Best Link Tracker: 8 Link Tracking Software For Marketers (Updated)

Best Link Tracker: 8 Link Tracking Software For Marketers (Updated)

Link tracking is what separates the men from the boys in an online business. Why should marketers be struggling to market their website, products or services?

Spending so much on Google, Facebook and Solo Ads without breaking even or making a profit will ruin you and make you bleed.

I want you to get it, straight buddy… Link tracking is KING!

Link tracking is king

Just like not tracking your ranking positions on Search engines will cost you heavily, NOT tracking your marketing link clicks will make you lose tons and tons of money as well.

That’s why you need a link tracker.

So, I’ve dedicated my energy to come up with this list of “Best Link Tracker” for any type of online venture you might be into.

Especially if you’re involved in affiliate marketing.

You can just scroll to the bottom of this post to read my BEST PICK and reason why I chose it over other link click tracking software.


8 Best Link Tracker Software For Affiliates And Marketers

Here is the complete list of the top link tracker, starting from my most recommended:

1. Voluum

Voluum - The Ad Tracking Software for Affiliates

Voluum is AI web-based click tracker software that provides a performance tracking solution for affiliate marketers, bloggers, and marketing agencies.

This is the best and my most recommended link tracking tool/service.

And also lets you:

  • Track all your advertising campaigns in one place
  • Optimize Ad performance for conversions via A/B tests
  • Manage traffic and teams
  • Scale your affiliate marketing business

Voluum has a great Application Programming Interface (API) where you can access to pull your data and process it locally so you wouldn’t have any problem sending requests to Voluum.

It’s one of the 20 best affiliate marketing software for affiliate marketers.

Features of Voluum

  • Reporting API

Voluum API gives you remote control over any part of the Voluum account and you can use the API to connect reporting systems to its tracking application.

  • Advanced Targeting

This link tracker allows you to split the traffic and direct it to different landing pages and offers for your business, based on the various rules.

  • A/B Testing

With Voluum click tracker you can carry out A/B tests to determine which of your campaign paths perform better for a given business conversion goal.

  • Access to Mobile tracking

Voluum gives you greater control over your link tracking data by making an available mobile application for Android and iOS. This allows users to stay up-to-date wherever they are.

There are many other awesome features of Voluum like instant notifications, collaboration, etc. You can click here to view them all.

Voluum Plans and Pricing

Voluum offers four pricing options for marketers to choose from, the Discover plan which goes for $69/mo, the Profit plan which goes for $149/mo, the Grow plan for $449/mo, and the Agency plan which offers customizable and unlimited features up to 1 billion events.

Voluum link tracker price


The Discover plan is enough to take care of your marketing needs. If you need advanced features like fraud detection and A/B testing etc – then consider Profit plans upwards.



2. ClickMagick

ClickMagick - click Tracker

This is my second best link tracking service for affiliate marketing.

ClickMagick is undoubtedly one of the top link trackers here in the online marketing space which enables you to easily track links of your website, sales funnel or advertising campaign.

BUT not as sophisticated as Voluum!

With a link tracking software like ClickMagick, marketers and online businesses no longer need to worry about a link tracker that doesn’t allow you to easily retarget visitors and lock contents for building email lists.

You can also track your entire sales funnel from the opt-in phase to the last stage of the funnel. Even links on advertisement networks are not excluded…

  • Google Adwords
  • Facebook Ads
  • Bing Ads ‘n’
  • Solo Ad Clicks

Features of ClickMagick

Here are some features of CM link tracker:

  • Automatic Traffic Bot Filtering

One of the features to look out for in selecting a good link tracker is to get THAT which differentiates between a BOT (fake) clicks and a real one.

These “Bot” clicks can be detrimental to your business…

… which wastes your money and can really give you false stats,

Unlike many other tracking services down this list – ClickMagick automatically filters these bot clicks and gives you accurate stats.

  • Advanced Retargeting

With ClickMagick advanced retargeting feature you’ll be able to add a retargeting pixel from any Ad network and also increase exposure to all your offers which can powerfully skyrocket your sales.

  • A/B Split-Testing with auto Winner Alerts

Apart from the normal Split testing functionality, most link tracker offers, ClickMagick will always notify you via alerts whenever you have a statistically valid split-test winner.

  • ClickMagick MagickPop

This option allows you to add variations of pop-ups to your websites.

The interesting part is that you don’t need to own the website for you to be able to use this “Money Layer Technology” option

Other MLT features of ClickMagick includes:

– Countdown timers for utilizing the power of scarcity and FOMO

– The MagickBar technology for adding notification bars

  • Tracking pages you don’t own

ClickMagick has been the only link tracking software (I know of) that allows you to track links of pages on sites that are not yours.

How possible is that?

Very possible! When you check out this awesome guide you’ll get complete details on how to set this up to increase your conversions.

  • SubID Tracking

SubID tracking feature in ClickMagick will allow affiliates and online business owner to better optimize their campaigns and make data-driven optimization to their links.

This is the surest way to track, almost, any variable you want and get deeper in-depth insights into your campaigns.

ClickMagick Plans and Pricing

ClickMagick comes with 3 pricing plans. The smallest plan having the smallest of features and number of things you’re allowed to track in your online business. The Starter plan of $27/mo, Standard plan of $67/mo and the PRO plan of $97/mo.

ClickMagick Pricing

There is also an Expert Academy containing few marketing courses. But only accessible for those in the Standard and PRO plan.



3. Improvely

Improvely Click tracker

Improvely is a click tracking service with lots of features marketers can use in tracking their link clicks, Test the results of the clicks, and then finally optimize for better results.

Such as:

  • Identifying the source of every conversion
  • Monitors Click-fraud activities
  • Shows you real visitors to your site with their activities

Although not as complex as Voluum and ClickMagick software.

This click tracking tool can be used as a link tracker for your website, and also designed to work with the various Ad networks like Google Adwords, Facebook Ads, Bing, Adroll and several others.

Lets go check out the complete features of Improvely…

Features of Improvely

  • Conversion Tracking and Attribution

This is basically one of the main features every link tracker must have, it helps marketers and online businesses track clicks, monitor online conversions and optimize for greater revenue.

Here are some of the functionalities under this feature:

– Improvely shows you where your conversions and revenue are coming from, so you can stop wasting time and money on what doesn’t work.

– This click tracking tool gives you sufficient metrics about your link clicks such as the channel, referrer, source, campaign, medium, keyword, device type, country, and city, day of the week, rate, CLV and many more…

– Improvely lets you see the paths visitors take to convert and identify points where the sale dropped off.

– You can utilize this great click tracker to also segment traffic to see who converts.

– Improvely creates a profile of each and every person that visits your site which enables it to track repetitive visits over weeks and months.

  • Improvely Detects, Blocks and Prevents Click Fraud

Then Improvely will prepare a report with all the necessary fraud details you need to report the incident to the Ad network.


  • The IP addresses where the fake click was initiated from
  • Physical location
  • Exact date and time
  • Referring URL

You can also use the above details plus the instruction from Improvely to block such fraudulent Ad clicks.

  • White-Label Marketing Reports for Agencies

This is one of the requirements you have to consider in choosing the best link tracker, especially when you work for clients and or with a team.

Improvely has an inbuilt agency ready marketing reports which you can use in sweetening your digital marketing services. This same feature can be found in Voluum link tracking software.

Improvely Plans and Pricing

After the 14-day free trial (must input card details), you will have the option to choose from the below pricing plan.

Freelancer plan – $29/mo

Startup plan – $79/mo

Small Agency – $149/mo

Large Agency – $299+/mo



4. ClickMeter

ClickMeter affiliate tracking tool

This is one of the excellent link trackers out here in the market with a click-based link tracking functionality that helps you track where visitors are coming from and where they ended up in your marketing funnel.

ClickMeter is an ideal click tracking tool for:

  • Advertisers
  • Agencies
  • Affiliates
  • Publishers

ClickMeter users

  • For Advertisers

Used for tracking sales and conversions in order to understand which of your campaigns are yielding good results and which aren’t.

For detecting and preventing click fraud activities.

It can be used for double-checking data from your paid marketing Ad networks.

  • ClickMeter for Agencies features

For monitoring your customer’s campaigns

For tracking sales and conversions

Also for fighting fake clicks

You can share results with your customers in real-time

  • ClickMeter for Affiliate marketing

For cloaking affiliate links and protecting your commissions by hiding destination URL

For tracking affiliate sales conversions

Affiliate marketers can use ClickMeter to shorten and customize links.

This click monitoring tool can detect clicks coming from visitors or bots.

You can split-test with multiple destination URLs and optimize for better sales.

  • ClickMeter for Publishers

It helps you to increase trust and gain more clients for publishers.

ClickMeter for publishers is to certify the visibility through views, clicks or conversions you provide to clients.

ClickMeter Plans and Pricing

Check below ClickMeter pricing and the features that come with it:

ClickMeter pricing

ClickMeter MEDIUM PLAN $29/mo

  • 25,000 trackable clicks/Events
  • 2,500 Datapoints (link tracking, pixel tracking, rotators, and banners…)
  • 1-year Data storage
  • 100+ features
  • Advanced affiliate marketing tools (cloaking, encryption, redirect, commission tracking)
  • A/B test rotator
  • Complete Excel export
  • Ability to create short tracking links with 1 branded domain
  • Conversion tracking and revenue
  • Retargeting functionality

ClickMeter LARGE PLAN $99/mo

  • 200,000 trackable clicks/Events
  • 20,000 Datapoints (link tracking, pixel tracking, rotators, and banners…)
  • 2 years of Data storage
  • Advanced affiliate marketing tools (cloaking, encryption, redirect, commission tracking)
  • Ability to create short tracking links with 10 branded domain
  • Click fraud protection
  • Logo reports

ClickMeter X-LARGE PLAN $349

  • 2,000,000 trackable clicks/Events
  • 200,000 Datapoints (link tracking, pixel tracking, rotators, and banners…)
  • 3 years of Data storage
  • Advanced affiliate marketing tools (cloaking, encryption, redirect, commission tracking)
  • Ability to create short tracking links with 100 branded domain
  • Click fraud protection
  • Dedicated engineer support




Trckme click tracking service

This is a web-based link tracking tool that also helps to optimize your marketing campaigns on Ad networks, social media and your money making links.

With you can analyze where your traffics is coming from, tag the traffic source, brand your URL links and many more…

Features of

-Auto-tagging which automatically tags where your traffic is coming from

-Custom branding for shortening ugly links to fit your brand

-Track clicks from different channels

-For cloaking links in affiliate marketing link tracking tool is used to analyze where your traffics are coming from

-For tracking social media reach

-A/B testing capability Plans, and Pricing

Trck pricing

This link tracker tool currently has two (2) pricing model which consists of:

Standard plan at $39/mo

  • Unlimited Events and Datapoints
  • 1-year Data storage
  • Sharable reports
  • 1 branded domain
  • A/B split testing
  • Affiliate marketing tools access
  • Tracking of conversions and revenue

Enterprise plan $99/mo

  • Every other Standard features except:
  • Lifetime Data Storage
  • 25 Branded Domain
  • 25 Sub-Accounts
  • Social Media Reach Tracking



6. LinkTrackr

LinkTrackr link tracking software

Just as the other link tracking software, LinkTrackr offers a hand full of features for online business owners, but not as sophisticated as ClickMagick and Voluum.

…ranging from link tracking and analysis, cloaking of affiliate links, paid ad tracking, A/B split testing, then all the way to URL rotator.

Features of LinkTrackr

  • Link Tracking Analysis

With LinkTrackr all you have to do is enter your destination URL, customize it then use the tracking link on websites, in ads and other promotions.

LinkTrackr is also perfect for tracking your affiliate links using SubID tracking.

  • Conversion tracking

This link tracking service helps you track exactly where your sales and leads are coming from with pinpoint accuracy by placing the simple code (Javascript and iFrame) tracking codes on your website.

LinkTrackr also supports server postback conversion tracking, where you do not need to put any line of code on an actual webpage.

Performance-based marketers can also use the Sub ID conversion tracking option in their online business.

  • Link Cloaking

Link cloaking has become a popular method affiliate marketers use in protecting their links and securing their commissions.

LinkTrackr helps you prevent affiliate theft by providing you with a link Cloaker.

  • URL Rotator software

This is one of the features you should always consider while choosing a link tracker that is best for you. It’s a feature of LinkTrackr splits incoming traffic to different URLs.

The URL rotator rotates traffic for an unlimited number of landing pages or websites so that it sends quality traffic to your audience.

Here are other features of LinkTrackr you might be interested to know about:

  • PPC Tracking
  • Affiliate SubID Tracking
  • Pixel Tracking Codes
  • A/B Split Testing

LinkTrackr Pricing

LinkTrackr offers you a 30-day trial, once your trial period is over; you can upgrade to any of the paid plans (Basic, Pro, Hyper, and Extreme). From pricing screenshots below they cost $7, $17, $27 and $47 per month respectively.



LinkTrackr Basic Plan $7/mo

  • 100 tracking links
  • 10,000 clicks
  • Advanced cloaking
  • Branded domains

Pro Plan $19/mo

  • 500 tracking links
  • 50,000 clicks
  • Advanced cloaking
  • Branded domains
  • Conversion tracking

Hyper Plan $39/mo

  • 1,000 tracking links
  • 100,000 clicks
  • A/B split testing
  • Other Pro plan features

LinkTrackr Extreme Plan $69/mo

  • 5,000 tracking links
  • 500,000 clicks
  • Other Hyper Plan features



7. Clixtrac

ClixTrac - Free Link Tracking, Ad Tracking and Click Tracking

Clixtrac is a free banner and link tracking service that allows you to keep track of how many times your marketing campaign links are being viewed and clicked.

If you’re looking for free and very affordable link tracking software – Clixtrac is the way to go!

Clixtrac also provides a basic URL tracking service which will allow you to track the clicks on URLs that you set up. This the most recommended tracking software for beginners.

Features of Clixtrac

  • Link cloaking

With Clixtrac you can protect your affiliate links in order to keep your affiliate commissions from being by-passed.

Clixtrac Track clicks on:

  • External websites and services
  • Solo ad campaigns
  • Published articles and Press Releases
  • Software, e-book or report downloads
  • Links from affiliate partners
  • Emails and newsletters

A/B tests

Just as most of its alternatives, Clixtrac click tracker is used to split-test traffic to different landing pages to see which page converts the best.

Plus other cool features… Click here to view Clixtrac complete features

Clixtrac Plans and Pricing

Free Plan $0

ClixTrac free plan

  • Unlimited banners and links
  • Real-time tracking (100 clicks per link)
  • Retargeting plus other features

Premium Plan $4.95/mo

ClixTrac premium plan

  • 20,000 impressions per day
  • Track unlimited clicks
  • Daily, weekly or monthly reports
  • Plus other features

Professional Plan $9.95/mo

ClixTrac professional plan

  • Unlimited impressions and clicks
  • Downloadable reports and many more…




RedTrack campaign tracking and analytics is an affiliate marketing tracking and SaaS performance ad tracking and analytics platform as a whole.

It’s a link tracker suitable for every type of online business. Easy to use for digital agencies, affiliate marketers and media buyers. It’s very similar to ClickMagick but not as powerful.

Check out the features below:

Features of

  • A/B testing allows you to create simple or complex A/B split tests to swiftly identify the winning campaign.

  • Custom conversions

You have the ability to precisely track the user journey by seeing signups turn into transactions.

  • Direct tracking LP Pixel

With you can collect data from direct and organic visits, which allows you to run advertising campaigns with no redirects on Google, Facebook, etc.

-Advanced targeting

-SSL support

-30+ attribution data points

-Real-time alerts

-API integration

-Many more… Plans and Pricing starts with a 14-day free trial, then the paid plans go for $49/mo (Basic), $99/mo (PRO), $399/mo (Business).


Redtrack software

Oh, and there is also a free plan which offers limited functionalities compared to the paid ones. See the screenshot above for what you get in each of the plans.



Conclusion – Which Is The Best?

There you have it: my list of 8 best link tracking software services for the year. Hopefully, with this article, you were able to pinpoint which click tracker can meet your operational requirements and your budget.

In your online business.

If you haven’t made up your mind yet on which platform to choose, I highly recommend starting with one of my top picks here.

Most of the link tracking tool in this list can be used for monitoring link clicks, analyze and optimize for conversions, but NOT all of them provides advanced and sophisticated features when it comes to tracking on a large scale.

My best pick is Voluum link tracking tool, as it comes with all the needed qualities you need as a beginner and as an expert. Also recommended by world-renowned affiliate marketers.


My second-best affiliate tracking tool for marketers is CLICKMAGICK.

If you’re looking for a free option, I recommend ClixTrac. It is also the most affordable of all link trackers.


Which of the link trackers would like to give a shot?

Which of them have you tried?

Khris Steven

My mission is to equip and arm you with the precise marketing tools, resources, strategies, and tactics to help you make IMPACT, SERVE more and (of course) EXPLODE your income so you can live life on your own terms.

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