AI IN MARKETING STATISTICS

Did you know over 80% of industry experts integrate some form of AI technology into their online marketing activities? Yes. The marketing world has evolved tremendously, all thanks to AI.

Building on this trend, the market size of AI in marketing is estimated to reach 145.42 billion by 2032.

Artificial intelligence has become so popular that the word on the street is that “AI is slowly taking over the world.” Well, unless you live under a rock, you may have heard of the AI bug (or probably caught it).

While we can argue about AI taking over the world later, let’s look at how it has affected the marketing industry.  

These insightful generative AI in marketing statistics will show you the current state of AI in the marketing world. With these statistics, you can make informed decisions concerning your marketing strategy for 2024.

🔑 Key AI in Marketing Statistics:

  • Top-performing companies are more than twice as likely as others to use AI for marketing.
  • As many as 66% of CEOs are convinced that AI can bring incredible value to recruitment.
  • More than 80% of industry experts integrate some form of AI technology into their online marketing activities.
  • 19.2% of marketers spent more than 40% of their marketing budget on AI-driven campaigns.
  • 64% of marketers recognize AI as crucial for success, marking a 13% increase from 2023.
  • 77% of marketers are keen on AI to save time on repetitive tasks.
  • $107 billion is the global market revenue forecast for AI in marketing in 2028.
  • 90% of marketers in 35 countries used AI tools to automate customer interactions.

General AI in Marketing Statistics

1. The market size for artificial intelligence (AI) in marketing was estimated at 14.79 billion U.S. dollars in 2022

(Precedence Research)

The market size is projected to grow at a CAGR of 25.68% between 2023 and 2032, increasing its value to more than 145.42 billion by 2032.

This remarkable growth trajectory underscores the importance of artificial intelligence (AI) in transforming the marketing industry.

It empowers marketers by giving them insights into their customers and helping them produce better content. 

Additionally, AI helps streamline sales by using detailed data on individuals, including real-time geolocation data, to create highly personalized product recommendations. 

Marketing has the most to gain from AI, as it can enhance the core activities of understanding customer needs, matching them to products, and persuading people to buy.

2. More than 80% of industry experts integrate some form of AI technology into their online marketing activities

(Statista)

Artificial intelligence (AI) transforms digital marketing by automating tasks, improving processes, and providing valuable insights. 

In addition, AI is used for content generation, customer service, real-time support, and targeted advertising, enabling companies to reach their audiences more effectively.  

3. According to 57% of marketers in a survey, the top benefit of using AI in marketing is that it increases efficiency

(Ascend2)

46% of marketers say AI helps them improve their targeting efforts. Also, 40% say it helps them automate repetitive tasks. 

4. 50% of respondents from the U.S., Canada, the UK, and India mentioned ad targeting when asked about areas of AI application

(Statista)

A significant number of people believe in the potential of AI to revolutionize the way ads are targeted and personalized. 

AI-powered advertising systems can analyze real-time ad performance data and adjust ad placements, bidding strategies, and content to optimize campaign performance.

This allows marketers to reach new audiences and improve the effectiveness of their ad campaigns.

5. Gartner predicts that AI will generate 30% of outgoing marketing messages from large organizations by 2025

(Gartner)

AI will play a significant role in creating marketing content, such as ads, emails, and social media posts.

Using AI in marketing will also enhance segmentation, personalization, and product time to market. 

Additionally, AI will help reduce friction and eliminate redundancy in marketing operations, enabling marketers to allocate their resources to more data-focused and analytical activities.

6. 53% of IT leaders who say their organizations use generative AI beyond ChatGPT use it for marketing and advertising

(Gartner)

Generative AI is a type of artificial intelligence that creates new content such as text, images, videos, and even 3D structures of proteins.

Moreover, generative AI helps drive efficiency, and when strategically deployed, it amplifies the returns on both human and technical investments.  

7. 16% of organizations are using AI for sentiment analysis 

(Newsroom)

AI sentiment analysis is like a super-smart detective that reads and understands the emotions and opinions hidden in written text.

Hence, companies that use AI for sentiment analysis make smarter decisions, improve their products, and keep their customers happy.

It’s like having a 24/7 focus group that never gets tired! This technology is so powerful that it’s used in everything from marketing to customer service to healthcare. 

8. The share of marketers using AI for digital marketing worldwide skyrocketed, from 29% in 2018 to 84% in 2020 

(Statista)

The use of artificial intelligence (AI) in digital marketing has exploded in recent years.

This rapid growth is due to the adoption of customer-focused marketing strategies, increased online shopping, and the demand for personalized, data-driven marketing.

Major companies like Google, Facebook, Amazon, Microsoft, and IBM lead the way in AI marketing. 

The use of AI in digital marketing has surged from 29% in 2018 to 84% in 2020, reflecting AI’s rapid expansion and potential to revolutionize the marketing industry.

However, it dropped to 62% in 2022. 

9. 26% of organizations are using AI for marketing and sales, while 22% are explicitly using conversational AI or virtual assistants

(Newsroom)

Many businesses are harnessing the power of AI to improve their sales and marketing processes. 

Conversational AI is like having a super-smart, never-tired salesperson who handles customer interactions provides personalized recommendations, and even schedules meetings. 

It’s a game-changer for businesses looking to enhance customer experiences and drive revenue.

10. 61.4% of marketers have used AI in their marketing activities 

(Influencer Marketing Hub)

11. According to the Drift leadership report, 79% said AI is one of the technologies that will impact marketing in the future

(LinkedIn)

The report highlights that AI has the potential to automate many tasks, making marketing more efficient and personalized. 

AI is becoming more accessible and affordable, leading to a surge in interest and adoption of AI in the marketing industry. 

Moreover, AI is already used in various marketing disciplines, such as content marketing, email marketing, social media, advertising, analytics, SEO, customer experience, sales, and e-commerce. 

Its impact is expected across all stages of the buyer’s journey. 

12. 70% of high-performing marketers claimed they have a fully defined AI strategy

(Salesforce)

13. 36% of marketers predict AI will significantly impact marketing performance

(Marketing Charts)

AI technologies have positively impacted sales, customer satisfaction, and marketing overhead costs.

The use of AI in marketing is increasing, with 94.1% of marketers having started integrating AI in their processes in the past three years and 60.4% doing so in the last 12 months. 

AI is expected to drive enormous changes in the marketing industry, revolutionizing the process of analyzing data, improving targeting and personalization, and leading to better returns on investment.

14. High-performing marketing teams are averaging seven different uses of AI and machine learning today, and 52% plan on increasing their adoption this year

(Aibots)

15. 56% of CMOs who lead high-performance marketing teams plan to use AI and machine learning over the next year

(Aibots)

16. Marketers use AI-based demand sensing to predict unique buying patterns across geographic regions better and alleviate stock-outs and back-orders

(PHYSORG)

17. 41% of marketers say that AI and machine learning make their most remarkable contributions to accelerating revenue growth and improving performance

(Marketing AI Institute)

18. In a 2023 report, 64% of marketers agree that AI is very important or critically important to their marketing success in the next 12 months

(Marketing AI Institute)

19. 55% of enterprises believe the technology limitations inhibit their ability to execute personalization strategies

(IBM)

20. 17% of marketers reported they are in the Scaling phase of marketing AI adoption, which means wide AI adoption consistently delivers results 

(Marketing AI Institute)

21. 72.2% of executives are planning or already using AI for content marketing

(Insider Intelligence)

22. 91.5% of leading businesses regularly invest in AI

(Business Focus Magazine)

23. Top-performing companies are 2x more likely to use AI for marketing

(Dataiku)

24. 44.4% of the marketers that have used artificial intelligence tools for marketing use it the most for content production

(Influencer Marketing Hub)

25. 29% of marketers say using AI is already infused into their daily workflow

(Marketing AI Institute)

About 98% of surveyed marketers say they are already “somewhat” using AI.  

26. In the next five years, 74% of marketers will be using AI automation in more than a quarter of their tasks 

(Marketing AI Institute)

27. 51% of marketers say that AI is essential to their marketing success

(Marketing AI Institute)

28. To improve customer experience, 60% of marketers use AI to predict customer behavior and needs. 

(Statista)

29. 47% of marketers said that they use AI in their marketing company to uncover frequent customer journeys

(Statista)

30. 23% of marketing leaders said they use AI to improve MQLs (e.g., chatbots)

(Statista)

31. About 64% of surveyed marketers say they feel optimistic about the impact of AI on marketing, business, and society

(Marketing AI Institute)

32. The leading benefit of AI in marketing is that it saves time

(Statista)

33. 31% of marketers working with AI and ML stated that the same tools benefited their trend insights, audience preference, or behaviors

(Statista)

34. 26% of American marketing professionals shared that AI and ML helped them improve or optimize content

(Statista)

35. A US survey stated that 55% of marketers said they use ChatGPT for marketing purposes

(Statista)

36. A UK survey shows 63% of respondents have experimented with ChatGPT or Generative AI as part of their marketing and customer experience efforts 

(Statista)

37. Partnerize is the UK AI marketing company with the highest funding

(Statista)

38. According to a recent global marketing survey, 54% of respondents say they use AI to create the first drafts of their marketing campaigns

(Statista)

Additionally, 43% of the respondents say they use it to optimize content, while 42% say it is for spelling and grammar assistance. 

39. In 2023, Jasper became the most funded AI marketing-related startup with $131 million

(Statista)

Synthesia came in second place as the most funded AI marketing startup, with $67 million, while Anyword followed in third place with $30 million

40. According to 77% of marketers, reducing time on repetitive tasks is the top result they want to achieve with AI in marketing

(Marketing AI Institute)

AI In B2B Marketing Statistics

41. 26% of B2B marketers in the U.S. using chatbots in their marketing efforts increased their lead generation volumes by 10-20% 

(Statista)

Chatbots are essential to lead generation strategies because they provide tailored experiences, increased engagement, and 24/7 availability. 

They are used in many ways to communicate and engage with the audience to generate leads. An example is a lead generation bot that is easily created using decision tree logic. 

To leverage chatbots for lead generation, you need to create buyer personas, create appealing offers in line with those personas, then, profile and segment your leads. 

42. 15% of American B2B marketers stated that chatbots helped them increase their lead generation by more than 30%

(Statista)

43. 25% of B2B Marketers said that they gained between 5-10% increase in lead generation

(Statista)

44. 9.5% of Marketers say they do not plan to use AI

(Webfx)

45. 57% of B2B marketers in the U.S. used chatbots in their demand generation programs to understand their audience better

(Statista)

Marketers use AI chatbots to ask questions and get information from their audience. This helps them learn what their audience is interested in and what they need. 

By using chatbots, marketers can also educate potential customers about their products, build better relationships with them, and even decide which potential customers are the best ones to focus on.

Chatbots are a beneficial tool for you to learn about your audience and improve how you sell your products or services

46. 55% of B2B Marketers said they used chatbots to generate new leads

(Statista)

47. 43% of American marketers stated that chatbots helped educate prospects

(Statista)

48. 90% of marketers in 35 countries use AI tools to automate customer interactions. 

(Webfx)

49. 88% of marketers working with AI say that the technology has helped them personalize customer experiences

(Webfx)

AI-powered personalization uses machine learning and deep learning technologies to create tailored customer experiences. 

It involves collecting and analyzing large amounts of customer data, such as browsing history and preferences, to provide personalized recommendations, content, and support. 

This helps businesses understand and meet the ever-changing preferences of their customers, ultimately leading to increased engagement, loyalty, and sales. 

50. A study found that AI enables marketers to increase sales (52%), increase customer retention (51%), and succeed at new product launches (49%)

(Forbes)

AI transforms marketing by helping increase sales, improve customer retention, and succeed at new product launches through personalized recommendations, tailored experiences, and targeted strategies.

Generative AI In Marketing

51. 73% of respondents reported using generative artificial intelligence tools, such as chatbots, as a part of their company’s work

(Statista)

Generative AI tools are revolutionizing knowledge work by freeing up mental capacity for higher-value tasks, such as offloading repetitive elements to these innovative tools.

Companies across various industries, including professional services, healthcare, and finance, invest significantly in these technologies to enhance efficiency and productivity. 

ChatGPT, a popular generative AI tool, has rapidly gained 100 million monthly users, showcasing the widespread adoption of such solutions.

52. 17% of American marketing professionals were not using the generative AI tools

(Statista)

53. 50% of marketers stated they used generative AI to draft content, while 48.5% applied it for brainstorming

(Statista)

Generative AI is artificial intelligence that can produce various content types, such as text, imagery, audio, and synthetic data.

Marketers use AI writing tools to efficiently create different types of content, from quick blog posts to long-form articles.

These tools can help generate social media captions and ad copy, save time, and allow focus on other areas of the business. 

Generative AI has the potential to change the way content is created, offering a mighty stack of tools to streamline content production and drive engagement. 

54. One-third of marketers used generative AI for research and 13% for ad personalization

(Statista)

55. The global Generative AI in Marketing market is valued at USD 2.4 billion in 2023

(Market.us)

56. A survey of marketing professionals found that 58% of respondents believed that generative AI would impact analyzing market and performance data

(Statista)

57. 44% of marketers said that they used generative artificial intelligence (AI) to create email copy

(Statista)

58. Content creation is one of the top five use cases for generative AI, according to 76% of marketers

(Insider Intelligence)

59. Seven in 10 marketers (71%) expect generative AI will help eliminate busy work and allow them to focus more on strategic work

(ZDNET)

60. 39% of marketers don’t know how to use generative AI safely

(ZDNET)

61. 72% of marketers expect their employer to provide them with opportunities to learn how to use generative AI

(ZDNET)

This highlights the growing importance of this technology in various industries, its potential to transform how businesses operate, and the types of jobs available.

62. 54% believe generative AI training programs are essential for them to use generative AI as a marketer successfully

(ZDNET)

63. 71% of marketers believe generative AI will allow them to focus on more strategic work

(Salesforce)

64. More than half of marketers (53%) say generative AI is a “game-changer,” and 60% of marketers say generative AI will transform their role

(ZDNET)

Generative AI is a transformative tool that will significantly impact various industries, including marketing and sales.

It is expected to automate repetitive tasks, improve the quality of work, and lead to significant industry shifts and disruptive innovations.

Generative AI is being used to modernize applications, such as helping companies running COBOL-powered workloads to update their applications without the need to rewrite decades-old code. 

65. 63% of marketers say trusted customer data is crucial in successfully using generative AI as a marketer

(ZDNET)

66. Marketers using generative AI are already targeting the basics, like content creation (76%) and writing copy (76%)

(Salesforce)

67. 71% of marketers believe generative AI’s lack of human creativity and contextual knowledge is a barrier to successfully using generative AI in the workplace

(Salesforce)

Generative AI, or artificial intelligence that creates original content is seen as a tool to enhance human creativity rather than replace it.

Although it can automate tasks and generate ideas, it needs more depth of emotional and contextual understanding that humans possess. 

Therefore, the consensus is that generative AI and human creativity should work together, with the former enhancing the creative process by providing new perspectives and ideas.

AI In Email Marketing Statistics

68. 51% of surveyed marketing respondents saw a reduction in their firms’ service operations functions by more than 20% after incorporating AI in email marketing 

(Mailmodo)

This reduction is attributed to the ability of AI to extract large sets of user data and actionable patterns from these data sets, allowing for more efficient and effective email marketing campaigns. 

The use of AI in email marketing has also been linked to improved engagement, customer satisfaction, etc. 

This makes it a valuable tool for businesses looking to optimize their marketing efforts and reduce operational costs

69. Using AI to write email subject lines can result in a 5-10% increase in open rates

(Mailmodo)

70. 51% of respondents believed that AI-supported email marketing was more effective than traditional email marketing approaches

(Statista)

71. Marketers who were using AI for email personalization said their revenue increased by 41%, and CTR was higher by 13.44%

(Statista)

AI-driven personalization helps marketers better understand their audience, create more relevant content, and drive higher engagement and revenue.  

It also leads to longer session durations, improved user retention rates, and increased paid subscriptions.

By leveraging AI tools to generate tailored content experiences and recommendations, marketers can create strategies that resonate more deeply with their audiences, leading to improved business outcomes.

72. 40% of US and UK email marketers believe that using AI for automatic content and image generation is the most exciting application in email marketing

(Statista)

73. 34% of email marketers agree that personalizing content and newsletters is their most interesting AI application in email marketing

(Statista)

74. 13.7% of email senders will leverage AI-powered tools in 2023

(Sinch)

75. 98% of companies plan to invest in AI tools in 2023

(Neil Patel)

76. 13.7% of email senders are using AI tools, which may indicate that email AI has transcended the “early adopters” stage

(Sinch)

AI tools are used to generate content and automate email campaigns.

The adoption of AI tools for email copywriting is likely to lead to an overall increase in the quality of brand messaging.

While AI has vast potential in email marketing, it is essential to leverage it wisely and remain adaptable to changes. 

Small businesses can also benefit from AI tools to optimize costs, develop new strategies, and save time.

77. 39% of email marketers are using AI

(Litmus)

78. A survey says 57% of enterprise marketers use AI in email campaigns

(Marketing Dive)

79. Marketers who use AI to personalize emails see a 41% increase in revenue and a 13.44% increase in CTR

(Statista)

AI-powered tools help marketers better understand their customers and create personalized email campaigns, leading to a 41% increase in revenue and a 13.44% increase in click-through rate. 

80. A US survey found that 63% of marketing professionals used AI and ML tools in their marketing programs for email marketing purposes

(Statista)

81. 58% of marketing professionals used AI and ML for advertising. 

(Statista)

AI helps understand customer needs, match them to products and services, and persuade people to buy, which are core activities in marketing.

It performs predictive analytics on customer data and vast amounts of data in seconds using fast, efficient machine learning.

By using AI technologies like natural language processing and machine learning, marketers can gain highly precise business insights and make data-driven decisions. 

82. 33% of American marketing professionals stated that AI and ML helped them with copywriting

(Statista)

AI In Social Media Marketing

83. AI for the social media market is expected to grow at a CAGR of 28.77% by 2028

(Analytics Vidhya)

The AI in the social media market is expected to grow at a CAGR of 28.04% to 28.77% by 2028. 

This rapid growth is driven by social media platforms’ increasing adoption of AI technology to enhance user experience, improve content personalization, and develop more effective marketing strategies.

84. 42% of marketers use generative AI for social media copy purposes

(Statista)

Generative AI makes content creation more accessible for users, allows platforms to gather priceless first-party information through chatbots, and saves businesses money. 

This technology can generate text, like captions and copy, and visuals through text. 

It can also help find the right influencer through insights, prevent copyright infringement, and curate brand campaigns with impactful social posts. 

85. 42% of marketers use Copy.ai to produce product descriptions and social media content 

(Statista)

With Copy.ai, marketers can generate high-converting and SEO-friendly product descriptions for their online stores in seconds. 

The tool also helps create compelling social media posts, blog content, email campaigns, and more. 

Copy.ai’s generative AI platform writes high-quality product descriptions in seconds. 

Users can enter some information about their product, and they’ll have an SEO-friendly description generated with a click.

86. Today, 31% of marketers use AI to create social media posts 

(Hubspot)

Challenges of AI Adoption in Marketing

87. 45% of marketers cite a lack of expertise as their top challenge in implementing AI in their marketing strategies

(Ascend2)

88. A 2022 survey found that the impact of data bias can result in as much as 62% lost revenue

(DataRobot)

89. 64% of marketers believe that generative AI will alter (40%) or hamper (24%) the creativity of those who use it

(Hubspot)

90. According to Ascend2, the challenge of becoming too reliant on AI may account for 47% of partially automated customer journeys

(Ascend2)

91. A 2022 survey found that 35% of marketing professionals using AI tools in their marketing programs faced challenges related to risk and governance issues

(Statista)

92. 31% of marketing professionals working with AI stated that the AI and ML technologies were too challenging to use or deploy

(Statista)

93. A survey found that 30% of U.S. marketing professionals’ challenges using AI and ML were the costs

(Statista)

94. About 40% of surveyed marketers believe that AI will eliminate more jobs in the next three years, more than it creates

(Marketing AI Institute)

95. Although marketers say AI is necessary for their marketing success, most (78%) employers do not have AI-focused training for their marketing team

(Marketing AI Institute)

FAQs

1. How Much is AI Used in Marketing?

AI is increasingly utilized in marketing, with 61.4% of marketers using AI in their activities. 44.4% reportedly use it for content production, and 26% of organizations employ AI for marketing and sales. 

2. How is AI Used in Marketing Analytics?

AI is used in marketing analytics to make data-driven decisions, optimize campaigns, and gain deeper insights. 

It transforms marketing analytics by providing rapid insights, informed decision-making, and personalized marketing. 

This enables businesses to analyze large datasets quickly, make strategic choices based on solid data, and tailor content to enhance customer experiences.

3. What Type of AI is Used in Marketing? 

Various artificial intelligence (AI) applications are used to enhance marketing teams’ capabilities in understanding customer needs, matching them to products and services, and persuading people to buy. Here are three primary types of AI used in marketing: 

  • Machine Learning
  • Big Data and Analytics
  • AI Marketing Platforms & Tools

4. How is AI Helpful in Marketing?

AI helps marketers understand their customers better and produce personalized content, such as chatbots, targeted advertising, and content generation.

It also helps marketers predict the outcome of their campaigns and marketing assets, allowing them to develop better campaigns that produce sales and ROI

Additionally, AI improves customer experience, increases customer retention and loyalty, and identifies customers at risk of churning.

AI also helps marketers make better strategic marketing decisions by providing data analytics and insights.

5. How to Use AI for Marketing Strategy? 

Step 1: Establish goals. Define the specific marketing goals you want to achieve with AI.

Step 2: Acquire the right talent. Ensure you have the expertise to implement AI in your marketing strategy.

Step 3: Adhere to data privacy laws. Respect users’ data privacy wishes to avoid legal and financial issues.

Step 4: Test the quality of the data.

6. How is AI Changing Marketing?

  • Consumer Understanding
  • Customized Messaging
  • Predict Future Trends
  • Improve Customer Experience

Sources & References:

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