, marketplace has mixed quality, early bugs possible
Website	www.offerlab.com

What is OfferLab?

OfferLab is a platform where creators stop selling solo and start winning together.

Think of it like this:

• You can build a funnel using other people’s products
• You can plug in your offer as the front-end, and stack upsells from other creators
• Or… you don’t even need a product. Just promote top offers and earn for life

It’s collaborative commerce — not affiliate marketing, not joint ventures.

Something in between. Something better.

You get your own funnel.

You stack multiple offers.

Everyone involved earns a piece — instantly, automatically, forever.

Why OfferLab Was Created

I remember when this game was different.

Back in the day, collaboration was king.

Creators partnered up.

They co-built products.

They stacked offers.

They shared funnels and shared profits.

Then, something shifted.

Everyone started building solo.

Funnels became private.

People stopped promoting each other.

Russell Brunson saw that happening — and built OfferLab to fix it.

To bring us back to collaboration.

To remove the friction from partnerships.

To make it simple to plug into someone’s funnel and get paid.

No back-and-forth with Stripe. No custom tech. No spreadsheets.

Just easy integrations and instant splits.

OfferLab was created to make collaborative selling the new normal again.

What Makes OfferLab Different

Most platforms just help you host products or build pages.

OfferLab is built around offers + partnerships.

Here’s how it flips the game:

• You don’t need to build everything yourself
• You don’t need to drive traffic to dead funnels
• You don’t need a team or a huge ad budget

You can take the best products from other creators…

Plug them into your funnel…

And launch in under 30 seconds.

This isn’t about hacking your way to one funnel win.

This is about building income streams that keep paying you – because you’re plugged into a system where everyone benefits.

OfferLab isn’t a page builder.

It’s not a membership site.

It’s not a hosting tool.

It’s the connection layer between all your tools — ClickFunnels, GHL, Shopify, Patreon, whatever.

It makes your funnel play nice with others.

That’s the difference.

==> Watch OfferLab Demo Here

OfferLab Review + Benefits for Creators & Why This Matters

Let’s talk about why this changes the game—depending on who you are.

If You’re an Affiliate

This is your playground.

You don’t need to create anything.

No product. No software. No course.

You log in…

Pick high-converting offers from the marketplace…

Stack them in a funnel… And go.

Let’s say you pick Anthony Morrison’s webinar offer, add Pedro’s upsell, then a SaaS product at the end.

You just built a 3-offer funnel in seconds.

Start running traffic and you’re earning from all three—even though you created none of them.

And the best part?

You earn 2% of all processing volume… for life.

Not just once.

Not just on the first click.

If that creator keeps processing $50K/month?

That’s $1,000/month for you — forever.

If You’re an Offer Creator

Maybe you’ve got a product — but no funnel.

Or maybe you’ve got a front-end… but no upsell.

OfferLab lets you plug into ready-made back-ends from other creators.

You can also list your offer in the marketplace.

Let affiliates discover you.

Let their funnels drive your sales.

Here’s the key:

Every time someone adds your product to their funnel, you get paid.

No chasing people. No payouts to manage.

OfferLab splits everything in real time.

If You’re Partnering With Someone

Let’s say you’re collabing with a friend.

Normally, you’d be asking:

• Who’s hosting the funnel?
• Which Stripe account are we using?
• How do we split the money?

OfferLab solves all of it.

You plug both offers in.

Set your payout %s.

Publish the funnel.

The system auto-splits revenue between you — instantly.

No spreadsheets.

No invoicing.

Just real partnerships that work.

A Real Example Inside OfferLab & Why It’s Different (Features)

Russell gave a live demo that blew my mind.

Here’s what he did:

• Went into the dashboard.
• Clicked “Create New Funnel.”
• Picked his first offer: Steve Larson’s Capitalist Pig T-shirt.
• Added an order bump: Secret MLM Hacks.
• Added Upsell #1: Pedro’s Challenge Secrets.
• Added Upsell #2: Brian Tracy’s course.

Time spent: under 30 seconds.

He hit publish.

Grabbed his link.

And the funnel was live.

Think about that.

What used to take weeks of tech headaches now takes less than a minute.

And every sale is tracked. Every partner gets paid instantly.

Watch Russell’s video here.

Let’s dig into the features that make this work:

1. The Lifetime Commission Model

You earn 2% on all processing volume from people you refer.

Forever.

Bring in a course creator who sells $100K/month?

That’s $2K/month to you—recurring.

It’s not a spike.

It’s a long-term, passive income engine.

2. Built-In Marketplace

You don’t have to chase creators down.

There’s a full marketplace:

• Browse offers by category
• See commission rates
• View conversion stats
• Preview landing pages
• Message creators directly

Everything’s centralized.

All you need to do is click “Apply.”

3. No Tech Headaches

OfferLab comes with:

• Funnel builder
• AI page copy tool
• One-click checkouts
• Auto-routing to product fulfillment

Even if you’ve never built a funnel before—you can go live in 30 seconds.

Literally.

4. Real-Time Payments + Stripe Connection

This is what makes partnerships work.

Every time someone buys, OfferLab splits the payment:

• To the product owner
• To the affiliate
• To you (if you referred either one)

The splits happen instantly, inside Stripe.

No waiting.

No chasing.

No headaches.

5. The Network Effect

Every person you bring in can:

• Promote your offers
• Stack you in their funnels
• Bring in more affiliates

The more people you connect with, the more your sales grow without extra effort.

It compounds.

6. Preview Before You Promote

Before you hit “Apply,” you can:

• View the full landing page
• Study the offer
• Understand what you’re promoting

That’s key.

Because you’re not just pushing links.

You’re building real funnels.

7. Skool Community

You’re not doing this alone.

OfferLab has a private Skool community where:

• People share funnel builds
• Creators connect and collab
• Affiliate partners swap ideas
• You learn directly from early users

It’s not just a tool.

It’s a movement.

Why OfferLab Isn’t “Just Another Funnel Builder”

You’ve seen funnel tools before.

ClickFunnels, GoHighLevel, Kartra, you name it.

They all help you do one thing:

Build your own funnel.

Sell your own stuff.

Keep it all in your little sandbox.

OfferLab flips that.

It’s not about owning every piece.

It’s about connecting to other people’s funnels, other people’s offers, other people’s products.

You’re not building everything from scratch.

You’re stacking the best of what already works—and getting paid on all of it.

No platform has made it this easy to partner, profit, and launch funnels together.

That’s what makes it completely different.

Who Is OfferLab For?

If you’re a creator tired of working alone…

If you’ve got an offer but no back end…

If you want lifetime income but hate cold outreach…

This is for you.

Perfect if you:

• Run a course or coaching program
• Sell on Shopify, ClickFunnels, GHL or other selling platforms
• Have an audience but no product
• Want to partner but hate tech headaches
• Like the idea of earning forever, not just once

The Downsides (So You Don’t Get Blindsided)

Let’s be real.

This isn’t a silver bullet.

You need some things to make OfferLab actually work:

• You need traffic

OfferLab doesn’t give you an audience. If you don’t have email, ads, or followers, you’ll struggle.

• 2% commission seems low

It’s not 50% commission. But it’s on every transaction for life. That math compounds. You just need volume.

• Anyone can list offers

Some products in the marketplace are low quality. You need to vet them. Or your brand takes the hit.

• It’s still fresh

There’ve been beta bugs:

• Slow load times
• Tracking issues
• Mobile editor quirks

It’s improving fast. But early adopters always feel some friction.

Who Should NOT Join OfferLab

This isn’t for everyone.

If you’re brand new…

If you’ve got no audience…

If you want to get rich with no effort…

This is gonna frustrate you.

You’ll need:

• Time to build partnerships
• A little traffic (or money for ads)
• A real mindset for long-term play

OfferLab rewards smart leverage.

Not lazy link droppers.

OfferLab Pricing — What’s the Cost?

Here’s the good news:

It’s free to join.

No monthly fees.

No upfront costs.

You only pay when you earn.

That means:

• You bring in affiliates or creators
• You earn 2–4% of all volume they generate
• You pay nothing unless revenue flows

You can pay for:

• A custom domain ($12/year)
• An email autoresponder ($20–$99/month)
• An ad budget ($500+ recommended to test fast)

But the platform itself?

Zero cost to start.

They make money by taking a cut of the payment processing.

Same model Stripe, Kajabi, and Shopify use.

My Honest Assessment

I’ve used a lot of tools.

This one feels different—because it’s not just about tools.

It’s about people.

The more people you bring in…

The more offers you plug into…

The more funnels get built around you…

The more you earn.

It’s a smart, long-term play.

You’re not renting clicks.

You’re building a machine.

And that machine pays you forever—on the back of other people’s success.

That’s leverage.

That’s why I’m in.

OfferLab FAQs

Who should use OfferLab?

Honestly, if you’re a creator, coach, affiliate, or business owner who wants to sell more without doing it alone, OfferLab was made for you. It works best if you’ve got traffic or an audience, but even if you don’t, it’s still a great way to plug into other people’s funnels and start earning.

How do payments work in OfferLab?

All payments run through Stripe. Just connect your Stripe account once, and OfferLab handles the rest. Whenever a sale happens, the platform instantly splits the payment between you, the product owner, and anyone else involved.

How much can you earn with OfferLab?

There’s no cap to how much you can earn with OfferLab.

How does the OfferLab marketplace work?

The marketplace is where you find offers to promote. You can browse by category, view commission rates, explore the landing page, and apply to promote with just one click.

What if my product is fulfilled on another platform?

That’s not a problem at all. Even if I’m delivering through Patreon, Shopify, or GHL, OfferLab just passes the buyer through to that platform.

How fast can I build a funnel in OfferLab?

It took me under 30 seconds. I clicked “Create Funnel,” picked my front-end, added a couple of upsells, hit publish—and that was it.

How does Russell and OfferLab make money?

They earn from the processing volume. Every time a transaction happens, they take a small slice – just like Stripe or PayPal.

What does it cost to join OfferLab?

It’s completely free. No subscriptions. No startup fees. The only time I pay anything is when I make money – and that’s just a small cut of the processing volume (same as Stripe or Gumroad).