10 Best Link Tracker Software In 2024 (Free & Paid)

If you’ve ever wondered which of your links are the true MVPs driving traffic and boosting your online presence, then you’re in for a treat on discovering the best link trackng software on the internet!

Look no further.

I have compiled a list of the best tools that will help you track link clicks so you’ll be able to measure conversions more effectively.

Keep reading to find out about others on this list.

Overview of The Best Link & Click Tracking Software Tool

Tracking Tool	Trial	Price
ClickMagick	14-days free	$69/mo
Voluum	Demo	$199/mo
Improvely	14-day	$29/mo
Rebrandly	Free account	$13/mo
LinkTrackr	NO	$7/mo
Clixtrac	Free account	$4.5/mo
RedTrack	14-day	$49/mo
Bit.ly	Free account	$8/mo
Pretty Links	Free account	$99/year
TinyURL	Free account	$9.99/mo

Let us review them one after the other…

1. ClickMagick (Overall Best)

This is my favorite link tracker. And arguably the best for affiliate marketing.

ClickMagick is one of the top link trackers here in the online marketing space which enables you to easily track links to your website, sales funnel, or advertising campaign.

With link tracking software like ClickMagick, marketers and online businesses no longer need to worry about a link tracker that doesn’t allow you to easily retarget visitors and lock content for building email lists.

You can also track your entire sales funnel from the opt-in phase to the last stage of the funnel. In real-time. Easy to use and implement.

Even links on advertisement networks aren’t excluded:

• Google Adwords
• Facebook Ads
• Bing Ads ‘n’
• Solo Ad Clicks

Features of ClickMagick

Here are some features of the ClickMagick link tracker tool:

• Automatic Traffic Bot Filtering

One of the features to look out for in selecting a good link tracker is to get THAT which differentiates between a bot (fake) clicks and a real one.

These “Bot” clicks can be detrimental to your business.

Which wastes your money and can give you false marketing stats and hopes.

Unlike many other tracking services down this list – ClickMagick automatically filters these bot clicks and gives you accurate stats.

• Advanced Retargeting

With the ClickMagick advanced retargeting feature you’ll be able to add a retargeting pixel from any Ad network and also increase exposure to all your offers which can powerfully skyrocket your sales.

• A/B Split-Testing with auto Winner Alerts

Apart from the normal split-testing functionality – most link tracker offers – ClickMagick will always notify you via alerts whenever you have a statistically valid split-test winner in real-time.

• ClickMagick MagickPop

This option allows you to add variations of pop-ups to your websites.

The interesting part is that you don’t need to own the website for you to be able to use this “Money Layer Technology” option. Other MLT features of ClickMagick include the countdown timers and MagicBar technology for notification bars.

• Tracking landing pages you don’t own

ClickMagick is the only link-tracking software (I know of) that allows you to track links of pages on sites that are not yours.

How possible is that?

Very possible! When you check out this awesome guide you’ll get complete details on how to set this up to increase your conversions.

• SubID Tracking

The SubID link tracker feature in ClickMagick will allow affiliates and online business owner to better optimize their campaigns and make data-driven optimization to their affiliate links in one place.

This is the surest way to track, almost, any variable you want, and get deeper in-depth insights into your campaigns.

• Great customer support & Knowledge Base

ClickMagick has the most amazing Knowledge Base and support you’ve ever seen, with literally hundreds of articles and tutorials covering everything there is to know about tracking and optimizing your marketing with ClickMagick.

And if necessary they’ll help you find the information you need and answer any basic questions about anything covered in the Knowledge Base.

Just submit a ticket any time and they’ll get back to you within 8-10 hours.

ClickMagick Pricing Plans

ClickMagick comes with 3 pricing plans. With a free 14-day trial period.

STARTER – $69/month (For new marketers on a budget):

• Up to 10,000 Clicks per month
• TrueTracking® Platform
• Real-Time Stats & Reports
• Basic Bot Filtering
• Shopify Companion App
• 1 Website or Ecom Store
• 1 Team Member
• 6-Month Data Retention
• Basic Online Support

STANDARD – $149/month (Optimize and scale with ease):

• Up to 100,000 Clicks per month
• Everything in Starter, plus:
• 5 Websites or Ecom Stores
• 3 Team Members
• 1-Year Data Retention
• Fanatical Support PLUS Kickoff Call
• Auto Cost Update
• Audience Optimization™
• Bot & Click Fraud Protection
• Cross-Device Tracking
• Track Recurring Revenue
• Advanced Attribution Models
• Phone/Offline Sales Tracking
• API & Zapier Access
• Mobile App

PRO – $299/month (For power users who want more):

• Up to 1,000,000 Clicks per month
• Everything in Standard, plus:
• Unlimited Websites or Stores
• Unlimited Team Members
• Unlimited Ad Accounts

No signup fees, cancellation fees, contracts, or minimum terms. You can use ClickMagick for as short or as long as you want, and you can cancel at any time.

2. Voluum

Voluum is an AI web-based click tracker software that provides a performance tracking solution for affiliate marketers, bloggers, and marketing agencies.

This is another best link trackers and my second-most recommended link tracking tool/service.

It also lets you:

• Track all your advertising campaigns in one place in real-time
• Optimize Ad performance for conversions via A/B tests
• Manage traffic and teams
• Scale your working affiliate marketing strategies in business

Voluum has a great Application Programming Interface (API) where you can access to pull your data and process it locally so you won’t have any problem sending requests to Voluum.

It’s one of the best 20 affiliate marketing software for affiliate marketers by Financesonline:

A little disadvantage of this service is the pretty steep learning curve.

Features of Voluum

• Reporting API

Voluum API gives you remote control over any part of the Voluum account and you can use the API to connect reporting systems to its tracking application.

• Advanced Targeting

This best link tracker allows you to split the traffic and direct it to different landing pages and offers for your business, based on the various rules.

• A/B Testing

With the Voluum click tracker, you can carry out A/B tests to determine which of your campaign paths performs better for a given business conversion goal.

• Access to Mobile tracking

Voluum gives you greater control over your link tracker data by making an available mobile application for Android and iOS. This allows users to stay up-to-date wherever they are.

There are many other awesome features of Voluum like instant notifications, collaboration, etc. You can click here to view them all.

Voluum Plans and Pricing

Voluum offers numerous pricing options for both individual and enterprise-based marketers to choose from – depending on your tracking needs:

Voluum offers a range of pricing plans tailored to meet the needs of different users, from individual affiliates to large agencies and enterprises. The plans are as follows:

• Profit Plan: Priced at $199 per month, this plan is designed for growing businesses that need efficient tracking and optimization for their campaigns.
• Scale Plan: At $349 per month, the Scale plan offers more capacity and features for larger businesses looking to scale their operations.
• Start-up Plan: With a monthly fee of $599, this plan is aimed at start-ups that require advanced tracking and reporting features to help them grow.
• Agency Plan: Costing $999 per month, the Agency plan is tailored for marketing agencies that manage multiple client campaigns and require a comprehensive set of tools.
• Enterprise Plan: At $1,999 per month, the Enterprise plan offers the most extensive features and the highest capacity for large businesses with significant tracking needs.

These plans reflect a variety of features and capacities to cater to different levels of tracking requirements and business sizes.

3. Improvely

Improvely is a click-tracking service with lots of features marketers can use in tracking their link clicks. Test the results of the clicks. And then finally optimize for better results.

This best link tracker and click-tracking tool can be used as a link tracker for your website and is also designed to work with various Ad networks like Google Adwords, FB Ads, Bing, Adroll, and several others.

One of the best link-tracking tools I’ve seen around.

The platform’s core features are designed to provide a robust tracking and analysis framework:

• Conversion Tracking: Tracks user conversions from various sources, attributing them to the correct ads, campaigns, or keywords.
• Fraud Detection: Identifies and protects against click fraud, ensuring that marketing budgets are spent on genuine traffic.
• Performance Monitoring: Monitors the effectiveness of links across different marketing channels, including PPC, email campaigns, and social media.
• Instant Analytics: Offers real-time reporting for up-to-the-minute insights into campaign performance.
• A/B Split Testing: Allows for testing different ad and landing page variations to optimize for the highest conversion rates.
• Affiliate Tracking: Provides specialized tools for affiliate marketers to track referrals and safeguard commissions.
• Customer Journey Tracking: Builds individual customer profiles to analyze repeat conversions and calculate customer lifetime value.
• White-Label Reports: Agencies can generate custom-branded marketing reports, presenting campaign data under their brand to clients.

Improvely’s comprehensive set of features supports marketers in accurately tracking their campaigns, optimizing based on actionable data, and delivering professional, branded reports to stakeholders or clients.

Improvely Pricing Plans

After the 14-day free link tracker trial (must input card details), you will have the option to choose from the pricing plan.

• Freelancer plan – $29 per month (10,000 Visits tracked per month)
• Startup plan – $79 per month (50,000 Visits tracked per month)
• Small Agency – $149 per month (100,000 Visits tracked per month)
• Large Agency – $299+ per month (250,000 Visits tracked per month)

4. Rebrandly

Rebrandly is a link management platform that offers a range of features for branding, tracking, and sharing short URLs using custom domain names.

At the core of Rebrandly’s service are several key features designed to enhance link management and provide valuable insights for marketing campaigns:

• Custom Branded Links: Rebrandly allows users to create short links that include a brand name or a custom domain, which helps to increase brand visibility and trust.
• Link Analytics: The platform provides detailed analytics on link performance, including click tracking, so users can measure the effectiveness of their marketing campaigns and understand audience engagement.
• Link Retargeting: Rebrandly supports adding retargeting pixels to links, enabling users to retarget anyone who clicks on the links, thus improving the efficiency of ad campaigns.
• UTM Parameters: Users can add UTM parameters to their links for more granular tracking in Google Analytics or other analytics platforms, helping to pinpoint the sources of traffic and conversions.
• QR Codes: Rebrandly includes the ability to create QR codes for any link, which can be used in print media, events, or physical locations to bridge the gap between offline and online content.
• API Access: For developers and businesses that need to integrate link management into their systems, Rebrandly offers API access to automate the creation and management of branded links.

These features make Rebrandly a comprehensive tool for businesses looking to control their branding on links they share and gain valuable insights into link performance and audience behavior.

Rebrandly Plans and Pricing

Rebrandly offers a tiered pricing structure to cater to a variety of users, from individuals just starting with link management to large enterprises requiring extensive features and support.

Here’s an overview of the available plans:

• Free Plan: Ideal for those new to link management or with minimal needs, the Free plan offers a basic set of features that typically includes a limited number of branded links and some tracking capabilities.
• Lite Plan: Priced at $13 per month, the Lite plan is a step up from the Free plan, offering more branded links and additional features that may include enhanced tracking and analytics.
• Essentials Plan: At $32 per month, the Essentials plan is designed for users who need more from their link management platform, including an increased number of branded links and more advanced features.
• Professional Plan: For $99 per month, the Professional plan provides a comprehensive set of tools for businesses that require a significant volume of branded links, advanced tracking, and analytics, as well as API access for integration.
• Enterprise Plan: The top-tier plan, priced at $625 per month, is tailored for large organizations that need the highest level of service, including a vast number of branded links, premium features, dedicated support, and customized solutions.

Each plan is structured to provide more features and capacity as the price increases, allowing users to select the most appropriate plan based on their specific link management needs and budget.

5. LinkTrackr

Just like the other link tracking software, LinkTrackr offers a handful of features for online business owners, but not as sophisticated as ClickMagick and Voluum.

Ranging from link tracking and analysis, cloaking of affiliate links, paid ad tracking, A/B split testing, then all the way to URL rotator – LinkTrackr is awesome!

Features of LinkTrackr

• Link Tracking Analysis

With LinkTrackr all you have to do is enter your destination URL, customize it then use the tracking link on websites, in ads, and in other promotions.

LinkTrackr is also perfect for tracking your affiliate links using SubID tracking.

• Conversion tracking

This link tracking service helps you track exactly where your sales and leads are coming from with pinpoint accuracy by placing the simple code (Javascript and iFrame) tracking codes on your website.

LinkTrackr also supports server postback conversion tracking, where you do not need to put any line of code on an actual webpage.

Performance-based marketers can also use the Sub ID conversion tracking option in their online business.

• Link Cloaking

Link cloaking has become a popular method affiliate marketers use in protecting their campaign links and securing their commissions.

LinkTrackr helps you prevent affiliate theft by providing you with a link Cloaker.

• URL Rotator software

This is one of the features you should always consider while choosing a link tracker that is best for you. It’s a feature of LinkTrackr that splits incoming traffic to different URLs.

The URL rotator rotates traffic for an unlimited number of landing pages or websites so that it sends quality traffic to your audience.

Here are other features of LinkTrackr you might be interested to know about:

• PPC Tracking
• Affiliate SubID Tracking
• Pixel Tracking Codes
• A/B Split Testing

LinkTrackr Pricing Plans

LinkTrackr offers you a 30-day trial, once your trial period is over; you can upgrade to any of the paid plans (Basic, Pro, Hyper, and Extreme).

From the pricing screenshots below they cost $7, $17, $27, and $47 per month respectively.

6. Clixtrac

Clixtrac is the best free link tracker software and banner that allows you to keep track of how many times your marketing campaign links are being viewed and clicked.

This is awesome for banner ads.

Its core features are designed to enhance the effectiveness of digital advertisements and improve campaign performance.

Key features of ClixTrac include:

• Click Tracking: This enables the tracking of clicks on hyperlinks, giving users insight into the traffic generated by their links.
• Banner Tracking: Allows for the monitoring of clicks on banner ads, providing data on the visual elements of a campaign’s performance.
• Detailed Reporting: ClixTrac offers detailed reports on ad views and clicks, helping users analyze engagement and audience behavior.
• Link Cloaking: This feature masks the destination URL, which can protect affiliate links from being bypassed and provide a cleaner, more branded appearance.
• A/B Split Testing: Users can conduct A/B tests with ClixTrac to compare the performance of different ads or links, enabling data-driven decisions to optimize conversion rates.
• Link Management: A centralized dashboard for managing and comparing the performance of various marketing links across campaigns.

These features make ClixTrac a comprehensive solution for tracking and managing online ads and links, offering users the ability to cloak links, conduct A/B tests, and access in-depth analytics to refine their marketing strategies.

Clixtrac Pricing Plans

ClixTrac offers a straightforward pricing structure with three main tiers to suit various user needs:

• Free Plan: At no cost, the Free plan provides users with essential tracking features, suitable for those just starting out or with minimal tracking requirements.
• Premium Plan: For $4.95 per month, the Premium plan offers additional features and capabilities, catering to users who need more from their tracking service.
• Professional Plan: Priced at $9.95 per month, the Professional plan is designed for users who require professional-level tracking with a higher capacity and more advanced features.

Each plan is tailored to provide more functionality and support as you move up in pricing, allowing individuals and businesses to choose the plan that best fits their tracking needs and budget.

7. RedTrack.io

RedTrack.io is an affiliate marketing tracking and SaaS performance ad tracking and analytics platform as a whole.

It is a much more sophisticated ad tracking and analytics solution designed to help digital marketers effectively manage and optimize their online advertising campaigns.

Its suite of core features includes:

• Real-Time Reporting: Offers instant access to campaign data, enabling marketers to make timely and data-driven decisions.
• Custom Reporting: Users can tailor reports to highlight specific KPIs, ensuring they can focus on the metrics that are most critical to their campaign’s success.
• Precise Tracking: Utilizes state-of-the-art tracking technology to deliver reliable and accurate performance data.
• Conversion Attribution: Tracks conversions across various channels to provide a comprehensive view of the customer journey and the performance of different marketing touchpoints.
• Direct Tracking Pixel: Allows for server-side tracking that bypasses browsers’ cookie restrictions, providing a more reliable way to measure user interactions.
• A/B Testing: This enables marketers to test different campaign variables to determine the most effective strategies for their target audience.
• SSL Support: Ensures secure data transmission with SSL (Secure Sockets Layer) support, which is crucial for protecting user data and maintaining trust.
• API Integration: Offers API capabilities for advanced users who need to integrate tracking data with other software systems or custom applications.
• Fraud Detection: Includes tools to identify and prevent fraudulent activities, safeguarding advertising budgets and campaign data integrity.
• Cross-Platform Compatibility: Supports tracking across multiple advertising platforms, allowing for cohesive management of diverse campaigns.

RedTrack.io’s comprehensive feature set makes it a powerful tool for marketers aiming to track, analyze, and enhance their advertising efforts, ensuring a high level of campaign performance and return on investment.

RedTrack.io Pricing Plans

RedTrack.io provides distinct pricing plans for affiliates and E-commerce/Direct-to-Consumer (DTC) brands, each structured to meet the specific needs of these different user groups.

Affiliate Plans:

• Solo Plan: Priced at $149 per month, this plan is designed for individual affiliates who require professional tracking tools to manage and optimize their campaigns.
• Team Plan: At $249 per month, the Team plan caters to small affiliate teams looking for collaboration tools and higher tracking capacities.
• Enterprise Plan: For $749 per month, the Enterprise plan offers the most comprehensive set of features for large affiliate operations that need the highest level of tracking and reporting capabilities.

E-commerce & DTC Plans:

• Free Plan: This plan is available at no cost and provides basic tracking features suitable for new or small E-commerce/DTC brands just starting with tracking and analytics.
• Brand Plan: With a monthly fee of $399, the Brand plan is tailored to growing E-commerce/DTC brands that need advanced tracking and reporting features.
• Agency Plan: Priced at $999 per month, the Agency plan is designed for agencies managing multiple E-commerce/DTC brands, offering extensive features and higher limits to accommodate a larger scale of operations.

These plans are designed to scale with the needs of the user, from those just starting to large enterprises or agencies requiring advanced capabilities and support.

8. Bit.ly

Bitly is a widely recognized link management platform that provides powerful link tracking and analytics capabilities. Although it is not as sophisticated as most of the click trackers on this list.

Its core features cater to individuals and businesses looking to optimize their engagement and understand their audience better.

Key features of Bitly include:

• Link Shortening: Bitly allows users to shorten long URLs, making them more manageable and visually appealing for sharing across social media, emails, and other digital platforms.
• Link Branding: Users can customize shortened links with their brand name, enhancing brand visibility and increasing trust among users who click on their links.
• Click Tracking: Bitly tracks the number of clicks each link receives, offering insights into the performance and reach of shared content.
• Analytics Dashboard: The platform provides an analytics dashboard that displays detailed information about link performance, including click-through rates, geographic data, and referral channels.
• Campaign Management: Users can organize their links into campaigns, enabling them to track collective performance and compare different marketing efforts.
• QR Codes: Bitly supports the creation of QR codes linked to any URL, which can be used in print materials or physical locations to bridge the gap between offline and online content.
• API Access: For businesses and developers, Bitly offers API access for integrating link tracking and creation into their applications or workflows.

These features make Bitly a versatile and user-friendly tool for managing links, tracking their performance, and leveraging data to make informed marketing decisions.

Bit.ly Pricing Plans

Bitly offers a range of pricing plans that cater to different user needs, from individuals to large enterprises.

The plans are structured to provide various levels of access to Bitly’s features:

• Free Plan: Bitly provides a basic free plan, which typically includes link shortening and tracking, with a limited number of links you can shorten and track.
• Basic Plan: Priced at $35 per month, the Basic plan offers more features than the free plan, including the ability to create branded links and access more comprehensive analytics.
• Premium Plan: For $300 per month, the Premium plan includes all the features of the Basic plan, along with additional advanced features, a higher number of branded links, and increased link tracking capabilities.
• Custom Enterprise Solutions: Bitly also offers custom-priced enterprise solutions that provide the highest level of service, including all Premium features plus enterprise-grade security, dedicated customer support, and custom volume packages tailored to the business’s specific needs.

These monthly plans are designed to scale with the needs of users, from basic link management to comprehensive, enterprise-level link tracking and branding solutions.

9. Pretty Links

Pretty Links is a WordPress plugin that allows users to create clean, simple URLs on their website, which can redirect to any other URL.

This tool is particularly popular among bloggers, affiliate marketers, and social media managers who need to manage a large number of links and want to maintain brand consistency.

Here are its core features:

• Link Shortening and Redirection: Pretty Links enables the creation of short, branded links that redirect to longer URLs, which is ideal for making memorable and shareable links.
• Link Tracking: It tracks the number of clicks each link receives, as well as provides detailed reports on where the traffic is coming from, the browser, operating system, and host.
• Automatic Link Creation: The plugin can automatically create links for new posts and pages on your WordPress site, saving time and maintaining a consistent linking structure.
• Cloaking Links: Pretty Links allows users to cloak their links, which is particularly useful for affiliate marketing as it can make affiliate links appear as if they are internal links.
• Link Categories and Tags: Users can organize their links into categories and tags, making it easier to manage and analyze the performance of various types of links.

What sets Pretty Links apart from typical link trackers is that it’s specifically built for WordPress and integrates directly into the WordPress dashboard.

While most link-tracking tools like ClickMagick and Voluum are platform-independent and require users to manage links through an external site, Pretty Links provides a seamless experience for WordPress users, allowing them to manage everything from within their site’s admin panel. Kind of a negative point for non-WordPress marketers.

Here’s an overview of Pretty Links pricing plans:

• Beginner Plan: $99.60/year for essential link management and tracking.
• Marketer Plan: $149.60/year with advanced features for more detailed campaign insights.
• Super Affiliate Plan: $199.60/year for full access to all features, catering to high-volume users.

10. TinyURL

TinyURL is a simple and straightforward URL shortening service that allows users to convert long URLs into shorter, more manageable links. It’s a tool that’s similar in function to Bit.ly, providing basic link shortening services without a lot of additional features that come with more comprehensive link tracking platforms.

Here are the core features of TinyURL:

• URL Shortening: The primary feature of TinyURL is its ability to shorten long URLs, which makes sharing links easier, especially on platforms with character limits like Twitter.
• Link Customization: Users have the option to customize the latter part of the shortened URL, creating a branded or memorable link.
• No Expiration: TinyURL links do not expire, ensuring that the short links remain valid for as long as the service is up and running.
• Redirects: The service provides immediate redirects from the shortened URL to the original URL.

TinyURL is different from full-featured link trackers because it focuses on simplicity and ease of use. It doesn’t provide detailed analytics or tracking features that you would find in more robust tools like ClickMagick.

Instead, it’s a quick and user-friendly service for those who need to shorten a URL quickly without the need for tracking the performance of that link over time.

Like Bit.ly, TinyURL is often used for social media, marketing, and other online activities where space is at a premium or where a shorter URL is desired for aesthetic reasons.

Which Is The Best Link Tracking Software Tool?

Ready to see which links are bringing the spotlight to your online hustle? I’ve curated a top-notch selection of the 10 best link tracking tools just for you.

Imagine effortlessly pinpointing the exact source of your site’s traffic without drowning in data. These gems make it happen.

They’re more than just trackers; they’re your secret weapon to skyrocketing ROI and keeping those digital campaigns sharp and shiny.

And the cherry on top? You get to know exactly what tickles your audience’s fancy, tweaking your strategies for that sweet spot.

Dive into the list, match a tracker to your needs and wallet, and watch your online empire thrive.

While all these trackers have their perks, ClickMagick steals the show for me. It’s the golden ticket for newbies and pros alike, and even the affiliate marketing gurus give it two thumbs up.

Which piece of link tracker on this list is your favorite?

FAQs