This is the most updated Kartra vs BuilderAll guide for 2023.

Builderall and Kartra are both popular and powerful online marketing solutions, with numerous similarities and differences.

And it can be hard to know which platform is the best option for your next profitable sales funnel campaign.

You’re only a few scrolls away to know which is right for you.

In this BuilderAll vs Kartra guide comparison review, we shall compare them in terms of:

  • Page builder editor and design
  • Funnel building
  • Membership site and course hosting
  • Email marketing & automation
  • Affiliate management
  • Customer support

And many more…

Our Pick

With Kartra you have all the tools you need ready-to-go at your fingertips, which makes it ridiculously easy to build and scale your online business fast… with tons of extra features at a more affordable price.

You can keep reading further below to find out why Kartra is better for you.

Here’s our table of Contents:

Builderall vs Kartra – Overview & Features

Before we dive into the full comparison lets take a look at the brief overview and core benefits of both:

What Is BuilderAll?

Builderall is a hosted funnel software and an all-in-one marketing system that comes with a plethora of features and functionalities.

Builderall poses as a great platform that contains all the tools every business owner needs to create and promote their business online.

Builderall funnel software

Builderall was originally created by Erick Salgado back in 2011 to enable entrepreneurs and small businesses to easily manage their online presence and marketing needs.

There have been many releases since then with the recently updated Builderall 4.0.

Just like every advanced builder out here – Builderall comes with hosting, drag-and-drop editor, customizable templates, membership areas, running e-commerce stores, email marketing software, split-testing capability, integrations.

And many more.

Complete Features Of Builderall

  • Customizable Templates

Builderall gives a huge range of beautiful and fully optimized templates for its users to choose from.

Maybe you desire to create a landing page, sales page, webinar, or whatever type of campaign/page you run for any of your businesses – Builderall has templates for them all.

  • Design Tools

Builderall provides quite a number of design and media tools so you can use them in making your projects come to life.

They include:

Photo Studio – It enables you to edit your photos and add different desired effects to them.

Design Studio – This allows you to design cool visuals for your products, social campaigns, and web pages.

Video Editor – One of the popular features I first discovered in Builderall. It lets you produce animated videos and lets you add texts and sound to be used as a marketing creative.

You can also create floating videos as well.

  • Inbuilt Autoresponder – MailingBoss

As with lots of online marketing tools out here, Builderall integrates with various solutions like email autoresponders.

But it also comes with its own called MailingBoss. More on this later.

  • Create Ecommerce Store

This is an unbelievable feature that caught my attention some weeks back before I even decided to write this post. I

was like: “can one really build an e-commerce store with Builderall?”

I made further research by doing a mini-interview with a friend who has been using Builderall for quite some time and he told me that it’s possible for you to have a store and sell your product with the help of Builderall.

This is as a result of a partnership sealed with Magento, which helps users of Builderall build up their online store.

You’ll find all the useful e-commerce features like coupons, checkouts, shopping cart, etc.

But there are quite some hidden perks associated with this as you’ll be off the main Builderall platform while creating your store.

  • Webinars

Builderall provides you with a webinar tool that lets you produce live or evergreen quality streams in educating and pre-framing your audience to buy your products.

Here you don’t need the services of a special webinar platform like EverWebinar.

The Builderall webinar app allows you to:

  • Stream your recordings
  • Schedule them
  • Enable webinar chat
  • Monitor webinar stats
  • Integrate with your automation platform

There are some other new features added to Builderall 4.0. Like the messenger chatbot, canvas funnel builder, etc.

Some of the other features and benefits of Buildeall are:

  • The membership site creator: Build and design members area and host courses (more on this later)
  • Heat mapping tool: You’ll to see where your audience has been clicking on each page and optimize for conversion
  • Blogging builder tool: Let you add blog posts using the Builderall blog builder feature
  • Share a locker: This lets you to restrict access to certain pages or content of your site until users have shared your content
  • Social proof: This enables you to add social proof to your sales and checkout pages which helps to build trust with other potential customers, resulting in further sales
  • Facebook messenger chatbot integration: A feature that lets you build a series of automated conversations on FB messenger
  • Presentation builder: The Builderall presentation builder enables to create online presentations

You will find up more than two dozen applications inside Builderall which can really be frustrating and overwhelming for a new user who is just looking for a simple solution to take care of funnel building and automation.

But overall – this is a good and pretty affordable marketing system.

Now, lets take a look at Kartra before we compare both tools and see which is best for your online needs.

What Is Kartra?

Kartra, on the other hand, is another all-in-one, fully-hosted funnel builder software for marketers and online entrepreneurs.

Kartra funnel builder

Kartra was created by and launched in April 2018 by Genesis Digital co. Same minds behind EverWebinar and WebinarJam.

In fact, Kartra has recently won the hearts of many online businesses due to its range of complimentary marketing tools.

It provides a range of tools for affiliates, agency owners, small businesses, courses creators, freelancers.

To help them have their businesses built on one marketing platform.

You can use Kartra to host your business by using its funnel building tool, automation platform, helpdesk, and some of its inbuilt functionalities to change lives and make money in return.

Complete Features Of Kartra

Below is a rundown of Kartra features so you see what is on offer with this solution…

  • Premade Funnels and Campaigns

With Kartra funnels & campaigns you literally save hundreds of hours and get guaranteed results with ranges of ‘already-built full marketing campaigns or funnels built by the Kartra team.

Depending on your business goal, you can make your selection.

While each Kartra campaign contains pages, copies, and preset automation – they’re all proven to convert.

  • 500+ Landing Page Templates

There are more than a dozen types of landing pages made available in Kartra and each of these template types has various designs you can choose from.


  • Video sales page template
  • Product launch templates
  • Checkout and shopping cart pages
  • Long sales pages
  • Upsell pages
  • Thank you, page templates

Many more…

  • Kartra Helpdesk

This is an inbuilt LiveChat application for answering tickets, live chats, and phone and skype calls.

You can also add a product wiki to your helpdesk for customers to browse through.

  • Kartra Email Marketing

With the Kartra emails feature, you’d be able to tag, segment, follow up and automate every part of business using emails.

  • Video Hosting

No need to host your marketing videos externally on platforms like YouTube – as Kartra has its own video hosting system. And the better part is that it works together with your campaigns.

In the sense that you can add CTAs within your Kartra video plus see how your visitors interact with them.

  • Kartra BAM (Behavioral Adaptive Marketing)

Behavioral Adaptive Marketing (BAM) is a unique feature in Kartra that I’m yet to see in any other tool out there.

Kartra BAM technology allows you to use your customer’s and visitor’s profile intelligence to adapt the contents of your page dynamically for each particular visitor, then further creating the most unique and personalized experience.

In simpler definition – this powerful technology customizes sales copy, product offers, training & tutorials, purchasing options, video playbacks, etc…

All based on who is visiting and seeing your pages.

  • Marketplace

This is where you can exhibit your product and services to be promoted by other affiliate marketers. You can also decide to promote others.

Take a look at other Kartra Features:

  • Membership Site: The Kartra memberships let you build and host your online courses
  • Affiliate management: You can also manage your army affiliates using their inbuilt affiliate center
  • Calendar and booking feature: Another cool feature that lets you freely book appointments with clients/customers

Kartra vs Builderall – Complete Feature Comparison

Builderall and Kartra are two different marketing solutions that both offer many features.

Finally, let’s have a closer look at how they match up against one another.

Page Builder and Editor

First, we’re starting with the page editor feature of both platforms.

Both Kartra and Builderall provide a drag-and-drop style page builder removing the need to know code or hire a web developer.


Kartra comes with one most advanced page editors I’ve seen in the online marketing world.

The landing page builder allows you to create, edit, and customize pages using their drag and drop page builder editor.

The page builder and editor fully = mobile responsive. You can switch between desktop, tablet, or mobile view with a click of a button.

Kartra page editor

Which is interesting.

Kartra builder has elements like blocks, sections, columns, settings components, duplicate, split-testing, etc.

And you know the most interesting part?

Kartra offers over 500 pre-designed beautiful page templates to select from.

Kartra squeeze page templates

Ranging from:

  • webinar pages
  • blog pages
  • squeeze pages
  • product launch pages
  • sales pages
  • checkout pages
  • lead capture pages
  • video marketing pages,
  • thank you pages
  • coming soon pages
  • upsell pages

And lots more…

With these free templates, you don’t have to build your desired pages from scratch.

You just have to edit and customize them a bit using the Kartra drag and drop page editor.


When it comes to page builder and editor, Builderall offers a number of site-building options – including:

  • The drag-and-drop Pixel perfect builder
  • The drag-and-drop responsive builder
  • The mobile-first drag-and-drop builder
Builderall page editor

The Pixel Perfect Builder enables you to create your website in three different formats for all devices.

The responsive builder option lets you allow Builderall to take care of ensuring your site is responsive on all devices.

While the Mobile First Drag and Drop Builder also allows you to build a mobile-friendly site without touching a line of code.

You see, BuilderAll functions in much the same way as Kartra.

However, Kartra has some notable and better advantages when it comes to the page editor itself.

For example:

  • Kartra editor is more understandable and easier
  • Kartra page editor loads more quickly

While the Builderall editor appears clunky in comparison to Kartra.

Aside from all that, Builderall offers a huge range of templates for its users too.

Builderall templates

These templates cater to a wide assortment of niches and industries. Which all perform different goals:

  • Lead capture templates
  • Webinar templates
  • Membership
  • Thank you

And more…

Once you have chosen your template, it can then be fully customized with the Builderall editor. 


Kartra pages and editor knock that of Builderall hands down. Kartra has a better page editor with smooth styling. Better templates and easy to use.

Kartra = winner

Funnel Building and Campaigns

Yes, both platforms offer marketing funnel builder capabilities.

With an optimized sales funnel process, you’d be able to take your customers from the landing page to the thank you page after the sale is made.


Building a highly optimized sales funnel is one of the sole reasons Kartra was built.

See, Kartra was built for this exact purpose; to help marketers and online businesses build high-converting funnels without a confusing tech setup and marketing know-how.

This is what it does so well!

If you’re looking for software to build funnels, you’ll find Kartra being recommended at the top of just about every list you can find online.

They even provide you with a suite of complete DFY funnels and campaigns with pages, customer management, memberships, automation, and more already set up for you.

You can also share your funnels and marketing campaigns with others (clients, customers) or sell on the Kartra marketplace.

Share campaign kartra


There is no doubt that BuilderAll can also be used to build your funnels. The same way as Kartra does.

But not as easy and funnel-focused as Kartra.

Builderall isn’t really full-fledged funnel software. This is because it comes with a large variety of tools, Unlike Kartra that’s focused on marketing funnels for business owners.

That said, you could still build your funnels on Builderall using either of the three builders we listed earlier.

Builderall funnels

They also provide funnel templates for different niches that are customizable.


Again, Kartra wins in this Kartra vs Builderall category. Kartra is a better funnel builder, provides better funnel templates.

Builderall only provides just an average funnel software. Funnel building isn’t its strongest feature.

Winner = Kartra

Email Marketing and Automation

This is a feature that lets users of Kartra and Builderall send emails and automate a ton of stuff in their businesses.


You know, the key to crafting amazing emails is a modern, comprehensive, and easy-to-use email builder.

Kartra email marketing and automation feature offers some crazy automation that works nicely with your entire funnel.

You can design a fully automated marketing flow with the inbuilt automated visual sequence builder.

Kartra sequence builder

For example, if your lead clicks an email link, then Kartra will tag them separately AND put them into a new follow-up sequence.

Or tag each lead or customer based on specific actions. Really cool!

Kartra also has what they call BAM – Behavioral Adaptive Marketing – a better marketing feature that triggers based and automates stuff based on how your customers/clients interact with your business.

Which even makes their entire platform powerful.

They also offer some free email templates and everything you need to build a complete email marketing campaign.


On the other hand, Builderall includes their autoresponder module – MailingBoss – as part of every plan.

MailingBoss is a full-featured standalone email autoresponder platform that comes together with your Builderall packages. It is built nicely to integrate with Builderall.

Builderall MailingBoss dashboard

Builderall MailingBoss does almost everything you’d expect from every modern email marketing tools.

It has almost everything your favorite email tool has:

  • Sending broadcasts
  • Tagging and segmentation
  • Tracking email list subscribers
  • Building automated sequences
  • Comes with visual workflows
  • Conditional automation

In fact, MailingBoss is a pretty powerful email automation system if you’re looking to carry out any automation campaigns.

But the BAM (Behavioral Adaptive Marketing) in Kartra puts the Builderall version in a poor state.


Deciding the winner in this kartra vs builderall was a tough one here, but after playing around with both automation rules and email features – I gave at all to Kartra.

Kartra has a better automation capability that works with every process of your customer journey.

Finally, Kartra also has an extra feature called Kartra forms which allows you to create variations of lead generation forms it works with the rest of your campaigns.

Winner = Kartra

Membership site and Course Hosting

Memberships and course hosting let you deliver your content to students. Both Kartra and Builderall provide both features.


Kartra memberships and course hosting come with their own video hosting. No need for external video hostings like Vimeo or Wistia.

All thanks to the inbuilt video hosting solution. that allows you to upload your content directly on Kartra servers.

Also, the other Kartra membership features can be mind-blowing.

Some of them include:

  • Beautiful course templates and colors 
  • Multiple membership tiers
  • Drip your content over time
  • Track students progress
  • Membership interactions and comments section
  • Online course reporting and detailed analytics
  • Done for you campaigns

Plus, a few more.

One big downside about Kartra membership is the membership sites limits and video bandwidth on the Starter plan.

You only get access to build 2 members area and 50GB bandwidth on this plan.

However, on other plans, everything is limited. More on these in the pricing section.


On the other hand, Builderall has not held back either when it comes to their membership area features.

The tool responsible for helping you with courses in Builderall is called the eLearning education platform.

With this, you’re unlimited with what you can accomplish with their complete virtual learning platform.

You’d be able to deliver your lessons using several ways, create tests, and allow students to communicate inside the course.

Another amazing Builderall course hosting – the eLearning app – is the ability for you as a course creator to create certificates for course completion.


In this category, it was a bit difficult to decide which ones have a better membership and course creation platform between Builderall vs Kartra.

They both come with impressive inbuilt solutions for designing your courses.

Winner = TIE

Affiliate Management Software

With an affiliate center/manager, you’ll be able to incentivize marketers to promote your products through affiliate marketing. Then make commissions on sales or leads generated.

This is an inbuilt tool on Kartra vs Builderall:


Kartra’s built-in affiliate program system gives you all kinds of options for managing, incentivizing, paying, and communicating with your affiliates.

Kartra affiliate management

Here are some of the core features:

  • Custom landing pages for your affiliates
  • Custom affiliate portals
  • Multiple commission tiers
  • Joint venture brokers (second tier) commission
  • Comprehensive affiliate profiling
  • Full Affiliate performance and reporting


The affiliate manager on Builderall is quite basic compared to that of Kartra.

But the fact still remains that, as an all-in-one solution, you can safely manage your army of affiliates with it. But don’t expect the Builderall affiliate program center to be a spectacular one.


Again, Kartra takes the lead on this one.

Kartra vs Builderall – Customer Support & Community

Customer service and great community is one of those features I personally consider when deciding on what best service to use.

Let’s take a look at Builderall vs Kartra customer service.


From the experience I’ve had with Kartra for the past 3-years, Kartra as a digital marketing platform strives to satisfy its customers at all costs.

You can contact them and get help via numerous methods:

  • Online support ticket
  • Live chat
  • Technical documentation
  • Kartra Blog
  • The Kartranaut Academy

Then my favorite of them all is the ever-active and engaging Kartra Facebook community. Which I’ve been part of since 2018.

Kartra FB group

As you can see, there are 24k+ online business owners and marketers in the Kartra group.


Then for Builderall, their support team isn’t bad either.

They offer 24/7 assistance through tickets and live chat during business hours to help you with any Builderall questions you might have.

They also have a helpful Builderall knowledge base with video tutorials walking you through the features.

And Finally, Builderall’s Official Facebook group community.

Builderall facebook group

Over 58k+ members as at when writing this.


There’s no win in this Kartra vs Builderall support category.

They both provide different avenues for users and prospective customers to find answers to their questions.

Winner = TIE

Builderall vs Kartra – Differences

What’s in Builderall and not in Kartra and vice-versa?

Well, here we go:

Builderall Features NOT in Kartra

  • Animation and video editor
  • Photo editor
  • Blog Builder
  • Browser notification system
  • Ecommerce tool integration
  • Facebook Messenger chatbot
  • Autopost for social media
  • Social Proof software
  • Presentation software
  • A content share locking feature
  • Facebook and YouTube streaming tool

Kartra Features NOT in Builderall

  • Helpdesk software
  • Calendar and event booking tool
  • Behavioral Adaptive Marketing (BAM) technology
  • Marketing-oriented video hosting
  • Affiliate marketplace
  • Progress bars for membership sites
  • Complete done for you campaigns

Kartra vs Builderall Pricing

Pricing is another area where Kartra and Builderall greatly differ. Different tiers, different packages.

So, let’s take a look at their plans, and what they offer.

Builderall Pricing

Builderall used to have 3 pricing options – but after the update from 3.0 to 4.0, it turned into a three-tier pricing plan model.

Oh, I didn’t forget about the free trial for 7-days.

BuilderAll sales funnel builder price
  • The Builder plan of $29.90/mo

The Builderall Essential plan leaves you limited to 1 domain, 5 subdomains, 5GB disk space, and only 5,000 leads on MailingBoss.

It also comes with the Site Builder tools and a few other features.

  • For the Premium plan of $69.90/mo

This plan unlocks all the other tools within Builderall and you get unlimited leads with MailingBoss.

This package comes with every feature on the Builder plan, the eCommerce, affiliate manager, webinar builder, CDN, streaming features, and more on this plan.

  • For the Funnel Club plan of $99.90/mo

This Builderall plan comes with all the bells and whistles of Builderall. It’s the highest plan.

Kartra Pricing

Kartra starts with a $1 commitment for a 14-day trial period and then offers the below monthly pricing plans:

Kartra price

Starter plan costs $99/mo with up to 2,500, 1 custom domain, 15k emails/mo, 2 membership sites, 100 pages. With all the features Kartra offers.

Silver plan costs $199/mo with up to 12,500 contacts, 3 custom domains, 125k emails/mo, hosts unlimited pages, and members area.

Other Kartra plans include the Gold and Platinum plan costs $299/mo and $499/mo respectively. There is also an annual option that cuts all Kartra plan by 25%.

==> Learn More About Kartra Here.

Who Wins – Builderall or Kartra?

Above all, both Buiderall and Kartra are impressive marketing platforms and have much to offer their users.

For me, the winner has to be Kartra.

Click here to check out Kartra demo for free:

I mean, even the #1 acclaimed builder ClickFunnels doesn’t offer the type of neatly knitted features Kartra brings. As most of their customers are switching over to Kartra.

(I know because I’m an active participant in both communities)

While the monthly fee might seem like a lot, but you’ll realize during your 14-days $1 trial that you do not need to spend any further in marketing, selling, and building your business.

Our Pick

With Kartra you have all the tools you need ready-to-go at your fingertips, which makes it ridiculously easy to build and scale your online business fast… with tons of extra features at a more affordable price.

If you’re still unsure which solution is best for your project, then take advantage of the trial periods provided by both.

By signing up and using for yourself you will gain insights into what each solution can perform. But if you prefer a shortcut to avoid the stress of testing one after the other.

Start with my most recommended sales funnel software at ==>

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