In this post, I will be sharing with you 16 best affiliate management software platforms.
These are special software you can use to manage, track, assign, and recruit marketers – who help to bring leads to your business.
To lessen the burden of spending too much on advertising, enabling you to focus on other aspects of serving your customers better. According to statistics, 81% of brands rely on affiliate programs to improve their business right now.
Isn’t that enough reason for you to start leveraging an army of affiliates to grow your business?
Let’s get into it!
16 Best Affiliate Management Software Platform For This Year
Here are the tools:
Post Affiliate Pro affiliate is a very popular software for managing your affiliate program which has been helping online businesses to keep track of leads, manage commission payouts, and a bunch of other pretty stuff.
From my experience, this is the best affiliate tracking tool. No matter your level in business.
This software provides an advanced functionality you need in every affiliate management system.
Based on the reviews from various software marketplaces and SaaS review sites – Post Affiliate Pro happens to be one of the top-rated affiliate tracking software.
Talk about review sites like G2, TrustPilot, and GetApp.
A 4.5 review rating from G2:
It comes with hundreds of features and seamlessly integrates with lots of other online marketing tools.
- Payment gateways
- Content Management Platforms
- Shopping Cart software
- Email marketing services
- Landing page builders
Features of Post Affiliate PRO
- Multiple tracking methods
Post Affiliate PRO supports different types of tracking for your affiliate program. Like you have the ability to style your links to the desired format.
Supports tracking of sales in multiple currencies and direct affiliates.
Another cool tracking feature is the SUBID channel tracking, fraud detection, and forced matrix.
- Set commission types
You can virtually choose to pay your affiliates for any type of action they send your way. Set recurring commissions. Split commissions and an advanced option to reward your super affiliates.
You can also choose to enable a multi-tier commission type.
- Promo materials
This affiliate tracking and management tool also offer some unique banner types such as Image, text link banners, HTML banners, flash banners, PDFs and etc.
- Customizable interface
You can make your affiliate management dashboard look the way you want by utilizing the easy-to-use customizable interface, choose any theme of your choice from the predesigned ones.
PAP also supports a multilingual application, mass payment, comprehensive reports and lots more
Post Affiliate Pro Pricing
This affiliate managing software has a 14-day Free trial which after you can decide to start from the PRO plan of $97/mo up to $477/mo NETWORK plan
This is another affiliate marketing management and tracking software I have seen in action and I must say that it really caught my attention due to the fact that I’ve seen some people in my network recommend it to others.
One of the best for tracking affiliate performance.
It has everything you need to start and scale your partner, reseller, and marketing program.
Starting from, the integration capabilities with other tools, follow-up with your affiliates, asset management, and swift payout functionality feature.
You also have the opportunity to speed-up your partner programs by joining other great businesses that makes use of the PartnerStack marketplace, which is way better many tracking systems with a marketplace.
This could help open up new opportunities for your business.
Not bad if you ask me.
And one other thing I really like about this software is that you can book a Demo before deciding to get on-board. The only limiting factor I see with PartnerStack is that it’s not a cheap one.
It starts from the LITE plan which starts from $500/mo and supports marketing partners.
Tapfiliate is cloud-based affiliate tracking and management platform enabling you to create, track, and optimize your own affiliate programs.
With advanced tracking capability.
Tapfiliate is a software geared towards e-commerce and SaaS businesses.
This platform has a nice user interface which is pretty easy to understand than most referral and tracking tools on this list.
Not just that, you can set everything up and running and start recruiting affiliates immediately.
So far from what I’ve seen, their customer care support is topnotch.
Most of the features aren’t new things to be excited about though. But a few ones that are worth looking into are the advanced social media sharing option that allows your affiliates to seamlessly share any of your affiliate assets on social media platforms with their links embedded.
With one click.
There is another option that further enables you to use Tapfiliate to your custom site using just a few lines of codes.
Not forgetting the full API & webhooks features.
The monthly pricing starts from $69/mo for the Essential plan.
FirstPromoter is one of the most popular affiliate management software in this space and mostly geared towards SaaS businesses.
It has almost everything you need to run your own referral, affiliate, and influencer program – providing you with some sophisticated features for tracking affiliate marketers.
I have seen this platform in action being used by popular software companies to run their affiliate programs and even by many course creators.
I have to say that FirstPromoter works best for software and courses.
With its fairly customizable dashboard, you can change the look of your affiliate area the way you want (logos, colors, etc.).
Some other features include:
- Commission adjustments
You can let FirstPromoter automatically verify and approve commissions, track refunds, and chargebacks, and few other billing events.
- Engage with your affiliates
I got subsequent emails after signing up as an affiliate – all about the affiliate program.
All these were made possible by FirstPromoter.
It allows you to activate and onboard new affiliates with pre-made, customizable drip emails which keeps you engaged with your army of promoters.
- Use your own domain
Another feature I see, which is somehow cool is that you can set and integrate your own domain or sub-domain to link directly with your FirstPromoter affiliate account.
Apart from the fact that this platform is an SEO friendly one, there are quite a lot of other things like the direct URL tracking, Fraud protection, multiple currencies, MLM commission-based, and the rest of it.
You can start with a 14-day free trial period before the starter plan of $49/mo.
Thrivecart is known as a dedicated shopping cart software with a funnel building, affiliate tracking with other cool features.
I mean when it comes to creating and hosting shopping cart pages, taking product payments, upsells, Dunning. ThriveCart is flawless!
However, it also functions as an affiliate referral program for entrepreneurs. When I did a review on Thrivecart a while back, I didn’t really talk much about its affiliate platform…
Because that’s not what it specializes in.
But you can perform the necessary activities when it comes to managing affiliates, generate links, pay affiliates, tracking, and all other basic needs.
One amazing feature that caught my attention my its affiliate manager is the automatic bonus sending feature that lets your affiliate send bonuses to referrals automatically. Awesome!
As at the time of writing this post, Thrivecart only has a one-time pricing option which costs $495 (standard). This is a limited offer and might become unavailable anytime soon to become a $99/mo software.
>GET THRIVECART (lifetime)
>READ THRIVECART REVIEW
Just like ThriveCart, SamCart is yet another special checkout tool for online business owners.
SamCart makes it easy to sell your digital products with its order enhancements features like 1-click upsells, downsells, page builder, payment types, and much more.
It doesn’t just end in helping you to sell.
But with their affiliate tracking and managing system – you’d be able to build a private army of promotional partners that will sell your products for you.
Sadly, the affiliate center for SamCart isn’t available on the first two plans. You get access to that on the most expensive plan of $199/mo.
For SamCart Pricing:
It starts with $49/mo without the affiliate tracker.
The third shopping cart application software on our list, used by online creators.
Which can also be used as an affiliate management system.
PayKickstart has several amazing options as a checkout tool, but I wouldn’t vouch for them as a great platform for managing affiliates.
But I have been into its affiliate dashboard (as an affiliate), and the only thing I’m sure about is how neat and user-friendly it is for we affiliates – having multiple payment options, currency converter, and portal where affiliates can apply for other programs.
Another thing I’m certain about is that you can integrate it with your favorite sales funnel builder and they also let you recreate your checkout forms inside their platform.
Just like other affiliate management tools – you can track and manage your partners’ commissions.
It also supports the 2nd tier commission and gives you a portal for marketing materials.
Not forgetting the real-time affiliate contest leaderboard widget that can be added to any website or affiliate page and the automated bonus delivery feature for affiliates (quite cool though).
Starts at a basic plan of $29/mo all the way to $149/mo.
#8. Lead Dyno
Lead Dyno is one of the easy to use dedicated affiliate management systems I recently discovered while making a research for this post.
And also found out that it has an affiliate network where you can get your products in front of marketers who are ready to promote and earn commissions.
There are quite some amazing features in this affiliate marketing tool has. But It’s pretty basic compared to advanced options like Post Affiliate Pro and PartnerStack.
Some features include:
- Affiliate sharing feature for mobile, tablets and laptops
- Integration with your favorite platform
- One-click social sharing
- Affiliate dashboard application for your affiliates
- Google Adwords tracking
Lead Dyno is a friendly affiliate marketing managing software for most e-commerce businesses that want to reduce their marketing budget by offering affiliates access to promote their products.
Lead Dyno Pricing
All Lead Dyno plans are month-to-month starting from $49/mo and include a 30-day free trial.
AffiliateWP is a full-featured affiliate marketing plugin for WordPress sites that you can use to track, monitor, process payouts to your affiliates, and grow your business.
Apart from being an affiliate management software for WordPress, it is one of the easy to use and best platforms out there for online business owners.
Packed with full features like:
- Tracking of affiliates
- Real-time reporting of earnings, signups, and visits
- Unlimited number affiliates
- Connection and tracking of coupons
- In-built referral link generator
- Set affiliate cookie duration
- Advanced customizable email for notifications
AffiliateWP easily integrates with other WordPress plugins and tools to give you and your marketers an amazing experience.
Some of them include:
- Restrict Content Pro
- Zippy courses
If you’d like to manage your affiliates via WordPress, then this is nice alternative to consider.
AffiliateWP does not offer a free trial but they have a 30-day money-back guarantee after you opt-in for the plans starting at $99/year.
iDevAffiliate – an “old kid” in the land of affiliate management. No doubt!
Over 15 years, this tool has been one of the most used and popular solutions by online entrepreneurs. Managing, tracking, and all sorts.
It provides you the necessary features needed to create and recruit your own army of affiliate marketers.
Here are some of the features you get on this application:
- Huge integrations
Out of all the affiliate management program I talked about in this article, this is the system that supports the highest number of third-party tools. Over 100s.
- Want to connect your best landing page builder?
- Favorite email service?
- Shopping cart tool?
- Content management service?
- E-commerce platform?
You name it…
- Flexible payout structure
You can design your affiliate commission the way you want. Be it in multiple tiers, coupon-based, pay-per-lead, or however you desire.
- Add marketing resources
You can decide to add various promotional materials for your affiliates so they can use it in bringing more customers to you. Videos, banners, email templates and HTML ads, and much more…
Another feature is the option to add your logo and color. The report exporting feature is something worth looking into as well.
This software starts at $39/mo (cloud-hosted) and the self-hosted plan starts at a $199 one-time fee.
>TRY IDEV AFFILIATE
#11. OSIAffiliate (OMNISTAR)
OSI affiliate marketing tracking and affiliate management software is one of the best out there.
It is easy to use, integrates with lots of applications, customizable looks, and great support (phone, LiveChat, Helpdesk, and knowledgebase).
You are being provided with almost all the features you need to get the best in your partnership with other marketers.
Talk about the:
- Promotional tools
This comprises of the social media integrations, email templates, referral contest features, automatically enroll customers, etc.
- Complete management
You get a comprehensive dashboard to view your affiliate reports, manage users, and detailed statistics.
The Referral partner dashboard and the Commissions & payouts feature also provides you with settings to help you take your affiliate partnership game to the next level.
OMNISTER affiliate tool went the extra mile to provide resources for all and made a comparison with most of its alternatives.
OSI Affiliate gives you a free 15 days trial and the monthly plan starts from $47/mo.
ClickFunnels is yet another all-in-one marketing system that is designed specially to take care of all your online marketing needs.
Part of its features also includes an affiliate marketing management platform. Backpack.
Having covered what this tool does in detail over in this post, I will say that its inbuilt affiliate platform is not something I’d advise anyone to use.
Buggy and inconsistent.
Although it’s a great tool for building sales funnel from scratch to top and managing other parts of your online business.
The basic plan starts at $97/mo (without an affiliate tool). The Etison suite plan costs $297/mo where you get access to the affiliate system.
I have known Refersion for a while now, and even have an account with them. But not as a creator.
I got to discover this affiliate management system when I wanted to apply as an affiliate to some product months back.
Never actually knew that I could also use the platform to manage an affiliate program.
Not until recently.
Refersion is also an affiliate network and a recruiting tool plus helps businesses manage, track sales, and it’s not that hard to set up as well.
Refersion is somehow simpler and works best for e-commerce. I don’t recommend for SaaS and course creators.
There are quite a lot of things you can do and connect together with the help of the Refersion affiliate management tool.
Here are some features of Refersion:
- Track sales
With this system, you will be able to track any digital sale (from anywhere) your affiliate refers, and also watch clicks & conversions in real-time.
- Integrations supported
You can integrate your favorite app in minutes to work together with your affiliate platform. Shopify, WooCommerce, Magento, Bigcommerce, and few others.
- Set commissions
You also have an option to set your commission structure the way you want.
Each of the plans gets unlimited affiliates and visits, starting from $89/mo.
This is a customer referral application that gives you the options to allow your customers to market your products to friends and they get credit, discounts, or whatever you choose to incentivize them with.
Mainly for eCommerce owners.
I thought this software wasn’t supposed to fall under this category, but when I dug deep into the meaning of affiliate marketing – it made sense to include it.
I really like the way and pattern ReferralCandy works, because it has an offline model integrated into it.
Not just that it is perfect for tangible products, but also seamlessly works with every e-commerce store available.
Even if it’s a custom-built online store.
No doubt this is a software targeted majorly to e-commerce businesses. The features are mouth-watering and all useful for you as a store owner.
The pricing of this referral tool is based on your monthly sales and commissions in USD starting from $250.
You can use Kartra to build out a sales funnel, membership site, automate sales, manage and assign affiliates.
Which ClickFunnels also does.
But there is something different here…
Even though I have compared both tools sometimes in the past, Kartra beats ClickFunnels in several areas. But I won’t shift from the main focus now.
The affiliate referral platform within Kartra is super cleaner than that of ClickFunnels, with more options for tracking and many more. I will call it sophisticated.
The thing still remains that both of them can’t outperform other tools that were made specially to take care of your affiliate management and tracking needs.
Unless you need an all-in-one, then consider Kartra as a nice option.
It starts at $99/mo.
Kajabi is a popular and sophisticated membership and learning management software system used by online course creators to host and market their digital products.
Yeah, it’s not really known as an affiliate management software. But why did I include it?
Let me explain…
Not just that Kajabi works well for creating an online course, it also has several marketing tools built into it. Which makes it sort of an all-in-one tool suite that takes care of other things.
You can build your funnels, create marketing automation, and also manage an army of affiliates with this system.
Having played around Kajabi for a while, I would say that it lacks a few things (funnel builders are known for) when it comes to building landing pages, funnel steps, and order pages.
But as a membership creator?
I would say it’s the best out here!
The affiliate management system within Kajabi can perform almost the functions of an affiliate system, but can’t be compared to standalone tools like Tapfilliate, PAP and the rest of the systems built to serve this purpose.
Kajabi pricing starts from $129/mo with limitations on the number of students you can have.
Choosing the Best Affiliate Program Management System
Consider the below factors when looking for a platform to manage your affiliate program:
Ease of use
Good software for managing your affiliate program shouldn’t take you days or weeks to master and use. This is one of the most important (if not first) stuff too look out for when selecting a marketing software.
Make sure that there is no need for a special skill (like HTML and web development) to be able to it.
There should be tutorials and walk-throughs on how to find your way around the application of your choice.
An affiliate marketing program management should be able to easily and smoothly integrate with any other third-party app.
Shopping carts, landing page tools, payment gateways, membership platforms, and email marketing services.
Not just those.
But also, have an open-source code feature to provide API access for seamless integration to be able to perform any purpose you wish in your business.
There are lots of platforms on this list that aren’t search engine friendly.
Your affiliate system software should have the ability to help increase your rankings and make potential promoters find you.
And it doesn’t end there!
The affiliate software should also provide affiliates with SEO-friendly links that won’t make search engines frown, thereby help to maximize sales.
Creatives for effective promotion
Few ways in which I have had massive successes promoting affiliate offers – is the use of creatives provided by the product owner.
An affiliate platform should give you options and capability to build and host your promo creatives like email swipes, banner, HTML, and text ads.
Other promotion tools include landing pages, webinars, videos, free eBooks, etc.
Amazing support team
I don’t really put a lot of weight on support when it comes to tools, because almost all the marketing software I use does a great job on the support aspect.
Except very few, which could be losing customers to competitors due to bad customer support.
However, make sure the affiliate marketing management system has an active phone, email, and LiveChat/ticket support.
This is a considerable option if your products and services are meant to serve a diverse audience worldwide. And your affiliates can come from any part of the world.
In this regard, it will be perfect to select an affiliate software that offers translation in multiple languages, and it shouldn’t take a lot from you to do.
Some other features to look out for which may not seem much important are:
- Adding of multiple affiliate program
- Multi-tier ability
- Ability to integrate domain
- Subid tracking feature
Which Affiliate Tracker Should You Use?
Deciding for which to settle for actually depends on your business goals and the level of functionality you need. I have to say that it’s really difficult to choose which is the best among all these great affiliate program managers.
But if I’m to launch my affiliate program today, I would go for software that easily fits with my marketing stacks.
Since I already use ClickFunnels, I would start with its Backpack (affiliate platform), then as my business grows, I do have to migrate to a platform that integrates with my funnels and pages.
However, as I said earlier ClickFunnels Backpack is poor generally. So I’ll pass!
So, I’d be going with ThriveCart. (Yup I just got the lifetime deal!). Easy to use. Integrable with my ClickFunnels pages. Awesome support. Fast to set up. Automatic bonus sending.
Well, that’s for me personally.
If you already got your business running on another system or you prefer a nicely built advanced affiliate tracking software. Then I can’t recommend systems like:
Those are the best and my top recommended affiliate manager. You can’t go wrong with either of those tools.
I did my research (extensively) on the tools on this list. And the above four were highly ranked as a dedicated solution for managing and tracking performance.
Anyways, it’s all up to you at the end of the day to decide.
I have to say that there’s no perfect solution in this space because choosing the best affiliate management software really boils down to so many factors.
But no matter your choice, I do suggest you put into consideration the factors I listed above. Which all of our top four met those criteria.
The reason I didn’t include price is that I don’t want that to be a determining factor. Like I always say:
Going for the absolute cheapest isn’t always the best option, you’d want to balance the cost of time and money
Still not sure what the best affiliate marketing program management software is for you?
Drop me a comment below.
Further Reading on Khrisdigital: If you plan to launch a marketing campaign, then you could be considering doing an automated or live webinar for your online business, check out my review of the best webinar software platforms and my best platform for creating your online funnels.