clickfunnels vs keap

ClickFunnels or Keap?

Which of these marketing tools should you go for?

If you stick around, I’ll walk you through each platform’s unique features and pros and cons.

Interested? Dive right in!

Each platform is designed to streamline digital marketing efforts and improve sales conversion rates.

ClickFunnels offers an intuitive web page designer that simplifies the process of creating sales funnels, despite your level of expertise in coding and design. With many features, it’s tailored for users looking to build high-converting funnels efficiently.

With Keap, the focus is on nurturing customer relationships and streamlining business processes through automation, making it an attractive solution if these are your priorities.

Overview of ClickFunnels and Keap

Starting Price$147 per Month$199 per Month
Free Trial30 days here14 days here
Sales FunnelsBuilds & ManagesN/A
CRMAvailableRobust System
Landing PagesEasy CreationAvailable
Marketing AutomationFunnel-FocusedNurturing & Segmentation
Website BuilderDrag-and-DropN/A
Email MarketingBroadcasts & SequencesBroadcasts & Sequences
Task ManagementBasicRobust System
Analytics & ReportingFunnel & Website DataMarketing & Sales Data
A/B TestingAvailableAvailable
Course CreatorPowerfulN/A
Visual Funnel BuilderDrag-and-DropN/A
ClickFunnels vs. Keap table

What Is ClickFunnels?

ClickFunnels 2.0 Website

ClickFunnels is an online tool designed to help you create and manage sales funnels.

A sales funnel is a series of steps that guide your potential customers from their initial awareness of your product or service to the point of purchase.

With ClickFunnels, you can build various funnel types, including opt-in funnels, sales funnels, membership sites, and webinars, without needing extensive technical knowledge.

The platform also emphasizes ease of use with drag-and-drop capabilities and pre-built funnel templates.

ClickFunnels Pros

  • All-in-one marketing suite
  • Robust automation tools
  • Clean and intuitive Interface
  • Extensive third-party integrations
  • Robust CRM
  • Elaborate analytics and reporting features
  • Customizable templates

ClickFunnels Cons

  • Steep learning curve
  • Too pricey for small businesses
  • No free plan
  • The interface is overwhelming due to the number of features

What Is Keap?

Keap, formerly known as Infusionsoft, is a comprehensive CRM and marketing automation platform.

It goes beyond basic email marketing by allowing you to manage customer interactions and automate complex marketing and sales processes.

Keap helps you track client information and interactions, streamline tasks, and nurture leads with targeted campaigns. Its robust platform is tailored for businesses looking for an all-in-one solution to manage their customer journey holistically.

Keap Pros

  • Advanced payment capabilities
  • Better e-commerce integrations
  • Contact management
  • Automated emails.
  • Highly customizable
  • Application integration.

Keap Cons

  • Learning Curve
  • Limited Customization
  • Not Ideal for Large Teams

Key Features Comparison of ClickFunnels vs Keap

While ClickFunnels and Keap are powerful marketing tools, they excel in different areas. Let’s delve into what each platform offers.

Marketing Automation Features

Keap Automations

ClickFunnels focuses on creating high-converting sales funnels with some automation capabilities. It allows you to design sequences to nurture leads and process sales automatically. Keap, conversely, is well-regarded for its advanced marketing automation capabilities.

Keap’s automation extends to intricate customer segmentation, behavioral-triggered messages, and detailed campaign management.

Sales Funnel Capabilities

Customize Funnel ClickFunnels

ClickFunnels excels in sales funnel creation with its intuitive drag-and-drop editor. Quickly assemble funnels that guide prospects through each step of the buying journey, optimizing for conversions at each stage.

Keap also provides sales funnel functionality but is often seen as offering a broader suite of tools encompassing CRM and marketing automation and sales funnel processes.

CRM Functionality

Keap CRM

Keap’s robust CRM features include detailed contact management, task assignments, and sales pipeline visibility, enabling you to manage relationships effectively.

While ClickFunnels includes CRM elements within its sales funnels, it is not primarily a CRM platform and requires integration with other systems for full CRM functionality.

Landing Page and Design Options


ClickFunnels provides many templates and a user-friendly editor for creating custom landing pages. These options facilitate the rapid deployment of aesthetically pleasing pages without coding.

Keap also offers landing page creation tools, though they are typically part of larger campaign designs—the platform’s customizable templates harness design and automation for cohesive marketing campaigns.

Email Marketing

Keap Email Marketing

ClickFunnels integrates email marketing tools that allow you to send targeted messages and follow-ups. Your contacts are managed within the funnel context.

In contrast, Kemp’s email marketing integrates deeply with its CRM and automation. It features a comprehensive system for managing contacts, segmenting audiences, and executing sophisticated email campaigns based on user behavior and preferences.

Better Features: ClickFunnels

ClickFunnels vs Keap: Ease of Use

ClickFunnels optin page template

When selecting a CRM or sales funnel builder, ease of use and flexibility are pivotal in quickly deploying marketing campaigns and adapting to changing business needs.

User Interface Design

Your experience with ClickFunnels starts with a user-friendly interface, including a drag-and-drop editor, which simplifies creating marketing materials, regardless of your technical expertise.

In contrast, Keap presents a more robust CRM interface that takes slightly more time to navigate due to its comprehensive features.

Template Variety and Customization

Keap offers a range of pre-designed templates that are serviceable for various business operations from the get-go.

ClickFunnels shines in this aspect, offering a wide variety of high-converting landing page templates that are fully customizable using its intuitive builders.

Integration and Plugin Support

ClickFunnels provides ample integration options, including popular services like WordPress, enabling you to enhance your sales funnels.

Keap matches this with its solid integration capabilities, mainly aimed at automating marketing and sales activities.

Easiest to use: ClickFunnels

ClickFunnels vs. Keap: Pricing

ClickFunnels 2.0 pricing

ClickFunnels offers various pricing tiers, starting with a basic plan and extending to more advanced options, such as:

  • The Basic plan ($147/month): Build up to 20 sales funnels with unlimited pages to capture leads and convert them into customers. You’ll also get a drag-and-drop editor, design templates, and the ability to host 3 online courses.
  • The Pro plan ($197/month): Create up to 100 sales funnels and manage a wider audience with 10,000 contacts. You’ll also gain access to 3 domains, 9 payment gateways, and the ability to sell unlimited products.
  • The Funnel Hacker plan ($297/month): If you’re a larger organization, this plan offers unlimited funnels, 3 websites, and the ability to manage a team of 15 users. Also, handle a larger customer base with up to 200,000 contacts.
Keap Pricing

Keap has three options to choose from, priced based on the number of contacts you manage:

  • Keap Pro: Starting at $199 per month, this plan is ideal for smaller businesses with up to 1,500 contacts.
  • Keap Max: At $299 per month, Keap Max is suitable for users with up to 2,500 contacts.
  • Keap Ultimate: At $369 per month, Keap Ultimate offers the most features for businesses managing up to 5,000 contacts.

Remember, each plan unlocks different capabilities. Higher tiers come with more advanced features and allow you to manage a larger number of contacts.

Free Trial Offers

Both ClickFunnels and Keap understand the need to try before you buy. Although ClickFunnels doesn’t specify a free trial duration in the provided data, it typically offers a 14-day free trial to test its capabilities.

Keap also offers a free trial period of 14 days for you to experience their CRM and marketing automation solutions. These trials are crucial to discern which service you find more intuitive and beneficial.

Best Price: ClickFunnels

ClickFunnels and Keap: Support and Resources

From customer support services to training materials and community engagement, understanding these offerings will help you determine which service aligns best with your business needs.

Customer Support Services

ClickFunnels prioritizes your need for immediate assistance, offering 24/7 customer support through various channels. You have access to email support and live chat, and for complex issues, there’s phone support during business hours.

In comparison, Keap provides a comprehensive customer support system that includes email, phone support, and a live chat option. Their support availability ensures your inquiries are handled promptly.

Training and Educational Materials

Keap Academy

With ClickFunnels, you’ll find many educational materials, including webinars, How-to videos, and a detailed knowledge base. This library is designed to guide you from rookie to skilled user, empowering you with the knowledge to create effective sales funnels.

Keap stands out with its Keap Academy, offering extensive training videos and educational resources. These resources are crafted to help you master their software for optimal CRM and marketing automation use.

Community and Peer Support

With ClickFunnels’ vibrant user community, you can experience the power of community. You can engage with other users through forums and social media groups, aiding in peer-driven problem-solving.

Keap also fosters a strong community presence, making connecting with fellow business owners easy. Online forums and social media networks provide platforms for your questions and shared learning experiences.

Both services recognize the value of community and deliver platforms for open dialogue and support.

Best Support and Resources: Keap

My Recommendation

ClickFunnels caters well to individuals and businesses aiming to build high-converting sales funnels without requiring extensive technical knowledge.

Keap, conversely, is geared more towards small businesses seeking comprehensive CRM tools and sales and marketing automation. It features:

Lean towards ClickFunnels if your primary goal is to design and deploy sales funnels with minimal fuss quickly.

If you require robust CRM functionality and comprehensive business automation, Keap should be your go-to choice.

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