kartra vs wix

When exploring digital marketing solutions, you may compare Kartra and Wix, each promising robust features to empower your online business.

Kartra distinguishes itself as an all-in-one marketing platform, consolidating various business functions such as website hosting, email marketing, and video hosting.

Its toolkit is designed to streamline your digital presence and automation processes within a single ecosystem.

Conversely, Wix is widely recognized for its intuitive web-building capabilities, offering a broad range of customizable templates and a user-friendly interface.

Whether you’re a coach, a content creator, or a small business owner, Wix aims to simplify the creation of your online footprint with a focus on design flexibility and ease of use.

In this Kartra vs Wix article, I assess which platform aligns with your priorities and business requirements.

Continue reading to discover the best choice for your business needs.

Overview of Kartra and Wix

Free trial30-day free (here)Forever free ( here)
PricingStarts at $119 monthlyStarts at $4.50 monthly
Target AudienceSmall to mid-sized businessesIndividuals and teams
FunctionalitySophisticated & ComprehensiveSophisticated
Funnel BuilderAdvancedBasic
InterfaceUser friendlyMore User friendly
White LabelNoYes
Email MarketingHighly AdvancedBasic
IntegrationsExtensiveLimited integrations
Video hostingYesYes
CalendarYesYes, with integrations
Form BuilderYesYes
AnalyticsVery advancedBasic
SEO and content creation toolsBasicAdvanced
Membership Site ManagementYesNo
Affiliate ManagementYesNo
Team CollaborationYesYes
Kartra vs. Wix table

When considering Kartra and Wix, you’re looking at two robust platforms designed to build and manage your online presence.

While Kartra is praised for its comprehensive suite of marketing tools, Wix is acclaimed for its intuitive website-building capabilities.

Core Features of Kartra

Kartra Homepage
  • All-in-One Platform: Kartra combines various functionalities beyond website hosting. It incorporates a funnel builder, email marketing automation, and a robust system for managing memberships and leads within a single dashboard.
  • Marketing Tools: Key marketing features include:
    • Automation capabilities for email campaigns and customer tagging.
    • Integrated video hosting solutions.
    • Full-fledged membership site management.
  • Ecommerce Capabilities: Kartra facilitates online sales from its Starter plan. This includes options for product carts, payment processing, and affiliate management functionalities.

Kartra Pros

  • All-in-one platform
  • Robust automation tools
  • Membership site management
  • User-friendly Interface
  • More cost-effective
  • Transparent pricing
  • Robust video hosting
  • Robust calendar functionality
  • Detailed analytics and reporting
  • Fast loading times

Kartra Cons

  • No free plan
  • Overwhelming for beginners due to its wide array of features
  • Pricey for small businesses
  • Limited design flexibility

Core Features of Wix

  • Website Builder: Wix’s standout feature is its user-friendly page builder with drag-and-drop functionality. This tool allows for high customization with a selection of hundreds of templates.
  • Design Flexibility: You receive the freedom to design stunning websites without the need to learn to code, courtesy of Wix’s versatile design options.
  • Ecommerce and Business Model: To launch a store and sell products on Wix, you must opt for a specific Business & eCommerce plan. These plans provide:

    • An integrated shopping cart.
    • Various payment method integrations.
    • Advanced store management capabilities.

Both platforms offer distinct advantages depending on your business’s needs.

Kartra is a powerhouse for marketers wanting an all-encompassing package, while Wix provides unparalleled ease to those aiming to build and customize a website independently.

Wix Pros

  • User-friendly interface
  • Affordable pricing plans
  • Wide range of pricing plans
  • Wide range of app integrations
  • High design flexibility
  • Wide range of website templates
  • Strong customer support
  • Easy to use drag and drop website builder
  • Very effective customer support

Kartra and Wix: Pricing and Value for Money

Choosing the right platform for your online presence depends greatly on your budget and the specific features you need.

Kartra and Wix offer different pricing plans that cater to a wide range of needs, from basic website creation to complex sales funnels and marketing automation.

Kartra Pricing Plans

Kartra Pricing

Kartra offers three pricing plans, starting from $119 per month when billed monthly. The plans are as follows:

  • Starter: $119/month for up to 2,500 contacts and 15,000 emails per month. Includes features like landing pages, sales funnels, and membership sites.
  • Growth: $229/month for up to 12,500 contacts and unlimited emails. Includes helpdesks, affiliate management, and agency features.
  • Professional: $549/month for up to 25,000 contacts and unlimited emails. Includes priority support and custom branding.

Wix Pricing Plans

Wix Website Plans

Wix Website Plans
  • Connect Domain ($4.50 per month): This is the most basic plan, priced at $4.50 monthly. It includes 500MB of storage and 1GB of bandwidth. This basic plan includes Wix branding on your website.
  • Combo Plan ($8.50 per month): The Combo plan is ideal for personal websites and includes a free domain for one year, removal of Wix ads, 3GB of storage, 30 minutes of video storage, and 2GB of bandwidth.
  • Unlimited Plan ($12.50 per month): The Unlimited plan is suitable for entrepreneurs and freelancers and includes all the features of the Combo plan, plus unlimited bandwidth, 10GB of storage, and 1 hour of video storage.
  • VIP Plan ($24.50 per month): The VIP plan is suitable for high-traffic websites and includes all the features of the Unlimited plan, plus 35GB of storage, priority response, and VIP support.

Wix Business and e-Commerce Plans

Wix Business and e-Commerce Plans
  • Business Basic ($17 per month): The Business Basic plan is ideal for small businesses. This plan includes online payments, customer accounts, unlimited bandwidth, 20GB of storage, 25 lead capture forms, abandoned cart recovery, and 5 hours of video storage.
  • Business Unlimited ($25 per month): The Business Unlimited plan is suitable for growing businesses and includes all the features of the Business Basic plan, plus unlimited bandwidth, 35GB of storage, 75 lead capture forms, and 10 hours of video storage.
  • Business VIP ($35 per month): The Business VIP plan is suitable for high-traffic websites and includes all the features of the Business Unlimited plan, plus 50GB of storage, 150 lead capture forms, priority response, and VIP support.

Best Website and Page Builder: Kartra or Wix?

Kartra offers a powerful drag-and-drop page builder that allows users to create stunning websites, sales funnels, and landing pages without coding knowledge.

Kartra Pages

The builder includes pre-designed templates like sales pages, opt-in forms, and thank-you pages.

The intuitive editor allows you to customize these templates to match your brand. The editor offers features like customizable sections, elements, and styles.

Kartra Website examples

Kartra also provides advanced features like A/B testing, pop-ups, and dynamic content insertion to optimize conversion rates.

Kartra Pages Split Testing

Wix is known for its user-friendly website builder, allowing you to create professional-looking websites easily.

Wix website creation tool

The platform offers various templates for various industries and purposes, making it easy for users to get started.

Wix Website Templates

Wix’s drag-and-drop editor allows easy layout, design, and content customization.

You can customize your pages by adding text, images, videos, and forms to fit their brand.

Wix also offers advanced features, such as Wix Code for custom functionality and Wix ADI (Artificial Design Intelligence) for automated website creation.

Website and Page Building Winner: Wix

Comparing Kartra and Wix: Ease of Use

When comparing Kartra and Wix, your primary concern might center on how simple these platforms are to navigate and utilize effectively.

User Interface Comparison

Kartra boasts a structured interface that is aimed at marketing professionals. At the same time, Wix offers a more intuitive design with a drag-and-drop editor that lets you easily manipulate your website’s elements.

Due to its straightforward layout and clear instructions, Wix’s interface is more user-friendly, especially for new website builders.

User Interface Winner: Wix

Learning Curve

If you choose Kartra, prepare for a steeper learning curve; although the platform is robust, mastering its full suite requires time and commitment.

It’s not just about drag-and-drop—you need to understand how various marketing tools and features interact within the platform.

In contrast, Wix eases you into website creation with minimal hassle. Thanks to its ease of use and immediate usability, even if you have no prior experience, you can start crafting a professional-looking site immediately.

The learning curve is much more gradual, making it a reliable choice for users prioritizing convenience and simplicity.

Learning Curve Winner: Wix

Kartra vs Wix: Templates and Customization Options

Evaluating Kartra and Wix for their templates and customization capabilities is crucial as they directly affect your website’s look and functionality.

Variety of Templates

Kartra offers a selection of predesigned templates that cater to various business types and needs.

You’ll find landing pages and complete website themes focused on conversions.

Kartra Landing Page Templates

While Kartra’s templates are smaller, they are highly customizable and geared toward marketing efficiency. You can modify elements to suit your branding without touching any code.

Wix boasts a vast library of over 500 customizable templates spanning many industries and styles.

Wix Website Templates

Whether you need a simple blog or an intricate e-commerce site, you will likely find a base design that resonates with your vision.

Wix templates come with drag-and-drop functionality, enabling you to place elements anywhere on your pages.

Templates Variety Winner: Wix

Customization Flexibility

Regarding customization, both platforms offer tools to tailor the templates to your liking.

  • Kartra: Its sequence builder for automated campaigns and built-in tools for sales funnel creation provide deep customization options. Despite a more limited template selection, each template is highly malleable.
  • Wix: Features an intuitive editor that offers pixel-perfect customization. You can freely move elements around, change colors, fonts, and more, giving you the creative freedom to create a unique website. Wix’s approach allows for more visual customization directly on the page.

Both services allow you to add custom HTML/CSS for even more personalized experiences, though this requires technical knowledge.

Customization Winner: Wix

Kartra vs Wix: Marketing and Sales Features

Comparing Kartra and Wix’s marketing and sales features reveals distinct capabilities that cater to different business needs.

Email Marketing Capabilities

Kartra provides a comprehensive email marketing platform that allows you to create, manage, and automate email campaigns.

Kartra Email Marketing

You can create personalized email sequences using a drag-and-drop builder, segment your audience based on various criteria, and track the performance of your campaigns with detailed analytics.

Kartra Email Automation Tools

Kartra also offers features like A/B testing, autoresponders, and behavioral automation to help you optimize your email marketing efforts.

Additionally, Kartra integrates seamlessly with its other marketing tools, such as funnels and memberships, to provide a unified marketing solution.

Wix offers basic email marketing capabilities through its Wix Email Marketing tool.

You can create and send branded emails to your subscribers, manage your contact lists, and track the performance of your campaigns.

Wix Email Marketing Dashboard

Wix Email Marketing provides pre-designed templates and a drag-and-drop editor for easy email customization.

However, compared to dedicated email marketing platforms like Kartra, Wix’s email marketing features are more limited in automation and advanced functionality.

Email Marketing Capabilities Winner: Kartra

Automation and Funnels

Kartra is designed to automate marketing processes and streamline sales funnels. It offers a range of automation features that help businesses save time and increase efficiency.

Kartra Funnels and Campaignss

With Kartra, you can create complex automation sequences based on customer behavior, such as email opens, clicks, and purchases.

Kartra sequence builder

This allows businesses to deliver personalized content and offers to their audience, leading to higher conversion rates.

Kartra also provides a visual drag-and-drop funnel builder, making it easy to create and customize sales funnels for products or services.

Kartra funnel builder

Wix offers automation capabilities through its Ascend platform, which is designed to help businesses automate their marketing tasks.

With Ascend, you can create email automation like welcome sequences and abandoned cart emails to engage with your audience more effectively.

Wix Email Automation

Wix also provides a basic funnel builder that allows users to create simple website sales funnels.

However, compared to Kartra, Wix’s automation and funnel features are more limited in complexity and customization options.

Automation and Funnel Winner: Kartra

Ecommerce and Checkout Features

Kartra offers a robust ecommerce platform that allows you to sell products and services online.

The platform includes product management, order tracking, and inventory management, making it easy for businesses to manage their online stores.

Kartra's Shopping Cart

Kartra also provides customizable checkout pages optimized for conversions and secure payment processing through integrations with major payment gateways.

Kartra checkout templates

Additionally, Kartra offers features like one-click upsells, order bumps, and subscription management to help businesses increase their revenue and customer lifetime value.

Wix provides ecommerce capabilities through its Wix Stores app, allowing you to create and manage online stores on their Wix websites.

Wix Online Store

Wix Stores offers product galleries, inventory tracking, and customizable product pages. Wix also provides various payment options for customers, including credit card payments and PayPal.

However, compared to Kartra, Wix’s ecommerce features are more basic and may not be suitable for businesses with complex ecommerce needs.

E-Commerce and Checkout Features Winner: Kartra

Kartra vs Wix: Support and Resources

When deciding between Kartra and Wix, it’s essential to consider the type of support and resources each platform offers for your website needs.

Each company offers tools and services to aid you in your journey from beginner to seasoned site owner.

Customer Service Options

Kartra provides you with a variety of customer service options:

  • Live Chat: Available for immediate assistance during business hours.
  • Ticketing System: Submit your issues anytime, and customer service will get back to you within a reasonable time frame.

Wix also ensures your queries are addressed with their support mechanisms:

  • Phone Support: Direct phone assistance is available for more personalized help.
  • Helpdesk: A systematic approach to solving your issues through an organized support center.

Customer Service Winner: Wix

Knowledge Base and Training

Kartra’s Knowledge Base and Training:

Kartranaut Training Program
  • Extensive Documentation: Find articles and resources to help with every aspect of the platform.
  • Training Materials: Gain access to webinars and tutorials for in-depth understanding.

Wix’s Knowledge Base and Training:

Wix Support Portal
  • Comprehensive Help Center: A vast collection of articles and guides.
  • Video Tutorials and Training: Learn through visual content that is easy to follow.

Knowledge Base and Training Winner: Kartra

Comparing Kartra and Wix’s Performance and Reliability

When choosing between Kartra and Wix, it’s essential to consider how each platform performs under pressure and their reliability over time.

These factors influence the usability and visitor experience of your online presence.

Site Speed and Uptime

Kartra is known for robust performance, particularly in terms of site speed. It ensures quick loading times, crucial for keeping your audience engaged.

The uptime is equally impressive, aiming to maintain near-perfect availability so your business never misses a beat.

Conversely, Wix provides unlimited bandwidth on specific plans, directly contributing to your site’s speed.

Historically, Wix has demonstrated robust uptime statistics, thus providing reliability for users who prioritize consistent site accessibility.

Site Speed and Uptime Winner: Kartra

Security Measures

For Kartra, security is a top priority.

The platform incorporates stringent security measures to protect both you and your visitors. This includes regular updates and patches that address any newly discovered vulnerabilities.

Wix ensures the safety of your website with a layered security approach. This covers everything from secure hosting to automatic backups that protect your data from loss and unauthorized access.

Security Measures Winner: Wix

Kartra vs Wix: Integrations and Add-Ons

When choosing between Kartra and Wix for your online platform needs, the variety of integrations and add-ons available may influence your decision.

These features can significantly extend the functionality of your site.

Kartra offers various integrations with third-party tools and services, allowing you to extend the platform’s functionality.

Kartra integrates with popular email marketing platforms, payment gateways, webinar tools, and more, making it easy for users to connect their favorite tools with Kartra.

Kartra Email Integration

Additionally, Kartra offers a marketplace where you can find and purchase add-ons and integrations developed by third-party developers to customize your Kartra experience further.

Kartra Marketplace

Wix also offers integrations with third-party tools and services through its Wix App Market.

Wix App Market

The App Market features a variety of apps that you can add to your Wix websites to enhance functionality, such as contact forms, social media integrations, and marketing tools.

While Wix’s integrations cover a wide range of categories, including ecommerce, marketing, and design, the selection may not be as extensive as that of Kartra.

Integrations and Add-ons Winner: Kartra

Kartra and Wix: Additional Features and Services

When choosing between Kartra and Wix for your online business needs, you must consider each platform’s additional features and services beyond its core functionalities.

These can significantly impact how you interact with your clients and manage your business operations.

Unique Offerings from Kartra

Kartra brings a robust set of additional features to support your online business. One of the standout offerings is the Kartra Calendar app, which allows you to manage your appointments and schedules with integrated automation.

Kartra Calendars

This feature streamlines booking and can be crucial if your business relies on appointments or consultations.

For member-based models, Kartra’s membership platform is comprehensive, providing a range of options to tailor the user experience, such as multiple membership tiers and drip content features.

Kartra Memberships

Regarding customer support, the helpdesk feature within Kartra helps maintain excellent service through ticketing systems and live chat options.

Another vital service is video hosting, which Kartra incorporates directly on the platform. It offers bandwidth and analytics for your hosted videos.

Kartra Video Hosting

Speaking of analytics, Kartra excels at providing detailed analytics and reporting across all its features, giving you a precise understanding of your business performance.

Kartra Analytics

Unique Offerings from Wix

Wix, known for its user-friendly interface, provides distinctive features that cater to the creative side of website creation and management.

Of particular interest might be their video hours, allowing for ample video content directly on your site without needing external hosting.

For those aiming to create forms for signups, surveys, or appointments, Wix’s forms builder is intuitive, making integrating these into your website easy.

Wix Online Form Builder

Wix offers a live chat feature to enhance visitor engagement, enabling real-time interaction with site visitors, which can contribute to improved customer satisfaction and conversion rates.

On the mobile front, Wix boasts a solid mobile optimization of their platforms, ensuring your site is responsive and accessible across all devices.

While not as expansive as Kartra’s analytics, Wix provides basic analytics and reporting to track your site’s performance and visitor behavior.

Final Thoughts

When choosing between Kartra and Wix, consider your needs for an online business-building platform.

Kartra is an all-encompassing platform providing tools for marketing automation, membership site creation, email marketing, and more.

It’s designed for marketers and business owners who want an all-in-one solution to manage their online business ecosystem.

In contrast, Wix primarily focuses on website creation, offering an intuitive interface and a variety of templates for designing your website.

It’s a robust website-building platform suitable for those whose primary requirement is to establish a web presence with less emphasis on integrated marketing tools.

  • Choose Kartra if you’re looking for an advanced all-in-one platform to handle various aspects of your online business, from email campaigns to payment processing.
  • Opt for Wix if your main objective is to create and manage a professional-looking website with the flexibility to utilize additional features at your pace.

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