Choosing the right software to support your online business operations is critical for effectively managing marketing campaigns, sales funnels, and customer relationships.
Among the myriad options available, two noteworthy platforms that may have caught your attention are Kartra and Keap.
Both tools offer features to automate your marketing and sales processes but cater to different needs and user preferences.
Kartra is designed as an all-in-one business platform that integrates various functions required to run your online enterprise. This includes marketing automation, email campaigns, video hosting, and membership site management.
The platform’s user-friendly design is highly regarded, making it a solid choice for those starting or who prefer an intuitive interface.
On the other hand, Keap, also known as Infusionsoft, takes a robust approach to customer relationship management and marketing automation.
While it boasts deep customization and integration capabilities, it’s worth noting that these features might necessitate additional software or specialist intervention for setup and maintenance.
Understanding how these operational requirements and costs will evolve as your business scales up is essential for deciding which platform to use.
In this Kartra vs Keap guide, I aim to answer this for you.
Continue reading to learn more,
Overview of Kartra and Keap
| Feature | Kartra | Keap |
|---|---|---|
| Free Trial | 30-day free (here) | 14-day free (here) |
| Pricing | From $119/monthly | From $199/monthly |
| Target Audience | Large Businesses | Small Businesses |
| White Label | No | No |
| Functionality | Comprehensive & Sophisticated | Advanced & Sophisticated |
| CRM | Less advanced | More advanced |
| Marketing Automation | Robust, with a focus on digital products and sales | Highly sophisticated, with a CRM edge |
| Email Marketing | Advanced | Advanced |
| Landing page builder | More Advanced | Advanced |
| Video Hosting | Yes | No |
| Form Builder | Yes | Yes |
| Inbuilt Calendar | Yes | No |
| In-built Affiliate Management | Yes | Yes |
| Membership site | Yes | No |
| Integrations | Extensive | Extensive |
| Pricing | Transparent, and is higher for advanced features | Competitive, with scalable plans |
| Reporting & Analytics | More Advanced | Advanced |
| User Interface | Intuitive and user-friendly | Clean, but with a steeper learning curve |
| E-Commerce | Yes | Yes |
What is Kartra?
Kartra is an all-in-one online platform for building, marketing, and selling your products or services.
It offers a range of tools and features, including website and landing page builders, email marketing automation, membership sites, affiliate management, and more.
It’s a platform tailored for users who need an all-in-one solution, aiming to streamline various marketing and business management aspects.
Kartra’s development has been centered around ease of use, positioning it as a favored option for newcomers to digital marketing.
Kartra Pros
Kartra Cons
What is Keap?
Keap, formerly Infusionsoft, is a robust CRM (Customer Relationship Management) system incorporating marketing automation tools to serve small to medium-sized businesses.
Over time, Keap has evolved by adding more features to help businesses manage sales and customer interactions more effectively. It offers tools for managing contacts, sending marketing emails, and automating sales processes.
Keap aims to help businesses streamline operations and improve customer relationships through targeted marketing and sales automation.
Keap Pros
Keap Cons
Core Offerings of Kartra and Keap
When you examine the core offerings of both platforms, you get a picture of two systems designed to help you manage and automate your online business:
Kartra’s key features include:
- Sales Funnels & Campaigns: Tools to create and manage marketing campaigns effectively.
- Email Marketing: Automated responses and email campaign management.
- Web Hosting: Integrated services for hosting your digital products.
- Membership Sites: Creation and management of content for member-only areas.
- Analytics: Detailed reports to track performance.
Keap’s primary features focus on:
- CRM capabilities: Centralizing customer information and interactions.
- Marketing Automation: Tools for automating marketing tasks to increase efficiency.
- E-commerce: Support for online sales processes and payment management.
- Customer Service: Tools to enhance customer interaction and satisfaction.
Kartra and Keap offer packages with these features, though their implementation and emphasis may vary. These features give you unique benefits tailored to different business needs.
Kartra vs Keap: User Interface and Learning Curve
Kartra presents a user-friendly interface accessible even to those just starting.
You’ll find a suite of tools for online business management that prioritize ease of use. The learning curve for mastering Kartra is generally considered gentle, with its integrated features that help marketing and selling digital products.
On the other hand, Keap offers a robust automation and CRM platform with many features that may contribute to a steeper learning curve.
However, its interface is developed to facilitate ease of navigation, and users typically find that familiarity with the system can be achieved with dedicated use.
Keap vs Kartra: Feature Comparison
When considering Kartra and Keap, you should focus on key aspects such as automation, customer relationship management (CRM), and marketing tools.
Each platform offers unique strengths catered to different business needs.
Automation Capabilities
Kartra and Keap offer robust automation capabilities but differ in approach and features.
Kartra’s automation features allow you to create complex workflows that automate your marketing and sales processes. You can set up automated sequences for email marketing, sales funnels, and more.
Kartra uses behavioral tagging to track your leads’ interactions with your content. This allows you to segment your audience based on their behavior and target them with personalized marketing messages.
Kartra’s automation maps visually represent your automation workflows, making it easy to see how different actions and triggers are connected.
Kartra integrates with various third-party tools and services, allowing you to connect your automation workflows with other parts of your business.
Keap’s campaign builder allows you to create automated campaigns that nurture leads and drive sales.
You can set up triggers and actions based on customer behavior to deliver targeted messages.
Keap includes lead scoring capabilities, which help you prioritize your leads based on their interactions with your content. This allows you to focus your efforts on the most promising leads.
Keap’s e-commerce automation features allow you to create automated processes for managing your online store. You can set up automated follow-ups for abandoned carts, upsell and cross-sell offers, and more.
Like Kartra, Keap integrates with various third-party tools and services, allowing you to connect your automation workflows with other parts of your business.
CRM Functionality
Kartra includes robust contact management features, allowing you to store and organize customer information in one place.
You can track interactions, view purchase history, and segment contacts based on various criteria.
Kartra offers a visual sales pipeline that lets you track the progress of your leads through the sales process. You can see where each lead is in the pipeline and take action accordingly.
Kartra includes lead scoring capabilities, which help you prioritize your leads based on their engagement with your content. This allows you to focus your efforts on leads that are more likely to convert.
Kartra’s automation features extend to its CRM functionality, allowing you to automate follow-ups, lead nurturing, and other aspects of your sales process.
Kartra integrates with various third-party tools and services, allowing you to connect your CRM data with other parts of your business.
Keap’s CRM features include contact management capabilities, allowing you to store and organize customer information. You can view contact details, interactions, and purchase history in one place.
Keap offers a visual sales pipeline that lets you track the progress of your leads through the sales process. You can see which stage each lead is in and take action accordingly.
Keap includes lead scoring capabilities, which help you prioritize your leads based on their engagement with your content. This allows you to focus your efforts on leads more likely to convert.
Keap’s CRM features include automation capabilities, allowing you to automate follow-ups, lead nurturing, and other aspects of your sales process.
Like Kartra, Keap integrates with various third-party tools and services, allowing you to connect your CRM data with other parts of your business.
Email Marketing and Funnels
Kartra offers a powerful email marketing system that allows you to create and send personalized email campaigns to your leads and customers.
You can use its drag-and-drop editor to design beautiful emails and set up automated sequences.
Kartra’s automation features extend to email marketing, allowing you to create complex automation sequences based on customer behavior. You can set up triggers and actions to deliver targeted messages to your audience.
Kartra includes a funnel builder that allows you to create multi-step sales funnels easily. Within the same platform, you can create landing pages, sales pages, upsell and downsell pages, and more.
Kartra offers split testing capabilities for your email campaigns and funnels, allowing you to test different elements and optimize conversions.
Kartra integrates with various third-party tools and services, allowing you to connect your email marketing and funnel workflows with other parts of your business.
Keap’s email marketing system allows you to create and send personalized email campaigns to your leads and customers. You can use its drag-and-drop editor to design emails and set up automated sequences.
Keap’s automation features extend to email marketing, allowing you to create automation sequences based on customer behavior. You can set up triggers and actions to deliver targeted messages to your audience.
Keap includes a campaign builder that allows you to create multi-step sales funnels. While not as robust as Kartra’s funnel builder, Keap’s campaign builder offers similar functionality.
Keap offers split testing capabilities for your email campaigns, allowing you to test different elements and optimize your campaigns for better results.
Like Kartra, Keap integrates with various third-party tools and services, allowing you to connect your email marketing and funnel workflows with other parts of your business.
Page Building and Customization
Kartra offers a powerful drag-and-drop page builder that allows you to create custom landing pages, sales pages, and opt-in forms without coding knowledge. The builder includes a wide range of elements and templates to choose from.
Kartra provides extensive customization options for your pages, allowing you to change fonts, colors, layouts, and more to match your brand’s style.
Kartra offers a variety of professionally designed templates for different types of pages, making it easy to create high-converting pages quickly.
All pages created with Kartra are mobile responsive, ensuring a seamless experience for users on mobile devices.
Kartra integrates with various third-party tools and services, allowing you to connect your pages with other parts of your business.
Keap’s landing page builder also features a drag-and-drop interface for easy customization. While not as robust as Kartra’s builder, it still offers a range of elements and templates.
Keap provides basic customization options for fonts, colors, and layouts to match your brand’s style. Keap offers a selection of templates for landing pages, but the variety is not as extensive as Kartra’s.
Like Kartra, pages created with Keap are responsive to mobile devices.
Keap integrates with various third-party tools and services, allowing you to connect your pages with other parts of your business.
Reporting and Analytics
Kartra offers a comprehensive analytics dashboard that provides insights into your marketing and sales performance.
You can track metrics such as conversion rates, revenue, and more.
Kartra provides advanced reporting features that allow you to create custom reports based on your specific needs. You can track the performance of your funnels, campaigns, and individual assets.
Kartra includes split testing reports that allow you to track the performance of different variations of your campaigns and funnels.
Kartra integrates with various third-party analytics tools, allowing you to connect your data with other parts of your business for deeper analysis.
Keap’s analytics dashboard provides basic insights into your marketing and sales performance.
You can track email open rates, click-through rates, and more.
Keap offers standard reporting features that allow you to track the performance of your campaigns and automation.
However, the level of customization is limited compared to Kartra.
Like Kartra, Keap offers split testing reports that allow you to track the performance of different variations of your campaigns.
Keap integrates with various third-party analytics tools, allowing you to connect your data with other parts of your business for deeper analysis.
Video Hosting: Kartra or Keap?
Kartra includes built-in video hosting, allowing you to upload and host videos directly on the platform.
You can embed videos on your website, in your marketing campaigns, and on your membership sites.
Kartra provides advanced video analytics that allows you to track viewer engagement metrics such as play rate, drop-off rate, and more. This can help you optimize your video content for better results.
Kartra’s video player allows for customization, including adding your branding, creating custom thumbnails, and controlling the playback experience.
Kartra integrates with various third-party video hosting platforms, allowing you to connect your video hosting workflows with other parts of your business.
Keap does not have built-in video hosting. Instead, it integrates with third-party video hosting platforms like YouTube and Vimeo. You can embed videos hosted on these platforms in your Keap campaigns and landing pages.
Since Keap relies on third-party video hosting platforms, the analytics you get are limited to what those platforms offer. You may not get as detailed analytics as with Kartra’s built-in video hosting.
Keap’s video player customization options are limited since it relies on third-party hosting platforms. As a result, you may not have as much control over the player’s appearance and behavior.
Keap integrates with various third-party video hosting platforms, allowing you to connect your video hosting workflows with other parts of your business.
Kartra vs Keap: E-commerce and Membership Management
Kartra includes a built-in e-commerce platform that allows you to sell digital and physical products directly from your Kartra account.
You can set up product listings, manage inventory, and process payments.
Kartra offers membership site functionality, allowing you to create and manage membership sites for your customers. You can set up different membership levels, drip content, and more.
Kartra includes affiliate management features that allow you to set up and manage an affiliate program for your products. You can track affiliate sales, manage commissions, and more.
Kartra integrates with various third-party e-commerce and membership management tools, allowing you to connect your e-commerce and membership workflows with other parts of your business.
Keap integrates with third-party e-commerce platforms such as Shopify, WooCommerce, and Magento, allowing you to sell products through your Keap account. However, it does not have a built-in e-commerce platform like Kartra.
Keap does not have built-in membership management functionality. You would need to use a third-party membership management tool and integrate it with Keap.
Keap offers affiliate management features similar to Kartra, allowing you to set up and manage an affiliate program for your products.
Like Kartra, Keap integrates with various third-party e-commerce and membership management tools, allowing you to connect your workflows with other parts of your business.
Kartra and Keap: Scheduling and Calendars
Kartra offers a built-in appointment scheduling tool that allows clients to book appointments directly from your website or through email. You can set your availability, manage appointments, and send reminders.
Kartra integrates with popular calendar apps such as Google Calendar, allowing you to sync your availability and avoid double bookings.
Kartra’s appointment scheduling tool includes automated reminders to help reduce no-shows and keep your schedule organized.
Kartra integrates with various third-party scheduling and calendar apps, allowing you to connect your scheduling workflows with other parts of your business.
Keap does not offer a built-in appointment scheduling tool. However, it integrates with third-party scheduling apps such as Calendly and Acuity Scheduling, allowing you to add scheduling links to your emails and campaigns.
Like Kartra, Keap integrates with popular calendar apps such as Google Calendar, allowing you to sync your availability and avoid double bookings.
Keap’s integration with third-party scheduling apps allows you to leverage their automated reminder features to organize your schedule.
Keap integrates with various third-party scheduling and calendar apps, allowing you to connect your scheduling workflows with other parts of your business.
Which Platform’s Support is Better? Kartra or Keap?
When selecting marketing software, you consider the quality of customer support and the available training resources.
Customer Support Services
Keap provides a robust customer support system. You can access support via phone and email, with many users commending the prompt and helpful service they receive.
In contrast, while Kartra offers customer support, feedback suggests that response times and the depth of assistance could be improved.
Both platforms provide a helpdesk, but the efficiency and efficacy of the support you receive can be a deciding factor.
Training Resources and Documentation
Various online training resources are provided for Kartra to help you get the most out of the platform and scale your marketing efforts effectively.
Keap offers comprehensive documentation and various training options to ensure you can fully leverage its powerful features. These resources include online training sessions designed to streamline your learning process.
Kartra and Keap: Pricing and Value for Money
Choosing between Kartra and Keap for your marketing automation needs hinges significantly on their respective pricing structures and the value for money they offer.
The following subsections delve into their subscription plans, additional costs, and payment options to aid your decision-making process.
Subscription Plans
Kartra
Kartra offers four pricing plans: Starter, Growth, and Platinum. The Starter plan starts at $119 per month for up to 2,500 contacts, while the Platinum plan is $549 for up to 25,000 contacts. Each plan includes different features and limits.
The higher-tier plans offer more advanced features and higher contact limits.
Keap
Keap offers three pricing plans: Keap Pro, Keap Max, and Keap Ultimate. Keap Pro starts at $199 per month for up to 1500 contacts, KeapMax is $299 for up to 2500 contacts, and Keap Ultimate is $369 per month for up to 5000 contacts.
Each plan includes different features and limits. The higher-tier plans offer more advanced features and higher contact limits.
Pricing Comparison
- Contact Limits: Kartra’s plans offer higher contact limits than Keap’s at similar price points.
- Features: Kartra offers more comprehensive features, including built-in video hosting, membership site management, and more, while Keap focuses more on CRM and email marketing.
- Price: Keap’s pricing starts lower than Kartra’s, but Kartra offers more features and higher contact limits for the price.
Additional Costs and Payment Options
When opting for either Kartra or Keap, consider additional costs that may apply to exceeding certain limits, such as the number of emails sent or contacts stored.
Both platforms offer free trials, allowing you to test their services before committing to a paid membership.
Both platforms typically accept major credit cards and offer monthly billing cycles for payment. To reduce overall costs, inquire about long-term contracts or annual payment discounts.
Kartra and Keap: Integration and Scalability
When choosing between Kartra and Keap, it’s essential to consider how each platform will fit with your current tools and support your business’s growth over time.
This includes looking at available integrations and assessing each platform’s potential to scale with your business.
Third-Party Integrations
Kartra and Keap offer various third-party integrations, ensuring you can connect your marketing platform with various software applications your business already uses.
Integration capabilities are crucial for seamless workflow and information sharing between systems.
Kartra
- Integrates with several popular services, including payment gateways, email services, and webinar platforms.
- Uses Zapier to connect with over 2000 external applications, enhancing its adaptability for your business needs.
Keap
- Offers native integrations with many tools tailored for small businesses and is known for its robust CRM system integration.
- Through Zapier, Keap can also link to many apps, allowing it to fit in with your preferred tech ecosystem.
Growth and Scaling Potential
Your platform choice should be equipped to handle your business’s changing demands as it grows from a small business to an enterprise.
Kartra
- Aimed primarily at online businesses, ensuring tools and systems can be easily managed as your business scales.
- Offers tiered pricing that aligns with business size and usage requirements, indicating it can scale with your venture.
Keap
- Designed with small businesses in mind, offering features that help manage and automate tasks to propel business growth.
- It provides a clear upgrade path for growing businesses and showcases a commitment to scaling alongside your enterprise.
Final Thoughts
In conclusion, Kartra and Keap offer powerful tools for businesses to manage their marketing, sales, and customer management processes.
Kartra stands out for its comprehensive, all-in-one platform with advanced features like built-in video hosting and membership site management. On the other hand, Keap excels in CRM functionality and email marketing, focusing on integration with third-party tools.
When choosing between Kartra and Keap, consider your business needs and budget.
If you’re looking for a comprehensive solution with advanced features and are willing to invest in a higher-priced platform, Kartra is the better choice.
However, if you’re more focused on CRM and email marketing and prefer a more budget-friendly option, Keap may be more suitable. Ultimately, both platforms offer unique strengths, so it’s essential to evaluate them based on your business’s specific requirements.
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