51+ Shocking QR Code Statistics

QR codes have come a long way from being just those strange little squares you’d occasionally spot on product packaging. Today, they’re a powerhouse in marketing and digital engagement, with 60% of consumers preferring QR codes for discounts and deals.

That’s a massive shift in how businesses interact with customers! And it’s not slowing down—QR code scans in the U.S. jumped 26% between 2020 and 2022, proving that more people than ever are using them daily.

But with growth comes new risks. Nearly 2% of scanned QR codes are now malicious, making security a growing concern. Still, with 89 million Americans actively using QR codes, understanding their impact—and potential pitfalls—has never been more critical.

Whether you’re a marketer, business owner, or just curious about the rise of this technology, these QR code statistics will show you exactly why QR codes aren’t just a trend; they’re the future. Let’s dive in!

1. QR code scans reached 41.77 million in 2025—a 433% increase over the past four years.

(Source: QR Tiger)

As consumers become more familiar with digital engagement tools, QR codes have transformed how you interact with brands.

With this soaring interest, businesses leverage QR codes for promotions, product information, and contactless payments, creating an efficient link between offline and online experiences.

This increased usage can also be attributed to user-friendly applications and widespread smartphone adoption, facilitating easy access to QR code scanning.

2. In 2025, Dynamic QR Codes created by users garnered 7,181,345 scans.

(Source: QR Tiger)

This number highlights QR technology’s growing acceptance and integration across various sectors. Unlike their static counterparts, dynamic QR codes allow changing content without recreating the code.

The rise in scans reflects a shift in consumer behavior towards more interactive and personalized experiences. With dynamic QR codes, you can easily access promotions, event details, or product information by scanning.

As businesses continue to innovate, expect the use of dynamic QR codes to expand further, enhancing customer engagement and streamlining information access.

3. There is a 47% increase in QR code generation year-on-year across all countries.

This surge indicates a growing acceptance and integration of QR codes into various sectors. Businesses of all sizes adopt these codes for marketing, payments, and information sharing.

The United States is leading this trend, showcasing the potential of QR codes in digital engagement. As consumers become more familiar with scanning codes, businesses realize their value in facilitating quick access to information. The ongoing evolution of mobile technology further supports this growth.

4. QR code scans surged by 57% in 50 countries.

(Source: QR Tiger)

You’ve probably noticed QR codes everywhere recently, from restaurant menus to advertisements. This increase highlights a significant shift in consumer behavior, mainly driven by heightened smartphone usage and greater acceptance of digital solutions in everyday life.

The data reveals that consumers increasingly use QR codes for various purposes, such as accessing promotions or digital content.

5. A 22% increase in usage by 2025 is expected across different regions

Many sectors are embracing this technology, driven by the convenience it offers consumers and businesses. Businesses are integrating QR codes into marketing strategies, making it easier for you to access information, special promotions, and more.

As you navigate different industries, keep an eye on sectors like retail and food services, where QR codes are becoming essential. In the food and beverage sector, for instance, there has already been significant growth in usage.

6. 8 QR codes are generated per minute.

(Source: QR Tiger)

This statistic showcases the growing acceptance of QR codes in various sectors, including marketing, retail, and events. As businesses leverage this technology to engage customers, you’ll likely encounter them more frequently.

The rapid generation of QR codes allows for innovative use cases. From promotional materials to contactless payments, these codes offer versatility.

As consumers become more tech-savvy, the demand for unique and customized QR codes continues to rise, reflecting a broader trend toward digital interaction in everyday life.

7. URL QR code is the most in-demand QR code solution globally, with a 54.33 percent share of the pie.

This dominance can be attributed to their straightforward utility in linking users directly to websites, making them essential for marketing strategies.

Businesses leverage this functionality to enhance customer engagement, streamline access to online content, and simplify navigation.

The rise in mobile internet usage amplifies the need for URL QR codes. Users can instantly access products, services, or information with a scan. QR codes are notable for their versatility; they can be used in promotional materials, packaging, and digital platforms for seamless connectivity.

8. File QR codes (20.61%) and vCard QR codes (15.13%) come second and third, respectively.

(Source: QR Tiger)

File QR codes are ideal for sharing files quickly and easily, such as PDFs, images, or presentations. Its convenience makes it popular among businesses looking to streamline information sharing.

vCard QR code is a digital business card option that allows you to store contact information and professional details in a scannable format. Users can save your information directly to their devices with a simple scan. This is especially beneficial in networking situations, enhancing how you make connections.

9. QR code users earn between $30,000 and $80,000 annually.

(Source: Scantrust)

You might be curious how QR code integration contributes to this income range. With businesses using QR codes for promotions, payments, and customer interaction, savvy users can leverage these technologies to enhance their revenue streams.

In particular, those who effectively implement QR codes in their marketing strategies often see a positive impact on their earnings.

10. The US leads in QR code usage worldwide, with 2,880,960 million scans.

(Source: QR Tiger)

The United States has emerged as a frontrunner in QR code usage. This remarkable figure highlights the increasing reliance on this technology for various interactions, from payments to information sharing.

Your experience with QR codes may have evolved as they became commonplace in everyday life, especially during events and promotions. This trend showcases how businesses and consumers have embraced QR codes’ simplicity and efficiency.

11. India places second, with a total of 1,101,723 million scans.

The widespread use of smartphones and the push towards digital payments have contributed significantly to this trend.

Approximately 40% of the country’s population regularly uses QR codes. This statistic highlights India’s readiness for technological advancements and its role in shaping the future of cashless transactions.

12. The United States leads the pack of global scans with 42.2%, followed by India (16.1%), France (6.4%), the UK (3.6%), and Canada (3.6%).

(Source: Profile Tree)

The United States significantly leads the global QR code scanning landscape. This dominance reflects the country’s advanced adoption of digital technologies, particularly in marketing and consumer engagement.

Following the U.S., India shows a strong presence, illustrating its growing digital ecosystem. Other notable countries include France at 6.4%, the UK at 3.6%, and Canada at 3.6%.

These statistics highlight a diverse landscape of QR code usage across different markets, emphasizing the increasing reliance on this technology for accessing information and services.

13. In 2025, global expenditures via QR code payments are projected to exceed $3 trillion, a substantial rise from $2.4 trillion in 2022.

(Source: Keepnet)

Several factors contribute to this trend. With the increased adoption of mobile payment solutions, businesses and consumers are embracing the convenience of QR codes.

In addition, the COVID-19 pandemic accelerated the shift toward contactless payment methods, creating a robust environment for QR code usage.

The forecast highlights the ongoing transformation of transaction practices, reflecting a shift toward a more digital economy. Monitoring this trend can provide valuable insights for businesses and consumers navigating the evolving world of payments.

14. Eighty-nine million smartphone users have used and scanned QR codes in the United States alone.

The growth reflects a broader trend toward digital interaction, especially during the pandemic. QR codes’ versatility has made them a popular tool for various applications, from accessing websites to making payments.

Imagine using your phone to scan a code on a restaurant menu or a product label, instantly gaining information or making a purchase. Such ease of use is a key factor in their widespread adoption.

15. The number of smartphone users who have used and scanned QR codes in the United States is projected to exceed 100 million by the end of 2025.

(Source: Business Insider)

As you look ahead, QR code adoption is clearly on the rise. The increase reflects changing consumer behavior and a growing comfort with contactless interactions.

As scanning QR codes becomes commonplace, you’ll find these codes in various industries, from retail to dining. They offer a seamless way to access information, make payments, and interact with brands, indicating a shift towards a more digital and interconnected world.

16. Fifty-seven percent of QR code users are female, and the remaining 43 percent are male.

Understanding this split can guide marketers and businesses in tailoring their strategies effectively. Moreover, the predominance of female users suggests that women may be more engaged with QR code applications.

This insight can influence your approach to targeting and designing QR-related content. The shift in user demographics reflects broader societal trends and preferences, indicating that businesses should pay attention to who interacts with their products and services.

17. Marketing and advertising obtained a 323% growth in QR code usage.

This increase is due primarily to their effectiveness in delivering quick access to digital content, promotions, and interactive experiences.

Consumers now actively enjoy using QR codes to access digital coupons and exclusive offers. Approximately 60% of users appreciate receiving these digital incentives, encouraging businesses to incorporate QR codes into their strategies.

As a result, the trend has gained momentum, creating a new avenue for marketers to connect with their audience efficiently.

18. More than half of US businesses use QR codes for marketing.

More than 50% of businesses in the United States now incorporate QR codes into their marketing strategies.

This trend reflects a growing recognition of QR codes as an effective tool for engaging customers. With people constantly seeking quick access to information, QR codes offer a seamless way to connect with brands.

QR codes enhance customer interaction by bridging the gap between offline and online experiences.

19. 39% scan QR codes out of curiosity, 36% scan QR codes to redeem a coupon or incentive, 30% of people want to learn more about the product, and 28% want to understand how to use the product.

(Source: BlueBite)

It’s fascinating that 39% of people scan QR codes simply out of curiosity. This curiosity speaks to the changing landscape of consumer behavior, where instant access to information is highly valued.

In addition, 36% take action by scanning to redeem a coupon or incentive. This reflects a strong trend toward engaging customers through promotions.

A significant 30% want to learn more about a product, while 28% want guidance on how to use it effectively. These statistics highlight QR codes’ vital role in enhancing customer interaction and satisfaction.

20. QR codes with logos and call-to-action get 80% more scans.

(Source: BlueBite)

Incorporating logos and a clear call to action in your QR codes significantly enhances their effectiveness. Personalized logos help build trust with your audience. When users see familiar branding, they feel more inclined to interact.

A compelling call to action, such as “Scan to Learn More” or “Get Your Discount,” directs users to what to do next. These minor adjustments can lead to a much higher scan rate, enhancing your marketing efforts.

21. 91% of iOS devices and 86% of Android users have built-in QR scanners.

(Source: QR Tiger)

In today’s tech-savvy world, scanning QR codes has become a seamless experience for most smartphone users.

With 91% of iOS devices equipped with built-in QR scanners, users can access information, promotions, or websites by pointing their cameras. This feature is particularly beneficial for quick interactions without downloading additional apps.

Android users also enjoy this convenience, with 86% having built-in scanners. This widespread availability simplifies the process, encouraging more individuals to utilize QR codes in various settings, from restaurants to retail.

22. 82% of US consumers say QR codes will become a permanent part of using their phones.

The growing acceptance of QR codes is reflected in changing consumer behavior. For example, 95% of consumers know how to scan a QR code.

This knowledge, especially prevalent among younger adults aged 18–44, indicates a strong familiarity and comfort with this technology, suggesting that QR codes will play a lasting role in how you interact with your mobile device.

QR codes are evolving with digital convenience. They provide an efficient way to bridge the gap between the physical and digital worlds, enhancing your experience whether you’re shopping, dining, or accessing information.

23. Seventy-five percent of US adults will use QR codes in the future.

(Source: YouGov)

This trend highlights the growing acceptance of QR codes as practical tools for accessing information quickly and efficiently. You might notice how they simplify tasks, from making payments to accessing restaurant menus.

As technology evolves, many consumers embrace these codes for their convenience. The survey results indicate that willingness spans various age groups, although acceptance may vary.

24. Sixty-four percent of consumers older than 45 are willing to use QR codes in the future as they are less confident that QR codes will remain relevant in the coming years.

The hesitation among this demographic can be linked to a few factors. First, many older consumers may feel less confident using technology, questioning whether QR codes will endure as a reliable tool.

Despite this, their willingness to embrace QR codes suggests an awareness of their practicality, especially in everyday tasks like ordering food or accessing information quickly.

Encouraging familiarity with this technology could fortify its usage across all age groups as generations evolve.

25. 59% of US respondents believe QR codes will be permanent.

(Source: Statista)

This perception indicates a significant shift in how people view these digital tools, especially as they have gained popularity in recent years due to convenience and practicality.

This belief may reflect a broader trend in mobile technology adoption. As consumers increasingly rely on digital solutions for payments, information access, and more, QR codes are an efficient way to bridge the physical and digital worlds.

Their ability to simplify interactions makes them a strong candidate for permanence in everyday mobile use.

26. Forty-eight percent of Americans use and scan QR codes several times a month. Thirty-one percent use them once a month, and 22 percent use them several times a week.

(Source: Scantrust)

QR codes have seen significant growth in recent years. You may find it interesting that 48% of Americans use QR codes several times a month. This frequency level indicates a growing familiarity and reliance on this technology daily.

Additionally, 31% of users scan QR codes at least once a month, while 22% report scanning them several times a week. This trend demonstrates sporadic use and deeper integration of QR codes into various activities, such as shopping, dining, and accessing information.

27. Eighty percent of US users think QR codes are safe.

This statistic highlights the growing trust in this technology, especially as QR codes have become common in various aspects of daily life, from dining experiences to contactless transactions.

As QR codes are encountered more frequently, this perception of safety could influence how you interact with them. Many businesses have adopted QR codes for menus, payments, and promotions, ensuring that your experience remains seamless and efficient.

28. 45% of US shoppers scan QR codes.

(Source: QR Tiger)

Did you know that 45% of US shoppers have scanned a QR code in the past three months? This statistic reflects a significant shift in consumer behavior, particularly in the wake of the pandemic.

Brands adapted by incorporating QR codes into their marketing strategies, making accessing information seamlessly easier.

In-store experiences have also evolved. For many consumers, especially younger shoppers, QR codes offer a convenient way to engage with products. Whether it’s accessing menus, promotions, or product details, these codes enhance your shopping experience.

29. 41% of US consumers are willing to use QR codes for contactless purchases.

This shift reflects changing consumer behaviors, particularly during the COVID-19 pandemic, where minimal contact became a priority for many shoppers. QR codes offer a fast and convenient purchase method without handling cash or cards.

Adopting QR codes simplifies transactions for both consumers and businesses. You can scan a code with your smartphone, leading directly to payment options or product information.

30. 36% of TV audiences scan shoppable ad QR codes.

(Source: QR Tiger)

This statistic highlights a significant trend of viewers, not just passive observers but actively participating in the advertisement experience. Scanning these codes allows them to access products and special offers directly from their screens.

This growing interaction reflects a shift in consumer behavior. More brands are integrating QR codes into their marketing strategies, recognizing their potential to create a seamless shopping experience.

You might find it interesting that the Video Advertising Bureau has noted this trend, emphasizing how modern technology enhances viewer engagement.

31. 57% of consumers scan QR codes on food packaging.

(Source: QR Tiger)

You’ve probably noticed QR codes appearing more frequently on food packaging. This trend reflects a growing interest in transparency and knowledge about your consumption.

Scanning QR codes lets you quickly access ingredients, nutritional facts, and source information. Many people appreciate the convenience of simply retrieving this information using their smartphone.

As consumer preferences shift, brands that adopt QR codes might be ahead in meeting consumers’ expectations for clarity and convenience.

32. There is an 88-percent increase in QR code creation year-over-year in the Consumer Packaged Goods industry.

This growth shows how brands leverage QR codes to enhance consumer engagement and streamline purchasing processes.

Brands adopt QR codes for various applications as the industry embraces digital solutions. From facilitating direct links to product details to providing interactive experiences, QR codes are a powerful tool for improving customer connections.

Key Benefits of QR Codes in CPG:

• Enhanced Customer Experience: Customers can quickly access information, recipes, or usage tips with a simple scan.
• Streamlined Marketing: QR codes can lead directly to promotions or loyalty programs, maximizing consumer interaction.
• Data Collection: Brands can track how and when QR codes are scanned, offering insights into consumer behavior.

This significant increase in QR code usage indicates a shift towards digital-savvy marketing strategies in your favorite CPG brands. As technologies evolve, you can expect even more creative implementations of QR codes in the products you purchase.

33. 75 percent of consumers have scanned QR codes on FMCG (Fast Moving Consumer Goods) products.

(Source: QR Tiger)

Consumers are leveraging these codes to access product information quickly and easily. With QR codes, ingredient details, nutritional information, and promotions are right at their fingertips.

This shift improves transparency and fosters trust between brands and consumers, encouraging more informed purchasing decisions.

34. During the COVID-19 Pandemic, there was a 750% increase in downloads prompted by QR codes.

(Source: QR Tiger)

As social distancing became essential, many businesses turned to QR codes to facilitate contactless transactions and provide information without physical menus or brochures.

Interestingly, 18.8% of American consumers believe QR code usage has increased since the pandemic. This shift highlights a change in consumer behavior and emphasizes the growing acceptance and reliance on digital solutions.

35. 56% of US adults support QR menus, replacing paper-based ones.

(Source: Adweek)

The shift towards QR code menus is gaining significant traction in the United States. Adopting QR menus offers various benefits. They are not only convenient but also environmentally friendly.

With fewer paper menus in circulation, restaurants can contribute to sustainability efforts while enhancing your overall dining experience. As QR code usage becomes more common, many diners appreciate these digital menus’ ease and efficiency.

36. 51% of US respondents said they would likely use hotel QR codes.

(Source: Adweek)

This shift in consumer behavior reflects a growing acceptance of technology in the hospitality industry. QR codes can streamline various processes, such as checking in, accessing menus, and requesting services.

Using QR codes offers convenience and safety, especially in a post-pandemic world. The ability to access information quickly and digitally helps enhance the guest experience.

37. 49% of US respondents said they would likely use QR codes at movie theaters.

(Source: Adweek)

Imagine entering a movie theater and scanning a QR code rather than waiting in line to buy tickets.

Using QR codes can streamline ticket purchases, making them more convenient. They can also provide access to promotional offers, movie trailers, and even additional content while you wait for the film to start.

Integrating QR codes in theaters could revolutionize how you interact with your favorite pastime, seamlessly combining technology with entertainment.

38. 48% of US respondents said they will likely use QR codes at medical offices.

(Source: Adweek)

Do you know that nearly half of US respondents are willing to use QR codes in medical settings? This statistic highlights a growing trend in healthcare, where convenience and efficiency are paramount.

With QR codes, patients can access critical information quickly, reducing wait times and streamlining processes. They can be used for:

• Appointment check-ins
• Accessing test results
• Patient education materials

39. 47% of US respondents said they would likely use museum QR codes.

(Source: Adweek)

Many museums use QR codes to enhance exhibitions through augmented reality (AR) and multimedia presentations. When you scan a QR code, you might access 3D models, animations, or detailed information about the exhibits.

This not only enriches your visit but also makes learning more engaging. As technology evolves, we expect QR codes to play an increasingly prominent role in museum experiences.

40. 45% of US respondents said they will likely use QR codes at concert venues.

(Source: Adweek)

QR codes can significantly improve concert-goers’ experiences. This reflects a growing trend in the entertainment industry, where convenience and safety take precedence.

Imagine ordering food, accessing tickets, or finding merchandise details all through a simple scan. QR codes streamline transactions and enhance interaction with the venue.

Additionally, 70% of consumers believe that QR codes make life easier, aligning perfectly with the fast-paced atmosphere of live events. Embracing this technology can make your and your fellow attendees’ experiences more efficient and enjoyable.

41. 40% of global QR code scans are attributed to marketing campaigns.

QR codes have become powerful tools in marketing strategies today. This trend highlights how businesses increasingly leverage QR codes to engage customers and boost their advertising efforts.

QR codes are practical, making them ideal for connecting consumers to promotional content. These codes might appear on product packaging, full-page advertisements, or in-store displays.

By scanning, you can access exclusive offers, product information, or even multimedia content that enhances your shopping experience.

42. 54 percent of young adults aged 18-29 are the most likely to scan marketing QR Codes in the US alone.

This demographic stands out in the growing trend of QR code usage, showcasing the effectiveness of this technology in reaching a tech-savvy audience.

Many brands are harnessing this trend to engage younger consumers. By integrating QR codes into advertising, businesses can connect instantly with this age group, allowing for seamless transitions from print or digital ads to online content.

43. 48% of 30–44-year-old consumers scan marketing QR codes.

(Source: QR Tiger)

This age group is strongly inclined to utilize these codes, from accessing promotional content to making purchases. The trend highlights a significant opportunity for marketers targeting this demographic.

With smartphones ubiquitous, scanning a QR code has become a seamless part of shopping and consuming information. You may want to use this trend by integrating QR codes into your marketing strategies to reach and engage a tech-savvy audience effectively.

44. 44% of those aged 45–64 scanned marketing QRs.

(Source: QR Tiger)

This highlights a significant trend among middle-aged consumers becoming increasingly comfortable with technology and digital interactions.

This demographic values convenience and is willing to embrace new technologies. You can tap into this group and enhance their shopping experience by incorporating QR codes in your marketing efforts.

45. 31% of consumers 65 and over reported using QR codes.

(Source: QR Tiger)

This shift can be attributed to various factors, including the pandemic, which pushed many to embrace contactless interactions. As businesses enhance their offerings, it’s crucial to recognize this demographic’s potential.

Strategies considering their preferences can drive more significant QR code usage, benefiting consumers and brands alike.

46. Executives face 42 Times more QR Code phishing attacks than average employees.

This significant disparity highlights the targeted nature of threats directed at high-level professionals who often hold sensitive information.

The landscape of QR code attacks reveals that a staggering 89.3% are aimed at stealing credentials. These phishing attempts exploit the trust placed in QR codes, especially in the hands of executives.

With the rise in remote work and digital interactions, executives must adopt robust security measures, such as employee training and multi-factor authentication, to mitigate these risks effectively.

47. There is an increased adoption of QR codes in France, with a 51.14% upsurge.

(Source: QR Tiger)

This sharp rise reflects a growing trend where more individuals and businesses recognize QR codes’ convenience and efficiency.

Key factors contributing to this upswing include the COVID-19 pandemic, which drove contactless solutions into the spotlight. Many French users now see QR codes as a practical tool, resulting in a higher awareness and usage rate of 53%.

Additionally, with 89% of the population aware of QR codes, the potential for further growth in usage remains substantial, indicating that this technology is likely to be a mainstay in the future.

48. During the COVID-19 pandemic, QR code usage increased by 40% in Thailand.

(Source: Scantrust)

This spike showcased how quickly consumers adapt to new technologies during crises, aiming for safety and convenience.

As businesses and services adapted to new guidelines, QR codes became a standard tool for payments, menus, and information sharing. For instance, restaurants implemented QR codes to provide digital menus, minimizing physical contact.

This technology transformed everyday interactions, reflecting a broader global trend toward digital solutions, especially in Southeast Asia.

49. In Cambodia, QR code usage increased threefold during the pandemic.

This surge stemmed from the need for contactless interactions as businesses and consumers sought safer ways to conduct transactions. QR codes quickly became vital for everything from payments to information sharing.

The Cambodian government introduced digital systems to manage COVID-19, which further encouraged QR code adoption.

Features like health certificates and contact tracing utilized QR technology. As a result, many people unfamiliar with QR codes began to use them regularly, signaling a significant shift in consumer behavior.

50. 95.7% of Chinese users prefer the QR code payment method.

(Source: Payment and Clearing Association of China)

This statistic highlights the integral role of QR codes in daily transactions nationwide. For many, using a smartphone to scan a QR code provides a seamless way to pay for goods and services without needing cash or cards.

The popularity of QR codes in China stems from their convenience and efficiency. They simplify transactions at various points, such as restaurants and retail stores.

Many users report utilizing QR codes for payments multiple times throughout their day, reflecting a significant shift in consumer habits.

51. Chinese users use QR codes 10-15 times daily.

(Source: Imageco)

It’s fascinating to see how deeply QR codes are integrated into daily life in China.

The popularity of QR codes can be attributed to the widespread use of mobile payment systems. E-wallets are prevalent, enabling over 800 million people in China to use QR codes for various transactions.

This level of engagement showcases how QR codes have transformed commerce and social interactions, making them an essential part of the modern lifestyle.

52. 61% of Japanese consumers have scanned a QR code.

(Source: Ivanti)

This statistic highlights the widespread acceptance and usage of QR codes daily. From restaurant menus to advertising, these codes have integrated seamlessly into the fabric of digital interactions.

This trend is significant because QR codes originated in Japan nearly 30 years ago. Their evolution from a niche technology to an everyday tool reflects changing consumer behavior, especially with the rise of smartphones.

Final Thoughts on QR Code Statistics

As QR codes continue to gain popularity, their impact on marketing and consumer behavior is becoming increasingly apparent.

Recent statistics indicate a significant surge in QR code usage, with scans projected to increase by 22% by 2025. This trend highlights the growing acceptance of QR codes across various demographics.

QR codes’ advantages extend beyond convenience. They provide valuable insights into consumer engagement and behavior, which businesses can use to refine their marketing strategies.

It’s essential to keep up with evolving trends in QR code usage. Understanding how consumers interact with these codes will shape future marketing efforts.

Your ability to integrate QR codes into your campaigns can enhance customer experience and drive engagement. Embracing this technology may open new avenues for connecting with your audience effectively.

Staying informed about QR code statistics positions you to take advantage of emerging opportunities in this dynamic landscape.

Frequently Asked Questions

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