Choosing the proper marketing and customer relationship management (CRM) platform is crucial for your business’s success.
You might consider Kartra and HubSpot, two prominent players in digital marketing solutions.
Each offers distinct features and pricing structures that cater to different business needs.
In this Kartra vs Hubspot article, I’ll provide an overview of both platforms and compare them in terms of pricing, ease of use, automation, features, support, and more.
Kartra provides tools that focus primarily on building and optimizing online marketing funnels, including efficient page builders and automation sequences. It is built to be an all-in-one platform, making it a strong choice for users looking for a comprehensive marketing solution without requiring numerous integrations.
In contrast, HubSpot offers a broad set of tools covering marketing, sales, customer service, and more and is known for its CRM capabilities.
While HubSpot’s free CRM is a significant draw, the platform scales up with additional features and pricing tiers designed to grow your business.
By the end of this article, you will better understand which platform best fits your unique needs and goals.
Continue reading to learn more!
Overview of Kartra and HubSpot
| Feature | Kartra | HubSpot |
|---|---|---|
| Free trial | 30-day free (here) | 30-day free + (forever free) |
| Pricing | Starts at $119 monthly | Starts at $50 monthly |
| Target Audience | Small to mid-sized businesses | Large businesses |
| Functionality | Sophisticated & Comprehensive | More Sophisticated & Comprehensive |
| Automation | Advanced | Advanced |
| Funnel Builder | Advanced | More Advanced |
| Interface | More user friendly | User friendly |
| CRM | Robust | More comprehensive |
| White Label | No | Yes |
| Email Marketing | Advanced | More Advanced |
| Integrations | Extensive | A wider variety of third-party integrations is available |
| In-built Calendar | Yes | Yes |
| Social Media Management | No | Yes |
| SEO and content creation tools | Basic | Advanced |
| Membership Site Management | Very Comprehensive | No |
| Video Hosting | Yes | No |
| Affiliate Management | Very Advanced | No |
| Team Collaboration | Yes | Suitable for large teams |
| E-commerce | Yes | Yes |
What is Kartra?
Kartra is an all-in-one marketing platform that offers a suite of tools for building and managing online businesses.
It provides features such as website and landing page building, email marketing, marketing automation, video hosting, membership sites, affiliate management, and more.
Its primary appeal lies in integrating these various tools into one cohesive system, potentially reducing the need to subscribe to multiple separate services.
Kartra is designed to be a comprehensive solution for entrepreneurs and businesses looking to streamline their online marketing efforts and sales processes.
Kartra Pros
Kartra Cons
What is Hubspot?
HubSpot is a comprehensive inbound marketing, sales, and customer service platform that provides various tools and services to help businesses attract visitors, convert leads, and close customers.
It offers features such as website and landing page building, email marketing, marketing automation, social media management, CRM (customer relationship management), sales automation, customer service ticketing, and more.
HubSpot is known for its user-friendly interface and focus on inbound marketing strategies, which aim to attract and engage customers through valuable content and experiences.
It is used by businesses of all sizes, from small startups to large enterprises, to manage their marketing, sales, and customer service efforts in one integrated platform.
HubSpot Pros
HubSpot Cons
Kartra vs. HubSpot: CRM Capabilities
Kartra includes a robust CRM (Customer Relationship Management) system that allows you to manage leads, customers, and sales in one place.
It offers contact management, lead scoring, tagging, and segmentation features, which help you effectively organize and target your contacts.
Kartra’s CRM integrates seamlessly with other tools, such as email marketing and sales funnels, allowing for a cohesive marketing and sales strategy.
The Kartra CRM is designed to help businesses track customer interactions, manage sales pipelines, and optimize marketing efforts.
HubSpot is renowned for its CRM, which is free to use and offers a wide range of features for managing contacts and leads.
HubSpot’s CRM provides detailed contact profiles, email tracking, and integration with other HubSpot tools for marketing and sales automation.
It offers lead scoring, task management, and pipeline tracking features, which help businesses manage their sales processes more effectively.
HubSpot’s CRM is highly customizable, allowing businesses to tailor it to their needs and workflows.
HubSpot vs Kartra: Marketing Automation Features
Kartra offers powerful marketing automation tools that allow you to create automated workflows for your marketing campaigns.
It includes features such as email automation, behavioral triggers, lead scoring, and tagging, which help you deliver personalized messages to your audience based on their interactions with your content.
Kartra’s automation capabilities extend to its sales funnels, allowing you to automate the entire customer journey from lead generation to conversion.
The platform also provides detailed analytics and reporting on your automation campaigns, helping you track their performance and optimize for better results.
HubSpot’s marketing automation features are part of its broader suite of tools designed to help you attract, engage, and delight customers at every stage of the buyer’s journey.
It offers features such as email marketing automation, workflow automation, lead nurturing, and personalization, which help you deliver the right message to the right person at the right time.
HubSpot’s automation capabilities are deeply integrated with its CRM, allowing you to create automated workflows based on customer behavior and interactions.
The platform provides detailed analytics and reporting on your automation campaigns, helping you measure their effectiveness and make data-driven decisions.
Kartra vs HubSpot: Ease of Use and Customization
When evaluating Kartra and HubSpot, you’ll find distinctions in their ease of use and customization capabilities that could influence your choice of platform.
User Interface and Experience
Kartra offers a user-friendly drag-and-drop interface, allowing you to easily create and manage digital marketing efforts without requiring extensive technical skills.
Similarly, HubSpot provides a clean and intuitive CMS interface to enhance user experience. Both platforms are designed with simplicity, ensuring you can manage your content, landing pages, and sales pages efficiently.
Template Availability and Customization
Both Kartra and HubSpot offer a selection of pre-made templates to be used as a starting point for constructing your pages.
Kartra’s template selection is relatively straightforward, enabling you to swiftly select and customize a design to suit your needs.
On the other hand, HubSpot’s template marketplace offers a broader array of customization options, allowing you to tailor your pages more extensively.
Mobile Responsiveness
Your website and pages need to function seamlessly across different devices. Kartra and HubSpot address this with mobile-responsive templates, ensuring your content appears correctly on tablets and smartphones.
This automatic optimization is crucial for user engagement and is integral to both platforms.
Design Flexibility
When considering design flexibility, HubSpot stands out with its ability to customize templates and construct unique designs from scratch if you prefer more control over your website aesthetics.
Kartra, while somewhat less flexible than HubSpot, still offers a robust website builder that caters to most users’ design needs with its drag-and-drop editor.
Kartra vs. HubSpot: Sales Funnel
Kartra offers a comprehensive sales funnel builder that allows you to create high-converting sales funnels easily.
It provides a range of pre-designed templates for various funnels, including lead generation, sales, webinar, and product launch funnels, making it easy to get started.
Kartra’s funnel builder is highly customizable, allowing you to create unique funnels tailored to your specific business needs.
The platform integrates seamlessly with its other tools, such as email marketing and automation, allowing for a cohesive sales funnel experience.
HubSpot also offers a sales funnel builder as part of its CRM and marketing automation platform.
It provides templates and tools for creating different stages of the sales funnel, from lead generation to conversion.
HubSpot’s funnel builder is integrated with its CRM, allowing you to track and manage leads throughout the sales process.
The platform provides analytics and reporting on your funnel performance, helping you optimize for better results.
Kartra vs HubSpot: Email Marketing and Campaigns
Kartra provides a powerful email marketing tool that allows you to create and send personalized emails to your audience.
It offers a range of customizable email templates, making it easy to create professional-looking emails.
Kartra’s email marketing tool integrates seamlessly with its other features, such as automation and sales funnels, allowing you to create automated email campaigns based on customer behavior.
Kartra also provides detailed analytics and reports on your email campaigns, helping you track their performance and optimize for better results.
HubSpot’s email marketing tool is part of its broader suite of marketing automation tools and is designed to help you create and send targeted emails to your audience.
It offers features such as email templates, personalization, A/B testing, and automation, allowing you to create effective email campaigns.
HubSpot’s email marketing tool is integrated with its CRM, allowing you to create segmented lists and send personalized emails based on customer behavior and interactions.
The platform also provides detailed analytics and reporting on your email campaigns, helping you measure their effectiveness and make data-driven decisions.
Kartra vs HubSpot: Membership Site Management
Kartra offers a comprehensive membership site management tool to create and manage membership sites easily.
It provides a range of membership site templates, making setting up a professional-looking site easy.
Kartra’s membership site tool integrates seamlessly with its other features, such as payment processing and email marketing, allowing you to create a seamless user experience.
The platform also provides detailed analytics and reporting on your membership site, helping you track member engagement and optimize for better results.
HubSpot does not have a native membership site management tool. However, it can be integrated with third-party membership site plugins or platforms to manage memberships.
By using integrations, HubSpot can track member interactions and engagement, allowing you to create personalized marketing campaigns based on member behavior.
HubSpot’s CRM can manage member information and track membership status, providing a centralized view of your membership base.
Kartra and HubSpot: SEO and Content Creation Tools
Kartra offers essential SEO tools, such as optimizing page titles, meta descriptions, and URLs for better search engine visibility.
It provides a built-in blogging platform that allows users to create and publish SEO-friendly blog posts directly within the Kartra platform.
Kartra also offers content creation tools, such as a drag-and-drop page builder and customizable templates, to help users create engaging and visually appealing content.
HubSpot provides a range of SEO tools, including keyword research tools, on-page SEO recommendations, and link-building tools, to help users improve their search engine rankings.
It offers a content strategy tool that helps users plan and create content optimized for search engines and targeted towards their audience.
HubSpot also provides a blog analytics tool that helps users track their blog posts’ performance and identify areas for improvement.
Kartra vs HubSpot: Social Media Management
Kartra offers basic social media management features, allowing you to schedule and publish posts to your social media accounts.
It integrates with popular social media platforms such as Facebook, Twitter, and Instagram, allowing you to manage your social media presence from within the Kartra platform.
Kartra’s social media management tools suit users looking for a simple and integrated solution for managing their social media accounts and other marketing activities.
HubSpot provides comprehensive social media management tools, including scheduling and publishing posts, monitoring social media conversations, and analyzing social media performance.
It integrates with popular social media platforms and advanced features such as monitoring and reporting, allowing users to track their social media efforts and optimize their strategy.
HubSpot’s social media management tools suit users looking for a robust and integrated solution for managing their social media presence as part of their overall marketing strategy.
Kartra vs HubSpot: Affiliate Management
Kartra offers a built-in affiliate management system for creating and managing affiliate programs for your products or services.
It provides a range of features for affiliate management, including affiliate tracking, commission management, and affiliate recruitment tools.
Kartra’s affiliate management system integrates seamlessly with its other features, such as sales funnels and payment processing, allowing you to track affiliate sales and commissions in real time.
The platform also provides detailed analytics and reporting on your affiliate program, helping you track affiliate performance and optimize your program for better results.
HubSpot does not have a native affiliate management system. However, it can be integrated with third-party affiliate management tools or platforms to manage affiliate programs.
HubSpot can track affiliate sales and commissions using integrations, allowing you to manage your affiliate program effectively.
HubSpot’s CRM can track affiliate information and manage affiliate relationships, providing a centralized view of your affiliate program.
Kartra and HubSpot: Target Audience and Market Position
Kartra’s target audience includes small to medium-sized businesses and entrepreneurs looking for an all-in-one marketing platform to streamline their online business operations.
It positions itself as a comprehensive solution for building and managing online businesses, offering a range of tools for website building, marketing automation, sales funnels, and more.
Kartra focuses on simplicity and ease of use, making it accessible to users who may not have a technical background or extensive marketing experience.
HubSpot’s target audience includes businesses of all sizes looking for a comprehensive inbound marketing and sales platform.
It positions itself as a leading provider of inbound marketing and sales software, offering a range of tools for attracting visitors, converting leads, and closing customers.
HubSpot is known for its powerful CRM, advanced marketing automation features, and extensive integrations, making it suitable for businesses looking for a scalable and integrated marketing solution.
If you’re a small to medium-sized business or entrepreneur looking for a simple and easy-to-use platform, Kartra is the better choice. However, if you’re a larger business looking for a more advanced and scalable solution, HubSpot is more suitable.
Kartra vs HubSpot: Analytics and Reporting Tools
Kartra offers robust analytics and reporting tools that provide detailed insights into your marketing campaigns, sales funnels, and overall business performance.
It provides real-time analytics on key metrics such as website visits, email open rates, and conversion rates, allowing you to track the effectiveness of your marketing efforts.
Kartra’s reporting tools also include advanced features such as A/B testing, which allows you to test different elements of your campaigns to optimize for better results.
The platform provides customizable dashboards that allow you to track and visualize your data meaningfully to your business.
HubSpot also offers comprehensive analytics and reporting tools that provide insights into your marketing, sales, and customer service efforts.
It provides detailed reports on key metrics such as website traffic, lead generation, and customer acquisition, allowing you to track the effectiveness of your campaigns.
HubSpot’s reporting tools include features such as attribution reporting, which helps you understand which marketing channels drive the most value for your business.
The platform provides customizable dashboards that allow you to track and visualize your data meaningfully to your business.
Kartra vs HubSpot: Integrations and Extensibility
Kartra offers a range of integrations with third-party tools and services, allowing you to extend the platform’s functionality.
It integrates with popular tools such as Zapier, allowing you to connect Kartra with thousands of other apps and services.
Kartra also offers an API that allows developers to create custom integrations with the platform, providing flexibility and extensibility.
HubSpot provides a wide range of integrations with third-party tools and services, allowing you to extend the platform’s functionality.
It integrates with popular tools such as Salesforce, Gmail, and Slack and various marketing, sales, and customer service tools.
HubSpot also offers an API that allows developers to create custom integrations with the platform, providing flexibility and extensibility.
Kartra vs HubSpot: Pricing and Value for Money
Kartra
Kartra offers three pricing plans, starting from $119 per month when billed monthly. The plans are as follows:
- Starter: $119/month for up to 2,500 contacts, 15,000 emails per month, and 50 GB of bandwidth. Includes features like landing pages, sales funnels, and membership sites.
- Growth: $229/month for up to 12,500 contacts, unlimited emails, and 125 GB of bandwidth. Includes helpdesks, affiliate management, and agency features.
- Professional: $549/month for up to 25,000 contacts, unlimited emails, and 200 GB of bandwidth. Includes priority support and custom branding.
HubSpot
HubSpot offers different pricing plans, starting from $50 per month when billed annually. The plans are as follows:
1. HubSpot CRM:
- Free: HubSpot offers a free version of its CRM software, which includes core CRM features such as contact management, deal tracking, and task automation. This plan suits small businesses and startups looking to manage customer relationships effectively without additional cost.
2. Marketing Hub
- Starter: The Marketing Hub Starter plan typically costs around $50 monthly, billed annually. This plan includes essential inbound marketing tools like email marketing, lead capture forms, and social media management.
- Professional: The Marketing Hub Professional plan usually starts at around $800 monthly, billed annually. It offers more advanced marketing automation features, including lead scoring, A/B testing, and analytics.
- Enterprise: Pricing for the Marketing Hub Enterprise plan is customized based on specific requirements and typically starts at higher price points. This plan includes advanced features such as predictive lead scoring, multi-touch attribution reporting, and custom event triggers.
3. Sales Hub:
- Starter: The Sales Hub Starter plan typically costs around $50 per month, billed annually. This plan includes essential sales automation tools like email tracking, meeting scheduling, and deal pipelines.
- Professional: The Sales Hub Professional plan usually starts at around $500 per month, billed annually. It offers more advanced sales automation features, including predictive lead scoring, sales sequences, and analytics.
- Enterprise: Pricing for the Sales Hub Enterprise plan is customized based on specific requirements and typically starts at higher price points. This plan includes advanced features like call transcription, custom reporting, and advanced permissions.
4. Service Hub:
- Starter: The Service Hub Starter plan typically costs around $50 monthly, billed annually. This plan includes essential customer service tools such as ticketing, knowledge base, and live chat.
- Professional: The Service Hub Professional plan usually starts at around $400 monthly and is billed annually. It offers more advanced customer service features like customer feedback surveys, automation, and custom reporting.
- Enterprise: Pricing for the Service Hub Enterprise plan is customized based on specific requirements and typically starts at higher price points. This plan includes advanced features such as customer satisfaction predictions, multi-language support, and custom objects.
5. CMS Hub:
- Professional: Pricing for the CMS Hub Professional plan typically starts at around $300 per month, billed annually. This plan includes website creation and management tools, content staging, and website themes.
- Enterprise: Pricing for the CMS Hub Enterprise plan is customized based on specific requirements and typically starts at higher price points. This plan includes advanced features like website partitioning, membership authentication, and custom CDN caching.
6. Operations Hub:
- Starter: The Operations Hub Starter plan typically costs around $50 monthly, billed annually. This plan includes basic operations automation tools such as data sync, workflow automation, and custom objects.
- Professional: The Operations Hub Professional plan usually starts at around $800 monthly and is billed annually. It offers more advanced operations automation features, such as event-based automation, custom objects, and advanced permissions.
- Enterprise: Pricing for the Operations Hub Enterprise plan is customized based on specific requirements and typically starts at higher price points. This plan includes advanced features like data quality automation, custom event triggers, and advanced permissions.
Free Plans and Trials
Kartra does not offer a free plan, but it provides a 30-day trial for free, allowing you to test the platform and its features before committing to a paid plan.
The trial gives you access to all platform features, including website building, marketing automation, and sales funnels, allowing you to see if Kartra fits your needs.
HubSpot offers a free plan with basic CRM features like contact management, website activity, and email tracking.
The free plan also includes limited marketing features, such as forms, email marketing, and ad management, making it suitable for small businesses looking to get started with inbound marketing.
Hubspot also offers a 30-day free trial on its paid plans.
Kartra vs HubSpot: Support and Resources
When choosing between Kartra and HubSpot, you must consider the level and type of support and resources each platform offers.
These can dramatically impact your user experience and the efficiency of implementing and utilizing their respective marketing tools.
Training and Knowledge Base
Kartra offers comprehensive training resources and a knowledge base to help you get started with the platform.
It provides video tutorials, step-by-step guides, and FAQs to help users learn how to use the platform effectively.
Kartra also offers live webinars and training sessions for users who want more personalized training.
HubSpot provides extensive training resources and a knowledge base to help users learn how to use the platform.
It offers a range of certification courses and training programs for users who want to become HubSpot experts.
HubSpot also provides a community forum where users can ask questions and get help from other users and HubSpot experts.
Customer Service Channels
Kartra offers customer service through a ticketing system. Users can submit support requests and receive assistance from the Kartra support team.
HubSpot has a variety of customer service channels at your disposal.
With HubSpot, you benefit from detailed documentation, a comprehensive knowledge base, and live chat support.
Users on premium tiers could even be assigned dedicated account managers, ensuring personalized service.
Final Thoughts
When deciding between Kartra and HubSpot, consider your business needs, budget, and the functionalities you prioritize.
Kartra’s strength lies in its comprehensive, all-in-one platform, which is particularly appealing for new businesses looking for an affordable option. Its straightforward page and funnel builder simplify the user experience.
In contrast, HubSpot caters to a broad range of business sizes and often serves as a scalable solution with its expansive ecosystem of marketing, sales, and service tools.
Ultimately, Kartra is cost-effective for entrepreneurs and small businesses seeking a user-friendly platform to launch and manage their online presence.
With its diverse features and integrations, HubSpot suits growing businesses aspiring to scale and deepen customer relations. Your choice should align with your growth stage, technical preferences, and long-term marketing strategies.
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