[61+] Complete Affiliate Marketing Tools & Resources For Serious Marketers In 2020

[61+] Complete Affiliate Marketing Tools & Resources For Serious Marketers In 2020

In this post, you will learn about the most important affiliate marketing tools for you need to drive visitors to your content for more income.


One bitter truth most affiliate marketers, including myself, finds difficulty accepting is that we are always competing against the vendors we’re promoting for.

Not the BIG ‘guys’

Not our competitors on Search Engine

Not the million making marketing companies


Making cool cash with affiliate marketing can be pretty hard for those new to it. Not for those who had already figured out the secrets

…nor for those who have been in this game long before the word “Affiliate Marketing” was coined.

Honestly, this industry has become crazily competitive both for the grandfathers with authority and the newborns trying to master it all.

So, what does it really take to rise above all these noisy drums?

Strategies? ok

Experience? ok

And Tools? maybe…

Equipping yourself with lots of tools for affiliate marketing isn’t a guarantee for earning reasonable coms.

But one of the factors that will really determine your success rate in driving traffic to your business is; exploiting the appropriate and best affiliate marketing tools at every level of your journey.

Too much of these tools might confuse you more.

We don’t need all the tools, rather we need PRECISE the ones!

In this piece, we shall go through each and every tool for affiliate marketing that you need to rule in your business.

As a beginner or an expert.

Here are the categories covered, Feel free to navigate:

Part #1: Affiliate Marketing Tools For Beginners

These are tools that are most needed and relevant for a newbie. These tools are affordable and aren’t sophisticated and complex as those needed by a super affiliate marketer, but are sure to help beginners earn their first $10-$100 then to $1000/mo. Here are they below:

#1: Namecheap


Namecheap is a well-known domain registrar where almost every online marketer buys his domain name from. It’s my preferred platform for buying domain names.

Although there are other alternatives. Godaddy, Namejet, etc…

It is recommended that every beginner in the affiliate marketing space should at least have a domain name, if not for anything but for setting up an email marketing system.

#2: Bluehost


Bluehost is one of the largest website hosting providers and powers millions of websites…

…where you can host your site and easily promote any product or services.

Before any affiliate marketer can be accepted on most networks he must have proven to be either an active blog/website owner or built great asset over the years.


  • Email list
  • Website visitors
  • Social following etc

The domain name bought from Namecheap must be hosted on a hosting platform like Bluehost which happens to be one of the largest website hosting providers and powers millions of websites.

#3: WordPress

This is definitely a must use for affiliate SEO.

WordPress is an open-source Content Management System where you build your site on. It’s very easy to use and blogging and SEO friendly.

It’s the world’s most popular tool for creating any kind of website; from a simple blog to a full-featured business website.

#4: SEMrush

There’s no way you can be able to tell the buy terms people are really searching for on search engines without making use of an SEO tool.

SEMrush is one of the SEO best tools out here in the market with several features.

#5: KwFinder

This is the tool I use every now and then, I use KwFinder to discover long-tail keywords for any post I wish to write about. Just enter your keyword to find cool ideas.

I also use some of its sister tools to perform:

  • Backlink analysis for my blog and that of competitors
  • Rank checking
  • Website audit etc

KwFinder is way cheaper than SEMrush but less sophisticated, although I’m more comfortable beneficial using KwFinder as you get access to other Mangool tools.

#6: Keywordtool.io

This is a free marketing tool most beginners use in carrying out their keyword research.

Keywordtool.io helps marketers discover lots of long-tail keywords, prepositions, and suggestions. I myself use this all the time.

After getting phrases of keywords from this tool, I’ll export as a CSV file then use Google keyword planner or KwFinder to find out the individual search volume, difficulty, and completion of these terms.

#7: PayPal

I guess you already know what PayPal is used for?

Of course, you need an account for receiving your payments and also for other affiliate marketing transactions.

Although some affiliate programs and networks pay directly to your account you’ll still a PayPal account in the long run.

#8: Canva


Canva is a tool that makes it possible to design anything and publish anywhere, especially on your affiliate marketing blog with ease.

I use Canva to producing a very fancy E-book. I don’t use it all the time though, but there are tons of tasks(infographics creation, etc) you can perform on that platform.

#9: GetResponse

Every serious affiliate needs a great email marketing software. Even if not so great, but must be good enough for sending out your affiliate offers and also following up with new leads.

So far so good most marketers and including me consider GetResponse to be one of the most friendly email Autoresponder.

There are other options out there, but from my research, this still remains the best autoresponder for affiliate marketing.

#10: Gsuite

For you to be able to send promotional emails to your list using an email Autoresponder, you must first set up an SMTP.

You can’t send emails with an email address like name@gmail.com, you’ll need an email like name@domain.com

To be able to send emails, you need to provide the correct SMTP server when you set up your email client.

So you need a Gsuite account to able to accomplish this.

#11: Divi theme

This is one of the powerful WordPress themes suitable for affiliate marketing, although there are several others out there, you really have to choose wisely.

#12: Google Applications

Google apps

Every content creator from beginners’ to expert needs the following Google tool suite:

  • Google sheets

This is a Web-based application that allows marketers to create, update and modify spreadsheets and share the data live online.

  • Google Docs

Just like Ms-Word lets you create, edit and share documents, spreadsheets, presentations, forms, and drawings with Google Docs.

You can even upload Microsoft Office files directly into Docs or download Docs files in Microsoft Office formats.

  • Google slides

Yeah, you got it right, an online version of Microsoft PowerPoint for creating custom visual appealing presentations.

  • Google Calendar and Google keep

This helps to quickly look at your plans and helps you to stay focused on everything you’ve committed to accomplishing.

While Gkeep is just for keeping notes plus a bunch of other stuff.

#13: Thirsty Affiliates

This is a marketing tool in the form of a WordPress plugin that helps cloaks affiliate links, especially the ugly looking ones.

Thirsty Affiliate marketing tool also helps monitor visitors link clicks, but not as sophisticated as a dedicated link tracking tool in general.

#14: Grammarly

One of my favorite content marketing tools.

Grammarly helps me check for several types of errors. It detects grammar and punctuation mistakes – basic to advance. Grammarly also detects correctly spelled words used in the wrong context.

 #15: Google Analytics

This is Google’s free web analytics service that allows you to analyze in-depth detail about the visitors on your blog.

It provides valuable insights that can help you to shape the success strategy of your online business.

#16: Google Search Console

GSC allows webmasters to check indexing status (on Google) and optimize the visibility of their websites. With this tool, you can have in-depth insights into how search engines interact with your site.

This is one of the tools I can’t do without since I discovered how deep I can really go with this FREE tool in monitoring my blog behavior in search results.

#17: SumoMe

Sumo list builder

Sure you need to devise strategic means on how to build an email list from your affiliate marketing blog. The best way to that is by offering a signup incentive to visitors with either a:

  • Pop-up slides
  • Doormats
  • or sign up form

I’ve been using SumoMe to do this for quite some time now and I find it super user-friendly without any need to master coding.

Of course, I hate coding!

It consists of other free marketing tools to grow your email list, get more traffic, and much more.

#18: Maxbutton

Maxbutton is one of the popular WordPress button plugins which you can basically insert customizable buttons into your blog posts without coding knowledge of whatsoever.

#19: Shortpixel

Shortpixel is one of the tools that has really helped my blog when it comes to image optimization and site speed enhancements.

A must use for bloggers in the beginners’ category.

#20: Yoast SEO plugin

This is the most popular SEO plugin tool with close to 4million installation, can be used for on-page optimization for your WP blog.

This powerful tool makes your site as search-engine-friendly as possible.

#21: MobileMonkey


MobileMonkey is a popular chatbot building software that was founded by Larry Kim. MobileMonkey comes with lots of amazing features that are undoubtedly valuable to marketers and online business owners as a whole.

You get several functionalities for building messenger chatbots without mastering any line of code, making it so easy to learn and implement.

#22: Bitly

I sometimes share my ugly affiliate links with friends on Facebook messenger (on permission), in Groups and also on Instagram bio.

Still trying to crack the Insta code though…

Do you expect me to copy and paste that unappealing 40+ character link to those places? Hell no!

Instead, I use a link shortening service like bit.ly.

#23: HootsuiteSocial Media Marketing Management Hootsuite

Hootsuite is one of the best social media management software almost anybody can use. They have a free version which I think will serve a newbie affiliate marketer…

…For content distribution across several promotional and social media platforms.

This ends my list of affiliate marketing tools for beginners. If I missed any please do let me know in the comments!


Part #2: Marketing Tools For Super Affiliates

These are tools that are being used and recommended by the TOP affiliate marketers who have attained a certain height. Super affiliates are those who generate a much higher percentage of an affiliate marketing program, more profitable and more successful.

#1: Bluehost

Bluehost still falls under tools used by super-affiliates. It is one of the largest website hosting providers and powers millions of websites.

Lots of successful affiliate marketers use Bluehost as their web hosting solution. I also use it.

Pat Flynn of Smart Passive Income uses this powerful and affordable and web service for his affiliate marketing empire.

#2: Ahrefs

Ahrefs is undoubtedly an SEO tool suite for link building, competitive research, keyword research, SEO analysis, and many more sophisticated features.

I must say this has been so far the best SEO tool I’ve seen.

This is a tool suitable for marketers who operates bulks of sites in different niches.

#3: ClickFunnels

Since I’ve started using this tool both as a page builder and a lead generation machine, things became less complicated for me.

Apart from the fact you can build complex funnels by dragging and dropping inside of ClickFunnels, there are many other functionalities housed under this tool.

In fact, you can reduce the cost of using several other affiliate marketing tools and use this Super-wonderful software to make it in affiliate marketing.


As a beginner and also as an expert.

You will no longer need the services of the following affiliate marketing tools when using ClickFunnels:

  • Email Autoresponder
  • Webhosting
  • Domain services
  • Affiliate management software
  • Email software
  • Split testing app
  • Website theme/template
  • Graphic design software
  • And a few others

Another all-in-one platform you might love is Kartra.

#4: Buzzsumo

BuzzSumo is a research and monitoring tool for online marketers.

It’s used for massive content research across the web, and also getting insightful metrics needed by every online content creator to dominate in any niche.

#5: CovertKit

Most affiliates whom I know who aren’t comfortable GetResponse settled for ConverKit.

It’s kind of more featured filled than Getresponse, no doubt! ConvertKit makes managing your email list and setting up autoresponders so easy and user-friendly.

#6: Zapier

You desire to get more Job done and avoid repeating tasks? Then you must automate

“One of the sweet things about affiliate marketing is that you can put all your earning on autopilot and work on other aspects of your life.”

Ever since I learned this from Spencer Mecham (7 figure affiliate marketer), who is all about automation and easy affiliate marketing lifestyle…

…I’ve decided to adopt the automation rule. It makes the hustle less stressful.

Zapier is a tool that allows you to connect apps you use every day to automate tasks and save time. This amazing tool allows you to automate actions between different web apps you use every day.

#7: Facebook group

This is the holy grail of 20th-century affiliate marketing business! This is another form of an asset every affiliate marketer should strive to build. After an email list.

Or before. Whichever comes first.

In case you’re wondering “what does an affiliate marketer need a Facebook group for?”

You need a Facebook group of like-minded individuals (it should, of course, be those who desire to make money online via affiliate marketing) so you can be able to promote your affiliate offers without any form of restriction.

There are clever ways you can use a Facebook group to promote your offers.

Even though you’ve no plans for a group yet, you can get yourself on a few relevant groups and grow your online business.

#8: Group Funnels

Still on FB groups…

Group Funnels is a Facebook group automation tool for accepting new members and pushing their contact details straight to your email list to Google sheets through Zapier.

Automatically, your newly accepted group members are placed into your email sequence where you send out your affiliate offers and make sales on autopilot.

#9: Zoom

Zoom is an all in one Video marketing application and happens to be one of the most useful tools for affiliate marketers when it comes to anything video production.

With zoom you can perform:

  • Video calls, chat, and meetings
  • Recording of Webinars easily
  • Whiteboarding
  • Screensharing or screen recording for product reviews etc

#10: Manychat


If you’ve been into the marketing space for some time, I don’t need to tell you much about how Messenger chatbots have been the talk of the town as a kind of an alternative to email marketing.

But I don’t think it can be.

With a messenger bot software like Manychat, you can automate your messages, create a marketing campaign to engage your bot subscribers and make sales.

#11: Spin Rewriter

This affiliate marketing tool is used for generating hundreds of articles in seconds. It is mostly used by SEO niche bloggers to spin and rewrite articles. There are other alternatives to article rewriters but Spin Rewriter happens to be one of the best among other article rewriter tools.

It uses ENL Semantic Spinning to understand the meaning of the text and at the same time produces a quality article that isn’t plagiarized.

#12: Udimi

Udimi is the no.1 most recommended platform for buying clicks. This is a marketplace for solo ad sellers and buyers.

Especially for those in the Make Money Online Niche (affiliate marketing and MLM).

If you desire to make fast sales in your affiliate marketing business, then this is the best place to buy traffic in the form of link clicks via email marketing campaigns.

Here you pay a list owner (vendor) for the number of clicks you want, and then he sends out your affiliate offers to his list.

#13: ClickMagick

This is my favorite link tracking tool among others. It is a powerful online tool for tracking all your marketing efforts.

There are numerous features of this tool which makes it lovable by many affiliate marketers.

  • Cloaking
  • Split testing
  • Pixel tracking
  • Conversion tracking etc

And again, never run Solo ad campaigns without making use of an affiliate link tracker like ClickMagick.

#14: Trello

Trello is a project management app that helps you to manage the task effectively and also delegating functions.

#15: Funnel scripts

This is ClickFunnels script writing platform that solves our very need to create compelling copy. With this tool, you no longer need the services of a copywriter.

Funnel Scripts takes care of your:

  • Email copies
  • Sales letter templates
  • Webinar slides and templates
  • Everything about copies

Learn how to write killer copies from this FREE training

#16: Wistia

This serves marketers in hosting their videos online so it can be easy to embed them into your websites, sales pages, and landing pages, etc.

#17: Screencast-O-Matic

This is an in-browser software used for screencasting and editing video. It is mostly used by affiliates and marketing video campaign creators for capturing screen when performing a software review or any kind of on-screen tutorial.

#18: Screaming Frog SEO spider

This is an SEO tool that acts as a website crawler, which allows marketers to crawl websites’ URLs and fetch key onsite elements to analyze onsite SEO.

#19: Fiverr

I know how time-consuming it can be for most Super affiliate marketers to carry out little but necessary tasks in their affiliate marketing business.

Fiverr is the world’s largest freelance services marketplace where entrepreneurs virtually outsource any kind of digital tasks…

…inorder to focus on growth & create a successful business at affordable costs.

#20: Expireddomians.net

Most super affiliate marketers never buy a new domain name whenever they’re set to go into a competitive niche.

They use expired domain directory like expireddomain.net and find an already existing domain with good metrics, for easy ranking on Search engines.

#21: Crazy Egg


This is a tool that isn’t just made for affiliate marketing alone. Crazy Egg allows you to create  “heat maps” of different pages of your affiliate site to show you where people are clicking and where they aren’t.

This gives you great data on what’s happening on your site and how to optimize where you place your affiliate links.

#22: Elink.io

Elink is one of the fastest content creators out here and helps over 70,000 professionals create single web page content, responsive email letter campaigns, and posts.

#23: Teachable

Teachable is a very popular membership site platform used for hosting your courses.

#24: Post Affiliate PRO

Looking for a dedicated managing system and tracker?

PAP happens to be a great option as it comes with nice tracking capability, easier to understand, and good customer service. Although there over a dozen alternative – but PAP is great!

That ends our list of marketing tools for Super affiliates. Missed any? Do let me know.


Part #3: Affiliate Marketing Plugins for WordPress (Bloggers)

These are WordPress plugins used mostly by SEO affiliate bloggers or webmasters. They help affiliate marketers carry out couple of tasks and also ease the pain of having to apply numerous lines of codes to perform a function.

They are:

#1: MonsterInsights plugin

This is a very popular Google Analytics Plugin for WordPress sites where marketers will have to connect their Analytics account and view their traffic stats inside the WordPress dashboard.

#2: Thirsty Affiliate plugin

So far so good, this has been the most used WordPress affiliate plugin for cloaking affiliate links in WordPress and also monitoring link clicks.

#3: Thrive Leads

With Thriveleads you can add popup lightboxes, ribbons, in-line forms, slide-ins, and more on your WordPress site to grow your email list.

#4: WP Meta and Date Remover plugin

Most affiliate niche bloggers chose to hide their true identity and prefer to be an incognito mode.

This affiliate plugin for WordPress helps to remove the author and date information from all of your posts in one go. Once the plugin is activated, all of the Meta information is automatically removed.

#5: Google XML Sitemap plugin

A sitemap helps search engine crawlers access our website content.

So a tool like this creates special XML sitemaps which will help search engines like Google, Bing, Yahoo and Ask.com to better index our posts.

#6: Pretty Links

This affiliate marketing tool is also used for cloaking and tracking affiliate URLs on WordPress just like ThirstyAffiliates.

With Pretty Links you can shrink, cloak, track, organize, share and test all of your links on your own domain and server.

#7: Schema PRO

Rich snippets and schema markup are a great way to improve how your WordPress site looks in Google’s search results pages. Schema PRO is the tool I use for showing review star rating.

#8: WP Content Copy Protection

This is a plugin that prevents your posts from being copied by others. This plugin does not allow any sort of right-clicking and highlighting on your posts.

I have few affiliate marketing friends who use this on their niche sites.

The main reason they use this is to avoid their contents being copied by competitors or other publishers.

There are other common tools for affiliate marketing in the form of WordPress plugin, but these are some of the essential ones every affiliate marketer should have installed.

If I missed any do let me know in the comments


Part #4: Affiliate Marketing Resources

Affiliate Marketing resources are go-to places for those interested in affiliate marketing get the necessary training, courses and guides that will help them crush it BIG in the affiliate marketing space, both as a newbie or an expert. Here are some of them below:

#1: Dotcom Secrets Book


I must say that Dotcom Secrets is the best online marketing book I’ve ever read in my entire life!

If you really want to succeed in modern-day marketing in general, and you haven’t read Dotcom Secrets – then I think you are missing on a whole lot here.

This bestseller will show you the practical steps on how to build and position yourself as an attractive character, drive tons of traffic, convert that traffic into cash and build a sustainable online business.

In the long run.

This book opened my eyes to a lot of things in the online marketing space, knowing things that I never knew from the start. Check the review here.

#2: Copywriting Secrets

A new copywriting book I bought of recent that’s filled with tons of value. Since copywriting is one of the important aspects of sales, marketing advertising – I recommend this book to everyone.

Get it here…

#3: ClickFunnels Affiliate Bootcamp

This is one of the best free course on affiliate marketing that I’ve seen on the Internet!

This is a training where 15 ClickFunnels super affiliates shared deep strategies on how to go from zero to thousands in making affiliate commissions, within 100 days.

The outlined each and every step they would take to accomplish that, and the exact tools and strategies to be used. I have gone through it myself and I tell you that it’s something worth seeing.

Diverse tactics were covered by these affiliates and online marketers.

Below are some of the strategies covered:

  • SEO and blogging
  • Creating an irresistible offer for easy affiliate sale
  • Using Facebook groups and profile to promote products
  • Using YouTube for affiliate marketing
  • And so many more…

Read about affiliate Bootcamp here

#4: Affiliate Secrets 2.0

This is the best-Paid affiliate marketing course in the online space.

(In my opinion, though)

A course by Spencer Mecham (7 figure affiliate marketer) who happens to be the first affiliate marketer that has made more than $1 million from ClickFunnels affiliate marketing program.

Affiliate Secrets 2.0 contains 8 modules of information that reveals exactly how Spencer makes 7 figures a year through affiliate marketing.

This course is excellent for anyone that wants to succeed in any kind of niche through affiliate marketing.

Here are some of the strategies you’ll learn in this actionable course:

  • How to Set up automation systems that bring recurring income
  • How you can drive traffic to your affiliate offers from YouTube, Instagram, Pinterest, Quora, etc.
  • Adwords course and how to use it for affiliate marketing
  • How to create an irresistible offer that will make people signup through your affiliate link
  • So much more…

One thing I’d recommend you to do is to grab his exact blueprint + Masterclass on how he sets up the super-powerful systems that make him recurring commissions on autopilot.

==> Watch the free masterclass here

==> Check out Affiliate Secrets 2.0-course review

#5: SmartPassiveIncome.com

This is my favorite affiliate marketing blog which I’ve been following for about a year now and I must say that  I’ve truly learned world-class affiliate marketing tactics from this site.

SmartPassiveIncome is a blog by Pat Flynn, an author, podcaster and of course a 7 figure affiliate marketer who has made over $3 million from promoting other people’s products.

Pat Flynn

He hosts insightful podcasts on his blog and also shares mind-blowing passive income hacks.

Part #5: What Are The Essential Tools Needed In Affiliate Marketing?

It’s important that for anyone who is just starting their affiliate marketing business or in the middle of their journey to always get the core essential tech infrastructures in place.

They include a shared hosting plan, affiliate friendly email marketing software, link tracker and landing page/website builder.

All others can come later along the journey but these ones can’t be skipped nor ignored when building your online asset.

  • For Shared hosting Plan

I’d recommend you go with Bluehost. You can buy both your domain and host on there as well.

  • For affiliate friendly email marketing software

As a beginner, you should start with GetResponse, less sophisticated and cheap, or ConvertKit for more advanced automation.

  • Link Tracker

Use ClickMagick for this, or simply get Voluum (a better alternative)

  • Landing Page builder

This is one of the ‘can’t do without’ tools in an affiliate marketing biz. For sure you need to build a list and create landing pages and affiliate funnels.


For this, I’d recommend ClickFunnels (all-in-one) drag and drop page builder or Thrive Leads.


What If I Can’t Afford All These Software?

Remember what I said at the beginning of this article?

You don’t need all tools; rather you need PRECISE TOOLS to get your desired results in any business.

How about getting a single tool suite that houses all of these essential tools needed to survive in the game?

In case you forgot, It’s ClickFunnels!

  • Hosting
  • Domain
  • Landing page
  • Email marketing tool
  • No need mastering coding
  • Payment Integrations
  • Marketing courses (FunnelFlix)
  • SEO friendly? No. You’ll need to get WordPress for SEO friendly posts.

But nevertheless, you can go all-in with the tool you feel is right.

Be it saving costs to have more OR spending more to make more.

The choice is truly yours.

You can start your free 14-days trial here to see if it’s a good fit.


Frequently Asked Questions

What are the important tools that an affiliate marketer should use?

The most important tools for affiliate marketing are domain and hosting, website/content creator, landing page builder, email marketing service, tracking service and traffic or ads platform.

What is the best tracking software?

The best click tracker for tracking, monitoring and measuring your traffic campaigns is ClickMagick. But if you need a more sophisticated option, go with Voluum.

What is the best affiliate marketing tool for bloggers?

Being a blogger myself, the most essential tool for me so far has been Yoast. It helps me a lot when it comes to on-page SEO.

What is the best website builder for promoting offers?

No doubt, WordPress still remains the best builder in terms of search engine friendliness, experience, ease-of-use and lots more. WP also powers about 34% of the total websites worldwide.



And there you have it!

I know there are plenty more out there and some of the tools I listed here might not even be the right kind of tool you need.

The key is to be reasonably creative enough to know the tools that will help you serve your audience better by promoting the products that solve their problems…

…And  also earns you great recurring commissions

But I want you to know that all of these affiliate marketing tools won’t save you when you solely rely on them without:

Devising the right strategies to get your content out there to those that thirst for it.

Which of these tools have you found useful in gaining traffic and building your business?

Which did I omit?

Khris Steven

My mission is to equip and arm you with the precise marketing tools, resources, strategies, and tactics to help you make IMPACT, SERVE more and (of course) EXPLODE your income so you can live life on your own terms.

This Post Has 2 Comments

  1. Olivia Lua

    very good post.

    1. Khris Steven

      Thank you, Olivia!

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