Builderall vs Kartra 2023: Which is Best? (Table Comparison)

Welcome to my comprehensive comparison of BuilderAll vs. Kartra, two powerful digital business-building platforms.

I first used both Kartra and Builderall back in 2019. It’s been 4years and I’m here to give you the latest update on which of these two sales funnel software STILL works and stands strong in the ever-changing space.

I know it can be tough (been there) to decide which platform is right for you and your business, so I wanted to make that decision easier by taking a deep dive into both of them.

Here, you will find out what advantages each platform has over the other, how their features stack up against each other, and ultimately help with making an informed choice about which one is best for you.

In this BuilderAll vs Kartra guide, I shall compare them in terms of:

• Page builder editor and design
• Funnel building and marketing campaigns
• Membership site and course hosting
• Email marketing & automation
• Affiliate management
• Customer support

Kartra vs Builderall Table Comparison

Features	Kartra	Builderall
Pricing:	$99/mo	$17.9/mo
Trial Period:	30-day trial for $1	14-day free trial
Founders:	Andy Jenkins	Erick Salgado
Year of Launch:	2018	2017
Popular Among:	Small business owners and Agencies	Small business owners and entrepreneurs
Functionality:	All-in-one marketing platform with multiple tools and features	All-in-one digital marketing platform with various tools
Landing Page Builder/Editor:	500+ customizable page and section templates	Drag and drop pictures and text for rapid page building
Funnels/Campaigns:	Customizable funnel designs or “Done For You Campaigns” templates by Frank Kern and other experts	Limited funnel features with a pixel-perfect builder
Email Automation:	Highly customizable Kartra Mail with tracking and follow-up options	Mailing Boss for email automation and campaign monitoring
Membership Sites:	Built-in membership site builder with drip content and multiple membership levels	Membership site builder with various options
E-commerce:	Built-in e-commerce platform with product management, checkout, and affiliate management	E-commerce platform with shopping cart and affiliate management
CRM:	Built-in CRM with lead management, tagging, and automation options	CRM with lead management and contact segmentation
Affiliate Management:	Comprehensive affiliate management with customizable commission plans and tracking	Affiliate management with tracking and commission customization
Webinar Platform:	Built-in webinar platform with live and automated webinars	Webinar platform with live and automated webinars
Video Hosting:	Video hosting and management with customizable player options	Video hosting with basic player customization
Customer Support:	24/7 support, knowledge base, and community forum	24/7 support, knowledge base, community forum
Ready to try?	Kartra here >>	Builderall here >>

Builderall vs Kartra – Overview & Benefits

Before we dive into the full comparison lets take a look at the brief overview and core benefits of both.

What Is BuilderAll?

Builderall is a hosted funnel software and an all-in-one marketing system that comes with a plethora of features and functionalities.

Builderall poses as a great platform that contains all the tools every business owner needs to create and promote their business online.

Builderall was originally created by Erick Salgado back in 2011 to enable entrepreneurs and small businesses to easily manage their online presence and marketing needs.

There have been many releases since then with the recently updated Builderall 4.0.

Just like every advanced builder out here – Builderall comes with hosting, a drag-and-drop editor, customizable templates, membership areas, running e-commerce stores, email marketing software, split-testing capability, and integrations.

Benefits Of Builderall

• Customizable Templates

Builderall gives a huge range of beautiful and fully optimized templates for its users to choose from. Maybe you desire to create a landing page, sales page, webinar, or whatever type of campaign/page you run for any of your businesses – Builderall has templates for them all.

• Buiderall website builder (Builderall Cheetah)

Builderall Cheetah is a feature within the Builderall platform that refers to their advanced website and landing page builder. It is a drag-and-drop builder that allows users to create websites, sales funnels, landing pages, and other web assets with ease.

Builderall Cheetah provides a visual interface that enables users to design and customize their web pages using a wide range of pre-designed elements, templates, and widgets.

• Design Tools

Builderall provides quite a number of design and media tools so you can use them in making your projects come to life.

They include:

Photo Studio – It enables you to edit your photos and add different desired effects to them.

Design Studio – This allows you to design cool visuals for your products, social campaigns, and web pages.

Video Editor – One of the popular features I first discovered in Builderall. It lets you produce animated videos and lets you add texts and sound to be used as marketing creative.

You can also create floating videos as well.

• Inbuilt Autoresponder – MailingBoss

As with lots of online marketing tools out there, Builderall integrates with various solutions like email autoresponders. But it also comes with its own called MailingBoss. More on this later.

• Create E-commerce Store

This is an unbelievable feature that caught my attention some weeks back before I even decided to write this post. I was like: “Can one really build an e-commerce store with Builderall?”

I made further research by doing a mini-interview with a friend who has been using Builderall for quite some time and he told me that it’s possible for you to have a store and sell your product with the help of Builderall.

This is a result of a partnership sealed with Magento, which helps users of Builderall build up their online store.

You’ll find all the useful e-commerce features like coupons, checkouts, shopping carts, etc.

But there are quite some hidden perks associated with this as you’ll be off the main Builderall platform while creating your store.

• Webinars

Builderall provides you with a webinar tool that lets you produce live or evergreen quality streams in educating and pre-framing your audience to buy your products.

Here you don’t need the services of a special webinar platform like EverWebinar.

The Builderall webinar app allows you to:

• Stream your recordings
• Schedule them
• Enable webinar chat
• Monitor webinar stats
• Integrate with your automation platform

There are some other new features added to Builderall 5.0. Like the messenger chatbot, canvas funnel builder, etc.

Some of the other features and benefits of Buildeall are:

• The membership site creator: Build and design members’ area and host courses (more on this later)
• Heat mapping tool: You’ll see where your audience has been clicking on each page and optimize for conversion
• Blogging builder tool: Let you add blog posts using the Builderall blog builder feature
• Share a locker: This lets you restrict access to certain pages or content of your site until users have shared your content
• Social proof: This enables you to add social proof to your sales and checkout pages which helps to build trust with other potential customers, resulting in further sales
• Facebook messenger chatbot integration: A feature that lets you build a series of automated conversations on FB messenger
• Presentation Builder: This enables you to create presentations

You will find more than two dozen applications inside Builderall which can really be frustrating and overwhelming for a new user who is just looking for a simple solution to take care of funnel building and automation.

But overall – this is a good and pretty affordable marketing system.

Now, lets take a look at Kartra before we compare both tools and see which is best for your online needs.

What Is Kartra?

Kartra, on the other hand, is another all-in-one, fully-hosted funnel builder software for marketers and online entrepreneurs.

Kartra was created and launched in April 2018 by Genesis Digital Co. Same minds behind EverWebinar and WebinarJam.

In fact, Kartra has recently won the hearts of many online businesses due to its range of complimentary marketing tools. It provides a range of tools for affiliates, agency owners, small businesses, course creators, and freelancers.

To help them have their businesses built on one marketing platform.

You can use Kartra to host your business by using its funnel-building tool, automation platform, helpdesk, and some of its inbuilt functionalities to change lives and make money in return.

Benefits Of Kartra

Below is a rundown of Kartra benefits so you see what is on offer with this solution.

• Premade Funnels and Campaigns

With Kartra funnels & campaigns you literally save hundreds of hours and get guaranteed results with ranges of ‘already-built full marketing campaigns or funnels built by the Kartra team.

Depending on your business goal, you can make your selection.

While each Kartra campaign contains pages, copies, and preset automation – they’re all proven to convert.

• 500+ Landing Page Templates

There are more than a dozen types of landing pages made available in Kartra and each of these template types has various designs you can choose from.

Like:

• Video sales page template
• Product launch templates
• Checkout and shopping cart pages
• Long sales pages
• Upsell pages
• Thank you, Page templates

I do really love the pre-built upsell pages because 70-95% of revenue comes from funnel upsells and renewals on average.

• Kartra Helpdesk

This is an inbuilt LiveChat application for answering tickets, live chats, and phone and Skype calls. You can also add a product wiki to your helpdesk for customers to browse through.

• Kartra Email Marketing

With the Kartra emails feature, you’d be able to tag, segment, follow up and automate every part of business using emails.

• Video Hosting

No need to host your marketing videos externally on platforms like YouTube – as Kartra has its own video hosting system. And the better part is that it works together with your campaigns.

In the sense that you can add CTAs within your Kartra video plus see how your visitors interact with them.

• Kartra BAM (Behavioral Adaptive Marketing)

Behavioral Adaptive Marketing (BAM) is a unique feature in Kartra that I’m yet to see in any other tool out there.

Kartra BAM technology allows you to use your customer’s and visitor’s profile intelligence to adapt the contents of your page dynamically for each particular visitor, then further creating the most unique and personalized experience.

In simpler definition – this powerful technology customizes sales copy, product offers, training & tutorials, purchasing options, video playbacks, etc…

All based on who is visiting and seeing your pages.

• Marketplace

This is where you can exhibit your product and services to be promoted by other affiliate marketers. You can also decide to promote others.

Take a look at other Kartra Features:

• Membership Site: The Kartra memberships let you build and host your online courses
• Affiliate management: You can also manage your army affiliates using their inbuilt affiliate center
• Calendar and booking feature: Another cool feature that lets you freely book appointments with clients/customers

Now let’s have a closer look at how they match up against one another.

Kartra and Builderall Page Builder and Editor

First, we’re starting with the page editor feature of both platforms.

Both Kartra and Builderall provide a drag-and-drop style page builder removing the need to know code or hire a web developer.

Kartra Page Builder

Kartra comes with one of the most advanced page editors I’ve seen in the online marketing world. The landing page builder allows you to create, edit, and customize pages using their drag-and-drop page builder editor.

The page builder and editor fully = mobile responsive. You can switch between desktop, tablet, or mobile view with a click of a button.

Which is interesting.

Kartra builder has elements like blocks, sections, columns, settings components, duplicate, split-testing, etc.

And you know the most interesting part?

Kartra offers over 500 pre-designed beautiful page templates to select from.

Ranging from:

• webinar pages
• blog pages
• squeeze pages
• product launch pages
• sales pages
• checkout pages
• lead capture pages
• video marketing pages,
• thank you pages
• coming soon pages
• upsell pages

And lots more.

With these free templates, you don’t have to build your desired pages from scratch. You just have to edit and customize them a bit using the Kartra drag-and-drop page editor.

Builderall Page Builder

When it comes to page builder and editor, Builderall Cheetah offers a number of site-building options – including:

• The drag-and-drop Pixel Perfect builder
• The drag-and-drop responsive builder
• The mobile-first drag-and-drop builder

The Pixel Perfect Builder enables you to create your website in three different formats for all devices.

The responsive builder option lets you allow Builderall to take care of ensuring your site is responsive on all devices.

While the Mobile First Drag and Drop Builder also allows you to build a mobile-friendly site without touching a line of code.

You see, BuilderAll functions in a much similar way as Kartra.

However, Kartra has some notable and better advantages when it comes to the page editor itself.

For example:

• Kartra editor is more understandable and easier
• Kartra page editor loads more quickly

While the Builderall editor appears clunky in comparison to Kartra.

Aside from all that, Builderall offers a huge range of templates for its users too.

These templates cater to a wide assortment of niches and industries. Which all perform different goals:

• Lead capture templates
• Webinar templates
• Membership
• Thank you

And more.

Once you have chosen your template, it can then be fully customized with the Builderall editor. 

In addition to website and landing page building capabilities, Builderall Cheetah also integrates with other tools within the Builderall platform, such as the e-commerce system, CRM, email marketing, and webinar platform, allowing users to create a comprehensive online marketing ecosystem for their business.

Overall, Builderall Cheetah is a powerful web design tool that aims to provide a user-friendly and efficient solution for building professional websites and landing pages.

Funnel Building and Campaigns

Yes, both platforms offer marketing funnel builder capabilities. But there are unique differences.

Kartra Funnels and Campaigns

Building a highly optimized sales funnel is one of the main reasons Kartra was built.

See, Kartra was built for this exact purpose; to help marketers and online businesses build high-converting funnels without a confusing tech setup and marketing know-how.

This is what it does so well!

If you’re looking for software to build funnels, you’ll find Kartra being recommended at the top of just about every list you can find online.

They even provide you with a suite of complete DFY funnels and campaigns with pages, customer management, memberships, automation, and more already set up for you.

You can also share your funnels and marketing campaigns with others (clients, customers) or sell on the Kartra marketplace.

There are so many reasons I love Kartra’s campaign features.

Here are some key features that make it so unique:

• Integrated Funnel and Campaign Builder: An intuitive campaign builder that allows you to create complex marketing funnels and campaigns
• Pre-designed Campaign Templates: These templates can save you time and effort in creating effective marketing campaigns.
• Advanced Automation and Sequencing: This allows you to create sophisticated customer journeys and automation rules to engage with your audience at various stages of the funnel. You can set up triggers, actions, and conditions to automate actions like sending emails, tagging leads, moving subscribers to different lists, and more.
• Robust Analytics and Reporting: You can track key metrics like conversion rates, engagement, revenue, and more to optimize your marketing efforts.
• Seamless Integration with Kartra’s Other Features: This allows for a unified and cohesive marketing ecosystem within Kartra, making it easier to manage and optimize your entire marketing strategy in one place.

Builderall Funnels

There is no doubt that BuilderAll can also be used to build your funnels. The same way as Kartra does.

But not as easy and funnel-focused as Kartra.

Builderall isn’t really full-fledged funnel software. This is because it comes with a large variety of tools, Unlike Kartra that’s focused on marketing funnels for business owners.

That said, you could still build your funnels on Builderall using either of the three builders we listed earlier.

They also provide funnel templates for different niches that are customizable.

Below are a few unique angles that make Builderall funnel awesome:

• Multiple Drag-and-Drop Builders
• Wide Range of Templates
• Integration with Builderall Ecosystem
• Mobile-Friendly Design
• Powerful Automation
• Behavioral Tracking

Email Marketing and Automation

I so much love marketing automation for the fact that it allows businesses to streamline and optimize their marketing processes, resulting in increased efficiency, better targeting, and improved ROI.

This is a feature that lets users of Kartra and Builderall send emails and automate a ton of stuff in their businesses. 63% of companies using marketing automation outperformed their competitors. Cool!

Kartra Email & Automation

You know, the key to crafting amazing emails is a modern, comprehensive, and easy-to-use email builder.

Kartra’s email marketing and automation feature offers some crazy automation that works nicely with your entire funnel.

You can design a fully automated marketing flow with the inbuilt automated visual sequence builder.

For example, if your lead clicks an email link, then Kartra will tag them separately AND put them into a new follow-up sequence.

Or tag each lead or customer based on specific actions. Really cool!

Kartra also has what they call BAM – Behavioral Adaptive Marketing – a better marketing feature that triggers based and automates stuff based on how your customers/clients interact with your business.

Which even makes their entire platform powerful.

They also offer some free email templates and everything you need to build a complete email marketing campaign.

Builderall MailingBoss

On the other hand, Builderall includes their autoresponder module – MailingBoss – as part of every plan.

MailingBoss is a full-featured standalone email autoresponder platform that comes together with your Builderall packages. It is built nicely to integrate with Builderall.

Builderall MailingBoss does almost everything you’d expect from every modern email marketing tool.

It has almost everything your favorite email tool has:

• Sending broadcasts
• Tagging and segmentation
• Tracking email list subscribers
• Building automated sequences
• Comes with visual workflows
• Conditional automation

In fact, MailingBoss is a pretty powerful email automation system if you’re looking to carry out any automation campaigns.

But the BAM (Behavioral Adaptive Marketing) in Kartra puts the Builderall version in a poor state.

You know, deciding the winner in this Kartra and Builderall was a tough one here, but after playing around with both automation rules and email features – I gave at all to Kartra.

Kartra has a better automation capability that works with every process of your customer journey.

Finally, Kartra also has an extra feature called Kartra forms which allows you to create variations of lead generation forms it works with the rest of your campaigns.

Membership Site and Course Hosting

Kartra Memberships

Kartra Memberships is unique because they offer a feature-packed portal that enables you to organize and share your content with your customer base.

The system allows you to provide your members with progressive content and lead them to a higher tier, and it knows when a user has completed your course, so you can configure a number of automated actions.

Kartra memberships and course hosting come with their own video hosting. No need for external video hostings like Vimeo or Wistia.

All thanks to the inbuilt video hosting solution. that allows you to upload your content directly on Kartra servers.

Also, the other Kartra membership features can be mind-blowing.

Some of them include:

• Beautiful course templates and colors 
• Multiple membership tiers
• Drip your content over time
• Track students progress
• Membership interactions and comments section
• Online course reporting and detailed analytics
• Done-for-you campaigns

Plus, a few more.

Builderall Course Builder

On the other hand, Builderall has not held back either when it comes to its membership area features.

The tool responsible for helping you with courses in Builderall is called the eLearning education platform.

With this, you’re unlimited with what you can accomplish with their complete virtual learning platform.

The platform includes a range of features such as drag-and-drop course creation, customizable certificates, and quizzes, and it allows you to set up different pricing plans for your courses. Additionally, Builderall Course Builder offers a range of templates and themes that you can use to customize your course, and it integrates with other Builderall tools such as the email marketing system and the funnel builder. 

You’d be able to deliver your lessons using several ways, create tests, and allow students to communicate inside the course.

Another amazing Builderall course hosting – the eLearning app – is the ability for you as a course creator to create certificates for course completion.

Affiliate Management Software

With an affiliate center/manager, you’ll be able to incentivize marketers to promote your products through affiliate marketing. Then make commissions on sales or leads generated.

This is an inbuilt tool on Builderall and Kartra:

Kartra Affiliate Management

Kartra’s built-in affiliate program system gives you all kinds of options for managing, incentivizing, paying, and communicating with your affiliates.

With Kartra, you can set up and manage your affiliate program with ease, including setting up flexible commissions (either a percentage or a fixed dollar value), tracking affiliate sales and commissions in real time, and communicating with your affiliates.

There’s also a leaderboard tracking and automated payouts. Kartra also offers a range of analytics and reporting tools to help you track the performance of your affiliates and optimize your program for maximum results

Here are some of the other benefits:

• Custom landing pages for your affiliates
• Custom affiliate portals
• Multiple commission tiers
• Joint venture brokers (second tier) commission
• Comprehensive affiliate profiling
• Full Affiliate performance and reporting

Builderall Affiliate Management

Builderall also offers a range of analytics and reporting tools to help you track the performance of your affiliates and optimize your program for maximum results.

Another unique feature of Builderall Affiliate Management is that it offers both Tier 1 and Tier 2 commissions, allowing you to earn commissions not only on sales made directly by your affiliates but also on sales made by affiliates referred by your affiliates

The affiliate manager on Builderall is quite basic compared to that of Kartra, from my perspective.

But the fact still remains that, as an all-in-one solution, you can safely manage your army of affiliates with it. But don’t expect the Builderall affiliate program center to be a spectacular one.

Builderall vs Kartra – Customer Support & Community

Customer service and great community is one of those features I personally consider when deciding on what best service to use.

Let’s take a look at Builderall vs Kartra customer service.

Kartra Support

From the experience I’ve had with Kartra for the past 5years, Kartra as a digital marketing platform strives to satisfy its customers at all costs.

You can contact them and get help via numerous methods:

• Online support ticket
• Live chat
• Technical documentation
• Kartra Blog
• The Kartranaut Academy

Then my favorite of them all is the ever-active and engaging Kartra Facebook community. Which I’ve been part of since 2018.

As you can see, there are 24k+ online business owners and marketers in the Kartra group as of when I updated this.

Builderall Support and Community

Then for Builderall, their support team isn’t bad either.

They offer 24/7 assistance through tickets and live chat during business hours to help you with any Builderall questions you might have.

They also have a helpful Builderall knowledge base with video tutorials walking you through the features.

And Finally, Builderall’s Official Facebook group community.

Over 58k+ members as of when writing this.

Kartra vs Builderall Pricing

Pricing is another area where Kartra and Builderall greatly differ. Different tiers, different packages.

Builderall Pricing

To start with there’s a free 14-day trial period on Builderall. Then for the latest Builderall 5.0 version, there are different pricing tiers, depending on your level of business and needs.

• Starter Plan – $17.90/month
• Marketer Plan – $77.90/month
• Premium Plan – $87.90/month
• Funnel Club Plan – $87.90/month ($199 – First Payment)

All plans come with a 14-day free trial, and Builderall offers a 30-day money-back guarantee for all plans. Additionally, Builderall offers a range of add-ons and upgrades, such as SMS messaging, video hosting, and a webinar platform, that can be added to any plan for an additional fee

Kartra Pricing

Kartra starts with a $1 14-day trial period and then offers the below monthly pricing plans:

Kartra offers 4 different pricing options:

• Starter plan – $99/month
• Silver plan – $199/month
• Gold plan – $299/month
• Platinum plan – $499/month

Builderall vs Kartra – Differences

What’s in Builderall and not in Kartra and vice-versa?

Well, here we go:

Builderall Features NOT in Kartra

• Animation and video editor
• Photo Editor
• Blog Builder
• Browser notification system
• E-commerce tool integration
• Facebook Messenger chatbot
• Autopost for social media
• Social Proof Software
• Presentation software
• A content share-locking feature
• Facebook and YouTube streaming tool

Kartra Features NOT in Builderall

• Helpdesk software
• Calendar and event booking tool
• Behavioral Adaptive Marketing (BAM) technology
• Marketing-oriented video hosting
• Affiliate marketplace
• Progress bars for membership sites
• Complete done-for-you campaigns
• Kartra Funnel Mapper

Who Wins – Builderall or Kartra?

Above all, both Buiderall and Kartra are impressive marketing platforms and have much to offer their users.

For me, the winner has to be Kartra.

Click here to check out Kartra demo for free: https://app.kartra.com/free-demo/

I explained in detail why I chose Kartra over Builderall below.

First of all, it’s tough to outrightly say which platform is better if I don’t know your current level, situation, or needs. As both offer a range of powerful tools for building and growing an online business. However, there are some key differences that may make one more suitable for certain types of businesses or users.

As for Builderall, it’s an all-in-one digital marketing platform known for its user-friendly interface and drag-and-drop website builder. It’s easy even for beginners to create professional-looking websites and sales funnels.

Builderall also offers features for building and hosting online courses, including customizable certificates, quizzes, and pricing plans. Plus, with affordable pricing plans starting at just $17.90/month, it’s a budget-friendly option for small businesses and entrepreneurs.

On the other hand, Kartra is a more advanced and comprehensive platform with powerful automation features for creating complex sales funnels and marketing campaigns with ease. It also offers features for managing memberships, affiliate programs, and video hosting.

Kartra’s advanced analytics and reporting tools can be beneficial for larger businesses, agencies, and marketing teams. However, it does come at a higher price, with plans starting at $99/month, making it a more expensive option compared to Builderall.

In summary, both Builderall and Kartra are powerful platforms with unique strengths and weaknesses.

Builderall is a more affordable and user-friendly choice for small businesses and entrepreneurs, while Kartra is a more advanced and comprehensive platform with additional features and analytics tools for larger businesses and marketing teams.

I’d choose Kartra If I require a full professional package with ease of use. Then Builderall for a less costly package with a slight learning curve.

FAQs