kartra vs ActiveCampaign

Between Kartra and ActiveCampaign – what’s better?

You know, in a dynamic world of marketing automation, where efficiency and integration are essential, Kartra and ActiveCampaign are leading contenders.

Understanding the distinctions between the two platforms is critical in making an informed decision that aligns with your business needs.

While Kartra presents itself as an all-in-one solution encompassing email marketing, landing page creation, membership site functionality, and e-commerce capabilities, ActiveCampaign provides a robust email marketing service with features beyond just sending emails.

It includes advanced automation, contact organization, and performance tracking.

Both platforms cater to various business sizes and types, from individual creators and small businesses to larger organizations, yet each has its strengths.

ActiveCampaign’s marketing automation tools are compelling, particularly for intelligent email marketing and customer experience automation.

On the flip side, Kartra excels as a multifaceted tool, integrating different aspects of online business management and marketing, which might be more suitable if you desire a comprehensive suite to handle various functions within a single ecosystem.

In this comprehensive Kartra vs ActiveCampaign guide, join me as I explore both platforms.

Overview of Kartra and ActiveCampaign

Free Trial30-day free (here)14-day free (here)
PricingFrom $119/monthlyFrom $39/monthly
Target AudienceLarge BusinessesSmall Businesses
White LabelNoYes
FunctionalityComprehensive & SophisticatedAdvanced & Sophisticated
Marketing AutomationRobust, with a focus on digital products and salesHighly sophisticated, with a CRM edge
Email MarketingIncluded but less advanced than ActiveCampaignHighly advanced
Landing page builderAdvancedHighly advanced
Video HostingYesNo
Form BuilderYesYes
Inbuilt CalendarYesNo, needs integrations
Affiliate ManagementYesNo
Membership siteYesNo
IntegrationsSufficient, but fewer integrations than ActiveCampaignExtensive, with more third-party applications
PricingTransparent, and is higher for advanced featuresCompetitive, with scalable plans
User InterfaceIntuitive and user-friendlyClean, but with a steeper learning curve
Kartra vs ActiveCampaign table

What is Kartra?

Kartra Homepage

Kartra is an all-in-one marketing platform that offers a suite of tools for businesses to manage their online presence, sales, and marketing efforts.

It integrates features such as email marketing, sales funnels, membership sites, video hosting, and affiliate management into one platform.

Kartra is designed to be user-friendly and offers templates and drag-and-drop builders to help users create professional-looking campaigns and pages without coding knowledge. It suits businesses of all sizes looking to streamline their online marketing and sales processes.

Kartra Pros

  • All-in-one platform
  • Robust automation tools
  • Built-in tools for affiliate management
  • Membership site capabilities
  • More cost-effective
  • Robust analytics and reporting
  • Inbuilt Calendar Functionality
  • Robust video hosting

Kartra Cons

  • No free plan
  • Steep learning curve
  • It can be overwhelming due to its extensive functionalities
  • Pricey for small businesses

What is ActiveCampaign?


ActiveCampaign is a customer experience automation (CXA) platform that offers a range of tools for marketing automation, email marketing, CRM, and sales automation.

It is designed to help businesses engage with their customers and prospects more effectively through personalized and targeted campaigns.

ActiveCampaign’s features include email marketing, automation workflows, contact management, split testing, and analytics. Businesses of all sizes use it to streamline their marketing efforts and improve customer engagement.

ActiveCampaign Pros

  • Robust automation
  • Advanced email marketing
  • Advanced personalization features
  • Extensive integrations
  • Plans start at a lower price point
  • Easy to use

ActiveCampaign Cons

  • Limited native features
  • There is a learning curve
  • Advanced features may be overwhelming

Kartra vs ActiveCampaign: Marketing Automation Capabilities


Kartra offers robust sequencing capabilities, allowing you to create complex automated workflows.

Kartra sequence builder

You can set up triggers based on user behavior, such as email opens, clicks, and website visits. Kartra allows you to segment your audience based on various criteria, enabling more targeted marketing campaigns.

You can score leads based on their interactions, helping you prioritize and personalize your marketing efforts.

Kartra enables you to automatically follow up with leads based on their actions, increasing engagement and conversions.


ActiveCampaign provides a visual automation builder that makes it easy to create complex automation workflows.

ActiveCampaign Marketing Automation

You can personalize content based on user actions and preferences, increasing engagement.

ActiveCampaign Automation Segmentation

ActiveCampaign allows you to A/B test your automation workflows to optimize performance.

ActiveCampaign integrates with many apps and platforms, allowing you to create seamless workflows across your tech stack. You can track user events and use them to trigger automation, providing a more personalized experience.

ActiveCampaign uses machine learning to predict customer behavior and automate actions, enhancing the effectiveness of your campaigns.

Marketing Automation Winner: ActiveCampaign

Kartra vs ActiveCampaign: Email Marketing and Templates


Kartra offers a drag-and-drop email editor that makes creating visually appealing emails easy without coding knowledge.

Kartra Email Marketing

Kartra provides a variety of email templates, including newsletters, sales emails, and event announcements.

You can personalize emails with merge tags to include the recipient’s name, email, and other information.

Kartra allows you to set up automated email sequences based on user actions, such as clicks and opens.

Kartra Email Automation Tools

You can track the performance of your email campaigns, including open rates, click-through rates, and conversions.

Kartra boasts high deliverability rates, ensuring your emails reach the intended recipients’ inboxes.

Kartra email deliverability


ActiveCampaign offers a user-friendly email composer with drag-and-drop functionality for easy email creation.

ActiveCampaign provides a wide range of professionally designed email templates for various purposes.

ActiveCampaign Email Template

You can personalize emails using merge tags and dynamic content based on user preferences and behavior.

ActiveCampaign’s automation features allow you to create complex workflows triggered by user actions, such as email opens and clicks.

ActiveCampaign Email Campaign

You can A/B test your emails to optimize performance and improve engagement.

ActiveCampaign has a strong reputation for high deliverability rates, ensuring your emails reach the inbox, not the spam folder.

ActiveCampaign email deliverability

Email Marketing and Templates Winner: ActiveCampaign

Kartra vs ActiveCampaign: CRM and Sales Automation


Kartra includes a comprehensive customer relationship management (CRM) system to manage contacts and leads.

With customizable tags and fields, you can track leads through the sales pipeline, from initial contact to conversion.

Kartra Lead Management

Kartra allows you to create and automate sales funnels, including upsells, downsells, and order bumps.

Kartra Funnels and Campaignss

Kartra integrates with payment gateways to handle transactions seamlessly within your sales funnels.

You can set up automated follow-up sequences based on user behavior and interactions. Kartra provides detailed analytics and reports on your sales and marketing performance, helping you make informed decisions.


ActiveCampaign integrates with popular CRM systems, allowing you to sync contact information and track platform interactions.

ActiveCampaign Contact

You can manage contacts and leads, track interactions, and segment your audience based on various criteria.

ActiveCampaign Lead Scoring

ActiveCampaign’s automation features extend to sales, allowing you to automate tasks such as lead scoring, follow-ups, and notifications.

ActiveCampaign Sales Automation

ActiveCampaign’s CRM tools allow you to create and manage sales pipelines, track deals, and forecast revenue.

ActiveCampaign integrates with e-commerce platforms, enabling you to track sales and customer interactions from purchase to post-purchase.

ActiveCampaign e-Commerce Integrations

ActiveCampaign provides detailed reports on sales performance, pipeline analysis, and revenue tracking.

CRM and Sales Automation Winner: Kartra

Kartra vs ActiveCampaign: Landing Pages and Forms


Kartra offers an intuitive drag-and-drop builder for creating custom landing pages and forms without coding knowledge.

Kartra Landing Pages

Kartra provides a variety of professionally designed templates for landing pages and forms, making it easy to get started.

Kartra Landing Page Templates

All landing pages and forms created with Kartra are mobile-responsive, ensuring a seamless experience across devices.

Kartra Forms

Kartra allows you to A/B test your landing pages and forms to optimize conversion rates. Landing pages and forms created with Kartra seamlessly integrate with other Kartra features, such as email marketing and automation.

Kartra provides detailed analytics on the performance of your landing pages and forms, including conversion rates and traffic sources.


ActiveCampaign offers a variety of templates for landing pages and forms designed to convert visitors into leads.

ActiveCampaign Landing Pages

ActiveCampaign’s form builder makes it easy to create custom forms, including options for embedded forms and pop-ups.

ActiveCampaign Forms

You can automate actions based on form submissions, such as sending follow-up emails or adding contacts to specific lists.

Landing pages and forms created with ActiveCampaign integrate seamlessly with the platform’s CRM and automation features.

ActiveCampaign Page Builder

ActiveCampaign provides analytics on landing pages and form performance, including submission and conversion rates.

ActiveCampaign Pages Analytics

Landing Pages and Forms Winner: Tie

Kartra vs ActiveCampaign: Membership Site Functionality


Kartra offers a built-in membership portal to create and manage different membership levels, content access, and member profiles.

Kartra Memberships

You can drip content to members based on their signup date or other criteria, allowing you to deliver content at a controlled pace.

Kartra integrates with payment gateways to handle subscription payments and member billing seamlessly.

Kartra membership integration

You can customize the look and feel of your membership portal to match your brand and create a cohesive user experience.

Kartra membership reviews

Kartra allows you to automate member onboarding, content delivery, and engagement to enhance the member experience.

Kartra provides analytics on member engagement, retention rates, and revenue from your membership site.

Kartra Memberships analytics


While ActiveCampaign doesn’t offer a built-in membership portal, it integrates with third-party membership platforms, allowing you to sync member data and automate communication.

You can create automated workflows based on member actions, such as sending personalized emails or triggering actions in your membership platform.

ActiveCampaign Personalization

ActiveCampaign’s integration with membership platforms lets you personalize the member experience based on their interactions and behavior.

ActiveCampaign analyzes member engagement and interactions with your membership content, helping you optimize your strategies.

Membership Site Functionality Winner: Kartra

Kartra vs ActiveCampaign: Video Hosting and Marketing


Kartra offers video hosting capabilities, allowing you to upload and host videos directly on the platform.

Kartra Video Hosting

To optimize your video content, you can track video engagement metrics such as views, completion rates, and drop-off points.

Kartra integrates video into its marketing features, such as embedding videos in landing pages, emails, and membership sites. You can create video sequences and automated video funnels to engage and nurture leads through your sales process.

Kartra allows you to customize video players with your branding and design to create a cohesive user experience.


While ActiveCampaign doesn’t offer native video hosting, it integrates with third-party video hosting platforms such as Vimeo and YouTube.

ActiveCampaign allows you to track how contacts interact with your videos, such as plays, pauses, and completions. You can use video engagement data to trigger automated actions, such as sending follow-up emails or updating contact tags.

ActiveCampaign’s integration with video platforms lets you personalize the viewer experience based on their interactions and preferences.

Video Hosting and Marketing Winner: Kartra

Kartra vs ActiveCampaign: Ease of Use and User Experience


Kartra is designed with a user-friendly interface, making it easy to navigate and use for beginners and experienced users alike.

The dashboard provides an overview of your campaigns, leads, sales, and other essential metrics, giving you a quick snapshot of your business performance.

Kartra’s drag-and-drop builder allows you to easily create pages, forms, and emails without coding knowledge. The navigation is intuitive, with a clear menu structure guiding you to different platform sections, such as campaigns, leads, products, and analytics.

You can customize your dashboard and workspace to suit your preferences, rearranging elements and widgets for a personalized experience.

Kartra offers extensive help and support resources, including tutorials, documentation, and a support team to assist you with any questions or issues.


ActiveCampaign features a clean and organized interface focusing on simplicity and ease of use. The dashboard provides an overview of your contacts, campaigns, and automation, giving insights into your marketing efforts.

ActiveCampaign’s visual automation builder allows you to easily create complex automation workflows, helping you streamline your marketing processes.

The navigation is straightforward. A sidebar menu provides access to different platform sections, such as contacts, campaigns, automation, and reports.

You can customize your dashboard and workspace layout to suit your workflow, arranging elements and sections for quick access to your most-used features.

ActiveCampaign offers a range of help and support options, including documentation, tutorials, and a support team, to assist you with using the platform effectively.

Ease of Use and Interface Winner: Kartra

Kartra vs ActiveCampaign: Affiliate Management Systems


Kartra offers a built-in affiliate management system, allowing users to create and manage affiliate programs within the platform.

Kartra Affiliate Management Features

Kartra provides tools to track affiliate sales, clicks, and commissions in real time, giving users insights into the performance of their affiliate programs. Affiliates can access a dashboard to track their performance, view earnings, and access promotional materials.

Kartra allows users to set up custom affiliate commission structures, including flat-rate, percentage-based, and tiered commissions.

Kartra integrates with payment gateways to automate affiliate payouts, making it easy to manage affiliate commissions.


While ActiveCampaign doesn’t offer a built-in affiliate management system, it integrates with popular affiliate platforms such as Post Affiliate Pro and AffiliateWP.

ActiveCampaign provides tools to track affiliate-driven traffic, leads, and conversions, allowing users to monitor the performance of their affiliate programs.

ActiveCampaign’s integration with affiliate platforms gives users flexibility and customization options for managing their affiliate programs.

Affiliate Management Systems Winner: Kartra

Kartra vs ActiveCampaign: Analytics and Reporting


Kartra provides detailed analytics on your marketing and sales efforts, including email performance, funnel conversion rates, and revenue tracking.

Kartra Analytics

Kartra’s analytics are updated in real time, allowing you to track the performance of your campaigns and make adjustments as needed.

You can create custom reports in Kartra to track specific metrics and KPIs critical to your business.

Kartra allows you to A/B test your marketing assets, such as landing pages and emails and provides analytics on the performance of each variant.

Kartra offers attribution tracking, allowing you to see which channels and campaigns drive conversions and revenue.


ActiveCampaign provides detailed analytics on your email campaigns, including open, click-through, and conversion rates.

You can track the performance of your automation workflows in ActiveCampaign, including engagement metrics and conversion rates.

ActiveCampaign offers insights into individual contacts, such as their engagement history and behavior, to help you personalize your marketing efforts.

ActiveCampaign allows you to track revenue generated from your campaigns and automation workflows, giving you insights into your ROI.

ActiveCampaign Insights

You can set up goals in ActiveCampaign to track specific actions and events, such as form submissions and purchases, and monitor their performance.


Kartra and ActiveCampaign offer robust analytics and reporting features, allowing you to track the performance of your marketing campaigns and sales funnels. Kartra’s all-in-one approach makes accessing and analyzing your data easier, as all the analytics are integrated into the platform.

However, ActiveCampaign’s focus on email marketing and automation provides more detailed insights into these specific areas, making it a strong choice for users looking to optimize their email campaigns and workflows.

Kartra vs ActiveCampaign: Integration and Ecosystem


Kartra offers a range of built-in integrations with popular third-party tools and services, including payment gateways, email marketing platforms, and membership site platforms.

Kartra Integration

Kartra provides API access for users who want to create custom integrations with other tools and services.

Kartra API Key and API Password

The Kartra Marketplace allows users to browse and discover new integrations and add-ons to enhance their Kartra experience.

Kartra Marketplace

Kartra’s ecosystem is growing, with new integrations and features regularly added to provide users with a comprehensive marketing and sales solution.


ActiveCampaign integrates various third-party tools and services, including CRM systems, e-commerce platforms, and analytics tools.

ActiveCampaign Integrations

ActiveCampaign offers API access for users who want to create custom integrations or automate workflows.

The ActiveCampaign App Marketplace features a variety of apps and integrations that users can browse and add to their accounts to enhance functionality.

ActiveCampaign Marketplace

ActiveCampaign’s ecosystem is robust, with a strong community of users and developers contributing to its growth and expansion.

Integrations and Ecosystem Winner: ActiveCampaign

Kartra vs ActiveCampaign: Support and Resources


Kartra offers a comprehensive help center with articles, tutorials, and guides to help users get started and troubleshoot issues.

Kartra provides video tutorials on the platform’s various features and functionalities.

Kartranaut Training Program

Kartra has a community forum to ask questions, share tips, and connect with other users.

For help with technical issues or questions about the platform, you can submit support tickets to Kartra’s support team.

Kartra offers live chat support during business hours for real-time assistance.


ActiveCampaign has a knowledge base with articles and guides to help users learn how to use the platform effectively.

ActiveCampaign Support

ActiveCampaign provides video tutorials that cover various aspects of the platform, from setting up campaigns to using automation features.

ActiveCampaign has a community forum where users can ask questions, share ideas, and connect with other users.

You can submit support tickets to ActiveCampaign’s support team for assistance with technical issues or questions about the platform.

ActiveCampaign support

ActiveCampaign offers live chat support during business hours for immediate assistance.


Kartra and ActiveCampaign offer a range of support and resources to help users learn how to use the platform and troubleshoot issues. Kartra’s support resources focus on helping you get started with the platform and providing general assistance. ActiveCampaign’s support resources are more focused on assisting you to optimize campaigns and workflows, given its emphasis on email marketing and automation.

Kartra vs ActiveCampaign: Pricing and Plans

When considering Kartra and ActiveCampaign, your focus should be on the value you receive for the price you pay.

Both platforms offer different tiers to match your business needs, whether running a small online enterprise or scaling to a more extensive operation.

Kartra’s Pricing

Kartra Pricing

The Starter plan is $119 monthly for up to 2,500 contacts.

The Growth Plan is $119 monthly for up to 12,000 contacts and three custom domains. This plan contains everything in the Starter plan plus additional features beneficial for growing businesses, such as affiliate management and webinars.

The Professional plan is $549 monthly for up to 25,000 contacts. This plan contains everything in the Growth plan, team management, and live chat features.

ActiveCampaign’s Pricing

Activecampaign pricing

The Lite Plan is ActiveCampaign’s starting point for pricing. This plan is perfect for solopreneurs. It costs $39/month for up to 1,000 contacts and includes basic email marketing features. If paid annually, this cost drops to $29/month.

The next plan is the Plus Plan. This plan is perfect for small teams. It costs $70/month for up to 1,000 contacts for up to three team members; if paid annually, it costs only $49 monthly.

The Professional plan costs $187/month for 2,500 contacts for up to five team members. This plan is perfect for midsized teams that want to optimize their marketing efforts. The pricing drops to $149 when billed annually.

The Enterprise plan costs $323 per month for 2,500 contacts and up to 10 team members. It is perfect for growing teams in large organizations. The price drops to $259 when billed monthly.

Kartra vs ActiveCampaign: Advanced Features and Customization

Your ability to adapt and personalize marketing strategies is critical in digital marketing tools. ActiveCampaign and Kartra offer nuanced automation and customization options that cater to these needs.

Automation and Workflow Design

ActiveCampaign leads in designing sophisticated automation workflows, allowing you to craft detailed, multi-step campaigns.

You have access to a visual workflow designer where you can seamlessly integrate actions, conditions, and logic to manage your audience’s experience.

Kartra also provides robust automation solutions, but ActiveCampaign’s automation capabilities are generally viewed as more advanced. They offer trigger-based emails and event tracking options, streamlining your lead nurturing process.

Automation and Workflow Design Winner: ActiveCampaign

Lead Management and Scoring

Both platforms approach lead management meticulously, but ActiveCampaign offers a more refined feature set for lead scoring.

You can score leads based on interaction, ensuring you focus efforts on those most engaged.

While Kartra offers effective lead capture and lead generation tools, including comprehensive tagging and automated follow-ups, it is often perceived to lag slightly behind ActiveCampaign’s depth in lead management customization.

Lead Management and Scoring Winner: ActiveCampaign

Personalization and Segmentation

Regarding personalization and segmentation, both Kartra and ActiveCampaign excel with robust segment features.

ActiveCampaign’s dynamic content and personalization tags allow you to tweak your campaigns to fit different audience segments, enhancing the relevancy of your messaging.

Kartra also facilitates personalization through behavioral-triggered messages and tagging, which can significantly boost your lead nurturing efficiency. However, ActiveCampaign’s machine learning and predictive content features lend it an edge in automating content personalization at scale.

Personalization and Segmentation Winner: ActiveCampaign

Kartra vs ActiveCampaign: Performance and Reliability

When selecting a marketing automation tool, you must consider how the system’s performance and reliability will impact your business operations.

This includes evaluating system performance granularly and understanding any potential uptime issues that can affect your workflow.

System Performance Evaluation

Regarding system performance, ActiveCampaign has been praised for its speedy page loads and report generation.

This can be vital for tracking customer interactions and campaign effectiveness, as timely data access is critical for swift decision-making. Monitoring performance with ActiveCampaign remains robust even as you scale, with users reporting minimal slow-loading pages.

Kartra, although providing an all-in-one solution, may not match ActiveCampaign’s performance in some instances.

While it generally offers solid performance, you might encounter slow-loading pages during peak usage times or in complex automation, which could affect your tracking accuracy and response times.

Uptime and Reliability Issues

Concerning uptime and reliability, both Kartra and ActiveCampaign take these aspects seriously, as downtime can lead to lost revenue and diminished trust with your audience.

ActiveCampaign boasts high reliability, with many users noting the platform’s consistent availability. Their dependable service ensures that your marketing campaigns run smoothly without interruption.

Few uptime issues have been reported, signifying a stable platform you can rely on for day-to-day operations.

With Kartra, you’re also looking at a platform that generally offers good reliability. However, like any online service, it may occasionally have uptime issues that could affect your campaigns and tracking capabilities.

It would be best if you had contingency plans to handle such occurrences.

Performance and Reliability Winner: ActiveCampaign

Final Thoughts

When you weigh the features of Kartra against ActiveCampaign, your decision will likely depend on your specific needs.

Kartra offers an all-in-one solution, combining various marketing tools into one platform. This is ideal if you want to monetize an audience with integrated tools for creating, marketing, and selling online courses or memberships.

ActiveCampaign excels in email marketing and automation capabilities. It is suitable for businesses seeking advanced customer experience automation.

ActiveCampaign and Kartra have unique strengths: ActiveCampaign is a comprehensive email marketing and automation tool, and Kartra is an all-around marketing platform.

Each choice has benefits; your selection should align with your strategic goals and operational preferences. Remember to consider your business scale, marketing needs, and the depth of automation required in your workflows.

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